Penney Financial, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 2, 2025), Penney Financial, LLC reported 37 stock positions worth $152.3 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 28.4% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 21.4%) and Vanguard Ftse Developed ETF (VEA, 10.0%). Compared with Q4 2024, it sold out of 2, added to 18 and reduced 2. The biggest buy was Vanguard Ftse Developed ETF (VEA, shares +8%) and the biggest sale an exit from Edison International (EIX).
- Most Recent 13F
- Q2 2026
- Location
- HOUSTON, TX
- CIK
- 0002049857
- Portfolio Value
- $152.3M (Q1 2025)
- SEC Filing
- 0001085146-25-002537 ↗ filed May 2, 2025
Holdings Value
Holdings 37 stocks · $152.3M
| GSLC Goldman Activebeta US LC ETF | 28.43% | 393,309 | $43.3M | Add +4.5% |
| VTI VG Morningstar TS MKT ETF-US | 21.42% | 118,688 | $32.6M | Add +3.6% |
| VEA Vanguard Ftse Developed ETF | 9.97% | 298,709 | $15.2M | Add +8.2% |
| VYM Vanguard High DVD Yield ETF | 7.04% | 83,122 | $10.7M | Add +5.3% |
| SCHD Schwab US DVD Equity ETF | 5.38% | 292,747 | $8.2M | Add +5.0% |
| IEFA iShares Core MSCI Eafe ETF | 4.80% | 96,558 | $7.3M | Add +4.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.11% | 28,252 | $6.3M | Add +5.1% |
| JEPI JPMorgan Equity Premium Inco | 3.20% | 85,147 | $4.9M | Add +5.9% |
| HELO JPMorgan Hedged Equity ETF | 2.37% | 60,590 | $3.6M | Add +4.6% |
| VXUS Vanguard Total Intl Stock | 1.67% | 40,848 | $2.5M | Add +1.6% |
| SUB iShares Short-Term National | 1.60% | 23,073 | $2.4M | Add +3.8% |
| AAPL Apple Inc. | 1.15% | 7,856 | $1.7M | Add +0.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.95% | 29,124 | $1.4M | Add +4.0% |
| IVV iShares Core S&P 500 ETF | 0.68% | 1,854 | $1.0M | No change |
| AGG iShares Core U.S. Aggregate | 0.65% | 9,964 | $986K | Add +7.4% |
| CVX Chevron Corp. | 0.59% | 5,335 | $892K | Reduce -4.3% |
| IWB iShares Russell 1000 ETF | 0.48% | 2,380 | $730K | No change |
| JQUA JPMorgan US Quality Factor | 0.44% | 11,943 | $674K | No change |
| MSFT Microsoft Corp. | 0.43% | 1,736 | $652K | No change |
| LNG Cheniere Energy Inc. | 0.41% | 2,725 | $631K | No change |
| SCHB Schwab US Broad Market ETF | 0.41% | 29,155 | $628K | Reduce -9.6% |
| DFCF Dimensional Core Fixed Inc. | 0.41% | 14,830 | $624K | Add +2.2% |
| NSP Insperity Inc. | 0.41% | 6,976 | $622K | No change |
| AMZN Amazon.com Inc. | 0.34% | 2,759 | $525K | No change |
| VOO Vanguard S&P 500 ETF | 0.29% | 871 | $448K | Add +54.2% |
| IWM iShares Russell 2000 ETF | 0.29% | 2,203 | $439K | No change |
| IWF iShares Russell 1000 Growth | 0.26% | 1,103 | $398K | No change |
| EQNR Equinor ASA-Spon ADR | 0.23% | 13,297 | $352K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.22% | 4,202 | $329K | Add +0.1% |
| JPIE JPMorgan Income ETF | 0.20% | 6,515 | $300K | Add +18.8% |
| FDX FedEx Corp. | 0.18% | 1,152 | $281K | No change |
| GVA Granite Construction Inc. | 0.18% | 3,647 | $275K | No change |
| KMI Kinder Morgan Inc. | 0.18% | 9,381 | $268K | No change |
| ABBV Abbvie Inc. | 0.17% | 1,252 | $262K | No change |
| IJH iShares Core S&P Midcap ETF | 0.16% | 4,175 | $244K | No change |
| V Visa Inc. Class A | 0.15% | 645 | $226K | No change |
| SCHX Schwab US Large-Cap ETF | 0.14% | 9,816 | $217K | No change |
Portfolio Sells Q4 2024 → Q1 2025
Portfolio Buys Q4 2024 → Q1 2025
| VEA Vanguard Ftse Developed ETF | Add +8.2% | 9.97% | +1.12 |
| IEFA iShares Core MSCI Eafe ETF | Add +4.8% | 4.80% | +0.45 |
| VYM Vanguard High DVD Yield ETF | Add +5.3% | 7.04% | +0.29 |
| SCHD Schwab US DVD Equity ETF | Add +5.0% | 5.38% | +0.27 |
| JEPI JPMorgan Equity Premium Inco | Add +5.9% | 3.20% | +0.09 |
| VOO Vanguard S&P 500 ETF | Add +54.2% | 0.29% | +0.09 |
| VXUS Vanguard Total Intl Stock | Add +1.6% | 1.67% | +0.08 |
| AGG iShares Core U.S. Aggregate | Add +7.4% | 0.65% | +0.04 |
| JPIE JPMorgan Income ETF | Add +18.8% | 0.20% | +0.03 |
| SUB iShares Short-Term National | Add +3.8% | 1.60% | +0.03 |
| DFCF Dimensional Core Fixed Inc. | Add +2.2% | 0.41% | +0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +4.0% | 0.95% | +0.01 |
| BSV Vanguard Short-Term Bond ETF | Add +0.1% | 0.22% | −0.00 |
| HELO JPMorgan Hedged Equity ETF | Add +4.6% | 2.37% | −0.04 |
| AAPL Apple Inc. | Add +0.0% | 1.15% | −0.17 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +5.1% | 4.11% | −0.22 |
| GSLC Goldman Activebeta US LC ETF | Add +4.5% | 28.43% | −0.62 |
| VTI VG Morningstar TS MKT ETF-US | Add +3.6% | 21.42% | −0.84 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 53 | $286.1M | DFUS, VTI, VEA, VCRB, SGOV |
| Q1 2026 | 48 | $260.6M | GSLC, VTI, VEA, SGOV, IEFA |
| Q4 2025 | 49 | $259.1M | GSLC, VTI, VEA, SGOV, IEFA |
| Q3 2025 | 49 | $223.3M | GSLC, VTI, VEA, SGOV, IEFA |
| Q2 2025 | 42 | $196.7M | GSLC, VTI, VEA, IEFA, SGOV |
| Q1 2025 | 37 | $152.3M | GSLC, VTI, VEA, VYM, SCHD |
| Q4 2024 | 39 | $149.1M | GSLC, VTI, VEA, VYM, SCHD |
| Q3 2024 | 36 | $146.6M | GSLC, VTI, VEA, VYM, SCHD |
| Q2 2024 | 34 | $136.7M | GSLC, VTI, VEA, VYM, SCHD |
| Q1 2024 | 33 | $135.4M | GSLC, VTI, VEA, VYM, SCHD |