Penney Financial, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed December 31, 2024), Penney Financial, LLC reported 34 stock positions worth $136.7 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 30.2% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 21.6%) and Vanguard Ftse Developed ETF (VEA, 9.6%). Compared with Q1 2024, it opened 1 new position, added to 8 and reduced 13. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +3%) and the biggest sale Goldman Activebeta US LC ETF (GSLC, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- HOUSTON, TX
- CIK
- 0002049857
- Portfolio Value
- $136.7M (Q2 2024)
- SEC Filing
- 0001085146-24-006104 ↗ filed Dec 31, 2024
Holdings Value
Holdings 34 stocks · $136.7M
| GSLC Goldman Activebeta US LC ETF | 30.19% | 386,034 | $41.3M | Reduce -3.7% |
| VTI VG Morningstar TS MKT ETF-US | 21.55% | 110,171 | $29.5M | Add +2.9% |
| VEA Vanguard Ftse Developed ETF | 9.62% | 266,306 | $13.2M | Reduce -2.4% |
| VYM Vanguard High DVD Yield ETF | 6.74% | 77,745 | $9.2M | Reduce -2.4% |
| SCHD Schwab US DVD Equity ETF | 4.78% | 84,021 | $6.5M | Add +6.6% |
| IEFA iShares Core MSCI Eafe ETF | 4.43% | 83,467 | $6.1M | Add +6.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.28% | 26,864 | $5.9M | Reduce -2.4% |
| JEPI JPMorgan Equity Premium Inco | 3.25% | 78,436 | $4.4M | Reduce -2.7% |
| HELO JPMorgan Hedged Equity ETF | 2.12% | 49,397 | $2.9M | Add +15.8% |
| VXUS Vanguard Total Intl Stock | 1.66% | 37,708 | $2.3M | Reduce -3.2% |
| SUB iShares Short-Term National | 1.62% | 21,180 | $2.2M | Add +4.8% |
| AAPL Apple Inc. | 1.19% | 7,728 | $1.6M | Add +0.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.04% | 28,435 | $1.4M | Reduce -0.7% |
| IVV iShares Core S&P 500 ETF | 0.74% | 1,839 | $1.0M | Add +16.1% |
| AGG iShares Core U.S. Aggregate | 0.66% | 9,293 | $902K | Reduce -4.1% |
| CVX Chevron Corp. | 0.64% | 5,557 | $869K | No change |
| MSFT Microsoft Corp. | 0.52% | 1,589 | $710K | No change |
| IWB iShares Russell 1000 ETF | 0.52% | 2,380 | $708K | No change |
| NSP Insperity Inc. | 0.47% | 6,976 | $636K | No change |
| JQUA JPMorgan US Quality Factor | 0.46% | 11,979 | $634K | Reduce -2.7% |
| AMZN Amazon.com Inc. | 0.35% | 2,444 | $472K | No change |
| DFCF Dimensional Core Fixed Inc. | 0.34% | 11,215 | $466K | Add +6.3% |
| SCHB Schwab US Broad Market ETF | 0.33% | 7,252 | $456K | Reduce -0.8% |
| IWM iShares Russell 2000 ETF | 0.33% | 2,228 | $452K | No change |
| IWF iShares Russell 1000 Growth | 0.29% | 1,103 | $402K | New |
| GVA Granite Construction Inc. | 0.28% | 6,147 | $381K | Reduce -14.0% |
| EQNR Equinor ASA-Spon ADR | 0.28% | 13,297 | $380K | No change |
| FDX FedEx Corp. | 0.26% | 1,165 | $349K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.25% | 4,485 | $344K | Reduce -9.6% |
| IJH iShares Core S&P Midcap ETF | 0.18% | 4,200 | $246K | Reduce -10.3% |
| EIX Edison International | 0.16% | 3,000 | $215K | No change |
| ABBV Abbvie Inc. | 0.16% | 1,252 | $215K | No change |
| VXF Vanguard Extended Market ETF | 0.15% | 1,248 | $211K | No change |
| SCHX Schwab US Large-Cap ETF | 0.15% | 3,272 | $210K | No change |
Portfolio Sells Q1 2024 → Q2 2024
| GSLC Goldman Activebeta US LC ETF | Reduce -3.7% | 30.19% | −0.53 |
| VEA Vanguard Ftse Developed ETF | Reduce -2.4% | 9.62% | −0.48 |
| VYM Vanguard High DVD Yield ETF | Reduce -2.4% | 6.74% | −0.37 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -2.4% | 4.28% | −0.36 |
| JEPI JPMorgan Equity Premium Inco | Reduce -2.7% | 3.25% | −0.19 |
| VXUS Vanguard Total Intl Stock | Reduce -3.2% | 1.66% | −0.07 |
| AGG iShares Core U.S. Aggregate | Reduce -4.1% | 0.66% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -10.3% | 0.18% | −0.03 |
| BSV Vanguard Short-Term Bond ETF | Reduce -9.6% | 0.25% | −0.03 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -0.7% | 1.04% | −0.03 |
| GVA Granite Construction Inc. | Reduce -14.0% | 0.28% | −0.02 |
| JQUA JPMorgan US Quality Factor | Reduce -2.7% | 0.46% | −0.02 |
| SCHB Schwab US Broad Market ETF | Reduce -0.8% | 0.33% | +0.00 |
Portfolio Buys Q1 2024 → Q2 2024
| VTI VG Morningstar TS MKT ETF-US | Add +2.9% | 21.55% | +1.00 |
| HELO JPMorgan Hedged Equity ETF | Add +15.8% | 2.12% | +0.35 |
| IWF iShares Russell 1000 Growth | New | 0.29% | +0.29 |
| AAPL Apple Inc. | Add +0.0% | 1.19% | +0.21 |
| IVV iShares Core S&P 500 ETF | Add +16.1% | 0.74% | +0.12 |
| IEFA iShares Core MSCI Eafe ETF | Add +6.0% | 4.43% | +0.12 |
| SCHD Schwab US DVD Equity ETF | Add +6.6% | 4.78% | +0.08 |
| SUB iShares Short-Term National | Add +4.8% | 1.62% | +0.06 |
| DFCF Dimensional Core Fixed Inc. | Add +6.3% | 0.34% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 53 | $286.1M | DFUS, VTI, VEA, VCRB, SGOV |
| Q1 2026 | 48 | $260.6M | GSLC, VTI, VEA, SGOV, IEFA |
| Q4 2025 | 49 | $259.1M | GSLC, VTI, VEA, SGOV, IEFA |
| Q3 2025 | 49 | $223.3M | GSLC, VTI, VEA, SGOV, IEFA |
| Q2 2025 | 42 | $196.7M | GSLC, VTI, VEA, IEFA, SGOV |
| Q1 2025 | 37 | $152.3M | GSLC, VTI, VEA, VYM, SCHD |
| Q4 2024 | 39 | $149.1M | GSLC, VTI, VEA, VYM, SCHD |
| Q3 2024 | 36 | $146.6M | GSLC, VTI, VEA, VYM, SCHD |
| Q2 2024 | 34 | $136.7M | GSLC, VTI, VEA, VYM, SCHD |
| Q1 2024 | 33 | $135.4M | GSLC, VTI, VEA, VYM, SCHD |