Proffitt & Goodson Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 22, 2026), Proffitt & Goodson Inc. reported 294 stock positions worth $726.2 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 16.4% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 11.5%) and VG Morningstar TS MKT ETF-US (VTI, 8.5%). Compared with Q1 2026, it opened 23 new positions, sold out of 13, added to 65 and reduced 66. The biggest buy was Vanguard Tot World STK ETF (VT, shares +1832%) and the biggest sale iShares 5-10Y Inv Grade (IGIB, shares −45%).
- Most Recent 13F
- Q2 2026
- Location
- KNOXVILLE, TN
- CIK
- 0001123812
- Portfolio Value
- $726.2M (Q2 2026)
- SEC Filing
- 0001123812-26-000006 ↗ filed Jul 22, 2026
Holdings Value
Holdings 294 stocks · $726.2M
| VOO Vanguard S&P 500 ETF | 16.36% | 172,980 | $118.8M | Reduce -2.1% |
| VEA Vanguard Ftse Developed ETF | 11.50% | 1,171,878 | $83.5M | Reduce -0.2% |
| VTI VG Morningstar TS MKT ETF-US | 8.52% | 167,205 | $61.9M | Reduce -3.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 6.70% | 615,981 | $48.7M | Add +7.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 5.58% | 54,237 | $40.5M | Reduce -2.3% |
| VWO Vanguard Ftse Emerging Marke | 4.48% | 544,825 | $32.5M | Reduce -1.8% |
| VGIT Vanguard Intermediate-Term T | 4.30% | 529,624 | $31.2M | Add +23.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.12% | 450,186 | $22.7M | Reduce -0.5% |
| VMBS Vanguard Mortgage-Backed Sec | 3.00% | 465,598 | $21.8M | Add +8.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 2.62% | 55,299 | $19.0M | Add +11.6% |
| IJR iShares Core S&P Small-Cap E | 2.13% | 104,357 | $15.5M | Reduce -0.6% |
| IJH iShares Core S&P Midcap ETF | 2.13% | 200,560 | $15.5M | Add +0.9% |
| VT Vanguard Tot World STK ETF | 1.94% | 89,779 | $14.1M | Add +1831.6% |
| IWR iShares Russell Mid-Cap ETF | 1.62% | 106,513 | $11.8M | Reduce -1.4% |
| SCHP Schwab U.S. Tips ETF | 1.45% | 398,250 | $10.6M | Add +14.9% |
| XLRE SS Real Estate Select Sector | 1.44% | 237,740 | $10.5M | Add +2.4% |
| IGIB iShares 5-10Y Inv Grade Corp. | 1.24% | 169,812 | $9.0M | Reduce -44.6% |
| BND Vanguard Total Bond Market | 1.08% | 106,353 | $7.8M | Add +2.5% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.04% | 144,029 | $7.5M | Reduce -4.1% |
| NVDA Nvidia Corp. | 0.88% | 32,021 | $6.4M | Add +1.3% |
| AAPL Apple Inc. | 0.84% | 21,037 | $6.1M | Add +1.5% |
| SPEM State Street SP PTF Em ETF | 0.72% | 100,761 | $5.2M | Add +2.0% |
| VXUS Vanguard Total Intl Stock | 0.65% | 55,340 | $4.7M | Reduce -2.5% |
| GOOGL Alphabet Inc. Class A | 0.62% | 12,671 | $4.5M | Add +1.6% |
| AMZN Amazon.com Inc. | 0.62% | 18,881 | $4.5M | Reduce -5.7% |
| MU Micron Technology Inc. | 0.60% | 3,789 | $4.4M | Reduce -6.0% |
| MSFT Microsoft Corp. | 0.58% | 11,317 | $4.2M | Add +1.9% |
| MBB iShares MBS ETF | 0.54% | 41,140 | $3.9M | Reduce -0.3% |
| VNQ Vanguard Real Estate ETF | 0.53% | 39,956 | $3.9M | Reduce -1.3% |
| ESGV Vanguard ESG US Stock ETF | 0.41% | 22,268 | $2.9M | Add +1.8% |
| AVGO Broadcom Inc. | 0.37% | 7,151 | $2.7M | Add +2.8% |
| BSV Vanguard Short-Term Bond ETF | 0.36% | 33,210 | $2.6M | Add +2.6% |
| XLY SS Consumer Disc Select Sect | 0.32% | 19,762 | $2.3M | Reduce -4.6% |
| BLV Vanguard Long-Term Bond ETF | 0.28% | 30,000 | $2.1M | New |
| CSCO Cisco Systems Inc. | 0.28% | 17,605 | $2.1M | Reduce -1.6% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.28% | 40,872 | $2.1M | Reduce -19.0% |
| BNDX Vanguard Total Intl Bond ETF | 0.27% | 40,000 | $1.9M | New |
| IEI iShares 3-7 Year Treasury Bo | 0.26% | 16,028 | $1.9M | Add +46.6% |
| MINT PIMCO Enhanced Short Maturit | 0.26% | 18,656 | $1.9M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 0.25% | 5,642 | $1.8M | Reduce -3.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.25% | 3,599 | $1.8M | Add +1.1% |
| XLI SS Industrial Select Sector | 0.24% | 9,559 | $1.8M | Reduce -3.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.23% | 20,374 | $1.6M | Add +10.8% |
| IXUS iShares Core Intl Stock ETF | 0.22% | 16,529 | $1.6M | No change |
| EMR Emerson Electric Co. | 0.20% | 10,026 | $1.4M | Add +0.4% |
| JNJ Johnson & Johnson | 0.20% | 5,611 | $1.4M | Reduce -10.5% |
| KRE SS SPDR S&P Regional Bank | 0.20% | 19,032 | $1.4M | Reduce -8.4% |
| IWM iShares Russell 2000 ETF | 0.19% | 4,502 | $1.4M | Reduce -9.4% |
| NLY Annaly Capital Management Inc. | 0.18% | 59,673 | $1.3M | Add +2.9% |
| XOM Exxon Mobil Corp. | 0.17% | 8,815 | $1.2M | Reduce -2.3% |
| CVS CVS Health Corp. | 0.16% | 11,407 | $1.2M | Reduce -6.0% |
| SCHW Schwab (charles) Corp. | 0.16% | 12,655 | $1.2M | Add +1.0% |
| IBB iShares Biotechnology ETF | 0.16% | 6,119 | $1.2M | Reduce -3.3% |
| XLV SS Health Care Select Sector | 0.16% | 7,213 | $1.1M | Add +1.1% |
| META Meta Platforms Inc. Class A | 0.16% | 2,007 | $1.1M | Add +2.9% |
| EFAX State Street SPDR MSCI Eafe | 0.16% | 20,814 | $1.1M | Add +4.2% |
| VTIP Vanguard Short-Term Tips | 0.15% | 21,816 | $1.1M | Add +125.8% |
| XLC SS Comm Select Sector SPDR | 0.15% | 10,206 | $1.1M | Reduce -19.9% |
| ETN Eaton Corp. PLC | 0.15% | 2,546 | $1.1M | Add +2.1% |
| ICE Intercontinental Exchange Inc. | 0.15% | 8,712 | $1.1M | Add +1.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 12,096 | $1.0M | Reduce -1.4% |
| PG The Procter & Gamble Co. | 0.14% | 7,018 | $1.0M | Add +0.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.14% | 10,554 | $1.0M | Add +2.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.14% | 1,369 | $1.0M | Reduce -2.5% |
| TGT Target Corp. | 0.14% | 7,638 | $998K | Add +48.4% |
| INTC Intel Corp. | 0.13% | 6,862 | $958K | Add +2644.8% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.13% | 6,094 | $923K | Reduce -3.5% |
| RTX RTX Corp. | 0.13% | 4,855 | $921K | Add +1.4% |
| VLO Valero Energy Corp. | 0.13% | 3,509 | $914K | Reduce -5.2% |
| VGSH Vanguard Short-Term Treasury | 0.13% | 15,657 | $911K | Add +4.5% |
| TSLA Tesla Inc. | 0.12% | 2,147 | $903K | Reduce -1.2% |
| NYF iShares New York Muni Bond E | 0.12% | 16,523 | $891K | Reduce -14.6% |
| WMT Walmart Inc. | 0.12% | 7,388 | $837K | Reduce -3.1% |
| XLE SS Energy Select Sector | 0.11% | 15,687 | $833K | Reduce -3.5% |
| ORCL Oracle Corp. | 0.11% | 5,672 | $831K | Reduce -2.5% |
| NEE Nextera Energy Inc. | 0.11% | 9,456 | $830K | Add +2435.1% |
| BAC Bank of America Corp. | 0.11% | 14,522 | $827K | Reduce -9.2% |
| LLY Eli Lilly & Co. | 0.11% | 689 | $826K | No change |
| CARR Carrier Global Corp. | 0.11% | 11,214 | $823K | Add +7.4% |
| PEP Pepsico Inc. | 0.11% | 5,987 | $811K | Add +2.1% |
| PFE Pfizer Inc. | 0.11% | 33,067 | $796K | Reduce -6.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.11% | 3,521 | $767K | No change |
| CEG Constellation Energy | 0.10% | 2,920 | $725K | Add +4686.9% |
| MMM 3M Co. | 0.10% | 4,400 | $712K | Reduce -1.6% |
| DXCM Dexcom Inc. | 0.10% | 10,550 | $711K | Reduce -3.5% |
| NUE Nucor Corp. | 0.09% | 3,066 | $683K | Reduce -7.2% |
| SCHF Schwab Intl Equity ETF | 0.09% | 24,643 | $683K | No change |
| CTVA Corteva Inc. | 0.09% | 7,488 | $634K | Reduce -4.0% |
| NOW ServiceNow Inc. | 0.09% | 6,376 | $633K | Add +9.5% |
| LIN Linde PLC | 0.08% | 1,131 | $587K | Reduce -3.1% |
| HCA HCA Healthcare Inc. | 0.08% | 1,492 | $582K | Reduce -3.0% |
| QCOM Qualcomm Inc. | 0.08% | 3,095 | $572K | Reduce -48.0% |
| EEMX State Street SPDR MSCI Emerg | 0.08% | 10,082 | $546K | Reduce -1.8% |
| NFLX Netflix Inc. | 0.07% | 7,629 | $545K | Add +51.4% |
| MA Mastercard Inc. Class A | 0.07% | 1,015 | $521K | Add +33.9% |
| AGG iShares Core U.S. Aggregate | 0.07% | 5,248 | $519K | Reduce -0.1% |
| CRM Salesforce Inc. | 0.07% | 3,239 | $507K | New |
| JPST JPMorgan Ultra-Short Income | 0.06% | 9,322 | $471K | Add +5.7% |
| ICSH iShares Ultra Short Duration | 0.06% | 9,308 | $471K | Add +28.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.06% | 1,528 | $463K | Reduce -0.2% |
Options reported separately and not counted above: AMZN puts ($834K), NVDA puts ($500K), CAT puts ($426K), NFLX puts ($164K).
Portfolio Sells Q1 2026 → Q2 2026
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -44.6% | 1.24% | −1.28 |
| GVI iShares Intermediate Governm | Sold out | 0.00% | −0.40 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -95.2% | 0.01% | −0.28 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -4.1% | 1.04% | −0.18 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -71.5% | 0.06% | −0.18 |
| VWO Vanguard Ftse Emerging Marke | Reduce -1.8% | 4.48% | −0.16 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.2% | 11.50% | −0.14 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -19.0% | 0.28% | −0.10 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -3.6% | 8.52% | −0.08 |
| KVUE Kenvue Inc. | Reduce -96.5% | 0.00% | −0.08 |
| XOM Exxon Mobil Corp. | Reduce -2.3% | 0.17% | −0.07 |
| MBB iShares MBS ETF | Reduce -0.3% | 0.54% | −0.07 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -0.5% | 3.12% | −0.07 |
| XLC SS Comm Select Sector SPDR | Reduce -19.9% | 0.15% | −0.07 |
| VGT Vanguard Info Tech ETF | Reduce -66.8% | 0.03% | −0.05 |
| PFE Pfizer Inc. | Reduce -6.8% | 0.11% | −0.04 |
| JNJ Johnson & Johnson | Reduce -10.5% | 0.20% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -48.0% | 0.08% | −0.04 |
| XLE SS Energy Select Sector | Reduce -3.5% | 0.11% | −0.04 |
| NYF iShares New York Muni Bond E | Reduce -14.6% | 0.12% | −0.04 |
| HCA HCA Healthcare Inc. | Reduce -3.0% | 0.08% | −0.03 |
| MINT PIMCO Enhanced Short Maturit | Reduce -0.5% | 0.26% | −0.03 |
| WMT Walmart Inc. | Reduce -3.1% | 0.12% | −0.03 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.03 |
| XLY SS Consumer Disc Select Sect | Reduce -4.6% | 0.32% | −0.03 |
| XLP SS Consumer Staples Sel Sect | Sold out | 0.00% | −0.03 |
| TJX TJX Companies Inc. | Reduce -3.5% | 0.13% | −0.03 |
| VXUS Vanguard Total Intl Stock | Reduce -2.5% | 0.65% | −0.03 |
| AMZN Amazon.com Inc. | Reduce -5.7% | 0.62% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -1.3% | 0.53% | −0.02 |
| XLF SS Financial Select Sector | Reduce -38.3% | 0.03% | −0.02 |
| ORCL Oracle Corp. | Reduce -2.5% | 0.11% | −0.02 |
| VLO Valero Energy Corp. | Reduce -5.2% | 0.13% | −0.02 |
| SUSC iShares ESG Aware Usd Corpor | Reduce -8.1% | 0.06% | −0.01 |
| CTVA Corteva Inc. | Reduce -4.0% | 0.09% | −0.01 |
| XYLD Global X S&P 500 Cove Call E | Reduce -61.1% | 0.01% | −0.01 |
| KRE SS SPDR S&P Regional Bank | Reduce -8.4% | 0.20% | −0.01 |
| UNM Unum Group | Sold out | 0.00% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -3.9% | 0.25% | −0.01 |
| ATO Atmos Energy Corp. | Sold out | 0.00% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -0.1% | 0.07% | −0.01 |
| LIN Linde PLC | Reduce -3.1% | 0.08% | −0.01 |
| DXCM Dexcom Inc. | Reduce -3.5% | 0.10% | −0.01 |
| IVE iShares S&P 500 Value ETF | Reduce -37.6% | 0.01% | −0.01 |
| CSX CSX Corp. | Reduce -41.0% | 0.01% | −0.01 |
| BAC Bank of America Corp. | Reduce -9.2% | 0.11% | −0.01 |
| COP Conocophillips | Reduce -1.8% | 0.01% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Reduce -1.4% | 1.62% | −0.01 |
| IBB iShares Biotechnology ETF | Reduce -3.3% | 0.16% | −0.01 |
| DD Dupont DE Nemours Inc. | Sold out | 0.00% | −0.00 |
Portfolio Buys Q1 2026 → Q2 2026
| VT Vanguard Tot World STK ETF | Add +1831.6% | 1.94% | +1.84 |
| VGIT Vanguard Intermediate-Term T | Add +23.4% | 4.30% | +0.35 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +11.6% | 2.62% | +0.33 |
| BLV Vanguard Long-Term Bond ETF | New | 0.28% | +0.28 |
| BNDX Vanguard Total Intl Bond ETF | New | 0.27% | +0.27 |
| INTC Intel Corp. | Add +2644.8% | 0.13% | +0.13 |
| NEE Nextera Energy Inc. | Add +2435.1% | 0.11% | +0.11 |
| CEG Constellation Energy | Add +4686.9% | 0.10% | +0.10 |
| VTIP Vanguard Short-Term Tips | Add +125.8% | 0.15% | +0.08 |
| CRM Salesforce Inc. | New | 0.07% | +0.07 |
| GOOGL Alphabet Inc. Class A | Add +1.6% | 0.62% | +0.07 |
| IEI iShares 3-7 Year Treasury Bo | Add +46.6% | 0.26% | +0.06 |
| IJH iShares Core S&P Midcap ETF | Add +0.9% | 2.13% | +0.06 |
| MUB iShares National Muni Bond E | New | 0.05% | +0.05 |
| TGT Target Corp. | Add +48.4% | 0.14% | +0.04 |
| AVGO Broadcom Inc. | Add +2.8% | 0.37% | +0.04 |
| NVDA Nvidia Corp. | Add +1.3% | 0.88% | +0.03 |
| SCHP Schwab U.S. Tips ETF | Add +14.9% | 1.45% | +0.03 |
| ESGV Vanguard ESG US Stock ETF | Add +1.8% | 0.41% | +0.03 |
| AAPL Apple Inc. | Add +1.5% | 0.84% | +0.03 |
| CARR Carrier Global Corp. | Add +7.4% | 0.11% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +10.8% | 0.23% | +0.02 |
| SPCX Space Exploration Techn Class A | New | 0.01% | +0.01 |
| UPS United Parcel Service Class B | New | 0.01% | +0.01 |
| MA Mastercard Inc. Class A | Add +33.9% | 0.07% | +0.01 |
| BFAM Bright Horizons Family Solut | Add +95.2% | 0.04% | +0.01 |
| ETN Eaton Corp. PLC | Add +2.1% | 0.15% | +0.01 |
| GSIE Goldman Sachs Activebeta Int | New | 0.01% | +0.01 |
| IEMG iShares Core MSCI Emerging | Add +304.9% | 0.01% | +0.01 |
| LMT Lockheed Martin Corp. | New | 0.01% | +0.01 |
| ICSH iShares Ultra Short Duration | Add +28.2% | 0.06% | +0.01 |
| IEFA iShares Core MSCI Eafe ETF | Add +39.5% | 0.03% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +19.3% | 0.03% | +0.01 |
| VSGX Vanguard ESG Intl Stock ETF | New | 0.00% | +0.00 |
| AMD Advanced Micro Devices | New | 0.00% | +0.00 |
| ABBV Abbvie Inc. | Add +5.2% | 0.03% | +0.00 |
| EAGG iShares ESG Aware US Aggrega | Add +52.9% | 0.01% | +0.00 |
| SUB iShares Short-Term National | Add +18.9% | 0.04% | +0.00 |
| SPEM State Street SP PTF Em ETF | Add +2.0% | 0.72% | +0.00 |
| IHF iShares U.S. Healthcare Prov | New | 0.00% | +0.00 |
| LRCX Lam Research Corp. | New | 0.00% | +0.00 |
| C Citigroup Inc. | New | 0.00% | +0.00 |
| IRM Iron Mountain Inc. | Add +5.4% | 0.01% | +0.00 |
| V Visa Inc. Class A | Add +19.8% | 0.01% | +0.00 |
| BA The Boeing Co. | New | 0.00% | +0.00 |
| EFAX State Street SPDR MSCI Eafe | Add +4.2% | 0.16% | +0.00 |
| ASML ASML Holding NV-NY Reg SHS | Add +66.7% | 0.00% | +0.00 |
| BX Blackstone Inc. | New | 0.00% | +0.00 |
| KEYS Keysight Technologies Inc. | New | 0.00% | +0.00 |
| ADI Analog Devices Inc. | New | 0.00% | +0.00 |
Options Activity Q1 2026 → Q2 2026
| AMZN Amazon.com Inc. | put | New | 3,500 | $834K |
| NVDA Nvidia Corp. | put | New | 2,500 | $500K |
| CAT Caterpillar Inc. | put | New | 400 | $426K |
| NFLX Netflix Inc. | put | New | 2,300 | $164K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2026 → Q2 2026
| AMZN Amazon.com Inc. | COM · principal | Sold out | 4,600 | $958Kbefore exit |
| NVDA Nvidia Corp. | COM · principal | Sold out | 2,600 | $453Kbefore exit |
| CAT Caterpillar Inc. | COM · principal | Sold out | 400 | $283Kbefore exit |
| NFLX Netflix Inc. | COM · principal | Sold out | 2,300 | $221Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 294 | $726.2M | VOO, VEA, VTI, VCSH, SPY |
| Q1 2026 | 283 | $646.9M | VOO, VEA, VTI, VCSH, SPY |
| Q4 2025 | 292 | $715.5M | VOO, VEA, VGIT, VTI, VCSH |
| Q3 2025 | 444 | $697.2M | VOO, VEA, VGIT, VTI, VCSH |
| Q2 2025 | 262 | $656.1M | VEA, VOO, SPY, VGIT, VTI |
| Q1 2025 | 259 | $607.6M | VEA, VOO, VGIT, SPY, VTI |
| Q4 2024 | 255 | $602.8M | SPY, VOO, VEA, VTI, VGIT |
| Q3 2024 | 306 | $610.0M | SPY, VEA, VOO, VTI, VGIT |
| Q2 2024 | 278 | $566.7M | SPY, VEA, VOO, VTI, VGIT |
| Q1 2024 | 228 | $563.1M | SPY, VEA, VOO, VTI, VGIT |