Proffitt & Goodson Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 6, 2026), Proffitt & Goodson Inc. reported 283 stock positions worth $646.9 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 16.3% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 11.6%) and VG Morningstar TS MKT ETF-US (VTI, 8.6%). Compared with Q4 2025, it opened 16 new positions, sold out of 25, added to 63 and reduced 80. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +6%) and the biggest sale Vanguard Intermediate-Term T (VGIT, shares −61%).
- Most Recent 13F
- Q2 2026
- Location
- KNOXVILLE, TN
- CIK
- 0001123812
- Portfolio Value
- $646.9M (Q1 2026)
- SEC Filing
- 0001123812-26-000004 ↗ filed May 6, 2026
Holdings Value
Holdings 283 stocks · $646.9M
| VOO Vanguard S&P 500 ETF | 16.32% | 176,697 | $105.6M | Add +5.7% |
| VEA Vanguard Ftse Developed ETF | 11.64% | 1,174,605 | $75.3M | Reduce -6.5% |
| VTI VG Morningstar TS MKT ETF-US | 8.60% | 173,405 | $55.6M | Reduce -0.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 7.03% | 573,702 | $45.5M | Reduce -3.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 5.58% | 55,512 | $36.1M | Reduce -0.8% |
| VWO Vanguard Ftse Emerging Marke | 4.64% | 554,763 | $30.0M | Add +0.5% |
| VGIT Vanguard Intermediate-Term T | 3.95% | 429,184 | $25.6M | Reduce -60.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.19% | 452,512 | $20.7M | Reduce -14.2% |
| VMBS Vanguard Mortgage-Backed Sec | 3.12% | 430,538 | $20.2M | Add +4.0% |
| IGIB iShares 5-10Y Inv Grade Corp. | 2.52% | 306,302 | $16.3M | Reduce -14.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 2.29% | 49,546 | $14.8M | Reduce -0.1% |
| IJH iShares Core S&P Midcap ETF | 2.07% | 198,723 | $13.4M | Add +3.4% |
| IJR iShares Core S&P Small-Cap E | 2.02% | 104,999 | $13.1M | Reduce -7.6% |
| IWR iShares Russell Mid-Cap ETF | 1.62% | 108,033 | $10.5M | Reduce -3.6% |
| XLRE SS Real Estate Select Sector | 1.47% | 232,240 | $9.5M | Add +24.9% |
| SCHP Schwab U.S. Tips ETF | 1.43% | 346,474 | $9.2M | Reduce -37.9% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.22% | 150,148 | $7.9M | Reduce -12.5% |
| BND Vanguard Total Bond Market | 1.18% | 103,801 | $7.6M | Reduce -2.4% |
| NVDA Nvidia Corp. | 0.85% | 31,620 | $5.5M | Add +2.2% |
| AAPL Apple Inc. | 0.81% | 20,719 | $5.3M | Add +1.5% |
| SPEM State Street SP PTF Em ETF | 0.72% | 98,737 | $4.6M | Reduce -1.6% |
| VXUS Vanguard Total Intl Stock | 0.68% | 56,781 | $4.4M | Add +3.0% |
| AMZN Amazon.com Inc. | 0.64% | 20,016 | $4.2M | Add +0.5% |
| MSFT Microsoft Corp. | 0.64% | 11,111 | $4.1M | Reduce -0.4% |
| MBB iShares MBS ETF | 0.61% | 41,242 | $3.9M | Reduce -1.9% |
| VNQ Vanguard Real Estate ETF | 0.56% | 40,484 | $3.6M | Reduce -0.1% |
| GOOGL Alphabet Inc. Class A | 0.55% | 12,467 | $3.6M | Add +1.6% |
| GVI iShares Intermediate Governm | 0.40% | 24,347 | $2.6M | Add +6.6% |
| BSV Vanguard Short-Term Bond ETF | 0.39% | 32,363 | $2.5M | Add +3.7% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.39% | 50,480 | $2.5M | Add +44.2% |
| ESGV Vanguard ESG US Stock ETF | 0.38% | 21,867 | $2.5M | Add +4.7% |
| XLY SS Consumer Disc Select Sect | 0.35% | 20,718 | $2.3M | Reduce -5.9% |
| AVGO Broadcom Inc. | 0.33% | 6,956 | $2.2M | Add +7.6% |
| MINT PIMCO Enhanced Short Maturit | 0.29% | 18,751 | $1.9M | Reduce -5.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.29% | 41,082 | $1.9M | Reduce -0.1% |
| JPM JPMorgan Chase & Co. | 0.27% | 5,870 | $1.7M | Reduce -4.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.26% | 3,561 | $1.7M | Reduce -7.0% |
| XLI SS Industrial Select Sector | 0.25% | 9,896 | $1.6M | Reduce -7.1% |
| SPIB SS SPDR P Int C Corp. ETF | 0.24% | 46,161 | $1.5M | Reduce -25.1% |
| JNJ Johnson & Johnson | 0.24% | 6,269 | $1.5M | Reduce -1.4% |
| XOM Exxon Mobil Corp. | 0.24% | 9,018 | $1.5M | Reduce -0.2% |
| IXUS iShares Core Intl Stock ETF | 0.22% | 16,529 | $1.4M | No change |
| XLC SS Comm Select Sector SPDR | 0.22% | 12,741 | $1.4M | Add +15.6% |
| CSCO Cisco Systems Inc. | 0.21% | 17,893 | $1.4M | Add +0.6% |
| MU Micron Technology Inc. | 0.21% | 4,030 | $1.4M | Reduce -52.5% |
| KRE SS SPDR S&P Regional Bank | 0.21% | 20,787 | $1.4M | Reduce -4.5% |
| ICE Intercontinental Exchange Inc. | 0.21% | 8,599 | $1.4M | Add +1.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.20% | 4,598 | $1.3M | Reduce -0.8% |
| EMR Emerson Electric Co. | 0.20% | 9,990 | $1.3M | Add +1.4% |
| IEI iShares 3-7 Year Treasury Bo | 0.20% | 10,936 | $1.3M | Reduce -82.0% |
| IWM iShares Russell 2000 ETF | 0.19% | 4,969 | $1.2M | Reduce -23.4% |
| NLY Annaly Capital Management Inc. | 0.19% | 57,993 | $1.2M | Add +1.9% |
| SCHW Schwab (charles) Corp. | 0.18% | 12,531 | $1.2M | Add +0.6% |
| META Meta Platforms Inc. Class A | 0.17% | 1,950 | $1.1M | Reduce -3.3% |
| IBB iShares Biotechnology ETF | 0.17% | 6,330 | $1.1M | Reduce -0.4% |
| XLV SS Health Care Select Sector | 0.16% | 7,134 | $1.0M | Add +0.7% |
| NYF iShares New York Muni Bond E | 0.16% | 19,350 | $1.0M | Add +3.6% |
| PG The Procter & Gamble Co. | 0.16% | 6,994 | $1.0M | Add +1.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.16% | 6,318 | $1.0M | Reduce -4.0% |
| PFE Pfizer Inc. | 0.15% | 35,469 | $996K | Reduce -0.3% |
| XLE SS Energy Select Sector | 0.15% | 16,247 | $995K | Add +3.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.15% | 10,317 | $994K | Reduce -0.8% |
| EFAX State Street SPDR MSCI Eafe | 0.15% | 19,974 | $994K | Reduce -2.9% |
| WMT Walmart Inc. | 0.15% | 7,623 | $947K | Reduce -4.6% |
| RTX RTX Corp. | 0.14% | 4,787 | $923K | Add +1.7% |
| VLO Valero Energy Corp. | 0.14% | 3,701 | $914K | Reduce -0.5% |
| PEP Pepsico Inc. | 0.14% | 5,866 | $911K | Add +1.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 2,044 | $893K | Reduce -1.3% |
| ETN Eaton Corp. PLC | 0.14% | 2,493 | $892K | New |
| VGSH Vanguard Short-Term Treasury | 0.14% | 14,982 | $877K | Add +3.5% |
| CVS CVS Health Corp. | 0.13% | 12,137 | $872K | Add +2.1% |
| ORCL Oracle Corp. | 0.13% | 5,819 | $856K | Reduce -4.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.13% | 1,404 | $810K | Add +35000.0% |
| TSLA Tesla Inc. | 0.12% | 2,173 | $808K | Reduce -0.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.12% | 15,985 | $779K | Reduce -2.4% |
| QCOM Qualcomm Inc. | 0.12% | 5,950 | $766K | Add +1.6% |
| HCA HCA Healthcare Inc. | 0.11% | 1,539 | $728K | Add +0.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.11% | 3,521 | $691K | No change |
| DXCM Dexcom Inc. | 0.11% | 10,932 | $687K | Add +0.4% |
| CTVA Corteva Inc. | 0.10% | 7,802 | $653K | Add +0.1% |
| MMM 3M Co. | 0.10% | 4,474 | $650K | Reduce -49.5% |
| VT Vanguard Tot World STK ETF | 0.10% | 4,648 | $643K | Reduce -0.8% |
| LLY Eli Lilly & Co. | 0.10% | 689 | $634K | Reduce -1.6% |
| TGT Target Corp. | 0.10% | 5,148 | $624K | Add +0.5% |
| SCHF Schwab Intl Equity ETF | 0.09% | 24,643 | $610K | No change |
| NOW ServiceNow Inc. | 0.09% | 5,823 | $609K | New |
| CARR Carrier Global Corp. | 0.09% | 10,441 | $588K | Add +3.0% |
| LIN Linde PLC | 0.09% | 1,167 | $579K | Add +0.5% |
| NUE Nucor Corp. | 0.09% | 3,302 | $558K | Add +0.1% |
| VGT Vanguard Info Tech ETF | 0.08% | 770 | $537K | Add +61.8% |
| AGG iShares Core U.S. Aggregate | 0.08% | 5,254 | $522K | Add +0.1% |
| KVUE Kenvue Inc. | 0.08% | 29,838 | $514K | Reduce -0.2% |
| SUSC iShares ESG Aware Usd Corpor | 0.08% | 21,577 | $499K | No change |
| NFLX Netflix Inc. | 0.07% | 5,039 | $485K | Reduce -27.4% |
| VTIP Vanguard Short-Term Tips | 0.07% | 9,660 | $483K | Add +17.8% |
| EEMX State Street SPDR MSCI Emerg | 0.07% | 10,265 | $454K | Reduce -0.1% |
| JPST JPMorgan Ultra-Short Income | 0.07% | 8,816 | $446K | Add +5.6% |
| CB Chubb Ltd. | 0.06% | 1,267 | $413K | Add +2.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.06% | 1,531 | $401K | Reduce -0.2% |
| MA Mastercard Inc. Class A | 0.06% | 758 | $379K | Add +492.2% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $1.9M (not counted above)
Total filed on the 13F, all lines: $648.8M.
Portfolio Sells Q4 2025 → Q1 2026
| VGIT Vanguard Intermediate-Term T | Reduce -60.6% | 3.95% | −5.18 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -82.0% | 0.20% | −0.82 |
| SCHP Schwab U.S. Tips ETF | Reduce -37.9% | 1.43% | −0.64 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -14.1% | 2.52% | −0.17 |
| MU Micron Technology Inc. | Reduce -52.5% | 0.21% | −0.13 |
| MSFT Microsoft Corp. | Reduce -0.4% | 0.64% | −0.12 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.11 |
| MMM 3M Co. | Reduce -49.5% | 0.10% | −0.10 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -14.2% | 3.19% | −0.08 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.07 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -25.1% | 0.24% | −0.05 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -12.5% | 1.22% | −0.05 |
| ACN Accenture PLC Class A | Reduce -52.0% | 0.03% | −0.05 |
| ORCL Oracle Corp. | Reduce -4.5% | 0.13% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -23.4% | 0.19% | −0.03 |
| XLY SS Consumer Disc Select Sect | Reduce -5.9% | 0.35% | −0.02 |
| NFLX Netflix Inc. | Reduce -27.4% | 0.07% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -3.3% | 0.17% | −0.01 |
| TSLA Tesla Inc. | Reduce -0.4% | 0.12% | −0.01 |
| CMA Comerica Inc. | Sold out | 0.00% | −0.01 |
| DIS The Walt Disney Co. | Reduce -0.8% | 0.15% | −0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -54.0% | 0.01% | −0.01 |
| LYB Lyondellbasell Indu Class A | Sold out | 0.00% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -4.2% | 0.27% | −0.01 |
| XLK SS Technology Select Sector | Reduce -36.0% | 0.02% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -42.3% | 0.01% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -31.8% | 0.02% | −0.01 |
| LLY Eli Lilly & Co. | Reduce -1.6% | 0.10% | −0.01 |
| STX Seagate Technology Holdings | Reduce -58.7% | 0.01% | −0.01 |
| BAC Bank of America Corp. | Reduce -2.4% | 0.12% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -7.0% | 0.26% | −0.01 |
| SLV iShares Silver Trust | Reduce -35.6% | 0.01% | −0.00 |
| V Visa Inc. Class A | Reduce -33.1% | 0.01% | −0.00 |
| ADSK Autodesk Inc. | Sold out | 0.00% | −0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.3% | 0.14% | −0.00 |
| APP AppLovin Corp. Class A | Reduce -29.8% | 0.00% | −0.00 |
| XLF SS Financial Select Sector | Reduce -3.3% | 0.06% | −0.00 |
| VGK Vanguard Ftse Europe ETF | Reduce -38.4% | 0.00% | −0.00 |
| UL Unilever PLC-Sponsored ADR | Sold out | 0.00% | −0.00 |
| VITL Vital Farms Inc. | Sold out | 0.00% | −0.00 |
| TEL Te Connectivity PLC | Reduce -34.3% | 0.00% | −0.00 |
| EME Emcor Group Inc. | Sold out | 0.00% | −0.00 |
| TTMI TTM Technologies | Sold out | 0.00% | −0.00 |
| HMC Honda Motor Co. Ltd.-Spons ADR | Reduce -90.8% | 0.00% | −0.00 |
| HOOD Robinhood Markets Inc. Class A | Sold out | 0.00% | −0.00 |
| ALNY Alnylam Pharmaceuticals Inc. | Sold out | 0.00% | −0.00 |
| GL Globe Life Inc. | Sold out | 0.00% | −0.00 |
| ORLY O'reilly Automotive Inc. | Sold out | 0.00% | −0.00 |
| OPFI Oppfi Inc. | Sold out | 0.00% | −0.00 |
| ATAIBECKLEY INC | Sold out | 0.00% | −0.00 |
Portfolio Buys Q4 2025 → Q1 2026
| VOO Vanguard S&P 500 ETF | Add +5.7% | 16.32% | +1.67 |
| VWO Vanguard Ftse Emerging Marke | Add +0.5% | 4.64% | +0.49 |
| XLRE SS Real Estate Select Sector | Add +24.9% | 1.47% | +0.42 |
| VMBS Vanguard Mortgage-Backed Sec | Add +4.0% | 3.12% | +0.40 |
| IJH iShares Core S&P Midcap ETF | Add +3.4% | 2.07% | +0.30 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +44.2% | 0.39% | +0.14 |
| ETN Eaton Corp. PLC | New | 0.14% | +0.14 |
| QQQ Invesco QQQ Trust Series 1 | Add +35000.0% | 0.13% | +0.12 |
| VXUS Vanguard Total Intl Stock | Add +3.0% | 0.68% | +0.10 |
| NOW ServiceNow Inc. | New | 0.09% | +0.09 |
| GVI iShares Intermediate Governm | Add +6.6% | 0.40% | +0.06 |
| XLE SS Energy Select Sector | Add +3.7% | 0.15% | +0.06 |
| BSV Vanguard Short-Term Bond ETF | Add +3.7% | 0.39% | +0.05 |
| MA Mastercard Inc. Class A | Add +492.2% | 0.06% | +0.05 |
| NVDA Nvidia Corp. | Add +2.2% | 0.85% | +0.05 |
| AAPL Apple Inc. | Add +1.5% | 0.81% | +0.04 |
| XLC SS Comm Select Sector SPDR | Add +15.6% | 0.22% | +0.04 |
| IVV iShares Core S&P 500 ETF | Add +468.0% | 0.04% | +0.04 |
| VGT Vanguard Info Tech ETF | Add +61.8% | 0.08% | +0.03 |
| WM Waste Management Inc. | Add +2937.0% | 0.03% | +0.03 |
| CTVA Corteva Inc. | Add +0.1% | 0.10% | +0.03 |
| TGT Target Corp. | Add +0.5% | 0.10% | +0.03 |
| ESGV Vanguard ESG US Stock ETF | Add +4.7% | 0.38% | +0.03 |
| BFAM Bright Horizons Family Solut | New | 0.03% | +0.03 |
| PEP Pepsico Inc. | Add +1.2% | 0.14% | +0.02 |
| CSCO Cisco Systems Inc. | Add +0.6% | 0.21% | +0.02 |
| RTX RTX Corp. | Add +1.7% | 0.14% | +0.02 |
| AVGO Broadcom Inc. | Add +7.6% | 0.33% | +0.02 |
| LIN Linde PLC | Add +0.5% | 0.09% | +0.02 |
| EMR Emerson Electric Co. | Add +1.4% | 0.20% | +0.02 |
| NYF iShares New York Muni Bond E | Add +3.6% | 0.16% | +0.02 |
| IVE iShares S&P 500 Value ETF | New | 0.02% | +0.02 |
| VTIP Vanguard Short-Term Tips | Add +17.8% | 0.07% | +0.02 |
| PG The Procter & Gamble Co. | Add +1.0% | 0.16% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +1.6% | 0.55% | +0.02 |
| ICE Intercontinental Exchange Inc. | Add +1.4% | 0.21% | +0.02 |
| VGSH Vanguard Short-Term Treasury | Add +3.5% | 0.14% | +0.02 |
| CARR Carrier Global Corp. | Add +3.0% | 0.09% | +0.02 |
| KHC The Kraft Heinz Co. | New | 0.01% | +0.01 |
| HPQ HP Inc. | New | 0.01% | +0.01 |
| HCA HCA Healthcare Inc. | Add +0.5% | 0.11% | +0.01 |
| ICSH iShares Ultra Short Duration | Add +16.1% | 0.06% | +0.01 |
| NLY Annaly Capital Management Inc. | Add +1.9% | 0.19% | +0.01 |
| FITB Fifth Third Bancorp | New | 0.01% | +0.01 |
| NUE Nucor Corp. | Add +0.1% | 0.09% | +0.01 |
| JPST JPMorgan Ultra-Short Income | Add +5.6% | 0.07% | +0.01 |
| CB Chubb Ltd. | Add +2.1% | 0.06% | +0.01 |
| XLV SS Health Care Select Sector | Add +0.7% | 0.16% | +0.01 |
| SCHW Schwab (charles) Corp. | Add +0.6% | 0.18% | +0.01 |
| COP Conocophillips | Add +6.4% | 0.02% | +0.01 |
Options Activity Q4 2025 → Q1 2026
| AMZN Amazon.com Inc. | put | Sold out | 4,600 | $1.1Mbefore exit |
| NVDA Nvidia Corp. | put | Sold out | 2,600 | $485Kbefore exit |
| CAT Caterpillar Inc. | put | Sold out | 400 | $229Kbefore exit |
| NFLX Netflix Inc. | put | Sold out | 2,300 | $216Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2025 → Q1 2026
| AMZN Amazon.com Inc. | COM · principal | New | 4,600 | $958K |
| NVDA Nvidia Corp. | COM · principal | New | 2,600 | $453K |
| CAT Caterpillar Inc. | COM · principal | New | 400 | $283K |
| NFLX Netflix Inc. | COM · principal | New | 2,300 | $221K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 294 | $726.2M | VOO, VEA, VTI, VCSH, SPY |
| Q1 2026 | 283 | $646.9M | VOO, VEA, VTI, VCSH, SPY |
| Q4 2025 | 292 | $715.5M | VOO, VEA, VGIT, VTI, VCSH |
| Q3 2025 | 444 | $697.2M | VOO, VEA, VGIT, VTI, VCSH |
| Q2 2025 | 262 | $656.1M | VEA, VOO, SPY, VGIT, VTI |
| Q1 2025 | 259 | $607.6M | VEA, VOO, VGIT, SPY, VTI |
| Q4 2024 | 255 | $602.8M | SPY, VOO, VEA, VTI, VGIT |
| Q3 2024 | 306 | $610.0M | SPY, VEA, VOO, VTI, VGIT |
| Q2 2024 | 278 | $566.7M | SPY, VEA, VOO, VTI, VGIT |
| Q1 2024 | 228 | $563.1M | SPY, VEA, VOO, VTI, VGIT |