Proffitt & Goodson Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 21, 2025), Proffitt & Goodson Inc. reported 444 stock positions worth $697.2 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 14.5% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 10.7%) and Vanguard Intermediate-Term T (VGIT, 8.8%). Compared with Q2 2025, it opened 191 new positions, sold out of 9, added to 87 and reduced 70. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +36%) and the biggest sale SS SPDR S&P 500 ETF Trust-US (SPY, shares −42%).
- Most Recent 13F
- Q2 2026
- Location
- KNOXVILLE, TN
- CIK
- 0001123812
- Portfolio Value
- $697.2M (Q3 2025)
- SEC Filing
- 0001123812-25-000016 ↗ filed Oct 21, 2025
Holdings Value
Holdings 444 stocks · $697.2M
| VOO Vanguard S&P 500 ETF | 14.53% | 165,362 | $101.3M | Add +36.2% |
| VEA Vanguard Ftse Developed ETF | 10.74% | 1,249,657 | $74.9M | Add +1.3% |
| VGIT Vanguard Intermediate-Term T | 8.76% | 1,016,994 | $61.1M | Add +4.8% |
| VTI VG Morningstar TS MKT ETF-US | 8.30% | 176,375 | $57.9M | Add +0.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 6.36% | 554,355 | $44.3M | Add +4.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 5.48% | 57,356 | $38.2M | Reduce -41.9% |
| VWO Vanguard Ftse Emerging Marke | 4.30% | 553,717 | $30.0M | Reduce -0.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.31% | 538,794 | $23.1M | Reduce -1.2% |
| IGIB iShares 5-10Y Inv Grade Corp. | 2.71% | 348,711 | $18.9M | Add +2.6% |
| VMBS Vanguard Mortgage-Backed Sec | 2.65% | 392,837 | $18.4M | Add +4.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 2.29% | 51,869 | $16.0M | Reduce -2.4% |
| SCHP Schwab U.S. Tips ETF | 2.07% | 535,914 | $14.4M | Add +2.6% |
| IJR iShares Core S&P Small-Cap E | 1.93% | 112,958 | $13.4M | Reduce -3.9% |
| IJH iShares Core S&P Midcap ETF | 1.72% | 183,487 | $12.0M | Add +2.3% |
| IWR iShares Russell Mid-Cap ETF | 1.57% | 113,724 | $11.0M | Reduce -1.4% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.32% | 173,131 | $9.2M | Reduce -1.7% |
| IEI iShares 3-7 Year Treasury Bo | 1.05% | 61,423 | $7.3M | Reduce -2.3% |
| XLRE SS Real Estate Select Sector | 1.00% | 166,000 | $7.0M | Add +5.0% |
| MSFT Microsoft Corp. | 0.85% | 11,441 | $5.9M | Add +1.1% |
| BND Vanguard Total Bond Market | 0.83% | 78,108 | $5.8M | Add +4.9% |
| NVDA Nvidia Corp. | 0.77% | 28,937 | $5.4M | Reduce -0.9% |
| AAPL Apple Inc. | 0.75% | 20,604 | $5.2M | Add +0.1% |
| SPEM State Street SP PTF Em ETF | 0.71% | 106,482 | $5.0M | Reduce -2.9% |
| VXUS Vanguard Total Intl Stock | 0.59% | 55,628 | $4.1M | Add +5.5% |
| MBB iShares MBS ETF | 0.58% | 42,198 | $4.0M | Reduce -1.7% |
| VNQ Vanguard Real Estate ETF | 0.54% | 41,069 | $3.8M | Reduce -0.9% |
| AMZN Amazon.com Inc. | 0.48% | 15,399 | $3.4M | Reduce -0.6% |
| BSV Vanguard Short-Term Bond ETF | 0.45% | 39,674 | $3.1M | Add +5.4% |
| GOOGL Alphabet Inc. Class A | 0.44% | 12,502 | $3.0M | Reduce -2.3% |
| IWM iShares Russell 2000 ETF | 0.42% | 12,174 | $2.9M | Reduce -9.1% |
| ESGV Vanguard ESG US Stock ETF | 0.36% | 21,074 | $2.5M | Reduce -1.0% |
| JPM JPMorgan Chase & Co. | 0.35% | 7,665 | $2.4M | Reduce -3.1% |
| AVGO Broadcom Inc. | 0.33% | 7,014 | $2.3M | Reduce -8.8% |
| GVI iShares Intermediate Governm | 0.31% | 19,966 | $2.1M | No change |
| SPIB SS SPDR P Int C Corp. ETF | 0.30% | 62,047 | $2.1M | Reduce -7.3% |
| XLV SS Health Care Select Sector | 0.29% | 14,399 | $2.0M | Add +1.1% |
| XLY SS Consumer Disc Select Sect | 0.29% | 8,319 | $2.0M | Reduce -6.1% |
| ORCL Oracle Corp. | 0.28% | 7,044 | $2.0M | Reduce -4.5% |
| MINT PIMCO Enhanced Short Maturit | 0.28% | 19,580 | $2.0M | Add +6.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.28% | 3,872 | $1.9M | Reduce -0.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.27% | 21,214 | $1.9M | Add +0.1% |
| XLI SS Industrial Select Sector | 0.26% | 11,667 | $1.8M | Reduce -1.6% |
| KRE SS SPDR S&P Regional Bank | 0.25% | 28,019 | $1.8M | Reduce -2.0% |
| META Meta Platforms Inc. Class A | 0.24% | 2,277 | $1.7M | Reduce -5.1% |
| MU Micron Technology Inc. | 0.24% | 9,968 | $1.7M | Add +1.3% |
| XLC SS Comm Select Sector SPDR | 0.21% | 12,099 | $1.4M | Reduce -0.6% |
| ICE Intercontinental Exchange Inc. | 0.20% | 8,406 | $1.4M | Add +1.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.20% | 4,785 | $1.4M | Reduce -2.4% |
| MMM 3M Co. | 0.20% | 8,923 | $1.4M | Add +0.1% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.20% | 27,311 | $1.4M | Reduce -19.1% |
| IXUS iShares Core Intl Stock ETF | 0.20% | 16,529 | $1.4M | No change |
| EMR Emerson Electric Co. | 0.19% | 9,946 | $1.3M | Reduce -2.1% |
| JNJ Johnson & Johnson | 0.19% | 6,959 | $1.3M | Reduce -2.2% |
| VGSH Vanguard Short-Term Treasury | 0.18% | 21,162 | $1.2M | Add +18.1% |
| CSCO Cisco Systems Inc. | 0.17% | 17,776 | $1.2M | Add +1.6% |
| SCHW Schwab (charles) Corp. | 0.17% | 12,724 | $1.2M | Reduce -0.3% |
| WMT Walmart Inc. | 0.16% | 11,080 | $1.1M | Add +5.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.16% | 9,888 | $1.1M | Add +2.1% |
| NLY Annaly Capital Management Inc. | 0.16% | 55,863 | $1.1M | Add +0.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.15% | 20,783 | $1.1M | Reduce -38.1% |
| PG The Procter & Gamble Co. | 0.15% | 6,957 | $1.1M | Reduce -0.1% |
| IBB iShares Biotechnology ETF | 0.15% | 7,008 | $1.0M | Reduce -0.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 2,108 | $1.0M | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.14% | 6,980 | $1.0M | Add +0.4% |
| XOM Exxon Mobil Corp. | 0.14% | 8,942 | $1.0M | Add +1.9% |
| EFAX State Street SPDR MSCI Eafe | 0.14% | 20,348 | $1.0M | Add +2.0% |
| QCOM Qualcomm Inc. | 0.14% | 5,912 | $984K | Reduce -5.3% |
| TSLA Tesla Inc. | 0.14% | 2,187 | $973K | Reduce -0.6% |
| CVS CVS Health Corp. | 0.14% | 12,500 | $942K | Reduce -0.4% |
| RTX RTX Corp. | 0.13% | 5,275 | $883K | Reduce -1.8% |
| PEP Pepsico Inc. | 0.12% | 5,773 | $811K | Add +1.4% |
| NYF iShares New York Muni Bond E | 0.11% | 14,580 | $778K | Reduce -37.3% |
| VZ Verizon Communications Inc. | 0.11% | 17,553 | $771K | Add +6.1% |
| HCA HCA Healthcare Inc. | 0.11% | 1,780 | $759K | Reduce -2.9% |
| XLE SS Energy Select Sector | 0.11% | 8,341 | $745K | Reduce -0.6% |
| VGT Vanguard Info Tech ETF | 0.10% | 939 | $701K | Reduce -16.5% |
| ADBE Adobe Inc. | 0.10% | 1,985 | $700K | Add +3.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.09% | 3,521 | $657K | No change |
| VLO Valero Energy Corp. | 0.09% | 3,812 | $649K | Reduce -2.7% |
| LULU Lululemon Athletica Inc. | 0.09% | 3,575 | $636K | Add +56.7% |
| PYPL PayPal Holdings Inc. | 0.08% | 8,718 | $585K | Add +3.0% |
| SCHF Schwab Intl Equity ETF | 0.08% | 24,643 | $574K | Reduce -2.4% |
| LIN Linde PLC | 0.08% | 1,170 | $556K | Reduce -1.0% |
| LLY Eli Lilly & Co. | 0.08% | 717 | $547K | Add +2.4% |
| VT Vanguard Tot World STK ETF | 0.08% | 3,937 | $543K | Reduce -0.2% |
| CTVA Corteva Inc. | 0.08% | 7,978 | $540K | Reduce -2.3% |
| AGG iShares Core U.S. Aggregate | 0.08% | 5,369 | $538K | Reduce -0.1% |
| CARR Carrier Global Corp. | 0.08% | 8,943 | $534K | Add +3.5% |
| SUSC iShares ESG Aware Usd Corpor | 0.07% | 21,312 | $502K | Add +4.8% |
| TGT Target Corp. | 0.07% | 5,483 | $492K | Add +43.4% |
| ACN Accenture PLC Class A | 0.06% | 1,825 | $450K | Add +5.0% |
| NUE Nucor Corp. | 0.06% | 3,321 | $450K | Reduce -1.4% |
| EEMX State Street SPDR MSCI Emerg | 0.06% | 10,357 | $433K | Reduce -1.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.06% | 1,676 | $426K | Reduce -11.2% |
| XLF SS Financial Select Sector | 0.06% | 7,803 | $420K | Add +0.7% |
| INTU Intuit Inc. | 0.06% | 594 | $406K | Add +2.4% |
| VTIP Vanguard Short-Term Tips | 0.05% | 7,104 | $360K | No change |
| ITOT iShares Core S&P Total U.S. | 0.05% | 2,402 | $350K | Reduce -9.7% |
| CB Chubb Ltd. | 0.05% | 1,200 | $339K | Add +2042.9% |
| EEM iShares MSCI Emerging Market | 0.05% | 6,222 | $332K | Reduce -0.2% |
Portfolio Sells Q2 2025 → Q3 2025
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -41.9% | 5.48% | −3.82 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -1.7% | 1.32% | −0.10 |
| BAC Bank of America Corp. | Reduce -38.1% | 0.15% | −0.09 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -2.3% | 1.05% | −0.09 |
| NYF iShares New York Muni Bond E | Reduce -37.3% | 0.11% | −0.07 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.2% | 3.31% | −0.06 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -19.1% | 0.20% | −0.06 |
| IWR iShares Russell Mid-Cap ETF | Reduce -1.4% | 1.57% | −0.04 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -7.3% | 0.30% | −0.04 |
| MBB iShares MBS ETF | Reduce -1.7% | 0.58% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -0.6% | 0.48% | −0.03 |
| IJR iShares Core S&P Small-Cap E | Reduce -3.9% | 1.93% | −0.03 |
| META Meta Platforms Inc. Class A | Reduce -5.1% | 0.24% | −0.03 |
| VNQ Vanguard Real Estate ETF | Reduce -0.9% | 0.54% | −0.02 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -2.4% | 2.29% | −0.02 |
| EMR Emerson Electric Co. | Reduce -2.1% | 0.19% | −0.02 |
| IWM iShares Russell 2000 ETF | Reduce -9.1% | 0.42% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -0.1% | 0.15% | −0.02 |
| CTVA Corteva Inc. | Reduce -2.3% | 0.08% | −0.02 |
| XLP SS Consumer Staples Sel Sect | Reduce -21.2% | 0.03% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -16.5% | 0.10% | −0.01 |
| QCOM Qualcomm Inc. | Reduce -5.3% | 0.14% | −0.01 |
| XLI SS Industrial Select Sector | Reduce -1.6% | 0.26% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.1% | 0.28% | −0.01 |
| XLY SS Consumer Disc Select Sect | Reduce -6.1% | 0.29% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.4% | 0.20% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -11.2% | 0.06% | −0.01 |
| LIN Linde PLC | Reduce -1.0% | 0.08% | −0.00 |
| ITOT iShares Core S&P Total U.S. | Reduce -9.7% | 0.05% | −0.00 |
| KRE SS SPDR S&P Regional Bank | Reduce -2.0% | 0.25% | −0.00 |
| VIOV Vanguard S&P Small-Cap 600 V | Sold out | 0.00% | −0.00 |
| AGG iShares Core U.S. Aggregate | Reduce -0.1% | 0.08% | −0.00 |
| SCHW Schwab (charles) Corp. | Reduce -0.3% | 0.17% | −0.00 |
| JPM JPMorgan Chase & Co. | Reduce -3.1% | 0.35% | −0.00 |
| SCHF Schwab Intl Equity ETF | Reduce -2.4% | 0.08% | −0.00 |
| EPD Enterprise Products Partners | Reduce -8.7% | 0.02% | −0.00 |
| MPLX MPLX LP | Reduce -3.0% | 0.02% | −0.00 |
| NUE Nucor Corp. | Reduce -1.4% | 0.06% | −0.00 |
| SOLV Solventum Corp. | Reduce -0.1% | 0.02% | −0.00 |
| PFE Pfizer Inc. | Reduce -10.2% | 0.01% | −0.00 |
| XLE SS Energy Select Sector | Reduce -0.6% | 0.11% | −0.00 |
| VITL Vital Farms Inc. | Sold out | 0.00% | −0.00 |
| UNM Unum Group | Reduce -0.2% | 0.01% | −0.00 |
| SMMT Summit Therapeutics Inc. | Sold out | 0.00% | −0.00 |
| EGAN Egain Corp. | Sold out | 0.00% | −0.00 |
| FRSH Freshworks Inc. Class A | Sold out | 0.00% | −0.00 |
| DX Dynex Capital Inc. | Sold out | 0.00% | −0.00 |
| IVV iShares Core S&P 500 ETF | Reduce -7.4% | 0.01% | −0.00 |
| UPBD Upbound Group Inc. | Sold out | 0.00% | −0.00 |
| ATYR Atyr Pharma Inc. | Sold out | 0.00% | −0.00 |
Portfolio Buys Q2 2025 → Q3 2025
| VOO Vanguard S&P 500 ETF | Add +36.2% | 14.53% | +4.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.2% | 8.30% | +0.15 |
| AAPL Apple Inc. | Add +0.1% | 0.75% | +0.11 |
| MU Micron Technology Inc. | Add +1.3% | 0.24% | +0.05 |
| CB Chubb Ltd. | Add +2042.9% | 0.05% | +0.05 |
| ACGL Arch Capital Group Ltd. | New | 0.05% | +0.05 |
| VXUS Vanguard Total Intl Stock | Add +5.5% | 0.59% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +2.3% | 1.72% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +1.3% | 10.74% | +0.02 |
| ICSH iShares Ultra Short Duration | Add +96.6% | 0.04% | +0.02 |
| JPST JPMorgan Ultra-Short Income | Add +93.5% | 0.04% | +0.02 |
| VGSH Vanguard Short-Term Treasury | Add +18.1% | 0.18% | +0.02 |
| TJX TJX Companies Inc. | Add +0.4% | 0.14% | +0.01 |
| TGT Target Corp. | Add +43.4% | 0.07% | +0.01 |
| LULU Lululemon Athletica Inc. | Add +56.7% | 0.09% | +0.01 |
| WMT Walmart Inc. | Add +5.3% | 0.16% | +0.01 |
| GLD SPDR Gold Shares | Add +52.6% | 0.01% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | Add +470.4% | 0.01% | +0.01 |
| T AT&T Inc. | Add +89.7% | 0.01% | +0.01 |
| XLRE SS Real Estate Select Sector | Add +5.0% | 1.00% | +0.01 |
| SLV iShares Silver Trust | Add +32.3% | 0.01% | +0.00 |
| TEL Te Connectivity PLC | Add +330.2% | 0.01% | +0.00 |
| CVX Chevron Corp. | Add +29.5% | 0.02% | +0.00 |
| APP AppLovin Corp. Class A | Add +65.7% | 0.01% | +0.00 |
| ADSK Autodesk Inc. | New | 0.00% | +0.00 |
| VRTX Vertex Pharmaceuticals Inc. | New | 0.00% | +0.00 |
| FSM Fortuna Mining Corp. | New | 0.00% | +0.00 |
| GSK GSK PLC-Spon ADR | New | 0.00% | +0.00 |
| NEM Newmont Corp. | New | 0.00% | +0.00 |
| SHEL Shell PLC-ADR | New | 0.00% | +0.00 |
| VRT Vertiv Holdings Co. Class A | New | 0.00% | +0.00 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.00% | +0.00 |
| NSC Norfolk Southern Corp. | Add +0.2% | 0.03% | +0.00 |
| LHX L3HARRIS Technologies Inc. | New | 0.00% | +0.00 |
| WFC Wells Fargo & Co. | New | 0.00% | +0.00 |
| JCI Johnson Controls Internation | Add +276.8% | 0.00% | +0.00 |
| SNY Sanofi-ADR | New | 0.00% | +0.00 |
| UL Unilever PLC | New | 0.00% | +0.00 |
| USB US Bancorp | New | 0.00% | +0.00 |
| HOOD Robinhood Markets Inc. Class A | New | 0.00% | +0.00 |
| MDT Medtronic PLC | New | 0.00% | +0.00 |
| HUBS HubSpot Inc. | New | 0.00% | +0.00 |
| SHOP Shopify Inc. Class A | New | 0.00% | +0.00 |
| TKO Tko Group Holdings Inc. | New | 0.00% | +0.00 |
| ZBH Zimmer Biomet Holdings Inc. | New | 0.00% | +0.00 |
| NLY Annaly Capital Management Inc. | Add +0.1% | 0.16% | +0.00 |
| HMC Honda Motor Co. Ltd.-Spons ADR | New | 0.00% | +0.00 |
| SONY Sony Group Corp. - SP ADR | New | 0.00% | +0.00 |
| VST Vistra Corp. | New | 0.00% | +0.00 |
| AXON Axon Enterprise Inc. | New | 0.00% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 294 | $726.2M | VOO, VEA, VTI, VCSH, SPY |
| Q1 2026 | 283 | $646.9M | VOO, VEA, VTI, VCSH, SPY |
| Q4 2025 | 292 | $715.5M | VOO, VEA, VGIT, VTI, VCSH |
| Q3 2025 | 444 | $697.2M | VOO, VEA, VGIT, VTI, VCSH |
| Q2 2025 | 262 | $656.1M | VEA, VOO, SPY, VGIT, VTI |
| Q1 2025 | 259 | $607.6M | VEA, VOO, VGIT, SPY, VTI |
| Q4 2024 | 255 | $602.8M | SPY, VOO, VEA, VTI, VGIT |
| Q3 2024 | 306 | $610.0M | SPY, VEA, VOO, VTI, VGIT |
| Q2 2024 | 278 | $566.7M | SPY, VEA, VOO, VTI, VGIT |
| Q1 2024 | 228 | $563.1M | SPY, VEA, VOO, VTI, VGIT |