Proffitt & Goodson Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 4, 2024), Proffitt & Goodson Inc. reported 306 stock positions worth $610.0 million. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 9.8% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 9.3%) and Vanguard S&P 500 ETF (VOO, 8.9%). Compared with Q2 2024, it opened 71 new positions, sold out of 43, added to 87 and reduced 69. The biggest buy was SS Real Estate Select Sector (XLRE, shares +107%) and the biggest sale Vanguard Most SM-Cap ETF-Usd (VB, shares −67%).
- Most Recent 13F
- Q2 2026
- Location
- KNOXVILLE, TN
- CIK
- 0001123812
- Portfolio Value
- $610.0M (Q3 2024)
- SEC Filing
- 0001123812-24-000010 ↗ filed Nov 4, 2024
Holdings Value
Holdings 306 stocks · $610.0M
| SPY SS SPDR S&P 500 ETF Trust-US | 9.81% | 104,268 | $59.8M | Reduce -3.0% |
| VEA Vanguard Ftse Developed ETF | 9.28% | 1,072,120 | $56.6M | Add +0.4% |
| VOO Vanguard S&P 500 ETF | 8.93% | 103,229 | $54.5M | Add +5.9% |
| VTI VG Morningstar TS MKT ETF-US | 8.29% | 178,670 | $50.6M | Add +4.2% |
| VGIT Vanguard Intermediate-Term T | 6.94% | 701,061 | $42.4M | Add +3.0% |
| VCSH Vanguard S/T Corp. Bond ETF | 6.23% | 478,475 | $38.0M | Add +4.3% |
| IGIB iShares 5-10Y Inv Grade Corp. | 4.30% | 488,727 | $26.3M | Add +2.3% |
| VWO Vanguard Ftse Emerging Marke | 4.27% | 544,580 | $26.1M | Reduce -0.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.36% | 544,901 | $20.5M | Add +3.3% |
| XLRE SS Real Estate Select Sector | 3.20% | 436,547 | $19.5M | Add +106.7% |
| IJR iShares Core S&P Small-Cap E | 2.87% | 149,930 | $17.5M | Reduce -5.8% |
| VMBS Vanguard Mortgage-Backed Sec | 2.44% | 315,334 | $14.9M | Add +1.2% |
| SCHP Schwab U.S. Tips ETF | 2.04% | 231,804 | $12.4M | Add +2.4% |
| IWR iShares Russell Mid-Cap ETF | 1.79% | 123,750 | $10.9M | Reduce -0.7% |
| IJH iShares Core S&P Midcap ETF | 1.64% | 160,948 | $10.0M | Add +11.6% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 1.54% | 35,766 | $9.4M | Reduce -7.3% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.49% | 172,222 | $9.1M | Reduce -0.5% |
| SPIB SS SPDR P Int C Corp. ETF | 1.12% | 202,536 | $6.8M | Add +4.2% |
| IWM iShares Russell 2000 ETF | 1.08% | 29,867 | $6.6M | Reduce -28.6% |
| BND Vanguard Total Bond Market | 0.93% | 75,774 | $5.7M | Add +7.3% |
| MSFT Microsoft Corp. | 0.77% | 10,887 | $4.7M | Reduce -0.1% |
| SPEM State Street SP PTF Em ETF | 0.73% | 108,206 | $4.5M | Add +6.5% |
| AAPL Apple Inc. | 0.71% | 18,573 | $4.3M | Add +1.4% |
| MBB iShares MBS ETF | 0.63% | 40,080 | $3.8M | Add +15.0% |
| VXUS Vanguard Total Intl Stock | 0.48% | 45,568 | $3.0M | Add +35.5% |
| AMZN Amazon.com Inc. | 0.48% | 15,773 | $2.9M | Reduce -2.5% |
| BSV Vanguard Short-Term Bond ETF | 0.47% | 36,289 | $2.9M | Add +3.9% |
| IEI iShares 3-7 Year Treasury Bo | 0.45% | 23,042 | $2.8M | Add +4.0% |
| NVDA Nvidia Corp. | 0.43% | 21,389 | $2.6M | Reduce -4.0% |
| XLV SS Health Care Select Sector | 0.41% | 16,429 | $2.5M | Reduce -2.4% |
| GOOGL Alphabet Inc. Class A | 0.40% | 14,548 | $2.4M | Reduce -1.0% |
| KRE SS SPDR S&P Regional Bank | 0.34% | 36,357 | $2.1M | Reduce -1.8% |
| GVI iShares Intermediate Governm | 0.34% | 19,084 | $2.0M | Add +3.5% |
| XLI SS Industrial Select Sector | 0.33% | 14,972 | $2.0M | Reduce -2.1% |
| XLY SS Consumer Disc Select Sect | 0.31% | 9,352 | $1.9M | Reduce -16.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.29% | 7,495 | $1.8M | Reduce -66.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.28% | 21,005 | $1.7M | Add +0.8% |
| JPM JPMorgan Chase & Co. | 0.27% | 7,950 | $1.7M | Reduce -1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 3,599 | $1.7M | Add +2.4% |
| META Meta Platforms Inc. Class A | 0.26% | 2,808 | $1.6M | Reduce -7.2% |
| VGT Vanguard Info Tech ETF | 0.24% | 2,535 | $1.5M | Add +6.3% |
| SUSC iShares ESG Aware Usd Corpor | 0.23% | 59,595 | $1.4M | Add +1.2% |
| ORCL Oracle Corp. | 0.22% | 7,846 | $1.3M | Reduce -7.0% |
| AVGO Broadcom Inc. | 0.22% | 7,722 | $1.3M | Add +28.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.22% | 4,995 | $1.3M | Reduce -54.1% |
| WMT Walmart Inc. | 0.22% | 16,283 | $1.3M | Reduce -4.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.21% | 32,900 | $1.3M | Add +1.6% |
| ICE Intercontinental Exchange Inc. | 0.21% | 8,005 | $1.3M | Reduce -1.2% |
| ESGV Vanguard ESG US Stock ETF | 0.21% | 12,478 | $1.3M | Reduce -4.6% |
| PG The Procter & Gamble Co. | 0.20% | 7,183 | $1.2M | Add +3.7% |
| QCOM Qualcomm Inc. | 0.20% | 7,229 | $1.2M | Add +0.8% |
| JNJ Johnson & Johnson | 0.20% | 7,503 | $1.2M | Reduce -3.1% |
| EMR Emerson Electric Co. | 0.20% | 11,029 | $1.2M | Add +2.3% |
| IXUS iShares Core Intl Stock ETF | 0.20% | 16,529 | $1.2M | Add +13.3% |
| NYF iShares New York Muni Bond E | 0.19% | 21,105 | $1.1M | Add +2.5% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.18% | 21,901 | $1.1M | Add +32.8% |
| MMM 3M Co. | 0.18% | 7,842 | $1.1M | Add +3.5% |
| NLY Annaly Capital Management Inc. | 0.17% | 52,535 | $1.1M | Add +4.8% |
| XOM Exxon Mobil Corp. | 0.17% | 8,907 | $1.0M | Reduce -0.7% |
| IBB iShares Biotechnology ETF | 0.17% | 7,059 | $1.0M | Reduce -0.4% |
| XLC SS Comm Select Sector SPDR | 0.16% | 11,122 | $1.0M | Add +8.7% |
| MU Micron Technology Inc. | 0.16% | 9,651 | $1.0M | Add +15985.0% |
| VGSH Vanguard Short-Term Treasury | 0.16% | 16,276 | $961K | Add +6.1% |
| UNH Unitedhealth Group Inc. | 0.16% | 1,624 | $950K | Add +7.0% |
| MINT PIMCO Enhanced Short Maturit | 0.16% | 9,424 | $949K | Reduce -34.0% |
| ADBE Adobe Inc. | 0.15% | 1,812 | $938K | Reduce -23.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.15% | 7,926 | $932K | Reduce -8.8% |
| PEP Pepsico Inc. | 0.15% | 5,399 | $918K | Add +1.6% |
| CSCO Cisco Systems Inc. | 0.15% | 17,171 | $914K | Add +1.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.15% | 9,268 | $891K | Add +0.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 2,178 | $836K | Reduce -3.2% |
| SCHW Schwab (charles) Corp. | 0.14% | 12,842 | $832K | Add +2.7% |
| XLE SS Energy Select Sector | 0.13% | 9,072 | $797K | Reduce -5.1% |
| HCA HCA Healthcare Inc. | 0.12% | 1,839 | $747K | Reduce -1.8% |
| VZ Verizon Communications Inc. | 0.12% | 15,987 | $718K | Add +5.7% |
| CVS CVS Health Corp. | 0.11% | 10,237 | $644K | Add +9.5% |
| CARR Carrier Global Corp. | 0.11% | 7,996 | $644K | Add +5.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.10% | 3,597 | $628K | Reduce -4.0% |
| RTX RTX Corp. | 0.10% | 5,144 | $623K | Add +3.5% |
| LULU Lululemon Athletica Inc. | 0.10% | 2,227 | $604K | New |
| LIN Linde PLC | 0.09% | 1,197 | $571K | Add +0.6% |
| GM General Motors Co. | 0.09% | 12,645 | $567K | Add +6.8% |
| TGT Target Corp. | 0.09% | 3,460 | $539K | Add +2.2% |
| VLO Valero Energy Corp. | 0.09% | 3,970 | $536K | Reduce -1.1% |
| VT Vanguard Tot World STK ETF | 0.09% | 4,444 | $532K | Reduce -2.1% |
| EFAX State Street SPDR MSCI Eafe | 0.08% | 11,431 | $500K | Reduce -0.1% |
| VCRB Vanguard Core Bond ETF | 0.08% | 6,285 | $498K | Add +216.2% |
| NUE Nucor Corp. | 0.08% | 3,296 | $496K | Add +1.3% |
| ACN Accenture PLC Class A | 0.08% | 1,374 | $486K | Reduce -15.1% |
| CTVA Corteva Inc. | 0.08% | 8,030 | $472K | Add +2.2% |
| EEM iShares MSCI Emerging Market | 0.08% | 10,125 | $464K | No change |
| SCHF Schwab Intl Equity ETF | 0.07% | 10,190 | $419K | No change |
| ITOT iShares Core S&P Total U.S. | 0.07% | 3,258 | $409K | Reduce -18.7% |
| AGG iShares Core U.S. Aggregate | 0.06% | 3,673 | $372K | Reduce -0.5% |
| INTU Intuit Inc. | 0.06% | 567 | $352K | Reduce -62.2% |
| XLF SS Financial Select Sector | 0.06% | 7,741 | $351K | Reduce -6.8% |
| XLP SS Consumer Staples Sel Sect | 0.05% | 3,897 | $323K | Reduce -2.5% |
| ICSH iShares Ultra Short Duration | 0.05% | 5,509 | $280K | Add +17.2% |
| VNQ Vanguard Real Estate ETF | 0.05% | 2,861 | $279K | No change |
| JPST JPMorgan Ultra-Short Income | 0.05% | 5,458 | $277K | Add +16.4% |
Portfolio Sells Q2 2024 → Q3 2024
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -66.7% | 0.29% | −0.58 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.0% | 9.81% | −0.52 |
| IWM iShares Russell 2000 ETF | Reduce -28.6% | 1.08% | −0.42 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -54.1% | 0.22% | −0.25 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Sold out | 0.00% | −0.23 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -7.3% | 1.54% | −0.16 |
| IJR iShares Core S&P Small-Cap E | Reduce -5.8% | 2.87% | −0.12 |
| INTU Intuit Inc. | Reduce -62.2% | 0.06% | −0.12 |
| MINT PIMCO Enhanced Short Maturit | Reduce -34.0% | 0.16% | −0.10 |
| MSFT Microsoft Corp. | Reduce -0.1% | 0.77% | −0.09 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -0.5% | 1.49% | −0.08 |
| ADBE Adobe Inc. | Reduce -23.1% | 0.15% | −0.08 |
| GOOGL Alphabet Inc. Class A | Reduce -1.0% | 0.40% | −0.08 |
| AMZN Amazon.com Inc. | Reduce -2.5% | 0.48% | −0.07 |
| NVDA Nvidia Corp. | Reduce -4.0% | 0.43% | −0.06 |
| XLY SS Consumer Disc Select Sect | Reduce -16.3% | 0.31% | −0.05 |
| NKE Nike Inc. Class B | Reduce -98.7% | 0.00% | −0.03 |
| XLE SS Energy Select Sector | Reduce -5.1% | 0.13% | −0.02 |
| VLO Valero Energy Corp. | Reduce -1.1% | 0.09% | −0.02 |
| XLV SS Health Care Select Sector | Reduce -2.4% | 0.41% | −0.02 |
| ITOT iShares Core S&P Total U.S. | Reduce -18.7% | 0.07% | −0.02 |
| TJX TJX Companies Inc. | Reduce -8.8% | 0.15% | −0.02 |
| ESGV Vanguard ESG US Stock ETF | Reduce -4.6% | 0.21% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -1.4% | 0.27% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -24.4% | 0.04% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -3.2% | 0.14% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -0.7% | 0.17% | −0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -30.6% | 0.03% | −0.01 |
| PRF Invesco Rafi US 1000 ETF | Sold out | 0.00% | −0.01 |
| XYLD Global X S&P 500 Cove Call E | Reduce -21.6% | 0.02% | −0.01 |
| ACN Accenture PLC Class A | Reduce -15.1% | 0.08% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -18.7% | 0.03% | −0.01 |
| PLTR Palantir Technologies Inc. Class A | Sold out | 0.00% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -7.2% | 0.26% | −0.01 |
| XLK SS Technology Select Sector | Reduce -8.7% | 0.03% | −0.01 |
| EME Emcor Group Inc. | Sold out | 0.00% | −0.00 |
| ETN Eaton Corp. PLC | Reduce -91.2% | 0.00% | −0.00 |
| HD Home Depot Inc. | Reduce -20.1% | 0.03% | −0.00 |
| UNM Unum Group | Reduce -25.4% | 0.02% | −0.00 |
| IUSV iShares Core S&P U.S. Value | Sold out | 0.00% | −0.00 |
| NFLX Netflix Inc. | Reduce -68.8% | 0.00% | −0.00 |
| LLY Eli Lilly & Co. | Reduce -33.9% | 0.01% | −0.00 |
| TDG Transdigm Group Inc. | Sold out | 0.00% | −0.00 |
| SYK Stryker Corp. | Sold out | 0.00% | −0.00 |
| MA Mastercard Inc. Class A | Reduce -29.5% | 0.01% | −0.00 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.00 |
| IBB iShares Biotechnology ETF | Reduce -0.4% | 0.17% | −0.00 |
| PKG Packaging Corp. of America | Sold out | 0.00% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -4.0% | 0.10% | −0.00 |
| VT Vanguard Tot World STK ETF | Reduce -2.1% | 0.09% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| XLRE SS Real Estate Select Sector | Add +106.7% | 3.20% | +1.77 |
| VOO Vanguard S&P 500 ETF | Add +5.9% | 8.93% | +0.33 |
| VTI VG Morningstar TS MKT ETF-US | Add +4.2% | 8.29% | +0.20 |
| MU Micron Technology Inc. | Add +15985.0% | 0.16% | +0.16 |
| IJH iShares Core S&P Midcap ETF | Add +11.6% | 1.64% | +0.16 |
| VXUS Vanguard Total Intl Stock | Add +35.5% | 0.48% | +0.13 |
| LULU Lululemon Athletica Inc. | New | 0.10% | +0.10 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +3.3% | 3.36% | +0.09 |
| MBB iShares MBS ETF | Add +15.0% | 0.63% | +0.06 |
| SPEM State Street SP PTF Em ETF | Add +6.5% | 0.73% | +0.06 |
| VCRB Vanguard Core Bond ETF | Add +216.2% | 0.08% | +0.05 |
| AVGO Broadcom Inc. | Add +28.3% | 0.22% | +0.05 |
| MMM 3M Co. | Add +3.5% | 0.18% | +0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +32.8% | 0.18% | +0.04 |
| BND Vanguard Total Bond Market | Add +7.3% | 0.93% | +0.03 |
| AAPL Apple Inc. | Add +1.4% | 0.71% | +0.03 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +0.8% | 0.28% | +0.03 |
| IXUS iShares Core Intl Stock ETF | Add +13.3% | 0.20% | +0.02 |
| CARR Carrier Global Corp. | Add +5.0% | 0.11% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +7.0% | 0.16% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.4% | 0.27% | +0.02 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | New | 0.02% | +0.02 |
| RTX RTX Corp. | Add +3.5% | 0.10% | +0.01 |
| DFAI Dimensional International Co. | New | 0.01% | +0.01 |
| XLC SS Comm Select Sector SPDR | Add +8.7% | 0.16% | +0.01 |
| CVS CVS Health Corp. | Add +9.5% | 0.11% | +0.01 |
| FDX FedEx Corp. | New | 0.01% | +0.01 |
| VZ Verizon Communications Inc. | Add +5.7% | 0.12% | +0.01 |
| CSCO Cisco Systems Inc. | Add +1.2% | 0.15% | +0.01 |
| VIOV Vanguard S&P Small-Cap 600 V | New | 0.01% | +0.01 |
| DFAR Dimensional US Real Est ETF | New | 0.01% | +0.01 |
| USHY iShares Broad Usd High Yield | New | 0.01% | +0.01 |
| KVUE Kenvue Inc. | Add +5.5% | 0.02% | +0.00 |
| NLY Annaly Capital Management Inc. | Add +4.8% | 0.17% | +0.00 |
| VHT Vanguard Health Care ETF | New | 0.00% | +0.00 |
| SOLV Solventum Corp. | Add +6.0% | 0.02% | +0.00 |
| ICSH iShares Ultra Short Duration | Add +17.2% | 0.05% | +0.00 |
| JPST JPMorgan Ultra-Short Income | Add +16.4% | 0.05% | +0.00 |
| SPIB SS SPDR P Int C Corp. ETF | Add +4.2% | 1.12% | +0.00 |
| ABBV Abbvie Inc. | Add +2.4% | 0.03% | +0.00 |
| CTVA Corteva Inc. | Add +2.2% | 0.08% | +0.00 |
| DFNM Dimensional National Muni BD | New | 0.00% | +0.00 |
| PG The Procter & Gamble Co. | Add +3.7% | 0.20% | +0.00 |
| KMI Kinder Morgan Inc. | Add +3.1% | 0.03% | +0.00 |
| PPL PPL Corp. | Add +1.3% | 0.02% | +0.00 |
| VTIP Vanguard Short-Term Tips | Add +10.9% | 0.04% | +0.00 |
| MO Altria Group Inc. | Add +8.8% | 0.01% | +0.00 |
| TSLA Tesla Inc. | Add +13.7% | 0.01% | +0.00 |
| ULTA Ulta Beauty Inc. | Add +371.4% | 0.00% | +0.00 |
| DFCF Dimensional Core Fixed Inc. | New | 0.00% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 294 | $726.2M | VOO, VEA, VTI, VCSH, SPY |
| Q1 2026 | 283 | $646.9M | VOO, VEA, VTI, VCSH, SPY |
| Q4 2025 | 292 | $715.5M | VOO, VEA, VGIT, VTI, VCSH |
| Q3 2025 | 444 | $697.2M | VOO, VEA, VGIT, VTI, VCSH |
| Q2 2025 | 262 | $656.1M | VEA, VOO, SPY, VGIT, VTI |
| Q1 2025 | 259 | $607.6M | VEA, VOO, VGIT, SPY, VTI |
| Q4 2024 | 255 | $602.8M | SPY, VOO, VEA, VTI, VGIT |
| Q3 2024 | 306 | $610.0M | SPY, VEA, VOO, VTI, VGIT |
| Q2 2024 | 278 | $566.7M | SPY, VEA, VOO, VTI, VGIT |
| Q1 2024 | 228 | $563.1M | SPY, VEA, VOO, VTI, VGIT |