Proffitt & Goodson Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 24, 2024), Proffitt & Goodson Inc. reported 228 stock positions worth $563.1 million. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 10.3% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 9.4%) and Vanguard S&P 500 ETF (VOO, 8.2%). Compared with Q4 2023, it opened 15 new positions, sold out of 10, added to 42 and reduced 82. The biggest buy was Vanguard Ftse Emerging Marke (VWO, shares +42%) and the biggest sale iShares Russell 2000 ETF (IWM, shares −28%).

Most Recent 13F
Q2 2026
Location
KNOXVILLE, TN
CIK
0001123812
Portfolio Value
$563.1M (Q1 2024)
SEC Filing
0001123812-24-000004 ↗ filed Apr 24, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $563.1M $563.1M Q1 2024 Q2 2024: $566.7M Q2 2024 Q3 2024: $610.0M Q3 2024 Q4 2024: $602.8M Q4 2024 Q1 2025: $607.6M Q1 2025 Q2 2025: $656.1M Q2 2025 Q3 2025: $697.2M Q3 2025 Q4 2025: $715.5M Q4 2025 Q1 2026: $646.9M Q1 2026 Q2 2026: $726.2M Q2 2026

Holdings 228 stocks · $563.1M

SPY SS SPDR S&P 500 ETF Trust-US 10.34% 111,322 $58.2M Reduce -4.0%
VEA Vanguard Ftse Developed ETF 9.36% 1,050,606 $52.7M Add +0.4%
VOO Vanguard S&P 500 ETF 8.21% 96,141 $46.2M Add +2.2%
VTI VG Morningstar TS MKT ETF-US 8.09% 175,344 $45.6M Reduce -4.5%
VGIT Vanguard Intermediate-Term T 7.20% 692,959 $40.6M Add +0.5%
VCSH Vanguard S/T Corp. Bond ETF 6.30% 458,681 $35.5M Add +19.1%
IGIB iShares 5-10Y Inv Grade Corp. 4.41% 480,877 $24.8M Reduce -0.2%
VWO Vanguard Ftse Emerging Marke 4.00% 539,560 $22.5M Add +42.4%
SPDW Ste STR SPDR PT DW Eu ETF 3.56% 558,641 $20.0M Reduce -1.0%
IJR iShares Core S&P Small-Cap E 2.99% 152,116 $16.8M Reduce -7.5%
VMBS Vanguard Mortgage-Backed Sec 2.49% 307,373 $14.0M Add +1.2%
SCHP Schwab U.S. Tips ETF 2.12% 228,719 $11.9M Add +0.6%
IWR iShares Russell Mid-Cap ETF 1.89% 126,712 $10.7M Reduce -2.3%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 1.71% 40,052 $9.6M Reduce -2.4%
IGSB iShares 1-5Y Inv Grade Corp. 1.59% 174,281 $8.9M Reduce -0.5%
IWM iShares Russell 2000 ETF 1.58% 42,191 $8.9M Reduce -28.1%
IJH iShares Core S&P Midcap ETF 1.50% 138,749 $8.4M Add +0.2%
XLRE SS Real Estate Select Sector 1.49% 211,723 $8.4M Add +32.6%
SPIB SS SPDR P Int C Corp. ETF 1.14% 196,826 $6.4M Reduce -0.2%
VB Vanguard Most SM-Cap ETF-Usd 0.92% 22,641 $5.2M Reduce -3.0%
BND Vanguard Total Bond Market 0.89% 68,865 $5.0M Add +9.4%
MSFT Microsoft Corp. 0.79% 10,621 $4.5M Reduce -2.0%
SPEM State Street SP PTF Em ETF 0.68% 106,535 $3.9M Reduce -0.0%
MBB iShares MBS ETF 0.60% 36,747 $3.4M Add +2.7%
AAPL Apple Inc. 0.54% 17,756 $3.0M Reduce -1.4%
AMZN Amazon.com Inc. 0.51% 15,934 $2.9M Reduce -3.5%
BSV Vanguard Short-Term Bond ETF 0.49% 35,764 $2.7M Add +1.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.48% 10,884 $2.7M No change
XLV SS Health Care Select Sector 0.43% 16,334 $2.4M Reduce -6.4%
GOOGL Alphabet Inc. Class A 0.40% 14,940 $2.3M Reduce -4.2%
VXUS Vanguard Total Intl Stock 0.37% 34,662 $2.1M Add +6.3%
NVDA Nvidia Corp. 0.36% 2,242 $2.0M Reduce -2.0%
XLI SS Industrial Select Sector 0.35% 15,469 $1.9M Reduce -1.0%
GVI iShares Intermediate Governm 0.34% 18,446 $1.9M Add +4.2%
XLY SS Consumer Disc Select Sect 0.33% 10,221 $1.9M Reduce -8.1%
KRE SS SPDR S&P Regional Bank 0.33% 37,259 $1.9M Reduce -3.5%
IEI iShares 3-7 Year Treasury Bo 0.31% 15,281 $1.8M Add +1.1%
MINT PIMCO Enhanced Short Maturit 0.30% 16,853 $1.7M Reduce -5.0%
JPM JPMorgan Chase & Co. 0.29% 8,124 $1.6M Reduce -2.3%
META Meta Platforms Inc. Class A 0.28% 3,251 $1.6M Reduce -19.4%
NYF iShares New York Muni Bond E 0.28% 29,166 $1.6M Add +28.7%
BRK.B Berkshire Hathaway Inc. Class B 0.26% 3,522 $1.5M Reduce -0.6%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.25% 21,499 $1.4M Reduce -3.6%
ADBE Adobe Inc. 0.25% 2,753 $1.4M Reduce -4.0%
SUSC iShares ESG Aware Usd Corpor 0.23% 56,318 $1.3M Add +10.3%
VGT Vanguard Info Tech ETF 0.23% 2,425 $1.3M Reduce -14.8%
MGC Vngrd Mrngstr MG Cap ETF-Usd 0.22% 6,639 $1.2M Reduce -2.9%
JNJ Johnson & Johnson 0.22% 7,810 $1.2M Reduce -6.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.22% 32,370 $1.2M Reduce -1.9%
EMR Emerson Electric Co. 0.22% 10,760 $1.2M Reduce -5.0%
ESGV Vanguard ESG US Stock ETF 0.22% 13,047 $1.2M Reduce -6.5%
QCOM Qualcomm Inc. 0.21% 7,067 $1.2M Add +2.4%
PG The Procter & Gamble Co. 0.20% 6,984 $1.1M Add +1.1%
ICE Intercontinental Exchange Inc. 0.20% 8,034 $1.1M Reduce -2.5%
ORCL Oracle Corp. 0.19% 8,429 $1.1M Reduce -31.5%
WMT Walmart Inc. 0.19% 17,532 $1.1M Reduce -7.2%
XOM Exxon Mobil Corp. 0.18% 8,833 $1.0M Reduce -1.0%
CVS CVS Health Corp. 0.18% 12,666 $1.0M Reduce -0.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.18% 8,166 $999K Add +0.7%
IXUS iShares Core Intl Stock ETF 0.18% 14,588 $990K No change
NLY Annaly Capital Management Inc. 0.18% 50,263 $990K Reduce -3.3%
IBB iShares Biotechnology ETF 0.17% 7,046 $967K Reduce -1.0%
INTU Intuit Inc. 0.17% 1,481 $963K Add +1.4%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.17% 9,371 $950K Reduce -6.1%
PEP Pepsico Inc. 0.16% 5,298 $927K Reduce -1.3%
XLE SS Energy Select Sector 0.16% 9,815 $927K Reduce -1.1%
SCHW Schwab (charles) Corp. 0.16% 12,697 $919K Reduce -4.9%
VGSH Vanguard Short-Term Treasury 0.16% 15,390 $894K Add +0.2%
XLC SS Comm Select Sector SPDR 0.15% 10,482 $856K Reduce -2.9%
CSCO Cisco Systems Inc. 0.15% 16,996 $848K Add +1.0%
INTC Intel Corp. 0.14% 18,456 $815K Add +6611.3%
MMM 3M Co. 0.14% 7,523 $798K Reduce -0.9%
UNH Unitedhealth Group Inc. 0.14% 1,545 $764K Reduce -0.6%
VTEB Vanguard Tax-Exempt Bond ETF 0.14% 15,024 $760K Add +25.4%
VLO Valero Energy Corp. 0.13% 4,395 $750K Reduce -2.3%
NUE Nucor Corp. 0.11% 3,252 $644K Reduce -3.3%
VZ Verizon Communications Inc. 0.11% 15,003 $630K Add +4.8%
HCA HCA Healthcare Inc. 0.11% 1,867 $623K Reduce -27.9%
TGT Target Corp. 0.11% 3,450 $611K Reduce -10.9%
ACN Accenture PLC Class A 0.10% 1,607 $557K Reduce -0.6%
LIN Linde PLC 0.10% 1,190 $553K Reduce -4.2%
ITOT iShares Core S&P Total U.S. 0.10% 4,698 $542K Reduce -12.3%
GM General Motors Co. 0.10% 11,803 $535K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 1,489 $513K No change
VT Vanguard Tot World STK ETF 0.09% 4,512 $499K Reduce -2.8%
RTX RTX Corp. 0.09% 4,952 $483K Reduce -0.7%
EFAX State Street SPDR MSCI Eafe 0.08% 11,419 $475K Reduce -1.8%
CTVA Corteva Inc. 0.08% 7,856 $453K Reduce -3.3%
CARR Carrier Global Corp. 0.08% 7,502 $436K Add +0.6%
EEM iShares MSCI Emerging Market 0.07% 10,125 $416K Add +27.8%
SCHF Schwab Intl Equity ETF 0.07% 10,190 $398K Reduce -18.7%
NKE Nike Inc. Class B 0.07% 4,177 $393K Reduce -0.2%
AGG iShares Core U.S. Aggregate 0.07% 3,758 $368K Reduce -0.7%
XLF SS Financial Select Sector 0.06% 8,590 $362K Reduce -6.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.06% 2,117 $345K No change
XLP SS Consumer Staples Sel Sect 0.05% 4,028 $308K Reduce -5.0%
SCHA Schwab US Small-Cap ETF 0.05% 5,950 $293K Reduce -23.0%
NVO Novo-Nordisk A/S-Spons ADR 0.05% 2,146 $276K Add +2046.0%
ICSH iShares Ultra Short Duration 0.04% 4,912 $248K Add +1.4%
EEMX State Street SPDR MSCI Emerg 0.04% 7,707 $242K Add +49.5%

Show all 228 holdings

Portfolio Sells Q4 2023 → Q1 2024

IWM iShares Russell 2000 ETF Reduce -28.1% 1.58% −0.63
VNQ Vanguard Real Estate ETF Sold out 0.00% −0.39
IJR iShares Core S&P Small-Cap E Reduce -7.5% 2.99% −0.36
IGIB iShares 5-10Y Inv Grade Corp. Reduce -0.2% 4.41% −0.29
AAPL Apple Inc. Reduce -1.4% 0.54% −0.11
IGSB iShares 1-5Y Inv Grade Corp. Reduce -0.5% 1.59% −0.10
VTI VG Morningstar TS MKT ETF-US Reduce -4.5% 8.09% −0.08
ADBE Adobe Inc. Reduce -4.0% 0.25% −0.07
SPIB SS SPDR P Int C Corp. ETF Reduce -0.2% 1.14% −0.07
ORCL Oracle Corp. Reduce -31.5% 0.19% −0.06
KRE SS SPDR S&P Regional Bank Reduce -3.5% 0.33% −0.05
SPDW Ste STR SPDR PT DW Eu ETF Reduce -1.0% 3.56% −0.04
XLY SS Consumer Disc Select Sect Reduce -8.1% 0.33% −0.04
VGT Vanguard Info Tech ETF Reduce -14.8% 0.23% −0.03
MINT PIMCO Enhanced Short Maturit Reduce -5.0% 0.30% −0.03
JNJ Johnson & Johnson Reduce -6.7% 0.22% −0.03
SPEM State Street SP PTF Em ETF Reduce -0.0% 0.68% −0.02
HCA HCA Healthcare Inc. Reduce -27.9% 0.11% −0.02
XLV SS Health Care Select Sector Reduce -6.4% 0.43% −0.02
APO Apollo Global Management Inc. Sold out 0.00% −0.02
UNH Unitedhealth Group Inc. Reduce -0.6% 0.14% −0.02
SCHA Schwab US Small-Cap ETF Reduce -23.0% 0.05% −0.02
SCHF Schwab Intl Equity ETF Reduce -18.7% 0.07% −0.02
NKE Nike Inc. Class B Reduce -0.2% 0.07% −0.02
VB Vanguard Most SM-Cap ETF-Usd Reduce -3.0% 0.92% −0.02
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -3.6% 0.25% −0.01
MMM 3M Co. Reduce -0.9% 0.14% −0.01
NLY Annaly Capital Management Inc. Reduce -3.3% 0.18% −0.01
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -23.8% 0.04% −0.01
D Dominion Energy Inc. Sold out 0.00% −0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -25.9% 0.03% −0.01
CVS CVS Health Corp. Reduce -0.9% 0.18% −0.01
BX Blackstone Inc. Sold out 0.00% −0.01
IBB iShares Biotechnology ETF Reduce -1.0% 0.17% −0.01
ITOT iShares Core S&P Total U.S. Reduce -12.3% 0.10% −0.01
SCHW Schwab (charles) Corp. Reduce -4.9% 0.16% −0.01
PFF iShares Preferred & Income S Sold out 0.00% −0.01
GOOGL Alphabet Inc. Class A Reduce -4.2% 0.40% −0.01
V Visa Inc. Class A Reduce -48.3% 0.01% −0.01
ACN Accenture PLC Class A Reduce -0.6% 0.10% −0.01
TJX TJX Companies Inc. Reduce -6.1% 0.17% −0.01
ESGV Vanguard ESG US Stock ETF Reduce -6.5% 0.22% −0.01
PEP Pepsico Inc. Reduce -1.3% 0.16% −0.01
COST Costco Wholesale Corp. Reduce -35.1% 0.01% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -4.0% 10.34% −0.01
PRU Prudential Financial Inc. Reduce -30.5% 0.02% −0.01
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -14.8% 0.02% −0.01
AGG iShares Core U.S. Aggregate Reduce -0.7% 0.07% −0.01
ABBV Abbvie Inc. Reduce -20.5% 0.03% −0.00
FDIS Fidelity MSCI Cons Discr Ind Reduce -23.1% 0.01% −0.00

Portfolio Buys Q4 2023 → Q1 2024

VWO Vanguard Ftse Emerging Marke Add +42.4% 4.00% +1.08
VCSH Vanguard S/T Corp. Bond ETF Add +19.1% 6.30% +0.71
VOO Vanguard S&P 500 ETF Add +2.2% 8.21% +0.50
XLRE SS Real Estate Select Sector Add +32.6% 1.49% +0.29
INTC Intel Corp. Add +6611.3% 0.14% +0.14
IJH iShares Core S&P Midcap ETF Add +0.2% 1.50% +0.06
NYF iShares New York Muni Bond E Add +28.7% 0.28% +0.05
NVO Novo-Nordisk A/S-Spons ADR Add +2046.0% 0.05% +0.05
DIS The Walt Disney Co. Add +0.7% 0.18% +0.04
GOVT iShares US Treasury Bond ETF New 0.03% +0.03
QCOM Qualcomm Inc. Add +2.4% 0.21% +0.03
MUB iShares National Muni Bond E New 0.02% +0.02
VTC Vanguard Total Corporate BND New 0.02% +0.02
SLQD iShares 0-5 YR Inv GRD Corp. New 0.02% +0.02
VTEB Vanguard Tax-Exempt Bond ETF Add +25.4% 0.14% +0.02
BND Vanguard Total Bond Market Add +9.4% 0.89% +0.02
LYB Lyondellbasell Indu Class A New 0.02% +0.02
VXUS Vanguard Total Intl Stock Add +6.3% 0.37% +0.02
EEM iShares MSCI Emerging Market Add +27.8% 0.07% +0.01
EEMX State Street SPDR MSCI Emerg Add +49.5% 0.04% +0.01
IDV iShares International Select New 0.01% +0.01
PG The Procter & Gamble Co. Add +1.1% 0.20% +0.01
IEV iShares Europe ETF New 0.01% +0.01
VZ Verizon Communications Inc. Add +4.8% 0.11% +0.01
SCHD Schwab US DVD Equity ETF New 0.01% +0.01
DHI D.R. Horton Inc. New 0.01% +0.01
SUSC iShares ESG Aware Usd Corpor Add +10.3% 0.23% +0.01
CMA Comerica Inc. New 0.01% +0.01
HD Home Depot Inc. Add +13.4% 0.04% +0.01
MO Altria Group Inc. Add +59.0% 0.01% +0.00
STIP iShares 0-5 Year Tips Bond E New 0.00% +0.00
PFE Pfizer Inc. Add +42.8% 0.02% +0.00
AMGN Amgen Inc. New 0.00% +0.00
KMI Kinder Morgan Inc. Add +6.4% 0.02% +0.00
LAR Lithium Americas Argentina C New 0.00% +0.00
ALTM Arcadium Lithium PLC New 0.00% +0.00
RITM Rithm Capital Corp. Add +3.1% 0.03% +0.00
SOUN Soundhound AI Inc. Class A New 0.00% +0.00
TAN Invesco Solar ETF Add +27.8% 0.01% +0.00
EAGG iShares ESG Aware US Aggrega Add +16.7% 0.00% +0.00
BWA Borgwarner Inc. Add +18.1% 0.00% +0.00
ICLN iShares Global Clean Energy Add +19.1% 0.01% +0.00
FTGC First Trust Global Tactical Add +2.1% 0.00% 0.00
DAN Dana Inc. Add +2.7% 0.00% −0.00
INTU Intuit Inc. Add +1.4% 0.17% −0.00
ICSH iShares Ultra Short Duration Add +1.4% 0.04% −0.00
CARR Carrier Global Corp. Add +0.6% 0.08% −0.00
GVI iShares Intermediate Governm Add +4.2% 0.34% −0.01
CSCO Cisco Systems Inc. Add +1.0% 0.15% −0.01
VGSH Vanguard Short-Term Treasury Add +0.2% 0.16% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 294$726.2MVOO, VEA, VTI, VCSH, SPY
Q1 2026 283$646.9MVOO, VEA, VTI, VCSH, SPY
Q4 2025 292$715.5MVOO, VEA, VGIT, VTI, VCSH
Q3 2025 444$697.2MVOO, VEA, VGIT, VTI, VCSH
Q2 2025 262$656.1MVEA, VOO, SPY, VGIT, VTI
Q1 2025 259$607.6MVEA, VOO, VGIT, SPY, VTI
Q4 2024 255$602.8MSPY, VOO, VEA, VTI, VGIT
Q3 2024 306$610.0MSPY, VEA, VOO, VTI, VGIT
Q2 2024 278$566.7MSPY, VEA, VOO, VTI, VGIT
Q1 2024 228$563.1MSPY, VEA, VOO, VTI, VGIT