Proffitt & Goodson Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 27, 2026), Proffitt & Goodson Inc. reported 292 stock positions worth $715.5 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 14.7% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 11.0%) and Vanguard Intermediate-Term T (VGIT, 9.1%). Compared with Q3 2025, it opened 15 new positions, sold out of 167, added to 55 and reduced 124. The biggest buy was Vanguard Intermediate-Term T (VGIT, shares +7%) and the biggest sale iShares Russell 2000 ETF (IWM, shares −47%).
- Most Recent 13F
- Q2 2026
- Location
- KNOXVILLE, TN
- CIK
- 0001123812
- Portfolio Value
- $715.5M (Q4 2025)
- SEC Filing
- 0001123812-26-000002 ↗ filed Jan 27, 2026
Holdings Value
Holdings 292 stocks · $715.5M
| VOO Vanguard S&P 500 ETF | 14.65% | 167,176 | $104.8M | Add +1.1% |
| VEA Vanguard Ftse Developed ETF | 10.97% | 1,256,430 | $78.5M | Add +0.5% |
| VGIT Vanguard Intermediate-Term T | 9.13% | 1,090,511 | $65.4M | Add +7.2% |
| VTI VG Morningstar TS MKT ETF-US | 8.14% | 173,701 | $58.2M | Reduce -1.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 6.62% | 593,862 | $47.3M | Add +7.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 5.33% | 55,932 | $38.1M | Reduce -2.5% |
| VWO Vanguard Ftse Emerging Marke | 4.15% | 551,940 | $29.7M | Reduce -0.3% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.27% | 527,624 | $23.4M | Reduce -2.1% |
| VMBS Vanguard Mortgage-Backed Sec | 2.72% | 414,097 | $19.5M | Add +5.4% |
| IGIB iShares 5-10Y Inv Grade Corp. | 2.69% | 356,634 | $19.2M | Add +2.3% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 2.18% | 49,574 | $15.6M | Reduce -4.4% |
| SCHP Schwab U.S. Tips ETF | 2.06% | 557,485 | $14.8M | Add +4.0% |
| IJR iShares Core S&P Small-Cap E | 1.91% | 113,595 | $13.7M | Add +0.6% |
| IJH iShares Core S&P Midcap ETF | 1.77% | 192,124 | $12.7M | Add +4.7% |
| IWR iShares Russell Mid-Cap ETF | 1.51% | 112,075 | $10.8M | Reduce -1.4% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.27% | 171,570 | $9.1M | Reduce -0.9% |
| BND Vanguard Total Bond Market | 1.10% | 106,400 | $7.9M | Add +36.2% |
| XLRE SS Real Estate Select Sector | 1.05% | 185,975 | $7.5M | Add +12.0% |
| IEI iShares 3-7 Year Treasury Bo | 1.02% | 60,930 | $7.3M | Reduce -0.8% |
| NVDA Nvidia Corp. | 0.81% | 30,931 | $5.8M | Add +6.9% |
| AAPL Apple Inc. | 0.78% | 20,419 | $5.6M | Reduce -0.9% |
| MSFT Microsoft Corp. | 0.75% | 11,158 | $5.4M | Reduce -2.5% |
| SPEM State Street SP PTF Em ETF | 0.66% | 100,387 | $4.7M | Reduce -5.7% |
| AMZN Amazon.com Inc. | 0.64% | 19,915 | $4.6M | Add +29.3% |
| VXUS Vanguard Total Intl Stock | 0.58% | 55,103 | $4.2M | Reduce -0.9% |
| MBB iShares MBS ETF | 0.56% | 42,042 | $4.0M | Reduce -0.4% |
| GOOGL Alphabet Inc. Class A | 0.54% | 12,277 | $3.8M | Reduce -1.8% |
| VNQ Vanguard Real Estate ETF | 0.50% | 40,514 | $3.6M | Reduce -1.4% |
| XLY SS Consumer Disc Select Sect | 0.37% | 22,010 | $2.6M | Add +32.3% |
| ESGV Vanguard ESG US Stock ETF | 0.35% | 20,886 | $2.5M | Reduce -0.9% |
| BSV Vanguard Short-Term Bond ETF | 0.34% | 31,202 | $2.5M | Reduce -21.4% |
| GVI iShares Intermediate Governm | 0.34% | 22,833 | $2.5M | Add +14.4% |
| MU Micron Technology Inc. | 0.34% | 8,480 | $2.4M | Reduce -14.9% |
| AVGO Broadcom Inc. | 0.31% | 6,462 | $2.2M | Reduce -7.9% |
| SPIB SS SPDR P Int C Corp. ETF | 0.29% | 61,637 | $2.1M | Reduce -0.7% |
| MINT PIMCO Enhanced Short Maturit | 0.28% | 19,786 | $2.0M | Add +1.1% |
| JPM JPMorgan Chase & Co. | 0.28% | 6,125 | $2.0M | Reduce -20.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 3,831 | $1.9M | Reduce -1.1% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.25% | 35,009 | $1.8M | Add +28.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.25% | 41,120 | $1.8M | Reduce -3.1% |
| XLI SS Industrial Select Sector | 0.23% | 10,649 | $1.7M | Reduce -8.7% |
| IWM iShares Russell 2000 ETF | 0.22% | 6,490 | $1.6M | Reduce -46.7% |
| MMM 3M Co. | 0.20% | 8,853 | $1.4M | Reduce -0.8% |
| KRE SS SPDR S&P Regional Bank | 0.20% | 21,768 | $1.4M | Reduce -22.3% |
| IXUS iShares Core Intl Stock ETF | 0.20% | 16,529 | $1.4M | No change |
| ICE Intercontinental Exchange Inc. | 0.19% | 8,477 | $1.4M | Add +0.8% |
| CSCO Cisco Systems Inc. | 0.19% | 17,785 | $1.4M | Add +0.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.19% | 4,633 | $1.3M | Reduce -3.2% |
| META Meta Platforms Inc. Class A | 0.19% | 2,017 | $1.3M | Reduce -11.4% |
| JNJ Johnson & Johnson | 0.18% | 6,355 | $1.3M | Reduce -8.7% |
| EMR Emerson Electric Co. | 0.18% | 9,854 | $1.3M | Reduce -0.9% |
| XLC SS Comm Select Sector SPDR | 0.18% | 11,025 | $1.3M | Reduce -8.9% |
| NLY Annaly Capital Management Inc. | 0.18% | 56,927 | $1.3M | Add +1.9% |
| SCHW Schwab (charles) Corp. | 0.17% | 12,454 | $1.2M | Reduce -2.1% |
| ORCL Oracle Corp. | 0.17% | 6,090 | $1.2M | Reduce -13.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.17% | 10,404 | $1.2M | Add +5.2% |
| XLV SS Health Care Select Sector | 0.15% | 7,088 | $1.1M | Reduce -50.8% |
| XOM Exxon Mobil Corp. | 0.15% | 9,034 | $1.1M | Add +1.0% |
| IBB iShares Biotechnology ETF | 0.15% | 6,357 | $1.1M | Reduce -9.3% |
| EFAX State Street SPDR MSCI Eafe | 0.14% | 20,565 | $1.0M | Add +1.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.14% | 6,583 | $1.0M | Reduce -5.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 2,071 | $1.0M | Reduce -1.8% |
| QCOM Qualcomm Inc. | 0.14% | 5,855 | $1.0M | Reduce -1.0% |
| NYF iShares New York Muni Bond E | 0.14% | 18,670 | $999K | Add +28.1% |
| PG The Procter & Gamble Co. | 0.14% | 6,927 | $993K | Reduce -0.4% |
| TSLA Tesla Inc. | 0.14% | 2,181 | $981K | Reduce -0.3% |
| CVS CVS Health Corp. | 0.13% | 11,881 | $943K | Reduce -5.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.13% | 16,381 | $901K | Reduce -21.2% |
| WMT Walmart Inc. | 0.12% | 7,991 | $890K | Reduce -27.9% |
| PFE Pfizer Inc. | 0.12% | 35,579 | $886K | Add +830.2% |
| RTX RTX Corp. | 0.12% | 4,705 | $863K | Reduce -10.8% |
| VGSH Vanguard Short-Term Treasury | 0.12% | 14,479 | $850K | Reduce -31.6% |
| PEP Pepsico Inc. | 0.12% | 5,797 | $832K | Add +0.4% |
| ADBE Adobe Inc. | 0.11% | 2,199 | $770K | Add +10.8% |
| LLY Eli Lilly & Co. | 0.11% | 700 | $752K | Reduce -2.4% |
| DXCM Dexcom Inc. | 0.10% | 10,891 | $723K | Add +67968.8% |
| HCA HCA Healthcare Inc. | 0.10% | 1,532 | $715K | Reduce -13.9% |
| XLE SS Energy Select Sector | 0.10% | 15,667 | $700K | Reduce -6.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.09% | 3,521 | $672K | No change |
| VT Vanguard Tot World STK ETF | 0.09% | 4,688 | $661K | Add +19.1% |
| NFLX Netflix Inc. | 0.09% | 6,943 | $651K | Add +6843.0% |
| VLO Valero Energy Corp. | 0.08% | 3,719 | $605K | Reduce -2.4% |
| SCHF Schwab Intl Equity ETF | 0.08% | 24,643 | $592K | No change |
| ACN Accenture PLC Class A | 0.08% | 2,051 | $550K | Add +12.4% |
| NUE Nucor Corp. | 0.08% | 3,300 | $538K | Reduce -0.6% |
| CARR Carrier Global Corp. | 0.07% | 10,135 | $536K | Add +13.3% |
| PYPL PayPal Holdings Inc. | 0.07% | 9,160 | $535K | Add +5.1% |
| AGG iShares Core U.S. Aggregate | 0.07% | 5,251 | $524K | Reduce -2.2% |
| CTVA Corteva Inc. | 0.07% | 7,795 | $522K | Reduce -2.3% |
| KVUE Kenvue Inc. | 0.07% | 29,885 | $516K | Add +241.4% |
| SUSC iShares ESG Aware Usd Corpor | 0.07% | 21,577 | $505K | Add +1.2% |
| TGT Target Corp. | 0.07% | 5,123 | $501K | Reduce -6.6% |
| LIN Linde PLC | 0.07% | 1,161 | $495K | Reduce -0.8% |
| EEMX State Street SPDR MSCI Emerg | 0.06% | 10,280 | $438K | Reduce -0.7% |
| JPST JPMorgan Ultra-Short Income | 0.06% | 8,346 | $422K | Add +43.2% |
| XLF SS Financial Select Sector | 0.06% | 7,688 | $421K | Reduce -1.5% |
| INTU Intuit Inc. | 0.06% | 622 | $412K | Add +4.7% |
| VTIP Vanguard Short-Term Tips | 0.06% | 8,203 | $406K | Add +15.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.06% | 1,534 | $396K | Reduce -8.5% |
| CB Chubb Ltd. | 0.05% | 1,241 | $387K | Add +3.4% |
Options reported separately and not counted above: AMZN puts ($1.1M), NVDA puts ($485K), CAT puts ($229K), NFLX puts ($216K).
Portfolio Sells Q3 2025 → Q4 2025
| IWM iShares Russell 2000 ETF | Reduce -46.7% | 0.22% | −0.20 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.5% | 8.14% | −0.16 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.3% | 4.15% | −0.16 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.5% | 5.33% | −0.15 |
| XLV SS Health Care Select Sector | Reduce -50.8% | 0.15% | −0.13 |
| ORCL Oracle Corp. | Reduce -13.5% | 0.17% | −0.12 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -4.4% | 2.18% | −0.11 |
| BSV Vanguard Short-Term Bond ETF | Reduce -21.4% | 0.34% | −0.11 |
| VZ Verizon Communications Inc. | Reduce -86.7% | 0.01% | −0.10 |
| MSFT Microsoft Corp. | Reduce -2.5% | 0.75% | −0.10 |
| LULU Lululemon Athletica Inc. | Reduce -97.2% | 0.00% | −0.09 |
| JPM JPMorgan Chase & Co. | Reduce -20.1% | 0.28% | −0.07 |
| IWR iShares Russell Mid-Cap ETF | Reduce -1.4% | 1.51% | −0.07 |
| VGSH Vanguard Short-Term Treasury | Reduce -31.6% | 0.12% | −0.06 |
| SPEM State Street SP PTF Em ETF | Reduce -5.7% | 0.66% | −0.06 |
| KRE SS SPDR S&P Regional Bank | Reduce -22.3% | 0.20% | −0.06 |
| META Meta Platforms Inc. Class A | Reduce -11.4% | 0.19% | −0.05 |
| VGT Vanguard Info Tech ETF | Reduce -49.3% | 0.05% | −0.05 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -0.9% | 1.27% | −0.05 |
| WMT Walmart Inc. | Reduce -27.9% | 0.12% | −0.04 |
| VNQ Vanguard Real Estate ETF | Reduce -1.4% | 0.50% | −0.04 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -0.8% | 1.02% | −0.04 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -2.1% | 3.27% | −0.03 |
| BAC Bank of America Corp. | Reduce -21.2% | 0.13% | −0.03 |
| XLI SS Industrial Select Sector | Reduce -8.7% | 0.23% | −0.03 |
| XLC SS Comm Select Sector SPDR | Reduce -8.9% | 0.18% | −0.02 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -3.1% | 0.25% | −0.02 |
| AVGO Broadcom Inc. | Reduce -7.9% | 0.31% | −0.02 |
| SOLV Solventum Corp. | Sold out | 0.00% | −0.02 |
| MBB iShares MBS ETF | Reduce -0.4% | 0.56% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -0.4% | 0.14% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -3.2% | 0.19% | −0.01 |
| HD Home Depot Inc. | Reduce -26.2% | 0.02% | −0.01 |
| LIN Linde PLC | Reduce -0.8% | 0.07% | −0.01 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -0.7% | 0.29% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.1% | 0.27% | −0.01 |
| XLP SS Consumer Staples Sel Sect | Reduce -23.7% | 0.03% | −0.01 |
| XLE SS Energy Select Sector | Reduce -6.1% | 0.10% | −0.01 |
| HCA HCA Healthcare Inc. | Reduce -13.9% | 0.10% | −0.01 |
| VLO Valero Energy Corp. | Reduce -2.4% | 0.08% | −0.01 |
| T AT&T Inc. | Reduce -43.9% | 0.01% | −0.01 |
| RTX RTX Corp. | Reduce -10.8% | 0.12% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -8.5% | 0.06% | −0.01 |
| CWB SS SPDR BB Conv Sec ETF | Sold out | 0.00% | −0.01 |
| VXUS Vanguard Total Intl Stock | Reduce -0.9% | 0.58% | −0.01 |
| ESGV Vanguard ESG US Stock ETF | Reduce -0.9% | 0.35% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -40.0% | 0.01% | −0.00 |
| AXP American Express Co. | Reduce -78.1% | 0.00% | −0.00 |
| CTVA Corteva Inc. | Reduce -2.3% | 0.07% | −0.00 |
| COST Costco Wholesale Corp. | Reduce -19.7% | 0.01% | −0.00 |
Portfolio Buys Q3 2025 → Q4 2025
| VGIT Vanguard Intermediate-Term T | Add +7.2% | 9.13% | +0.38 |
| BND Vanguard Total Bond Market | Add +36.2% | 1.10% | +0.27 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +7.1% | 6.62% | +0.26 |
| VEA Vanguard Ftse Developed ETF | Add +0.5% | 10.97% | +0.23 |
| AMZN Amazon.com Inc. | Add +29.3% | 0.64% | +0.16 |
| VOO Vanguard S&P 500 ETF | Add +1.1% | 14.65% | +0.13 |
| PFE Pfizer Inc. | Add +830.2% | 0.12% | +0.11 |
| DXCM Dexcom Inc. | Add +67968.8% | 0.10% | +0.10 |
| NFLX Netflix Inc. | Add +6843.0% | 0.09% | +0.09 |
| XLY SS Consumer Disc Select Sect | Add +32.3% | 0.37% | +0.08 |
| VMBS Vanguard Mortgage-Backed Sec | Add +5.4% | 2.72% | +0.08 |
| IJH iShares Core S&P Midcap ETF | Add +4.7% | 1.77% | +0.05 |
| KVUE Kenvue Inc. | Add +241.4% | 0.07% | +0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +28.2% | 0.25% | +0.05 |
| XLRE SS Real Estate Select Sector | Add +12.0% | 1.05% | +0.05 |
| GVI iShares Intermediate Governm | Add +14.4% | 0.34% | +0.03 |
| CAT Caterpillar Inc. | New | 0.03% | +0.03 |
| NVDA Nvidia Corp. | Add +6.9% | 0.81% | +0.03 |
| NYF iShares New York Muni Bond E | Add +28.1% | 0.14% | +0.03 |
| CSCO Cisco Systems Inc. | Add +0.1% | 0.19% | +0.02 |
| JPST JPMorgan Ultra-Short Income | Add +43.2% | 0.06% | +0.02 |
| NLY Annaly Capital Management Inc. | Add +1.9% | 0.18% | +0.02 |
| VT Vanguard Tot World STK ETF | Add +19.1% | 0.09% | +0.01 |
| ACN Accenture PLC Class A | Add +12.4% | 0.08% | +0.01 |
| XOM Exxon Mobil Corp. | Add +1.0% | 0.15% | +0.01 |
| ADBE Adobe Inc. | Add +10.8% | 0.11% | +0.01 |
| CB Chubb Ltd. | Add +3.4% | 0.05% | +0.01 |
| VTIP Vanguard Short-Term Tips | Add +15.5% | 0.06% | +0.01 |
| ACGL Arch Capital Group Ltd. | Add +4.5% | 0.05% | +0.00 |
| LOW Lowe's Cos Inc. | New | 0.00% | +0.00 |
| DIS The Walt Disney Co. | Add +5.2% | 0.17% | +0.00 |
| ICSH iShares Ultra Short Duration | Add +7.7% | 0.04% | +0.00 |
| VERI Veritone Inc. | New | 0.00% | +0.00 |
| VITL Vital Farms Inc. | New | 0.00% | +0.00 |
| EME Emcor Group Inc. | New | 0.00% | +0.00 |
| OKE Oneok Inc. | Add +13.8% | 0.02% | +0.00 |
| DAVE Dave Inc. | New | 0.00% | +0.00 |
| ZM Zoom Communications Inc. | New | 0.00% | +0.00 |
| EAGG iShares ESG Aware US Aggrega | Add +30.3% | 0.01% | +0.00 |
| EFAX State Street SPDR MSCI Eafe | Add +1.1% | 0.14% | +0.00 |
| INOD Innodata Inc. | New | 0.00% | +0.00 |
| ASML ASML Holding NV-NY Reg SHS | Add +100.0% | 0.00% | +0.00 |
| MPLX MPLX LP | Add +0.6% | 0.02% | +0.00 |
| IONQ Ionq Inc. | New | 0.00% | +0.00 |
| SCHG Schwab US Large-Cap Growth | New | 0.00% | +0.00 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.00% | +0.00 |
| LMT Lockheed Martin Corp. | New | 0.00% | +0.00 |
| PANW Palo Alto Networks Inc. | Add +80.0% | 0.00% | +0.00 |
| XLK SS Technology Select Sector | Add +1.4% | 0.03% | +0.00 |
| VGK Vanguard Ftse Europe ETF | Add +0.7% | 0.01% | +0.00 |
Options Activity Q3 2025 → Q4 2025
| AMZN Amazon.com Inc. | put | New | 4,600 | $1.1M |
| NVDA Nvidia Corp. | put | New | 2,600 | $485K |
| CAT Caterpillar Inc. | put | New | 400 | $229K |
| NFLX Netflix Inc. | put | New | 2,300 | $216K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 294 | $726.2M | VOO, VEA, VTI, VCSH, SPY |
| Q1 2026 | 283 | $646.9M | VOO, VEA, VTI, VCSH, SPY |
| Q4 2025 | 292 | $715.5M | VOO, VEA, VGIT, VTI, VCSH |
| Q3 2025 | 444 | $697.2M | VOO, VEA, VGIT, VTI, VCSH |
| Q2 2025 | 262 | $656.1M | VEA, VOO, SPY, VGIT, VTI |
| Q1 2025 | 259 | $607.6M | VEA, VOO, VGIT, SPY, VTI |
| Q4 2024 | 255 | $602.8M | SPY, VOO, VEA, VTI, VGIT |
| Q3 2024 | 306 | $610.0M | SPY, VEA, VOO, VTI, VGIT |
| Q2 2024 | 278 | $566.7M | SPY, VEA, VOO, VTI, VGIT |
| Q1 2024 | 228 | $563.1M | SPY, VEA, VOO, VTI, VGIT |