Proffitt & Goodson Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 23, 2025), Proffitt & Goodson Inc. reported 262 stock positions worth $656.1 million. Its top holding was Vanguard Ftse Developed ETF (VEA) at 10.7% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 10.5%) and SS SPDR S&P 500 ETF Trust-US (SPY, 9.3%). Compared with Q1 2025, it opened 22 new positions, sold out of 19, added to 81 and reduced 53. The biggest buy was Vanguard Ftse Developed ETF (VEA, shares +9%) and the biggest sale SS Real Estate Select Sector (XLRE, shares −65%).
- Most Recent 13F
- Q2 2026
- Location
- KNOXVILLE, TN
- CIK
- 0001123812
- Portfolio Value
- $656.1M (Q2 2025)
- SEC Filing
- 0001123812-25-000006 ↗ filed Jul 23, 2025
Holdings Value
Holdings 262 stocks · $656.1M
| VEA Vanguard Ftse Developed ETF | 10.72% | 1,233,662 | $70.3M | Add +8.9% |
| VOO Vanguard S&P 500 ETF | 10.51% | 121,434 | $69.0M | Add +8.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 9.30% | 98,764 | $61.0M | Add +0.1% |
| VGIT Vanguard Intermediate-Term T | 8.85% | 970,659 | $58.1M | Add +1.8% |
| VTI VG Morningstar TS MKT ETF-US | 8.15% | 176,014 | $53.5M | Add +0.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 6.45% | 532,006 | $42.3M | Add +1.3% |
| VWO Vanguard Ftse Emerging Marke | 4.18% | 554,740 | $27.4M | Reduce -0.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.36% | 545,176 | $22.1M | Reduce -3.6% |
| IGIB iShares 5-10Y Inv Grade Corp. | 2.76% | 339,969 | $18.1M | Reduce -4.0% |
| VMBS Vanguard Mortgage-Backed Sec | 2.67% | 377,435 | $17.5M | Add +1.9% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 2.31% | 53,137 | $15.2M | Add +54.8% |
| SCHP Schwab U.S. Tips ETF | 2.12% | 522,362 | $13.9M | Add +1.2% |
| IJR iShares Core S&P Small-Cap E | 1.96% | 117,526 | $12.8M | Reduce -8.3% |
| IJH iShares Core S&P Midcap ETF | 1.70% | 179,405 | $11.1M | Add +4.5% |
| IWR iShares Russell Mid-Cap ETF | 1.62% | 115,291 | $10.6M | Reduce -0.9% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.42% | 176,070 | $9.3M | Reduce -3.3% |
| IEI iShares 3-7 Year Treasury Bo | 1.14% | 62,835 | $7.5M | Reduce -2.6% |
| XLRE SS Real Estate Select Sector | 1.00% | 158,107 | $6.5M | Reduce -65.4% |
| MSFT Microsoft Corp. | 0.86% | 11,312 | $5.6M | Add +4.0% |
| BND Vanguard Total Bond Market | 0.84% | 74,453 | $5.5M | Add +0.3% |
| SPEM State Street SP PTF Em ETF | 0.71% | 109,639 | $4.7M | Add +9.2% |
| NVDA Nvidia Corp. | 0.70% | 29,211 | $4.6M | Add +2.8% |
| AAPL Apple Inc. | 0.64% | 20,589 | $4.2M | Add +2.5% |
| MBB iShares MBS ETF | 0.61% | 42,913 | $4.0M | Reduce -3.0% |
| VNQ Vanguard Real Estate ETF | 0.56% | 41,459 | $3.7M | Add +1194.0% |
| VXUS Vanguard Total Intl Stock | 0.56% | 52,707 | $3.6M | Add +11.4% |
| AMZN Amazon.com Inc. | 0.52% | 15,488 | $3.4M | Add +1.3% |
| BSV Vanguard Short-Term Bond ETF | 0.45% | 37,644 | $3.0M | Add +2.0% |
| IWM iShares Russell 2000 ETF | 0.44% | 13,397 | $2.9M | Reduce -24.7% |
| ESGV Vanguard ESG US Stock ETF | 0.36% | 21,295 | $2.3M | Add +2.9% |
| JPM JPMorgan Chase & Co. | 0.35% | 7,911 | $2.3M | Add +1.6% |
| GOOGL Alphabet Inc. Class A | 0.34% | 12,792 | $2.3M | Add +0.2% |
| SPIB SS SPDR P Int C Corp. ETF | 0.34% | 66,963 | $2.2M | Reduce -1.8% |
| GVI iShares Intermediate Governm | 0.33% | 19,966 | $2.1M | No change |
| AVGO Broadcom Inc. | 0.32% | 7,693 | $2.1M | Add +0.1% |
| XLY SS Consumer Disc Select Sect | 0.29% | 8,862 | $1.9M | Add +3.6% |
| XLV SS Health Care Select Sector | 0.29% | 14,250 | $1.9M | Add +4.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 3,876 | $1.9M | Add +7.5% |
| MINT PIMCO Enhanced Short Maturit | 0.28% | 18,442 | $1.9M | Add +4.8% |
| META Meta Platforms Inc. Class A | 0.27% | 2,399 | $1.8M | Reduce -3.1% |
| XLI SS Industrial Select Sector | 0.27% | 11,860 | $1.7M | Add +0.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.26% | 21,182 | $1.7M | Add +1.0% |
| KRE SS SPDR S&P Regional Bank | 0.26% | 28,585 | $1.7M | Add +0.7% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.25% | 33,737 | $1.7M | Reduce -8.5% |
| ORCL Oracle Corp. | 0.25% | 7,372 | $1.6M | Add +0.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.24% | 33,592 | $1.6M | Add +2.0% |
| ICE Intercontinental Exchange Inc. | 0.23% | 8,321 | $1.5M | Add +2.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.21% | 4,902 | $1.4M | Reduce -0.3% |
| MMM 3M Co. | 0.21% | 8,910 | $1.4M | Reduce -2.7% |
| EMR Emerson Electric Co. | 0.21% | 10,157 | $1.4M | Add +0.9% |
| XLC SS Comm Select Sector SPDR | 0.20% | 12,170 | $1.3M | Add +8.0% |
| IXUS iShares Core Intl Stock ETF | 0.19% | 16,529 | $1.3M | No change |
| CSCO Cisco Systems Inc. | 0.18% | 17,488 | $1.2M | Add +0.4% |
| MU Micron Technology Inc. | 0.18% | 9,837 | $1.2M | Add +0.9% |
| NYF iShares New York Muni Bond E | 0.18% | 23,234 | $1.2M | Reduce -22.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.18% | 9,685 | $1.2M | Reduce -1.7% |
| SCHW Schwab (charles) Corp. | 0.18% | 12,765 | $1.2M | Add +0.2% |
| PG The Procter & Gamble Co. | 0.17% | 6,964 | $1.1M | Reduce -1.9% |
| JNJ Johnson & Johnson | 0.17% | 7,114 | $1.1M | Reduce -1.8% |
| VGSH Vanguard Short-Term Treasury | 0.16% | 17,914 | $1.1M | Reduce -14.7% |
| NLY Annaly Capital Management Inc. | 0.16% | 55,835 | $1.1M | Add +3.1% |
| WMT Walmart Inc. | 0.16% | 10,524 | $1.0M | Add +2.0% |
| QCOM Qualcomm Inc. | 0.15% | 6,240 | $994K | Reduce -0.9% |
| XOM Exxon Mobil Corp. | 0.14% | 8,777 | $946K | Reduce -0.5% |
| EFAX State Street SPDR MSCI Eafe | 0.14% | 19,939 | $944K | Add +9.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.14% | 2,108 | $924K | No change |
| IBB iShares Biotechnology ETF | 0.14% | 7,070 | $894K | Add +1.0% |
| CVS CVS Health Corp. | 0.13% | 12,549 | $866K | Reduce -0.6% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.13% | 6,953 | $859K | Reduce -0.8% |
| RTX RTX Corp. | 0.12% | 5,372 | $784K | Reduce -0.9% |
| PEP Pepsico Inc. | 0.11% | 5,696 | $752K | Add +4.4% |
| VGT Vanguard Info Tech ETF | 0.11% | 1,125 | $746K | Reduce -2.4% |
| ADBE Adobe Inc. | 0.11% | 1,919 | $742K | Add +3.6% |
| VZ Verizon Communications Inc. | 0.11% | 16,540 | $716K | Add +2.0% |
| XLE SS Energy Select Sector | 0.11% | 8,390 | $712K | Reduce -7.8% |
| HCA HCA Healthcare Inc. | 0.11% | 1,833 | $702K | Add +1.1% |
| TSLA Tesla Inc. | 0.11% | 2,201 | $699K | Add +0.6% |
| CARR Carrier Global Corp. | 0.10% | 8,644 | $633K | Add +2.8% |
| PYPL PayPal Holdings Inc. | 0.10% | 8,466 | $629K | Add +3.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.09% | 3,521 | $622K | No change |
| CTVA Corteva Inc. | 0.09% | 8,163 | $608K | Add +3.7% |
| SCHF Schwab Intl Equity ETF | 0.09% | 25,236 | $558K | No change |
| LIN Linde PLC | 0.08% | 1,182 | $555K | No change |
| LLY Eli Lilly & Co. | 0.08% | 700 | $546K | Add +2021.2% |
| LULU Lululemon Athletica Inc. | 0.08% | 2,281 | $542K | Add +0.9% |
| AGG iShares Core U.S. Aggregate | 0.08% | 5,373 | $533K | Reduce -2.9% |
| VLO Valero Energy Corp. | 0.08% | 3,917 | $527K | Reduce -3.6% |
| ACN Accenture PLC Class A | 0.08% | 1,738 | $519K | Add +1.2% |
| VT Vanguard Tot World STK ETF | 0.08% | 3,944 | $507K | Reduce -10.5% |
| SUSC iShares ESG Aware Usd Corpor | 0.07% | 20,341 | $473K | Reduce -1.7% |
| INTU Intuit Inc. | 0.07% | 580 | $457K | Reduce -0.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.07% | 1,888 | $447K | Add +16.3% |
| NUE Nucor Corp. | 0.07% | 3,367 | $436K | Add +0.3% |
| XLF SS Financial Select Sector | 0.06% | 7,752 | $406K | Add +2.3% |
| EEMX State Street SPDR MSCI Emerg | 0.06% | 10,551 | $395K | Add +1.8% |
| TGT Target Corp. | 0.06% | 3,825 | $377K | Add +13.1% |
| ITOT iShares Core S&P Total U.S. | 0.05% | 2,660 | $359K | Reduce -0.8% |
| VTIP Vanguard Short-Term Tips | 0.05% | 7,104 | $357K | No change |
| XLP SS Consumer Staples Sel Sect | 0.05% | 3,918 | $317K | Add +0.4% |
| EEM iShares MSCI Emerging Market | 0.05% | 6,237 | $301K | Reduce -23.9% |
Portfolio Sells Q1 2025 → Q2 2025
| XLRE SS Real Estate Select Sector | Reduce -65.4% | 1.00% | −2.15 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -4.0% | 2.76% | −0.30 |
| IJR iShares Core S&P Small-Cap E | Reduce -8.3% | 1.96% | −0.25 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -3.3% | 1.42% | −0.15 |
| IWM iShares Russell 2000 ETF | Reduce -24.7% | 0.44% | −0.14 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.14 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -2.6% | 1.14% | −0.11 |
| NYF iShares New York Muni Bond E | Reduce -22.0% | 0.18% | −0.07 |
| MBB iShares MBS ETF | Reduce -3.0% | 0.61% | −0.07 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -8.5% | 0.25% | −0.05 |
| GBIL Goldman Sachs Access Treasur | Sold out | 0.00% | −0.05 |
| VGSH Vanguard Short-Term Treasury | Reduce -14.7% | 0.16% | −0.04 |
| JNJ Johnson & Johnson | Reduce -1.8% | 0.17% | −0.03 |
| XLE SS Energy Select Sector | Reduce -7.8% | 0.11% | −0.03 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -1.8% | 0.34% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -1.9% | 0.17% | −0.03 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -0.5% | 0.14% | −0.03 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -3.6% | 3.36% | −0.02 |
| ICSH iShares Ultra Short Duration | Reduce -45.2% | 0.02% | −0.02 |
| JPST JPMorgan Ultra-Short Income | Reduce -44.1% | 0.02% | −0.02 |
| MMM 3M Co. | Reduce -2.7% | 0.21% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Reduce -0.9% | 1.62% | −0.01 |
| EEM iShares MSCI Emerging Market | Reduce -23.9% | 0.05% | −0.01 |
| IBM Intl Business Machines Corp. | Reduce -51.9% | 0.01% | −0.01 |
| UNM Unum Group | Reduce -35.3% | 0.01% | −0.01 |
| TJX TJX Companies Inc. | Reduce -0.8% | 0.13% | −0.01 |
| CVS CVS Health Corp. | Reduce -0.6% | 0.13% | −0.01 |
| DOW Dow Inc. | Reduce -66.7% | 0.00% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -2.9% | 0.08% | −0.01 |
| VLO Valero Energy Corp. | Reduce -3.6% | 0.08% | −0.01 |
| QCOM Qualcomm Inc. | Reduce -0.9% | 0.15% | −0.01 |
| VT Vanguard Tot World STK ETF | Reduce -10.5% | 0.08% | −0.01 |
| BDX Becton Dickinson and Co. | Reduce -24.2% | 0.01% | −0.01 |
| PM Philip Morris International | Reduce -32.8% | 0.02% | −0.01 |
| SUSC iShares ESG Aware Usd Corpor | Reduce -1.7% | 0.07% | −0.01 |
| ABBV Abbvie Inc. | Reduce -0.4% | 0.03% | −0.01 |
| PPL PPL Corp. | Reduce -6.8% | 0.02% | −0.00 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Sold out | 0.00% | −0.00 |
| XYLD Global X S&P 500 Cove Call E | Reduce -5.6% | 0.02% | −0.00 |
| IP International Paper Co. | Sold out | 0.00% | −0.00 |
| HSY The Hershey Co. | Reduce -57.0% | 0.00% | −0.00 |
| VOOG Vanguard S&P 500 Growth ETF | Sold out | 0.00% | −0.00 |
| EFV iShares MSCI Eafe Value ETF | Sold out | 0.00% | −0.00 |
| SO The Southern Co. | Reduce -2.8% | 0.02% | −0.00 |
| SHY iShares 1-3 Year Treasury Bo | Sold out | 0.00% | −0.00 |
| EFG iShares MSCI Eafe Growth ETF | Sold out | 0.00% | −0.00 |
| ZIM Zim Integrated Shipping Serv | Sold out | 0.00% | −0.00 |
| AA Alcoa Corp. | Reduce -94.9% | 0.00% | −0.00 |
| EFA iShares MSCI Eafe ETF | Sold out | 0.00% | −0.00 |
Portfolio Buys Q1 2025 → Q2 2025
| VEA Vanguard Ftse Developed ETF | Add +8.9% | 10.72% | +1.24 |
| VOO Vanguard S&P 500 ETF | Add +8.7% | 10.51% | +1.07 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +54.8% | 2.31% | +0.86 |
| VNQ Vanguard Real Estate ETF | Add +1194.0% | 0.56% | +0.52 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.9% | 8.15% | +0.27 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.1% | 9.30% | +0.21 |
| NVDA Nvidia Corp. | Add +2.8% | 0.70% | +0.20 |
| MSFT Microsoft Corp. | Add +4.0% | 0.86% | +0.19 |
| AVGO Broadcom Inc. | Add +0.1% | 0.32% | +0.11 |
| LLY Eli Lilly & Co. | Add +2021.2% | 0.08% | +0.08 |
| ORCL Oracle Corp. | Add +0.3% | 0.25% | +0.08 |
| VXUS Vanguard Total Intl Stock | Add +11.4% | 0.56% | +0.07 |
| SPEM State Street SP PTF Em ETF | Add +9.2% | 0.71% | +0.06 |
| IJH iShares Core S&P Midcap ETF | Add +4.5% | 1.70% | +0.05 |
| MU Micron Technology Inc. | Add +0.9% | 0.18% | +0.05 |
| AMZN Amazon.com Inc. | Add +1.3% | 0.52% | +0.04 |
| JPM JPMorgan Chase & Co. | Add +1.6% | 0.35% | +0.04 |
| EMR Emerson Electric Co. | Add +0.9% | 0.21% | +0.02 |
| XLC SS Comm Select Sector SPDR | Add +8.0% | 0.20% | +0.02 |
| ESGV Vanguard ESG US Stock ETF | Add +2.9% | 0.36% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +0.2% | 0.34% | +0.02 |
| BAC Bank of America Corp. | Add +2.0% | 0.24% | +0.02 |
| XLY SS Consumer Disc Select Sect | Add +3.6% | 0.29% | +0.02 |
| EFAX State Street SPDR MSCI Eafe | Add +9.4% | 0.14% | +0.02 |
| SCHW Schwab (charles) Corp. | Add +0.2% | 0.18% | +0.01 |
| TSLA Tesla Inc. | Add +0.6% | 0.11% | +0.01 |
| XLI SS Industrial Select Sector | Add +0.4% | 0.27% | +0.01 |
| CTVA Corteva Inc. | Add +3.7% | 0.09% | +0.01 |
| IVZ Invesco Ltd. | New | 0.01% | +0.01 |
| BMY Bristol-Myers Squibb Co. | New | 0.01% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +16.3% | 0.07% | +0.01 |
| CARR Carrier Global Corp. | Add +2.8% | 0.10% | +0.01 |
| MTN Vail Resorts Inc. | New | 0.01% | +0.01 |
| CSCO Cisco Systems Inc. | Add +0.4% | 0.18% | +0.01 |
| PYPL PayPal Holdings Inc. | Add +3.3% | 0.10% | +0.01 |
| WMT Walmart Inc. | Add +2.0% | 0.16% | +0.01 |
| AXP American Express Co. | New | 0.01% | +0.01 |
| HD Home Depot Inc. | Add +33.3% | 0.03% | +0.01 |
| CWB SS SPDR BB Conv Sec ETF | New | 0.01% | +0.01 |
| HCA HCA Healthcare Inc. | Add +1.1% | 0.11% | +0.00 |
| COWZ Pacer US Cash Cows 100 ETF | New | 0.00% | +0.00 |
| BA The Boeing Co. | New | 0.00% | +0.00 |
| CMA Comerica Inc. | Add +64.1% | 0.01% | +0.00 |
| COST Costco Wholesale Corp. | Add +23.2% | 0.02% | +0.00 |
| EEMX State Street SPDR MSCI Emerg | Add +1.8% | 0.06% | +0.00 |
| DUK Duke Energy Corp. | New | 0.00% | +0.00 |
| RF Regions Financial Corp. | Add +19.6% | 0.01% | +0.00 |
| V Visa Inc. Class A | Add +26.6% | 0.01% | +0.00 |
| LYB Lyondellbasell Indu Class A | Add +56.3% | 0.01% | +0.00 |
| SNOW Snowflake Inc. | New | 0.00% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 294 | $726.2M | VOO, VEA, VTI, VCSH, SPY |
| Q1 2026 | 283 | $646.9M | VOO, VEA, VTI, VCSH, SPY |
| Q4 2025 | 292 | $715.5M | VOO, VEA, VGIT, VTI, VCSH |
| Q3 2025 | 444 | $697.2M | VOO, VEA, VGIT, VTI, VCSH |
| Q2 2025 | 262 | $656.1M | VEA, VOO, SPY, VGIT, VTI |
| Q1 2025 | 259 | $607.6M | VEA, VOO, VGIT, SPY, VTI |
| Q4 2024 | 255 | $602.8M | SPY, VOO, VEA, VTI, VGIT |
| Q3 2024 | 306 | $610.0M | SPY, VEA, VOO, VTI, VGIT |
| Q2 2024 | 278 | $566.7M | SPY, VEA, VOO, VTI, VGIT |
| Q1 2024 | 228 | $563.1M | SPY, VEA, VOO, VTI, VGIT |