Prospera Financial Services Inc
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed August 13, 2024), Prospera Financial Services Inc reported 1,091 stock positions worth $3.4 billion. Its top holding was Apple (AAPL) at 3.4% of the portfolio, followed by Nvidia (NVDA, 2.8%) and Microsoft (MSFT, 2.2%). Compared with Q4 2023, it opened 101 new positions, sold out of 59, added to 528 and reduced 423. The biggest buy was Nvidia (NVDA, shares +2%) and the biggest sale Apple (AAPL, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- Dallas, TX
- CIK
- 0001541625
- Portfolio Value
- $3.4B (Q1 2024)
- SEC Filing
- 0001085146-24-003768 ↗ filed Aug 13, 2024
Holdings Value
Holdings 1,091 stocks · $3.4B
| AAPL Apple Inc. | 3.36% | 656,826 | $112.7M | Reduce -3.3% |
| NVDA Nvidia Corp. | 2.83% | 105,116 | $95.0M | Add +2.4% |
| MSFT Microsoft Corp. | 2.18% | 173,643 | $73.1M | Add +2.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.96% | 147,931 | $65.7M | Add +4.3% |
| FTSM First Trust Enh Short Mat FD | 1.83% | 1,029,873 | $61.4M | Add +4.2% |
| FV First Trust DW Focus 5 Fund | 1.63% | 954,340 | $54.6M | Reduce -5.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.54% | 99,080 | $51.8M | Add +25.0% |
| XOM Exxon Mobil Corp. | 1.40% | 404,676 | $47.0M | Add +2.9% |
| IVV iShares Core S&P 500 ETF | 1.40% | 89,446 | $47.0M | Add +20.7% |
| RDVY First Trust Rising Dividend | 1.38% | 826,205 | $46.4M | Add +5.4% |
| FVD First Trust Value Line DVD | 1.21% | 962,820 | $40.7M | Add +3.4% |
| AMZN Amazon.com Inc. | 1.17% | 217,039 | $39.1M | Add +3.6% |
| PG The Procter & Gamble Co. | 1.03% | 213,445 | $34.6M | Add +1.0% |
| BX Blackstone Inc. | 0.92% | 236,108 | $31.0M | Reduce -0.1% |
| SSUS Day Hagan Smart Sector ETF filed as STRATEGY SHS | 0.92% | 805,068 | $31.0M | Reduce -0.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.90% | 185,891 | $30.3M | Reduce -7.1% |
| FTCS First Trust Capital Strength | 0.89% | 348,300 | $29.9M | Add +16.0% |
| JPM JPMorgan Chase & Co. | 0.81% | 136,157 | $27.3M | Add +0.1% |
| FIXD First Trust Smith Opportunis | 0.77% | 594,861 | $25.9M | Add +35.9% |
| JEPI JPMorgan Equity Premium Inco | 0.76% | 443,502 | $25.7M | Add +16.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.76% | 349,622 | $25.6M | Reduce -1.6% |
| AVGO Broadcom Inc. | 0.75% | 18,888 | $25.1M | Reduce -0.5% |
| PDP Invesco Dorsey Wright Moment | 0.69% | 234,900 | $23.2M | Reduce -5.7% |
| SDVY First Trust Smid Cap Rising | 0.69% | 661,311 | $23.0M | Add +24.0% |
| CVX Chevron Corp. | 0.62% | 132,652 | $20.9M | Add +4.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.62% | 59,973 | $20.7M | Reduce -8.5% |
| MOAT Vaneck Morningstar Wide Moat | 0.61% | 227,307 | $20.4M | Add +22.0% |
| FPE FT-Preferred Secur & Inc. ETF | 0.57% | 1,108,607 | $19.2M | Add +18.8% |
| SPLV Invesco S&P 500 Low Volatili | 0.56% | 287,488 | $18.9M | Reduce -5.3% |
| MRK Merck & Co. Inc. | 0.56% | 141,815 | $18.7M | Add +17.2% |
| GOOGL Alphabet Inc. Class A | 0.55% | 121,347 | $18.3M | Add +3.1% |
| WMT Walmart Inc. | 0.53% | 293,964 | $17.7M | Add +3.8% |
| TLT iShares 20+ Year Treasury BD | 0.50% | 177,812 | $16.8M | Add +0.2% |
| VOO Vanguard S&P 500 ETF | 0.50% | 34,912 | $16.8M | Reduce -15.2% |
| PEP Pepsico Inc. | 0.50% | 95,241 | $16.7M | Reduce -2.5% |
| GOOG Alphabet Inc. Class C | 0.50% | 109,281 | $16.6M | Reduce -19.1% |
| IYJ iShares U.S. Industrials ETF | 0.48% | 128,748 | $16.2M | Add +26.4% |
| GLD SPDR Gold Shares | 0.47% | 76,695 | $15.8M | Reduce -31.2% |
| IYW iShares Ustechnology ETF | 0.47% | 116,282 | $15.7M | Add +19.6% |
| LLY Eli Lilly & Co. | 0.46% | 19,887 | $15.5M | Add +59.0% |
| META Meta Platforms Inc. Class A | 0.46% | 31,614 | $15.4M | Reduce -7.2% |
| JNJ Johnson & Johnson | 0.44% | 94,297 | $14.9M | Add +4.6% |
| HD Home Depot Inc. | 0.44% | 38,563 | $14.8M | Add +2.2% |
| AGG iShares Core U.S. Aggregate | 0.42% | 145,281 | $14.2M | Add +2.8% |
| MCD McDonald's Corp. | 0.42% | 50,019 | $14.1M | Add +8.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.42% | 33,324 | $14.0M | Add +1.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.41% | 236,212 | $13.7M | Add +12.4% |
| FVC First Trust Dorsey Wright DY | 0.41% | 397,076 | $13.7M | Reduce -5.5% |
| COST Costco Wholesale Corp. | 0.40% | 18,196 | $13.3M | Add +2.7% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.38% | 395,490 | $12.9M | Add +13.3% |
| FDL First Trust Morn DVD Lead Inc. | 0.38% | 331,705 | $12.8M | Add +3.5% |
| CAT Caterpillar Inc. | 0.38% | 34,808 | $12.8M | Reduce -6.4% |
| AMD Advanced Micro Devices | 0.38% | 70,661 | $12.8M | Add +31.2% |
| ABBV Abbvie Inc. | 0.36% | 66,786 | $12.2M | Add +11.4% |
| V Visa Inc. Class A | 0.35% | 42,315 | $11.8M | Add +3.6% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.35% | 29,359 | $11.7M | Add +11.9% |
| CRM Salesforce Inc. | 0.35% | 38,714 | $11.7M | Add +30.5% |
| FJAN FT Vest U.S. Equity Buffer E | 0.34% | 275,229 | $11.6M | New |
| ABT Abbott Laboratories | 0.34% | 101,163 | $11.5M | Add +8.4% |
| CSCO Cisco Systems Inc. | 0.34% | 230,047 | $11.5M | Reduce -1.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.34% | 44,112 | $11.5M | Add +10.3% |
| RFDA Alps Dynamic US Dividend Adv | 0.33% | 220,398 | $11.2M | Reduce -0.4% |
| AMLP Alerian MLP ETF | 0.33% | 232,041 | $11.0M | Add +5.6% |
| CMCSA Comcast Corp. Class A | 0.33% | 252,171 | $10.9M | Add +0.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.32% | 287,376 | $10.9M | Add +1.6% |
| LOW Lowe's Cos Inc. | 0.32% | 42,727 | $10.9M | Add +12.0% |
| LMBS First Trust Low Duration Opp | 0.32% | 225,567 | $10.9M | Add +20.5% |
| RDVI FT Vest Rising Dividend Achi | 0.32% | 439,941 | $10.8M | Add +3.7% |
| IWF iShares Russell 1000 Growth | 0.32% | 31,498 | $10.6M | Add +4.5% |
| DJAN FT Vest U.S. Equity Deep Buf | 0.30% | 279,700 | $10.1M | New |
| DGRO iShares Core Dividend Growth | 0.29% | 166,668 | $9.7M | Reduce -1.5% |
| ACN Accenture PLC Class A | 0.28% | 27,524 | $9.5M | Add +18.9% |
| IWD iShares Russell 1000 Value E | 0.28% | 52,987 | $9.5M | Add +1.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.28% | 49,226 | $9.4M | Add +115.2% |
| PNC PNC Financial Services Group | 0.28% | 57,499 | $9.3M | Reduce -0.8% |
| PLD Prologis Inc. | 0.28% | 71,317 | $9.3M | Add +0.8% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.27% | 169,255 | $9.2M | Add +16.9% |
| SMH Vaneck Semiconductor ETF | 0.27% | 40,126 | $9.0M | Reduce -3.9% |
| UNH Unitedhealth Group Inc. | 0.27% | 18,201 | $9.0M | Reduce -31.5% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.27% | 320,279 | $9.0M | Reduce -58.8% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.27% | 69,658 | $8.9M | Reduce -10.5% |
| IYC iShares US Consumer Discreti | 0.27% | 108,526 | $8.9M | New |
| UPS United Parcel Service Class B | 0.26% | 58,411 | $8.7M | Add +7.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.26% | 34,610 | $8.7M | Add +8.5% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.25% | 29,137 | $8.4M | Add +8.3% |
| HON Honeywell International Inc. | 0.25% | 40,313 | $8.3M | Add +5.9% |
| AFDM FRST TRST Act Fact Em ETF-US | 0.25% | 128,084 | $8.2M | Add +0.9% |
| IJT iShares S&P Small-Cap 600 GR | 0.24% | 62,264 | $8.1M | Reduce -2.4% |
| IWM iShares Russell 2000 ETF | 0.24% | 38,527 | $8.1M | Add +0.9% |
| EPD Enterprise Products Partners | 0.24% | 274,290 | $8.0M | Add +7.9% |
| TSM Taiwan Semiconductor-SP ADR | 0.24% | 58,104 | $7.9M | Add +10.4% |
| BUFQ FT VST Lad NSDQ Buf ETF-Usdi | 0.23% | 271,141 | $7.7M | Reduce -8.1% |
| SHEL Shell PLC-ADR | 0.23% | 113,816 | $7.6M | Add +3.7% |
| IJR iShares Core S&P Small-Cap E | 0.23% | 68,830 | $7.6M | Reduce -24.4% |
| LHX L3HARRIS Technologies Inc. | 0.22% | 35,312 | $7.5M | Add +4.8% |
| AMGN Amgen Inc. | 0.22% | 26,337 | $7.5M | Reduce -1.7% |
| INTC Intel Corp. | 0.22% | 169,213 | $7.5M | Add +192.1% |
| ADBE Adobe Inc. | 0.22% | 14,710 | $7.4M | Add +11.3% |
| ADI Analog Devices Inc. | 0.22% | 37,288 | $7.4M | Add +2.7% |
| KNG FT Vest S&P 500 DVD Arst TRG | 0.22% | 136,243 | $7.3M | Add +26.9% |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -3.3% | 3.36% | −0.97 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -58.8% | 0.27% | −0.42 |
| IYE iShares U.S. Energy ETF | Reduce -84.0% | 0.05% | −0.26 |
| BILS SS Spdrb B 3-12M T-Bill ETF | Reduce -74.8% | 0.07% | −0.25 |
| GLD SPDR Gold Shares | Reduce -31.2% | 0.47% | −0.24 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Sold out | 0.00% | −0.21 |
| UNH Unitedhealth Group Inc. | Reduce -31.5% | 0.27% | −0.19 |
| BA The Boeing Co. | Reduce -41.9% | 0.11% | −0.18 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -69.5% | 0.06% | −0.15 |
| GOOG Alphabet Inc. Class C | Reduce -19.1% | 0.50% | −0.14 |
| XBI SS SPDR S&P Biotech ETF | Reduce -73.4% | 0.04% | −0.12 |
| IAU iShares Gold Trust | Reduce -73.1% | 0.04% | −0.12 |
| SLV iShares Silver Trust | Reduce -55.6% | 0.08% | −0.11 |
| TEAM Atlassian Corp. Class A | Sold out | 0.00% | −0.10 |
| XLE SS Energy Select Sector | Reduce -41.8% | 0.15% | −0.10 |
| BX Blackstone Inc. | Reduce -0.1% | 0.92% | −0.10 |
| FPX First Trust US Equity Opport | Reduce -84.6% | 0.02% | −0.10 |
| IJR iShares Core S&P Small-Cap E | Reduce -24.4% | 0.23% | −0.10 |
| NVT Nvent Electric PLC | Reduce -94.1% | 0.01% | −0.10 |
| SPHQ Invesco S&P 500 Quality ETF | Reduce -54.0% | 0.08% | −0.10 |
| VOO Vanguard S&P 500 ETF | Reduce -15.2% | 0.50% | −0.10 |
| EWJV iShares MSCI Japan Value ETF | Sold out | 0.00% | −0.09 |
| PTNQ Pacer Trendpilot 100 ETF | Reduce -65.5% | 0.05% | −0.09 |
| EXE Expand Energy Corp. | Reduce -44.0% | 0.13% | −0.09 |
| FV First Trust DW Focus 5 Fund | Reduce -5.1% | 1.63% | −0.09 |
| XLY SS Consumer Disc Select Sect | Reduce -69.5% | 0.04% | −0.09 |
| HYLS FT Tactical High Yield ETF | Reduce -26.8% | 0.17% | −0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -7.1% | 0.90% | −0.09 |
| BDX Becton Dickinson and Co. | Reduce -75.3% | 0.03% | −0.09 |
| TSLA Tesla Inc. | Reduce -5.7% | 0.13% | −0.09 |
| FTHI Fthi/First Trust Exchange-TR | Reduce -75.0% | 0.03% | −0.08 |
| USB US Bancorp | Reduce -37.4% | 0.11% | −0.08 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Reduce -57.7% | 0.05% | −0.08 |
| CCI Crown Castle Inc. | Reduce -71.9% | 0.02% | −0.07 |
| T AT&T Inc. | Reduce -37.8% | 0.10% | −0.07 |
| MDT Medtronic PLC | Reduce -24.7% | 0.17% | −0.07 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.07 |
| RSP Invesco S&P 500 Equal Weight | Reduce -27.1% | 0.16% | −0.07 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -24.4% | 0.14% | −0.07 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -5.3% | 0.56% | −0.07 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -24.6% | 0.16% | −0.06 |
| PANW Palo Alto Networks Inc. | Reduce -25.2% | 0.11% | −0.06 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -8.5% | 0.62% | −0.06 |
| SHYG iShares 0-5 YR HY Corp. Bond | Sold out | 0.00% | −0.06 |
| DES Wisdomtree US Smallcap Divid | Reduce -87.2% | 0.01% | −0.05 |
| PEP Pepsico Inc. | Reduce -2.5% | 0.50% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -1.9% | 0.34% | −0.05 |
| XLK SS Technology Select Sector | Reduce -36.1% | 0.08% | −0.05 |
| FVC First Trust Dorsey Wright DY | Reduce -5.5% | 0.41% | −0.05 |
| SMIN iShares MSCI India Small-Cap | Reduce -65.8% | 0.02% | −0.05 |
Portfolio Buys Q4 2023 → Q1 2024
| NVDA Nvidia Corp. | Add +2.4% | 2.83% | +1.15 |
| FJAN FT Vest U.S. Equity Buffer E | New | 0.34% | +0.34 |
| DJAN FT Vest U.S. Equity Deep Buf | New | 0.30% | +0.30 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +25.0% | 1.54% | +0.30 |
| IYC iShares US Consumer Discreti | New | 0.27% | +0.27 |
| IVV iShares Core S&P 500 ETF | Add +20.7% | 1.40% | +0.23 |
| LLY Eli Lilly & Co. | Add +59.0% | 0.46% | +0.22 |
| IBM Intl Business Machines Corp. | Add +115.2% | 0.28% | +0.16 |
| IJK iShares S&P Mid-Cap 400 Grow | New | 0.15% | +0.15 |
| FDX FedEx Corp. | Add +158.1% | 0.22% | +0.14 |
| INTC Intel Corp. | Add +192.1% | 0.22% | +0.13 |
| FIXD First Trust Smith Opportunis | Add +35.9% | 0.77% | +0.13 |
| MRK Merck & Co. Inc. | Add +17.2% | 0.56% | +0.12 |
| AMD Advanced Micro Devices | Add +31.2% | 0.38% | +0.12 |
| AMZN Amazon.com Inc. | Add +3.6% | 1.17% | +0.11 |
| DASH DoorDash Inc. Class A | New | 0.11% | +0.11 |
| SDVY First Trust Smid Cap Rising | Add +24.0% | 0.69% | +0.11 |
| GPN Global Payments Inc. | New | 0.10% | +0.10 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +98.8% | 0.19% | +0.10 |
| XOM Exxon Mobil Corp. | Add +2.9% | 1.40% | +0.10 |
| UCON First Trust Smith Unconstrai | Add +721.4% | 0.11% | +0.10 |
| IYJ iShares U.S. Industrials ETF | Add +26.4% | 0.48% | +0.10 |
| JGRO JPMorgan Active Growth ETF | New | 0.10% | +0.10 |
| FTCS First Trust Capital Strength | Add +16.0% | 0.89% | +0.09 |
| C Citigroup Inc. | Add +74.3% | 0.18% | +0.09 |
| CRM Salesforce Inc. | Add +30.5% | 0.35% | +0.09 |
| MTUM iShares MSCI USA Momentum Fa | New | 0.09% | +0.09 |
| XOP SS SPDR S&P Og Exp & Prod | New | 0.09% | +0.09 |
| MOAT Vaneck Morningstar Wide Moat | Add +22.0% | 0.61% | +0.09 |
| SKYY First Trust Cloud Computing | Add +141.9% | 0.15% | +0.08 |
| ZS Zscaler Inc. | New | 0.08% | +0.08 |
| DUSA Davis Select US Equity ETF | New | 0.07% | +0.07 |
| IYW iShares Ustechnology ETF | Add +19.6% | 0.47% | +0.07 |
| IAI iShares U.S. Broker-Dealers | New | 0.07% | +0.07 |
| EQIX Equinix Inc. | Add +164.1% | 0.12% | +0.07 |
| IEZ iShares U.S. Oil Equipment & | Add +54.3% | 0.21% | +0.07 |
| JEPI JPMorgan Equity Premium Inco | Add +16.1% | 0.76% | +0.07 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +179.9% | 0.11% | +0.07 |
| ORLY O'reilly Automotive Inc. | Add +167.3% | 0.10% | +0.07 |
| XLRE SS Real Estate Select Sector | New | 0.06% | +0.06 |
| RSPT Invesco S&P 500 Equal Weight | New | 0.06% | +0.06 |
| SPGI S&P Global Inc. | Add +250.4% | 0.09% | +0.06 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +253.6% | 0.09% | +0.06 |
| DWAS Invesco Dorsey Wright Smallc | Add +80.7% | 0.14% | +0.06 |
| SPGP Invesco S&P 500 Garp ETF | Add +56.0% | 0.18% | +0.06 |
| MSFT Microsoft Corp. | Add +2.0% | 2.18% | +0.06 |
| CIBR First Trust Nasdaq Cybersecu | Add +58.7% | 0.18% | +0.06 |
| AVDV Avantis Intl S/C Value ETF | Add +127.3% | 0.11% | +0.06 |
| ABBV Abbvie Inc. | Add +11.4% | 0.36% | +0.05 |
| TSM Taiwan Semiconductor-SP ADR | Add +10.4% | 0.24% | +0.05 |
Notes & Other Activity Q4 2023 → Q1 2024
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Sold out | 329 | $397Kbefore exit |
| SQFTW Presidio Property TRST -CW27 | *W EXP 01/24/202 | Sold out | 11,025 | $662before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,464 | $6.9B | AAPL, NVDA, MSFT, AMZN, CAT |
| Q1 2026 | 1,413 | $6.2B | AAPL, NVDA, MSFT, AMZN, GOOGL |
| Q4 2025 | 1,355 | $6.1B | AAPL, NVDA, MSFT, AMZN, QQQ |
| Q3 2025 | 1,349 | $5.9B | AAPL, NVDA, MSFT, AMZN, QQQ |
| Q2 2025 | 1,311 | $5.4B | AAPL, NVDA, MSFT, AMZN, BRK.B |
| Q1 2025 | 1,165 | $4.4B | AAPL, NVDA, MSFT, AMZN, QQQ |
| Q4 2024 | 1,131 | $4.3B | AAPL, NVDA, MSFT, AMZN, QQQ |
| Q3 2024 | 1,114 | $3.9B | AAPL, NVDA, MSFT, SPY, QQQ |
| Q2 2024 | 1,134 | $3.6B | AAPL, NVDA, MSFT, QQQ, AMZN |
| Q1 2024 | 1,091 | $3.4B | AAPL, NVDA, MSFT, QQQ, FTSM |