SimpliFi, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 25, 2024), SimpliFi, Inc. reported 41 stock positions worth $216.5 million. Its top holding was Wisdomtree Yield Enhanced US (AGGY) at 16.7% of the portfolio, followed by Ishr Ibx Usd Invgd CB ETF-Ui (LQD, 16.7%) and STSR SPD MSC Eaf Stgfs-US (QEFA, 9.1%). Compared with Q1 2024, it opened 3 new positions, added to 23 and reduced 13. The biggest buy was a new position in SS SPDR N Ice HY Muni ETF (HYMB) and the biggest sale Wisdomtree Yield Enhanced US (AGGY, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001716983
- Portfolio Value
- $216.5M (Q2 2024)
- SEC Filing
- 0001085146-24-003235 ↗ filed Jul 25, 2024
Holdings Value
Holdings 41 stocks · $216.5M
| AGGY Wisdomtree Yield Enhanced US | 16.69% | 841,265 | $36.1M | Reduce -4.7% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 16.66% | 336,830 | $36.1M | Reduce -3.3% |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | 9.11% | 263,829 | $19.7M | Add +0.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 7.61% | 30,286 | $16.5M | Reduce -0.3% |
| IWM iShares Russell 2000 ETF | 7.10% | 75,740 | $15.4M | Add +1.4% |
| BKLN Invesco Senior Loan ETF | 5.90% | 607,468 | $12.8M | Reduce -5.8% |
| VIG Vanguard Dividend Apprec ETF | 5.34% | 63,327 | $11.6M | Reduce -1.6% |
| BUFR FT Vest Lad Buffervetf-Usd I | 5.15% | 385,626 | $11.2M | Reduce -0.9% |
| DSTL Distillate US Fundamental St | 5.02% | 211,658 | $10.9M | Reduce -0.8% |
| RSP Invesco S&P 500 Equal Weight | 4.39% | 57,909 | $9.5M | Add +2.0% |
| HIPS Graniteshares Hips US High I | 3.03% | 511,577 | $6.6M | Add +2.5% |
| DGRE Wisdomtree Emerging Markets | 2.44% | 200,220 | $5.3M | Add +1.3% |
| MOAT Vaneck Morningstar Wide Moat | 1.10% | 27,552 | $2.4M | Add +0.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.99% | 39,150 | $2.1M | Add +0.9% |
| IEF iShares 7-10 Year Treasury B | 0.78% | 18,058 | $1.7M | Add +13.4% |
| PWZ Invesco California Amt-Free | 0.69% | 60,187 | $1.5M | Add +2.1% |
| CMF iShares California Muni Bond | 0.65% | 24,628 | $1.4M | Add +1.6% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.61% | 52,016 | $1.3M | New |
| VTI VG Morningstar TS MKT ETF-US | 0.54% | 4,379 | $1.2M | Add +12.6% |
| AOR iShares Core 60/40 Balanced | 0.54% | 20,566 | $1.2M | Reduce -2.1% |
| VZ Verizon Communications Inc. | 0.53% | 27,910 | $1.2M | Add +2.0% |
| INMU iShares Intermediate Muni Inc. | 0.49% | 45,041 | $1.1M | New |
| VTIP Vanguard Short-Term Tips | 0.44% | 19,677 | $955K | Reduce -4.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.40% | 2,150 | $875K | No change |
| FLRN SS SPDR BB Ig Float RT ETF | 0.38% | 26,869 | $829K | Reduce -19.9% |
| PVI Invesco Floating Rate Munici | 0.33% | 28,733 | $712K | New |
| XMPT Vaneck Cef Muni Income ETF | 0.32% | 31,232 | $687K | Add +2.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.31% | 1,417 | $679K | Add +9.9% |
| EFA iShares MSCI Eafe ETF | 0.31% | 8,462 | $663K | Add +7.8% |
| AOA iShares Core 80/20 Aggressiv | 0.28% | 7,974 | $596K | Reduce -11.6% |
| PWV Invesco Large Cap Value ETF | 0.23% | 8,900 | $490K | Add +1.4% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.20% | 10,869 | $437K | Add +1.2% |
| JEPI JPMorgan Equity Premium Inco | 0.19% | 7,296 | $414K | Reduce -4.5% |
| VXUS Vanguard Total Intl Stock | 0.19% | 6,799 | $410K | Add +22.9% |
| AOM iShares Core 40/60 Moderate | 0.18% | 8,999 | $387K | Reduce -22.8% |
| PID Invesco International Divide | 0.18% | 21,427 | $384K | Add +1.3% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.16% | 13,094 | $348K | Add +10.2% |
| LONZ PIMCO Senior Loan Active ETF | 0.15% | 6,231 | $319K | Add +9.5% |
| NOC Northrop Grumman Corp. | 0.15% | 729 | $318K | No change |
| ARKK ARK Innovation ETF | 0.14% | 6,746 | $296K | Add +16.2% |
| SRE Sempra | 0.11% | 3,225 | $245K | Add +0.9% |
Portfolio Sells Q1 2024 → Q2 2024
| AGGY Wisdomtree Yield Enhanced US | Reduce -4.7% | 16.69% | −0.83 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -3.3% | 16.66% | −0.69 |
| BKLN Invesco Senior Loan ETF | Reduce -5.8% | 5.90% | −0.33 |
| DSTL Distillate US Fundamental St | Reduce -0.8% | 5.02% | −0.24 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -19.9% | 0.38% | −0.09 |
| AOM iShares Core 40/60 Moderate | Reduce -22.8% | 0.18% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.6% | 5.34% | −0.04 |
| AOA iShares Core 80/20 Aggressiv | Reduce -11.6% | 0.28% | −0.03 |
| JEPI JPMorgan Equity Premium Inco | Reduce -4.5% | 0.19% | −0.01 |
| VTIP Vanguard Short-Term Tips | Reduce -4.5% | 0.44% | −0.01 |
| AOR iShares Core 60/40 Balanced | Reduce -2.1% | 0.54% | 0.00 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -0.9% | 5.15% | +0.17 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.3% | 7.61% | +0.34 |
Portfolio Buys Q1 2024 → Q2 2024
| HYMB SS SPDR N Ice HY Muni ETF | New | 0.61% | +0.61 |
| INMU iShares Intermediate Muni Inc. | New | 0.49% | +0.49 |
| PVI Invesco Floating Rate Munici | New | 0.33% | +0.33 |
| DGRE Wisdomtree Emerging Markets | Add +1.3% | 2.44% | +0.12 |
| HIPS Graniteshares Hips US High I | Add +2.5% | 3.03% | +0.09 |
| IEF iShares 7-10 Year Treasury B | Add +13.4% | 0.78% | +0.09 |
| VTI VG Morningstar TS MKT ETF-US | Add +12.6% | 0.54% | +0.08 |
| QQQ Invesco QQQ Trust Series 1 | Add +9.9% | 0.31% | +0.05 |
| VXUS Vanguard Total Intl Stock | Add +22.9% | 0.19% | +0.04 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +10.2% | 0.16% | +0.02 |
| EFA iShares MSCI Eafe ETF | Add +7.8% | 0.31% | +0.02 |
| PWZ Invesco California Amt-Free | Add +2.1% | 0.69% | +0.02 |
| XMPT Vaneck Cef Muni Income ETF | Add +2.3% | 0.32% | +0.02 |
| LONZ PIMCO Senior Loan Active ETF | Add +9.5% | 0.15% | +0.01 |
| CMF iShares California Muni Bond | Add +1.6% | 0.65% | +0.01 |
| SRE Sempra | Add +0.9% | 0.11% | +0.01 |
| VZ Verizon Communications Inc. | Add +2.0% | 0.53% | +0.01 |
| ARKK ARK Innovation ETF | Add +16.2% | 0.14% | +0.00 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +1.2% | 0.20% | +0.00 |
| PWV Invesco Large Cap Value ETF | Add +1.4% | 0.23% | −0.00 |
| PID Invesco International Divide | Add +1.3% | 0.18% | −0.00 |
| RSP Invesco S&P 500 Equal Weight | Add +2.0% | 4.39% | −0.00 |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | Add +0.6% | 9.11% | −0.02 |
| MOAT Vaneck Morningstar Wide Moat | Add +0.1% | 1.10% | −0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Add +0.9% | 0.99% | −0.05 |
| IWM iShares Russell 2000 ETF | Add +1.4% | 7.10% | −0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 45 | $253.0M | BND, RSP, VIG, QEFA, IEF |
| Q1 2026 | 43 | $238.2M | BND, RSP, QEFA, VIG, IEF |
| Q4 2025 | 43 | $236.4M | BND, RSP, VIG, IEF, QEFA |
| Q3 2025 | 44 | $233.7M | LQDI, SPY, QEFA, IEF, BOND |
| Q2 2025 | 41 | $226.9M | LQDI, SPY, QEFA, BOND, AGGY |
| Q1 2025 | 41 | $217.9M | LQDI, SPY, QEFA, AGGY, BOND |
| Q4 2024 | 41 | $218.7M | AGGY, LQD, QEFA, IWM, SPY |
| Q3 2024 | 41 | $225.5M | LQD, AGGY, QEFA, IWM, SPY |
| Q2 2024 | 41 | $216.5M | AGGY, LQD, QEFA, SPY, IWM |
| Q1 2024 | 38 | $218.6M | AGGY, LQD, QEFA, SPY, IWM |