SimpliFi, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 24, 2025), SimpliFi, Inc. reported 41 stock positions worth $218.7 million. Its top holding was Wisdomtree Yield Enhanced US (AGGY) at 16.9% of the portfolio, followed by Ishr Ibx Usd Invgd CB ETF-Ui (LQD, 16.8%) and STSR SPD MSC Eaf Stgfs-US (QEFA, 8.7%). Compared with Q3 2024, it opened 2 new positions, sold out of 2, added to 17 and reduced 17. The biggest buy was a new position in SS SPDR P St C Corp. ETF (SPSB) and the biggest sale Invesco Senior Loan ETF (BKLN, shares −97%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001716983
- Portfolio Value
- $218.7M (Q4 2024)
- SEC Filing
- 0001085146-25-000459 ↗ filed Jan 24, 2025
Holdings Value
Holdings 41 stocks · $218.7M
| AGGY Wisdomtree Yield Enhanced US | 16.90% | 860,814 | $36.9M | Add +1.3% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 16.77% | 343,149 | $36.7M | Add +1.8% |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | 8.73% | 263,305 | $19.1M | Add +1.4% |
| IWM iShares Russell 2000 ETF | 7.36% | 72,877 | $16.1M | Reduce -0.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 7.30% | 27,242 | $16.0M | Reduce -0.4% |
| SPSB SS SPDR P St C Corp. ETF | 5.44% | 398,300 | $11.9M | New |
| VIG Vanguard Dividend Apprec ETF | 5.34% | 59,593 | $11.7M | Reduce -0.8% |
| BUFR FT Vest Lad Buffervetf-Usd I | 5.30% | 380,139 | $11.6M | Reduce -1.1% |
| DSTL Distillate US Fundamental St | 5.08% | 202,424 | $11.1M | Reduce -1.0% |
| RSP Invesco S&P 500 Equal Weight | 4.62% | 57,637 | $10.1M | Reduce -0.4% |
| HIPS Graniteshares Hips US High I | 3.44% | 584,658 | $7.5M | Add +11.6% |
| DGRE Wisdomtree Emerging Markets | 2.25% | 196,528 | $4.9M | Add +0.3% |
| MOAT Vaneck Morningstar Wide Moat | 1.15% | 27,158 | $2.5M | Add +0.6% |
| VFLO Victoryshares Free Cash Flow | 1.10% | 70,610 | $2.4M | Add +1.8% |
| IEF iShares 7-10 Year Treasury B | 0.84% | 19,771 | $1.8M | Reduce -0.5% |
| PWZ Invesco California Amt-Free | 0.65% | 57,749 | $1.4M | Reduce -4.9% |
| CMF iShares California Muni Bond | 0.63% | 24,200 | $1.4M | Reduce -2.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.59% | 4,427 | $1.3M | Add +3.9% |
| VZ Verizon Communications Inc. | 0.52% | 28,468 | $1.1M | Add +1.0% |
| AOR iShares Core 60/40 Balanced | 0.51% | 19,278 | $1.1M | Reduce -3.8% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.50% | 42,382 | $1.1M | Reduce -18.5% |
| INMU iShares Intermediate Muni Inc. | 0.49% | 45,041 | $1.1M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.45% | 2,150 | $975K | No change |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.42% | 17,819 | $921K | New |
| VTIP Vanguard Short-Term Tips | 0.38% | 16,945 | $820K | Add +1.3% |
| PVI Invesco Floating Rate Munici | 0.32% | 28,733 | $710K | No change |
| XMPT Vaneck Cef Muni Income ETF | 0.30% | 30,453 | $655K | Reduce -3.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.27% | 1,139 | $583K | Add +2.0% |
| AOA iShares Core 80/20 Aggressiv | 0.25% | 7,225 | $554K | Add +2.1% |
| EFA iShares MSCI Eafe ETF | 0.24% | 6,841 | $517K | Add +0.2% |
| PWV Invesco Large Cap Value ETF | 0.23% | 8,878 | $505K | Reduce -0.3% |
| VXUS Vanguard Total Intl Stock | 0.20% | 7,482 | $441K | Add +7.4% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.19% | 9,620 | $416K | Reduce -12.4% |
| BKLN Invesco Senior Loan ETF | 0.19% | 19,471 | $410K | Reduce -96.9% |
| JEPI JPMorgan Equity Premium Inco | 0.18% | 7,032 | $405K | Reduce -5.3% |
| PID Invesco International Divide | 0.18% | 21,765 | $399K | Add +0.5% |
| AOM iShares Core 40/60 Moderate | 0.17% | 8,337 | $362K | Reduce -8.1% |
| NOC Northrop Grumman Corp. | 0.15% | 699 | $328K | No change |
| ARKK ARK Innovation ETF | 0.14% | 5,501 | $312K | No change |
| SRE Sempra | 0.13% | 3,275 | $287K | Add +0.7% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.12% | 10,126 | $270K | Add +0.6% |
Portfolio Sells Q3 2024 → Q4 2024
| BKLN Invesco Senior Loan ETF | Reduce -96.9% | 0.19% | −5.62 |
| FLRN SS SPDR BB Ig Float RT ETF | Sold out | 0.00% | −0.37 |
| LONZ PIMCO Senior Loan Active ETF | Sold out | 0.00% | −0.12 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -18.5% | 0.50% | −0.11 |
| DSTL Distillate US Fundamental St | Reduce -1.0% | 5.08% | −0.06 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Reduce -12.4% | 0.19% | −0.03 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.5% | 0.84% | −0.03 |
| XMPT Vaneck Cef Muni Income ETF | Reduce -3.9% | 0.30% | −0.03 |
| PWZ Invesco California Amt-Free | Reduce -4.9% | 0.65% | −0.02 |
| AOR iShares Core 60/40 Balanced | Reduce -3.8% | 0.51% | −0.02 |
| AOM iShares Core 40/60 Moderate | Reduce -8.1% | 0.17% | −0.02 |
| JEPI JPMorgan Equity Premium Inco | Reduce -5.3% | 0.18% | −0.01 |
| CMF iShares California Muni Bond | Reduce -2.4% | 0.63% | −0.01 |
| PWV Invesco Large Cap Value ETF | Reduce -0.3% | 0.23% | +0.00 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.4% | 4.62% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.8% | 5.34% | +0.06 |
| IWM iShares Russell 2000 ETF | Reduce -0.5% | 7.36% | +0.19 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -1.1% | 5.30% | +0.20 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.4% | 7.30% | +0.34 |
Portfolio Buys Q3 2024 → Q4 2024
| SPSB SS SPDR P St C Corp. ETF | New | 5.44% | +5.44 |
| IGSB iShares 1-5Y Inv Grade Corp. | New | 0.42% | +0.42 |
| HIPS Graniteshares Hips US High I | Add +11.6% | 3.44% | +0.42 |
| VFLO Victoryshares Free Cash Flow | Add +1.8% | 1.10% | +0.08 |
| VTI VG Morningstar TS MKT ETF-US | Add +3.9% | 0.59% | +0.05 |
| AGGY Wisdomtree Yield Enhanced US | Add +1.3% | 16.90% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.0% | 0.27% | +0.02 |
| SRE Sempra | Add +0.7% | 0.13% | +0.01 |
| VTIP Vanguard Short-Term Tips | Add +1.3% | 0.38% | +0.01 |
| AOA iShares Core 80/20 Aggressiv | Add +2.1% | 0.25% | +0.01 |
| VXUS Vanguard Total Intl Stock | Add +7.4% | 0.20% | +0.00 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +0.6% | 0.12% | −0.01 |
| PID Invesco International Divide | Add +0.5% | 0.18% | −0.01 |
| MOAT Vaneck Morningstar Wide Moat | Add +0.6% | 1.15% | −0.01 |
| EFA iShares MSCI Eafe ETF | Add +0.2% | 0.24% | −0.02 |
| VZ Verizon Communications Inc. | Add +1.0% | 0.52% | −0.04 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +1.8% | 16.77% | −0.13 |
| DGRE Wisdomtree Emerging Markets | Add +0.3% | 2.25% | −0.16 |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | Add +1.4% | 8.73% | −0.54 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 45 | $253.0M | BND, RSP, VIG, QEFA, IEF |
| Q1 2026 | 43 | $238.2M | BND, RSP, QEFA, VIG, IEF |
| Q4 2025 | 43 | $236.4M | BND, RSP, VIG, IEF, QEFA |
| Q3 2025 | 44 | $233.7M | LQDI, SPY, QEFA, IEF, BOND |
| Q2 2025 | 41 | $226.9M | LQDI, SPY, QEFA, BOND, AGGY |
| Q1 2025 | 41 | $217.9M | LQDI, SPY, QEFA, AGGY, BOND |
| Q4 2024 | 41 | $218.7M | AGGY, LQD, QEFA, IWM, SPY |
| Q3 2024 | 41 | $225.5M | LQD, AGGY, QEFA, IWM, SPY |
| Q2 2024 | 41 | $216.5M | AGGY, LQD, QEFA, SPY, IWM |
| Q1 2024 | 38 | $218.6M | AGGY, LQD, QEFA, SPY, IWM |