SimpliFi, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 23, 2026), SimpliFi, Inc. reported 43 stock positions worth $236.4 million. Its top holding was Vanguard Total Bond Market (BND) at 21.3% of the portfolio, followed by Invesco S&P 500 Equal Weight (RSP, 13.9%) and Vanguard Dividend Apprec ETF (VIG, 9.7%). Compared with Q3 2025, it opened 3 new positions, sold out of 4, added to 21 and reduced 17. The biggest buy was a new position in Vanguard Total Bond Market (BND) and the biggest sale iShares Inflation Hedged Cor (LQDI, shares −97%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001716983
- Portfolio Value
- $236.4M (Q4 2025)
- SEC Filing
- 0001716983-26-000001 ↗ filed Jan 23, 2026
Holdings Value
Holdings 43 stocks · $236.4M
| BND Vanguard Total Bond Market | 21.30% | 679,847 | $50.4M | New |
| RSP Invesco S&P 500 Equal Weight | 13.90% | 171,537 | $32.9M | Add +202.5% |
| VIG Vanguard Dividend Apprec ETF | 9.75% | 104,848 | $23.0M | Add +77.3% |
| IEF iShares 7-10 Year Treasury B | 9.43% | 231,873 | $22.3M | Add +5.1% |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | 9.34% | 243,597 | $22.1M | Reduce -2.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 6.04% | 20,955 | $14.3M | Reduce -46.3% |
| DGRE Wisdomtree Emerging Markets | 4.48% | 338,309 | $10.6M | Add +68.9% |
| VGIT Vanguard Intermediate-Term T | 4.41% | 173,791 | $10.4M | New |
| BOND PIMCO Active Bond Exchange-T | 4.15% | 105,312 | $9.8M | Reduce -50.6% |
| VTIP Vanguard Short-Term Tips | 3.89% | 186,039 | $9.2M | Add +468.2% |
| IWM iShares Russell 2000 ETF | 3.28% | 31,476 | $7.7M | Reduce -56.3% |
| QUAL iShares MSCI USA Quality Fac | 1.49% | 17,764 | $3.5M | New |
| PWZ Invesco California Amt-Free | 0.85% | 82,932 | $2.0M | Add +20.2% |
| CMF iShares California Muni Bond | 0.77% | 31,693 | $1.8M | Add +21.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.71% | 4,977 | $1.7M | Reduce -4.3% |
| AOR iShares Core 60/40 Balanced | 0.52% | 18,847 | $1.2M | Reduce -0.2% |
| VZ Verizon Communications Inc. | 0.51% | 29,501 | $1.2M | Add +0.6% |
| LQDI iShares Inflation Hedged Cor | 0.47% | 41,986 | $1.1M | Reduce -97.2% |
| INMU iShares Intermediate Muni Inc. | 0.45% | 44,259 | $1.1M | Reduce -2.6% |
| XMPT Vaneck Cef Muni Income ETF | 0.35% | 37,475 | $820K | Add +16.0% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.32% | 29,892 | $746K | Reduce -14.2% |
| PWV Invesco Large Cap Value ETF | 0.27% | 9,506 | $632K | Add +8.5% |
| AOA iShares Core 80/20 Aggressiv | 0.26% | 6,812 | $610K | Add +4.6% |
| VXUS Vanguard Total Intl Stock | 0.23% | 7,169 | $541K | Reduce -20.6% |
| DSTL Distillate US Fundamental St | 0.22% | 8,876 | $523K | Reduce -2.0% |
| PID Invesco International Divide | 0.21% | 22,539 | $496K | Add +0.5% |
| JEPI JPMorgan Equity Premium Inco | 0.18% | 7,635 | $437K | Add +1.9% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.18% | 10,063 | $435K | Add +1.3% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.18% | 12,341 | $423K | No change |
| QQQM Invesco Nasdaq 100 ETF | 0.18% | 1,661 | $420K | Reduce -18.7% |
| TLT iShares 20+ Year Treasury BD | 0.18% | 4,785 | $417K | Add +32.5% |
| AOM iShares Core 40/60 Moderate | 0.17% | 8,299 | $396K | Reduce -0.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.16% | 3,533 | $389K | Reduce -8.8% |
| SPSB SS SPDR P St C Corp. ETF | 0.15% | 11,737 | $354K | Reduce -97.1% |
| DFAC Dimensional US Core Equity 2 | 0.14% | 8,516 | $337K | No change |
| NOC Northrop Grumman Corp. | 0.13% | 559 | $319K | Add +0.4% |
| PVI Invesco Floating Rate Munici | 0.13% | 12,184 | $304K | Add +0.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 1,567 | $299K | Reduce -97.2% |
| SRE Sempra | 0.12% | 3,265 | $288K | Add +0.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.11% | 2,874 | $263K | Add +1.4% |
| SHY iShares 1-3 Year Treasury Bo | 0.09% | 2,668 | $221K | Add +0.6% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.09% | 4,121 | $218K | Add +0.6% |
| HIPS Graniteshares Hips US High I | 0.08% | 15,928 | $186K | Reduce -97.3% |
Portfolio Sells Q3 2025 → Q4 2025
| LQDI iShares Inflation Hedged Cor | Reduce -97.2% | 0.47% | −16.53 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -46.3% | 6.04% | −5.07 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -97.1% | 0.15% | −5.06 |
| BOND PIMCO Active Bond Exchange-T | Reduce -50.6% | 4.15% | −4.38 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -97.2% | 0.13% | −4.32 |
| IWM iShares Russell 2000 ETF | Reduce -56.3% | 3.28% | −4.18 |
| THRO iShares U.S. Thematic Rotati | Sold out | 0.00% | −3.31 |
| HIPS Graniteshares Hips US High I | Reduce -97.3% | 0.08% | −2.94 |
| EFA iShares MSCI Eafe ETF | Sold out | 0.00% | −0.30 |
| ARKK ARK Innovation ETF | Sold out | 0.00% | −0.19 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Sold out | 0.00% | −0.16 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -14.2% | 0.32% | −0.06 |
| VXUS Vanguard Total Intl Stock | Reduce -20.6% | 0.23% | −0.06 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -18.7% | 0.18% | −0.04 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -4.3% | 0.71% | −0.02 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -8.8% | 0.16% | −0.02 |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | Reduce -2.1% | 9.34% | −0.02 |
| INMU iShares Intermediate Muni Inc. | Reduce -2.6% | 0.45% | −0.02 |
| DSTL Distillate US Fundamental St | Reduce -2.0% | 0.22% | −0.00 |
| AOR iShares Core 60/40 Balanced | Reduce -0.2% | 0.52% | −0.00 |
| AOM iShares Core 40/60 Moderate | Reduce -0.2% | 0.17% | −0.00 |
Portfolio Buys Q3 2025 → Q4 2025
| BND Vanguard Total Bond Market | New | 21.30% | +21.30 |
| RSP Invesco S&P 500 Equal Weight | Add +202.5% | 13.90% | +9.30 |
| VGIT Vanguard Intermediate-Term T | New | 4.41% | +4.41 |
| VIG Vanguard Dividend Apprec ETF | Add +77.3% | 9.75% | +4.29 |
| VTIP Vanguard Short-Term Tips | Add +468.2% | 3.89% | +3.18 |
| DGRE Wisdomtree Emerging Markets | Add +68.9% | 4.48% | +2.02 |
| QUAL iShares MSCI USA Quality Fac | New | 1.49% | +1.49 |
| IEF iShares 7-10 Year Treasury B | Add +5.1% | 9.43% | +0.33 |
| PWZ Invesco California Amt-Free | Add +20.2% | 0.85% | +0.14 |
| CMF iShares California Muni Bond | Add +21.7% | 0.77% | +0.14 |
| XMPT Vaneck Cef Muni Income ETF | Add +16.0% | 0.35% | +0.04 |
| TLT iShares 20+ Year Treasury BD | Add +32.5% | 0.18% | +0.04 |
| PWV Invesco Large Cap Value ETF | Add +8.5% | 0.27% | +0.02 |
| AOA iShares Core 80/20 Aggressiv | Add +4.6% | 0.26% | +0.01 |
| PID Invesco International Divide | Add +0.5% | 0.21% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +1.9% | 0.18% | +0.00 |
| PVI Invesco Floating Rate Munici | Add +0.6% | 0.13% | −0.00 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +1.4% | 0.11% | −0.00 |
| SHY iShares 1-3 Year Treasury Bo | Add +0.6% | 0.09% | −0.00 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +0.6% | 0.09% | −0.00 |
| SRE Sempra | Add +0.7% | 0.12% | −0.00 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +1.3% | 0.18% | −0.00 |
| NOC Northrop Grumman Corp. | Add +0.4% | 0.13% | −0.01 |
| VZ Verizon Communications Inc. | Add +0.6% | 0.51% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 45 | $253.0M | BND, RSP, VIG, QEFA, IEF |
| Q1 2026 | 43 | $238.2M | BND, RSP, QEFA, VIG, IEF |
| Q4 2025 | 43 | $236.4M | BND, RSP, VIG, IEF, QEFA |
| Q3 2025 | 44 | $233.7M | LQDI, SPY, QEFA, IEF, BOND |
| Q2 2025 | 41 | $226.9M | LQDI, SPY, QEFA, BOND, AGGY |
| Q1 2025 | 41 | $217.9M | LQDI, SPY, QEFA, AGGY, BOND |
| Q4 2024 | 41 | $218.7M | AGGY, LQD, QEFA, IWM, SPY |
| Q3 2024 | 41 | $225.5M | LQD, AGGY, QEFA, IWM, SPY |
| Q2 2024 | 41 | $216.5M | AGGY, LQD, QEFA, SPY, IWM |
| Q1 2024 | 38 | $218.6M | AGGY, LQD, QEFA, SPY, IWM |