SimpliFi, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 18, 2025), SimpliFi, Inc. reported 41 stock positions worth $226.9 million. Its top holding was iShares Inflation Hedged Cor (LQDI) at 16.8% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 11.7%) and STSR SPD MSC Eaf Stgfs-US (QEFA, 9.7%). Compared with Q1 2025, it opened 1 new position, sold out of 1, added to 28 and reduced 8. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +1%) and the biggest sale an exit from Berkshire Hathaway Class B (BRK.B).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001716983
- Portfolio Value
- $226.9M (Q2 2025)
- SEC Filing
- 0001085146-25-003975 ↗ filed Jul 18, 2025
Holdings Value
Holdings 41 stocks · $226.9M
| LQDI iShares Inflation Hedged Cor | 16.80% | 1,447,931 | $38.1M | Add +0.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 11.69% | 42,932 | $26.5M | Add +0.9% |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | 9.73% | 258,806 | $22.1M | Reduce -0.4% |
| BOND PIMCO Active Bond Exchange-T | 8.49% | 208,921 | $19.3M | Add +1.9% |
| AGGY Wisdomtree Yield Enhanced US | 8.45% | 439,659 | $19.2M | Add +0.5% |
| IWM iShares Russell 2000 ETF | 7.00% | 73,649 | $15.9M | Add +0.8% |
| VIG Vanguard Dividend Apprec ETF | 5.41% | 59,939 | $12.3M | Add +0.0% |
| SPSB SS SPDR P St C Corp. ETF | 5.40% | 406,241 | $12.3M | Add +1.5% |
| DSTL Distillate US Fundamental St | 4.97% | 203,772 | $11.3M | Add +0.8% |
| RSP Invesco S&P 500 Equal Weight | 4.62% | 57,626 | $10.5M | Add +0.3% |
| HIPS Graniteshares Hips US High I | 3.29% | 616,713 | $7.5M | Add +3.1% |
| DGRE Wisdomtree Emerging Markets | 2.44% | 200,522 | $5.5M | Add +0.2% |
| VFLO Victoryshares Free Cash Flow | 2.09% | 134,260 | $4.7M | Reduce -0.2% |
| IEF iShares 7-10 Year Treasury B | 0.89% | 21,030 | $2.0M | Reduce -0.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.64% | 4,804 | $1.5M | Reduce -1.7% |
| PWZ Invesco California Amt-Free | 0.64% | 62,431 | $1.5M | Add +5.0% |
| CMF iShares California Muni Bond | 0.63% | 25,836 | $1.4M | Add +4.7% |
| VZ Verizon Communications Inc. | 0.55% | 29,046 | $1.3M | Add +1.0% |
| AOR iShares Core 60/40 Balanced | 0.53% | 19,616 | $1.2M | Add +1.2% |
| INMU iShares Intermediate Muni Inc. | 0.47% | 45,041 | $1.1M | No change |
| HYMB SS SPDR N Ice HY Muni ETF | 0.46% | 42,382 | $1.1M | No change |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.40% | 17,389 | $917K | Add +0.3% |
| EFA iShares MSCI Eafe ETF | 0.39% | 9,787 | $875K | Add +6.4% |
| VTIP Vanguard Short-Term Tips | 0.38% | 17,090 | $859K | Add +0.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.37% | 1,537 | $848K | Add +5.8% |
| PVI Invesco Floating Rate Munici | 0.31% | 28,733 | $712K | No change |
| XMPT Vaneck Cef Muni Income ETF | 0.30% | 32,794 | $688K | Add +5.0% |
| AOA iShares Core 80/20 Aggressiv | 0.26% | 7,034 | $587K | Reduce -1.9% |
| VXUS Vanguard Total Intl Stock | 0.25% | 8,255 | $570K | Reduce -1.6% |
| PWV Invesco Large Cap Value ETF | 0.25% | 9,003 | $559K | Add +0.7% |
| ARKK ARK Innovation ETF | 0.21% | 6,931 | $487K | Reduce -1.3% |
| PID Invesco International Divide | 0.20% | 22,238 | $456K | Add +1.3% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.19% | 14,433 | $435K | Add +5.8% |
| BKLN Invesco Senior Loan ETF | 0.19% | 20,528 | $429K | Add +4.7% |
| JEPI JPMorgan Equity Premium Inco | 0.18% | 7,345 | $418K | Add +2.6% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.18% | 9,827 | $417K | Add +1.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.17% | 12,341 | $392K | No change |
| AOM iShares Core 40/60 Moderate | 0.17% | 8,443 | $389K | Add +0.4% |
| DFAC Dimensional US Core Equity 2 | 0.13% | 8,516 | $305K | New |
| NOC Northrop Grumman Corp. | 0.13% | 581 | $290K | Reduce -7.6% |
| SRE Sempra | 0.11% | 3,330 | $252K | Add +0.9% |
Portfolio Sells Q1 2025 → Q2 2025
| BRK.B Berkshire Hathaway Inc. Class B | Sold out | 0.00% | −0.54 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.8% | 0.89% | −0.04 |
| VFLO Victoryshares Free Cash Flow | Reduce -0.2% | 2.09% | −0.02 |
| NOC Northrop Grumman Corp. | Reduce -7.6% | 0.13% | −0.02 |
| AOA iShares Core 80/20 Aggressiv | Reduce -1.9% | 0.26% | +0.01 |
| VXUS Vanguard Total Intl Stock | Reduce -1.6% | 0.25% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.7% | 0.64% | +0.03 |
| ARKK ARK Innovation ETF | Reduce -1.3% | 0.21% | +0.06 |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | Reduce -0.4% | 9.73% | +0.32 |
Portfolio Buys Q1 2025 → Q2 2025
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.9% | 11.69% | +0.76 |
| IWM iShares Russell 2000 ETF | Add +0.8% | 7.00% | +0.32 |
| DGRE Wisdomtree Emerging Markets | Add +0.2% | 2.44% | +0.20 |
| DFAC Dimensional US Core Equity 2 | New | 0.13% | +0.13 |
| VIG Vanguard Dividend Apprec ETF | Add +0.0% | 5.41% | +0.07 |
| QQQ Invesco QQQ Trust Series 1 | Add +5.8% | 0.37% | +0.06 |
| RSP Invesco S&P 500 Equal Weight | Add +0.3% | 4.62% | +0.05 |
| EFA iShares MSCI Eafe ETF | Add +6.4% | 0.39% | +0.04 |
| AOR iShares Core 60/40 Balanced | Add +1.2% | 0.53% | +0.02 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +5.8% | 0.19% | +0.02 |
| PID Invesco International Divide | Add +1.3% | 0.20% | +0.01 |
| SRE Sempra | Add +0.9% | 0.11% | +0.00 |
| BKLN Invesco Senior Loan ETF | Add +4.7% | 0.19% | +0.00 |
| PWV Invesco Large Cap Value ETF | Add +0.7% | 0.25% | +0.00 |
| AOM iShares Core 40/60 Moderate | Add +0.4% | 0.17% | +0.00 |
| CMF iShares California Muni Bond | Add +4.7% | 0.63% | −0.00 |
| JEPI JPMorgan Equity Premium Inco | Add +2.6% | 0.18% | −0.00 |
| XMPT Vaneck Cef Muni Income ETF | Add +5.0% | 0.30% | −0.01 |
| PWZ Invesco California Amt-Free | Add +5.0% | 0.64% | −0.01 |
| VTIP Vanguard Short-Term Tips | Add +0.2% | 0.38% | −0.01 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +0.3% | 0.40% | −0.01 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +1.2% | 0.18% | −0.01 |
| VZ Verizon Communications Inc. | Add +1.0% | 0.55% | −0.04 |
| DSTL Distillate US Fundamental St | Add +0.8% | 4.97% | −0.06 |
| SPSB SS SPDR P St C Corp. ETF | Add +1.5% | 5.40% | −0.12 |
| HIPS Graniteshares Hips US High I | Add +3.1% | 3.29% | −0.20 |
| BOND PIMCO Active Bond Exchange-T | Add +1.9% | 8.49% | −0.21 |
| AGGY Wisdomtree Yield Enhanced US | Add +0.5% | 8.45% | −0.26 |
| LQDI iShares Inflation Hedged Cor | Add +0.7% | 16.80% | −0.48 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 45 | $253.0M | BND, RSP, VIG, QEFA, IEF |
| Q1 2026 | 43 | $238.2M | BND, RSP, QEFA, VIG, IEF |
| Q4 2025 | 43 | $236.4M | BND, RSP, VIG, IEF, QEFA |
| Q3 2025 | 44 | $233.7M | LQDI, SPY, QEFA, IEF, BOND |
| Q2 2025 | 41 | $226.9M | LQDI, SPY, QEFA, BOND, AGGY |
| Q1 2025 | 41 | $217.9M | LQDI, SPY, QEFA, AGGY, BOND |
| Q4 2024 | 41 | $218.7M | AGGY, LQD, QEFA, IWM, SPY |
| Q3 2024 | 41 | $225.5M | LQD, AGGY, QEFA, IWM, SPY |
| Q2 2024 | 41 | $216.5M | AGGY, LQD, QEFA, SPY, IWM |
| Q1 2024 | 38 | $218.6M | AGGY, LQD, QEFA, SPY, IWM |