SimpliFi, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 22, 2024), SimpliFi, Inc. reported 41 stock positions worth $225.5 million. Its top holding was Ishr Ibx Usd Invgd CB ETF-Ui (LQD) at 16.9% of the portfolio, followed by Wisdomtree Yield Enhanced US (AGGY, 16.9%) and STSR SPD MSC Eaf Stgfs-US (QEFA, 9.3%). Compared with Q2 2024, it opened 1 new position, sold out of 1, added to 17 and reduced 19. The biggest buy was a new position in Victoryshares Free Cash Flow (VFLO) and the biggest sale an exit from Pacer US Cash Cows 100 ETF (COWZ).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001716983
- Portfolio Value
- $225.5M (Q3 2024)
- SEC Filing
- 0001085146-24-005063 ↗ filed Oct 22, 2024
Holdings Value
Holdings 41 stocks · $225.5M
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 16.89% | 337,232 | $38.1M | Add +0.1% |
| AGGY Wisdomtree Yield Enhanced US | 16.85% | 850,131 | $38.0M | Add +1.1% |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | 9.27% | 259,780 | $20.9M | Reduce -1.5% |
| IWM iShares Russell 2000 ETF | 7.17% | 73,204 | $16.2M | Reduce -3.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 6.96% | 27,355 | $15.7M | Reduce -9.7% |
| BKLN Invesco Senior Loan ETF | 5.81% | 623,827 | $13.1M | Add +2.7% |
| VIG Vanguard Dividend Apprec ETF | 5.28% | 60,104 | $11.9M | Reduce -5.1% |
| DSTL Distillate US Fundamental St | 5.14% | 204,531 | $11.6M | Reduce -3.4% |
| BUFR FT Vest Lad Buffervetf-Usd I | 5.09% | 384,285 | $11.5M | Reduce -0.3% |
| RSP Invesco S&P 500 Equal Weight | 4.60% | 57,874 | $10.4M | Reduce -0.1% |
| HIPS Graniteshares Hips US High I | 3.02% | 523,961 | $6.8M | Add +2.4% |
| DGRE Wisdomtree Emerging Markets | 2.41% | 195,848 | $5.4M | Reduce -2.2% |
| MOAT Vaneck Morningstar Wide Moat | 1.16% | 26,993 | $2.6M | Reduce -2.0% |
| VFLO Victoryshares Free Cash Flow | 1.02% | 69,335 | $2.3M | New |
| IEF iShares 7-10 Year Treasury B | 0.86% | 19,872 | $1.9M | Add +10.1% |
| PWZ Invesco California Amt-Free | 0.68% | 60,706 | $1.5M | Add +0.9% |
| CMF iShares California Muni Bond | 0.64% | 24,797 | $1.4M | Add +0.7% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.61% | 52,016 | $1.4M | No change |
| VZ Verizon Communications Inc. | 0.56% | 28,187 | $1.3M | Add +1.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.53% | 4,259 | $1.2M | Reduce -2.7% |
| AOR iShares Core 60/40 Balanced | 0.53% | 20,046 | $1.2M | Reduce -2.5% |
| INMU iShares Intermediate Muni Inc. | 0.48% | 45,041 | $1.1M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.44% | 2,150 | $990K | No change |
| FLRN SS SPDR BB Ig Float RT ETF | 0.37% | 26,872 | $829K | Add +0.0% |
| VTIP Vanguard Short-Term Tips | 0.37% | 16,722 | $825K | Reduce -15.0% |
| XMPT Vaneck Cef Muni Income ETF | 0.33% | 31,681 | $734K | Add +1.4% |
| PVI Invesco Floating Rate Munici | 0.32% | 28,733 | $714K | No change |
| EFA iShares MSCI Eafe ETF | 0.25% | 6,830 | $571K | Reduce -19.3% |
| AOA iShares Core 80/20 Aggressiv | 0.25% | 7,075 | $558K | Reduce -11.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.24% | 1,117 | $545K | Reduce -21.2% |
| PWV Invesco Large Cap Value ETF | 0.23% | 8,909 | $520K | Add +0.1% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.22% | 10,978 | $501K | Add +1.0% |
| VXUS Vanguard Total Intl Stock | 0.20% | 6,969 | $451K | Add +2.5% |
| JEPI JPMorgan Equity Premium Inco | 0.20% | 7,428 | $442K | Add +1.8% |
| PID Invesco International Divide | 0.19% | 21,656 | $428K | Add +1.1% |
| AOM iShares Core 40/60 Moderate | 0.18% | 9,075 | $409K | Add +0.8% |
| NOC Northrop Grumman Corp. | 0.16% | 699 | $369K | Reduce -4.1% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.13% | 10,064 | $294K | Reduce -23.1% |
| SRE Sempra | 0.12% | 3,251 | $272K | Add +0.8% |
| LONZ PIMCO Senior Loan Active ETF | 0.12% | 5,223 | $267K | Reduce -16.2% |
| ARKK ARK Innovation ETF | 0.12% | 5,501 | $261K | Reduce -18.5% |
Portfolio Sells Q2 2024 → Q3 2024
| COWZ Pacer US Cash Cows 100 ETF | Sold out | 0.00% | −0.99 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -9.7% | 6.96% | −0.65 |
| VTIP Vanguard Short-Term Tips | Reduce -15.0% | 0.37% | −0.08 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -21.2% | 0.24% | −0.07 |
| VIG Vanguard Dividend Apprec ETF | Reduce -5.1% | 5.28% | −0.06 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -0.3% | 5.09% | −0.06 |
| EFA iShares MSCI Eafe ETF | Reduce -19.3% | 0.25% | −0.05 |
| DGRE Wisdomtree Emerging Markets | Reduce -2.2% | 2.41% | −0.03 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -23.1% | 0.13% | −0.03 |
| LONZ PIMCO Senior Loan Active ETF | Reduce -16.2% | 0.12% | −0.03 |
| AOA iShares Core 80/20 Aggressiv | Reduce -11.3% | 0.25% | −0.03 |
| ARKK ARK Innovation ETF | Reduce -18.5% | 0.12% | −0.02 |
| AOR iShares Core 60/40 Balanced | Reduce -2.5% | 0.53% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.7% | 0.53% | −0.01 |
| NOC Northrop Grumman Corp. | Reduce -4.1% | 0.16% | +0.02 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -2.0% | 1.16% | +0.06 |
| IWM iShares Russell 2000 ETF | Reduce -3.4% | 7.17% | +0.07 |
| DSTL Distillate US Fundamental St | Reduce -3.4% | 5.14% | +0.12 |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | Reduce -1.5% | 9.27% | +0.16 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.1% | 4.60% | +0.20 |
Portfolio Buys Q2 2024 → Q3 2024
| VFLO Victoryshares Free Cash Flow | New | 1.02% | +1.02 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +0.1% | 16.89% | +0.23 |
| AGGY Wisdomtree Yield Enhanced US | Add +1.1% | 16.85% | +0.16 |
| IEF iShares 7-10 Year Treasury B | Add +10.1% | 0.86% | +0.08 |
| VZ Verizon Communications Inc. | Add +1.0% | 0.56% | +0.03 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +1.0% | 0.22% | +0.02 |
| PID Invesco International Divide | Add +1.1% | 0.19% | +0.01 |
| VXUS Vanguard Total Intl Stock | Add +2.5% | 0.20% | +0.01 |
| XMPT Vaneck Cef Muni Income ETF | Add +1.4% | 0.33% | +0.01 |
| SRE Sempra | Add +0.8% | 0.12% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +1.8% | 0.20% | +0.01 |
| PWV Invesco Large Cap Value ETF | Add +0.1% | 0.23% | +0.00 |
| AOM iShares Core 40/60 Moderate | Add +0.8% | 0.18% | +0.00 |
| CMF iShares California Muni Bond | Add +0.7% | 0.64% | −0.01 |
| HIPS Graniteshares Hips US High I | Add +2.4% | 3.02% | −0.01 |
| PWZ Invesco California Amt-Free | Add +0.9% | 0.68% | −0.01 |
| FLRN SS SPDR BB Ig Float RT ETF | Add +0.0% | 0.37% | −0.02 |
| BKLN Invesco Senior Loan ETF | Add +2.7% | 5.81% | −0.09 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 45 | $253.0M | BND, RSP, VIG, QEFA, IEF |
| Q1 2026 | 43 | $238.2M | BND, RSP, QEFA, VIG, IEF |
| Q4 2025 | 43 | $236.4M | BND, RSP, VIG, IEF, QEFA |
| Q3 2025 | 44 | $233.7M | LQDI, SPY, QEFA, IEF, BOND |
| Q2 2025 | 41 | $226.9M | LQDI, SPY, QEFA, BOND, AGGY |
| Q1 2025 | 41 | $217.9M | LQDI, SPY, QEFA, AGGY, BOND |
| Q4 2024 | 41 | $218.7M | AGGY, LQD, QEFA, IWM, SPY |
| Q3 2024 | 41 | $225.5M | LQD, AGGY, QEFA, IWM, SPY |
| Q2 2024 | 41 | $216.5M | AGGY, LQD, QEFA, SPY, IWM |
| Q1 2024 | 38 | $218.6M | AGGY, LQD, QEFA, SPY, IWM |