SimpliFi, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 24, 2025), SimpliFi, Inc. reported 44 stock positions worth $233.7 million. Its top holding was iShares Inflation Hedged Cor (LQDI) at 17.0% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 11.1%) and STSR SPD MSC Eaf Stgfs-US (QEFA, 9.4%). Compared with Q2 2025, it opened 7 new positions, sold out of 4, added to 13 and reduced 22. The biggest buy was iShares 7-10 Year Treasury B (IEF, shares +949%) and the biggest sale an exit from Wisdomtree Yield Enhanced US (AGGY).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001716983
- Portfolio Value
- $233.7M (Q3 2025)
- SEC Filing
- 0001716983-25-000002 ↗ filed Oct 24, 2025
Holdings Value
Holdings 44 stocks · $233.7M
| LQDI iShares Inflation Hedged Cor | 17.00% | 1,476,398 | $39.7M | Add +2.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 11.12% | 39,003 | $26.0M | Reduce -9.2% |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | 9.36% | 248,886 | $21.9M | Reduce -3.8% |
| IEF iShares 7-10 Year Treasury B | 9.10% | 220,578 | $21.3M | Add +948.9% |
| BOND PIMCO Active Bond Exchange-T | 8.52% | 213,359 | $19.9M | Add +2.1% |
| IWM iShares Russell 2000 ETF | 7.46% | 72,070 | $17.4M | Reduce -2.1% |
| VIG Vanguard Dividend Apprec ETF | 5.46% | 59,122 | $12.8M | Reduce -1.4% |
| SPSB SS SPDR P St C Corp. ETF | 5.21% | 401,874 | $12.2M | Reduce -1.1% |
| RSP Invesco S&P 500 Equal Weight | 4.60% | 56,701 | $10.8M | Reduce -1.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 4.45% | 55,780 | $10.4M | New |
| THRO iShares U.S. Thematic Rotati | 3.31% | 204,195 | $7.7M | New |
| HIPS Graniteshares Hips US High I | 3.01% | 597,638 | $7.0M | Reduce -3.1% |
| DGRE Wisdomtree Emerging Markets | 2.46% | 200,250 | $5.7M | Reduce -0.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.73% | 5,200 | $1.7M | Add +8.2% |
| VTIP Vanguard Short-Term Tips | 0.71% | 32,741 | $1.7M | Add +91.6% |
| PWZ Invesco California Amt-Free | 0.71% | 69,016 | $1.7M | Add +10.6% |
| CMF iShares California Muni Bond | 0.64% | 26,035 | $1.5M | Add +0.8% |
| VZ Verizon Communications Inc. | 0.55% | 29,333 | $1.3M | Add +1.0% |
| AOR iShares Core 60/40 Balanced | 0.52% | 18,879 | $1.2M | Reduce -3.8% |
| INMU iShares Intermediate Muni Inc. | 0.47% | 45,436 | $1.1M | Add +0.9% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.37% | 34,845 | $869K | Reduce -17.8% |
| EFA iShares MSCI Eafe ETF | 0.30% | 7,635 | $713K | Reduce -22.0% |
| XMPT Vaneck Cef Muni Income ETF | 0.30% | 32,304 | $707K | Reduce -1.5% |
| VXUS Vanguard Total Intl Stock | 0.28% | 9,031 | $663K | Add +9.4% |
| AOA iShares Core 80/20 Aggressiv | 0.25% | 6,512 | $574K | Reduce -7.4% |
| PWV Invesco Large Cap Value ETF | 0.24% | 8,760 | $571K | Reduce -2.7% |
| DSTL Distillate US Fundamental St | 0.22% | 9,058 | $525K | Reduce -95.5% |
| QQQM Invesco Nasdaq 100 ETF | 0.22% | 2,042 | $505K | New |
| PID Invesco International Divide | 0.20% | 22,419 | $477K | Add +0.8% |
| SPYD SS SPDR P S&P 500 Hi Div ETF | 0.19% | 9,937 | $437K | Add +1.1% |
| ARKK ARK Innovation ETF | 0.19% | 5,020 | $433K | Reduce -27.6% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.18% | 3,874 | $432K | New |
| JEPI JPMorgan Equity Premium Inco | 0.18% | 7,493 | $428K | Add +2.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.18% | 12,341 | $412K | No change |
| AOM iShares Core 40/60 Moderate | 0.17% | 8,312 | $395K | Reduce -1.6% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.16% | 11,208 | $374K | Reduce -22.3% |
| NOC Northrop Grumman Corp. | 0.15% | 557 | $339K | Reduce -4.1% |
| DFAC Dimensional US Core Equity 2 | 0.14% | 8,516 | $328K | No change |
| TLT iShares 20+ Year Treasury BD | 0.14% | 3,612 | $323K | New |
| PVI Invesco Floating Rate Munici | 0.13% | 12,108 | $301K | Reduce -57.9% |
| SRE Sempra | 0.12% | 3,243 | $292K | Reduce -2.6% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.11% | 2,835 | $260K | New |
| SHY iShares 1-3 Year Treasury Bo | 0.09% | 2,652 | $220K | New |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.09% | 4,096 | $217K | Reduce -76.4% |
Portfolio Sells Q2 2025 → Q3 2025
| AGGY Wisdomtree Yield Enhanced US | Sold out | 0.00% | −8.45 |
| DSTL Distillate US Fundamental St | Reduce -95.5% | 0.22% | −4.75 |
| VFLO Victoryshares Free Cash Flow | Sold out | 0.00% | −2.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -9.2% | 11.12% | −0.57 |
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −0.37 |
| QEFA STSR SPD MSC Eaf Stgfs-US Inc. | Reduce -3.8% | 9.36% | −0.37 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -76.4% | 0.09% | −0.31 |
| HIPS Graniteshares Hips US High I | Reduce -3.1% | 3.01% | −0.28 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -1.1% | 5.21% | −0.20 |
| BKLN Invesco Senior Loan ETF | Sold out | 0.00% | −0.19 |
| PVI Invesco Floating Rate Munici | Reduce -57.9% | 0.13% | −0.19 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -17.8% | 0.37% | −0.09 |
| EFA iShares MSCI Eafe ETF | Reduce -22.0% | 0.30% | −0.08 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -22.3% | 0.16% | −0.03 |
| ARKK ARK Innovation ETF | Reduce -27.6% | 0.19% | −0.03 |
| RSP Invesco S&P 500 Equal Weight | Reduce -1.6% | 4.60% | −0.01 |
| AOA iShares Core 80/20 Aggressiv | Reduce -7.4% | 0.25% | −0.01 |
| AOR iShares Core 60/40 Balanced | Reduce -3.8% | 0.52% | −0.01 |
| PWV Invesco Large Cap Value ETF | Reduce -2.7% | 0.24% | −0.00 |
| AOM iShares Core 40/60 Moderate | Reduce -1.6% | 0.17% | −0.00 |
| XMPT Vaneck Cef Muni Income ETF | Reduce -1.5% | 0.30% | −0.00 |
| SRE Sempra | Reduce -2.6% | 0.12% | +0.01 |
| NOC Northrop Grumman Corp. | Reduce -4.1% | 0.15% | +0.02 |
| DGRE Wisdomtree Emerging Markets | Reduce -0.1% | 2.46% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.4% | 5.46% | +0.05 |
| IWM iShares Russell 2000 ETF | Reduce -2.1% | 7.46% | +0.46 |
Portfolio Buys Q2 2025 → Q3 2025
| IEF iShares 7-10 Year Treasury B | Add +948.9% | 9.10% | +8.22 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 4.45% | +4.45 |
| THRO iShares U.S. Thematic Rotati | New | 3.31% | +3.31 |
| VTIP Vanguard Short-Term Tips | Add +91.6% | 0.71% | +0.33 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.22% | +0.22 |
| LQDI iShares Inflation Hedged Cor | Add +2.0% | 17.00% | +0.20 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | New | 0.18% | +0.18 |
| TLT iShares 20+ Year Treasury BD | New | 0.14% | +0.14 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.11% | +0.11 |
| SHY iShares 1-3 Year Treasury Bo | New | 0.09% | +0.09 |
| VTI VG Morningstar TS MKT ETF-US | Add +8.2% | 0.73% | +0.09 |
| PWZ Invesco California Amt-Free | Add +10.6% | 0.71% | +0.06 |
| BOND PIMCO Active Bond Exchange-T | Add +2.1% | 8.52% | +0.03 |
| VXUS Vanguard Total Intl Stock | Add +9.4% | 0.28% | +0.03 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | Add +1.1% | 0.19% | +0.00 |
| PID Invesco International Divide | Add +0.8% | 0.20% | +0.00 |
| CMF iShares California Muni Bond | Add +0.8% | 0.64% | +0.00 |
| INMU iShares Intermediate Muni Inc. | Add +0.9% | 0.47% | +0.00 |
| JEPI JPMorgan Equity Premium Inco | Add +2.0% | 0.18% | −0.00 |
| VZ Verizon Communications Inc. | Add +1.0% | 0.55% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 45 | $253.0M | BND, RSP, VIG, QEFA, IEF |
| Q1 2026 | 43 | $238.2M | BND, RSP, QEFA, VIG, IEF |
| Q4 2025 | 43 | $236.4M | BND, RSP, VIG, IEF, QEFA |
| Q3 2025 | 44 | $233.7M | LQDI, SPY, QEFA, IEF, BOND |
| Q2 2025 | 41 | $226.9M | LQDI, SPY, QEFA, BOND, AGGY |
| Q1 2025 | 41 | $217.9M | LQDI, SPY, QEFA, AGGY, BOND |
| Q4 2024 | 41 | $218.7M | AGGY, LQD, QEFA, IWM, SPY |
| Q3 2024 | 41 | $225.5M | LQD, AGGY, QEFA, IWM, SPY |
| Q2 2024 | 41 | $216.5M | AGGY, LQD, QEFA, SPY, IWM |
| Q1 2024 | 38 | $218.6M | AGGY, LQD, QEFA, SPY, IWM |