Innovator Eqty MGD Floor ETFSFLRETF
13F holders, Q4 2025 (December 31)176holders +30
27new positions
8sold out
$36.87avg. 13F price*
At the end of Q4 2025, 176 institutions reported holding Innovator Eqty MGD Floor ETF (SFLR) in their 13F filings, up 30 from Q3 2025. 27 opened new positions and 8 sold out. The largest holders were Bank of America Corp. ($215.6M), LPL Financial LLC ($156.9M) and Commonwealth Equity Services, LLC ($71.1M).
- Company
- Innovator Eqty MGD Floor ETF
- CUSIP
- 45783Y673
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q3 2025 → Q4 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 27 | $44.8M |
| Exits | 8 | $3.3M |
All 13F filers, Q3 2025 → Q4 2025: 5,705,892 shares bought and 1,031,613 shares sold, net +4,674,279 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 176 holders
| Bank of America Corp. | 0.02% | Add +49.2% | 5,848,799 | $215.6M |
| LPL Financial LLC | 0.04% | Add +16.5% | 4,257,434 | $156.9M |
| Commonwealth Equity Services, LLC | 0.09% | Add +6.6% | 1,928,409 | $71.1M |
| Kingsview Wealth Management, LLC | 1.00% | Add +7.2% | 1,886,697 | $69.5M |
| Chicago Partners Investment Group LLC | 1.24% | Reduce -2.1% | 1,356,567 | $50.2M |
| Delta Investment Management, LLC | 3.74% | Reduce -32.0% | 585,103 | $21.6M |
| Liberty Atlantic Advisors LLC | 20.12% | — | 555,375 | $20.5M |
| Osaic Holdings, Inc. | 0.03% | Reduce -12.6% | 495,459 | $18.3M |
| Wetzel Investment Advisors, Inc. | 6.54% | Add +5.7% | 436,484 | $16.1M |
| Envestnet Asset Management Inc. | 0.00% | Reduce -7.8% | 406,276 | $15.0M |
| Rothschild Wealth LLC | 1.31% | Add +34.9% | 370,693 | $13.7M |
| Southland Equity Partners LLC | 2.46% | Reduce -2.2% | 338,800 | $12.5M |
| HighTower Advisors, LLC | 0.01% | Reduce -0.9% | 335,256 | $12.4M |
| Cetera Investment Advisers | 0.01% | Add +21.4% | 286,692 | $10.6M |
| Brookstone Capital Management | 0.12% | Add +158.2% | 283,999 | $10.5M |
| Advisory Services Network, LLC | 0.14% | Add +2450.3% | 273,117 | $10.1M |
| Winnacle Wealth LLC | 7.14% | Add +3.4% | 261,279 | $9.7M |
| Americana Partners, LLC | 0.26% | New | 260,323 | $9.6M |
| Pallas Capital Advisors LLC | 0.31% | Add +1.2% | 255,855 | $9.4M |
| Evolution Wealth Management Inc. | 7.42% | Reduce -2.1% | 243,145 | $9.0M |
| MML Investors Services, LLC | 0.02% | Add +12.4% | 239,019 | $8.8M |
| Thrivent Financial for Lutherans | 0.01% | Add +76.5% | 212,824 | $7.9M |
| Authentikos Wealth Advisory, LLC | 5.06% | Reduce -4.1% | 207,484 | $7.6M |
| Raymond James Financial Inc. | 0.00% | Add +191.6% | 205,597 | $7.6M |
| ATX Financial Planning, LLC | 5.84% | — | 205,526 | $7.6M |
| NewCorp Financial Services, Inc. | 6.40% | — | 196,175 | $7.2M |
| AE Wealth Management LLC | 0.04% | Add +3.5% | 194,675 | $7.2M |
| Private Advisor Group, LLC | 0.03% | Add +21.8% | 192,308 | $7.1M |
| First Commonwealth Financial Corp | 1.13% | Add +1.4% | 186,192 | $6.9M |
| Triumph Capital Management | 1.44% | Add +49.3% | 180,962 | $6.7M |
| Rockefeller Capital Management L.P. | 0.01% | New | 175,217 | $6.5M |
| Cwm, LLC | 0.02% | Add +265.2% | 175,179 | $6.5M |
| Perennial Investment Advisors, LLC | 0.51% | Add +23.5% | 173,594 | $6.4M |
| Global Retirement Partners, LLC | 0.11% | Add +10.5% | 172,911 | $6.4M |
| HFG Wealth Management, LLC | 3.50% | Add +0.3% | 172,485 | $6.4M |
| Pinnacle Wealth Management Group, Inc. | 3.06% | Add +1.8% | 166,416 | $6.1M |
| Kestra Advisory Services, LLC | 0.03% | Reduce -1.8% | 166,371 | $6.1M |
| Farther Finance Advisors, LLC | 0.07% | Add +21.0% | 165,139 | $6.1M |
| Compass Capital Corp. /Ma/ | 2.31% | New | 161,569 | $6.0M |
| Stephens Inc. | 0.07% | Add +5.6% | 161,610 | $6.0M |
| Worth Financial Advisory Group, LLC | 2.75% | Reduce -6.4% | 153,961 | $5.7M |
| Steward Partners Investment Advisory, LLC | 0.03% | Reduce -20.3% | 152,898 | $5.6M |
| Snowden Capital Advisors LLC | 0.14% | New | 149,869 | $5.5M |
| Visionary Wealth Advisors | 0.25% | Add +77.4% | 149,562 | $5.5M |
| COFG Advisors, LLC | 1.21% | — | 132,904 | $4.9M |
| NewEdge Advisors, LLC | 0.02% | Reduce -4.7% | 129,287 | $4.8M |
| Concurrent Investment Advisors, LLC | 0.05% | Add +118.2% | 128,850 | $4.7M |
| Janney Montgomery Scott LLC | 0.01% | Add +22.7% | 122,151 | $4.5M |
| Trek Financial, LLC | 0.26% | Reduce -7.8% | 120,655 | $4.4M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Add +4.3% | 117,123 | $4.4M |
| Stratos Wealth Partners, LTD. | 0.05% | Add +9.7% | 117,980 | $4.3M |
| Beacon Financial Group | 0.43% | Add +0.6% | 117,631 | $4.3M |
| Harbour Investments, Inc. | 0.08% | Add +9.8% | 110,485 | $4.1M |
| Cambridge Investment Research Advisors, Inc. | 0.01% | Add +4.7% | 108,827 | $4.0M |
| Holos Integrated Wealth LLC | 2.22% | New | 107,939 | $4.0M |
| Concorde Asset Management, LLC | 1.29% | Add +0.7% | 87,680 | $3.2M |
| Davies Financial Advisors, Inc. | 5.88% | Reduce -59.4% | 86,295 | $3.2M |
| IHT Wealth Management, LLC | 0.08% | Add +6.9% | 84,616 | $3.1M |
| Foundations Investment Advisors, LLC | 0.04% | Add +77.2% | 75,295 | $2.8M |
| Beacon Financial Advisory LLC | 0.63% | Add +7.8% | 73,593 | $2.7M |
| Columbia Advisory Partners LLC | 1.84% | Add +80.4% | 73,268 | $2.7M |
| Advisor Resource Council | 0.91% | Reduce -6.0% | 69,556 | $2.6M |
| Signal Advisors Wealth, LLC | 0.20% | Add +16.0% | 67,487 | $2.5M |
| GWN Securities Inc. | 0.48% | Add +26.9% | 64,939 | $2.4M |
| Flagship Harbor Advisors, LLC | 0.11% | Add +16.9% | 63,888 | $2.4M |
| Mariner, LLC | 0.00% | Add +15.0% | 63,562 | $2.3M |
| Selby Wealth Management, LLC | 0.94% | — | 63,014 | $2.3M |
| Mutual Advisors, LLC | 0.05% | Add +13.6% | 62,685 | $2.3M |
| Milestone Asset Management, LLC | 0.42% | Reduce -7.7% | 59,937 | $2.2M |
| Balance Wealth Partners LLC | 0.70% | Reduce -5.5% | 59,380 | $2.2M |
| Signaturefd, LLC | 0.03% | New | 54,306 | $2.0M |
| Kellett Wealth Advisors, LLC | 1.14% | Add +0.6% | 54,227 | $2.0M |
| Whipplewood Advisors, LLC | 1.26% | Add +6.4% | 53,268 | $2.0M |
| WorthPointe, LLC | 0.48% | Add +99.5% | 49,608 | $1.8M |
| Independent Financial Group, LLC | 0.04% | Add +29.9% | 47,554 | $1.8M |
| Ameritas Advisory Services, LLC | 0.07% | New | 47,375 | $1.7M |
| Meridian Wealth Management, LLC | 0.06% | Add +51.3% | 46,450 | $1.7M |
| CCG Wealth Management, LLC | 0.73% | Add +447.2% | 45,912 | $1.7M |
| Kraft, Davis & Associates, LLC | 0.36% | Reduce -4.0% | 43,610 | $1.6M |
| Truist Financial Corp. | 0.00% | Add +23.9% | 42,312 | $1.6M |
| Red Reef Advisors LLC | 1.51% | — | 40,355 | $1.5M |
| Ballast Rock Private Wealth LLC | 0.92% | — | 39,715 | $1.5M |
| Innovative Advisory Group, LLC | 0.93% | Reduce -3.5% | 38,242 | $1.4M |
| Sequoia Financial Advisors, LLC | 0.01% | No change | 38,197 | $1.4M |
| Lifeworks Advisors, LLC | 0.18% | Add +17.1% | 37,414 | $1.4M |
| SeaCrest Wealth Management, LLC | 0.14% | New | 36,629 | $1.4M |
| Glen Eagle Advisors, LLC | 0.18% | Add +4.1% | 35,100 | $1.3M |
| HBW Advisory Services LLC | 0.14% | Reduce -5.7% | 34,389 | $1.3M |
| CreativeOne Wealth, LLC | 0.03% | New | 34,285 | $1.3M |
| Sagespring Wealth Partners, LLC | 0.02% | Add +37.8% | 30,085 | $1.1M |
| Aptus Capital Advisors, LLC | 0.01% | Add +68961.9% | 29,006 | $1.1M |
| Claro Advisors Inc. | 0.14% | Reduce -1.6% | 28,204 | $1.0M |
| Secured Retirement Advisors, LLC | 0.57% | Reduce -10.6% | 27,472 | $1.0M |
| Nest Investments, LLC | 0.83% | — | 26,954 | $994K |
| CGN Advisors LLC | 0.08% | Add +19.7% | 26,479 | $976K |
| MPWM Advisory Solutions, LLC | 0.54% | Reduce -82.5% | 26,249 | $968K |
| Castleview Partners, LLC | 0.47% | Reduce -6.5% | 25,654 | $946K |
| Clearstead Advisors, LLC | 0.01% | Add +108.6% | 25,398 | $936K |
| Core Wealth Advisors, Inc. | 0.23% | New | 24,147 | $890K |
| Arax Advisory Partners | 0.03% | New | 24,039 | $886K |
| Archford Capital Strategies, LLC | 0.10% | Reduce -18.6% | 23,456 | $865K |
| World Investment Advisors | 0.01% | Reduce -2.0% | 22,272 | $821K |
| Sard Wealth Management Group, LLC | 0.44% | Add +0.1% | 21,912 | $808K |
| Ifrah Financial Services, Inc. | 0.20% | Add +9.8% | 21,413 | $789K |
| Jacobi Capital Management LLC | 0.05% | Add +0.1% | 21,277 | $784K |
| Cornerstone Wealth Management, LLC | 0.04% | Add +227.2% | 20,452 | $754K |
| IMG Wealth Management, Inc. | 0.44% | New | 18,699 | $689K |
| Sigma Planning Corp | 0.02% | Add +0.3% | 18,686 | $689K |
| Southern Capital Advisors, LLC | 0.28% | Reduce -0.8% | 16,642 | $613K |
| Quantinno Capital Management LP | 0.00% | Add +153.6% | 15,734 | $580K |
| Focus Partners Advisor Solutions, LLC | 0.01% | New | 15,700 | $579K |
| WCG Wealth Advisors LLC | 0.02% | New | 15,498 | $571K |
| Foronjy Financial LLC | 0.23% | Add +75.4% | 14,749 | $544K |
| Financial Futures Ltd Liability Co. | 0.25% | Reduce -40.6% | 14,633 | $539K |
| Western Wealth Management, LLC | 0.02% | Add +22.0% | 14,615 | $539K |
| Freedom Investment Management, Inc. | 0.16% | Reduce -16.9% | 14,546 | $536K |
| William Mack & Associates, Inc. | 0.25% | Add +45.4% | 14,378 | $530K |
| Susquehanna International Group, LLP | 0.00% | Reduce -53.8% | 13,897 | $512K |
| SMI Advisory Services, LLC | 0.09% | New | 13,204 | $494K |
| Gateway Wealth Partners, LLC | 0.05% | Add +22.6% | 13,053 | $481K |
| Kestra Private Wealth Services, LLC | 0.01% | Add +7.2% | 12,961 | $478K |
| WealthPlan Investment Management, LLC | 0.03% | Add +0.1% | 12,910 | $476K |
| Well Done, LLC | 0.07% | Reduce -60.3% | 12,674 | $467K |
| CoreCap Advisors, LLC | 0.02% | Reduce -7.3% | 12,643 | $466K |
| CRA Financial Services, LLC | 0.06% | No change | 12,535 | $462K |
| Diligent Investors, LLC | 0.11% | Reduce -0.4% | 12,490 | $460K |
| Golden State Wealth Management, LLC | 0.05% | Add +5.3% | 12,278 | $453K |
| VestGen Advisors, LLC | 0.02% | Reduce -39.4% | 12,086 | $445K |
| John W. Brooker & Co., CPAs | 0.78% | Reduce -8.2% | 11,820 | $436K |
| Sovran Advisors, LLC | 0.04% | Reduce -7.1% | 11,352 | $423K |
| Worth Asset Management, LLC | 0.17% | Reduce -1.3% | 10,647 | $392K |
| Atticus Wealth Management, LLC | 0.10% | New | 10,640 | $392K |
| Wealthgarden F.S. LLC | 0.26% | No change | 10,468 | $389K |
| Savvy Advisors, Inc. | 0.01% | New | 9,889 | $365K |
| Occidental Asset Management, LLC | 0.04% | Add +15.8% | 9,875 | $364K |
| Keystone Wealth Services, LLC | 0.08% | Reduce -3.9% | 9,822 | $362K |
| Virtue Capital Management, LLC | 0.05% | New | 9,652 | $356K |
| Belpointe Asset Management LLC | 0.01% | Add +5.7% | 9,590 | $354K |
| Old Port Advisors | 0.08% | No change | 9,245 | $341K |
| Yarger Wealth Strategies, LLC | 0.14% | Add +0.1% | 9,009 | $332K |
| Cypress Wealth Services, LLC | 0.05% | New | 8,936 | $329K |
| Tortuga Wealth Management, Inc | 0.34% | — | 8,830 | $326K |
| Disciplined Investments, LLC | 0.13% | New | 8,832 | $326K |
| Leelyn Smith, LLC | 0.05% | Reduce -7.2% | 8,784 | $324K |
| Smith, Moore & Co. | 0.02% | No change | 8,533 | $315K |
| Sunbelt Securities, Inc. | 0.02% | No change | 8,475 | $312K |
| BCS Wealth Management | 0.03% | New | 8,242 | $304K |
| Equitable Holdings, Inc. | 0.00% | Add +14.4% | 7,560 | $279K |
| Fiduciary Financial Group, LLC | 0.04% | No change | 7,400 | $273K |
| Centaurus Financial, Inc. | 0.01% | Add +1.0% | 6,991 | $258K |
| Wedbush Securities Inc. | 0.01% | Reduce -6.0% | 6,800 | $251K |
| Merit Financial Group, LLC | 0.00% | Reduce -89.2% | 6,764 | $249K |
| Johnson Investment Counsel Inc. | 0.00% | No change | 6,630 | $244K |
| Valmark Advisers, Inc. | 0.00% | Reduce -8.7% | 6,275 | $231K |
| Perigon Wealth Management, LLC | 0.00% | New | 6,119 | $226K |
| Sound View Wealth Advisors Group, LLC | 0.01% | Reduce -7.8% | 5,978 | $220K |
| Wealthcare Advisory Partners LLC | 0.00% | New | 5,911 | $218K |
| First Heartland Consultants, Inc. | 0.02% | New | 5,667 | $209K |
| Private Trust Co. NA | 0.01% | Add +23.3% | 4,119 | $152K |
| Comerica Bank | 0.00% | No change | 3,878 | $143K |
| Hazlett, Burt & Watson, Inc. | 0.04% | Reduce -18.4% | 3,604 | $133K |
| Benson Wealth Management INC | 0.11% | — | 2,773 | $102K |
| Gilpin Wealth Management, LLC | 0.07% | — | 2,470 | $91K |
| Keating Financial Advisory Services, Inc. | 0.01% | — | 2,445 | $90K |
| Allworth Financial LP | 0.00% | No change | 2,125 | $78K |
| IFP Advisors, Inc | 0.00% | Add +3.7% | 1,990 | $73K |
| Morgan Stanley | 0.00% | Add +0.1% | 1,768 | $65K |
| SageView Advisory Group, LLC | 0.00% | New | 1,217 | $45K |
| UBS Group AG | 0.00% | New | 500 | $18K |
| Dunhill Financial, LLC | 0.00% | No change | 382 | $14K |
| Luminist Capital LLC | 0.02% | Reduce -99.0% | 359 | $13K |
| Cape Investment Advisory, Inc. | 0.00% | New | 301 | $11K |
| Jones Financial Companies LLLP | 0.00% | Reduce -83.6% | 269 | $10K |
| Assetmark, Inc. | 0.00% | No change | 175 | $6K |
| O'shaughnessy Asset Management, LLC | 0.00% | Reduce -63.1% | 128 | $5K |
| Exchange Traded Concepts, LLC | 0.00% | Reduce -19.6% | 37 | $1K |
"% of holder's portfolio" is SFLR's weight in each manager's 13F, not the share of Innovator Eqty MGD Floor ETF the manager owns.