First Heartland Consultants, Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 8, 2026), First Heartland Consultants, Inc. reported 589 stock positions worth $1.5 billion. Its top holding was Ste STR SPDR PT S&P 500 ETF (SPYM) at 3.9% of the portfolio, followed by Aptus Collared Invest Opp (ACIO, 3.5%) and Invesco QQQ Trust Series 1 (QQQ, 2.9%). Compared with Q1 2026, it opened 86 new positions, sold out of 20, added to 291 and reduced 177. The biggest buy was a new position in Principal US Small-Cap ETF (PSC) and the biggest sale Vanguard Short-Term Bond ETF (BSV, shares −31%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $1.5B (Q2 2026)
- SEC Filing
- 0001214659-26-008353 ↗ filed Jul 8, 2026
Holdings Value
Holdings 589 stocks · $1.5B
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.88% | 683,011 | $60.0M | Add +13.0% |
| ACIO Aptus Collared Invest Opp | 3.46% | 1,157,430 | $53.4M | Add +5.5% |
| QQQ Invesco QQQ Trust Series 1 | 2.91% | 61,101 | $45.0M | Add +0.5% |
| RDVY First Trust Rising Dividend | 2.56% | 488,517 | $39.6M | Add +1.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.42% | 743,181 | $37.4M | Add +1.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.04% | 42,275 | $31.6M | Add +11.8% |
| DRSK Aptus Defined Risk ETF | 2.02% | 1,085,759 | $31.2M | Add +9.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.98% | 257,653 | $30.7M | Add +8.2% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.82% | 463,488 | $28.2M | Add +10.7% |
| FRDM Freedom 100 Emeging MRKT ETF | 1.58% | 335,216 | $24.4M | Reduce -14.3% |
| PYLD PIMCO Multisector Bond Actv | 1.53% | 889,771 | $23.6M | Add +0.1% |
| FTCB FT Core Investment Grade ETF | 1.34% | 991,947 | $20.7M | Add +3.4% |
| IVW iShares S&P 500 Growth ETF | 1.29% | 144,706 | $19.9M | Reduce -19.5% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.27% | 397,262 | $19.6M | Add +1.1% |
| EEM iShares MSCI Emerging Market | 1.21% | 274,373 | $18.8M | Add +12.8% |
| BSV Vanguard Short-Term Bond ETF | 1.15% | 228,811 | $17.8M | Reduce -30.7% |
| GRNY Fundstr Gran SH US LRG Cap | 1.15% | 644,409 | $17.8M | Add +1.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.13% | 202,854 | $17.5M | Reduce -2.0% |
| VOO Vanguard S&P 500 ETF | 1.10% | 24,663 | $16.9M | Add +4.0% |
| MINT PIMCO Enhanced Short Maturit | 1.06% | 163,225 | $16.5M | Reduce -4.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.97% | 68,578 | $14.9M | Reduce -2.5% |
| AAPL Apple Inc. | 0.94% | 50,235 | $14.5M | Reduce -2.5% |
| UCON First Trust Smith Unconstrai | 0.93% | 577,736 | $14.4M | Add +1.1% |
| OSCV Opus Small Cap Value ETF | 0.93% | 340,127 | $14.3M | Reduce -38.4% |
| NVDA Nvidia Corp. | 0.91% | 70,254 | $14.1M | Reduce -4.1% |
| GRID First TRST Nasd Class Edg Sgiif | 0.90% | 72,417 | $13.9M | Add +0.1% |
| VEA Vanguard Ftse Developed ETF | 0.90% | 194,806 | $13.9M | Reduce -1.6% |
| IWM iShares Russell 2000 ETF | 0.87% | 44,558 | $13.4M | Add +118.6% |
| IVV iShares Core S&P 500 ETF | 0.85% | 17,602 | $13.2M | Add +30.5% |
| PTRB Pgim Total Return Bond ETF | 0.84% | 312,147 | $12.9M | Add +1.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.80% | 33,474 | $12.4M | Add +7.8% |
| CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL | 0.79% | 333,462 | $12.1M | Reduce -16.8% |
| DIA SS SPDR Dow Jones Indus Avg filed as STATE STR SPDR DOW JONES IND | 0.78% | 22,924 | $12.0M | Reduce -17.3% |
| AMZN Amazon.com Inc. | 0.72% | 46,661 | $11.1M | Reduce -0.3% |
| PSC Principal US Small-Cap ETF | 0.68% | 150,760 | $10.6M | New |
| SCIO FT Struct Credit Inc. Opp ETF | 0.67% | 500,173 | $10.3M | Reduce -2.7% |
| RLY SS Multi-Asset Real Ret ETF | 0.66% | 297,150 | $10.3M | Reduce -0.1% |
| GRNJ Fundstr Gran SH US SM & Mid | 0.64% | 315,578 | $9.9M | Add +10.1% |
| FESM Fidelity Enhanced Small Cap | 0.64% | 196,379 | $9.8M | Add +42.6% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.62% | 140,994 | $9.6M | Reduce -0.2% |
| SDVY First Trust Smid Cap Rising | 0.61% | 216,902 | $9.4M | Add +5.0% |
| QSPT FT Vest Nasdaq-100 Buffer Et | 0.60% | 267,225 | $9.3M | Reduce -5.0% |
| BNDX Vanguard Total Intl Bond ETF | 0.60% | 190,113 | $9.2M | Add +2.3% |
| FLGV Franklin U.S. Treasury Bond | 0.59% | 448,314 | $9.1M | Add +3.6% |
| IJS iShares S&P Small-Cap 600 Va | 0.56% | 63,826 | $8.7M | Add +43.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.55% | 16,888 | $8.5M | Reduce -0.2% |
| FDMO Fidelity Momentum Factor ETF | 0.54% | 83,981 | $8.3M | Reduce -9.8% |
| FMB First Trust Managed Municipa | 0.53% | 158,769 | $8.2M | Add +9.4% |
| SHY iShares 1-3 Year Treasury Bo | 0.50% | 94,638 | $7.8M | Add +2.7% |
| QQQM Invesco Nasdaq 100 ETF | 0.50% | 25,461 | $7.7M | Add +9.3% |
| IYW iShares Ustechnology ETF | 0.49% | 29,777 | $7.5M | Reduce -4.7% |
| ITOT iShares Core S&P Total U.S. | 0.47% | 44,609 | $7.3M | Reduce -0.4% |
| EELV Invesco S&P Emerging Markets | 0.47% | 263,347 | $7.3M | Add +79.4% |
| FBCG Fidelity Blue Chip Grow ETF | 0.47% | 117,618 | $7.3M | Add +2.3% |
| QCAP FT NSDQ100CONSBUFFETF - Apr | 0.47% | 292,821 | $7.3M | Add +1.1% |
| TBIL F/M US Treasury 3 Month Bill | 0.47% | 145,921 | $7.3M | Add +8.0% |
| VXUS Vanguard Total Intl Stock | 0.47% | 84,880 | $7.3M | Reduce -4.7% |
| IYM iShares U.S. Basic Materials | 0.46% | 39,664 | $7.1M | Add +2482.3% |
| EUSA iShares MSCI USA Equal Weigh | 0.46% | 61,853 | $7.1M | Add +1.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.45% | 113,021 | $7.0M | Add +8.5% |
| BIV Vanguard Intermediate-Term B | 0.45% | 89,901 | $6.9M | Reduce -3.1% |
| XLK SS Technology Select Sector | 0.44% | 35,651 | $6.8M | Add +105.8% |
| IUSG iShares Core S&P U.S. Growth | 0.43% | 35,104 | $6.6M | Reduce -1.3% |
| BND Vanguard Total Bond Market | 0.41% | 87,218 | $6.4M | Add +11.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.40% | 20,353 | $6.2M | Reduce -2.0% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.40% | 52,297 | $6.1M | Add +636.0% |
| IVE iShares S&P 500 Value ETF | 0.39% | 26,619 | $6.0M | Reduce -11.4% |
| KAUG Inv US SML Cap PB ETF - Aug | 0.39% | 208,493 | $6.0M | Add +3.8% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.38% | 145,203 | $5.9M | Add +6.4% |
| MTUM iShares MSCI USA Momentum Fa | 0.38% | 17,083 | $5.9M | Add +1.0% |
| SPMO Invesco S&P 500 Momentum ETF | 0.38% | 35,945 | $5.8M | Add +5.8% |
| MSFT Microsoft Corp. | 0.37% | 15,527 | $5.8M | Add +3.5% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.37% | 149,359 | $5.7M | Add +2.3% |
| DGRO iShares Core Dividend Growth | 0.35% | 71,070 | $5.4M | Add +202.4% |
| WMT Walmart Inc. | 0.34% | 46,825 | $5.3M | Add +14.7% |
| VIG Vanguard Dividend Apprec ETF | 0.34% | 22,332 | $5.3M | Add +3.7% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.33% | 110,333 | $5.1M | Add +27.8% |
| QDEC FT Vest Nasdaq-100 Buffer Et | 0.33% | 142,252 | $5.1M | Add +2.7% |
| LLY Eli Lilly & Co. | 0.31% | 4,010 | $4.8M | Add +6.5% |
| SCHP Schwab U.S. Tips ETF | 0.31% | 178,440 | $4.7M | Add +536.6% |
| VWO Vanguard Ftse Emerging Marke | 0.30% | 78,766 | $4.7M | Reduce -1.2% |
| IWV iShares Russell 3000 ETF | 0.30% | 10,724 | $4.6M | Reduce -0.2% |
| CAT Caterpillar Inc. | 0.29% | 4,264 | $4.5M | Reduce -2.2% |
| DUHP Dimensional US High Profi Et | 0.29% | 106,514 | $4.4M | Add +70.1% |
| SCHD Schwab US DVD Equity ETF | 0.29% | 139,657 | $4.4M | Add +3.9% |
| IYY iShares Dow Jones U.S. ETF | 0.28% | 23,497 | $4.3M | Reduce -0.3% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.28% | 116,937 | $4.3M | Add +4.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.26% | 47,921 | $4.0M | Add +9.4% |
| BLV Vanguard Long-Term Bond ETF | 0.26% | 57,796 | $4.0M | Add +1.1% |
| ICVT iShares Convertible Bond ETF | 0.26% | 32,403 | $3.9M | New |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.26% | 77,904 | $3.9M | Add +103.0% |
| VMBS Vanguard Mortgage-Backed Sec | 0.25% | 83,568 | $3.9M | Reduce -0.1% |
| AIRR First Trust Rba American Ind | 0.25% | 28,676 | $3.8M | Add +3.3% |
| GOOG Alphabet Inc. Class C | 0.25% | 10,784 | $3.8M | Add +24.5% |
| GJAN FT Vest US Equity Moderate B | 0.25% | 84,569 | $3.8M | Reduce -0.9% |
| TPLC Timothy PLN US LRG/Mid Cap | 0.24% | 75,184 | $3.8M | Add +5.5% |
| USMV iShares MSCI USA Min Vol Fac | 0.24% | 38,426 | $3.7M | Add +2.1% |
| BKAG BNY Mellon Core Bond ETF | 0.24% | 88,101 | $3.7M | Reduce -58.0% |
| SMH Vaneck Semiconductor ETF | 0.24% | 5,560 | $3.6M | Add +16.4% |
| BALT Inn Defined Wealth Shield | 0.24% | 106,050 | $3.6M | Add +140.7% |
Portfolio Sells Q1 2026 → Q2 2026
| BSV Vanguard Short-Term Bond ETF | Reduce -30.7% | 1.15% | −0.83 |
| OSCV Opus Small Cap Value ETF | Reduce -38.4% | 0.93% | −0.74 |
| BKAG BNY Mellon Core Bond ETF | Reduce -58.0% | 0.24% | −0.44 |
| IYF iShares US Financials ETF | Sold out | 0.00% | −0.28 |
| IVW iShares S&P 500 Growth ETF | Reduce -19.5% | 1.29% | −0.27 |
| MINT PIMCO Enhanced Short Maturit | Reduce -4.2% | 1.06% | −0.25 |
| CGIC Cap Group Intl Core Eq | Reduce -16.8% | 0.79% | −0.23 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -17.3% | 0.78% | −0.21 |
| RLY SS Multi-Asset Real Ret ETF | Reduce -0.1% | 0.66% | −0.16 |
| DDTJ Innovator Ed D10 Buff Jan | Reduce -90.1% | 0.01% | −0.15 |
| SCIO FT Struct Credit Inc. Opp ETF | Reduce -2.7% | 0.67% | −0.14 |
| EFV iShares MSCI Eafe Value ETF | Reduce -54.9% | 0.08% | −0.12 |
| TAXF American Century Diver Muni | Reduce -46.0% | 0.09% | −0.10 |
| BIV Vanguard Intermediate-Term B | Reduce -3.1% | 0.45% | −0.10 |
| JAVA JPMorgan Active Value ETF | Reduce -42.5% | 0.12% | −0.10 |
| QUAL iShares MSCI USA Quality Fac | Reduce -71.1% | 0.04% | −0.10 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Reduce -36.5% | 0.14% | −0.10 |
| IVE iShares S&P 500 Value ETF | Reduce -11.4% | 0.39% | −0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.5% | 0.97% | −0.09 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -41.3% | 0.12% | −0.08 |
| HTRB Hartford TTL RTRN BND ETF | Reduce -31.1% | 0.11% | −0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.2% | 0.55% | −0.07 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.6% | 0.90% | −0.07 |
| IAGG iShares Intl Aggregate Bond | Sold out | 0.00% | −0.07 |
| IEMG iShares Core MSCI Emerging | Reduce -23.6% | 0.23% | −0.07 |
| NVDA Nvidia Corp. | Reduce -4.1% | 0.91% | −0.07 |
| AAPL Apple Inc. | Reduce -2.5% | 0.94% | −0.06 |
| QSPT FT Vest Nasdaq-100 Buffer Et | Reduce -5.0% | 0.60% | −0.06 |
| VXUS Vanguard Total Intl Stock | Reduce -4.7% | 0.47% | −0.06 |
| FRDM Freedom 100 Emeging MRKT ETF | Reduce -14.3% | 1.58% | −0.06 |
| SUB iShares Short-Term National | Reduce -30.1% | 0.08% | −0.06 |
| FDVV Fidelity High Dividend ETF | Sold out | 0.00% | −0.05 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -0.1% | 0.25% | −0.05 |
| EFA iShares MSCI Eafe ETF | Reduce -10.3% | 0.20% | −0.05 |
| JMOM JPMorgan US Momentum Factor | Reduce -43.9% | 0.06% | −0.04 |
| GSEP FT Vest US Equity Moderate B | Reduce -64.0% | 0.02% | −0.04 |
| TLH iShares 10-20 Year Treasury | Reduce -19.9% | 0.08% | −0.04 |
| META Meta Platforms Inc. Class A | Reduce -7.0% | 0.14% | −0.04 |
| SLV iShares Silver Trust | Reduce -16.4% | 0.05% | −0.04 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -36.6% | 0.04% | −0.04 |
| THRO iShares U.S. Thematic Rotati | Reduce -37.0% | 0.06% | −0.04 |
| FDMO Fidelity Momentum Factor ETF | Reduce -9.8% | 0.54% | −0.04 |
| COST Costco Wholesale Corp. | Reduce -1.4% | 0.13% | −0.04 |
| ORLY O'reilly Automotive Inc. | Reduce -4.4% | 0.14% | −0.03 |
| IVES Dan Wedbush AI Rev ETF | Reduce -29.4% | 0.14% | −0.03 |
| TPHD Timothy Plan High DVD STCK | Reduce -8.5% | 0.13% | −0.03 |
| VTEI Vanguard Int Tax-Exempt Bond | Reduce -10.1% | 0.11% | −0.03 |
| BR Broadridge Financial Solutio | Sold out | 0.00% | −0.03 |
| VDE Vanguard Energy ETF | Reduce -0.3% | 0.09% | −0.03 |
| MUNI PIMCO Intermediate Municipal | Sold out | 0.00% | −0.03 |
Portfolio Buys Q1 2026 → Q2 2026
| PSC Principal US Small-Cap ETF | New | 0.68% | +0.68 |
| IWM iShares Russell 2000 ETF | Add +118.6% | 0.87% | +0.48 |
| IYM iShares U.S. Basic Materials | Add +2482.3% | 0.46% | +0.44 |
| IJK iShares S&P Mid-Cap 400 Grow | Add +636.0% | 0.40% | +0.34 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +13.0% | 3.88% | +0.34 |
| XLK SS Technology Select Sector | Add +105.8% | 0.44% | +0.26 |
| ICVT iShares Convertible Bond ETF | New | 0.26% | +0.26 |
| SCHP Schwab U.S. Tips ETF | Add +536.6% | 0.31% | +0.25 |
| FESM Fidelity Enhanced Small Cap | Add +42.6% | 0.64% | +0.24 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.5% | 2.91% | +0.22 |
| DGRO iShares Core Dividend Growth | Add +202.4% | 0.35% | +0.22 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +8.2% | 1.98% | +0.20 |
| IVV iShares Core S&P 500 ETF | Add +30.5% | 0.85% | +0.18 |
| IJS iShares S&P Small-Cap 600 Va | Add +43.3% | 0.56% | +0.16 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +11.8% | 2.04% | +0.16 |
| EELV Invesco S&P Emerging Markets | Add +79.4% | 0.47% | +0.16 |
| EEM iShares MSCI Emerging Market | Add +12.8% | 1.21% | +0.16 |
| SGOV iShares 0-3 Month Treasury B | Add +231.6% | 0.22% | +0.14 |
| UJAN Innovator U.S. Equity Ultra | New | 0.12% | +0.12 |
| EIDO iShares MSCI Indonesia ETF | New | 0.12% | +0.12 |
| BALT Inn Defined Wealth Shield | Add +140.7% | 0.24% | +0.12 |
| DUHP Dimensional US High Profi Et | Add +70.1% | 0.29% | +0.11 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +103.0% | 0.26% | +0.11 |
| EFG iShares MSCI Eafe Growth ETF | New | 0.11% | +0.11 |
| MMIN Nylim Mackay Muni Insured Et | New | 0.10% | +0.10 |
| VTWO Vanguard Russell 2000 ETF | New | 0.10% | +0.10 |
| SMH Vaneck Semiconductor ETF | Add +16.4% | 0.24% | +0.10 |
| IGV iShares Expanded Tech-Softwa | New | 0.09% | +0.09 |
| GRNJ Fundstr Gran SH US SM & Mid | Add +10.1% | 0.64% | +0.09 |
| SOXX iShares Semiconductor ETF | Add +26.6% | 0.17% | +0.09 |
| SPMO Invesco S&P 500 Momentum ETF | Add +5.8% | 0.38% | +0.08 |
| FGD First Trust DJ GL Sel DVD | New | 0.08% | +0.08 |
| PTY PIMCO Corporate & Income Opp | New | 0.08% | +0.08 |
| QQQM Invesco Nasdaq 100 ETF | Add +9.3% | 0.50% | +0.07 |
| SHLD Global X Defense Tech ETF | New | 0.07% | +0.07 |
| NLR Vaneck Urani & Nuclr ETF-Usd | New | 0.07% | +0.07 |
| CORO Ish Intl CTRY Rot Act ETF | New | 0.07% | +0.07 |
| FDL First Trust Morn DVD Lead Inc. | Add +189.1% | 0.12% | +0.07 |
| MTUM iShares MSCI USA Momentum Fa | Add +1.0% | 0.38% | +0.07 |
| IALT Ishrs SYS Alt Act ETF | New | 0.06% | +0.06 |
| VWOB Vanguard Emerg MKTS Gov BND | Add +58.5% | 0.22% | +0.06 |
| AVGO Broadcom Inc. | Add +83.3% | 0.12% | +0.06 |
| GOOG Alphabet Inc. Class C | Add +24.5% | 0.25% | +0.06 |
| OACP Oneascent Core Plus Bond ETF | Add +63.4% | 0.20% | +0.06 |
| BUFQ FT VST Lad NSDQ Buf ETF-Usdi | Add +274.7% | 0.07% | +0.05 |
| SIXO Allian US Equ 6 Mon BU10-Usd | Add +326.0% | 0.07% | +0.05 |
| GGOV iShares Global GB Usd Ha ETF | New | 0.05% | +0.05 |
| LULU Lululemon Athletica Inc. | New | 0.05% | +0.05 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +251.6% | 0.07% | +0.05 |
| GDXJ Vaneck Junior Gold Miners | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |