Innovator Eqty MGD Floor ETFSFLRETF
13F holders, Q1 2026 (March 31)196holders +20
37new positions
15sold out
1famous investor
$35.61avg. 13F price*
At the end of Q1 2026, 196 institutions reported holding Innovator Eqty MGD Floor ETF (SFLR) in their 13F filings, up 20 from Q4 2025. 37 opened new positions and 15 sold out. The largest holders were Bank of America Corp. ($209.6M), LPL Financial LLC ($162.5M) and Americana Partners, LLC ($88.0M). One famous investor held it Ken Griffin (0.0% of Citadel Advisors's portfolio).
- Company
- Innovator Eqty MGD Floor ETF
- CUSIP
- 45783Y673
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q4 2025 → Q1 2026
| Institutions | Total Value | |
|---|---|---|
| New Positions | 37 | $30.4M |
| Exits | 15 | $14.1M |
All 13F filers, Q4 2025 → Q1 2026: 6,507,998 shares bought and 1,623,862 shares sold, net +4,884,136 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 196 holders
| Bank of America Corp. | 0.02% | Add +1.2% | 5,920,303 | $209.6M |
| LPL Financial LLC | 0.04% | Add +7.8% | 4,589,170 | $162.5M |
| Americana Partners, LLC | 2.29% | Add +854.8% | 2,485,585 | $88.0M |
| Kingsview Wealth Management, LLC | 1.05% | Add +14.9% | 2,167,558 | $76.8M |
| Commonwealth Equity Services, LLC | 0.08% | Reduce -19.1% | 1,559,608 | $55.2M |
| Chicago Partners Investment Group LLC | 1.05% | Reduce -5.9% | 1,276,156 | $46.7M |
| Cambridge Investment Research Advisors, Inc. | 0.07% | Add +640.8% | 806,175 | $28.5M |
| Liberty Atlantic Advisors LLC | 19.32% | Add +14.9% | 637,906 | $22.6M |
| Envestnet Asset Management Inc. | 0.01% | Add +39.6% | 567,059 | $20.1M |
| Delta Investment Management, LLC | 3.54% | Reduce -4.6% | 558,310 | $19.8M |
| Wetzel Investment Advisors, Inc. | 6.92% | Add +12.1% | 489,437 | $17.3M |
| Osaic Holdings, Inc. | 0.03% | Reduce -2.7% | 482,185 | $17.1M |
| Raymond James Financial Inc. | 0.00% | Add +110.3% | 432,361 | $15.3M |
| Brookstone Capital Management | 0.16% | Add +42.2% | 403,720 | $14.3M |
| Cetera Investment Advisers | 0.01% | Add +33.5% | 382,879 | $13.6M |
| Rothschild Wealth LLC | 1.19% | Add +0.6% | 372,737 | $13.2M |
| HighTower Advisors, LLC | 0.01% | Add +8.5% | 363,843 | $12.9M |
| Southland Equity Partners LLC | 2.16% | Reduce -7.4% | 313,667 | $11.1M |
| Advisory Services Network, LLC | 0.15% | Add +14.3% | 312,233 | $11.1M |
| Rockefeller Capital Management L.P. | 0.02% | Add +53.3% | 268,650 | $9.5M |
| CCG Wealth Management, LLC | 2.46% | Add +457.0% | 255,746 | $9.1M |
| MML Investors Services, LLC | 0.02% | Add +4.0% | 248,541 | $8.8M |
| AE Wealth Management LLC | 0.05% | Add +27.0% | 247,244 | $8.8M |
| Pinnacle Wealth Management Group, Inc. | 4.24% | Add +46.6% | 244,025 | $8.6M |
| Winnacle Wealth LLC | 6.64% | Reduce -7.0% | 242,979 | $8.6M |
| Pallas Capital Advisors LLC | 0.31% | Reduce -8.0% | 235,419 | $8.3M |
| Farther Finance Advisors, LLC | 0.08% | Add +40.7% | 232,287 | $8.3M |
| NewCorp Financial Services, Inc. | 7.00% | Add +16.3% | 228,117 | $8.1M |
| Evolution Wealth Management Inc. | 5.82% | Reduce -7.5% | 224,896 | $8.0M |
| Private Advisor Group, LLC | 0.04% | Add +13.4% | 218,030 | $7.7M |
| Stratos Wealth Partners, LTD. | 0.09% | Add +77.7% | 209,621 | $7.4M |
| Snowden Capital Advisors LLC | 0.20% | Add +39.6% | 209,196 | $7.4M |
| ATX Financial Planning, LLC | 5.54% | Add +0.3% | 206,074 | $7.3M |
| Perennial Investment Advisors, LLC | 0.57% | Add +16.4% | 202,013 | $7.2M |
| Worth Financial Advisory Group, LLC | 3.03% | Reduce -60.9% | 60,130 | $6.9M |
| First Commonwealth Financial Corp | 1.07% | Add +2.2% | 190,316 | $6.7M |
| Cwm, LLC | 0.02% | Add +7.2% | 187,696 | $6.6M |
| Kestra Advisory Services, LLC | 0.03% | Add +12.3% | 186,753 | $6.6M |
| Triumph Capital Management | 1.32% | Add +0.2% | 181,377 | $6.4M |
| Thrivent Financial for Lutherans | 0.01% | Reduce -19.0% | 172,342 | $6.1M |
| HFG Wealth Management, LLC | 3.29% | Reduce -2.2% | 168,691 | $6.0M |
| VanWeelden Wealth Management, LLC | 4.59% | New | 162,414 | $5.8M |
| Visionary Wealth Advisors | 0.25% | Add +7.1% | 160,126 | $5.7M |
| Steward Partners Investment Advisory, LLC | 0.03% | Reduce -6.2% | 143,421 | $5.1M |
| COFG Advisors, LLC | 1.22% | Add +4.6% | 139,033 | $4.9M |
| NewEdge Advisors, LLC | 0.02% | Add +5.3% | 136,113 | $4.8M |
| Janney Montgomery Scott LLC | 0.01% | Add +6.9% | 130,534 | $4.6M |
| Compass Capital Corp. /Ma/ | 1.63% | Reduce -25.0% | 121,112 | $4.5M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Reduce -0.3% | 116,747 | $4.2M |
| Holos Integrated Wealth LLC | 2.10% | Add +7.5% | 116,027 | $4.2M |
| Beacon Financial Group | 0.41% | Reduce -0.5% | 117,049 | $4.1M |
| Trek Financial, LLC | 0.21% | Reduce -8.3% | 110,674 | $3.9M |
| OneDigital Investment Advisors LLC | 0.04% | New | 104,543 | $3.7M |
| Intrua Financial, LLC | 0.39% | New | 103,774 | $3.7M |
| Columbia Advisory Partners LLC | 2.19% | Add +32.4% | 96,978 | $3.4M |
| Independent Advisor Alliance | 0.04% | New | 95,048 | $3.4M |
| IHT Wealth Management, LLC | 0.07% | Add +7.6% | 91,051 | $3.2M |
| GWN Securities Inc. | 0.62% | Add +40.0% | 90,899 | $3.2M |
| Harbour Investments, Inc. | 0.05% | Reduce -21.1% | 87,186 | $3.1M |
| Independent Financial Group, LLC | 0.07% | Add +79.5% | 85,363 | $3.0M |
| WorthPointe, LLC | 0.79% | Add +64.5% | 81,620 | $2.9M |
| Foundations Investment Advisors, LLC | 0.04% | Add +6.6% | 80,272 | $2.8M |
| Beacon Financial Advisory LLC | 0.63% | Add +7.7% | 79,234 | $2.8M |
| Concorde Asset Management, LLC | 1.35% | Reduce -11.1% | 77,917 | $2.8M |
| Signal Advisors Wealth, LLC | 0.18% | Add +11.0% | 74,901 | $2.7M |
| Mariner, LLC | 0.00% | Add +14.8% | 72,945 | $2.6M |
| Meridian Wealth Management, LLC | 0.08% | Add +35.4% | 62,869 | $2.2M |
| Selby Wealth Management, LLC | 0.87% | Reduce -0.8% | 62,501 | $2.2M |
| Milestone Asset Management, LLC | 0.39% | Reduce -0.5% | 59,634 | $2.1M |
| Collaborative Wealth Managment Inc. | 0.94% | New | 57,575 | $2.0M |
| Concurrent Investment Advisors, LLC | 0.02% | Reduce -55.8% | 56,996 | $2.0M |
| Whipplewood Advisors, LLC | 0.97% | Reduce -0.6% | 52,967 | $1.9M |
| Signaturefd, LLC | 0.03% | Reduce -2.7% | 52,845 | $1.9M |
| Kellett Wealth Advisors, LLC | 1.01% | Reduce -3.4% | 52,372 | $1.9M |
| Susquehanna International Group, LLP | 0.00% | Add +270.6% | 51,507 | $1.8M |
| Flagship Harbor Advisors, LLC | 0.08% | Reduce -19.6% | 51,371 | $1.8M |
| Ballast Rock Private Wealth LLC | 0.99% | Add +26.8% | 50,337 | $1.8M |
| Balance Wealth Partners LLC | 0.55% | Reduce -15.9% | 49,941 | $1.8M |
| Truist Financial Corp. | 0.00% | Add +11.1% | 47,010 | $1.7M |
| Quantinno Capital Management LP | 0.00% | Add +178.8% | 43,860 | $1.6M |
| Stephens Inc. | 0.02% | Reduce -73.2% | 43,267 | $1.5M |
| Red Reef Advisors LLC | 1.55% | Add +3.4% | 41,736 | $1.5M |
| Ameritas Advisory Services, LLC | 0.06% | Reduce -15.3% | 40,124 | $1.4M |
| Valmark Advisers, Inc. | 0.02% | Add +532.8% | 39,709 | $1.4M |
| Mutual Advisors, LLC | 0.03% | Reduce -41.9% | 36,394 | $1.3M |
| SeaCrest Wealth Management, LLC | 0.14% | Reduce -1.5% | 36,069 | $1.3M |
| Glen Eagle Advisors, LLC | 0.17% | No change | 35,100 | $1.2M |
| Davies Financial Advisors, Inc. | 11.17% | Reduce -60.1% | 34,447 | $1.2M |
| CreativeOne Wealth, LLC | 0.03% | No change | 34,285 | $1.2M |
| Integrated Wealth Concepts LLC | 0.01% | New | 34,251 | $1.2M |
| Bright Futures Wealth Management, LLC. | 0.81% | New | 33,460 | $1.2M |
| Sagespring Wealth Partners, LLC | 0.02% | Add +9.0% | 32,788 | $1.2M |
| Addison Capital Co | 0.20% | New | 32,388 | $1.1M |
| CGN Advisors LLC | 0.09% | Add +18.7% | 31,429 | $1.1M |
| Marshall & Sterling Wealth Advisors Inc. | 0.72% | New | 31,204 | $1.1M |
| Core Wealth Advisors, Inc. | 0.26% | Add +29.1% | 31,185 | $1.1M |
| Nest Investments, LLC | 0.89% | Add +14.7% | 30,915 | $1.1M |
| Arax Advisory Partners | 0.03% | Add +25.8% | 30,241 | $1.1M |
| Sequoia Financial Advisors, LLC | 0.01% | Reduce -23.7% | 29,150 | $1.0M |
| Claro Advisors Inc. | 0.12% | Reduce -0.3% | 28,115 | $996K |
| Ifrah Financial Services, Inc. | 0.26% | Add +28.2% | 27,450 | $972K |
| Gateway Wealth Partners, LLC | 0.04% | Add +104.2% | 26,660 | $944K |
| Secured Retirement Advisors, LLC | 0.53% | Reduce -3.3% | 26,579 | $941K |
| Benson Wealth Management INC | 1.22% | Add +809.3% | 25,216 | $893K |
| CFS Investment Advisory Services, LLC | 0.06% | New | 24,445 | $892K |
| Castleview Partners, LLC | 0.45% | Reduce -2.5% | 25,016 | $886K |
| Citadel Advisors | 0.00% | New | 24,787 | $878K |
| Well Done, LLC | 0.12% | Add +89.3% | 23,993 | $850K |
| Sigma Planning Corp | 0.02% | Add +28.3% | 23,970 | $849K |
| NewEdge Wealth, LLC | 0.01% | New | 23,714 | $840K |
| World Investment Advisors | 0.01% | Add +0.0% | 22,273 | $789K |
| Advisor Resource Council | 0.31% | Reduce -68.0% | 22,251 | $788K |
| Clearstead Advisors, LLC | 0.01% | Reduce -12.9% | 22,130 | $784K |
| Sard Wealth Management Group, LLC | 0.42% | Add +0.1% | 21,926 | $776K |
| Archford Capital Strategies, LLC | 0.09% | Reduce -6.9% | 21,829 | $773K |
| Jacobi Capital Management LLC | 0.04% | Add +0.1% | 21,290 | $754K |
| Cornerstone Wealth Management, LLC | 0.04% | Add +1.0% | 20,654 | $731K |
| Occidental Asset Management, LLC | 0.08% | Add +96.8% | 19,430 | $688K |
| HBW Advisory Services LLC | 0.07% | Reduce -44.2% | 19,180 | $679K |
| Jane Street Group, LLC | 0.00% | New | 18,700 | $662K |
| Atticus Wealth Management, LLC | 0.17% | Add +70.2% | 18,113 | $641K |
| IMG Wealth Management, Inc. | 0.40% | Reduce -6.2% | 17,545 | $621K |
| Smartleaf Asset Management LLC | 0.02% | New | 17,406 | $607K |
| Southern Capital Advisors, LLC | 0.28% | Reduce -0.1% | 16,618 | $588K |
| Focus Partners Advisor Solutions, LLC | 0.01% | No change | 15,700 | $556K |
| Foronjy Financial LLC | 0.22% | Add +0.1% | 14,758 | $523K |
| Western Wealth Management, LLC | 0.02% | Reduce -4.0% | 14,026 | $497K |
| Freedom Investment Management, Inc. | 0.15% | Reduce -4.5% | 13,898 | $492K |
| Golden State Wealth Management, LLC | 0.05% | Add +11.9% | 13,738 | $486K |
| WCG Wealth Advisors LLC | 0.01% | Reduce -13.0% | 13,488 | $478K |
| CoreCap Advisors, LLC | 0.02% | Add +3.5% | 13,081 | $463K |
| Kestra Private Wealth Services, LLC | 0.01% | Add +0.1% | 12,969 | $459K |
| WealthPlan Investment Management, LLC | 0.03% | Reduce -1.7% | 12,692 | $449K |
| Aptus Capital Advisors, LLC | 0.00% | Reduce -56.8% | 12,542 | $444K |
| Diligent Investors, LLC | 0.11% | Reduce -0.1% | 12,475 | $442K |
| VestGen Advisors, LLC | 0.01% | Reduce -3.8% | 11,622 | $438K |
| Split Rock Private Trading & Wealth Management, LLC | 0.33% | New | 12,147 | $430K |
| CRA Financial Services, LLC | 0.05% | Reduce -6.1% | 11,770 | $417K |
| Apollon Financial, LLC | 0.06% | New | 11,697 | $414K |
| Wealthgarden F.S. LLC | 0.28% | Add +9.9% | 11,505 | $407K |
| Virtue Capital Management, LLC | 0.06% | Add +20.8% | 11,659 | $406K |
| John W. Brooker & Co., CPAs | 0.63% | Reduce -4.2% | 11,329 | $401K |
| Sovran Advisors, LLC | 0.03% | Reduce -5.4% | 10,742 | $396K |
| KFG Wealth Management, LLC | 0.05% | New | 10,795 | $382K |
| MPWM Advisory Solutions, LLC | 0.20% | Reduce -59.7% | 10,589 | $375K |
| Worth Asset Management, LLC | 0.14% | Reduce -0.9% | 10,547 | $373K |
| Savvy Advisors, Inc. | 0.01% | Add +4.4% | 10,326 | $366K |
| Financial Futures Ltd Liability Co. | 0.16% | Reduce -30.9% | 10,112 | $358K |
| Cypress Wealth Services, LLC | 0.05% | Add +10.6% | 9,881 | $350K |
| Wealthcare Advisory Partners LLC | 0.01% | Add +61.4% | 9,540 | $338K |
| Ibex Wealth Advisors | 0.03% | New | 9,492 | $336K |
| Old Port Advisors | 0.08% | No change | 9,245 | $327K |
| Yarger Wealth Strategies, LLC | 0.13% | Add +0.1% | 9,015 | $319K |
| Disciplined Investments, LLC | 0.11% | No change | 8,832 | $313K |
| Smith, Moore & Co. | 0.02% | Reduce -0.6% | 8,483 | $300K |
| Leelyn Smith, LLC | 0.04% | Reduce -4.8% | 8,364 | $296K |
| &partners | 0.00% | New | 8,102 | $287K |
| Equitable Holdings, Inc. | 0.00% | Add +1.4% | 7,662 | $282K |
| SMI Advisory Services, LLC | 0.05% | Reduce -40.5% | 7,857 | $281K |
| Sunbelt Securities, Inc. | 0.02% | Reduce -11.2% | 7,525 | $266K |
| Merit Financial Group, LLC | 0.00% | Add +6.5% | 7,205 | $255K |
| Centaurus Financial, Inc. | 0.01% | Reduce -3.2% | 6,766 | $240K |
| Belpointe Asset Management LLC | 0.01% | Reduce -33.3% | 6,401 | $227K |
| Strategic Financial Concepts, LLC | 0.05% | New | 6,290 | $223K |
| Orion Porfolio Solutions, LLC | 0.00% | New | 6,209 | $220K |
| First Heartland Consultants, Inc. | 0.02% | Add +8.8% | 6,167 | $218K |
| Tortuga Wealth Management, Inc | 0.20% | Reduce -31.2% | 6,076 | $215K |
| Sound View Wealth Advisors Group, LLC | 0.01% | No change | 5,978 | $212K |
| Private Trust Co. NA | 0.02% | Add +39.8% | 5,759 | $212K |
| Fiduciary Financial Group, LLC | 0.03% | Reduce -20.0% | 5,918 | $210K |
| Elevation Wealth Management LLC | 0.19% | New | 5,795 | $205K |
| Gilpin Wealth Management, LLC | 0.16% | Add +130.0% | 5,680 | $201K |
| Morgan Stanley | 0.00% | Add +220.0% | 5,658 | $200K |
| Financial Network Wealth Advisors LLC | 0.18% | New | 4,849 | $172K |
| Sound Income Strategies, LLC | 0.01% | New | 4,083 | $146K |
| Fifth Third Bancorp | 0.00% | New | 3,878 | $137K |
| Hazlett, Burt & Watson, Inc. | 0.04% | Reduce -7.9% | 3,319 | $117K |
| Creative Financial Designs Inc. | 0.01% | New | 3,000 | $106K |
| Royal Bank of Canada | 0.00% | New | 2,937 | $104K |
| Physician Wealth Advisors, Inc. | 0.01% | New | 2,700 | $96K |
| Keating Financial Advisory Services, Inc. | 0.01% | No change | 2,445 | $87K |
| IFP Advisors, Inc | 0.00% | Add +8.5% | 2,160 | $76K |
| Allworth Financial LP | 0.00% | No change | 2,125 | $75K |
| Dunhill Financial, LLC | 0.02% | Add +443.5% | 2,076 | $74K |
| Blair William & Co. | 0.00% | New | 1,211 | $43K |
| IFG Advisory, LLC | 0.09% | New | 900 | $32K |
| Marshall Investment Management, LLC | 0.01% | New | 535 | $19K |
| Ascentis Independent Advisors | 0.00% | New | 400 | $14K |
| Assetmark, Inc. | 0.00% | Add +113.7% | 374 | $13K |
| Covestor Ltd | 0.00% | New | 194 | $7K |
| Gen-Wealth Partners Inc | 0.00% | New | 128 | $5K |
| O'shaughnessy Asset Management, LLC | 0.00% | No change | 128 | $5K |
| Ashton Thomas Private Wealth, LLC | 0.00% | New | 73 | $3K |
| Archer Investment Corp | 0.00% | New | 54 | $2K |
| Jones Financial Companies LLLP | 0.00% | Reduce -82.2% | 48 | $2K |
| Root Financial Partners, LLC | 0.00% | New | 26 | $921 |
"% of holder's portfolio" is SFLR's weight in each manager's 13F, not the share of Innovator Eqty MGD Floor ETF the manager owns.