Advisory Alpha, LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 11, 2026), Advisory Alpha, LLC reported 571 stock positions worth $4.1 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 8.4% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 7.4%) and Schwab US Mid Cap ETF (SCHM, 6.3%). Compared with Q1 2026, it opened 66 new positions, sold out of 41, added to 288 and reduced 186. The biggest buy was SS Technology Select Sector (XLK, shares +5%) and the biggest sale St Sr Utl SL SE SPDR ETF-Usd (XLU, shares −52%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $4.1B (Q2 2026)
- SEC Filing
- 0001576762-26-000005 ↗ filed Aug 11, 2026
Holdings Value
Holdings 571 stocks · $4.1B
| SPYG SS SPDR P S&P 500 Growth ETF | 8.43% | 2,888,101 | $343.7M | Reduce -2.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 7.36% | 4,938,446 | $300.2M | Reduce -0.1% |
| SCHM Schwab US Mid Cap ETF | 6.32% | 6,983,767 | $257.5M | Reduce -2.4% |
| XLK SS Technology Select Sector | 5.93% | 1,268,200 | $241.6M | Add +4.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 4.94% | 4,000,503 | $201.6M | Reduce -2.3% |
| SPSB SS SPDR P St C Corp. ETF | 3.93% | 5,333,999 | $160.1M | Add +2.9% |
| SCHA Schwab US Small-Cap ETF | 3.36% | 3,796,240 | $137.2M | Reduce -2.2% |
| SPHY SS SPDR P High Yield ETF | 2.73% | 4,753,003 | $111.4M | Reduce -0.0% |
| XLF SS Financial Select Sector | 2.57% | 1,956,757 | $104.9M | Add +2.6% |
| SRLN SS Blackstone Sr Loan ETF | 2.22% | 2,246,592 | $90.5M | Reduce -3.5% |
| VCIT Vanguard Int-Term Corporate | 2.07% | 1,021,669 | $84.4M | Add +1.9% |
| VGSH Vanguard Short-Term Treasury | 1.77% | 1,236,917 | $72.0M | Add +1.6% |
| SPEM State Street SP PTF Em ETF | 1.70% | 1,335,026 | $69.1M | Add +0.3% |
| XLV SS Health Care Select Sector | 1.48% | 379,833 | $60.3M | Add +0.9% |
| XLI SS Industrial Select Sector | 1.41% | 310,256 | $57.5M | Reduce -10.3% |
| SPMB SS SPDR P Mort Back Bond ETF | 1.22% | 2,230,802 | $49.8M | Add +2.9% |
| XLP SS Consumer Staples Sel Sect | 1.21% | 596,228 | $49.5M | Add +22.6% |
| ICVT iShares Convertible Bond ETF | 1.20% | 403,189 | $49.1M | Reduce -2.9% |
| XLY SS Consumer Disc Select Sect | 1.17% | 406,747 | $47.7M | Add +1.6% |
| DFAU Dimensional US Core Equity M | 1.16% | 913,266 | $47.2M | Add +7.5% |
| VSS Vanguard Ftse All Wo X-US SC | 1.07% | 283,898 | $43.8M | Reduce -1.2% |
| AAPL Apple Inc. | 1.05% | 147,592 | $42.7M | Add +1.5% |
| SCHP Schwab U.S. Tips ETF | 1.03% | 1,580,881 | $41.9M | Add +0.1% |
| XLRE SS Real Estate Select Sector | 0.99% | 913,389 | $40.2M | Reduce -0.5% |
| VCLT Vanguard Long-Term Corp. Bond | 0.98% | 531,412 | $40.0M | Add +0.7% |
| FPE FT-Preferred Secur & Inc. ETF | 0.96% | 2,184,822 | $39.1M | Add +1.7% |
| NVDA Nvidia Corp. | 0.96% | 194,777 | $39.0M | Add +6.8% |
| SCHR Schwab Intermediate-Term US | 0.92% | 1,527,811 | $37.7M | Reduce -0.2% |
| XLC SS Comm Select Sector SPDR | 0.86% | 326,682 | $35.0M | Reduce -1.2% |
| VIG Vanguard Dividend Apprec ETF | 0.81% | 139,306 | $33.0M | Reduce -4.0% |
| MLPX Global X MLP & Energy Infras | 0.73% | 404,310 | $29.8M | Reduce -2.0% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.69% | 1,079,040 | $28.3M | Add +1.4% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.68% | 412,915 | $27.8M | Add +1.7% |
| DFAI Dimensional International Co. | 0.66% | 648,270 | $26.7M | Add +8.9% |
| DFAS Dimensional US Small Cap ETF | 0.65% | 320,063 | $26.4M | Add +7.8% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.61% | 806,621 | $24.9M | Reduce -5.0% |
| SPAB SS SPDR P Agg Bond ETF | 0.60% | 955,598 | $24.4M | Add +2.3% |
| MSFT Microsoft Corp. | 0.52% | 57,359 | $21.4M | Add +8.8% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.52% | 107,901 | $21.3M | Add +6.1% |
| XLB SS Materials Select Sector | 0.52% | 415,988 | $21.1M | Reduce -0.9% |
| SCHD Schwab US DVD Equity ETF | 0.49% | 632,443 | $20.1M | Add +1.4% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.48% | 221,997 | $19.5M | Add +0.6% |
| AMZN Amazon.com Inc. | 0.43% | 73,039 | $17.4M | Add +4.5% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.40% | 52,638 | $16.1M | Add +5.3% |
| DFIS Dimensional International SM | 0.39% | 455,568 | $16.0M | Add +7.8% |
| DFLV Dim US Large Cap Value ETF | 0.38% | 394,851 | $15.6M | Add +6.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.38% | 249,443 | $15.5M | Reduce -0.4% |
| XLE SS Energy Select Sector | 0.37% | 283,956 | $15.1M | Reduce -11.2% |
| DFAE Dimensional Emerging Core Eq | 0.36% | 364,776 | $14.7M | Add +6.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.36% | 320,069 | $14.5M | Reduce -51.7% |
| GOOGL Alphabet Inc. Class A | 0.35% | 39,867 | $14.2M | Add +5.5% |
| PJUN Innovator U.S. Equity Power | 0.33% | 309,557 | $13.4M | Add +108.3% |
| TSLA Tesla Inc. | 0.32% | 31,453 | $13.2M | Add +8.5% |
| GOOG Alphabet Inc. Class C | 0.32% | 37,077 | $13.1M | Add +4.6% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.32% | 518,155 | $13.0M | Reduce -2.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.29% | 15,953 | $11.9M | Reduce -15.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.29% | 48,560 | $11.8M | Add +6.1% |
| BSJQ Invesco Bulletshares 2026 HY | 0.29% | 507,769 | $11.7M | Add +7.2% |
| DFIV Dimensional International Va | 0.26% | 198,674 | $10.7M | Add +2.5% |
| IJH iShares Core S&P Midcap ETF | 0.26% | 135,810 | $10.5M | Reduce -0.1% |
| BSJR Invesco Bulletshares 2027 HY | 0.26% | 465,244 | $10.4M | Add +7.7% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.25% | 27,456 | $10.0M | Add +4.3% |
| META Meta Platforms Inc. Class A | 0.24% | 17,351 | $9.8M | Add +19.7% |
| DFSV Dimensional US Small Cap Val | 0.23% | 238,078 | $9.2M | Add +6.5% |
| DISV Dimensional International SM | 0.22% | 227,732 | $9.1M | Add +6.9% |
| LLY Eli Lilly & Co. | 0.21% | 7,238 | $8.7M | Add +16.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.21% | 16,722 | $8.4M | Add +17.0% |
| AMAT Applied Materials Inc. | 0.19% | 10,869 | $7.9M | Reduce -5.7% |
| CAT Caterpillar Inc. | 0.19% | 7,135 | $7.6M | Add +18.1% |
| PG The Procter & Gamble Co. | 0.18% | 49,531 | $7.3M | Add +115.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.18% | 19,577 | $7.2M | Reduce -0.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.18% | 83,149 | $7.2M | Reduce -3.6% |
| BSJS Invesco Bulletshares 2028 HY | 0.17% | 327,100 | $7.1M | Add +8.3% |
| JPST JPMorgan Ultra-Short Income | 0.17% | 136,583 | $6.9M | Reduce -5.1% |
| JPM JPMorgan Chase & Co. | 0.16% | 20,476 | $6.7M | Add +50.9% |
| WMT Walmart Inc. | 0.16% | 57,915 | $6.6M | Add +10.9% |
| VTIP Vanguard Short-Term Tips | 0.14% | 115,968 | $5.8M | Add +28.6% |
| PMAY Innovator U.S. Equity Power | 0.14% | 137,093 | $5.7M | Add +271.2% |
| JNJ Johnson & Johnson | 0.14% | 22,094 | $5.6M | Add +33.9% |
| XOM Exxon Mobil Corp. | 0.13% | 38,417 | $5.3M | Add +6.8% |
| PFEB Innovator U.S. Equity Power | 0.13% | 118,670 | $5.1M | Add +6.0% |
| BSJT Invesco Bulletshares 2029 HY | 0.12% | 229,603 | $4.9M | Add +5.5% |
| IAU iShares Gold Trust | 0.11% | 60,121 | $4.5M | Reduce -3.5% |
| PMAR Innovator U.S. Equity Power | 0.10% | 86,672 | $4.1M | Add +43.1% |
| FDL First Trust Morn DVD Lead Inc. | 0.10% | 83,486 | $4.1M | Add +21.8% |
| VOO Vanguard S&P 500 ETF | 0.10% | 5,746 | $4.0M | Reduce -35.8% |
| GE General Electric filed as GE AEROSPACE | 0.10% | 10,544 | $3.9M | Add +19.5% |
| NFLX Netflix Inc. | 0.09% | 54,000 | $3.9M | Add +10.4% |
| BSJU Invesco Bulletshares 2030 HY | 0.09% | 148,157 | $3.8M | Add +1.1% |
| NEE Nextera Energy Inc. | 0.09% | 42,470 | $3.7M | Add +55.1% |
| AMD Advanced Micro Devices | 0.09% | 6,365 | $3.7M | Reduce -22.2% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.09% | 103,834 | $3.5M | Reduce -3.3% |
| JEPI JPMorgan Equity Premium Inco | 0.09% | 62,147 | $3.5M | Add +17.7% |
| PGHY Invesco Global Ex US High Yi | 0.09% | 176,861 | $3.5M | Reduce -23.5% |
| FVD First Trust Value Line DVD | 0.09% | 72,040 | $3.5M | Reduce -16.7% |
| KLAC KLA Corp. | 0.08% | 11,345 | $3.4M | Reduce -0.7% |
| PJUL Innovator U.S. Equity Power | 0.08% | 70,020 | $3.4M | Reduce -49.3% |
| IVV iShares Core S&P 500 ETF | 0.08% | 4,534 | $3.4M | Add +12.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.08% | 15,410 | $3.4M | Reduce -4.5% |
| PANW Palo Alto Networks Inc. | 0.08% | 9,818 | $3.3M | Add +54.1% |
Portfolio Sells Q1 2026 → Q2 2026
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -51.7% | 0.36% | −0.47 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -3.5% | 2.22% | −0.33 |
| SPHY SS SPDR P High Yield ETF | Reduce -0.0% | 2.73% | −0.30 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.1% | 7.36% | −0.28 |
| PAUG Innovator U.S. Equity Power | Reduce -72.7% | 0.07% | −0.20 |
| XLE SS Energy Select Sector | Reduce -11.2% | 0.37% | −0.17 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -2.3% | 4.94% | −0.16 |
| DE Deere & Co. | Reduce -75.6% | 0.05% | −0.15 |
| XLC SS Comm Select Sector SPDR | Reduce -1.2% | 0.86% | −0.14 |
| XLI SS Industrial Select Sector | Reduce -10.3% | 1.41% | −0.12 |
| SCHR Schwab Intermediate-Term US | Reduce -0.2% | 0.92% | −0.12 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -5.0% | 0.61% | −0.10 |
| MLPX Global X MLP & Energy Infras | Reduce -2.0% | 0.73% | −0.10 |
| PJUL Innovator U.S. Equity Power | Reduce -49.3% | 0.08% | −0.09 |
| VRP Invesco Variable Rate Prefer | Reduce -50.3% | 0.06% | −0.07 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -1.2% | 1.07% | −0.07 |
| SCHB Schwab US Broad Market ETF | Reduce -69.4% | 0.03% | −0.06 |
| XLB SS Materials Select Sector | Reduce -0.9% | 0.52% | −0.05 |
| VOO Vanguard S&P 500 ETF | Reduce -35.8% | 0.10% | −0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -0.4% | 0.38% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -4.0% | 0.81% | −0.04 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -70.2% | 0.02% | −0.04 |
| SCHG Schwab US Large-Cap Growth | Reduce -43.0% | 0.06% | −0.04 |
| SJNK SS SPDR BB St Hi Yield ETF | Reduce -2.1% | 0.32% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -15.1% | 0.29% | −0.04 |
| IAU iShares Gold Trust | Reduce -3.5% | 0.11% | −0.04 |
| XLRE SS Real Estate Select Sector | Reduce -0.5% | 0.99% | −0.04 |
| PGHY Invesco Global Ex US High Yi | Reduce -23.5% | 0.09% | −0.04 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -50.3% | 0.03% | −0.03 |
| JPST JPMorgan Ultra-Short Income | Reduce -5.1% | 0.17% | −0.03 |
| HYZD Wisdomtree Interest Rate Hed | Reduce -76.6% | 0.01% | −0.03 |
| USD Proshares Ultra Semiconduct | Sold out | 0.00% | −0.03 |
| PLTR Palantir Technologies Inc. Class A | Reduce -33.5% | 0.02% | −0.03 |
| FVD First Trust Value Line DVD | Reduce -16.7% | 0.09% | −0.03 |
| VOOV Vanguard S&P 500 Value ETF | Reduce -64.3% | 0.01% | −0.02 |
| COP Conocophillips | Reduce -24.3% | 0.03% | −0.02 |
| FLBL Franklin Senior Loan ETF | Reduce -77.0% | 0.01% | −0.02 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -46.4% | 0.03% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -0.7% | 0.06% | −0.02 |
| SCHZ Schwab US Aggregate Bond ETF | Sold out | 0.00% | −0.02 |
| SKOR NT Crdscr US Corp. BD ETF | Reduce -77.0% | 0.01% | −0.02 |
| RSPU Invesco S&P 500 Equal Weight | Reduce -73.3% | 0.01% | −0.02 |
| IAGG iShares Intl Aggregate Bond | Reduce -39.4% | 0.02% | −0.02 |
| JPIB JPMorgan Intl BND ETF | Reduce -75.3% | 0.01% | −0.02 |
| T AT&T Inc. | Reduce -0.1% | 0.03% | −0.02 |
| RSPT Invesco S&P 500 Equal Weight | Reduce -66.3% | 0.01% | −0.02 |
| CTRA Coterra Energy Inc. | Sold out | 0.00% | −0.02 |
| VDE Vanguard Energy ETF | Sold out | 0.00% | −0.02 |
| UGL Proshares Ultra Gold | Reduce -25.6% | 0.01% | −0.02 |
| NLR Vaneck Urani & Nuclr ETF-Usd | Reduce -4.1% | 0.04% | −0.01 |
Portfolio Buys Q1 2026 → Q2 2026
| XLK SS Technology Select Sector | Add +4.7% | 5.93% | +1.53 |
| PJUN Innovator U.S. Equity Power | Add +108.3% | 0.33% | +0.16 |
| XLP SS Consumer Staples Sel Sect | Add +22.6% | 1.21% | +0.13 |
| DFAU Dimensional US Core Equity M | Add +7.5% | 1.16% | +0.11 |
| PMAY Innovator U.S. Equity Power | Add +271.2% | 0.14% | +0.10 |
| PG The Procter & Gamble Co. | Add +115.6% | 0.18% | +0.09 |
| NVDA Nvidia Corp. | Add +6.8% | 0.96% | +0.09 |
| DFAS Dimensional US Small Cap ETF | Add +7.8% | 0.65% | +0.07 |
| CAT Caterpillar Inc. | Add +18.1% | 0.19% | +0.07 |
| BPRE Bluerock Private Real Estate | New | 0.06% | +0.06 |
| SPMO Invesco S&P 500 Momentum ETF | Add +311.1% | 0.07% | +0.06 |
| LLY Eli Lilly & Co. | Add +16.9% | 0.21% | +0.06 |
| MU Micron Technology Inc. | Add +39.0% | 0.07% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +50.9% | 0.16% | +0.06 |
| PANW Palo Alto Networks Inc. | Add +54.1% | 0.08% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +5.5% | 0.35% | +0.05 |
| INTC Intel Corp. | Add +118.8% | 0.05% | +0.04 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +5.3% | 0.40% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +4.6% | 0.32% | +0.04 |
| DFAE Dimensional Emerging Core Eq | Add +6.7% | 0.36% | +0.04 |
| AAPL Apple Inc. | Add +1.5% | 1.05% | +0.04 |
| MRVL Marvell Technology Inc. | New | 0.04% | +0.04 |
| ALAB Astera Labs Inc. | New | 0.04% | +0.04 |
| GRNY Fundstr Gran SH US LRG Cap | Add +379.3% | 0.04% | +0.03 |
| TSLA Tesla Inc. | Add +8.5% | 0.32% | +0.03 |
| AMZN Amazon.com Inc. | Add +4.5% | 0.43% | +0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +4.3% | 0.25% | +0.03 |
| GE General Electric | Add +19.5% | 0.10% | +0.03 |
| PMAR Innovator U.S. Equity Power | Add +43.1% | 0.10% | +0.03 |
| JNJ Johnson & Johnson | Add +33.9% | 0.14% | +0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +103.6% | 0.04% | +0.03 |
| SOXL Direx Dail Semi Bu 3X Et-Usd | New | 0.03% | +0.03 |
| FIX Comfort Systems USA Inc. | Add +157.5% | 0.04% | +0.02 |
| PAPR Innovator U.S. Equity Power | Add +53.2% | 0.08% | +0.02 |
| TTMI TTM Technologies | New | 0.02% | +0.02 |
| SNDK Sandisk Corp. | Add +55.1% | 0.03% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +9.8% | 0.07% | +0.02 |
| DFAI Dimensional International Co. | Add +8.9% | 0.66% | +0.02 |
| DELL Dell Technologies -C | Add +19.6% | 0.03% | +0.02 |
| NEE Nextera Energy Inc. | Add +55.1% | 0.09% | +0.02 |
| SPCX Space Exploration Techn Class A | New | 0.02% | +0.02 |
| JADE JPM Activ Develop MKT Eq ETF | Add +116.8% | 0.04% | +0.02 |
| WDC Western Digital Corp. | Add +19.7% | 0.03% | +0.02 |
| VTIP Vanguard Short-Term Tips | Add +28.6% | 0.14% | +0.02 |
| DFLV Dim US Large Cap Value ETF | Add +6.0% | 0.38% | +0.02 |
| DAN Dana Inc. | New | 0.02% | +0.02 |
| QCOM Qualcomm Inc. | Add +37.9% | 0.04% | +0.02 |
| ERIE Erie Indemnity Company Class A | Add +157.7% | 0.03% | +0.02 |
| CSCO Cisco Systems Inc. | Add +30.8% | 0.04% | +0.02 |
| ADM Archer-Daniels-Midland Co. | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |