Advisory Alpha, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 17, 2025), Advisory Alpha, LLC reported 437 stock positions worth $2.8 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 10.1% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.4%) and Schwab US Mid Cap ETF (SCHM, 5.6%). Compared with Q3 2024, it opened 42 new positions, sold out of 28, added to 223 and reduced 154. The biggest buy was SS Health Care Select Sector (XLV, shares +46%) and the biggest sale SS Financial Select Sector (XLF, shares −33%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $2.8B (Q4 2024)
- SEC Filing
- 0001085146-25-000310 ↗ filed Jan 17, 2025
Holdings Value
Holdings 437 stocks · $2.8B
| SPYG SS SPDR P S&P 500 Growth ETF | 10.10% | 3,228,143 | $283.8M | Reduce -4.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.35% | 4,586,864 | $234.6M | Reduce -1.9% |
| SCHM Schwab US Mid Cap ETF | 5.64% | 5,718,828 | $158.5M | Reduce -1.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.35% | 4,405,127 | $150.3M | Add +0.8% |
| VGSH Vanguard Short-Term Treasury | 4.03% | 1,945,534 | $113.2M | Add +2.4% |
| XLK SS Technology Select Sector | 4.00% | 482,796 | $112.3M | Add +0.6% |
| SCHA Schwab US Small-Cap ETF | 3.90% | 4,232,965 | $109.5M | Reduce -2.0% |
| SPHY SS SPDR P High Yield ETF | 2.71% | 3,244,651 | $76.2M | Reduce -0.6% |
| SPSB SS SPDR P St C Corp. ETF | 2.55% | 2,401,364 | $71.7M | Add +2.5% |
| BKLN Invesco Senior Loan ETF | 2.47% | 3,298,315 | $69.5M | Reduce -0.2% |
| XLV SS Health Care Select Sector | 1.90% | 388,814 | $53.5M | Add +45.8% |
| VRP Invesco Variable Rate Prefer | 1.86% | 2,161,914 | $52.3M | Reduce -0.1% |
| XLF SS Financial Select Sector | 1.75% | 1,016,551 | $49.1M | Reduce -32.7% |
| VMBS Vanguard Mortgage-Backed Sec | 1.71% | 1,056,401 | $47.9M | Add +5.8% |
| VCIT Vanguard Int-Term Corporate | 1.68% | 587,012 | $47.1M | Add +7.5% |
| XLI SS Industrial Select Sector | 1.63% | 346,864 | $45.7M | Add +0.9% |
| XLC SS Comm Select Sector SPDR | 1.54% | 447,786 | $43.4M | Add +11.1% |
| SPEM State Street SP PTF Em ETF | 1.52% | 1,112,922 | $42.7M | Reduce -4.5% |
| VSS Vanguard Ftse All Wo X-US SC | 1.52% | 372,681 | $42.7M | Reduce -1.3% |
| XLY SS Consumer Disc Select Sect | 1.42% | 177,563 | $39.8M | Reduce -2.5% |
| ICVT iShares Convertible Bond ETF | 1.34% | 443,338 | $37.7M | Reduce -3.5% |
| VCLT Vanguard Long-Term Corp. Bond | 1.31% | 493,859 | $36.9M | Reduce -0.1% |
| XLRE SS Real Estate Select Sector | 1.14% | 788,274 | $32.1M | Reduce -2.3% |
| DFAU Dimensional US Core Equity M | 1.07% | 739,980 | $30.0M | Add +5.5% |
| AAPL Apple Inc. | 1.06% | 118,983 | $29.8M | Add +4.8% |
| XLP SS Consumer Staples Sel Sect | 1.04% | 373,335 | $29.3M | Add +0.5% |
| VIG Vanguard Dividend Apprec ETF | 0.97% | 139,177 | $27.3M | Reduce -0.7% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.92% | 989,377 | $25.9M | Add +1.9% |
| SCHP Schwab U.S. Tips ETF | 0.90% | 980,880 | $25.3M | Reduce -4.3% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.86% | 382,726 | $24.2M | Reduce -0.8% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.75% | 689,091 | $21.2M | Add +49.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.75% | 841,915 | $21.0M | Add +8.6% |
| DFAI Dimensional International Co. | 0.68% | 653,176 | $19.1M | Add +8.7% |
| XLB SS Materials Select Sector | 0.62% | 206,796 | $17.4M | Add +106.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.56% | 208,306 | $15.8M | Reduce -0.2% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.53% | 217,848 | $15.0M | Add +7.4% |
| MSFT Microsoft Corp. | 0.53% | 35,353 | $14.9M | Add +8.2% |
| NVDA Nvidia Corp. | 0.53% | 109,833 | $14.7M | Add +5.6% |
| SCHD Schwab US DVD Equity ETF | 0.48% | 489,219 | $13.4M | Add +13.5% |
| SCHR Schwab Intermediate-Term US | 0.46% | 527,784 | $12.8M | Add +7.6% |
| COWZ Pacer US Cash Cows 100 ETF | 0.42% | 206,752 | $11.7M | Add +7.8% |
| FPE FT-Preferred Secur & Inc. ETF | 0.41% | 657,658 | $11.6M | New |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.41% | 44,883 | $11.4M | Reduce -1.7% |
| XLE SS Energy Select Sector | 0.40% | 129,809 | $11.1M | Reduce -38.9% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.39% | 68,551 | $11.1M | Reduce -0.3% |
| DFAS Dimensional US Small Cap ETF | 0.37% | 159,833 | $10.4M | Add +5.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.33% | 15,655 | $9.2M | Add +0.9% |
| DFLV Dim US Large Cap Value ETF | 0.32% | 294,884 | $8.9M | Add +0.2% |
| AMZN Amazon.com Inc. | 0.32% | 40,327 | $8.8M | Add +11.1% |
| BSJP Invesco Bulletshares 2025 HY | 0.31% | 377,301 | $8.7M | Add +10.3% |
| IJH iShares Core S&P Midcap ETF | 0.28% | 128,083 | $8.0M | Add +0.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.28% | 26,653 | $7.7M | Add +3.5% |
| JPST JPMorgan Ultra-Short Income | 0.27% | 150,256 | $7.6M | Add +43.6% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.25% | 165,062 | $7.0M | Add +11.3% |
| BSJQ Invesco Bulletshares 2026 HY | 0.25% | 298,590 | $6.9M | Add +13.0% |
| TSLA Tesla Inc. | 0.24% | 16,369 | $6.6M | Add +9.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.23% | 32,876 | $6.5M | Reduce -1.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.22% | 15,223 | $6.2M | Reduce -5.7% |
| PAUG Innovator U.S. Equity Power | 0.20% | 148,181 | $5.7M | Reduce -2.8% |
| PJUN Innovator U.S. Equity Power | 0.20% | 150,492 | $5.6M | Reduce -3.4% |
| PJUL Innovator U.S. Equity Power | 0.20% | 136,766 | $5.6M | Reduce -1.8% |
| DFIS Dimensional International SM | 0.20% | 226,886 | $5.6M | Add +4.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 19,829 | $5.6M | Reduce -1.1% |
| DE Deere & Co. | 0.20% | 13,040 | $5.5M | Add +2.2% |
| DFAE Dimensional Emerging Core Eq | 0.19% | 205,604 | $5.2M | Add +3.1% |
| BSJR Invesco Bulletshares 2027 HY | 0.19% | 232,296 | $5.2M | Add +5.2% |
| VOO Vanguard S&P 500 ETF | 0.18% | 9,346 | $5.0M | Add +3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.16% | 10,104 | $4.6M | Reduce -3.8% |
| GOOG Alphabet Inc. Class C | 0.15% | 22,842 | $4.4M | Add +6.8% |
| PGHY Invesco Global Ex US High Yi | 0.15% | 214,754 | $4.2M | Add +20.3% |
| FVD First Trust Value Line DVD | 0.14% | 93,161 | $4.1M | Reduce -25.5% |
| META Meta Platforms Inc. Class A | 0.14% | 6,919 | $4.1M | Add +13.9% |
| BSJS Invesco Bulletshares 2028 HY | 0.14% | 186,214 | $4.0M | Add +0.3% |
| GOOGL Alphabet Inc. Class A | 0.13% | 19,035 | $3.6M | Add +18.1% |
| XOM Exxon Mobil Corp. | 0.12% | 32,267 | $3.5M | Add +14.6% |
| SCHG Schwab US Large-Cap Growth | 0.12% | 119,669 | $3.3M | Reduce -7.8% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.12% | 112,192 | $3.3M | Reduce -4.0% |
| UPS United Parcel Service Class B | 0.12% | 25,939 | $3.3M | Reduce -2.3% |
| DFIV Dimensional International Va | 0.12% | 91,521 | $3.2M | Add +7.0% |
| BSJT Invesco Bulletshares 2029 HY | 0.12% | 151,108 | $3.2M | New |
| POCT Innovator U.S. Equity Power | 0.11% | 80,679 | $3.2M | Add +461.8% |
| HD Home Depot Inc. | 0.11% | 7,591 | $3.0M | Reduce -23.3% |
| LLY Eli Lilly & Co. | 0.10% | 3,751 | $2.9M | Add +3.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.10% | 17,008 | $2.9M | Reduce -3.1% |
| COST Costco Wholesale Corp. | 0.10% | 3,115 | $2.9M | Add +4.2% |
| JPM JPMorgan Chase & Co. | 0.10% | 11,886 | $2.8M | Add +0.0% |
| PMAR Innovator U.S. Equity Power | 0.10% | 69,740 | $2.8M | Reduce -0.4% |
| NSA National Storage Affiliates | 0.10% | 72,569 | $2.8M | No change |
| WMT Walmart Inc. | 0.09% | 29,408 | $2.7M | Add +3.5% |
| FTCS First Trust Capital Strength | 0.09% | 28,560 | $2.5M | New |
| VTIP Vanguard Short-Term Tips | 0.09% | 51,543 | $2.5M | Add +18.3% |
| IAU iShares Gold Trust | 0.09% | 49,756 | $2.5M | Reduce -4.4% |
| EFV iShares MSCI Eafe Value ETF | 0.08% | 45,438 | $2.4M | Reduce -6.8% |
| RDVY First Trust Rising Dividend | 0.08% | 38,357 | $2.3M | Reduce -9.7% |
| PG The Procter & Gamble Co. | 0.08% | 13,473 | $2.3M | Add +9.4% |
| PAPR Innovator U.S. Equity Power | 0.08% | 59,933 | $2.2M | Reduce -0.3% |
| BIV Vanguard Intermediate-Term B | 0.08% | 28,967 | $2.2M | Reduce -8.5% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.08% | 5,086 | $2.2M | Add +1.7% |
| UNH Unitedhealth Group Inc. | 0.08% | 4,262 | $2.2M | Reduce -0.4% |
| DFSV Dimensional US Small Cap Val | 0.08% | 68,855 | $2.1M | Add +4.8% |
Portfolio Sells Q3 2024 → Q4 2024
| XLF SS Financial Select Sector | Reduce -32.7% | 1.75% | −0.68 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.9% | 8.35% | −0.43 |
| BSJO Invesco Bulletshares 2024 HY | Sold out | 0.00% | −0.32 |
| XLE SS Energy Select Sector | Reduce -38.9% | 0.40% | −0.27 |
| SPEM State Street SP PTF Em ETF | Reduce -4.5% | 1.52% | −0.19 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -1.3% | 1.52% | −0.17 |
| XLRE SS Real Estate Select Sector | Reduce -2.3% | 1.14% | −0.14 |
| VCLT Vanguard Long-Term Corp. Bond | Reduce -0.1% | 1.31% | −0.11 |
| SPHY SS SPDR P High Yield ETF | Reduce -0.6% | 2.71% | −0.08 |
| SCHM Schwab US Mid Cap ETF | Reduce -1.6% | 5.64% | −0.07 |
| SCHP Schwab U.S. Tips ETF | Reduce -4.3% | 0.90% | −0.07 |
| FVD First Trust Value Line DVD | Reduce -25.5% | 0.14% | −0.06 |
| SCHA Schwab US Small-Cap ETF | Reduce -2.0% | 3.90% | −0.05 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -0.8% | 0.86% | −0.05 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -0.2% | 0.56% | −0.04 |
| HD Home Depot Inc. | Reduce -23.3% | 0.11% | −0.04 |
| PNOV Innovator U.S. Equity Power | Reduce -39.5% | 0.05% | −0.03 |
| ICVT iShares Convertible Bond ETF | Reduce -3.5% | 1.34% | −0.02 |
| FTSM First Trust Enh Short Mat FD | Sold out | 0.00% | −0.02 |
| VRP Invesco Variable Rate Prefer | Reduce -0.1% | 1.86% | −0.02 |
| PFEB Innovator U.S. Equity Power | Sold out | 0.00% | −0.02 |
| HYLS FT Tactical High Yield ETF | Reduce -29.9% | 0.04% | −0.02 |
| WTFC Wintrust Financial Corp. | Sold out | 0.00% | −0.02 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.7% | 0.97% | −0.02 |
| FIXD First Trust Smith Opportunis | Reduce -24.4% | 0.04% | −0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -0.3% | 0.39% | −0.01 |
| EFV iShares MSCI Eafe Value ETF | Reduce -6.8% | 0.08% | −0.01 |
| CGCP Cap Group Core Plus Income | Reduce -21.6% | 0.04% | −0.01 |
| FPX First Trust US Equity Opport | Sold out | 0.00% | −0.01 |
| UPS United Parcel Service Class B | Reduce -2.3% | 0.12% | −0.01 |
| UNH Unitedhealth Group Inc. | Reduce -0.4% | 0.08% | −0.01 |
| FTV Fortive Corp. | Sold out | 0.00% | −0.01 |
| PGX Invesco Preferred ETF | Reduce -12.0% | 0.06% | −0.01 |
| OCTW Alianzim US Eq BFR20 Oct-Usd | Sold out | 0.00% | −0.01 |
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -16.3% | 0.05% | −0.01 |
| BIV Vanguard Intermediate-Term B | Reduce -8.5% | 0.08% | −0.01 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -15.6% | 0.05% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -36.7% | 0.02% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -7.0% | 0.03% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -50.7% | 0.01% | −0.01 |
| WY Weyerhaeuser Co. | Sold out | 0.00% | −0.01 |
| XEL Xcel Energy Inc. | Reduce -47.7% | 0.01% | −0.01 |
| FITB Fifth Third Bancorp | Sold out | 0.00% | −0.01 |
| PRU Prudential Financial Inc. | Sold out | 0.00% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -3.8% | 0.16% | −0.01 |
| SWK Stanley Black & Decker Inc. | Sold out | 0.00% | −0.01 |
| RDVY First Trust Rising Dividend | Reduce -9.7% | 0.08% | −0.01 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.01 |
| SPHD Invesco S&P 500 High Dividen | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| XLV SS Health Care Select Sector | Add +45.8% | 1.90% | +0.45 |
| FPE FT-Preferred Secur & Inc. ETF | New | 0.41% | +0.41 |
| XLB SS Materials Select Sector | Add +106.1% | 0.62% | +0.28 |
| XLC SS Comm Select Sector SPDR | Add +11.1% | 1.54% | +0.25 |
| FLRN SS SPDR BB Ig Float RT ETF | Add +49.5% | 0.75% | +0.25 |
| XLK SS Technology Select Sector | Add +0.6% | 4.00% | +0.15 |
| AAPL Apple Inc. | Add +4.8% | 1.06% | +0.12 |
| BSJT Invesco Bulletshares 2029 HY | New | 0.12% | +0.12 |
| TSLA Tesla Inc. | Add +9.2% | 0.24% | +0.10 |
| POCT Innovator U.S. Equity Power | Add +461.8% | 0.11% | +0.09 |
| FTCS First Trust Capital Strength | New | 0.09% | +0.09 |
| JPST JPMorgan Ultra-Short Income | Add +43.6% | 0.27% | +0.08 |
| DFAU Dimensional US Core Equity M | Add +5.5% | 1.07% | +0.08 |
| NVDA Nvidia Corp. | Add +5.6% | 0.53% | +0.08 |
| AMZN Amazon.com Inc. | Add +11.1% | 0.32% | +0.07 |
| VCIT Vanguard Int-Term Corporate | Add +7.5% | 1.68% | +0.05 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +7.4% | 0.53% | +0.05 |
| VGSH Vanguard Short-Term Treasury | Add +2.4% | 4.03% | +0.05 |
| SCHD Schwab US DVD Equity ETF | Add +13.5% | 0.48% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +18.1% | 0.13% | +0.03 |
| SPSB SS SPDR P St C Corp. ETF | Add +2.5% | 2.55% | +0.03 |
| MSFT Microsoft Corp. | Add +8.2% | 0.53% | +0.03 |
| VMBS Vanguard Mortgage-Backed Sec | Add +5.8% | 1.71% | +0.03 |
| SPAB SS SPDR P Agg Bond ETF | Add +8.6% | 0.75% | +0.03 |
| BSJP Invesco Bulletshares 2025 HY | Add +10.3% | 0.31% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +6.8% | 0.15% | +0.03 |
| BSJQ Invesco Bulletshares 2026 HY | Add +13.0% | 0.25% | +0.03 |
| PGHY Invesco Global Ex US High Yi | Add +20.3% | 0.15% | +0.02 |
| COWZ Pacer US Cash Cows 100 ETF | Add +7.8% | 0.42% | +0.02 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +11.3% | 0.25% | +0.02 |
| META Meta Platforms Inc. Class A | Add +13.9% | 0.14% | +0.02 |
| DFAS Dimensional US Small Cap ETF | Add +5.1% | 0.37% | +0.02 |
| NFLX Netflix Inc. | Add +9.0% | 0.07% | +0.02 |
| COP Conocophillips | Add +57.4% | 0.05% | +0.02 |
| IWF iShares Russell 1000 Growth | Add +127.3% | 0.03% | +0.02 |
| RTX RTX Corp. | New | 0.02% | +0.02 |
| VTI VG Morningstar TS MKT ETF-US | Add +3.5% | 0.28% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +31.8% | 0.06% | +0.02 |
| SCHR Schwab Intermediate-Term US | Add +7.6% | 0.46% | +0.02 |
| FSK FS KKR Capital Corp. | New | 0.01% | +0.01 |
| IWD iShares Russell 1000 Value E | New | 0.01% | +0.01 |
| WMT Walmart Inc. | Add +3.5% | 0.09% | +0.01 |
| FTEC Fidelity MSCI Info Tech Indx | New | 0.01% | +0.01 |
| PLTR Palantir Technologies Inc. Class A | New | 0.01% | +0.01 |
| VTIP Vanguard Short-Term Tips | Add +18.3% | 0.09% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.0% | 0.10% | +0.01 |
| PWR Quanta Services Inc. | New | 0.01% | +0.01 |
| TRV The Travelers Cos Inc. | New | 0.01% | +0.01 |
| V Visa Inc. Class A | Add +10.1% | 0.06% | +0.01 |
| CLOZ Eldridge BBB-B Clo ETF | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |