Advisory Alpha, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 12, 2025), Advisory Alpha, LLC reported 516 stock positions worth $3.6 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 10.4% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.7%) and Schwab US Mid Cap ETF (SCHM, 7.5%). Compared with Q2 2025, it opened 68 new positions, sold out of 33, added to 288 and reduced 141. The biggest buy was SS Industrial Select Sector (XLI, shares +30%) and the biggest sale SS Consumer Disc Select Sect (XLY, shares −30%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $3.6B (Q3 2025)
- SEC Filing
- 0001576762-25-000004 ↗ filed Nov 12, 2025
Holdings Value
Holdings 516 stocks · $3.6B
| SPYG SS SPDR P S&P 500 Growth ETF | 10.36% | 3,538,081 | $372.0M | Add +4.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.67% | 5,608,199 | $311.1M | Add +7.6% |
| SCHM Schwab US Mid Cap ETF | 7.45% | 8,942,309 | $267.4M | Add +6.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.21% | 4,325,645 | $186.8M | Add +5.2% |
| XLK SS Technology Select Sector | 4.62% | 579,494 | $165.8M | Add +3.4% |
| SPSB SS SPDR P St C Corp. ETF | 3.57% | 4,235,356 | $128.0M | Add +10.1% |
| SCHA Schwab US Small-Cap ETF | 3.15% | 4,023,752 | $113.0M | Add +9.4% |
| XLI SS Industrial Select Sector | 2.55% | 593,858 | $91.6M | Add +30.3% |
| SPHY SS SPDR P High Yield ETF | 2.29% | 3,443,034 | $82.1M | Add +5.9% |
| VGSH Vanguard Short-Term Treasury | 2.10% | 1,283,845 | $75.4M | Add +4.1% |
| SRLN SS Blackstone Sr Loan ETF | 2.06% | 1,785,037 | $73.8M | Add +7.2% |
| SPEM State Street SP PTF Em ETF | 1.55% | 1,175,525 | $55.5M | Add +3.2% |
| XLC SS Comm Select Sector SPDR | 1.54% | 474,919 | $55.3M | Add +33.5% |
| XLV SS Health Care Select Sector | 1.52% | 381,763 | $54.7M | Reduce -12.8% |
| SPMB SS SPDR P Mort Back Bond ETF | 1.37% | 2,196,521 | $49.3M | Add +5.3% |
| ICVT iShares Convertible Bond ETF | 1.27% | 449,503 | $45.7M | Add +3.6% |
| VSS Vanguard Ftse All Wo X-US SC | 1.27% | 318,906 | $45.6M | Add +3.5% |
| VCIT Vanguard Int-Term Corporate | 1.27% | 540,981 | $45.5M | Add +6.6% |
| XLRE SS Real Estate Select Sector | 1.20% | 1,025,364 | $43.0M | Add +6.4% |
| VCLT Vanguard Long-Term Corp. Bond | 1.13% | 520,521 | $40.5M | Add +3.4% |
| FPE FT-Preferred Secur & Inc. ETF | 1.11% | 2,183,198 | $40.0M | Add +4.4% |
| DFAU Dimensional US Core Equity M | 1.08% | 840,612 | $38.6M | Add +8.9% |
| SCHR Schwab Intermediate-Term US | 1.04% | 1,491,941 | $37.5M | Add +8.1% |
| XLP SS Consumer Staples Sel Sect | 0.99% | 454,843 | $35.5M | Add +9.4% |
| AAPL Apple Inc. | 0.95% | 132,721 | $34.1M | Reduce -1.0% |
| XLF SS Financial Select Sector | 0.95% | 636,875 | $34.0M | Add +3.3% |
| XLY SS Consumer Disc Select Sect | 0.95% | 141,683 | $33.9M | Reduce -29.8% |
| VIG Vanguard Dividend Apprec ETF | 0.89% | 147,468 | $32.0M | Reduce -1.0% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.81% | 1,082,928 | $29.2M | Add +7.0% |
| NVDA Nvidia Corp. | 0.79% | 150,843 | $28.5M | Add +13.6% |
| SCHP Schwab U.S. Tips ETF | 0.77% | 1,022,291 | $27.5M | Reduce -1.0% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.74% | 395,253 | $26.4M | Add +5.5% |
| MLPX Global X MLP & Energy Infras | 0.72% | 416,546 | $25.9M | Add +5.0% |
| XLE SS Energy Select Sector | 0.71% | 288,555 | $25.5M | Add +36.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.66% | 918,991 | $23.8M | Add +0.9% |
| DFAI Dimensional International Co. | 0.66% | 648,259 | $23.7M | Add +6.2% |
| MSFT Microsoft Corp. | 0.64% | 44,343 | $22.9M | Add +5.6% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.61% | 716,028 | $22.0M | Add +0.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.57% | 233,992 | $20.6M | Add +4.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.53% | 239,623 | $18.9M | Add +0.9% |
| XLB SS Materials Select Sector | 0.51% | 203,020 | $18.2M | Reduce -33.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.49% | 101,187 | $17.6M | Add +10.2% |
| DFAS Dimensional US Small Cap ETF | 0.48% | 251,959 | $17.3M | Add +8.5% |
| SCHD Schwab US DVD Equity ETF | 0.47% | 619,829 | $16.9M | Add +0.5% |
| COWZ Pacer US Cash Cows 100 ETF | 0.39% | 245,475 | $14.2M | Add +1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.38% | 20,618 | $13.8M | Reduce -39.7% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.38% | 46,403 | $13.7M | Add +8.1% |
| AMZN Amazon.com Inc. | 0.35% | 56,124 | $12.5M | Add +9.1% |
| DFLV Dim US Large Cap Value ETF | 0.34% | 371,974 | $12.2M | Add +4.3% |
| DFIS Dimensional International SM | 0.34% | 380,569 | $12.1M | Add +5.2% |
| BSJP Invesco Bulletshares 2025 HY | 0.33% | 512,534 | $11.8M | Add +2.3% |
| TSLA Tesla Inc. | 0.30% | 24,919 | $10.9M | Add +10.2% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.30% | 415,465 | $10.6M | Add +14.0% |
| BSJQ Invesco Bulletshares 2026 HY | 0.28% | 429,983 | $10.1M | Add +1.8% |
| PAUG Innovator U.S. Equity Power | 0.27% | 228,802 | $9.7M | Add +59.7% |
| JPST JPMorgan Ultra-Short Income | 0.26% | 186,454 | $9.4M | Add +10.7% |
| IJH iShares Core S&P Midcap ETF | 0.23% | 128,367 | $8.4M | Add +0.1% |
| META Meta Platforms Inc. Class A | 0.23% | 11,224 | $8.2M | Add +17.8% |
| BSJR Invesco Bulletshares 2027 HY | 0.22% | 353,196 | $8.0M | Add +5.4% |
| GOOG Alphabet Inc. Class C | 0.22% | 32,382 | $8.0M | Add +10.2% |
| GOOGL Alphabet Inc. Class A | 0.21% | 31,185 | $7.7M | Add +15.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.21% | 23,099 | $7.6M | Reduce -2.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.21% | 24,513 | $7.4M | Add +9.6% |
| DFAE Dimensional Emerging Core Eq | 0.20% | 226,486 | $7.2M | Add +4.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.20% | 14,912 | $7.2M | Reduce -2.9% |
| DISV Dimensional International SM | 0.19% | 193,858 | $6.9M | Add +5.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.19% | 32,214 | $6.8M | Add +8.0% |
| VOO Vanguard S&P 500 ETF | 0.19% | 10,931 | $6.7M | Add +5.1% |
| PJUL Innovator U.S. Equity Power | 0.18% | 139,329 | $6.4M | Add +1.1% |
| DE Deere & Co. | 0.18% | 13,677 | $6.3M | Add +1.4% |
| BSJS Invesco Bulletshares 2028 HY | 0.17% | 280,081 | $6.2M | Add +5.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 12,391 | $6.1M | Add +3.5% |
| PJUN Innovator U.S. Equity Power | 0.17% | 147,840 | $6.1M | Reduce -1.4% |
| VRP Invesco Variable Rate Prefer | 0.16% | 233,954 | $5.8M | Add +25.9% |
| DFIV Dimensional International Va | 0.13% | 98,469 | $4.6M | Add +5.3% |
| XOM Exxon Mobil Corp. | 0.13% | 40,642 | $4.5M | Add +6.2% |
| SCHG Schwab US Large-Cap Growth | 0.12% | 138,870 | $4.5M | Add +4.3% |
| LLY Eli Lilly & Co. | 0.12% | 5,250 | $4.3M | Add +13.0% |
| PGHY Invesco Global Ex US High Yi | 0.12% | 212,221 | $4.2M | Reduce -22.1% |
| BSJT Invesco Bulletshares 2029 HY | 0.12% | 193,022 | $4.2M | Add +5.0% |
| PFEB Innovator U.S. Equity Power | 0.11% | 103,505 | $4.1M | Reduce -1.4% |
| FVD First Trust Value Line DVD | 0.11% | 88,139 | $4.1M | Add +0.4% |
| IAU iShares Gold Trust | 0.11% | 55,642 | $4.0M | Add +12.3% |
| JPM JPMorgan Chase & Co. | 0.11% | 12,803 | $3.9M | Reduce -1.9% |
| DFSV Dimensional US Small Cap Val | 0.11% | 120,971 | $3.9M | Add +8.3% |
| WMT Walmart Inc. | 0.11% | 37,469 | $3.8M | Add +19.6% |
| BKLN Invesco Senior Loan ETF | 0.10% | 179,857 | $3.8M | Add +58.7% |
| FTSM First Trust Enh Short Mat FD | 0.10% | 61,124 | $3.7M | Reduce -45.1% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.10% | 110,202 | $3.5M | Reduce -0.2% |
| NFLX Netflix Inc. | 0.09% | 2,877 | $3.3M | Add +9.8% |
| HD Home Depot Inc. | 0.09% | 8,394 | $3.3M | Add +5.0% |
| EFV iShares MSCI Eafe Value ETF | 0.09% | 46,720 | $3.2M | Add +5.0% |
| VTIP Vanguard Short-Term Tips | 0.08% | 60,040 | $3.0M | Reduce -29.4% |
| COST Costco Wholesale Corp. | 0.08% | 3,185 | $2.9M | Reduce -8.3% |
| UPS United Parcel Service Class B | 0.08% | 34,114 | $2.9M | Reduce -6.2% |
| PG The Procter & Gamble Co. | 0.08% | 18,533 | $2.8M | Add +22.0% |
| CAT Caterpillar Inc. | 0.07% | 5,471 | $2.7M | Add +3.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.07% | 14,029 | $2.6M | Reduce -15.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.07% | 8,835 | $2.5M | Add +12.6% |
| FTCS First Trust Capital Strength | 0.07% | 26,732 | $2.5M | Reduce -0.9% |
Portfolio Sells Q2 2025 → Q3 2025
| XLY SS Consumer Disc Select Sect | Reduce -29.8% | 0.95% | −0.42 |
| XLB SS Materials Select Sector | Reduce -33.7% | 0.51% | −0.33 |
| XLV SS Health Care Select Sector | Reduce -12.8% | 1.52% | −0.31 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -39.7% | 0.38% | −0.27 |
| FTSM First Trust Enh Short Mat FD | Reduce -45.1% | 0.10% | −0.11 |
| POCT Innovator U.S. Equity Power | Reduce -82.3% | 0.02% | −0.10 |
| SCHP Schwab U.S. Tips ETF | Reduce -1.0% | 0.77% | −0.09 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.0% | 0.89% | −0.06 |
| PGHY Invesco Global Ex US High Yi | Reduce -22.1% | 0.12% | −0.05 |
| VTIP Vanguard Short-Term Tips | Reduce -29.4% | 0.08% | −0.05 |
| BIV Vanguard Intermediate-Term B | Reduce -59.6% | 0.03% | −0.05 |
| UPS United Parcel Service Class B | Reduce -6.2% | 0.08% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -8.3% | 0.08% | −0.03 |
| CMBS iShares CMBS ETF | Reduce -39.7% | 0.03% | −0.02 |
| T AT&T Inc. | Reduce -12.7% | 0.05% | −0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -15.4% | 0.07% | −0.02 |
| BAB Invesco Taxable Municipal Bo | Reduce -23.3% | 0.04% | −0.02 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -41.4% | 0.02% | −0.02 |
| TPLC Timothy PLN US LRG/Mid Cap | Sold out | 0.00% | −0.02 |
| PJUN Innovator U.S. Equity Power | Reduce -1.4% | 0.17% | −0.02 |
| PSA Public Storage | Sold out | 0.00% | −0.02 |
| NOCT Innovator Growth-100 Power B | Sold out | 0.00% | −0.02 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.01 |
| LEU Centrus Energy Corp. Class A | Sold out | 0.00% | −0.01 |
| PAPR Innovator U.S. Equity Power | Reduce -7.6% | 0.07% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.3% | 0.21% | −0.01 |
| CME Cme Group Inc. | Reduce -11.3% | 0.04% | −0.01 |
| PFXF Vaneck Pref Sec X-Financials | Sold out | 0.00% | −0.01 |
| GTLS Chart Industries Inc. | Sold out | 0.00% | −0.01 |
| PFEB Innovator U.S. Equity Power | Reduce -1.4% | 0.11% | −0.01 |
| KO The Coca-Cola Co. | Reduce -8.0% | 0.03% | −0.01 |
| ROP Roper Technologies Inc. | Sold out | 0.00% | −0.01 |
| HLT Hilton Worldwide Holdings Inc. | Sold out | 0.00% | −0.01 |
| JBL Jabil Inc. | Reduce -37.0% | 0.01% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.9% | 0.20% | −0.01 |
| HES Hess Corp. | Sold out | 0.00% | −0.01 |
| ADP Automatic Data Processing | Reduce -5.2% | 0.03% | −0.01 |
| DRI Darden Restaurants Inc. | Sold out | 0.00% | −0.01 |
| IRM Iron Mountain Inc. | Sold out | 0.00% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -1.9% | 0.11% | −0.01 |
| ULTA Ulta Beauty Inc. | Sold out | 0.00% | −0.01 |
| O Realty Income Corp. | Sold out | 0.00% | −0.01 |
| SYK Stryker Corp. | Reduce -1.3% | 0.03% | −0.01 |
| IQV Iqvia Holdings Inc. | Sold out | 0.00% | −0.01 |
| AOS Smith (a.o.) Corp. | Sold out | 0.00% | −0.01 |
| AUGW Alianzim US Eq BFR20 Aug-Usd | Reduce -0.2% | 0.10% | −0.01 |
| DXCM Dexcom Inc. | Sold out | 0.00% | −0.01 |
| DOC Healthpeak Properties Inc. | Sold out | 0.00% | −0.01 |
| GVI iShares Intermediate Governm | Reduce -19.9% | 0.02% | −0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Sold out | 0.00% | −0.01 |
Portfolio Buys Q2 2025 → Q3 2025
| XLI SS Industrial Select Sector | Add +30.3% | 2.55% | +0.46 |
| XLC SS Comm Select Sector SPDR | Add +33.5% | 1.54% | +0.34 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +4.6% | 10.36% | +0.33 |
| SCHA Schwab US Small-Cap ETF | Add +9.4% | 3.15% | +0.25 |
| XLK SS Technology Select Sector | Add +3.4% | 4.62% | +0.20 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +7.6% | 8.67% | +0.17 |
| XLE SS Energy Select Sector | Add +36.9% | 0.71% | +0.15 |
| NVDA Nvidia Corp. | Add +13.6% | 0.79% | +0.14 |
| SCHM Schwab US Mid Cap ETF | Add +6.8% | 7.45% | +0.14 |
| PAUG Innovator U.S. Equity Power | Add +59.7% | 0.27% | +0.09 |
| TSLA Tesla Inc. | Add +10.2% | 0.30% | +0.08 |
| GOOGL Alphabet Inc. Class A | Add +15.1% | 0.21% | +0.06 |
| GOOG Alphabet Inc. Class C | Add +10.2% | 0.22% | +0.06 |
| DFAU Dimensional US Core Equity M | Add +8.9% | 1.08% | +0.06 |
| ICVT iShares Convertible Bond ETF | Add +3.6% | 1.27% | +0.06 |
| GLDM SPDR Gold Minishares Trust | New | 0.03% | +0.03 |
| BKLN Invesco Senior Loan ETF | Add +58.7% | 0.10% | +0.03 |
| MLPA Global X MLP ETF | New | 0.03% | +0.03 |
| SPEM State Street SP PTF Em ETF | Add +3.2% | 1.55% | +0.03 |
| MMM 3M Co. | Add +247.8% | 0.03% | +0.02 |
| DFAS Dimensional US Small Cap ETF | Add +8.5% | 0.48% | +0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +10.2% | 0.49% | +0.02 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +5.2% | 5.21% | +0.02 |
| JNJ Johnson & Johnson | Add +37.5% | 0.06% | +0.02 |
| VRP Invesco Variable Rate Prefer | Add +25.9% | 0.16% | +0.02 |
| GDMN Wisdomtree Eff Gold PL Miner | New | 0.02% | +0.02 |
| ORCL Oracle Corp. | Add +42.2% | 0.04% | +0.02 |
| IGM iShares Expanded Tech Sector | New | 0.02% | +0.02 |
| IAU iShares Gold Trust | Add +12.3% | 0.11% | +0.02 |
| AGQ Proshares Ultra Silver | Add +10.1% | 0.04% | +0.02 |
| EUAD Select Stoxx Eur Aer DE ETF | Add +224.7% | 0.02% | +0.02 |
| OEF iShares S&P 100 ETF | New | 0.01% | +0.01 |
| AAXJ iShares MSCI All Country Asi | New | 0.01% | +0.01 |
| NLR Vaneck Urani & Nuclr ETF-Usd | Add +15.3% | 0.06% | +0.01 |
| ABBV Abbvie Inc. | Add +22.3% | 0.05% | +0.01 |
| GE General Electric | Add +34.8% | 0.05% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +9.6% | 0.21% | +0.01 |
| FSLR First Solar Inc. | Add +77.0% | 0.02% | +0.01 |
| RGTI Rigetti Computing Inc. | New | 0.01% | +0.01 |
| VMBS Vanguard Mortgage-Backed Sec | Add +47.5% | 0.05% | +0.01 |
| GDX Vaneck Gold Miners ETF | New | 0.01% | +0.01 |
| PTL Inspire 500 ETF | New | 0.01% | +0.01 |
| CW Curtiss-Wright Corp. | New | 0.01% | +0.01 |
| EXPE Expedia Group Inc. | New | 0.01% | +0.01 |
| PLTR Palantir Technologies Inc. Class A | Add +9.7% | 0.05% | +0.01 |
| LVS Las Vegas Sands Corp. | New | 0.01% | +0.01 |
| ERIE Erie Indemnity Company Class A | New | 0.01% | +0.01 |
| CAT Caterpillar Inc. | Add +3.7% | 0.07% | +0.01 |
| TQQQ Proshares Ultrapro QQQ | New | 0.01% | +0.01 |
| ALLE Allegion PLC | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |