Advisory Alpha, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 21, 2024), Advisory Alpha, LLC reported 395 stock positions worth $2.5 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 10.1% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.4%) and Schwab US Mid Cap ETF (SCHM, 5.6%). Compared with Q1 2024, it opened 34 new positions, sold out of 23, added to 178 and reduced 166. The biggest buy was SS SPDR P S&P 500 Growth ETF (SPYG, shares +11%) and the biggest sale First Trust Value Line DVD (FVD, shares −75%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $2.5B (Q2 2024)
- SEC Filing
- 0001085146-24-004144 ↗ filed Aug 21, 2024
Holdings Value
Holdings 395 stocks · $2.5B
| SPYG SS SPDR P S&P 500 Growth ETF | 10.11% | 3,200,240 | $256.4M | Add +10.9% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.43% | 4,388,367 | $213.9M | Add +13.2% |
| SCHM Schwab US Mid Cap ETF | 5.64% | 1,837,312 | $143.0M | Add +7.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.57% | 4,028,690 | $141.3M | Add +5.5% |
| XLK SS Technology Select Sector | 4.18% | 468,463 | $106.0M | Add +14.8% |
| VGSH Vanguard Short-Term Treasury | 4.10% | 1,794,723 | $104.1M | Add +1.9% |
| SCHA Schwab US Small-Cap ETF | 3.91% | 2,091,432 | $99.2M | Add +3.4% |
| SPHY SS SPDR P High Yield ETF | 2.64% | 2,887,202 | $67.1M | Add +2.5% |
| SPSB SS SPDR P St C Corp. ETF | 2.39% | 2,045,422 | $60.7M | Add +3.5% |
| BKLN Invesco Senior Loan ETF | 2.39% | 2,882,894 | $60.7M | Add +1.8% |
| XLF SS Financial Select Sector | 2.23% | 1,377,907 | $56.6M | Reduce -4.8% |
| VRP Invesco Variable Rate Prefer | 1.90% | 2,009,869 | $48.2M | Add +2.9% |
| XLV SS Health Care Select Sector | 1.86% | 324,543 | $47.3M | Reduce -16.5% |
| SPEM State Street SP PTF Em ETF | 1.69% | 1,140,879 | $43.0M | Reduce -3.2% |
| VMBS Vanguard Mortgage-Backed Sec | 1.69% | 944,585 | $42.9M | Add +15.5% |
| XLY SS Consumer Disc Select Sect | 1.64% | 228,029 | $41.6M | Add +18.3% |
| VCIT Vanguard Int-Term Corporate | 1.59% | 506,229 | $40.5M | Add +44.5% |
| XLI SS Industrial Select Sector | 1.58% | 328,660 | $40.1M | Add +48.7% |
| VSS Vanguard Ftse All Wo X-US SC | 1.50% | 323,776 | $38.0M | Add +2.7% |
| VCLT Vanguard Long-Term Corp. Bond | 1.41% | 470,707 | $35.7M | Add +2.5% |
| ICVT iShares Convertible Bond ETF | 1.33% | 428,286 | $33.7M | Add +1.9% |
| XLC SS Comm Select Sector SPDR | 1.17% | 345,119 | $29.6M | Add +2.9% |
| XLRE SS Real Estate Select Sector | 1.11% | 733,289 | $28.2M | Reduce -8.4% |
| VIG Vanguard Dividend Apprec ETF | 1.03% | 142,507 | $26.0M | Reduce -36.3% |
| DFAU Dimensional US Core Equity M | 0.99% | 673,228 | $25.2M | Add +99.6% |
| SCHP Schwab U.S. Tips ETF | 0.99% | 483,222 | $25.1M | Add +0.0% |
| XLP SS Consumer Staples Sel Sect | 0.92% | 304,009 | $23.3M | Reduce -11.4% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.90% | 837,250 | $22.8M | Add +2.5% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.85% | 342,703 | $21.6M | Add +5.2% |
| AAPL Apple Inc. | 0.84% | 100,976 | $21.3M | Add +13.4% |
| XLE SS Energy Select Sector | 0.72% | 200,218 | $18.2M | Add +4.1% |
| SPAB SS SPDR P Agg Bond ETF | 0.69% | 693,168 | $17.4M | Add +158.9% |
| DFAI Dimensional International Co. | 0.67% | 574,499 | $17.0M | Add +50.3% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.56% | 462,217 | $14.3M | Reduce -3.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.52% | 204,499 | $13.1M | Add +109.8% |
| MSFT Microsoft Corp. | 0.46% | 26,048 | $11.6M | Add +16.9% |
| NVDA Nvidia Corp. | 0.46% | 94,135 | $11.6M | Add +8.1% |
| SCHR Schwab Intermediate-Term US | 0.44% | 228,940 | $11.2M | Add +35.1% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.41% | 45,191 | $10.4M | Add +66.5% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.41% | 68,540 | $10.3M | Add +66.7% |
| SCHD Schwab US DVD Equity ETF | 0.39% | 127,329 | $9.9M | Add +844.0% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.39% | 145,059 | $9.9M | Add +2.8% |
| FPE FT-Preferred Secur & Inc. ETF | 0.38% | 552,002 | $9.6M | Add +150.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.37% | 172,554 | $9.4M | Add +2190.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.35% | 16,265 | $8.9M | Reduce -12.9% |
| DFAS Dimensional US Small Cap ETF | 0.35% | 146,050 | $8.8M | Add +73.1% |
| XLB SS Materials Select Sector | 0.34% | 98,129 | $8.7M | Add +4.4% |
| DFLV Dim US Large Cap Value ETF | 0.32% | 284,174 | $8.2M | New |
| BSJO Invesco Bulletshares 2024 HY | 0.31% | 350,920 | $8.0M | Add +6.5% |
| IJH iShares Core S&P Midcap ETF | 0.30% | 128,865 | $7.5M | Reduce -54.4% |
| BSJP Invesco Bulletshares 2025 HY | 0.28% | 306,348 | $7.0M | Add +7.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.27% | 25,630 | $6.9M | Reduce -3.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.26% | 17,772 | $6.6M | Reduce -69.2% |
| USHY iShares Broad Usd High Yield | 0.25% | 174,566 | $6.3M | Reduce -6.9% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.24% | 144,755 | $6.1M | Add +21.8% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.24% | 77,837 | $6.0M | Reduce -15.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.24% | 32,928 | $6.0M | Add +59.7% |
| FVD First Trust Value Line DVD | 0.23% | 143,971 | $5.9M | Reduce -74.8% |
| AMZN Amazon.com Inc. | 0.23% | 30,099 | $5.8M | Add +9.8% |
| JPST JPMorgan Ultra-Short Income | 0.23% | 115,038 | $5.8M | Add +5.6% |
| PJUN Innovator U.S. Equity Power | 0.21% | 152,900 | $5.4M | Add +191.4% |
| BSJQ Invesco Bulletshares 2026 HY | 0.21% | 231,271 | $5.3M | Add +6.1% |
| DFIS Dimensional International SM | 0.20% | 209,223 | $5.2M | Add +199.8% |
| DFAE Dimensional Emerging Core Eq | 0.20% | 195,760 | $5.1M | Reduce -22.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 19,877 | $5.0M | Add +64.7% |
| DE Deere & Co. | 0.19% | 12,745 | $4.8M | Reduce -0.8% |
| SCHC Schwab Intl Small-Cap Equity | 0.18% | 127,630 | $4.5M | Reduce -6.6% |
| VOO Vanguard S&P 500 ETF | 0.17% | 8,855 | $4.4M | Add +2.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 10,463 | $4.3M | Add +5.5% |
| BSJR Invesco Bulletshares 2027 HY | 0.17% | 190,551 | $4.2M | Add +5.4% |
| PSEP Innovator U.S. Equity Power | 0.16% | 109,897 | $4.1M | Reduce -3.1% |
| FTCS First Trust Capital Strength | 0.16% | 48,021 | $4.0M | Reduce -70.3% |
| PAUG Innovator U.S. Equity Power | 0.16% | 108,123 | $3.9M | Reduce -5.2% |
| BSJS Invesco Bulletshares 2028 HY | 0.14% | 170,560 | $3.7M | Add +7.7% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.14% | 125,069 | $3.5M | Reduce -1.4% |
| HD Home Depot Inc. | 0.13% | 9,702 | $3.3M | Reduce -1.6% |
| PMAR Innovator U.S. Equity Power | 0.13% | 84,180 | $3.2M | Reduce -0.5% |
| PGHY Invesco Global Ex US High Yi | 0.13% | 163,448 | $3.2M | Add +44.3% |
| XOM Exxon Mobil Corp. | 0.12% | 27,344 | $3.1M | Reduce -9.6% |
| GLDM SPDR Gold Minishares Trust | 0.12% | 68,197 | $3.1M | New |
| SCHG Schwab US Large-Cap Growth | 0.12% | 30,434 | $3.1M | Add +6.9% |
| EFV iShares MSCI Eafe Value ETF | 0.12% | 57,069 | $3.0M | Add +15.1% |
| NSA National Storage Affiliates | 0.12% | 72,569 | $3.0M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.12% | 18,642 | $3.0M | Reduce -3.5% |
| BIV Vanguard Intermediate-Term B | 0.12% | 39,743 | $3.0M | Reduce -8.3% |
| DFIV Dimensional International Va | 0.12% | 81,544 | $2.9M | Reduce -42.8% |
| LLY Eli Lilly & Co. | 0.11% | 3,208 | $2.9M | Add +6.5% |
| GOOG Alphabet Inc. Class C | 0.11% | 15,536 | $2.8M | Add +9.2% |
| UPS United Parcel Service Class B | 0.11% | 19,816 | $2.7M | Add +0.2% |
| PJUL Innovator U.S. Equity Power | 0.11% | 68,892 | $2.7M | Reduce -57.4% |
| TSLA Tesla Inc. | 0.10% | 13,305 | $2.6M | Add +13.5% |
| RDVY First Trust Rising Dividend | 0.10% | 45,494 | $2.5M | Reduce -75.1% |
| AMAT Applied Materials Inc. | 0.09% | 10,173 | $2.4M | Add +1.8% |
| COST Costco Wholesale Corp. | 0.09% | 2,781 | $2.4M | Reduce -3.8% |
| PNOV Innovator U.S. Equity Power | 0.09% | 62,978 | $2.3M | Reduce -13.0% |
| JPM JPMorgan Chase & Co. | 0.09% | 11,152 | $2.3M | Add +11.1% |
| UNH Unitedhealth Group Inc. | 0.09% | 4,415 | $2.2M | Add +7.8% |
| CWB SS SPDR BB Conv Sec ETF | 0.09% | 30,168 | $2.2M | Reduce -54.3% |
| VTIP Vanguard Short-Term Tips | 0.09% | 44,678 | $2.2M | Reduce -7.1% |
| META Meta Platforms Inc. Class A | 0.09% | 4,294 | $2.2M | Add +30.4% |
Portfolio Sells Q1 2024 → Q2 2024
| FVD First Trust Value Line DVD | Reduce -74.8% | 0.23% | −0.76 |
| VIG Vanguard Dividend Apprec ETF | Reduce -36.3% | 1.03% | −0.65 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -69.2% | 0.26% | −0.55 |
| XLV SS Health Care Select Sector | Reduce -16.5% | 1.86% | −0.49 |
| FTCS First Trust Capital Strength | Reduce -70.3% | 0.16% | −0.41 |
| IJH iShares Core S&P Midcap ETF | Reduce -54.4% | 0.30% | −0.41 |
| RDVY First Trust Rising Dividend | Reduce -75.1% | 0.10% | −0.32 |
| XLF SS Financial Select Sector | Reduce -4.8% | 2.23% | −0.27 |
| FIXD First Trust Smith Opportunis | Reduce -74.5% | 0.07% | −0.21 |
| XLRE SS Real Estate Select Sector | Reduce -8.4% | 1.11% | −0.19 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -72.4% | 0.07% | −0.19 |
| TLT iShares 20+ Year Treasury BD | Reduce -92.0% | 0.01% | −0.19 |
| HYLS FT Tactical High Yield ETF | Reduce -71.7% | 0.07% | −0.18 |
| XLP SS Consumer Staples Sel Sect | Reduce -11.4% | 0.92% | −0.16 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.15 |
| PJUL Innovator U.S. Equity Power | Reduce -57.4% | 0.11% | −0.15 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -88.1% | 0.02% | −0.13 |
| VXUS Vanguard Total Intl Stock | Reduce -81.5% | 0.03% | −0.13 |
| EPS Wisdomtree US Large Cap Fund | Reduce -66.2% | 0.06% | −0.13 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -54.3% | 0.09% | −0.11 |
| DFSV Dimensional US Small Cap Val | Reduce -56.5% | 0.07% | −0.11 |
| CGCP Cap Group Core Plus Income | Reduce -60.3% | 0.06% | −0.10 |
| DFIV Dimensional International Va | Reduce -42.8% | 0.12% | −0.10 |
| IWY iShares Russell Top 200 Grow | Reduce -73.5% | 0.04% | −0.09 |
| FTSM First Trust Enh Short Mat FD | Reduce -78.6% | 0.02% | −0.08 |
| DISV Dimensional International SM | Reduce -56.2% | 0.05% | −0.07 |
| FPX First Trust US Equity Opport | Reduce -79.1% | 0.02% | −0.07 |
| SPEM State Street SP PTF Em ETF | Reduce -3.2% | 1.69% | −0.06 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -15.9% | 0.24% | −0.06 |
| DFAE Dimensional Emerging Core Eq | Reduce -22.1% | 0.20% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -12.9% | 0.35% | −0.05 |
| IAU iShares Gold Trust | Reduce -40.5% | 0.07% | −0.05 |
| BSV Vanguard Short-Term Bond ETF | Reduce -62.8% | 0.02% | −0.04 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -3.1% | 0.56% | −0.04 |
| JPIE JPMorgan Income ETF | Reduce -64.1% | 0.02% | −0.04 |
| AEL American National Group Inc. | Sold out | 0.00% | −0.03 |
| USHY iShares Broad Usd High Yield | Reduce -6.9% | 0.25% | −0.03 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -23.0% | 0.08% | −0.03 |
| DE Deere & Co. | Reduce -0.8% | 0.19% | −0.03 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -66.1% | 0.01% | −0.03 |
| HD Home Depot Inc. | Reduce -1.6% | 0.13% | −0.02 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -6.6% | 0.18% | −0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -37.8% | 0.03% | −0.02 |
| VCR Vanguard Consumer Discre ETF | Sold out | 0.00% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -9.6% | 0.12% | −0.02 |
| RTX RTX Corp. | Reduce -54.9% | 0.02% | −0.02 |
| VOX Vanguard Communication Servi | Sold out | 0.00% | −0.02 |
| A Agilent Technologies Inc. | Sold out | 0.00% | −0.02 |
| SUI Sun Communities Inc. | Reduce -50.0% | 0.01% | −0.02 |
| BIV Vanguard Intermediate-Term B | Reduce -8.3% | 0.12% | −0.02 |
Portfolio Buys Q1 2024 → Q2 2024
| SPYG SS SPDR P S&P 500 Growth ETF | Add +10.9% | 10.11% | +1.44 |
| XLK SS Technology Select Sector | Add +14.8% | 4.18% | +0.69 |
| DFAU Dimensional US Core Equity M | Add +99.6% | 0.99% | +0.49 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +13.2% | 8.43% | +0.46 |
| VCIT Vanguard Int-Term Corporate | Add +44.5% | 1.59% | +0.44 |
| XLI SS Industrial Select Sector | Add +48.7% | 1.58% | +0.44 |
| SPAB SS SPDR P Agg Bond ETF | Add +158.9% | 0.69% | +0.41 |
| COWZ Pacer US Cash Cows 100 ETF | Add +2190.0% | 0.37% | +0.35 |
| SCHD Schwab US DVD Equity ETF | Add +844.0% | 0.39% | +0.35 |
| DFLV Dim US Large Cap Value ETF | New | 0.32% | +0.32 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +109.8% | 0.52% | +0.27 |
| FPE FT-Preferred Secur & Inc. ETF | Add +150.3% | 0.38% | +0.22 |
| AAPL Apple Inc. | Add +13.4% | 0.84% | +0.21 |
| DFAI Dimensional International Co. | Add +50.3% | 0.67% | +0.20 |
| XLY SS Consumer Disc Select Sect | Add +18.3% | 1.64% | +0.18 |
| VMBS Vanguard Mortgage-Backed Sec | Add +15.5% | 1.69% | +0.16 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +66.5% | 0.41% | +0.15 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +66.7% | 0.41% | +0.14 |
| PJUN Innovator U.S. Equity Power | Add +191.4% | 0.21% | +0.14 |
| NVDA Nvidia Corp. | Add +8.1% | 0.46% | +0.14 |
| DFIS Dimensional International SM | Add +199.8% | 0.20% | +0.13 |
| DFAS Dimensional US Small Cap ETF | Add +73.1% | 0.35% | +0.13 |
| GLDM SPDR Gold Minishares Trust | New | 0.12% | +0.12 |
| SCHR Schwab Intermediate-Term US | Add +35.1% | 0.44% | +0.10 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +59.7% | 0.24% | +0.07 |
| MSFT Microsoft Corp. | Add +16.9% | 0.46% | +0.07 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +64.7% | 0.20% | +0.07 |
| PAPR Innovator U.S. Equity Power | Add +377.1% | 0.08% | +0.06 |
| XLC SS Comm Select Sector SPDR | Add +2.9% | 1.17% | +0.04 |
| PGHY Invesco Global Ex US High Yi | Add +44.3% | 0.13% | +0.03 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +21.8% | 0.24% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +40.8% | 0.07% | +0.03 |
| AMZN Amazon.com Inc. | Add +9.8% | 0.23% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +9.2% | 0.11% | +0.02 |
| META Meta Platforms Inc. Class A | Add +30.4% | 0.09% | +0.02 |
| AGQ Proshares Ultra Silver | New | 0.02% | +0.02 |
| TSLA Tesla Inc. | Add +13.5% | 0.10% | +0.02 |
| SILA Sila Realty Trust Inc. | New | 0.02% | +0.02 |
| LLY Eli Lilly & Co. | Add +6.5% | 0.11% | +0.02 |
| NLR Vaneck Urani & Nuclr ETF-Usd | New | 0.02% | +0.02 |
| COPX Global X Copper Miners ETF | New | 0.02% | +0.02 |
| SCHG Schwab US Large-Cap Growth | Add +6.9% | 0.12% | +0.01 |
| HGER Harbor Commodity All Weather | New | 0.01% | +0.01 |
| KLAC KLA Corp. | New | 0.01% | +0.01 |
| BCIM Abrdn Bloomberg Industrial M | New | 0.01% | +0.01 |
| MPWR Monolithic Power Systems Inc. | New | 0.01% | +0.01 |
| LRCX Lam Research Corp. | New | 0.01% | +0.01 |
| AMAT Applied Materials Inc. | Add +1.8% | 0.09% | +0.01 |
| ORCL Oracle Corp. | New | 0.01% | +0.01 |
| CPER United States Copper Index | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |