Advisory Alpha, LLC
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 14, 2026), Advisory Alpha, LLC reported 545 stock positions worth $3.7 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 7.9% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 7.6%) and Schwab US Mid Cap ETF (SCHM, 6.1%). Compared with Q4 2025, it opened 59 new positions, sold out of 33, added to 303 and reduced 155. The biggest buy was Vanguard Int-Term Corporate (VCIT, shares +73%) and the biggest sale SS SPDR P S&P 500 Growth ETF (SPYG, shares −16%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $3.7B (Q1 2026)
- SEC Filing
- 0001576762-26-000004 ↗ filed May 14, 2026
Holdings Value
Holdings 545 stocks · $3.7B
| SPYG SS SPDR P S&P 500 Growth ETF | 7.89% | 2,950,100 | $288.8M | Reduce -15.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 7.65% | 4,945,272 | $279.8M | Reduce -12.3% |
| SCHM Schwab US Mid Cap ETF | 6.05% | 7,151,527 | $221.4M | Reduce -14.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.11% | 4,093,030 | $186.8M | Reduce -4.5% |
| XLK SS Technology Select Sector | 4.40% | 1,210,914 | $160.9M | Add +3.8% |
| SPSB SS SPDR P St C Corp. ETF | 4.26% | 5,184,845 | $155.9M | Add +18.8% |
| SCHA Schwab US Small-Cap ETF | 3.09% | 3,881,816 | $112.9M | Reduce -2.4% |
| SPHY SS SPDR P High Yield ETF | 3.03% | 4,754,445 | $110.9M | Add +30.4% |
| XLF SS Financial Select Sector | 2.57% | 1,907,315 | $94.2M | Add +47.7% |
| SRLN SS Blackstone Sr Loan ETF | 2.55% | 2,327,959 | $93.4M | Add +29.1% |
| VCIT Vanguard Int-Term Corporate | 2.27% | 1,002,543 | $83.0M | Add +72.6% |
| VGSH Vanguard Short-Term Treasury | 1.95% | 1,216,871 | $71.2M | Reduce -6.5% |
| SPEM State Street SP PTF Em ETF | 1.71% | 1,330,362 | $62.4M | Add +16.6% |
| XLI SS Industrial Select Sector | 1.53% | 345,736 | $55.9M | Reduce -23.1% |
| XLV SS Health Care Select Sector | 1.51% | 376,473 | $55.2M | Add +0.5% |
| SPMB SS SPDR P Mort Back Bond ETF | 1.33% | 2,167,242 | $48.5M | Reduce -4.0% |
| XLY SS Consumer Disc Select Sect | 1.19% | 400,555 | $43.7M | Add +2.3% |
| ICVT iShares Convertible Bond ETF | 1.16% | 415,222 | $42.3M | Reduce -5.3% |
| SCHP Schwab U.S. Tips ETF | 1.15% | 1,579,745 | $42.0M | Add +51.7% |
| VSS Vanguard Ftse All Wo X-US SC | 1.15% | 287,330 | $41.9M | Reduce -8.0% |
| XLP SS Consumer Staples Sel Sect | 1.09% | 486,217 | $39.9M | Add +42.4% |
| VCLT Vanguard Long-Term Corp. Bond | 1.08% | 527,959 | $39.5M | Reduce -1.8% |
| DFAU Dimensional US Core Equity M | 1.05% | 849,291 | $38.3M | Reduce -3.6% |
| SCHR Schwab Intermediate-Term US | 1.04% | 1,531,355 | $38.1M | Reduce -3.7% |
| FPE FT-Preferred Secur & Inc. ETF | 1.04% | 2,147,548 | $38.1M | Reduce -0.3% |
| XLRE SS Real Estate Select Sector | 1.02% | 917,501 | $37.5M | Reduce -13.2% |
| AAPL Apple Inc. | 1.01% | 145,417 | $36.9M | Add +5.8% |
| XLC SS Comm Select Sector SPDR | 1.00% | 330,655 | $36.7M | Reduce -30.9% |
| NVDA Nvidia Corp. | 0.87% | 182,285 | $31.8M | Add +6.7% |
| VIG Vanguard Dividend Apprec ETF | 0.85% | 145,145 | $31.2M | Reduce -1.6% |
| MLPX Global X MLP & Energy Infras | 0.83% | 412,560 | $30.5M | Reduce -0.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.83% | 662,409 | $30.4M | Add +40.8% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.76% | 1,063,984 | $28.0M | Reduce -2.9% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.73% | 406,173 | $26.7M | Add +0.4% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.71% | 848,823 | $26.1M | Reduce -9.8% |
| SPAB SS SPDR P Agg Bond ETF | 0.65% | 934,502 | $23.9M | Add +0.3% |
| DFAI Dimensional International Co. | 0.63% | 595,320 | $23.2M | Reduce -10.9% |
| DFAS Dimensional US Small Cap ETF | 0.58% | 296,765 | $21.1M | Add +12.0% |
| XLB SS Materials Select Sector | 0.57% | 419,797 | $21.0M | Add +1.1% |
| XLE SS Energy Select Sector | 0.54% | 319,840 | $19.6M | Reduce -37.1% |
| MSFT Microsoft Corp. | 0.53% | 52,701 | $19.5M | Add +11.8% |
| SCHD Schwab US DVD Equity ETF | 0.52% | 623,927 | $19.1M | Add +0.1% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.51% | 101,702 | $18.7M | Reduce -0.5% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.46% | 220,785 | $16.9M | Add +0.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.43% | 250,349 | $15.7M | Add +2.2% |
| AMZN Amazon.com Inc. | 0.40% | 69,923 | $14.6M | Add +8.7% |
| DFIS Dimensional International SM | 0.39% | 422,760 | $14.2M | Add +8.0% |
| DFLV Dim US Large Cap Value ETF | 0.36% | 372,399 | $13.3M | Reduce -2.7% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.36% | 529,043 | $13.2M | Add +9.1% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.35% | 49,979 | $12.9M | Add +7.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.33% | 18,796 | $12.2M | Reduce -7.3% |
| DFAE Dimensional Emerging Core Eq | 0.32% | 342,023 | $11.6M | Add +47.9% |
| BSJQ Invesco Bulletshares 2026 HY | 0.30% | 473,691 | $11.0M | Add +10.4% |
| GOOGL Alphabet Inc. Class A | 0.30% | 37,794 | $10.9M | Add +8.5% |
| TSLA Tesla Inc. | 0.29% | 28,983 | $10.8M | Add +8.0% |
| DFIV Dimensional International Va | 0.28% | 193,907 | $10.2M | Add +88.8% |
| GOOG Alphabet Inc. Class C | 0.28% | 35,435 | $10.2M | Reduce -2.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.27% | 45,785 | $9.9M | Add +39.9% |
| PAUG Innovator U.S. Equity Power | 0.27% | 230,925 | $9.9M | Add +0.3% |
| BSJR Invesco Bulletshares 2027 HY | 0.26% | 432,133 | $9.7M | Add +10.7% |
| IJH iShares Core S&P Midcap ETF | 0.25% | 135,973 | $9.2M | Add +4.3% |
| DISV Dimensional International SM | 0.23% | 213,010 | $8.4M | Add +6.5% |
| META Meta Platforms Inc. Class A | 0.23% | 14,500 | $8.3M | Add +14.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.22% | 26,326 | $8.0M | Add +6.2% |
| DFSV Dimensional US Small Cap Val | 0.21% | 223,527 | $7.8M | Add +75.0% |
| DE Deere & Co. | 0.21% | 13,331 | $7.5M | Reduce -0.2% |
| JPST JPMorgan Ultra-Short Income | 0.20% | 143,988 | $7.3M | Reduce -10.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.19% | 14,297 | $6.9M | Add +8.1% |
| BSJS Invesco Bulletshares 2028 HY | 0.18% | 302,172 | $6.6M | Add +5.6% |
| WMT Walmart Inc. | 0.18% | 52,223 | $6.5M | Add +0.1% |
| PJUL Innovator U.S. Equity Power | 0.17% | 138,167 | $6.4M | Reduce -0.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.17% | 19,708 | $6.3M | Add +3.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.17% | 14,372 | $6.3M | Reduce -0.8% |
| PJUN Innovator U.S. Equity Power | 0.17% | 148,628 | $6.2M | Add +1.5% |
| XOM Exxon Mobil Corp. | 0.17% | 35,973 | $6.1M | Add +5.4% |
| LLY Eli Lilly & Co. | 0.16% | 6,191 | $5.7M | Add +2.5% |
| IAU iShares Gold Trust | 0.15% | 62,331 | $5.5M | Add +13.0% |
| VOO Vanguard S&P 500 ETF | 0.15% | 8,946 | $5.3M | Add +7.6% |
| VRP Invesco Variable Rate Prefer | 0.13% | 200,705 | $4.8M | Reduce -34.0% |
| NFLX Netflix Inc. | 0.13% | 48,908 | $4.7M | Add +46.0% |
| BSJT Invesco Bulletshares 2029 HY | 0.13% | 217,659 | $4.6M | Add +4.0% |
| VTIP Vanguard Short-Term Tips | 0.12% | 90,145 | $4.5M | Add +50.6% |
| PFEB Innovator U.S. Equity Power | 0.12% | 111,910 | $4.5M | Add +9.0% |
| PGHY Invesco Global Ex US High Yi | 0.12% | 231,148 | $4.5M | Add +5.7% |
| CAT Caterpillar Inc. | 0.12% | 6,044 | $4.3M | Add +4.5% |
| FVD First Trust Value Line DVD | 0.11% | 86,465 | $4.1M | Add +0.1% |
| JNJ Johnson & Johnson | 0.11% | 16,504 | $4.0M | Add +27.1% |
| JPM JPMorgan Chase & Co. | 0.11% | 13,566 | $4.0M | Add +1.2% |
| AMAT Applied Materials Inc. | 0.11% | 11,530 | $3.9M | Add +13.2% |
| SCHG Schwab US Large-Cap Growth | 0.11% | 135,083 | $3.9M | Reduce -1.6% |
| BSJU Invesco Bulletshares 2030 HY | 0.10% | 146,571 | $3.8M | Add +3.6% |
| FDL First Trust Morn DVD Lead Inc. | 0.10% | 68,549 | $3.5M | Add +142.3% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.09% | 107,317 | $3.5M | Reduce -0.7% |
| PG The Procter & Gamble Co. | 0.09% | 22,978 | $3.3M | Add +21.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.09% | 16,131 | $3.2M | Add +10.3% |
| LMT Lockheed Martin Corp. | 0.09% | 5,150 | $3.1M | Add +10.4% |
| FTSM First Trust Enh Short Mat FD | 0.08% | 51,726 | $3.1M | Reduce -20.1% |
| SCHB Schwab US Broad Market ETF | 0.08% | 121,178 | $3.0M | Add +29.1% |
| JEPI JPMorgan Equity Premium Inco | 0.08% | 52,784 | $3.0M | New |
| COST Costco Wholesale Corp. | 0.08% | 2,837 | $2.8M | Reduce -11.4% |
Portfolio Sells Q4 2025 → Q1 2026
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -15.7% | 7.89% | −2.27 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -12.3% | 7.65% | −1.08 |
| SCHM Schwab US Mid Cap ETF | Reduce -14.4% | 6.05% | −0.79 |
| XLC SS Comm Select Sector SPDR | Reduce -30.9% | 1.00% | −0.53 |
| XLI SS Industrial Select Sector | Reduce -23.1% | 1.53% | −0.37 |
| XLRE SS Real Estate Select Sector | Reduce -13.2% | 1.02% | −0.14 |
| VGSH Vanguard Short-Term Treasury | Reduce -6.5% | 1.95% | −0.13 |
| AGQ Proshares Ultra Silver | Sold out | 0.00% | −0.10 |
| BKLN Invesco Senior Loan ETF | Reduce -70.0% | 0.04% | −0.09 |
| XLE SS Energy Select Sector | Reduce -37.1% | 0.54% | −0.08 |
| DFAU Dimensional US Core Equity M | Reduce -3.6% | 1.05% | −0.07 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -4.5% | 5.11% | −0.07 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -8.0% | 1.15% | −0.07 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -9.8% | 0.71% | −0.07 |
| BPRE Bluerock Private Real Estate | Sold out | 0.00% | −0.07 |
| EFV iShares MSCI Eafe Value ETF | Reduce -72.5% | 0.03% | −0.07 |
| VRP Invesco Variable Rate Prefer | Reduce -34.0% | 0.13% | −0.07 |
| DFAI Dimensional International Co. | Reduce -10.9% | 0.63% | −0.06 |
| SPMB SS SPDR P Mort Back Bond ETF | Reduce -4.0% | 1.33% | −0.05 |
| UPS United Parcel Service Class B | Reduce -59.1% | 0.03% | −0.05 |
| SCHR Schwab Intermediate-Term US | Reduce -3.7% | 1.04% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -7.3% | 0.33% | −0.04 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -65.3% | 0.02% | −0.04 |
| VCLT Vanguard Long-Term Corp. Bond | Reduce -1.8% | 1.08% | −0.03 |
| GOOG Alphabet Inc. Class C | Reduce -2.1% | 0.28% | −0.03 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.6% | 0.85% | −0.03 |
| FPE FT-Preferred Secur & Inc. ETF | Reduce -0.3% | 1.04% | −0.03 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -2.9% | 0.76% | −0.02 |
| MLPA Global X MLP ETF | Reduce -77.8% | 0.01% | −0.02 |
| GLDM SPDR Gold Minishares Trust | Reduce -79.4% | 0.01% | −0.02 |
| JPST JPMorgan Ultra-Short Income | Reduce -10.6% | 0.20% | −0.02 |
| FTSM First Trust Enh Short Mat FD | Reduce -20.1% | 0.08% | −0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.8% | 0.17% | −0.02 |
| ICVT iShares Convertible Bond ETF | Reduce -5.3% | 1.16% | −0.02 |
| BAB Invesco Taxable Municipal Bo | Reduce -38.6% | 0.02% | −0.02 |
| GDMN Wisdomtree Eff Gold PL Miner | Reduce -61.4% | 0.01% | −0.02 |
| OEF iShares S&P 100 ETF | Sold out | 0.00% | −0.01 |
| PAPR Innovator U.S. Equity Power | Reduce -22.8% | 0.05% | −0.01 |
| UGL Proshares Ultra Gold | Reduce -39.5% | 0.03% | −0.01 |
| SCHG Schwab US Large-Cap Growth | Reduce -1.6% | 0.11% | −0.01 |
| SLVP iShares MSCI Global Silver A | Sold out | 0.00% | −0.01 |
| IGM iShares Expanded Tech Sector | Sold out | 0.00% | −0.01 |
| VOOG Vanguard S&P 500 Growth ETF | Sold out | 0.00% | −0.01 |
| RSP Invesco S&P 500 Equal Weight | Reduce -23.9% | 0.03% | −0.01 |
| APP AppLovin Corp. Class A | Sold out | 0.00% | −0.01 |
| WRN Western Copper and Gold Corp. | Reduce -78.4% | 0.00% | −0.01 |
| TSCO Tractor Supply Company | Sold out | 0.00% | −0.01 |
| ISRG Intuitive Surgical Inc. | Reduce -1.7% | 0.04% | −0.01 |
| SGOV iShares 0-3 Month Treasury B | Reduce -16.9% | 0.05% | −0.01 |
| APH Amphenol Corp. Class A | Reduce -17.3% | 0.03% | −0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| VCIT Vanguard Int-Term Corporate | Add +72.6% | 2.27% | +0.94 |
| SPHY SS SPDR P High Yield ETF | Add +30.4% | 3.03% | +0.68 |
| SPSB SS SPDR P St C Corp. ETF | Add +18.8% | 4.26% | +0.67 |
| XLF SS Financial Select Sector | Add +47.7% | 2.57% | +0.65 |
| SRLN SS Blackstone Sr Loan ETF | Add +29.1% | 2.55% | +0.53 |
| SCHP Schwab U.S. Tips ETF | Add +51.7% | 1.15% | +0.40 |
| XLP SS Consumer Staples Sel Sect | Add +42.4% | 1.09% | +0.37 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +40.8% | 0.83% | +0.28 |
| SPEM State Street SP PTF Em ETF | Add +16.6% | 1.71% | +0.25 |
| DFIV Dimensional International Va | Add +88.8% | 0.28% | +0.14 |
| DFAE Dimensional Emerging Core Eq | Add +47.9% | 0.32% | +0.11 |
| DFSV Dimensional US Small Cap Val | Add +75.0% | 0.21% | +0.10 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +39.9% | 0.27% | +0.08 |
| JEPI JPMorgan Equity Premium Inco | New | 0.08% | +0.08 |
| DFAS Dimensional US Small Cap ETF | Add +12.0% | 0.58% | +0.07 |
| FDL First Trust Morn DVD Lead Inc. | Add +142.3% | 0.10% | +0.06 |
| XLB SS Materials Select Sector | Add +1.1% | 0.57% | +0.06 |
| SCHD Schwab US DVD Equity ETF | Add +0.1% | 0.52% | +0.06 |
| XOM Exxon Mobil Corp. | Add +5.4% | 0.17% | +0.06 |
| PMAR Innovator U.S. Equity Power | Add +240.6% | 0.07% | +0.05 |
| JBBB Janus Henderson B-BBB Clo Et | New | 0.04% | +0.04 |
| NFLX Netflix Inc. | Add +46.0% | 0.13% | +0.04 |
| VTIP Vanguard Short-Term Tips | Add +50.6% | 0.12% | +0.04 |
| DFIS Dimensional International SM | Add +8.0% | 0.39% | +0.04 |
| JNJ Johnson & Johnson | Add +27.1% | 0.11% | +0.04 |
| AMAT Applied Materials Inc. | Add +13.2% | 0.11% | +0.04 |
| IAU iShares Gold Trust | Add +13.0% | 0.15% | +0.03 |
| BSJQ Invesco Bulletshares 2026 HY | Add +10.4% | 0.30% | +0.03 |
| SJNK SS SPDR BB St Hi Yield ETF | Add +9.1% | 0.36% | +0.03 |
| CAT Caterpillar Inc. | Add +4.5% | 0.12% | +0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Add +2.2% | 0.43% | +0.03 |
| CVX Chevron Corp. | Add +11.2% | 0.07% | +0.03 |
| ILF iShares Latin America 40 ETF | New | 0.02% | +0.02 |
| BSJR Invesco Bulletshares 2027 HY | Add +10.7% | 0.26% | +0.02 |
| LMT Lockheed Martin Corp. | Add +10.4% | 0.09% | +0.02 |
| DISV Dimensional International SM | Add +6.5% | 0.23% | +0.02 |
| IXC iShares Global Energy ETF | New | 0.02% | +0.02 |
| NEE Nextera Energy Inc. | Add +21.1% | 0.07% | +0.02 |
| MPC Marathon Petroleum Corp. | Add +2.0% | 0.05% | +0.02 |
| WMT Walmart Inc. | Add +0.1% | 0.18% | +0.02 |
| GE General Electric | Add +47.4% | 0.07% | +0.02 |
| REMX Vaneck Rar Earth ND STG-Usdi | New | 0.02% | +0.02 |
| VRT Vertiv Holdings Co. Class A | New | 0.02% | +0.02 |
| IJH iShares Core S&P Midcap ETF | Add +4.3% | 0.25% | +0.02 |
| PG The Procter & Gamble Co. | Add +21.0% | 0.09% | +0.02 |
| VDE Vanguard Energy ETF | New | 0.02% | +0.02 |
| DUK Duke Energy Corp. | Add +17.3% | 0.07% | +0.02 |
| GEV GE Vernova Inc. | Add +52.4% | 0.03% | +0.02 |
| SCHB Schwab US Broad Market ETF | Add +29.1% | 0.08% | +0.02 |
| JIVE JPM Interntl Value ETF | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |