Advisory Alpha, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 1, 2025), Advisory Alpha, LLC reported 481 stock positions worth $3.2 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 10.0% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.5%) and Schwab US Mid Cap ETF (SCHM, 7.3%). Compared with Q1 2025, it opened 45 new positions, sold out of 19, added to 257 and reduced 158. The biggest buy was SS SPDR P S&P 500 Growth ETF (SPYG, shares +4%) and the biggest sale SS Financial Select Sector (XLF, shares −36%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $3.2B (Q2 2025)
- SEC Filing
- 0001085146-25-004426 ↗ filed Aug 1, 2025
Holdings Value
Holdings 481 stocks · $3.2B
| SPYG SS SPDR P S&P 500 Growth ETF | 10.04% | 3,381,658 | $322.3M | Add +3.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.50% | 5,213,790 | $272.9M | Add +3.8% |
| SCHM Schwab US Mid Cap ETF | 7.31% | 8,373,700 | $234.9M | Add +14.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.18% | 4,112,120 | $166.5M | Reduce -2.4% |
| XLK SS Technology Select Sector | 4.42% | 560,265 | $141.9M | Add +2.9% |
| SPSB SS SPDR P St C Corp. ETF | 3.62% | 3,845,566 | $116.1M | Add +0.3% |
| SCHA Schwab US Small-Cap ETF | 2.90% | 3,676,968 | $93.0M | Reduce -3.2% |
| SPHY SS SPDR P High Yield ETF | 2.41% | 3,250,699 | $77.4M | Reduce -1.7% |
| VGSH Vanguard Short-Term Treasury | 2.26% | 1,232,859 | $72.5M | Reduce -3.4% |
| SRLN SS Blackstone Sr Loan ETF | 2.16% | 1,665,176 | $69.3M | Add +5.3% |
| XLI SS Industrial Select Sector | 2.09% | 455,766 | $67.2M | Add +31.4% |
| XLV SS Health Care Select Sector | 1.84% | 437,543 | $59.0M | Add +3.1% |
| SPEM State Street SP PTF Em ETF | 1.52% | 1,138,987 | $48.7M | Reduce -2.3% |
| SPMB SS SPDR P Mort Back Bond ETF | 1.44% | 2,086,473 | $46.1M | Add +5.4% |
| XLY SS Consumer Disc Select Sect | 1.36% | 201,702 | $43.8M | Add +0.6% |
| VCIT Vanguard Int-Term Corporate | 1.31% | 507,613 | $42.1M | Add +11.2% |
| VSS Vanguard Ftse All Wo X-US SC | 1.29% | 308,268 | $41.4M | Reduce -5.8% |
| XLRE SS Real Estate Select Sector | 1.24% | 963,965 | $39.9M | Reduce -0.8% |
| ICVT iShares Convertible Bond ETF | 1.22% | 433,937 | $39.1M | Reduce -2.4% |
| XLC SS Comm Select Sector SPDR | 1.20% | 355,743 | $38.6M | Reduce -28.1% |
| VCLT Vanguard Long-Term Corp. Bond | 1.19% | 503,551 | $38.2M | Reduce -1.4% |
| FPE FT-Preferred Secur & Inc. ETF | 1.16% | 2,092,069 | $37.2M | Add +4.6% |
| SCHR Schwab Intermediate-Term US | 1.08% | 1,380,246 | $34.5M | Add +11.8% |
| XLP SS Consumer Staples Sel Sect | 1.05% | 415,610 | $33.7M | Add +1.5% |
| DFAU Dimensional US Core Equity M | 1.02% | 771,916 | $32.7M | Add +8.9% |
| XLF SS Financial Select Sector | 1.01% | 616,605 | $32.3M | Reduce -36.0% |
| VIG Vanguard Dividend Apprec ETF | 0.95% | 148,913 | $30.5M | Add +4.5% |
| SCHP Schwab U.S. Tips ETF | 0.86% | 1,033,047 | $27.6M | Add +3.6% |
| AAPL Apple Inc. | 0.86% | 134,069 | $27.5M | Add +3.2% |
| XLB SS Materials Select Sector | 0.84% | 306,230 | $26.9M | Add +35.2% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.84% | 1,011,581 | $26.9M | Reduce -1.7% |
| MLPX Global X MLP & Energy Infras | 0.77% | 396,663 | $24.9M | Add +4.3% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.76% | 374,492 | $24.5M | Reduce -1.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.73% | 910,897 | $23.3M | Add +4.1% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.68% | 712,649 | $22.0M | Reduce -2.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.66% | 34,197 | $21.1M | Reduce -13.5% |
| DFAI Dimensional International Co. | 0.66% | 610,675 | $21.1M | Add +6.2% |
| NVDA Nvidia Corp. | 0.65% | 132,810 | $21.0M | Add +13.2% |
| MSFT Microsoft Corp. | 0.65% | 41,986 | $20.9M | Add +6.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.57% | 224,245 | $18.3M | Add +1.6% |
| XLE SS Energy Select Sector | 0.56% | 210,759 | $17.9M | Add +1.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.54% | 237,591 | $17.3M | Add +5.3% |
| SCHD Schwab US DVD Equity ETF | 0.51% | 616,474 | $16.3M | Add +12.8% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.47% | 91,807 | $15.1M | Add +4.8% |
| DFAS Dimensional US Small Cap ETF | 0.46% | 232,178 | $14.8M | Add +12.2% |
| COWZ Pacer US Cash Cows 100 ETF | 0.41% | 241,410 | $13.3M | Add +11.5% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.38% | 42,933 | $12.2M | Add +3.6% |
| BSJP Invesco Bulletshares 2025 HY | 0.36% | 500,895 | $11.6M | Add +12.6% |
| AMZN Amazon.com Inc. | 0.35% | 51,445 | $11.3M | Add +15.4% |
| DFLV Dim US Large Cap Value ETF | 0.34% | 356,569 | $11.1M | Add +5.4% |
| DFIS Dimensional International SM | 0.34% | 361,849 | $10.8M | Add +6.6% |
| BSJQ Invesco Bulletshares 2026 HY | 0.31% | 422,336 | $9.9M | Add +15.3% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.29% | 364,584 | $9.3M | Add +9.8% |
| JPST JPMorgan Ultra-Short Income | 0.27% | 168,395 | $8.5M | Reduce -11.4% |
| IJH iShares Core S&P Midcap ETF | 0.25% | 128,189 | $8.0M | Reduce -4.7% |
| BSJR Invesco Bulletshares 2027 HY | 0.24% | 335,165 | $7.6M | Add +15.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.22% | 23,653 | $7.2M | Add +0.8% |
| TSLA Tesla Inc. | 0.22% | 22,613 | $7.2M | Add +16.8% |
| META Meta Platforms Inc. Class A | 0.22% | 9,530 | $7.0M | Add +13.0% |
| DE Deere & Co. | 0.21% | 13,492 | $6.9M | Add +3.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.21% | 15,361 | $6.7M | Add +3.0% |
| FTSM First Trust Enh Short Mat FD | 0.21% | 111,247 | $6.7M | Reduce -39.4% |
| DFAE Dimensional Emerging Core Eq | 0.19% | 215,910 | $6.3M | Add +4.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.19% | 22,364 | $6.2M | Add +5.3% |
| DISV Dimensional International SM | 0.19% | 183,768 | $6.0M | Add +7.1% |
| PJUL Innovator U.S. Equity Power | 0.19% | 137,829 | $6.0M | Add +5.1% |
| PJUN Innovator U.S. Equity Power | 0.19% | 149,897 | $6.0M | Reduce -2.2% |
| VOO Vanguard S&P 500 ETF | 0.18% | 10,399 | $5.9M | Add +4.4% |
| BSJS Invesco Bulletshares 2028 HY | 0.18% | 265,313 | $5.9M | Add +19.0% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.18% | 29,842 | $5.8M | Add +3.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 11,969 | $5.8M | Add +12.5% |
| PAUG Innovator U.S. Equity Power | 0.18% | 143,249 | $5.8M | Add +0.5% |
| PGHY Invesco Global Ex US High Yi | 0.17% | 272,296 | $5.4M | Add +9.7% |
| GOOG Alphabet Inc. Class C | 0.16% | 29,374 | $5.2M | Add +13.0% |
| GOOGL Alphabet Inc. Class A | 0.15% | 27,092 | $4.8M | Add +20.7% |
| VRP Invesco Variable Rate Prefer | 0.14% | 185,769 | $4.5M | Reduce -36.4% |
| VTIP Vanguard Short-Term Tips | 0.13% | 85,037 | $4.3M | Add +26.9% |
| XOM Exxon Mobil Corp. | 0.13% | 38,287 | $4.1M | Add +7.5% |
| DFIV Dimensional International Va | 0.12% | 93,526 | $4.0M | Add +5.6% |
| PFEB Innovator U.S. Equity Power | 0.12% | 104,928 | $4.0M | Add +63.3% |
| BSJT Invesco Bulletshares 2029 HY | 0.12% | 183,877 | $4.0M | Add +9.8% |
| FVD First Trust Value Line DVD | 0.12% | 87,795 | $3.9M | Reduce -3.4% |
| SCHG Schwab US Large-Cap Growth | 0.12% | 133,152 | $3.9M | Reduce -0.8% |
| POCT Innovator U.S. Equity Power | 0.12% | 94,157 | $3.9M | Add +1.6% |
| JPM JPMorgan Chase & Co. | 0.12% | 13,044 | $3.8M | Add +1.8% |
| UPS United Parcel Service Class B | 0.11% | 36,382 | $3.7M | Add +6.5% |
| LLY Eli Lilly & Co. | 0.11% | 4,645 | $3.6M | Add +11.4% |
| NFLX Netflix Inc. | 0.11% | 2,619 | $3.5M | Add +13.5% |
| COST Costco Wholesale Corp. | 0.11% | 3,473 | $3.4M | Add +10.6% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.11% | 110,470 | $3.4M | Reduce -0.4% |
| DFSV Dimensional US Small Cap Val | 0.10% | 111,753 | $3.3M | Add +8.5% |
| IAU iShares Gold Trust | 0.10% | 49,549 | $3.1M | Reduce -1.6% |
| WMT Walmart Inc. | 0.10% | 31,327 | $3.1M | Reduce -6.9% |
| HD Home Depot Inc. | 0.09% | 7,991 | $2.9M | Reduce -4.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.09% | 16,575 | $2.9M | Add +13.1% |
| EFV iShares MSCI Eafe Value ETF | 0.09% | 44,487 | $2.8M | Reduce -4.8% |
| PAPR Innovator U.S. Equity Power | 0.08% | 69,571 | $2.6M | Add +1.3% |
| FTCS First Trust Capital Strength | 0.08% | 26,963 | $2.5M | Reduce -1.5% |
| PG The Procter & Gamble Co. | 0.08% | 15,195 | $2.4M | Add +1.5% |
| BKLN Invesco Senior Loan ETF | 0.07% | 113,339 | $2.4M | Reduce -56.2% |
Portfolio Sells Q1 2025 → Q2 2025
| XLF SS Financial Select Sector | Reduce -36.0% | 1.01% | −0.63 |
| XLC SS Comm Select Sector SPDR | Reduce -28.1% | 1.20% | −0.42 |
| VGSH Vanguard Short-Term Treasury | Reduce -3.4% | 2.26% | −0.29 |
| SPHY SS SPDR P High Yield ETF | Reduce -1.7% | 2.41% | −0.22 |
| FTSM First Trust Enh Short Mat FD | Reduce -39.4% | 0.21% | −0.17 |
| XLRE SS Real Estate Select Sector | Reduce -0.8% | 1.24% | −0.14 |
| SCHA Schwab US Small-Cap ETF | Reduce -3.2% | 2.90% | −0.13 |
| VCLT Vanguard Long-Term Corp. Bond | Reduce -1.4% | 1.19% | −0.13 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -1.7% | 0.84% | −0.12 |
| BKLN Invesco Senior Loan ETF | Reduce -56.2% | 0.07% | −0.11 |
| VRP Invesco Variable Rate Prefer | Reduce -36.4% | 0.14% | −0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -13.5% | 0.66% | −0.09 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -2.8% | 0.68% | −0.08 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -1.9% | 0.76% | −0.07 |
| GLDM SPDR Gold Minishares Trust | Sold out | 0.00% | −0.06 |
| JPST JPMorgan Ultra-Short Income | Reduce -11.4% | 0.27% | −0.06 |
| MLPA Global X MLP ETF | Sold out | 0.00% | −0.06 |
| RSP Invesco S&P 500 Equal Weight | Reduce -68.8% | 0.02% | −0.06 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -54.7% | 0.04% | −0.05 |
| ICVT iShares Convertible Bond ETF | Reduce -2.4% | 1.22% | −0.05 |
| ZSEP Innovator Edp ETF - 1 YR Sep | Reduce -83.6% | 0.01% | −0.04 |
| GVI iShares Intermediate Governm | Reduce -60.8% | 0.03% | −0.04 |
| SPEM State Street SP PTF Em ETF | Reduce -2.3% | 1.52% | −0.04 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -2.4% | 5.18% | −0.03 |
| NSA National Storage Affiliates | Reduce 0.0% | 0.07% | −0.02 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -27.6% | 0.05% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -4.7% | 0.25% | −0.02 |
| CMBS iShares CMBS ETF | Reduce -19.6% | 0.05% | −0.02 |
| FVD First Trust Value Line DVD | Reduce -3.4% | 0.12% | −0.02 |
| DFAC Dimensional US Core Equity 2 | Sold out | 0.00% | −0.02 |
| BSV Vanguard Short-Term Bond ETF | Sold out | 0.00% | −0.01 |
| TMO Thermo Fisher Scientific Inc. | Reduce -34.1% | 0.01% | −0.01 |
| HD Home Depot Inc. | Reduce -4.8% | 0.09% | −0.01 |
| COP Conocophillips | Reduce -2.1% | 0.04% | −0.01 |
| IAGG iShares Intl Aggregate Bond | Reduce -17.2% | 0.04% | −0.01 |
| VHT Vanguard Health Care ETF | Sold out | 0.00% | −0.01 |
| IQV Iqvia Holdings Inc. | Reduce -51.9% | 0.01% | −0.01 |
| FELC Fidelity Enh LRG Cap Cor ETF | Sold out | 0.00% | −0.01 |
| AGZ iShares Agency Bond ETF | Sold out | 0.00% | −0.01 |
| CGCP Cap Group Core Plus Income | Reduce -20.4% | 0.03% | −0.01 |
| BIV Vanguard Intermediate-Term B | Reduce -4.7% | 0.07% | −0.01 |
| AMP Ameriprise Financial Inc. | Sold out | 0.00% | −0.01 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -2.7% | 0.06% | −0.01 |
| PEP Pepsico Inc. | Reduce -8.5% | 0.02% | −0.01 |
| FIXD First Trust Smith Opportunis | Reduce -16.2% | 0.03% | −0.01 |
| TFC Truist Financial Corp. | Sold out | 0.00% | −0.01 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.01 |
| DUK Duke Energy Corp. | Reduce -0.4% | 0.06% | −0.01 |
| JNJ Johnson & Johnson | Reduce -0.9% | 0.04% | −0.01 |
| HYLS FT Tactical High Yield ETF | Reduce -19.8% | 0.02% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| SPYG SS SPDR P S&P 500 Growth ETF | Add +3.6% | 10.04% | +1.14 |
| SCHM Schwab US Mid Cap ETF | Add +14.7% | 7.31% | +0.81 |
| XLK SS Technology Select Sector | Add +2.9% | 4.42% | +0.60 |
| XLI SS Industrial Select Sector | Add +31.4% | 2.09% | +0.55 |
| NVDA Nvidia Corp. | Add +13.2% | 0.65% | +0.22 |
| XLB SS Materials Select Sector | Add +35.2% | 0.84% | +0.18 |
| MSFT Microsoft Corp. | Add +6.4% | 0.65% | +0.15 |
| DFAU Dimensional US Core Equity M | Add +8.9% | 1.02% | +0.09 |
| AMZN Amazon.com Inc. | Add +15.4% | 0.35% | +0.06 |
| META Meta Platforms Inc. Class A | Add +13.0% | 0.22% | +0.05 |
| TSLA Tesla Inc. | Add +16.8% | 0.22% | +0.05 |
| DFAI Dimensional International Co. | Add +6.2% | 0.66% | +0.05 |
| PFEB Innovator U.S. Equity Power | Add +63.3% | 0.12% | +0.05 |
| VCIT Vanguard Int-Term Corporate | Add +11.2% | 1.31% | +0.04 |
| DFAS Dimensional US Small Cap ETF | Add +12.2% | 0.46% | +0.04 |
| DFIS Dimensional International SM | Add +6.6% | 0.34% | +0.04 |
| NFLX Netflix Inc. | Add +13.5% | 0.11% | +0.04 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +3.6% | 0.38% | +0.04 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +5.3% | 0.54% | +0.03 |
| SCHR Schwab Intermediate-Term US | Add +11.8% | 1.08% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +20.7% | 0.15% | +0.03 |
| UGL Proshares Ultra Gold | New | 0.03% | +0.03 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +143.8% | 0.04% | +0.02 |
| GOOG Alphabet Inc. Class C | Add +13.0% | 0.16% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +3.0% | 0.21% | +0.02 |
| VTIP Vanguard Short-Term Tips | Add +26.9% | 0.13% | +0.02 |
| DISV Dimensional International SM | Add +7.1% | 0.19% | +0.02 |
| XLY SS Consumer Disc Select Sect | Add +0.6% | 1.36% | +0.02 |
| BSJS Invesco Bulletshares 2028 HY | Add +19.0% | 0.18% | +0.02 |
| BSJQ Invesco Bulletshares 2026 HY | Add +15.3% | 0.31% | +0.02 |
| BSJR Invesco Bulletshares 2027 HY | Add +15.6% | 0.24% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +13.3% | 0.03% | +0.01 |
| URA Global X Uranium ETF | New | 0.01% | +0.01 |
| NLR Vaneck Urani & Nuclr ETF-Usd | Add +4.3% | 0.04% | +0.01 |
| LEU Centrus Energy Corp. Class A | New | 0.01% | +0.01 |
| ECL Ecolab Inc. | Add +112.9% | 0.02% | +0.01 |
| PM Philip Morris International | Add +29.1% | 0.05% | +0.01 |
| WRB WR Berkley Corp. | New | 0.01% | +0.01 |
| DFAE Dimensional Emerging Core Eq | Add +4.1% | 0.19% | +0.01 |
| GEV GE Vernova Inc. | New | 0.01% | +0.01 |
| DFUS Dimensional US Eq MKT ETF | New | 0.01% | +0.01 |
| BSJP Invesco Bulletshares 2025 HY | Add +12.6% | 0.36% | +0.01 |
| STRL Sterling Infrastructure Inc. | Add +29.5% | 0.02% | +0.01 |
| COWZ Pacer US Cash Cows 100 ETF | Add +11.5% | 0.41% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +5.3% | 0.19% | +0.01 |
| CEG Constellation Energy | New | 0.01% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +1.8% | 0.12% | +0.01 |
| IYW iShares Ustechnology ETF | Add +12.8% | 0.05% | +0.01 |
| BAB Invesco Taxable Municipal Bo | Add +33.8% | 0.06% | +0.01 |
| PNC PNC Financial Services Group | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |