Advisory Alpha, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 6, 2026), Advisory Alpha, LLC reported 519 stock positions worth $3.7 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 10.2% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.7%) and Schwab US Mid Cap ETF (SCHM, 6.8%). Compared with Q3 2025, it opened 40 new positions, sold out of 37, added to 282 and reduced 174. The biggest buy was SS Financial Select Sector (XLF, shares +103%) and the biggest sale SS Industrial Select Sector (XLI, shares −24%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $3.7B (Q4 2025)
- SEC Filing
- 0001576762-26-000001 ↗ filed Feb 6, 2026
Holdings Value
Holdings 519 stocks · $3.7B
| SPYG SS SPDR P S&P 500 Growth ETF | 10.16% | 3,498,263 | $373.3M | Reduce -1.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.73% | 5,641,848 | $320.5M | Add +0.6% |
| SCHM Schwab US Mid Cap ETF | 6.84% | 8,355,080 | $251.2M | Reduce -6.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.18% | 4,283,987 | $190.3M | Reduce -1.0% |
| XLK SS Technology Select Sector | 4.57% | 1,166,564 | $168.0M | Add +0.7% |
| SPSB SS SPDR P St C Corp. ETF | 3.59% | 4,365,866 | $131.9M | Add +3.1% |
| SCHA Schwab US Small-Cap ETF | 3.08% | 3,976,304 | $113.2M | Reduce -1.2% |
| SPHY SS SPDR P High Yield ETF | 2.35% | 3,646,760 | $86.3M | Add +5.9% |
| VGSH Vanguard Short-Term Treasury | 2.08% | 1,301,362 | $76.4M | Add +1.4% |
| SRLN SS Blackstone Sr Loan ETF | 2.03% | 1,803,133 | $74.4M | Add +1.0% |
| XLF SS Financial Select Sector | 1.93% | 1,291,381 | $70.7M | Add +102.8% |
| XLI SS Industrial Select Sector | 1.90% | 449,853 | $69.8M | Reduce -24.3% |
| XLV SS Health Care Select Sector | 1.58% | 374,757 | $58.0M | Reduce -1.8% |
| XLC SS Comm Select Sector SPDR | 1.53% | 478,734 | $56.4M | Add +0.8% |
| SPEM State Street SP PTF Em ETF | 1.45% | 1,141,239 | $53.4M | Reduce -2.9% |
| SPMB SS SPDR P Mort Back Bond ETF | 1.38% | 2,256,536 | $50.6M | Add +2.7% |
| VCIT Vanguard Int-Term Corporate | 1.32% | 580,994 | $48.7M | Add +7.4% |
| XLY SS Consumer Disc Select Sect | 1.27% | 391,618 | $46.8M | Add +38.2% |
| VSS Vanguard Ftse All Wo X-US SC | 1.22% | 312,132 | $44.7M | Reduce -2.1% |
| ICVT iShares Convertible Bond ETF | 1.18% | 438,397 | $43.2M | Reduce -2.5% |
| XLRE SS Real Estate Select Sector | 1.16% | 1,056,728 | $42.6M | Add +3.1% |
| DFAU Dimensional US Core Equity M | 1.12% | 880,626 | $41.2M | Add +4.8% |
| VCLT Vanguard Long-Term Corp. Bond | 1.11% | 537,679 | $40.8M | Add +3.3% |
| SCHR Schwab Intermediate-Term US | 1.09% | 1,590,182 | $39.9M | Add +6.6% |
| FPE FT-Preferred Secur & Inc. ETF | 1.07% | 2,153,251 | $39.2M | Reduce -1.4% |
| AAPL Apple Inc. | 1.02% | 137,500 | $37.4M | Add +3.6% |
| VIG Vanguard Dividend Apprec ETF | 0.88% | 147,445 | $32.4M | Reduce -0.0% |
| NVDA Nvidia Corp. | 0.87% | 170,899 | $31.9M | Add +13.3% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.79% | 1,095,176 | $29.0M | Add +1.1% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.79% | 940,761 | $28.9M | Add +31.4% |
| SCHP Schwab U.S. Tips ETF | 0.75% | 1,041,339 | $27.6M | Add +1.9% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.74% | 404,489 | $27.3M | Add +2.3% |
| XLP SS Consumer Staples Sel Sect | 0.72% | 341,500 | $26.5M | Reduce -24.9% |
| DFAI Dimensional International Co. | 0.69% | 668,022 | $25.5M | Add +3.0% |
| MLPX Global X MLP & Energy Infras | 0.68% | 414,397 | $25.1M | Reduce -0.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.65% | 931,305 | $24.0M | Add +1.3% |
| MSFT Microsoft Corp. | 0.62% | 47,131 | $22.8M | Add +6.3% |
| XLE SS Energy Select Sector | 0.62% | 508,163 | $22.7M | Reduce -11.9% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.55% | 470,590 | $20.1M | Add +0.6% |
| XLB SS Materials Select Sector | 0.51% | 415,134 | $18.8M | Add +2.2% |
| DFAS Dimensional US Small Cap ETF | 0.50% | 264,962 | $18.5M | Add +5.2% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.49% | 102,199 | $18.1M | Add +1.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.48% | 218,742 | $17.5M | Reduce -8.7% |
| SCHD Schwab US DVD Equity ETF | 0.47% | 623,081 | $17.1M | Add +0.5% |
| AMZN Amazon.com Inc. | 0.40% | 64,358 | $14.9M | Add +14.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.40% | 245,024 | $14.7M | Reduce -0.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.38% | 20,277 | $13.8M | Reduce -1.6% |
| DFLV Dim US Large Cap Value ETF | 0.36% | 382,785 | $13.1M | Add +2.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.35% | 46,487 | $13.0M | Add +0.2% |
| DFIS Dimensional International SM | 0.35% | 391,381 | $12.9M | Add +2.8% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.33% | 484,825 | $12.3M | Add +16.7% |
| TSLA Tesla Inc. | 0.33% | 26,830 | $12.1M | Add +7.7% |
| GOOG Alphabet Inc. Class C | 0.31% | 36,196 | $11.4M | Add +11.8% |
| GOOGL Alphabet Inc. Class A | 0.30% | 34,830 | $10.9M | Add +11.7% |
| BSJQ Invesco Bulletshares 2026 HY | 0.27% | 428,950 | $10.0M | Reduce -0.2% |
| PAUG Innovator U.S. Equity Power | 0.27% | 230,134 | $10.0M | Add +0.6% |
| BSJR Invesco Bulletshares 2027 HY | 0.24% | 390,380 | $8.8M | Add +10.5% |
| IJH iShares Core S&P Midcap ETF | 0.23% | 130,403 | $8.6M | Add +1.6% |
| META Meta Platforms Inc. Class A | 0.23% | 12,697 | $8.4M | Add +13.1% |
| JPST JPMorgan Ultra-Short Income | 0.22% | 160,989 | $8.1M | Reduce -13.7% |
| DISV Dimensional International SM | 0.21% | 199,911 | $7.6M | Add +3.1% |
| DFAE Dimensional Emerging Core Eq | 0.21% | 231,213 | $7.5M | Add +2.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 24,799 | $7.5M | Add +1.2% |
| VRP Invesco Variable Rate Prefer | 0.20% | 304,271 | $7.4M | Add +30.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.19% | 14,493 | $7.1M | Reduce -2.8% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.19% | 32,717 | $6.9M | Add +1.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 13,221 | $6.6M | Add +6.7% |
| LLY Eli Lilly & Co. | 0.18% | 6,040 | $6.5M | Add +15.1% |
| PJUL Innovator U.S. Equity Power | 0.18% | 138,909 | $6.4M | Reduce -0.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.17% | 19,075 | $6.4M | Reduce -17.4% |
| BSJS Invesco Bulletshares 2028 HY | 0.17% | 286,098 | $6.3M | Add +2.1% |
| DE Deere & Co. | 0.17% | 13,360 | $6.2M | Reduce -2.3% |
| PJUN Innovator U.S. Equity Power | 0.17% | 146,374 | $6.1M | Reduce -1.0% |
| WMT Walmart Inc. | 0.16% | 52,199 | $5.8M | Add +39.3% |
| VOO Vanguard S&P 500 ETF | 0.14% | 8,316 | $5.2M | Reduce -23.9% |
| DFIV Dimensional International Va | 0.14% | 102,680 | $5.1M | Add +4.3% |
| BKLN Invesco Senior Loan ETF | 0.13% | 233,748 | $4.9M | Add +30.0% |
| BSJT Invesco Bulletshares 2029 HY | 0.12% | 209,315 | $4.5M | Add +8.4% |
| SCHG Schwab US Large-Cap Growth | 0.12% | 137,325 | $4.5M | Reduce -1.1% |
| IAU iShares Gold Trust | 0.12% | 55,181 | $4.5M | Reduce -0.8% |
| PGHY Invesco Global Ex US High Yi | 0.12% | 218,622 | $4.3M | Add +3.0% |
| JPM JPMorgan Chase & Co. | 0.12% | 13,405 | $4.3M | Add +4.7% |
| DFSV Dimensional US Small Cap Val | 0.11% | 127,762 | $4.2M | Add +5.6% |
| PFEB Innovator U.S. Equity Power | 0.11% | 102,690 | $4.2M | Reduce -0.8% |
| XOM Exxon Mobil Corp. | 0.11% | 34,121 | $4.1M | Reduce -16.0% |
| FVD First Trust Value Line DVD | 0.11% | 86,334 | $4.0M | Reduce -2.0% |
| FTSM First Trust Enh Short Mat FD | 0.11% | 64,723 | $3.9M | Add +5.9% |
| BSJU Invesco Bulletshares 2030 HY | 0.10% | 141,439 | $3.7M | New |
| EFV iShares MSCI Eafe Value ETF | 0.10% | 51,149 | $3.7M | Add +9.5% |
| AGQ Proshares Ultra Silver | 0.10% | 22,722 | $3.5M | Add +7.3% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.10% | 108,101 | $3.5M | Reduce -1.9% |
| CAT Caterpillar Inc. | 0.09% | 5,786 | $3.3M | Add +5.8% |
| NFLX Netflix Inc. | 0.09% | 33,495 | $3.1M | Add +16.4% |
| UPS United Parcel Service Class B | 0.08% | 30,509 | $3.0M | Reduce -10.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.08% | 10,186 | $3.0M | Add +15.3% |
| VTIP Vanguard Short-Term Tips | 0.08% | 59,842 | $3.0M | Reduce -0.3% |
| HD Home Depot Inc. | 0.08% | 8,413 | $2.9M | Add +0.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.08% | 14,629 | $2.8M | Add +4.3% |
| COST Costco Wholesale Corp. | 0.08% | 3,203 | $2.8M | Add +0.6% |
| BGSI Boyd Group Services Inc. | 0.07% | 17,262 | $2.7M | New |
Portfolio Sells Q3 2025 → Q4 2025
| XLI SS Industrial Select Sector | Reduce -24.3% | 1.90% | −0.65 |
| SCHM Schwab US Mid Cap ETF | Reduce -6.6% | 6.84% | −0.61 |
| BSJP Invesco Bulletshares 2025 HY | Sold out | 0.00% | −0.33 |
| XLP SS Consumer Staples Sel Sect | Reduce -24.9% | 0.72% | −0.27 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -1.1% | 10.16% | −0.20 |
| ICVT iShares Convertible Bond ETF | Reduce -2.5% | 1.18% | −0.10 |
| XLE SS Energy Select Sector | Reduce -11.9% | 0.62% | −0.09 |
| SPEM State Street SP PTF Em ETF | Reduce -2.9% | 1.45% | −0.09 |
| SCHA Schwab US Small-Cap ETF | Reduce -1.2% | 3.08% | −0.06 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -2.1% | 1.22% | −0.05 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -8.7% | 0.48% | −0.05 |
| VOO Vanguard S&P 500 ETF | Reduce -23.9% | 0.14% | −0.05 |
| FPE FT-Preferred Secur & Inc. ETF | Reduce -1.4% | 1.07% | −0.04 |
| JPST JPMorgan Ultra-Short Income | Reduce -13.7% | 0.22% | −0.04 |
| MLPX Global X MLP & Energy Infras | Reduce -0.5% | 0.68% | −0.04 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -17.4% | 0.17% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -83.0% | 0.01% | −0.04 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.0% | 5.18% | −0.02 |
| MO Altria Group Inc. | Sold out | 0.00% | −0.02 |
| ACWI iShares MSCI Acwi ETF | Sold out | 0.00% | −0.02 |
| PDEC Innovator U.S. Equity Power | Reduce -58.9% | 0.01% | −0.02 |
| VXF Vanguard Extended Market ETF | Reduce -69.0% | 0.01% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -16.0% | 0.11% | −0.01 |
| ADM Archer-Daniels-Midland Co. | Sold out | 0.00% | −0.01 |
| RGTI Rigetti Computing Inc. | Sold out | 0.00% | −0.01 |
| PTL Inspire 500 ETF | Sold out | 0.00% | −0.01 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -57.4% | 0.01% | −0.01 |
| TQQQ Proshares Ultrapro QQQ | Sold out | 0.00% | −0.01 |
| T AT&T Inc. | Reduce -11.6% | 0.04% | −0.01 |
| PLTU Dire DLY PLTR Bul 2X ETF-Usd | Sold out | 0.00% | −0.01 |
| STRL Sterling Infrastructure Inc. | Reduce -26.9% | 0.02% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -18.4% | 0.04% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Reduce -46.9% | 0.01% | −0.01 |
| IYW iShares Ustechnology ETF | Reduce -14.2% | 0.05% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.0% | 0.88% | −0.01 |
| XOP SS SPDR S&P Og Exp & Prod | Sold out | 0.00% | −0.01 |
| IBD Inspire Corporate Bond ETF | Sold out | 0.00% | −0.01 |
| USHY iShares Broad Usd High Yield | Reduce -23.5% | 0.02% | −0.01 |
| SPLB SS SPDR P Long Term C ETF | Sold out | 0.00% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.8% | 0.19% | −0.01 |
| BSJQ Invesco Bulletshares 2026 HY | Reduce -0.2% | 0.27% | −0.01 |
| ARKK ARK Innovation ETF | Sold out | 0.00% | −0.01 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -16.3% | 0.04% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.6% | 0.38% | −0.01 |
| MPC Marathon Petroleum Corp. | Reduce -0.5% | 0.04% | −0.01 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -44.6% | 0.01% | −0.01 |
| NUSC Nuveen ESG Small-Cap ETF | Sold out | 0.00% | −0.01 |
| ESGD iShares Trust iShares ESG Aw | Reduce -39.6% | 0.01% | −0.01 |
| EVX Vaneck Environmental Service | Sold out | 0.00% | −0.01 |
| FTCS First Trust Capital Strength | Reduce -6.9% | 0.06% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| XLF SS Financial Select Sector | Add +102.8% | 1.93% | +0.98 |
| XLY SS Consumer Disc Select Sect | Add +38.2% | 1.27% | +0.33 |
| FLRN SS SPDR BB Ig Float RT ETF | Add +31.4% | 0.79% | +0.17 |
| BSJU Invesco Bulletshares 2030 HY | New | 0.10% | +0.10 |
| GOOG Alphabet Inc. Class C | Add +11.8% | 0.31% | +0.09 |
| GOOGL Alphabet Inc. Class A | Add +11.7% | 0.30% | +0.08 |
| BGSI Boyd Group Services Inc. | New | 0.07% | +0.07 |
| NVDA Nvidia Corp. | Add +13.3% | 0.87% | +0.07 |
| BPRE Bluerock Private Real Estate | New | 0.07% | +0.07 |
| AAPL Apple Inc. | Add +3.6% | 1.02% | +0.07 |
| SPHY SS SPDR P High Yield ETF | Add +5.9% | 2.35% | +0.06 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +0.6% | 8.73% | +0.06 |
| LLY Eli Lilly & Co. | Add +15.1% | 0.18% | +0.06 |
| AMZN Amazon.com Inc. | Add +14.7% | 0.40% | +0.06 |
| VCIT Vanguard Int-Term Corporate | Add +7.4% | 1.32% | +0.06 |
| WMT Walmart Inc. | Add +39.3% | 0.16% | +0.05 |
| AGQ Proshares Ultra Silver | Add +7.3% | 0.10% | +0.05 |
| DFAU Dimensional US Core Equity M | Add +4.8% | 1.12% | +0.05 |
| SCHR Schwab Intermediate-Term US | Add +6.6% | 1.09% | +0.04 |
| VRP Invesco Variable Rate Prefer | Add +30.1% | 0.20% | +0.04 |
| SJNK SS SPDR BB St Hi Yield ETF | Add +16.7% | 0.33% | +0.04 |
| DFAI Dimensional International Co. | Add +3.0% | 0.69% | +0.03 |
| SGOV iShares 0-3 Month Treasury B | Add +117.7% | 0.05% | +0.03 |
| BKLN Invesco Senior Loan ETF | Add +30.0% | 0.13% | +0.03 |
| SLV iShares Silver Trust | Add +160.0% | 0.04% | +0.03 |
| LMT Lockheed Martin Corp. | Add +84.0% | 0.06% | +0.03 |
| TSLA Tesla Inc. | Add +7.7% | 0.33% | +0.03 |
| SPSB SS SPDR P St C Corp. ETF | Add +3.1% | 3.59% | +0.03 |
| MU Micron Technology Inc. | New | 0.02% | +0.02 |
| DFAS Dimensional US Small Cap ETF | Add +5.2% | 0.50% | +0.02 |
| PNOV Innovator U.S. Equity Power | Add +49.7% | 0.06% | +0.02 |
| RSP Invesco S&P 500 Equal Weight | Add +83.6% | 0.04% | +0.02 |
| ISRG Intuitive Surgical Inc. | Add +28.5% | 0.05% | +0.02 |
| BSJR Invesco Bulletshares 2027 HY | Add +10.5% | 0.24% | +0.02 |
| DFLV Dim US Large Cap Value ETF | Add +2.9% | 0.36% | +0.02 |
| CAT Caterpillar Inc. | Add +5.8% | 0.09% | +0.02 |
| AMD Advanced Micro Devices | Add +23.9% | 0.04% | +0.01 |
| DFIS Dimensional International SM | Add +2.8% | 0.35% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +27.3% | 0.07% | +0.01 |
| NOCT Innovator Growth-100 Power B | New | 0.01% | +0.01 |
| DISV Dimensional International SM | Add +3.1% | 0.21% | +0.01 |
| JNJ Johnson & Johnson | Add +13.0% | 0.07% | +0.01 |
| DFIV Dimensional International Va | Add +4.3% | 0.14% | +0.01 |
| SLVP iShares MSCI Global Silver A | New | 0.01% | +0.01 |
| IBM Intl Business Machines Corp. | Add +15.3% | 0.08% | +0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.01% | +0.01 |
| UGL Proshares Ultra Gold | Add +12.7% | 0.04% | +0.01 |
| VMBS Vanguard Mortgage-Backed Sec | Add +24.7% | 0.06% | +0.01 |
| EFV iShares MSCI Eafe Value ETF | Add +9.5% | 0.10% | +0.01 |
| AMAT Applied Materials Inc. | Add +4.4% | 0.07% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |