Advisory Alpha, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Advisory Alpha, LLC reported 423 stock positions worth $2.8 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 9.9% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.8%) and Ste STR SPDR PT DW Eu ETF (SPDW, 5.8%). Compared with Q2 2024, it opened 48 new positions, sold out of 20, added to 218 and reduced 130. The biggest buy was SS SPDR P S&P 500 Value ETF (SPYV, shares +7%) and the biggest sale SS Health Care Select Sector (XLV, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $2.8B (Q3 2024)
- SEC Filing
- 0001085146-24-005493 ↗ filed Nov 12, 2024
Holdings Value
Holdings 423 stocks · $2.8B
| SPYG SS SPDR P S&P 500 Growth ETF | 9.92% | 3,364,739 | $279.1M | Add +5.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.78% | 4,674,349 | $247.1M | Add +6.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.83% | 4,368,898 | $164.1M | Add +8.4% |
| SCHM Schwab US Mid Cap ETF | 5.72% | 1,936,463 | $160.9M | Add +5.4% |
| VGSH Vanguard Short-Term Treasury | 3.98% | 1,899,234 | $112.1M | Add +5.8% |
| SCHA Schwab US Small-Cap ETF | 3.95% | 2,159,419 | $111.2M | Add +3.3% |
| XLK SS Technology Select Sector | 3.85% | 479,934 | $108.4M | Add +2.5% |
| SPHY SS SPDR P High Yield ETF | 2.79% | 3,265,320 | $78.5M | Add +13.1% |
| SPSB SS SPDR P St C Corp. ETF | 2.52% | 2,341,848 | $70.9M | Add +14.5% |
| BKLN Invesco Senior Loan ETF | 2.47% | 3,306,309 | $69.5M | Add +14.7% |
| XLF SS Financial Select Sector | 2.43% | 1,509,919 | $68.4M | Add +9.6% |
| VRP Invesco Variable Rate Prefer | 1.88% | 2,164,344 | $52.9M | Add +7.7% |
| SPEM State Street SP PTF Em ETF | 1.71% | 1,165,052 | $48.1M | Add +2.1% |
| VSS Vanguard Ftse All Wo X-US SC | 1.69% | 377,452 | $47.6M | Add +16.6% |
| VMBS Vanguard Mortgage-Backed Sec | 1.68% | 998,530 | $47.1M | Add +5.7% |
| XLI SS Industrial Select Sector | 1.65% | 343,635 | $46.5M | Add +4.6% |
| VCIT Vanguard Int-Term Corporate | 1.63% | 546,335 | $45.8M | Add +7.9% |
| XLV SS Health Care Select Sector | 1.46% | 266,689 | $41.1M | Reduce -17.8% |
| VCLT Vanguard Long-Term Corp. Bond | 1.43% | 494,561 | $40.2M | Add +5.1% |
| ICVT iShares Convertible Bond ETF | 1.37% | 459,339 | $38.4M | Add +7.3% |
| XLY SS Consumer Disc Select Sect | 1.30% | 182,209 | $36.5M | Reduce -20.1% |
| XLC SS Comm Select Sector SPDR | 1.29% | 403,054 | $36.4M | Add +16.8% |
| XLRE SS Real Estate Select Sector | 1.28% | 806,679 | $36.0M | Add +10.0% |
| XLP SS Consumer Staples Sel Sect | 1.10% | 371,389 | $30.8M | Add +22.2% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 1.00% | 970,739 | $28.2M | Add +15.9% |
| DFAU Dimensional US Core Equity M | 0.99% | 701,629 | $27.8M | Add +4.2% |
| VIG Vanguard Dividend Apprec ETF | 0.99% | 140,184 | $27.8M | Reduce -1.6% |
| SCHP Schwab U.S. Tips ETF | 0.98% | 512,337 | $27.5M | Add +6.0% |
| AAPL Apple Inc. | 0.94% | 113,574 | $26.5M | Add +12.5% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.91% | 385,783 | $25.6M | Add +12.6% |
| SPAB SS SPDR P Agg Bond ETF | 0.72% | 774,981 | $20.3M | Add +11.8% |
| DFAI Dimensional International Co. | 0.68% | 600,848 | $19.1M | Add +4.6% |
| XLE SS Energy Select Sector | 0.66% | 212,595 | $18.7M | Add +6.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.60% | 208,688 | $16.9M | Add +43.9% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.51% | 461,030 | $14.2M | Reduce -0.3% |
| MSFT Microsoft Corp. | 0.50% | 32,669 | $14.1M | Add +25.4% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.49% | 202,783 | $13.7M | Reduce -0.8% |
| NVDA Nvidia Corp. | 0.45% | 104,025 | $12.6M | Add +10.5% |
| SCHR Schwab Intermediate-Term US | 0.44% | 245,304 | $12.4M | Add +7.2% |
| SCHD Schwab US DVD Equity ETF | 0.43% | 143,647 | $12.1M | Add +12.8% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.41% | 68,793 | $11.5M | Add +0.4% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.40% | 45,666 | $11.1M | Add +1.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.39% | 191,699 | $11.1M | Add +11.1% |
| DFAS Dimensional US Small Cap ETF | 0.35% | 152,102 | $9.9M | Add +4.1% |
| XLB SS Materials Select Sector | 0.34% | 100,356 | $9.7M | Add +2.3% |
| DFLV Dim US Large Cap Value ETF | 0.32% | 294,167 | $9.1M | Add +3.5% |
| BSJO Invesco Bulletshares 2024 HY | 0.32% | 394,339 | $9.0M | Add +12.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.32% | 15,511 | $8.9M | Reduce -4.6% |
| IJH iShares Core S&P Midcap ETF | 0.28% | 128,020 | $8.0M | Reduce -0.7% |
| BSJP Invesco Bulletshares 2025 HY | 0.28% | 341,962 | $7.9M | Add +11.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 25,744 | $7.3M | Add +0.4% |
| AMZN Amazon.com Inc. | 0.24% | 36,291 | $6.8M | Add +20.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.24% | 33,197 | $6.7M | Add +0.8% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.23% | 148,354 | $6.4M | Add +2.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.22% | 16,147 | $6.2M | Reduce -9.1% |
| BSJQ Invesco Bulletshares 2026 HY | 0.22% | 264,168 | $6.2M | Add +14.2% |
| DFIS Dimensional International SM | 0.21% | 217,555 | $5.8M | Add +4.0% |
| PAUG Innovator U.S. Equity Power | 0.20% | 152,423 | $5.8M | Add +41.0% |
| PJUN Innovator U.S. Equity Power | 0.20% | 155,830 | $5.7M | Add +1.9% |
| FVD First Trust Value Line DVD | 0.20% | 125,049 | $5.7M | Reduce -13.1% |
| PJUL Innovator U.S. Equity Power | 0.20% | 139,211 | $5.6M | Add +102.1% |
| DFAE Dimensional Emerging Core Eq | 0.19% | 199,462 | $5.5M | Add +1.9% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.19% | 20,060 | $5.4M | Add +0.9% |
| DE Deere & Co. | 0.19% | 12,755 | $5.3M | Add +0.1% |
| JPST JPMorgan Ultra-Short Income | 0.19% | 104,607 | $5.3M | Reduce -9.1% |
| BSJR Invesco Bulletshares 2027 HY | 0.18% | 220,723 | $5.0M | Add +15.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 10,501 | $4.8M | Add +0.4% |
| VOO Vanguard S&P 500 ETF | 0.17% | 9,058 | $4.8M | Add +2.3% |
| BSJS Invesco Bulletshares 2028 HY | 0.15% | 185,667 | $4.1M | Add +8.9% |
| HD Home Depot Inc. | 0.14% | 9,892 | $4.0M | Add +2.0% |
| TSLA Tesla Inc. | 0.14% | 14,984 | $3.9M | Add +12.6% |
| UPS United Parcel Service Class B | 0.13% | 26,560 | $3.6M | Add +34.0% |
| PGHY Invesco Global Ex US High Yi | 0.13% | 178,581 | $3.6M | Add +9.3% |
| GOOG Alphabet Inc. Class C | 0.13% | 21,387 | $3.6M | Add +37.7% |
| NSA National Storage Affiliates | 0.12% | 72,569 | $3.5M | No change |
| META Meta Platforms Inc. Class A | 0.12% | 6,072 | $3.5M | Add +41.4% |
| SCHG Schwab US Large-Cap Growth | 0.12% | 32,438 | $3.4M | Add +6.6% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.12% | 116,918 | $3.4M | Reduce -6.5% |
| XOM Exxon Mobil Corp. | 0.12% | 28,149 | $3.3M | Add +2.9% |
| DFIV Dimensional International Va | 0.12% | 85,565 | $3.3M | Add +4.9% |
| LLY Eli Lilly & Co. | 0.11% | 3,618 | $3.2M | Add +12.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.11% | 17,547 | $3.1M | Reduce -5.9% |
| EFV iShares MSCI Eafe Value ETF | 0.10% | 48,768 | $2.8M | Reduce -14.6% |
| PMAR Innovator U.S. Equity Power | 0.10% | 69,990 | $2.7M | Reduce -16.9% |
| GOOGL Alphabet Inc. Class A | 0.10% | 16,122 | $2.7M | Add +66.6% |
| COST Costco Wholesale Corp. | 0.09% | 2,991 | $2.7M | Add +7.5% |
| IAU iShares Gold Trust | 0.09% | 52,066 | $2.6M | Add +23.8% |
| RDVY First Trust Rising Dividend | 0.09% | 42,463 | $2.5M | Reduce -6.7% |
| JPM JPMorgan Chase & Co. | 0.09% | 11,882 | $2.5M | Add +6.5% |
| UNH Unitedhealth Group Inc. | 0.09% | 4,280 | $2.5M | Reduce -3.1% |
| BIV Vanguard Intermediate-Term B | 0.09% | 31,653 | $2.5M | Reduce -20.4% |
| PNOV Innovator U.S. Equity Power | 0.08% | 62,188 | $2.3M | Reduce -1.3% |
| WMT Walmart Inc. | 0.08% | 28,420 | $2.3M | Add +3.9% |
| CMBS iShares CMBS ETF | 0.08% | 45,411 | $2.2M | Reduce -1.1% |
| PAPR Innovator U.S. Equity Power | 0.08% | 60,089 | $2.2M | Add +1.9% |
| AMAT Applied Materials Inc. | 0.08% | 10,666 | $2.2M | Add +4.8% |
| VTIP Vanguard Short-Term Tips | 0.08% | 43,576 | $2.1M | Reduce -2.5% |
| CWB SS SPDR BB Conv Sec ETF | 0.08% | 28,023 | $2.1M | Reduce -7.1% |
| PG The Procter & Gamble Co. | 0.08% | 12,310 | $2.1M | Reduce -5.8% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.08% | 4,999 | $2.1M | Reduce -0.4% |
Portfolio Sells Q2 2024 → Q3 2024
| XLV SS Health Care Select Sector | Reduce -17.8% | 1.46% | −0.41 |
| FPE FT-Preferred Secur & Inc. ETF | Sold out | 0.00% | −0.38 |
| XLY SS Consumer Disc Select Sect | Reduce -20.1% | 1.30% | −0.34 |
| USHY iShares Broad Usd High Yield | Reduce -78.0% | 0.05% | −0.20 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -71.0% | 0.06% | −0.17 |
| FTCS First Trust Capital Strength | Sold out | 0.00% | −0.16 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -85.1% | 0.03% | −0.15 |
| PSEP Innovator U.S. Equity Power | Reduce -67.3% | 0.05% | −0.11 |
| VGLT Vanguard Long-Term Treasury | Sold out | 0.00% | −0.07 |
| EMB iShares JP Morgan Usd Emergi | Reduce -87.7% | 0.01% | −0.07 |
| USRT iShares Core US REIT ETF | Reduce -84.5% | 0.01% | −0.07 |
| GLDM SPDR Gold Minishares Trust | Reduce -48.0% | 0.07% | −0.06 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -0.3% | 0.51% | −0.06 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -9.1% | 0.22% | −0.04 |
| JPST JPMorgan Ultra-Short Income | Reduce -9.1% | 0.19% | −0.04 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.6% | 0.99% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.6% | 0.32% | −0.03 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -0.8% | 0.49% | −0.03 |
| FVD First Trust Value Line DVD | Reduce -13.1% | 0.20% | −0.03 |
| BIV Vanguard Intermediate-Term B | Reduce -20.4% | 0.09% | −0.03 |
| PMAR Innovator U.S. Equity Power | Reduce -16.9% | 0.10% | −0.03 |
| EFV iShares MSCI Eafe Value ETF | Reduce -14.6% | 0.10% | −0.02 |
| MCBC Macatawa Bank Corp. | Sold out | 0.00% | −0.02 |
| AUGW Alianzim US Eq BFR20 Aug-Usd | Reduce -6.5% | 0.12% | −0.02 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -10.9% | 0.07% | −0.02 |
| RTX RTX Corp. | Sold out | 0.00% | −0.02 |
| GNTX Gentex Corp. | Reduce -1.3% | 0.06% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.7% | 0.28% | −0.01 |
| FIIG FT Intermed Dur Ig Corp. ETF | Sold out | 0.00% | −0.01 |
| EMHY iShares J.P. Morgan Em High | Reduce -20.0% | 0.04% | −0.01 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Sold out | 0.00% | −0.01 |
| HYLS FT Tactical High Yield ETF | Reduce -10.3% | 0.05% | −0.01 |
| FIXD First Trust Smith Opportunis | Reduce -11.0% | 0.06% | −0.01 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.01 |
| CSX CSX Corp. | Reduce -12.2% | 0.04% | −0.01 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -7.1% | 0.08% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -5.8% | 0.08% | −0.01 |
| VTIP Vanguard Short-Term Tips | Reduce -2.5% | 0.08% | −0.01 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.01 |
| MRNA Moderna Inc. | Reduce -7.0% | 0.01% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -5.9% | 0.11% | −0.01 |
| RDVY First Trust Rising Dividend | Reduce -6.7% | 0.09% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Sold out | 0.00% | −0.01 |
| TBLL Invesco Short Term Treasury | Sold out | 0.00% | −0.01 |
| TRV The Travelers Cos Inc. | Sold out | 0.00% | −0.01 |
| PNOV Innovator U.S. Equity Power | Reduce -1.3% | 0.08% | −0.01 |
| TGT Target Corp. | Sold out | 0.00% | −0.01 |
| LDUR PIMCO Enhanced Low Duration | Sold out | 0.00% | −0.01 |
| INTC Intel Corp. | Sold out | 0.00% | −0.01 |
| SRPT Sarepta Therapeutics Inc. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| SPYV SS SPDR P S&P 500 Value ETF | Add +6.5% | 8.78% | +0.35 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +8.4% | 5.83% | +0.26 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +43.9% | 0.60% | +0.21 |
| XLF SS Financial Select Sector | Add +9.6% | 2.43% | +0.20 |
| VSS Vanguard Ftse All Wo X-US SC | Add +16.6% | 1.69% | +0.19 |
| XLP SS Consumer Staples Sel Sect | Add +22.2% | 1.10% | +0.18 |
| XLRE SS Real Estate Select Sector | Add +10.0% | 1.28% | +0.17 |
| SPHY SS SPDR P High Yield ETF | Add +13.1% | 2.79% | +0.15 |
| XLC SS Comm Select Sector SPDR | Add +16.8% | 1.29% | +0.13 |
| SPSB SS SPDR P St C Corp. ETF | Add +14.5% | 2.52% | +0.12 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Add +15.9% | 1.00% | +0.10 |
| AAPL Apple Inc. | Add +12.5% | 0.94% | +0.10 |
| PJUL Innovator U.S. Equity Power | Add +102.1% | 0.20% | +0.09 |
| SCHM Schwab US Mid Cap ETF | Add +5.4% | 5.72% | +0.08 |
| BKLN Invesco Senior Loan ETF | Add +14.7% | 2.47% | +0.08 |
| XLI SS Industrial Select Sector | Add +4.6% | 1.65% | +0.07 |
| MLPA Global X MLP ETF | New | 0.06% | +0.06 |
| VWOB Vanguard Emerg MKTS Gov BND | Add +12.6% | 0.91% | +0.06 |
| ZSEP Innovator Edp ETF - 1 YR Sep | New | 0.06% | +0.06 |
| PAUG Innovator U.S. Equity Power | Add +41.0% | 0.20% | +0.05 |
| SCHD Schwab US DVD Equity ETF | Add +12.8% | 0.43% | +0.04 |
| MSFT Microsoft Corp. | Add +25.4% | 0.50% | +0.04 |
| SCHA Schwab US Small-Cap ETF | Add +3.3% | 3.95% | +0.04 |
| META Meta Platforms Inc. Class A | Add +41.4% | 0.12% | +0.04 |
| ICVT iShares Convertible Bond ETF | Add +7.3% | 1.37% | +0.04 |
| TSLA Tesla Inc. | Add +12.6% | 0.14% | +0.04 |
| SPAB SS SPDR P Agg Bond ETF | Add +11.8% | 0.72% | +0.03 |
| VCIT Vanguard Int-Term Corporate | Add +7.9% | 1.63% | +0.03 |
| FELC Fidelity Enh LRG Cap Cor ETF | New | 0.03% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +66.6% | 0.10% | +0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Add +11.1% | 0.39% | +0.02 |
| UPS United Parcel Service Class B | Add +34.0% | 0.13% | +0.02 |
| VCLT Vanguard Long-Term Corp. Bond | Add +5.1% | 1.43% | +0.02 |
| IAU iShares Gold Trust | Add +23.8% | 0.09% | +0.02 |
| WTFC Wintrust Financial Corp. | New | 0.02% | +0.02 |
| A Agilent Technologies Inc. | New | 0.02% | +0.02 |
| GOOG Alphabet Inc. Class C | Add +37.7% | 0.13% | +0.01 |
| SPEM State Street SP PTF Em ETF | Add +2.1% | 1.71% | +0.01 |
| CAT Caterpillar Inc. | Add +18.3% | 0.07% | +0.01 |
| NLR Vaneck Urani & Nuclr ETF-Usd | Add +81.6% | 0.03% | +0.01 |
| BSJR Invesco Bulletshares 2027 HY | Add +15.8% | 0.18% | +0.01 |
| XEL Xcel Energy Inc. | Add +127.3% | 0.02% | +0.01 |
| OCTW Alianzim US Eq BFR20 Oct-Usd | New | 0.01% | +0.01 |
| AMZN Amazon.com Inc. | Add +20.6% | 0.24% | +0.01 |
| HD Home Depot Inc. | Add +2.0% | 0.14% | +0.01 |
| IBM Intl Business Machines Corp. | Add +3.7% | 0.06% | +0.01 |
| AOS Smith (a.o.) Corp. | New | 0.01% | +0.01 |
| GLIN Vaneck India Growth Leaders | New | 0.01% | +0.01 |
| BSJQ Invesco Bulletshares 2026 HY | Add +14.2% | 0.22% | +0.01 |
| SPTS SS SPDR P St Term TSY ETF | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |