Advisory Alpha, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 19, 2025), Advisory Alpha, LLC reported 455 stock positions worth $2.9 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 8.9% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.7%) and Schwab US Mid Cap ETF (SCHM, 6.5%). Compared with Q4 2024, it opened 38 new positions, sold out of 20, added to 280 and reduced 120. The biggest buy was SS Blackstone Sr Loan ETF (SRLN, shares +19159%) and the biggest sale Invesco Senior Loan ETF (BKLN, shares −92%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $2.9B (Q1 2025)
- SEC Filing
- 0001085146-25-003385 ↗ filed May 19, 2025
Holdings Value
Holdings 455 stocks · $2.9B
| SPYG SS SPDR P S&P 500 Growth ETF | 8.90% | 3,263,819 | $261.7M | Add +1.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.70% | 5,024,070 | $255.9M | Add +9.5% |
| SCHM Schwab US Mid Cap ETF | 6.50% | 7,300,752 | $191.2M | Add +27.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.21% | 4,211,961 | $153.3M | Reduce -4.4% |
| SPSB SS SPDR P St C Corp. ETF | 3.92% | 3,835,763 | $115.4M | Add +59.7% |
| XLK SS Technology Select Sector | 3.82% | 544,554 | $112.4M | Add +12.8% |
| SCHA Schwab US Small-Cap ETF | 3.03% | 3,799,951 | $89.0M | Reduce -10.2% |
| SPHY SS SPDR P High Yield ETF | 2.63% | 3,306,157 | $77.4M | Add +1.9% |
| VGSH Vanguard Short-Term Treasury | 2.54% | 1,275,761 | $74.8M | Reduce -34.4% |
| SRLN SS Blackstone Sr Loan ETF | 2.21% | 1,580,815 | $65.0M | Add +19159.4% |
| XLV SS Health Care Select Sector | 2.11% | 424,221 | $61.9M | Add +9.1% |
| XLF SS Financial Select Sector | 1.63% | 963,979 | $48.0M | Reduce -5.2% |
| XLC SS Comm Select Sector SPDR | 1.62% | 495,056 | $47.7M | Add +10.6% |
| SPEM State Street SP PTF Em ETF | 1.56% | 1,166,226 | $45.9M | Add +4.8% |
| XLI SS Industrial Select Sector | 1.55% | 346,951 | $45.5M | Add +0.0% |
| SPMB SS SPDR P Mort Back Bond ETF | 1.48% | 1,978,820 | $43.6M | New |
| XLRE SS Real Estate Select Sector | 1.38% | 971,421 | $40.5M | Add +23.2% |
| XLY SS Consumer Disc Select Sect | 1.35% | 200,598 | $39.6M | Add +13.0% |
| VCLT Vanguard Long-Term Corp. Bond | 1.32% | 510,658 | $38.7M | Add +3.4% |
| VSS Vanguard Ftse All Wo X-US SC | 1.28% | 327,150 | $37.8M | Reduce -12.2% |
| VCIT Vanguard Int-Term Corporate | 1.27% | 456,320 | $37.3M | Reduce -22.3% |
| ICVT iShares Convertible Bond ETF | 1.26% | 444,378 | $37.1M | Add +0.2% |
| FPE FT-Preferred Secur & Inc. ETF | 1.20% | 2,000,185 | $35.2M | Add +204.1% |
| XLP SS Consumer Staples Sel Sect | 1.14% | 409,485 | $33.4M | Add +9.7% |
| SCHR Schwab Intermediate-Term US | 1.04% | 1,235,104 | $30.7M | Add +134.0% |
| AAPL Apple Inc. | 0.98% | 129,951 | $28.9M | Add +9.2% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.95% | 1,028,813 | $28.0M | Add +4.0% |
| VIG Vanguard Dividend Apprec ETF | 0.94% | 142,524 | $27.6M | Add +2.4% |
| DFAU Dimensional US Core Equity M | 0.93% | 709,044 | $27.3M | Reduce -4.2% |
| SCHP Schwab U.S. Tips ETF | 0.91% | 996,621 | $26.8M | Add +1.6% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.83% | 381,842 | $24.5M | Reduce -0.2% |
| MLPX Global X MLP & Energy Infras | 0.82% | 380,177 | $24.3M | Add +11228.3% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.77% | 732,830 | $22.6M | Add +6.3% |
| SPAB SS SPDR P Agg Bond ETF | 0.76% | 874,806 | $22.3M | Add +3.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.75% | 39,547 | $22.1M | Add +152.6% |
| XLB SS Materials Select Sector | 0.66% | 226,554 | $19.5M | Add +9.6% |
| XLE SS Energy Select Sector | 0.66% | 207,062 | $19.3M | Add +59.5% |
| DFAI Dimensional International Co. | 0.61% | 574,847 | $18.0M | Reduce -12.0% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.59% | 220,680 | $17.4M | Add +5.9% |
| SCHD Schwab US DVD Equity ETF | 0.52% | 546,435 | $15.3M | Add +11.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.50% | 225,570 | $14.8M | Add +3.5% |
| MSFT Microsoft Corp. | 0.50% | 39,472 | $14.8M | Add +11.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.48% | 87,572 | $14.1M | Add +27.8% |
| NVDA Nvidia Corp. | 0.43% | 117,286 | $12.7M | Add +6.8% |
| DFAS Dimensional US Small Cap ETF | 0.42% | 206,905 | $12.4M | Add +29.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.40% | 216,482 | $11.9M | Add +4.7% |
| FTSM First Trust Enh Short Mat FD | 0.37% | 183,697 | $11.0M | New |
| DFLV Dim US Large Cap Value ETF | 0.35% | 338,216 | $10.3M | Add +14.7% |
| BSJP Invesco Bulletshares 2025 HY | 0.35% | 444,767 | $10.3M | Add +17.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.34% | 41,439 | $10.1M | Reduce -7.7% |
| JPST JPMorgan Ultra-Short Income | 0.33% | 190,064 | $9.6M | Add +26.5% |
| DFIS Dimensional International SM | 0.30% | 339,541 | $8.8M | Add +49.6% |
| BSJQ Invesco Bulletshares 2026 HY | 0.29% | 366,326 | $8.5M | Add +22.7% |
| AMZN Amazon.com Inc. | 0.29% | 44,564 | $8.5M | Add +10.5% |
| SJNK SS SPDR BB St Hi Yield ETF | 0.28% | 332,048 | $8.4M | New |
| IJH iShares Core S&P Midcap ETF | 0.27% | 134,434 | $7.8M | Add +5.0% |
| VRP Invesco Variable Rate Prefer | 0.24% | 292,033 | $7.1M | Reduce -86.5% |
| BSJR Invesco Bulletshares 2027 HY | 0.22% | 289,911 | $6.5M | Add +24.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.22% | 23,472 | $6.5M | Reduce -11.9% |
| DE Deere & Co. | 0.21% | 13,101 | $6.1M | Add +0.5% |
| PJUN Innovator U.S. Equity Power | 0.19% | 153,235 | $5.7M | Add +1.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.19% | 10,637 | $5.7M | Add +5.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.19% | 14,910 | $5.5M | Reduce -2.1% |
| PAUG Innovator U.S. Equity Power | 0.18% | 142,559 | $5.4M | Reduce -3.8% |
| DFAE Dimensional Emerging Core Eq | 0.18% | 207,419 | $5.4M | Add +0.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.18% | 28,792 | $5.4M | Reduce -12.4% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.18% | 21,234 | $5.3M | Add +7.1% |
| BKLN Invesco Senior Loan ETF | 0.18% | 258,978 | $5.3M | Reduce -92.2% |
| PJUL Innovator U.S. Equity Power | 0.18% | 131,146 | $5.3M | Reduce -4.1% |
| VOO Vanguard S&P 500 ETF | 0.17% | 9,960 | $5.1M | Add +6.6% |
| TSLA Tesla Inc. | 0.17% | 19,355 | $5.0M | Add +18.2% |
| DISV Dimensional International SM | 0.17% | 171,607 | $5.0M | Add +226.9% |
| PGHY Invesco Global Ex US High Yi | 0.17% | 248,304 | $4.9M | Add +15.6% |
| META Meta Platforms Inc. Class A | 0.17% | 8,435 | $4.9M | Add +21.9% |
| BSJS Invesco Bulletshares 2028 HY | 0.16% | 222,977 | $4.8M | Add +19.7% |
| XOM Exxon Mobil Corp. | 0.14% | 35,633 | $4.2M | Add +10.4% |
| GOOG Alphabet Inc. Class C | 0.14% | 25,990 | $4.1M | Add +13.8% |
| FVD First Trust Value Line DVD | 0.14% | 90,894 | $4.1M | Reduce -2.4% |
| UPS United Parcel Service Class B | 0.13% | 34,144 | $3.8M | Add +31.6% |
| POCT Innovator U.S. Equity Power | 0.12% | 92,697 | $3.6M | Add +14.9% |
| BSJT Invesco Bulletshares 2029 HY | 0.12% | 167,516 | $3.5M | Add +10.9% |
| DFIV Dimensional International Va | 0.12% | 88,604 | $3.5M | Reduce -3.2% |
| GOOGL Alphabet Inc. Class A | 0.12% | 22,442 | $3.5M | Add +17.9% |
| LLY Eli Lilly & Co. | 0.12% | 4,168 | $3.4M | Add +11.1% |
| SCHG Schwab US Large-Cap Growth | 0.11% | 134,284 | $3.4M | Add +12.2% |
| VTIP Vanguard Short-Term Tips | 0.11% | 66,992 | $3.3M | Add +30.0% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.11% | 110,916 | $3.2M | Reduce -1.1% |
| JPM JPMorgan Chase & Co. | 0.11% | 12,808 | $3.1M | Add +7.8% |
| HD Home Depot Inc. | 0.10% | 8,394 | $3.1M | Add +10.6% |
| COST Costco Wholesale Corp. | 0.10% | 3,141 | $3.0M | Add +0.8% |
| IAU iShares Gold Trust | 0.10% | 50,355 | $3.0M | Add +1.2% |
| WMT Walmart Inc. | 0.10% | 33,665 | $3.0M | Add +14.5% |
| DFSV Dimensional US Small Cap Val | 0.10% | 103,002 | $2.9M | Add +49.6% |
| NSA National Storage Affiliates | 0.10% | 72,570 | $2.9M | Add +0.0% |
| EFV iShares MSCI Eafe Value ETF | 0.09% | 46,751 | $2.8M | Add +2.9% |
| VMBS Vanguard Mortgage-Backed Sec | 0.09% | 57,603 | $2.7M | Reduce -94.5% |
| PG The Procter & Gamble Co. | 0.09% | 14,971 | $2.6M | Add +11.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.09% | 14,660 | $2.5M | Reduce -13.8% |
| FTCS First Trust Capital Strength | 0.08% | 27,385 | $2.5M | Reduce -4.1% |
| PAPR Innovator U.S. Equity Power | 0.08% | 68,711 | $2.5M | Add +14.7% |
Portfolio Sells Q4 2024 → Q1 2025
| BKLN Invesco Senior Loan ETF | Reduce -92.2% | 0.18% | −2.29 |
| VRP Invesco Variable Rate Prefer | Reduce -86.5% | 0.24% | −1.62 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -94.5% | 0.09% | −1.62 |
| VGSH Vanguard Short-Term Treasury | Reduce -34.4% | 2.54% | −1.49 |
| SCHA Schwab US Small-Cap ETF | Reduce -10.2% | 3.03% | −0.87 |
| VCIT Vanguard Int-Term Corporate | Reduce -22.3% | 1.27% | −0.41 |
| SHYG iShares 0-5 YR HY Corp. Bond | Sold out | 0.00% | −0.25 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -12.2% | 1.28% | −0.24 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -4.4% | 5.21% | −0.14 |
| DFAU Dimensional US Core Equity M | Reduce -4.2% | 0.93% | −0.14 |
| XLF SS Financial Select Sector | Reduce -5.2% | 1.63% | −0.12 |
| PMAR Innovator U.S. Equity Power | Reduce -74.5% | 0.02% | −0.08 |
| DFAI Dimensional International Co. | Reduce -12.0% | 0.61% | −0.07 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -7.7% | 0.34% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -11.9% | 0.22% | −0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -12.4% | 0.18% | −0.05 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.1% | 0.19% | −0.03 |
| PGX Invesco Preferred ETF | Reduce -56.1% | 0.02% | −0.03 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -0.2% | 0.83% | −0.03 |
| FELC Fidelity Enh LRG Cap Cor ETF | Reduce -67.3% | 0.01% | −0.03 |
| PJUL Innovator U.S. Equity Power | Reduce -4.1% | 0.18% | −0.02 |
| PAUG Innovator U.S. Equity Power | Reduce -3.8% | 0.18% | −0.02 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -35.1% | 0.03% | −0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -13.8% | 0.09% | −0.02 |
| FTEC Fidelity MSCI Info Tech Indx | Sold out | 0.00% | −0.01 |
| SILA Sila Realty Trust Inc. | Sold out | 0.00% | −0.01 |
| SPLB SS SPDR P Long Term C ETF | Reduce -53.1% | 0.01% | −0.01 |
| CLOZ Eldridge BBB-B Clo ETF | Sold out | 0.00% | −0.01 |
| SPTS SS SPDR P St Term TSY ETF | Sold out | 0.00% | −0.01 |
| TGT Target Corp. | Sold out | 0.00% | −0.01 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -8.5% | 0.06% | −0.01 |
| GLIN Vaneck India Growth Leaders | Sold out | 0.00% | −0.01 |
| FDIS Fidelity MSCI Cons Discr Ind | Reduce -44.5% | 0.01% | −0.01 |
| IYW iShares Ustechnology ETF | Reduce -1.9% | 0.04% | −0.01 |
| NTAP Netapp Inc. | Sold out | 0.00% | −0.01 |
| AUGW Alianzim US Eq BFR20 Aug-Usd | Reduce -1.1% | 0.11% | −0.01 |
| ACLX Arcellx Inc. | Sold out | 0.00% | −0.01 |
| EPI Wisdomtree India Earnings | Sold out | 0.00% | −0.01 |
| NCLH Norwegian Cruise Line Holdin | Sold out | 0.00% | −0.01 |
| QLC NT US Qual LC ETF | Sold out | 0.00% | −0.01 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.01 |
| ULTA Ulta Beauty Inc. | Sold out | 0.00% | −0.01 |
| PNOV Innovator U.S. Equity Power | Reduce -9.4% | 0.04% | −0.01 |
| EXAS Exact Sciences Corp. | Sold out | 0.00% | −0.01 |
| CEG Constellation Energy | Sold out | 0.00% | −0.01 |
| SUSC iShares ESG Aware Usd Corpor | Sold out | 0.00% | −0.01 |
| DXCM Dexcom Inc. | Sold out | 0.00% | −0.01 |
| HYLS FT Tactical High Yield ETF | Reduce -14.9% | 0.03% | −0.01 |
| IYC iShares US Consumer Discreti | Sold out | 0.00% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Sold out | 0.00% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| SRLN SS Blackstone Sr Loan ETF | Add +19159.4% | 2.21% | +2.20 |
| SPMB SS SPDR P Mort Back Bond ETF | New | 1.48% | +1.48 |
| SPSB SS SPDR P St C Corp. ETF | Add +59.7% | 3.92% | +1.37 |
| SCHM Schwab US Mid Cap ETF | Add +27.7% | 6.50% | +0.86 |
| MLPX Global X MLP & Energy Infras | Add +11228.3% | 0.82% | +0.82 |
| FPE FT-Preferred Secur & Inc. ETF | Add +204.1% | 1.20% | +0.78 |
| SCHR Schwab Intermediate-Term US | Add +134.0% | 1.04% | +0.59 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +152.6% | 0.75% | +0.43 |
| FTSM First Trust Enh Short Mat FD | New | 0.37% | +0.37 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +9.5% | 8.70% | +0.35 |
| SJNK SS SPDR BB St Hi Yield ETF | New | 0.28% | +0.28 |
| XLE SS Energy Select Sector | Add +59.5% | 0.66% | +0.26 |
| XLRE SS Real Estate Select Sector | Add +23.2% | 1.38% | +0.24 |
| XLV SS Health Care Select Sector | Add +9.1% | 2.11% | +0.20 |
| DISV Dimensional International SM | Add +226.9% | 0.17% | +0.12 |
| DFIS Dimensional International SM | Add +49.6% | 0.30% | +0.10 |
| XLP SS Consumer Staples Sel Sect | Add +9.7% | 1.14% | +0.09 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +27.8% | 0.48% | +0.08 |
| XLC SS Comm Select Sector SPDR | Add +10.6% | 1.62% | +0.08 |
| PFEB Innovator U.S. Equity Power | New | 0.08% | +0.08 |
| RSP Invesco S&P 500 Equal Weight | Add +857.3% | 0.08% | +0.07 |
| GVI iShares Intermediate Governm | New | 0.07% | +0.07 |
| JPST JPMorgan Ultra-Short Income | Add +26.5% | 0.33% | +0.06 |
| DFAS Dimensional US Small Cap ETF | Add +29.4% | 0.42% | +0.05 |
| SCHD Schwab US DVD Equity ETF | Add +11.7% | 0.52% | +0.04 |
| XLB SS Materials Select Sector | Add +9.6% | 0.66% | +0.04 |
| BSJQ Invesco Bulletshares 2026 HY | Add +22.7% | 0.29% | +0.04 |
| SPEM State Street SP PTF Em ETF | Add +4.8% | 1.56% | +0.04 |
| BSJP Invesco Bulletshares 2025 HY | Add +17.9% | 0.35% | +0.04 |
| DFLV Dim US Large Cap Value ETF | Add +14.7% | 0.35% | +0.04 |
| BSJR Invesco Bulletshares 2027 HY | Add +24.8% | 0.22% | +0.04 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Add +4.0% | 0.95% | +0.03 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +5.9% | 0.59% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +5.3% | 0.19% | +0.03 |
| ADP Automatic Data Processing | Add +130.2% | 0.05% | +0.03 |
| VTIP Vanguard Short-Term Tips | Add +30.0% | 0.11% | +0.02 |
| DFSV Dimensional US Small Cap Val | Add +49.6% | 0.10% | +0.02 |
| META Meta Platforms Inc. Class A | Add +21.9% | 0.17% | +0.02 |
| XOM Exxon Mobil Corp. | Add +10.4% | 0.14% | +0.02 |
| BSJS Invesco Bulletshares 2028 HY | Add +19.7% | 0.16% | +0.02 |
| PGHY Invesco Global Ex US High Yi | Add +15.6% | 0.17% | +0.02 |
| PM Philip Morris International | Add +36.3% | 0.03% | +0.01 |
| LLY Eli Lilly & Co. | Add +11.1% | 0.12% | +0.01 |
| FLRN SS SPDR BB Ig Float RT ETF | Add +6.3% | 0.77% | +0.01 |
| IBM Intl Business Machines Corp. | Add +13.8% | 0.07% | +0.01 |
| IAU iShares Gold Trust | Add +1.2% | 0.10% | +0.01 |
| USMV iShares MSCI USA Min Vol Fac | Add +28.1% | 0.06% | +0.01 |
| DE Deere & Co. | Add +0.5% | 0.21% | +0.01 |
| AJG Arthur J Gallagher & Co. | Add +51.1% | 0.03% | +0.01 |
| VHT Vanguard Health Care ETF | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |