Advisory Alpha, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 6, 2024), Advisory Alpha, LLC reported 384 stock positions worth $2.4 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 8.7% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 8.0%) and Schwab US Mid Cap ETF (SCHM, 5.7%). Compared with Q4 2023, it opened 54 new positions, sold out of 15, added to 174 and reduced 139. The biggest buy was SS SPDR P High Yield ETF (SPHY, shares +1039%) and the biggest sale iShares Broad Usd High Yield (USHY, shares −90%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001576762
- Portfolio Value
- $2.4B (Q1 2024)
- SEC Filing
- 0001085146-24-002255 ↗ filed May 6, 2024
Holdings Value
Holdings 384 stocks · $2.4B
| SPYG SS SPDR P S&P 500 Growth ETF | 8.67% | 2,886,774 | $211.2M | Add +7.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 7.97% | 3,876,313 | $194.2M | Add +15.8% |
| SCHM Schwab US Mid Cap ETF | 5.73% | 1,713,535 | $139.5M | Add +12.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 5.62% | 3,817,466 | $136.8M | Add +27.2% |
| VGSH Vanguard Short-Term Treasury | 4.20% | 1,760,999 | $102.3M | Add +5.2% |
| SCHA Schwab US Small-Cap ETF | 4.09% | 2,022,618 | $99.6M | Reduce -3.6% |
| XLK SS Technology Select Sector | 3.49% | 408,132 | $85.0M | Reduce -17.4% |
| SPHY SS SPDR P High Yield ETF | 2.71% | 2,815,982 | $66.1M | Add +1039.0% |
| XLF SS Financial Select Sector | 2.50% | 1,447,613 | $61.0M | Add +17.5% |
| BKLN Invesco Senior Loan ETF | 2.46% | 2,831,570 | $59.9M | Add +60.0% |
| SPSB SS SPDR P St C Corp. ETF | 2.42% | 1,975,802 | $58.8M | New |
| XLV SS Health Care Select Sector | 2.36% | 388,699 | $57.4M | Add +45.9% |
| VRP Invesco Variable Rate Prefer | 1.91% | 1,952,413 | $46.4M | Add +5.5% |
| SPEM State Street SP PTF Em ETF | 1.75% | 1,178,739 | $42.7M | Reduce -17.2% |
| VIG Vanguard Dividend Apprec ETF | 1.68% | 223,850 | $40.9M | Reduce -6.7% |
| VMBS Vanguard Mortgage-Backed Sec | 1.53% | 817,822 | $37.3M | Add +45.4% |
| VSS Vanguard Ftse All Wo X-US SC | 1.51% | 315,214 | $36.8M | Add +13428.5% |
| VCLT Vanguard Long-Term Corp. Bond | 1.48% | 459,320 | $35.9M | Add +7.8% |
| XLY SS Consumer Disc Select Sect | 1.46% | 192,737 | $35.4M | Add +0.3% |
| ICVT iShares Convertible Bond ETF | 1.38% | 420,431 | $33.6M | Add +4.3% |
| XLRE SS Real Estate Select Sector | 1.30% | 800,258 | $31.6M | Add +318.3% |
| VCIT Vanguard Int-Term Corporate | 1.16% | 350,241 | $28.2M | Add +282.1% |
| XLI SS Industrial Select Sector | 1.14% | 221,004 | $27.8M | Reduce -3.4% |
| XLC SS Comm Select Sector SPDR | 1.12% | 335,367 | $27.4M | Reduce -20.6% |
| XLP SS Consumer Staples Sel Sect | 1.08% | 343,138 | $26.2M | Add +41.9% |
| SCHP Schwab U.S. Tips ETF | 1.03% | 483,126 | $25.2M | Add +9.2% |
| FVD First Trust Value Line DVD | 0.99% | 571,599 | $24.1M | Reduce -1.7% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.94% | 817,265 | $22.8M | New |
| VWOB Vanguard Emerg MKTS Gov BND | 0.85% | 325,701 | $20.8M | Add +4773.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.81% | 57,621 | $19.8M | Reduce -8.1% |
| XLE SS Energy Select Sector | 0.75% | 192,273 | $18.2M | Add +25.8% |
| IJH iShares Core S&P Midcap ETF | 0.70% | 282,523 | $17.2M | Reduce -6.2% |
| AAPL Apple Inc. | 0.63% | 89,029 | $15.3M | Add +6.5% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.60% | 476,968 | $14.7M | Add +40.0% |
| FTCS First Trust Capital Strength | 0.57% | 161,782 | $13.9M | Reduce -5.3% |
| DFAU Dimensional US Core Equity M | 0.51% | 337,349 | $12.3M | Add +8.7% |
| DFAI Dimensional International Co. | 0.47% | 382,174 | $11.5M | Add +5.6% |
| RDVY First Trust Rising Dividend | 0.42% | 182,539 | $10.3M | Reduce -10.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.40% | 18,681 | $9.8M | Add +1.4% |
| MSFT Microsoft Corp. | 0.38% | 22,275 | $9.4M | Add +8.6% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.38% | 141,096 | $9.3M | Add +6.0% |
| XLB SS Materials Select Sector | 0.36% | 94,033 | $8.7M | Add +9.3% |
| SCHR Schwab Intermediate-Term US | 0.34% | 169,393 | $8.3M | Add +50.7% |
| NVDA Nvidia Corp. | 0.32% | 8,710 | $7.9M | Add +21.1% |
| BSJO Invesco Bulletshares 2024 HY | 0.31% | 329,561 | $7.5M | Add +16.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.29% | 92,554 | $7.2M | Reduce -88.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.28% | 26,424 | $6.9M | Reduce -3.5% |
| USHY iShares Broad Usd High Yield | 0.28% | 187,548 | $6.9M | Reduce -89.8% |
| FIXD First Trust Smith Opportunis | 0.28% | 155,975 | $6.8M | Reduce -2.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.28% | 267,782 | $6.8M | Reduce -67.8% |
| BSJP Invesco Bulletshares 2025 HY | 0.27% | 284,645 | $6.5M | Add +19.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.26% | 41,109 | $6.4M | Add +164.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.26% | 27,133 | $6.4M | Add +86.4% |
| DFAE Dimensional Emerging Core Eq | 0.26% | 251,228 | $6.2M | Add +5.3% |
| FDL First Trust Morn DVD Lead Inc. | 0.25% | 161,021 | $6.2M | Add +5.8% |
| PJUL Innovator U.S. Equity Power | 0.25% | 161,884 | $6.1M | Reduce -2.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.25% | 97,448 | $6.0M | Reduce -81.8% |
| HYLS FT Tactical High Yield ETF | 0.24% | 144,059 | $5.9M | Reduce -2.5% |
| JPST JPMorgan Ultra-Short Income | 0.23% | 108,902 | $5.5M | Add +27.5% |
| DE Deere & Co. | 0.22% | 12,853 | $5.3M | Add +0.2% |
| DFAS Dimensional US Small Cap ETF | 0.22% | 84,376 | $5.3M | Add +2.4% |
| DFIV Dimensional International Va | 0.22% | 142,662 | $5.2M | Add +8.3% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.21% | 118,864 | $5.1M | Add +31.0% |
| BSJQ Invesco Bulletshares 2026 HY | 0.21% | 218,009 | $5.1M | Add +13.6% |
| AMZN Amazon.com Inc. | 0.20% | 27,414 | $4.9M | Add +1.9% |
| TLT iShares 20+ Year Treasury BD | 0.20% | 51,884 | $4.9M | Reduce -0.7% |
| SCHC Schwab Intl Small-Cap Equity | 0.20% | 136,690 | $4.9M | Reduce -89.5% |
| CWB SS SPDR BB Conv Sec ETF | 0.20% | 65,954 | $4.8M | Reduce -1.6% |
| EPS Wisdomtree US Large Cap Fund | 0.19% | 85,295 | $4.7M | Reduce -4.0% |
| DFSV Dimensional US Small Cap Val | 0.18% | 145,068 | $4.4M | Add +4.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 9,916 | $4.2M | Reduce -1.0% |
| VOO Vanguard S&P 500 ETF | 0.17% | 8,670 | $4.2M | Add +1.8% |
| PSEP Innovator U.S. Equity Power | 0.17% | 113,362 | $4.1M | Reduce -0.1% |
| CGCP Cap Group Core Plus Income | 0.17% | 180,979 | $4.1M | Add +2.6% |
| PAUG Innovator U.S. Equity Power | 0.17% | 114,051 | $4.0M | Reduce -0.5% |
| BSJR Invesco Bulletshares 2027 HY | 0.17% | 180,822 | $4.0M | Add +1.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.16% | 20,617 | $4.0M | Add +650.3% |
| VXUS Vanguard Total Intl Stock | 0.16% | 64,601 | $3.9M | Reduce -13.7% |
| FPE FT-Preferred Secur & Inc. ETF | 0.16% | 220,533 | $3.8M | Reduce -2.3% |
| HD Home Depot Inc. | 0.16% | 9,857 | $3.8M | Add +1.4% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.15% | 33,144 | $3.6M | Reduce -0.8% |
| IEF iShares 7-10 Year Treasury B | 0.15% | 37,827 | $3.6M | Reduce -0.9% |
| XOM Exxon Mobil Corp. | 0.14% | 30,251 | $3.5M | Reduce -1.9% |
| AUGW Alianzim US Eq BFR20 Aug-Usd | 0.14% | 126,827 | $3.4M | Reduce -1.9% |
| BSJS Invesco Bulletshares 2028 HY | 0.14% | 158,323 | $3.4M | Add +2.2% |
| BIV Vanguard Intermediate-Term B | 0.13% | 43,316 | $3.3M | Reduce -0.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 19,324 | $3.1M | Reduce -6.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.13% | 12,070 | $3.1M | New |
| PMAR Innovator U.S. Equity Power | 0.13% | 84,590 | $3.1M | Add +334.6% |
| IWY iShares Russell Top 200 Grow | 0.13% | 15,800 | $3.1M | Reduce -16.4% |
| DISV Dimensional International SM | 0.12% | 110,455 | $3.0M | Add +6.3% |
| IAU iShares Gold Trust | 0.12% | 70,746 | $3.0M | Reduce -2.5% |
| UPS United Parcel Service Class B | 0.12% | 19,785 | $2.9M | Add +1147.5% |
| NSA National Storage Affiliates | 0.12% | 72,569 | $2.8M | No change |
| SHV iShares 0-1 Year Treasury Bo | 0.11% | 25,136 | $2.8M | Reduce -0.2% |
| EFV iShares MSCI Eafe Value ETF | 0.11% | 49,564 | $2.7M | Reduce -47.7% |
| SCHG Schwab US Large-Cap Growth | 0.11% | 28,472 | $2.6M | Reduce -0.4% |
| FTSM First Trust Enh Short Mat FD | 0.11% | 43,475 | $2.6M | New |
| PNOV Innovator U.S. Equity Power | 0.11% | 72,406 | $2.6M | Reduce -4.9% |
| LLY Eli Lilly & Co. | 0.10% | 3,013 | $2.3M | Add +86.9% |
Portfolio Sells Q4 2023 → Q1 2024
| USHY iShares Broad Usd High Yield | Reduce -89.8% | 0.28% | −2.78 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -88.4% | 0.29% | −2.54 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -89.5% | 0.20% | −1.89 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -81.8% | 0.25% | −1.12 |
| VGLT Vanguard Long-Term Treasury | Reduce -91.7% | 0.08% | −1.08 |
| EMB iShares JP Morgan Usd Emergi | Reduce -89.9% | 0.09% | −0.94 |
| XLK SS Technology Select Sector | Reduce -17.4% | 3.49% | −0.87 |
| USRT iShares Core US REIT ETF | Reduce -89.5% | 0.09% | −0.85 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -67.8% | 0.28% | −0.70 |
| SPEM State Street SP PTF Em ETF | Reduce -17.2% | 1.75% | −0.56 |
| SCHA Schwab US Small-Cap ETF | Reduce -3.6% | 4.09% | −0.45 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -91.3% | 0.04% | −0.41 |
| XLC SS Comm Select Sector SPDR | Reduce -20.6% | 1.12% | −0.28 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -88.2% | 0.03% | −0.23 |
| VIG Vanguard Dividend Apprec ETF | Reduce -6.7% | 1.68% | −0.20 |
| VT Vanguard Tot World STK ETF | Sold out | 0.00% | −0.18 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -85.0% | 0.03% | −0.17 |
| GLDM SPDR Gold Minishares Trust | Sold out | 0.00% | −0.14 |
| EFV iShares MSCI Eafe Value ETF | Reduce -47.7% | 0.11% | −0.12 |
| FVD First Trust Value Line DVD | Reduce -1.7% | 0.99% | −0.09 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -8.1% | 0.81% | −0.08 |
| TIP iShares Tips Bond ETF | Sold out | 0.00% | −0.07 |
| RDVY First Trust Rising Dividend | Reduce -10.5% | 0.42% | −0.06 |
| IJH iShares Core S&P Midcap ETF | Reduce -6.2% | 0.70% | −0.06 |
| FTCS First Trust Capital Strength | Reduce -5.3% | 0.57% | −0.06 |
| XLI SS Industrial Select Sector | Reduce -3.4% | 1.14% | −0.05 |
| FIXD First Trust Smith Opportunis | Reduce -2.5% | 0.28% | −0.05 |
| VXUS Vanguard Total Intl Stock | Reduce -13.7% | 0.16% | −0.04 |
| BAB Invesco Taxable Municipal Bo | Reduce -33.8% | 0.05% | −0.04 |
| HYLS FT Tactical High Yield ETF | Reduce -2.5% | 0.24% | −0.04 |
| TLT iShares 20+ Year Treasury BD | Reduce -0.7% | 0.20% | −0.04 |
| VTIP Vanguard Short-Term Tips | Reduce -13.9% | 0.09% | −0.03 |
| PZA Invesco National Amt-Free Mu | Reduce -35.4% | 0.03% | −0.03 |
| IWY iShares Russell Top 200 Grow | Reduce -16.4% | 0.13% | −0.03 |
| PJUL Innovator U.S. Equity Power | Reduce -2.8% | 0.25% | −0.02 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -1.6% | 0.20% | −0.02 |
| REET iShares Global REIT ETF | Sold out | 0.00% | −0.02 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -58.7% | 0.01% | −0.02 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.9% | 0.15% | −0.02 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -0.8% | 0.15% | −0.02 |
| PSA Public Storage | Reduce -57.2% | 0.01% | −0.02 |
| ETF MANAGERS TR | Sold out | 0.00% | −0.02 |
| JNJ Johnson & Johnson | Reduce -27.5% | 0.03% | −0.02 |
| BIV Vanguard Intermediate-Term B | Reduce -0.5% | 0.13% | −0.02 |
| FPE FT-Preferred Secur & Inc. ETF | Reduce -2.3% | 0.16% | −0.02 |
| FPX First Trust US Equity Opport | Reduce -16.1% | 0.08% | −0.02 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -3.5% | 0.28% | −0.02 |
| PNOV Innovator U.S. Equity Power | Reduce -4.9% | 0.11% | −0.01 |
| SPIB SS SPDR P Int C Corp. ETF | Sold out | 0.00% | −0.01 |
| PGX Invesco Preferred ETF | Reduce -9.1% | 0.07% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| SPHY SS SPDR P High Yield ETF | Add +1039.0% | 2.71% | +2.45 |
| SPSB SS SPDR P St C Corp. ETF | New | 2.42% | +2.42 |
| VSS Vanguard Ftse All Wo X-US SC | Add +13428.5% | 1.51% | +1.50 |
| XLRE SS Real Estate Select Sector | Add +318.3% | 1.30% | +0.95 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +27.2% | 5.62% | +0.94 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | New | 0.94% | +0.94 |
| VWOB Vanguard Emerg MKTS Gov BND | Add +4773.6% | 0.85% | +0.83 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +15.8% | 7.97% | +0.83 |
| VCIT Vanguard Int-Term Corporate | Add +282.1% | 1.16% | +0.82 |
| BKLN Invesco Senior Loan ETF | Add +60.0% | 2.46% | +0.74 |
| XLV SS Health Care Select Sector | Add +45.9% | 2.36% | +0.69 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +7.7% | 8.67% | +0.68 |
| SCHM Schwab US Mid Cap ETF | Add +12.0% | 5.73% | +0.45 |
| XLF SS Financial Select Sector | Add +17.5% | 2.50% | +0.38 |
| VMBS Vanguard Mortgage-Backed Sec | Add +45.4% | 1.53% | +0.34 |
| XLP SS Consumer Staples Sel Sect | Add +41.9% | 1.08% | +0.28 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +164.9% | 0.26% | +0.16 |
| NVDA Nvidia Corp. | Add +21.1% | 0.32% | +0.16 |
| XLE SS Energy Select Sector | Add +25.8% | 0.75% | +0.16 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +650.3% | 0.16% | +0.14 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.13% | +0.13 |
| FLRN SS SPDR BB Ig Float RT ETF | Add +40.0% | 0.60% | +0.13 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +86.4% | 0.26% | +0.12 |
| UPS United Parcel Service Class B | Add +1147.5% | 0.12% | +0.11 |
| FTSM First Trust Enh Short Mat FD | New | 0.11% | +0.11 |
| PMAR Innovator U.S. Equity Power | Add +334.6% | 0.13% | +0.10 |
| SCHR Schwab Intermediate-Term US | Add +50.7% | 0.34% | +0.09 |
| LLY Eli Lilly & Co. | Add +86.9% | 0.10% | +0.05 |
| MPC Marathon Petroleum Corp. | Add +240.9% | 0.05% | +0.03 |
| DFAU Dimensional US Core Equity M | Add +8.7% | 0.51% | +0.03 |
| CMBS iShares CMBS ETF | Add +80.6% | 0.09% | +0.03 |
| AEL American National Group Inc. | New | 0.03% | +0.03 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +31.0% | 0.21% | +0.03 |
| SUI Sun Communities Inc. | New | 0.03% | +0.03 |
| MSFT Microsoft Corp. | Add +8.6% | 0.38% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +57.8% | 0.09% | +0.03 |
| JPST JPMorgan Ultra-Short Income | Add +27.5% | 0.23% | +0.03 |
| PFEB Innovator U.S. Equity Power | New | 0.02% | +0.02 |
| XLB SS Materials Select Sector | Add +9.3% | 0.36% | +0.02 |
| VCR Vanguard Consumer Discre ETF | New | 0.02% | +0.02 |
| META Meta Platforms Inc. Class A | Add +16.4% | 0.07% | +0.02 |
| VOX Vanguard Communication Servi | New | 0.02% | +0.02 |
| BSJP Invesco Bulletshares 2025 HY | Add +19.0% | 0.27% | +0.02 |
| ISRG Intuitive Surgical Inc. | New | 0.02% | +0.02 |
| SUB iShares Short-Term National | Add +59.7% | 0.06% | +0.02 |
| MRO Marathon Oil Corp. | New | 0.02% | +0.02 |
| MRNA Moderna Inc. | New | 0.02% | +0.02 |
| VFH Vanguard Financials ETF | New | 0.02% | +0.02 |
| AMZN Amazon.com Inc. | Add +1.9% | 0.20% | +0.02 |
| MCD McDonald's Corp. | Add +63.8% | 0.06% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 571 | $4.1B | SPYG, SPYV, SCHM, XLK, SPDW |
| Q1 2026 | 545 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q4 2025 | 519 | $3.7B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q3 2025 | 516 | $3.6B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q2 2025 | 481 | $3.2B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2025Amended | 455 | $2.9B | SPYG, SPYV, SCHM, SPDW, SPSB |
| Q4 2024 | 437 | $2.8B | SPYG, SPYV, SCHM, SPDW, VGSH |
| Q3 2024 | 423 | $2.8B | SPYG, SPYV, SPDW, SCHM, VGSH |
| Q2 2024 | 395 | $2.5B | SPYG, SPYV, SCHM, SPDW, XLK |
| Q1 2024 | 384 | $2.4B | SPYG, SPYV, SCHM, SPDW, VGSH |