Brand Asset Management Group, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 30, 2024), Brand Asset Management Group, Inc. reported 78 stock positions worth $232.5 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 10.5% of the portfolio, followed by iShares Core MSCI Emerging (IEMG, 10.2%) and iShares MSCI Eafe Small-Cap (SCZ, 8.1%). Compared with Q4 2023, it opened 6 new positions, sold out of 4, added to 24 and reduced 37. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +8%) and the biggest sale an exit from iShares Short-Term National (SUB).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $232.5M (Q1 2024)
- SEC Filing
- 0001748766-24-000002 ↗ filed Apr 30, 2024
Holdings Value
Holdings 78 stocks · $232.5M
| IJH iShares Core S&P Midcap ETF | 10.50% | 401,774 | $24.4M | Add +0.2% |
| IEMG iShares Core MSCI Emerging | 10.18% | 458,681 | $23.7M | Add +8.0% |
| SCZ iShares MSCI Eafe Small-Cap | 8.11% | 297,747 | $18.9M | Add +3.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 5.43% | 50,551 | $12.6M | Reduce -1.0% |
| VONG Vanguard Russell 1000 Growth | 5.39% | 144,468 | $12.5M | Reduce -2.7% |
| IWF iShares Russell 1000 Growth | 5.24% | 36,157 | $12.2M | Reduce -1.7% |
| SCHF Schwab Intl Equity ETF | 4.55% | 271,165 | $10.6M | Reduce -0.5% |
| VONV Vanguard Russell 1000 Value | 3.53% | 104,485 | $8.2M | Reduce -0.1% |
| SCHX Schwab US Large-Cap ETF | 3.42% | 128,077 | $7.9M | Reduce -2.8% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.34% | 307,535 | $7.8M | Add +3.6% |
| SCHM Schwab US Mid Cap ETF | 3.28% | 93,789 | $7.6M | Add +0.2% |
| SCHV Schwab US Large-Cap Value | 2.98% | 91,179 | $6.9M | Reduce -8.8% |
| SCHC Schwab Intl Small-Cap Equity | 2.83% | 183,591 | $6.6M | Add +1.8% |
| IWD iShares Russell 1000 Value E | 2.32% | 30,161 | $5.4M | Add +1.6% |
| IVV iShares Core S&P 500 ETF | 2.31% | 10,230 | $5.4M | Add +1.8% |
| SCHA Schwab US Small-Cap ETF | 2.19% | 103,255 | $5.1M | Add +2.1% |
| ILCB iShares Morningstar U.S. Equ | 1.78% | 57,252 | $4.1M | Reduce -0.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.27% | 12,868 | $2.9M | Add +0.2% |
| SCHG Schwab US Large-Cap Growth | 1.25% | 31,455 | $2.9M | Reduce -1.8% |
| ILCG iShares Morningstar Growth E | 1.18% | 36,495 | $2.8M | No change |
| IMCB iShares Morningstar Mid-Cap | 1.15% | 36,803 | $2.7M | Reduce -2.7% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.12% | 13,934 | $2.6M | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.01% | 4,474 | $2.3M | Reduce -1.5% |
| IWB iShares Russell 1000 ETF | 0.93% | 7,487 | $2.2M | Reduce -0.8% |
| VWO Vanguard Ftse Emerging Marke | 0.91% | 50,601 | $2.1M | Add +3.3% |
| PLTR Palantir Technologies Inc. Class A | 0.81% | 82,222 | $1.9M | Reduce -54.7% |
| ISCB iShares Morningstar SM Cap | 0.77% | 31,764 | $1.8M | Reduce -6.6% |
| UNH Unitedhealth Group Inc. | 0.67% | 3,166 | $1.6M | Add +0.1% |
| IWM iShares Russell 2000 ETF | 0.62% | 6,831 | $1.4M | Reduce -0.0% |
| MSFT Microsoft Corp. | 0.53% | 2,948 | $1.2M | Reduce -9.2% |
| VT Vanguard Tot World STK ETF | 0.51% | 10,716 | $1.2M | Add +5.5% |
| VOO Vanguard S&P 500 ETF | 0.47% | 2,263 | $1.1M | Reduce -5.0% |
| ILCV iShares Morningstar Value Et | 0.45% | 13,752 | $1.1M | Reduce -0.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.42% | 5,123 | $983K | Add +6.7% |
| AAPL Apple Inc. | 0.42% | 5,684 | $975K | Reduce -17.1% |
| QQQM Invesco Nasdaq 100 ETF | 0.40% | 5,052 | $923K | Add +317.2% |
| NVDA Nvidia Corp. | 0.36% | 935 | $845K | Reduce -6.6% |
| EEM iShares MSCI Emerging Market | 0.35% | 19,750 | $811K | No change |
| VEA Vanguard Ftse Developed ETF | 0.32% | 14,995 | $752K | Add +40.1% |
| BSV Vanguard Short-Term Bond ETF | 0.32% | 9,640 | $739K | Add +7.1% |
| RWO State Street SPDR Dow Jones | 0.31% | 17,048 | $730K | Reduce -1.8% |
| VEU Vanguard Ftse All-World Ex-U | 0.31% | 12,174 | $714K | Reduce -41.6% |
| PG The Procter & Gamble Co. | 0.29% | 4,204 | $682K | Reduce -12.6% |
| XCEM Columbia Em Core Ex-China | 0.27% | 20,328 | $632K | Add +126.8% |
| GWX State Street SPDR S&P Intern | 0.27% | 19,360 | $629K | Reduce -0.5% |
| SCHZ Schwab US Aggregate Bond ETF | 0.26% | 13,188 | $607K | Reduce -8.5% |
| IWC iShares Micro-Cap ETF | 0.26% | 4,949 | $600K | Reduce -0.8% |
| EFA iShares MSCI Eafe ETF | 0.23% | 6,729 | $537K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.21% | 5,943 | $500K | Add +1.5% |
| AVGO Broadcom Inc. | 0.21% | 371 | $492K | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.21% | 1,155 | $486K | Add +1.7% |
| VSS Vanguard Ftse All Wo X-US SC | 0.20% | 3,983 | $465K | Reduce -9.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.18% | 933 | $414K | Reduce -14.0% |
| PEP Pepsico Inc. | 0.18% | 2,352 | $412K | Reduce -0.5% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.17% | 8,020 | $406K | Add +6.2% |
| IGLB iShares 10+ Year Inv GR Corp. | 0.17% | 7,647 | $394K | No change |
| MDY State Street SPDR S&P Midcap | 0.17% | 705 | $392K | No change |
| EMB iShares JP Morgan Usd Emergi | 0.16% | 4,271 | $383K | Reduce -39.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.16% | 4,865 | $361K | Reduce -5.9% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.14% | 2,914 | $321K | New |
| IVW iShares S&P 500 Growth ETF | 0.13% | 3,580 | $302K | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.13% | 875 | $301K | Add +3.1% |
| DFIV Dimensional International Va | 0.13% | 8,073 | $297K | No change |
| IJR iShares Core S&P Small-Cap E | 0.12% | 2,618 | $289K | Reduce -0.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.12% | 1,506 | $288K | Reduce -21.5% |
| VTIP Vanguard Short-Term Tips | 0.12% | 5,996 | $287K | Add +3.8% |
| ACWI iShares MSCI Acwi ETF | 0.12% | 2,605 | $287K | Reduce -20.9% |
| AMZN Amazon.com Inc. | 0.12% | 1,570 | $283K | Add +2.4% |
| VGK Vanguard Ftse Europe ETF | 0.12% | 4,064 | $274K | No change |
| IMCG iShares Morningstar Mid-Cap | 0.12% | 3,813 | $270K | Reduce -1.3% |
| BND Vanguard Total Bond Market | 0.11% | 3,542 | $257K | New |
| XLP SS Consumer Staples Sel Sect | 0.10% | 3,000 | $229K | No change |
| ASML ASML Holding NV-NY Reg SHS | 0.10% | 230 | $223K | New |
| JPM JPMorgan Chase & Co. | 0.09% | 1,080 | $216K | New |
| SCHH Schwab US REIT ETF | 0.09% | 10,644 | $216K | Reduce -13.8% |
| VTWO Vanguard Russell 2000 ETF | 0.09% | 2,520 | $214K | No change |
| AEE Ameren Corporation | 0.09% | 2,773 | $205K | Reduce -8.3% |
| META Meta Platforms Inc. Class A | 0.09% | 414 | $201K | New |
Portfolio Sells Q4 2023 → Q1 2024
| SUB iShares Short-Term National | Sold out | 0.00% | −0.65 |
| PLTR Palantir Technologies Inc. Class A | Reduce -54.7% | 0.81% | −0.61 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -41.6% | 0.31% | −0.23 |
| SCHV Schwab US Large-Cap Value | Reduce -8.8% | 2.98% | −0.23 |
| AAPL Apple Inc. | Reduce -17.1% | 0.42% | −0.18 |
| USB US Bancorp | Sold out | 0.00% | −0.15 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.13 |
| EMB iShares JP Morgan Usd Emergi | Reduce -39.5% | 0.16% | −0.12 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −0.10 |
| ISCB iShares Morningstar SM Cap | Reduce -6.6% | 0.77% | −0.07 |
| SCHF Schwab Intl Equity ETF | Reduce -0.5% | 4.55% | −0.05 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -8.5% | 0.26% | −0.05 |
| RWO State Street SPDR Dow Jones | Reduce -1.8% | 0.31% | −0.03 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -9.1% | 0.20% | −0.03 |
| ACWI iShares MSCI Acwi ETF | Reduce -20.9% | 0.12% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -12.6% | 0.29% | −0.03 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -14.0% | 0.18% | −0.03 |
| MSFT Microsoft Corp. | Reduce -9.2% | 0.53% | −0.03 |
| SCHH Schwab US REIT ETF | Reduce -13.8% | 0.09% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -21.5% | 0.12% | −0.02 |
| GWX State Street SPDR S&P Intern | Reduce -0.5% | 0.27% | −0.01 |
| AEE Ameren Corporation | Reduce -8.3% | 0.09% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -5.9% | 0.16% | −0.01 |
| IWM iShares Russell 2000 ETF | Reduce -0.0% | 0.62% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -5.0% | 0.47% | −0.01 |
| IMCB iShares Morningstar Mid-Cap | Reduce -2.7% | 1.15% | −0.01 |
| IWC iShares Micro-Cap ETF | Reduce -0.8% | 0.26% | −0.01 |
| PEP Pepsico Inc. | Reduce -0.5% | 0.18% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.2% | 0.12% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.0% | 5.43% | +0.00 |
| IMCG iShares Morningstar Mid-Cap | Reduce -1.3% | 0.12% | +0.00 |
| ILCV iShares Morningstar Value Et | Reduce -0.2% | 0.45% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.5% | 1.01% | +0.02 |
| SCHX Schwab US Large-Cap ETF | Reduce -2.8% | 3.42% | +0.02 |
| IWB iShares Russell 1000 ETF | Reduce -0.8% | 0.93% | +0.02 |
| SCHG Schwab US Large-Cap Growth | Reduce -1.8% | 1.25% | +0.04 |
| ILCB iShares Morningstar U.S. Equ | Reduce -0.4% | 1.78% | +0.06 |
| VONV Vanguard Russell 1000 Value | Reduce -0.1% | 3.53% | +0.07 |
| VONG Vanguard Russell 1000 Growth | Reduce -2.7% | 5.39% | +0.09 |
| NVDA Nvidia Corp. | Reduce -6.6% | 0.36% | +0.14 |
| IWF iShares Russell 1000 Growth | Reduce -1.7% | 5.24% | +0.14 |
Portfolio Buys Q4 2023 → Q1 2024
| IEMG iShares Core MSCI Emerging | Add +8.0% | 10.18% | +0.36 |
| IJH iShares Core S&P Midcap ETF | Add +0.2% | 10.50% | +0.34 |
| QQQM Invesco Nasdaq 100 ETF | Add +317.2% | 0.40% | +0.30 |
| AVGO Broadcom Inc. | New | 0.21% | +0.21 |
| XCEM Columbia Em Core Ex-China | Add +126.8% | 0.27% | +0.15 |
| XMHQ Invesco S&P Midcap Qual ETF | New | 0.14% | +0.14 |
| IVV iShares Core S&P 500 ETF | Add +1.8% | 2.31% | +0.12 |
| BND Vanguard Total Bond Market | New | 0.11% | +0.11 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.10% | +0.10 |
| JPM JPMorgan Chase & Co. | New | 0.09% | +0.09 |
| VEA Vanguard Ftse Developed ETF | Add +40.1% | 0.32% | +0.09 |
| META Meta Platforms Inc. Class A | New | 0.09% | +0.09 |
| IWD iShares Russell 1000 Value E | Add +1.6% | 2.32% | +0.08 |
| SCHM Schwab US Mid Cap ETF | Add +0.2% | 3.28% | +0.06 |
| VT Vanguard Tot World STK ETF | Add +5.5% | 0.51% | +0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +6.7% | 0.42% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.7% | 0.21% | +0.02 |
| AMZN Amazon.com Inc. | Add +2.4% | 0.12% | +0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.2% | 1.27% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +3.1% | 0.13% | +0.01 |
| IWR iShares Russell Mid-Cap ETF | Add +1.5% | 0.21% | +0.01 |
| SCHA Schwab US Small-Cap ETF | Add +2.1% | 2.19% | +0.00 |
| BSV Vanguard Short-Term Bond ETF | Add +7.1% | 0.32% | +0.00 |
| SCZ iShares MSCI Eafe Small-Cap | Add +3.9% | 8.11% | −0.00 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +6.2% | 0.17% | −0.00 |
| VTIP Vanguard Short-Term Tips | Add +3.8% | 0.12% | −0.00 |
| VWO Vanguard Ftse Emerging Marke | Add +3.3% | 0.91% | −0.01 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +3.6% | 3.34% | −0.02 |
| SCHC Schwab Intl Small-Cap Equity | Add +1.8% | 2.83% | −0.05 |
| UNH Unitedhealth Group Inc. | Add +0.1% | 0.67% | −0.09 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |