Brand Asset Management Group, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 15, 2025), Brand Asset Management Group, Inc. reported 89 stock positions worth $246.3 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 10.6% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 10.2%) and iShares MSCI Eafe Small-Cap (SCZ, 7.8%). Compared with Q3 2024, it opened 3 new positions, sold out of 3, added to 37 and reduced 39. The biggest buy was Nvidia (NVDA, shares +9%) and the biggest sale Schwab US Large-Cap Value (SCHV, shares −12%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $246.3M (Q4 2024)
- SEC Filing
- 0001748766-25-000001 ↗ filed Jan 15, 2025
Holdings Value
Holdings 89 stocks · $246.3M
| IEMG iShares Core MSCI Emerging | 10.61% | 500,372 | $26.1M | Add +2.0% |
| IJH iShares Core S&P Midcap ETF | 10.23% | 404,268 | $25.2M | Reduce -3.6% |
| SCZ iShares MSCI Eafe Small-Cap | 7.84% | 317,821 | $19.3M | Add +3.2% |
| VONG Vanguard Russell 1000 Growth | 5.63% | 134,235 | $13.9M | Reduce -3.0% |
| IWF iShares Russell 1000 Growth | 5.16% | 31,660 | $12.7M | Reduce -8.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 5.14% | 47,880 | $12.6M | Reduce -2.0% |
| SCHF Schwab Intl Equity ETF | 4.10% | 546,282 | $10.1M | Add +2.7% |
| SCHX Schwab US Large-Cap ETF | 3.38% | 358,554 | $8.3M | Reduce -3.5% |
| VONV Vanguard Russell 1000 Value | 3.37% | 102,000 | $8.3M | Reduce -1.9% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.28% | 302,885 | $8.1M | Add +1.0% |
| SCHM Schwab US Mid Cap ETF | 3.21% | 285,175 | $7.9M | Reduce -0.1% |
| SCHC Schwab Intl Small-Cap Equity | 2.64% | 189,249 | $6.5M | Add +2.3% |
| SCHV Schwab US Large-Cap Value | 2.46% | 232,530 | $6.1M | Reduce -11.5% |
| IVV iShares Core S&P 500 ETF | 2.30% | 9,606 | $5.7M | Reduce -0.5% |
| SCHA Schwab US Small-Cap ETF | 2.29% | 217,659 | $5.6M | Add +0.3% |
| IWD iShares Russell 1000 Value E | 2.22% | 29,524 | $5.5M | Reduce -0.1% |
| ILCB iShares Morningstar U.S. Equ | 1.52% | 46,233 | $3.8M | Reduce -17.1% |
| ILCG iShares Morningstar Growth E | 1.30% | 35,697 | $3.2M | Reduce -0.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.27% | 12,967 | $3.1M | Add +2.6% |
| PLTR Palantir Technologies Inc. Class A | 1.26% | 41,052 | $3.1M | Reduce -36.6% |
| SCHG Schwab US Large-Cap Growth | 1.24% | 109,970 | $3.1M | Reduce -7.3% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.17% | 13,565 | $2.9M | Reduce -2.6% |
| IMCB iShares Morningstar Mid-Cap | 1.11% | 35,978 | $2.7M | Reduce -0.4% |
| AAPL Apple Inc. | 1.04% | 10,180 | $2.5M | Reduce -2.9% |
| IWB iShares Russell 1000 ETF | 0.97% | 7,398 | $2.4M | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.81% | 3,410 | $2.0M | Add +0.4% |
| MSFT Microsoft Corp. | 0.77% | 4,504 | $1.9M | Reduce -10.4% |
| ISCB iShares Morningstar SM Cap | 0.69% | 28,943 | $1.7M | Reduce -1.6% |
| VWO Vanguard Ftse Emerging Marke | 0.68% | 37,784 | $1.7M | Add +0.1% |
| IWM iShares Russell 2000 ETF | 0.62% | 6,910 | $1.5M | No change |
| UNH Unitedhealth Group Inc. | 0.58% | 2,834 | $1.4M | Reduce -4.6% |
| VT Vanguard Tot World STK ETF | 0.52% | 10,889 | $1.3M | Add +1.3% |
| NVDA Nvidia Corp. | 0.51% | 9,405 | $1.3M | Add +8.9% |
| ILCV iShares Morningstar Value Et | 0.46% | 14,076 | $1.1M | Reduce -0.6% |
| VOO Vanguard S&P 500 ETF | 0.43% | 1,988 | $1.1M | Reduce -16.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.43% | 5,334 | $1.1M | Add +0.7% |
| QQQM Invesco Nasdaq 100 ETF | 0.38% | 4,499 | $947K | Add +2.3% |
| BSV Vanguard Short-Term Bond ETF | 0.36% | 11,550 | $892K | Add +13.7% |
| RWO State Street SPDR Dow Jones | 0.35% | 19,870 | $852K | Add +2.1% |
| VEA Vanguard Ftse Developed ETF | 0.30% | 15,276 | $730K | Reduce -1.2% |
| PG The Procter & Gamble Co. | 0.29% | 4,271 | $716K | Add +4.0% |
| SCHZ Schwab US Aggregate Bond ETF | 0.28% | 30,132 | $684K | Add +5.9% |
| XCEM Columbia Em Core Ex-China | 0.26% | 21,904 | $648K | Add +7.8% |
| JPM JPMorgan Chase & Co. | 0.25% | 2,531 | $607K | Add +1.5% |
| GWX State Street SPDR S&P Intern | 0.24% | 18,960 | $587K | Reduce -2.1% |
| IWC iShares Micro-Cap ETF | 0.23% | 4,309 | $562K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 1,198 | $543K | Reduce -2.3% |
| PVAL Putnam Focused LRG Cap Value | 0.22% | 14,574 | $541K | Add +44.0% |
| IWR iShares Russell Mid-Cap ETF | 0.21% | 5,943 | $525K | No change |
| EEM iShares MSCI Emerging Market | 0.21% | 12,534 | $524K | Reduce -36.5% |
| EFA iShares MSCI Eafe ETF | 0.21% | 6,729 | $509K | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.19% | 9,158 | $459K | Reduce -3.7% |
| VEU Vanguard Ftse All-World Ex-U | 0.19% | 7,966 | $457K | Reduce -30.9% |
| XMMO Invesco S&P Midcap Momentum | 0.18% | 3,600 | $445K | Add +0.1% |
| MDY State Street SPDR S&P Midcap | 0.16% | 705 | $402K | No change |
| AVGO Broadcom Inc. | 0.16% | 1,687 | $391K | Add +25.5% |
| BND Vanguard Total Bond Market | 0.16% | 5,404 | $389K | Add +39.0% |
| AMZN Amazon.com Inc. | 0.16% | 1,758 | $386K | Reduce -22.1% |
| PEP Pepsico Inc. | 0.16% | 2,535 | $385K | Add +7.9% |
| DFIV Dimensional International Va | 0.15% | 10,371 | $368K | Add +0.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.15% | 1,670 | $367K | Reduce -3.6% |
| FBCG Fidelity Blue Chip Grow ETF | 0.15% | 7,891 | $365K | Reduce -17.1% |
| SCHO Schwab Short-Term US Treas | 0.14% | 14,361 | $346K | Add +39.6% |
| ACWI iShares MSCI Acwi ETF | 0.13% | 2,816 | $331K | Add +10.5% |
| VTIP Vanguard Short-Term Tips | 0.13% | 6,655 | $322K | Add +2.1% |
| AEE Ameren Corporation | 0.13% | 3,547 | $316K | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.13% | 767 | $315K | Reduce -3.6% |
| EMB iShares JP Morgan Usd Emergi | 0.13% | 3,521 | $314K | Reduce -15.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.13% | 606 | $310K | Reduce -35.0% |
| SPMO Invesco S&P 500 Momentum ETF | 0.12% | 3,107 | $295K | Add +34.4% |
| IVW iShares S&P 500 Growth ETF | 0.12% | 2,903 | $295K | No change |
| VSS Vanguard Ftse All Wo X-US SC | 0.12% | 2,560 | $293K | Reduce -29.1% |
| IJR iShares Core S&P Small-Cap E | 0.12% | 2,518 | $290K | Reduce -3.8% |
| SMH Vaneck Semiconductor ETF | 0.11% | 1,161 | $281K | Add +2.8% |
| IMCG iShares Morningstar Mid-Cap | 0.11% | 3,686 | $278K | Reduce -1.6% |
| VZ Verizon Communications Inc. | 0.11% | 6,903 | $276K | Add +1.0% |
| META Meta Platforms Inc. Class A | 0.11% | 461 | $270K | Add +9.0% |
| GOOGL Alphabet Inc. Class A | 0.11% | 1,421 | $269K | Add +7.9% |
| NEE Nextera Energy Inc. | 0.10% | 3,608 | $259K | Add +8.8% |
| VGK Vanguard Ftse Europe ETF | 0.10% | 4,064 | $258K | No change |
| IEFA iShares Core MSCI Eafe ETF | 0.10% | 3,656 | $257K | Reduce -5.3% |
| SCHH Schwab US REIT ETF | 0.10% | 11,900 | $251K | Add +2.6% |
| XLP SS Consumer Staples Sel Sect | 0.10% | 3,000 | $236K | No change |
| WMT Walmart Inc. | 0.09% | 2,465 | $223K | New |
| SMB Vaneck Short Muni ETF | 0.09% | 12,780 | $218K | Add +3.8% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.09% | 616 | $211K | New |
| VNQI Vanguard GLBL Ex-US Real Est | 0.08% | 5,156 | $204K | Add +6.9% |
| VTWO Vanguard Russell 2000 ETF | 0.08% | 2,260 | $202K | Reduce -11.7% |
| USB US Bancorp | 0.08% | 4,209 | $201K | New |
Portfolio Sells Q3 2024 → Q4 2024
| SCHV Schwab US Large-Cap Value | Reduce -11.5% | 2.46% | −0.29 |
| ILCB iShares Morningstar U.S. Equ | Reduce -17.1% | 1.52% | −0.21 |
| GS Goldman Sachs Group Inc. | Sold out | 0.00% | −0.15 |
| EEM iShares MSCI Emerging Market | Reduce -36.5% | 0.21% | −0.14 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -30.9% | 0.19% | −0.10 |
| UNH Unitedhealth Group Inc. | Reduce -4.6% | 0.58% | −0.10 |
| CAT Caterpillar Inc. | Sold out | 0.00% | −0.08 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.08 |
| MSFT Microsoft Corp. | Reduce -10.4% | 0.77% | −0.08 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -29.1% | 0.12% | −0.06 |
| VOO Vanguard S&P 500 ETF | Reduce -16.3% | 0.43% | −0.06 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -35.0% | 0.13% | −0.05 |
| EMB iShares JP Morgan Usd Emergi | Reduce -15.3% | 0.13% | −0.03 |
| VONV Vanguard Russell 1000 Value | Reduce -1.9% | 3.37% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.2% | 0.30% | −0.02 |
| GWX State Street SPDR S&P Intern | Reduce -2.1% | 0.24% | −0.02 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -5.3% | 0.10% | −0.01 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -17.1% | 0.15% | −0.01 |
| AMZN Amazon.com Inc. | Reduce -22.1% | 0.16% | −0.01 |
| VTWO Vanguard Russell 2000 ETF | Reduce -11.7% | 0.08% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -3.7% | 0.19% | −0.00 |
| IJR iShares Core S&P Small-Cap E | Reduce -3.8% | 0.12% | −0.00 |
| IBM Intl Business Machines Corp. | Reduce -3.6% | 0.15% | −0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.3% | 0.22% | −0.00 |
| IJH iShares Core S&P Midcap ETF | Reduce -3.6% | 10.23% | +0.00 |
| IMCG iShares Morningstar Mid-Cap | Reduce -1.6% | 0.11% | +0.01 |
| ILCV iShares Morningstar Value Et | Reduce -0.6% | 0.46% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -3.6% | 0.13% | +0.01 |
| ISCB iShares Morningstar SM Cap | Reduce -1.6% | 0.69% | +0.01 |
| IWD iShares Russell 1000 Value E | Reduce -0.1% | 2.22% | +0.02 |
| SCHG Schwab US Large-Cap Growth | Reduce -7.3% | 1.24% | +0.04 |
| IMCB iShares Morningstar Mid-Cap | Reduce -0.4% | 1.11% | +0.04 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -2.6% | 1.17% | +0.04 |
| IWF iShares Russell 1000 Growth | Reduce -8.7% | 5.16% | +0.07 |
| AAPL Apple Inc. | Reduce -2.9% | 1.04% | +0.08 |
| SCHX Schwab US Large-Cap ETF | Reduce -3.5% | 3.38% | +0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.0% | 5.14% | +0.09 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.1% | 3.21% | +0.11 |
| IVV iShares Core S&P 500 ETF | Reduce -0.5% | 2.30% | +0.12 |
| ILCG iShares Morningstar Growth E | Reduce -0.6% | 1.30% | +0.12 |
| PLTR Palantir Technologies Inc. Class A | Reduce -36.6% | 1.26% | +0.32 |
| VONG Vanguard Russell 1000 Growth | Reduce -3.0% | 5.63% | +0.41 |
Portfolio Buys Q3 2024 → Q4 2024
| NVDA Nvidia Corp. | Add +8.9% | 0.51% | +0.10 |
| SCHA Schwab US Small-Cap ETF | Add +0.3% | 2.29% | +0.10 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +2.6% | 1.27% | +0.09 |
| WMT Walmart Inc. | New | 0.09% | +0.09 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.09% | +0.09 |
| USB US Bancorp | New | 0.08% | +0.08 |
| PVAL Putnam Focused LRG Cap Value | Add +44.0% | 0.22% | +0.07 |
| AVGO Broadcom Inc. | Add +25.5% | 0.16% | +0.07 |
| BSV Vanguard Short-Term Bond ETF | Add +13.7% | 0.36% | +0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.4% | 0.81% | +0.05 |
| BND Vanguard Total Bond Market | Add +39.0% | 0.16% | +0.04 |
| SCHO Schwab Short-Term US Treas | Add +39.6% | 0.14% | +0.04 |
| JPM JPMorgan Chase & Co. | Add +1.5% | 0.25% | +0.04 |
| QQQM Invesco Nasdaq 100 ETF | Add +2.3% | 0.38% | +0.04 |
| SPMO Invesco S&P 500 Momentum ETF | Add +34.4% | 0.12% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +7.9% | 0.11% | +0.02 |
| VT Vanguard Tot World STK ETF | Add +1.3% | 0.52% | +0.02 |
| ACWI iShares MSCI Acwi ETF | Add +10.5% | 0.13% | +0.02 |
| META Meta Platforms Inc. Class A | Add +9.0% | 0.11% | +0.01 |
| SCHZ Schwab US Aggregate Bond ETF | Add +5.9% | 0.28% | +0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.7% | 0.43% | +0.01 |
| PG The Procter & Gamble Co. | Add +4.0% | 0.29% | +0.01 |
| XMMO Invesco S&P Midcap Momentum | Add +0.1% | 0.18% | +0.01 |
| SMH Vaneck Semiconductor ETF | Add +2.8% | 0.11% | +0.01 |
| SMB Vaneck Short Muni ETF | Add +3.8% | 0.09% | +0.01 |
| VTIP Vanguard Short-Term Tips | Add +2.1% | 0.13% | +0.01 |
| XCEM Columbia Em Core Ex-China | Add +7.8% | 0.26% | +0.00 |
| PEP Pepsico Inc. | Add +7.9% | 0.16% | +0.00 |
| SCHH Schwab US REIT ETF | Add +2.6% | 0.10% | −0.00 |
| NEE Nextera Energy Inc. | Add +8.8% | 0.10% | −0.00 |
| DFIV Dimensional International Va | Add +0.2% | 0.15% | −0.00 |
| VNQI Vanguard GLBL Ex-US Real Est | Add +6.9% | 0.08% | −0.01 |
| VZ Verizon Communications Inc. | Add +1.0% | 0.11% | −0.01 |
| RWO State Street SPDR Dow Jones | Add +2.1% | 0.35% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Add +0.1% | 0.68% | −0.03 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +1.0% | 3.28% | −0.15 |
| SCHC Schwab Intl Small-Cap Equity | Add +2.3% | 2.64% | −0.15 |
| SCHF Schwab Intl Equity ETF | Add +2.7% | 4.10% | −0.18 |
| SCZ iShares MSCI Eafe Small-Cap | Add +3.2% | 7.84% | −0.32 |
| IEMG iShares Core MSCI Emerging | Add +2.0% | 10.61% | −0.41 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |