Brand Asset Management Group, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 19, 2024), Brand Asset Management Group, Inc. reported 80 stock positions worth $236.8 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 10.6% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 10.0%) and iShares MSCI Eafe Small-Cap (SCZ, 8.0%). Compared with Q1 2024, it opened 5 new positions, sold out of 3, added to 32 and reduced 29. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +2%) and the biggest sale Vngrd Mrngstr MD-Cap ETF-Usd (VO, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $236.8M (Q2 2024)
- SEC Filing
- 0001748766-24-000004 ↗ filed Jul 19, 2024
Holdings Value
Holdings 80 stocks · $236.8M
| IEMG iShares Core MSCI Emerging | 10.60% | 468,954 | $25.1M | Add +2.2% |
| IJH iShares Core S&P Midcap ETF | 10.01% | 404,847 | $23.7M | Add +0.8% |
| SCZ iShares MSCI Eafe Small-Cap | 7.97% | 306,150 | $18.9M | Add +2.8% |
| VONG Vanguard Russell 1000 Growth | 5.68% | 143,395 | $13.5M | Reduce -0.7% |
| IWF iShares Russell 1000 Growth | 5.43% | 35,280 | $12.9M | Reduce -2.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 5.11% | 49,994 | $12.1M | Reduce -1.1% |
| SCHF Schwab Intl Equity ETF | 4.42% | 272,290 | $10.5M | Add +0.4% |
| VONV Vanguard Russell 1000 Value | 3.48% | 107,477 | $8.2M | Add +2.9% |
| SCHX Schwab US Large-Cap ETF | 3.44% | 126,824 | $8.1M | Reduce -1.0% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.39% | 302,468 | $8.0M | Reduce -1.6% |
| SCHM Schwab US Mid Cap ETF | 3.24% | 98,462 | $7.7M | Add +5.0% |
| SCHV Schwab US Large-Cap Value | 2.87% | 91,731 | $6.8M | Add +0.6% |
| SCHC Schwab Intl Small-Cap Equity | 2.77% | 184,022 | $6.5M | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 2.31% | 10,004 | $5.5M | Reduce -2.2% |
| IWD iShares Russell 1000 Value E | 2.19% | 29,742 | $5.2M | Reduce -1.4% |
| SCHA Schwab US Small-Cap ETF | 2.15% | 107,177 | $5.1M | Add +3.8% |
| ILCB iShares Morningstar U.S. Equ | 1.78% | 56,080 | $4.2M | Reduce -2.0% |
| SCHG Schwab US Large-Cap Growth | 1.31% | 30,837 | $3.1M | Reduce -2.0% |
| ILCG iShares Morningstar Growth E | 1.25% | 36,309 | $3.0M | Reduce -0.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.17% | 12,750 | $2.8M | Reduce -0.9% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.16% | 13,934 | $2.7M | No change |
| IMCB iShares Morningstar Mid-Cap | 1.08% | 36,461 | $2.6M | Reduce -0.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.99% | 4,321 | $2.4M | Reduce -3.4% |
| VWO Vanguard Ftse Emerging Marke | 0.93% | 50,363 | $2.2M | Reduce -0.5% |
| IWB iShares Russell 1000 ETF | 0.93% | 7,387 | $2.2M | Reduce -1.3% |
| PLTR Palantir Technologies Inc. Class A | 0.86% | 80,222 | $2.0M | Reduce -2.4% |
| ISCB iShares Morningstar SM Cap | 0.70% | 30,585 | $1.6M | Reduce -3.7% |
| UNH Unitedhealth Group Inc. | 0.67% | 3,136 | $1.6M | Reduce -0.9% |
| MSFT Microsoft Corp. | 0.64% | 3,374 | $1.5M | Add +14.4% |
| AAPL Apple Inc. | 0.62% | 7,006 | $1.5M | Add +23.3% |
| IWM iShares Russell 2000 ETF | 0.59% | 6,910 | $1.4M | Add +1.2% |
| NVDA Nvidia Corp. | 0.56% | 10,760 | $1.3M | Add +15.1% |
| VT Vanguard Tot World STK ETF | 0.52% | 10,838 | $1.2M | Add +1.1% |
| VOO Vanguard S&P 500 ETF | 0.48% | 2,254 | $1.1M | Reduce -0.4% |
| ILCV iShares Morningstar Value Et | 0.47% | 14,492 | $1.1M | Add +5.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.41% | 5,366 | $979K | Add +4.7% |
| QQQM Invesco Nasdaq 100 ETF | 0.37% | 4,404 | $868K | Reduce -12.8% |
| EEM iShares MSCI Emerging Market | 0.36% | 19,750 | $841K | No change |
| RWO State Street SPDR Dow Jones | 0.34% | 19,440 | $807K | Add +14.0% |
| BSV Vanguard Short-Term Bond ETF | 0.32% | 9,789 | $751K | Add +1.6% |
| VEA Vanguard Ftse Developed ETF | 0.31% | 14,934 | $738K | Reduce -0.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.30% | 12,174 | $714K | No change |
| XCEM Columbia Em Core Ex-China | 0.27% | 20,328 | $649K | No change |
| SCHZ Schwab US Aggregate Bond ETF | 0.27% | 14,089 | $642K | Add +6.8% |
| PG The Procter & Gamble Co. | 0.27% | 3,839 | $633K | Reduce -8.7% |
| GWX State Street SPDR S&P Intern | 0.26% | 19,360 | $614K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.24% | 1,183 | $567K | Add +26.8% |
| IWC iShares Micro-Cap ETF | 0.23% | 4,774 | $544K | Reduce -3.5% |
| EFA iShares MSCI Eafe ETF | 0.22% | 6,729 | $527K | No change |
| AMZN Amazon.com Inc. | 0.21% | 2,583 | $499K | Add +64.5% |
| IWR iShares Russell Mid-Cap ETF | 0.20% | 5,943 | $482K | No change |
| JPM JPMorgan Chase & Co. | 0.20% | 2,323 | $470K | Add +115.1% |
| VSS Vanguard Ftse All Wo X-US SC | 0.20% | 3,985 | $468K | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.20% | 1,150 | $468K | Reduce -0.4% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.18% | 8,697 | $436K | Add +8.4% |
| PEP Pepsico Inc. | 0.16% | 2,357 | $389K | Add +0.2% |
| EMB iShares JP Morgan Usd Emergi | 0.16% | 4,366 | $386K | Add +2.2% |
| MDY State Street SPDR S&P Midcap | 0.16% | 705 | $377K | No change |
| VTIP Vanguard Short-Term Tips | 0.13% | 6,293 | $305K | Add +5.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.13% | 809 | $303K | Reduce -7.5% |
| ACWI iShares MSCI Acwi ETF | 0.12% | 2,605 | $293K | No change |
| DFIV Dimensional International Va | 0.12% | 8,073 | $290K | No change |
| XMHQ Invesco S&P Midcap Qual ETF | 0.12% | 2,974 | $289K | Add +2.1% |
| SMH Vaneck Semiconductor ETF | 0.12% | 1,090 | $284K | New |
| IEFA iShares Core MSCI Eafe ETF | 0.12% | 3,859 | $280K | Reduce -20.7% |
| IJR iShares Core S&P Small-Cap E | 0.12% | 2,618 | $279K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.12% | 1,591 | $275K | Add +5.6% |
| VGK Vanguard Ftse Europe ETF | 0.11% | 4,064 | $271K | No change |
| IVW iShares S&P 500 Growth ETF | 0.11% | 2,903 | $269K | Reduce -18.9% |
| BND Vanguard Total Bond Market | 0.11% | 3,721 | $268K | Add +5.0% |
| FBCG Fidelity Blue Chip Grow ETF | 0.11% | 6,086 | $258K | New |
| IMCG iShares Morningstar Mid-Cap | 0.11% | 3,746 | $254K | Reduce -1.8% |
| ASML ASML Holding NV-NY Reg SHS | 0.10% | 232 | $237K | Add +0.9% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.10% | 612 | $235K | New |
| SCHH Schwab US REIT ETF | 0.10% | 11,713 | $234K | Add +10.0% |
| XLP SS Consumer Staples Sel Sect | 0.10% | 3,000 | $230K | No change |
| GOOGL Alphabet Inc. Class A | 0.09% | 1,171 | $213K | New |
| VTWO Vanguard Russell 2000 ETF | 0.09% | 2,520 | $207K | No change |
| AVGO Broadcom Inc. | 0.09% | 126 | $202K | Reduce -66.0% |
| SMB Vaneck Short Muni ETF | 0.07% | 10,451 | $178K | New |
Portfolio Sells Q1 2024 → Q2 2024
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.1% | 5.11% | −0.32 |
| IGLB iShares 10+ Year Inv GR Corp. | Sold out | 0.00% | −0.17 |
| IWD iShares Russell 1000 Value E | Reduce -1.4% | 2.19% | −0.13 |
| AVGO Broadcom Inc. | Reduce -66.0% | 0.09% | −0.13 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.9% | 1.17% | −0.09 |
| AEE Ameren Corporation | Sold out | 0.00% | −0.09 |
| META Meta Platforms Inc. Class A | Sold out | 0.00% | −0.09 |
| IMCB iShares Morningstar Mid-Cap | Reduce -0.9% | 1.08% | −0.07 |
| ISCB iShares Morningstar SM Cap | Reduce -3.7% | 0.70% | −0.07 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -20.7% | 0.12% | −0.04 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -12.8% | 0.37% | −0.03 |
| IWC iShares Micro-Cap ETF | Reduce -3.5% | 0.23% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -8.7% | 0.27% | −0.03 |
| IVW iShares S&P 500 Growth ETF | Reduce -18.9% | 0.11% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.4% | 0.99% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.4% | 0.31% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.4% | 0.20% | −0.01 |
| IMCG iShares Morningstar Mid-Cap | Reduce -1.8% | 0.11% | −0.01 |
| ILCB iShares Morningstar U.S. Equ | Reduce -2.0% | 1.78% | −0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -7.5% | 0.13% | −0.00 |
| IVV iShares Core S&P 500 ETF | Reduce -2.2% | 2.31% | −0.00 |
| IWB iShares Russell 1000 ETF | Reduce -1.3% | 0.93% | +0.00 |
| UNH Unitedhealth Group Inc. | Reduce -0.9% | 0.67% | +0.00 |
| VOO Vanguard S&P 500 ETF | Reduce -0.4% | 0.48% | +0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.5% | 0.93% | +0.02 |
| SCHX Schwab US Large-Cap ETF | Reduce -1.0% | 3.44% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Reduce -2.4% | 0.86% | +0.04 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -1.6% | 3.39% | +0.05 |
| SCHG Schwab US Large-Cap Growth | Reduce -2.0% | 1.31% | +0.06 |
| ILCG iShares Morningstar Growth E | Reduce -0.5% | 1.25% | +0.06 |
| IWF iShares Russell 1000 Growth | Reduce -2.4% | 5.43% | +0.19 |
| VONG Vanguard Russell 1000 Growth | Reduce -0.7% | 5.68% | +0.30 |
Portfolio Buys Q1 2024 → Q2 2024
| IEMG iShares Core MSCI Emerging | Add +2.2% | 10.60% | +0.42 |
| AAPL Apple Inc. | Add +23.3% | 0.62% | +0.20 |
| NVDA Nvidia Corp. | Add +15.1% | 0.56% | +0.20 |
| SMH Vaneck Semiconductor ETF | New | 0.12% | +0.12 |
| FBCG Fidelity Blue Chip Grow ETF | New | 0.11% | +0.11 |
| JPM JPMorgan Chase & Co. | Add +115.1% | 0.20% | +0.11 |
| MSFT Microsoft Corp. | Add +14.4% | 0.64% | +0.10 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.10% | +0.10 |
| GOOGL Alphabet Inc. Class A | New | 0.09% | +0.09 |
| AMZN Amazon.com Inc. | Add +64.5% | 0.21% | +0.09 |
| SMB Vaneck Short Muni ETF | New | 0.07% | +0.07 |
| QQQ Invesco QQQ Trust Series 1 | Add +26.8% | 0.24% | +0.06 |
| RWO State Street SPDR Dow Jones | Add +14.0% | 0.34% | +0.03 |
| ILCV iShares Morningstar Value Et | Add +5.4% | 0.47% | +0.01 |
| SCHZ Schwab US Aggregate Bond ETF | Add +6.8% | 0.27% | +0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +8.4% | 0.18% | +0.01 |
| VT Vanguard Tot World STK ETF | Add +1.1% | 0.52% | +0.01 |
| SCHH Schwab US REIT ETF | Add +10.0% | 0.10% | +0.01 |
| VTIP Vanguard Short-Term Tips | Add +5.0% | 0.13% | +0.01 |
| ASML ASML Holding NV-NY Reg SHS | Add +0.9% | 0.10% | +0.00 |
| BND Vanguard Total Bond Market | Add +5.0% | 0.11% | +0.00 |
| BSV Vanguard Short-Term Bond ETF | Add +1.6% | 0.32% | −0.00 |
| EMB iShares JP Morgan Usd Emergi | Add +2.2% | 0.16% | −0.00 |
| VSS Vanguard Ftse All Wo X-US SC | Add +0.1% | 0.20% | −0.00 |
| IBM Intl Business Machines Corp. | Add +5.6% | 0.12% | −0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +4.7% | 0.41% | −0.01 |
| PEP Pepsico Inc. | Add +0.2% | 0.16% | −0.01 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +2.1% | 0.12% | −0.02 |
| IWM iShares Russell 2000 ETF | Add +1.2% | 0.59% | −0.03 |
| SCHA Schwab US Small-Cap ETF | Add +3.8% | 2.15% | −0.04 |
| SCHM Schwab US Mid Cap ETF | Add +5.0% | 3.24% | −0.05 |
| VONV Vanguard Russell 1000 Value | Add +2.9% | 3.48% | −0.06 |
| SCHC Schwab Intl Small-Cap Equity | Add +0.2% | 2.77% | −0.06 |
| SCHV Schwab US Large-Cap Value | Add +0.6% | 2.87% | −0.11 |
| SCHF Schwab Intl Equity ETF | Add +0.4% | 4.42% | −0.13 |
| SCZ iShares MSCI Eafe Small-Cap | Add +2.8% | 7.97% | −0.14 |
| IJH iShares Core S&P Midcap ETF | Add +0.8% | 10.01% | −0.49 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |