Brand Asset Management Group, Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 11, 2026), Brand Asset Management Group, Inc. reported 193 stock positions worth $384.5 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 9.2% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 8.2%) and Vngrd Mrngstr MD-Cap ETF-Usd (VO, 4.0%). Compared with Q4 2025, it opened 44 new positions, sold out of 22, added to 63 and reduced 72. The biggest buy was iShares Core MSCI Eafe ETF (IEFA, shares +806%) and the biggest sale iShares Core MSCI Emerging (IEMG, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $384.5M (Q1 2026)
- SEC Filing
- 0001765380-26-000198 ↗ filed May 11, 2026
Holdings Value
Holdings 193 stocks · $384.5M
| IEMG iShares Core MSCI Emerging | 9.21% | 507,751 | $35.4M | Reduce -0.9% |
| IJH iShares Core S&P Midcap ETF | 8.16% | 464,659 | $31.4M | Add +2.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 4.04% | 54,114 | $15.5M | Add +0.3% |
| VONG Vanguard Russell 1000 Growth | 3.92% | 137,582 | $15.1M | Add +8.6% |
| DFIS Dimensional International SM | 3.89% | 444,178 | $15.0M | Add +5.2% |
| SCHF Schwab Intl Equity ETF | 3.69% | 574,087 | $14.2M | Add +2.8% |
| IWF iShares Russell 1000 Growth | 3.28% | 29,560 | $12.6M | Add +0.8% |
| VONV Vanguard Russell 1000 Value | 3.21% | 131,630 | $12.3M | Add +15.2% |
| SCHM Schwab US Mid Cap ETF | 3.06% | 379,628 | $11.8M | Reduce -0.2% |
| SCHX Schwab US Large-Cap ETF | 2.94% | 440,537 | $11.3M | Reduce -1.1% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 2.86% | 334,074 | $11.0M | Add +1.8% |
| SCZ iShares MSCI Eafe Small-Cap | 2.85% | 139,741 | $11.0M | Reduce -5.9% |
| SCHA Schwab US Small-Cap ETF | 2.57% | 340,474 | $9.9M | Add +4.1% |
| SCHV Schwab US Large-Cap Value | 2.16% | 271,819 | $8.3M | Add +36.2% |
| SCHC Schwab Intl Small-Cap Equity | 2.12% | 174,448 | $8.2M | Reduce -1.2% |
| IVV iShares Core S&P 500 ETF | 2.08% | 12,217 | $8.0M | Add +7.9% |
| IWD iShares Russell 1000 Value E | 1.58% | 28,477 | $6.1M | Reduce -0.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.44% | 21,213 | $5.6M | Add +10.0% |
| PLTR Palantir Technologies Inc. Class A | 1.31% | 34,439 | $5.0M | Add +5.0% |
| SCHG Schwab US Large-Cap Growth | 1.19% | 157,585 | $4.6M | Add +63.4% |
| ILCB iShares Morningstar U.S. Equ | 0.92% | 39,160 | $3.5M | Reduce -2.0% |
| BSV Vanguard Short-Term Bond ETF | 0.86% | 42,382 | $3.3M | Reduce -3.0% |
| ILCG iShares Morningstar Growth E | 0.81% | 32,557 | $3.1M | Reduce -2.5% |
| IMCB iShares Morningstar Mid-Cap | 0.77% | 35,698 | $3.0M | Reduce -1.1% |
| AAPL Apple Inc. | 0.77% | 11,670 | $3.0M | Add +21.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.76% | 6,730 | $2.9M | Add +239.2% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 0.75% | 12,230 | $2.9M | Reduce -9.8% |
| VWO Vanguard Ftse Emerging Marke | 0.71% | 50,821 | $2.7M | Reduce -1.4% |
| IEFA iShares Core MSCI Eafe ETF | 0.67% | 28,369 | $2.6M | Add +805.8% |
| IWB iShares Russell 1000 ETF | 0.67% | 7,179 | $2.6M | Reduce -0.6% |
| SCHH Schwab US REIT ETF | 0.66% | 118,780 | $2.6M | Reduce -15.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.64% | 11,308 | $2.5M | Add +69.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.57% | 3,355 | $2.2M | Reduce -1.6% |
| SCHJ Schwab 1-5 YR Corp. BND ETF | 0.54% | 83,313 | $2.1M | Reduce -0.9% |
| SCHO Schwab Short-Term US Treas | 0.53% | 84,422 | $2.0M | Reduce -10.1% |
| NVDA Nvidia Corp. | 0.47% | 10,304 | $1.8M | Add +29.1% |
| IWM iShares Russell 2000 ETF | 0.46% | 7,191 | $1.8M | No change |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.45% | 9,326 | $1.7M | Add +396.6% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.44% | 40,022 | $1.7M | Reduce -8.2% |
| VOO Vanguard S&P 500 ETF | 0.42% | 2,696 | $1.6M | Add +65.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.41% | 8,068 | $1.6M | Add +219.4% |
| VEA Vanguard Ftse Developed ETF | 0.41% | 24,613 | $1.6M | Add +0.6% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.40% | 54,995 | $1.5M | Reduce -2.4% |
| MSFT Microsoft Corp. | 0.39% | 4,073 | $1.5M | Add +18.4% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.39% | 30,491 | $1.5M | Add +0.4% |
| ISCB iShares Morningstar SM Cap | 0.36% | 21,528 | $1.4M | Reduce -5.8% |
| ILCV iShares Morningstar Value Et | 0.36% | 14,959 | $1.4M | Reduce -0.4% |
| TSLA Tesla Inc. | 0.33% | 3,428 | $1.3M | Add +340.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.33% | 27,674 | $1.3M | Add +0.4% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.33% | 4,877 | $1.3M | New |
| IVLU iShares MSCI International V | 0.31% | 30,420 | $1.2M | Reduce -7.7% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.31% | 3,965 | $1.2M | New |
| RWO State Street SPDR Dow Jones | 0.31% | 25,994 | $1.2M | Reduce -2.8% |
| STIP iShares 0-5 Year Tips Bond E | 0.31% | 11,393 | $1.2M | Reduce -11.9% |
| XCEM Columbia Em Core Ex-China | 0.30% | 28,697 | $1.2M | Reduce -8.8% |
| VT Vanguard Tot World STK ETF | 0.29% | 8,166 | $1.1M | Reduce -19.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 2,346 | $1.1M | Add +12.4% |
| FLOT iShares Floating Rate Bond E | 0.28% | 21,061 | $1.1M | Reduce -11.0% |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.26% | 30,892 | $1.0M | Reduce -2.5% |
| DFGR Dim Global Real Estate ETF | 0.26% | 37,514 | $997K | Add +389.7% |
| SCHD Schwab US DVD Equity ETF | 0.25% | 31,870 | $978K | Add +5.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.25% | 1,687 | $974K | Reduce -44.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.25% | 10,336 | $947K | New |
| IWP iShares Russell Mid-Cap Grow | 0.24% | 7,354 | $942K | New |
| AVGO Broadcom Inc. | 0.24% | 2,947 | $912K | Add +29.5% |
| GOOGL Alphabet Inc. Class A | 0.23% | 3,095 | $890K | Add +34.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.22% | 14,600 | $865K | Reduce -3.8% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.22% | 6,851 | $853K | New |
| CINF Cincinnati Financial Corp. | 0.22% | 5,371 | $845K | New |
| FNDE Schwab Fndmntl Em MRK Eq ETF | 0.21% | 21,026 | $804K | Reduce -5.7% |
| IMCV iShares Morningstar Mid-Cap | 0.20% | 9,292 | $788K | Reduce -3.6% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.20% | 5,843 | $774K | New |
| GSEW Goldman Sachs Eql WGHT Large | 0.20% | 9,039 | $765K | Reduce -1.5% |
| IAUM iShares Gold Trust Micro | 0.19% | 16,028 | $749K | Reduce -6.2% |
| AVES Avantis Emerging Markets Val | 0.19% | 12,438 | $746K | Add +0.6% |
| AMZN Amazon.com Inc. | 0.19% | 3,539 | $737K | Add +49.7% |
| IVW iShares S&P 500 Growth ETF | 0.19% | 6,406 | $725K | Add +24.7% |
| JPM JPMorgan Chase & Co. | 0.19% | 2,458 | $723K | Add +7.1% |
| IAGG iShares Intl Aggregate Bond | 0.19% | 14,424 | $722K | Reduce -7.4% |
| EFA iShares MSCI Eafe ETF | 0.18% | 7,237 | $703K | No change |
| GWX State Street SPDR S&P Intern | 0.18% | 16,643 | $703K | No change |
| UNH Unitedhealth Group Inc. | 0.18% | 2,558 | $692K | Add +0.8% |
| IWR iShares Russell Mid-Cap ETF | 0.17% | 6,837 | $665K | No change |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.17% | 14,316 | $664K | Reduce -6.9% |
| IWC iShares Micro-Cap ETF | 0.17% | 4,116 | $657K | No change |
| SMH Vaneck Semiconductor ETF | 0.17% | 1,705 | $654K | Add +21.1% |
| ISHG iShares -3 Year Internationa | 0.17% | 8,777 | $651K | Reduce -4.4% |
| EEM iShares MSCI Emerging Market | 0.17% | 11,247 | $639K | Reduce -0.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.17% | 11,259 | $637K | Add +9.5% |
| GLTR Abrdn Precious Metals Basket | 0.15% | 2,612 | $571K | Reduce -11.0% |
| SCHP Schwab U.S. Tips ETF | 0.15% | 21,213 | $564K | Reduce -14.1% |
| PEP Pepsico Inc. | 0.15% | 3,633 | $564K | Add +12.2% |
| DFIV Dimensional International Va | 0.14% | 10,452 | $552K | Add +0.0% |
| BND Vanguard Total Bond Market | 0.14% | 7,413 | $546K | Add +2.7% |
| IWO iShares Russell 2000 Growth | 0.14% | 1,727 | $542K | New |
| ICSH iShares Ultra Short Duration | 0.14% | 10,690 | $541K | Reduce -4.2% |
| EPS Wisdomtree US Large Cap Fund | 0.14% | 7,903 | $538K | Reduce -5.8% |
| FPEI First Trust Institutional PR | 0.13% | 26,958 | $512K | No change |
| USB US Bancorp | 0.13% | 9,843 | $512K | Reduce -5.8% |
| IVE iShares S&P 500 Value ETF | 0.13% | 2,415 | $510K | Add +25.4% |
Portfolio Sells Q4 2025 → Q1 2026
| IEMG iShares Core MSCI Emerging | Reduce -0.9% | 9.21% | −0.42 |
| SCHX Schwab US Large-Cap ETF | Reduce -1.1% | 2.94% | −0.42 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -5.9% | 2.85% | −0.37 |
| QQQM Invesco Nasdaq 100 ETF | Sold out | 0.00% | −0.30 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -44.7% | 0.25% | −0.27 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -9.8% | 0.75% | −0.20 |
| ILCG iShares Morningstar Growth E | Reduce -2.5% | 0.81% | −0.16 |
| SCHH Schwab US REIT ETF | Reduce -15.3% | 0.66% | −0.16 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.2% | 3.06% | −0.14 |
| ILCB iShares Morningstar U.S. Equ | Reduce -2.0% | 0.92% | −0.14 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -1.2% | 2.12% | −0.13 |
| IDMO Invesco S&P International DE | Sold out | 0.00% | −0.11 |
| SCHO Schwab Short-Term US Treas | Reduce -10.1% | 0.53% | −0.11 |
| VT Vanguard Tot World STK ETF | Reduce -19.5% | 0.29% | −0.11 |
| VNQ Vanguard Real Estate ETF | Sold out | 0.00% | −0.10 |
| IWD iShares Russell 1000 Value E | Reduce -0.4% | 1.58% | −0.10 |
| BSV Vanguard Short-Term Bond ETF | Reduce -3.0% | 0.86% | −0.10 |
| AUSF Global X Adaptive US Factor | Sold out | 0.00% | −0.09 |
| IWB iShares Russell 1000 ETF | Reduce -0.6% | 0.67% | −0.09 |
| SPMO Invesco S&P 500 Momentum ETF | Reduce -56.0% | 0.05% | −0.09 |
| SYF Synchrony Financial | Sold out | 0.00% | −0.09 |
| UHS Universal Health Services-B | Sold out | 0.00% | −0.08 |
| SHYG iShares 0-5 YR HY Corp. Bond | Reduce -8.2% | 0.44% | −0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.6% | 0.57% | −0.08 |
| APA Apa Corp. | Sold out | 0.00% | −0.08 |
| ADT Adt Inc. | Sold out | 0.00% | −0.08 |
| OEF iShares S&P 100 ETF | Sold out | 0.00% | −0.08 |
| CART Maplebear Inc. | Sold out | 0.00% | −0.07 |
| LDOS Leidos Holdings Inc. | Sold out | 0.00% | −0.07 |
| ZM Zoom Communications Inc. | Sold out | 0.00% | −0.07 |
| HAUZ Xtrackers Intl Real Estate | Reduce -37.4% | 0.09% | −0.07 |
| OMC Omnicom Group | Sold out | 0.00% | −0.07 |
| CTSH Cognizant Tech Solutions-A | Sold out | 0.00% | −0.07 |
| CCK Crown Holdings Inc. | Sold out | 0.00% | −0.07 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -11.9% | 0.31% | −0.06 |
| VWO Vanguard Ftse Emerging Marke | Reduce -1.4% | 0.71% | −0.06 |
| IMCB iShares Morningstar Mid-Cap | Reduce -1.1% | 0.77% | −0.06 |
| EMB iShares JP Morgan Usd Emergi | Sold out | 0.00% | −0.06 |
| GEN Gen Digital Inc. | Sold out | 0.00% | −0.06 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.06 |
| FLOT iShares Floating Rate Bond E | Reduce -11.0% | 0.28% | −0.06 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −0.06 |
| COR Cencora Inc. | Sold out | 0.00% | −0.06 |
| VTRS Viatris Inc. | Sold out | 0.00% | −0.05 |
| ISCB iShares Morningstar SM Cap | Reduce -5.8% | 0.36% | −0.05 |
| SCHJ Schwab 1-5 YR Corp. BND ETF | Reduce -0.9% | 0.54% | −0.05 |
| IVLU iShares MSCI International V | Reduce -7.7% | 0.31% | −0.04 |
| SCHP Schwab U.S. Tips ETF | Reduce -14.1% | 0.15% | −0.04 |
| ILCV iShares Morningstar Value Et | Reduce -0.4% | 0.36% | −0.03 |
| XCEM Columbia Em Core Ex-China | Reduce -8.8% | 0.30% | −0.03 |
Portfolio Buys Q4 2025 → Q1 2026
| IEFA iShares Core MSCI Eafe ETF | Add +805.8% | 0.67% | +0.59 |
| SCHV Schwab US Large-Cap Value | Add +36.2% | 2.16% | +0.50 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +239.2% | 0.76% | +0.49 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +396.6% | 0.45% | +0.35 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | New | 0.33% | +0.33 |
| SCHG Schwab US Large-Cap Growth | Add +63.4% | 1.19% | +0.31 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.31% | +0.31 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +219.4% | 0.41% | +0.28 |
| VONV Vanguard Russell 1000 Value | Add +15.2% | 3.21% | +0.26 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.25% | +0.25 |
| IWP iShares Russell Mid-Cap Grow | New | 0.24% | +0.24 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +69.4% | 0.64% | +0.24 |
| TSLA Tesla Inc. | Add +340.6% | 0.33% | +0.23 |
| VIOG Vanguard S&P SM Cap 600 GRW | New | 0.22% | +0.22 |
| CINF Cincinnati Financial Corp. | New | 0.22% | +0.22 |
| DFGR Dim Global Real Estate ETF | Add +389.7% | 0.26% | +0.20 |
| IJJ iShares S&P Mid-Cap 400 Valu | New | 0.20% | +0.20 |
| IWO iShares Russell 2000 Growth | New | 0.14% | +0.14 |
| VOO Vanguard S&P 500 ETF | Add +65.6% | 0.42% | +0.13 |
| VIOV Vanguard S&P Small-Cap 600 V | New | 0.10% | +0.10 |
| DISV Dimensional International SM | New | 0.10% | +0.10 |
| PR Permian Resources Corp. Class A | New | 0.10% | +0.10 |
| EXPE Expedia Group Inc. | New | 0.10% | +0.10 |
| IJS iShares S&P Small-Cap 600 Va | New | 0.09% | +0.09 |
| IXUS iShares Core Intl Stock ETF | New | 0.09% | +0.09 |
| BIIB Biogen Inc. | New | 0.09% | +0.09 |
| T AT&T Inc. | New | 0.08% | +0.08 |
| AXON Axon Enterprise Inc. | New | 0.08% | +0.08 |
| COST Costco Wholesale Corp. | New | 0.08% | +0.08 |
| PRXG Praxis Impact Large Cap ETF | New | 0.08% | +0.08 |
| JGRO JPMorgan Active Growth ETF | New | 0.08% | +0.08 |
| EFG iShares MSCI Eafe Growth ETF | New | 0.08% | +0.08 |
| NFLX Netflix Inc. | New | 0.07% | +0.07 |
| ALL Allstate Corp. | New | 0.07% | +0.07 |
| NUE Nucor Corp. | New | 0.07% | +0.07 |
| AVDE Avantis International Equity | New | 0.07% | +0.07 |
| IBIT iShares Bitcoin Trust ETF | New | 0.07% | +0.07 |
| GDX Vaneck Gold Miners ETF | New | 0.07% | +0.07 |
| BITB Bitwise Bitcoin ETF | New | 0.07% | +0.07 |
| PRXV Praxis Imp Large Cap Val ETF | New | 0.07% | +0.07 |
| OKTA Okta Inc. | New | 0.07% | +0.07 |
| TSN Tyson Foods Inc. Class A | New | 0.07% | +0.07 |
| ROKU Roku Inc. | New | 0.07% | +0.07 |
| GOOG Alphabet Inc. Class C | New | 0.07% | +0.07 |
| GMED Globus Medical Inc. Class A | New | 0.06% | +0.06 |
| G Genpact Ltd. | New | 0.06% | +0.06 |
| ADI Analog Devices Inc. | New | 0.06% | +0.06 |
| BEN Franklin Templeton Inc. | New | 0.06% | +0.06 |
| DGRO iShares Core Dividend Growth | New | 0.06% | +0.06 |
| XOM Exxon Mobil Corp. | New | 0.06% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |