Brand Asset Management Group, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 9, 2025), Brand Asset Management Group, Inc. reported 92 stock positions worth $267.8 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 11.7% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 9.6%) and Vngrd Mrngstr MD-Cap ETF-Usd (VO, 5.7%). Compared with Q1 2025, it opened 6 new positions, sold out of 3, added to 26 and reduced 50. The biggest buy was Dimensional International SM (DFIS, shares +96%) and the biggest sale iShares MSCI Eafe Small-Cap (SCZ, shares −28%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $267.8M (Q2 2025)
- SEC Filing
- 0001748766-25-000005 ↗ filed Jul 9, 2025
Holdings Value
Holdings 92 stocks · $267.8M
| IEMG iShares Core MSCI Emerging | 11.72% | 522,550 | $31.4M | Add +2.7% |
| IJH iShares Core S&P Midcap ETF | 9.64% | 416,205 | $25.8M | Add +1.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 5.66% | 54,166 | $15.2M | Add +15.1% |
| VONG Vanguard Russell 1000 Growth | 5.47% | 134,155 | $14.6M | Add +4.8% |
| SCZ iShares MSCI Eafe Small-Cap | 4.83% | 177,974 | $12.9M | Reduce -28.2% |
| IWF iShares Russell 1000 Growth | 4.80% | 30,293 | $12.9M | Reduce -3.0% |
| SCHF Schwab Intl Equity ETF | 4.32% | 523,727 | $11.6M | Reduce -3.9% |
| DFIS Dimensional International SM | 3.95% | 354,233 | $10.6M | Add +96.5% |
| SCHX Schwab US Large-Cap ETF | 3.49% | 382,262 | $9.3M | Add +11.7% |
| VONV Vanguard Russell 1000 Value | 3.44% | 108,141 | $9.2M | Add +5.2% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.27% | 290,844 | $8.8M | Reduce -8.7% |
| SCHM Schwab US Mid Cap ETF | 2.88% | 275,225 | $7.7M | Reduce -2.1% |
| SCHC Schwab Intl Small-Cap Equity | 2.80% | 175,977 | $7.5M | Reduce -7.8% |
| IWD iShares Russell 1000 Value E | 2.10% | 28,923 | $5.6M | Reduce -0.6% |
| IVV iShares Core S&P 500 ETF | 2.08% | 8,967 | $5.6M | Reduce -2.2% |
| SCHV Schwab US Large-Cap Value | 2.05% | 198,264 | $5.5M | Reduce -4.3% |
| SCHA Schwab US Small-Cap ETF | 2.04% | 216,428 | $5.5M | Reduce -2.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.65% | 18,647 | $4.4M | Add +45.4% |
| PLTR Palantir Technologies Inc. Class A | 1.61% | 31,642 | $4.3M | Reduce -0.9% |
| ILCB iShares Morningstar U.S. Equ | 1.40% | 43,555 | $3.7M | Reduce -4.4% |
| ILCG iShares Morningstar Growth E | 1.31% | 36,164 | $3.5M | Reduce -3.7% |
| SCHG Schwab US Large-Cap Growth | 1.20% | 109,942 | $3.2M | Add +5.9% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.14% | 13,565 | $3.1M | Reduce -6.9% |
| IMCB iShares Morningstar Mid-Cap | 1.08% | 36,400 | $2.9M | Add +1.2% |
| IWB iShares Russell 1000 ETF | 0.93% | 7,331 | $2.5M | Reduce -0.6% |
| NVDA Nvidia Corp. | 0.90% | 15,247 | $2.4M | Add +13.9% |
| AAPL Apple Inc. | 0.76% | 9,940 | $2.0M | Reduce -3.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.74% | 3,223 | $2.0M | Reduce -1.2% |
| VWO Vanguard Ftse Emerging Marke | 0.69% | 37,419 | $1.9M | Add +6.6% |
| MSFT Microsoft Corp. | 0.60% | 3,242 | $1.6M | Reduce -29.0% |
| IWM iShares Russell 2000 ETF | 0.58% | 7,192 | $1.6M | Add +4.1% |
| ISCB iShares Morningstar SM Cap | 0.54% | 24,850 | $1.4M | Reduce -14.4% |
| VT Vanguard Tot World STK ETF | 0.49% | 10,206 | $1.3M | Reduce -7.0% |
| ILCV iShares Morningstar Value Et | 0.47% | 15,233 | $1.3M | Add +4.1% |
| VOO Vanguard S&P 500 ETF | 0.42% | 1,996 | $1.1M | Reduce -21.2% |
| QQQM Invesco Nasdaq 100 ETF | 0.37% | 4,399 | $999K | Reduce -2.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.36% | 4,936 | $963K | Reduce -13.1% |
| RWO State Street SPDR Dow Jones | 0.36% | 21,733 | $959K | Add +5.3% |
| UNH Unitedhealth Group Inc. | 0.31% | 2,687 | $838K | Reduce -2.4% |
| VEA Vanguard Ftse Developed ETF | 0.29% | 13,649 | $778K | Reduce -5.5% |
| XCEM Columbia Em Core Ex-China | 0.28% | 21,904 | $749K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 1,466 | $712K | Reduce -4.9% |
| GWX State Street SPDR S&P Intern | 0.25% | 18,359 | $683K | Reduce -1.6% |
| IWR iShares Russell Mid-Cap ETF | 0.25% | 7,249 | $667K | Add +22.0% |
| JPM JPMorgan Chase & Co. | 0.23% | 2,158 | $626K | Reduce -12.7% |
| EEM iShares MSCI Emerging Market | 0.23% | 12,534 | $605K | No change |
| EFA iShares MSCI Eafe ETF | 0.22% | 6,729 | $602K | No change |
| PG The Procter & Gamble Co. | 0.22% | 3,634 | $579K | Add +0.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.21% | 1,310 | $574K | Add +61.7% |
| IDMO Invesco S&P International DE | 0.21% | 10,988 | $563K | New |
| IWC iShares Micro-Cap ETF | 0.20% | 4,116 | $525K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.19% | 6,605 | $520K | Reduce -25.2% |
| SCHZ Schwab US Aggregate Bond ETF | 0.19% | 21,979 | $511K | Reduce -21.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.18% | 1,613 | $476K | Reduce -3.4% |
| SPMO Invesco S&P 500 Momentum ETF | 0.17% | 4,040 | $454K | Add +48.6% |
| DFIV Dimensional International Va | 0.17% | 10,420 | $446K | Reduce -15.0% |
| AVGO Broadcom Inc. | 0.16% | 1,574 | $434K | Reduce -5.8% |
| BND Vanguard Total Bond Market | 0.16% | 5,823 | $429K | Add +4.1% |
| MDY State Street SPDR S&P Midcap | 0.15% | 690 | $391K | Reduce -0.6% |
| AUSF Global X Adaptive US Factor | 0.14% | 8,674 | $388K | Add +37.9% |
| ACWI iShares MSCI Acwi ETF | 0.14% | 2,817 | $362K | Add +2.2% |
| SCHO Schwab Short-Term US Treas | 0.13% | 14,479 | $353K | Add +0.4% |
| AEE Ameren Corporation | 0.13% | 3,547 | $341K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 606 | $334K | No change |
| AMZN Amazon.com Inc. | 0.12% | 1,519 | $333K | Reduce -7.8% |
| SMH Vaneck Semiconductor ETF | 0.12% | 1,171 | $327K | New |
| IVW iShares S&P 500 Growth ETF | 0.12% | 2,921 | $322K | Add +0.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.12% | 618 | $315K | Add +0.2% |
| PEP Pepsico Inc. | 0.11% | 2,235 | $295K | Reduce -9.7% |
| META Meta Platforms Inc. Class A | 0.11% | 398 | $294K | Reduce -5.9% |
| IMCG iShares Morningstar Mid-Cap | 0.11% | 3,623 | $291K | Reduce -1.7% |
| EMB iShares JP Morgan Usd Emergi | 0.11% | 3,054 | $283K | Reduce -10.0% |
| USB US Bancorp | 0.10% | 6,208 | $281K | Reduce -4.3% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.10% | 5,626 | $276K | Reduce -43.2% |
| IJR iShares Core S&P Small-Cap E | 0.10% | 2,518 | $275K | No change |
| CRCL Circle Internet Group Inc. | 0.10% | 1,500 | $272K | New |
| IEFA iShares Core MSCI Eafe ETF | 0.10% | 3,132 | $261K | No change |
| VTWO Vanguard Russell 2000 ETF | 0.10% | 2,938 | $256K | New |
| NEE Nextera Energy Inc. | 0.09% | 3,574 | $248K | Reduce -1.1% |
| VZ Verizon Communications Inc. | 0.09% | 5,666 | $245K | Reduce -9.8% |
| XLP SS Consumer Staples Sel Sect | 0.09% | 3,000 | $243K | No change |
| GOOGL Alphabet Inc. Class A | 0.09% | 1,375 | $242K | Reduce -8.9% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.09% | 543 | $239K | No change |
| WMT Walmart Inc. | 0.09% | 2,360 | $231K | Reduce -9.2% |
| PVAL Putnam Focused LRG Cap Value | 0.09% | 5,668 | $228K | Reduce -52.1% |
| SCHH Schwab US REIT ETF | 0.08% | 10,289 | $218K | Reduce -5.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.08% | 3,209 | $216K | Reduce -59.7% |
| VSS Vanguard Ftse All Wo X-US SC | 0.08% | 1,593 | $214K | Reduce -39.4% |
| SCHB Schwab US Broad Market ETF | 0.08% | 8,976 | $214K | New |
| VTIP Vanguard Short-Term Tips | 0.08% | 4,075 | $205K | Reduce -34.8% |
| IBIT iShares Bitcoin Trust ETF | 0.08% | 3,293 | $202K | New |
| TLRY Tilray Brands Inc. | 0.00% | 27,426 | $11K | Add +1.6% |
Portfolio Sells Q1 2025 → Q2 2025
| SCZ iShares MSCI Eafe Small-Cap | Reduce -28.2% | 4.83% | −1.74 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -8.7% | 3.27% | −0.39 |
| UNH Unitedhealth Group Inc. | Reduce -2.4% | 0.31% | −0.29 |
| SCHV Schwab US Large-Cap Value | Reduce -4.3% | 2.05% | −0.25 |
| AAPL Apple Inc. | Reduce -3.4% | 0.76% | −0.19 |
| SCHM Schwab US Mid Cap ETF | Reduce -2.1% | 2.88% | −0.19 |
| IWD iShares Russell 1000 Value E | Reduce -0.6% | 2.10% | −0.19 |
| SCHF Schwab Intl Equity ETF | Reduce -3.9% | 4.32% | −0.17 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Sold out | 0.00% | −0.16 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -59.7% | 0.08% | −0.12 |
| VOO Vanguard S&P 500 ETF | Reduce -21.2% | 0.42% | −0.12 |
| VGK Vanguard Ftse Europe ETF | Sold out | 0.00% | −0.12 |
| SCHA Schwab US Small-Cap ETF | Reduce -2.2% | 2.04% | −0.12 |
| ISCB iShares Morningstar SM Cap | Reduce -14.4% | 0.54% | −0.12 |
| MSFT Microsoft Corp. | Reduce -29.0% | 0.60% | −0.11 |
| PVAL Putnam Focused LRG Cap Value | Reduce -52.1% | 0.09% | −0.10 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -43.2% | 0.10% | −0.10 |
| BSV Vanguard Short-Term Bond ETF | Reduce -25.2% | 0.19% | −0.09 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -6.9% | 1.14% | −0.08 |
| SMB Vaneck Short Muni ETF | Sold out | 0.00% | −0.08 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -13.1% | 0.36% | −0.08 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -21.8% | 0.19% | −0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -4.9% | 0.27% | −0.08 |
| ILCB iShares Morningstar U.S. Equ | Reduce -4.4% | 1.40% | −0.07 |
| IVV iShares Core S&P 500 ETF | Reduce -2.2% | 2.08% | −0.07 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -7.8% | 2.80% | −0.06 |
| VTIP Vanguard Short-Term Tips | Reduce -34.8% | 0.08% | −0.05 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -39.4% | 0.08% | −0.05 |
| PEP Pepsico Inc. | Reduce -9.7% | 0.11% | −0.04 |
| VT Vanguard Tot World STK ETF | Reduce -7.0% | 0.49% | −0.04 |
| DFIV Dimensional International Va | Reduce -15.0% | 0.17% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -9.8% | 0.09% | −0.03 |
| EMB iShares JP Morgan Usd Emergi | Reduce -10.0% | 0.11% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -12.7% | 0.23% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.2% | 0.74% | −0.02 |
| SCHH Schwab US REIT ETF | Reduce -5.3% | 0.08% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -5.5% | 0.29% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -1.1% | 0.09% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -0.6% | 0.93% | −0.01 |
| USB US Bancorp | Reduce -4.3% | 0.10% | −0.01 |
| WMT Walmart Inc. | Reduce -9.2% | 0.09% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -0.6% | 0.15% | −0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -8.9% | 0.09% | −0.01 |
| AMZN Amazon.com Inc. | Reduce -7.8% | 0.12% | −0.01 |
| IMCG iShares Morningstar Mid-Cap | Reduce -1.7% | 0.11% | −0.00 |
| IBM Intl Business Machines Corp. | Reduce -3.4% | 0.18% | +0.00 |
| GWX State Street SPDR S&P Intern | Reduce -1.6% | 0.25% | +0.01 |
| META Meta Platforms Inc. Class A | Reduce -5.9% | 0.11% | +0.01 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -2.2% | 0.37% | +0.01 |
| ILCG iShares Morningstar Growth E | Reduce -3.7% | 1.31% | +0.04 |
Portfolio Buys Q1 2025 → Q2 2025
| DFIS Dimensional International SM | Add +96.5% | 3.95% | +2.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +15.1% | 5.66% | +0.58 |
| VONG Vanguard Russell 1000 Growth | Add +4.8% | 5.47% | +0.52 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +45.4% | 1.65% | +0.46 |
| SCHX Schwab US Large-Cap ETF | Add +11.7% | 3.49% | +0.34 |
| NVDA Nvidia Corp. | Add +13.9% | 0.90% | +0.29 |
| IEMG iShares Core MSCI Emerging | Add +2.7% | 11.72% | +0.26 |
| IDMO Invesco S&P International DE | New | 0.21% | +0.21 |
| SMH Vaneck Semiconductor ETF | New | 0.12% | +0.12 |
| SCHG Schwab US Large-Cap Growth | Add +5.9% | 1.20% | +0.12 |
| CRCL Circle Internet Group Inc. | New | 0.10% | +0.10 |
| VTWO Vanguard Russell 2000 ETF | New | 0.10% | +0.10 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +61.7% | 0.21% | +0.09 |
| SCHB Schwab US Broad Market ETF | New | 0.08% | +0.08 |
| IBIT iShares Bitcoin Trust ETF | New | 0.08% | +0.08 |
| SPMO Invesco S&P 500 Momentum ETF | Add +48.6% | 0.17% | +0.06 |
| IWR iShares Russell Mid-Cap ETF | Add +22.0% | 0.25% | +0.04 |
| AUSF Global X Adaptive US Factor | Add +37.9% | 0.14% | +0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +6.6% | 0.69% | +0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +0.2% | 0.12% | +0.03 |
| IVW iShares S&P 500 Growth ETF | Add +0.6% | 0.12% | +0.01 |
| IWM iShares Russell 2000 ETF | Add +4.1% | 0.58% | +0.00 |
| ACWI iShares MSCI Acwi ETF | Add +2.2% | 0.14% | +0.00 |
| TLRY Tilray Brands Inc. | Add +1.6% | 0.00% | −0.00 |
| BND Vanguard Total Bond Market | Add +4.1% | 0.16% | −0.01 |
| SCHO Schwab Short-Term US Treas | Add +0.4% | 0.13% | −0.01 |
| RWO State Street SPDR Dow Jones | Add +5.3% | 0.36% | −0.02 |
| ILCV iShares Morningstar Value Et | Add +4.1% | 0.47% | −0.02 |
| IMCB iShares Morningstar Mid-Cap | Add +1.2% | 1.08% | −0.03 |
| PG The Procter & Gamble Co. | Add +0.1% | 0.22% | −0.04 |
| VONV Vanguard Russell 1000 Value | Add +5.2% | 3.44% | −0.10 |
| IJH iShares Core S&P Midcap ETF | Add +1.0% | 9.64% | −0.39 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |