Brand Asset Management Group, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 17, 2024), Brand Asset Management Group, Inc. reported 89 stock positions worth $255.5 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 11.0% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 10.2%) and iShares MSCI Eafe Small-Cap (SCZ, 8.2%). Compared with Q2 2024, it opened 12 new positions, sold out of 3, added to 27 and reduced 36. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +5%) and the biggest sale Vanguard Russell 1000 Growth (VONG, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $255.5M (Q3 2024)
- SEC Filing
- 0001748766-24-000005 ↗ filed Oct 17, 2024
Holdings Value
Holdings 89 stocks · $255.5M
| IEMG iShares Core MSCI Emerging | 11.02% | 490,313 | $28.1M | Add +4.5% |
| IJH iShares Core S&P Midcap ETF | 10.23% | 419,292 | $26.1M | Add +3.6% |
| SCZ iShares MSCI Eafe Small-Cap | 8.16% | 308,077 | $20.9M | Add +0.6% |
| VONG Vanguard Russell 1000 Growth | 5.23% | 138,324 | $13.4M | Reduce -3.5% |
| IWF iShares Russell 1000 Growth | 5.10% | 34,689 | $13.0M | Reduce -1.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 5.04% | 48,837 | $12.9M | Reduce -2.3% |
| SCHF Schwab Intl Equity ETF | 4.28% | 265,954 | $10.9M | Reduce -2.3% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.43% | 299,919 | $8.8M | Reduce -0.8% |
| VONV Vanguard Russell 1000 Value | 3.39% | 103,932 | $8.7M | Reduce -3.3% |
| SCHX Schwab US Large-Cap ETF | 3.29% | 123,828 | $8.4M | Reduce -2.4% |
| SCHM Schwab US Mid Cap ETF | 3.09% | 95,158 | $7.9M | Reduce -3.4% |
| SCHC Schwab Intl Small-Cap Equity | 2.79% | 184,936 | $7.1M | Add +0.5% |
| SCHV Schwab US Large-Cap Value | 2.76% | 87,619 | $7.0M | Reduce -4.5% |
| IWD iShares Russell 1000 Value E | 2.20% | 29,559 | $5.6M | Reduce -0.6% |
| SCHA Schwab US Small-Cap ETF | 2.19% | 108,495 | $5.6M | Add +1.2% |
| IVV iShares Core S&P 500 ETF | 2.18% | 9,658 | $5.6M | Reduce -3.5% |
| ILCB iShares Morningstar U.S. Equ | 1.73% | 55,803 | $4.4M | Reduce -0.5% |
| SCHG Schwab US Large-Cap Growth | 1.21% | 29,653 | $3.1M | Reduce -3.8% |
| ILCG iShares Morningstar Growth E | 1.18% | 35,907 | $3.0M | Reduce -1.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.17% | 12,643 | $3.0M | Reduce -0.8% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.13% | 13,934 | $2.9M | No change |
| IMCB iShares Morningstar Mid-Cap | 1.07% | 36,128 | $2.7M | Reduce -0.9% |
| AAPL Apple Inc. | 0.96% | 10,483 | $2.4M | Add +49.6% |
| PLTR Palantir Technologies Inc. Class A | 0.94% | 64,735 | $2.4M | Reduce -19.3% |
| IWB iShares Russell 1000 ETF | 0.91% | 7,398 | $2.3M | Add +0.1% |
| MSFT Microsoft Corp. | 0.85% | 5,029 | $2.2M | Add +49.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.76% | 3,396 | $1.9M | Reduce -21.4% |
| VWO Vanguard Ftse Emerging Marke | 0.71% | 37,738 | $1.8M | Reduce -25.1% |
| UNH Unitedhealth Group Inc. | 0.68% | 2,970 | $1.7M | Reduce -5.3% |
| ISCB iShares Morningstar SM Cap | 0.68% | 29,402 | $1.7M | Reduce -3.9% |
| IWM iShares Russell 2000 ETF | 0.60% | 6,910 | $1.5M | No change |
| VT Vanguard Tot World STK ETF | 0.50% | 10,746 | $1.3M | Reduce -0.8% |
| VOO Vanguard S&P 500 ETF | 0.49% | 2,375 | $1.3M | Add +5.4% |
| ILCV iShares Morningstar Value Et | 0.46% | 14,164 | $1.2M | Reduce -2.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.42% | 5,296 | $1.1M | Reduce -1.3% |
| NVDA Nvidia Corp. | 0.41% | 8,637 | $1.0M | Reduce -19.7% |
| RWO State Street SPDR Dow Jones | 0.36% | 19,466 | $925K | Add +0.1% |
| EEM iShares MSCI Emerging Market | 0.35% | 19,750 | $906K | No change |
| QQQM Invesco Nasdaq 100 ETF | 0.35% | 4,399 | $884K | Reduce -0.1% |
| VEA Vanguard Ftse Developed ETF | 0.32% | 15,461 | $816K | Add +3.5% |
| BSV Vanguard Short-Term Bond ETF | 0.31% | 10,157 | $799K | Add +3.8% |
| VEU Vanguard Ftse All-World Ex-U | 0.28% | 11,526 | $726K | Reduce -5.3% |
| PG The Procter & Gamble Co. | 0.28% | 4,108 | $711K | Add +7.0% |
| SCHZ Schwab US Aggregate Bond ETF | 0.26% | 14,221 | $676K | Add +0.9% |
| XCEM Columbia Em Core Ex-China | 0.26% | 20,328 | $664K | No change |
| GWX State Street SPDR S&P Intern | 0.26% | 19,360 | $661K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 1,226 | $564K | Add +6.6% |
| EFA iShares MSCI Eafe ETF | 0.22% | 6,729 | $563K | No change |
| IWC iShares Micro-Cap ETF | 0.21% | 4,309 | $531K | Reduce -9.7% |
| JPM JPMorgan Chase & Co. | 0.21% | 2,493 | $526K | Add +7.3% |
| IWR iShares Russell Mid-Cap ETF | 0.20% | 5,943 | $524K | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.19% | 9,512 | $486K | Add +9.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.18% | 933 | $455K | Reduce -21.1% |
| VSS Vanguard Ftse All Wo X-US SC | 0.18% | 3,613 | $455K | Reduce -9.3% |
| XMMO Invesco S&P Midcap Momentum | 0.17% | 3,598 | $433K | New |
| AMZN Amazon.com Inc. | 0.16% | 2,256 | $420K | Reduce -12.7% |
| FBCG Fidelity Blue Chip Grow ETF | 0.16% | 9,516 | $407K | Add +56.4% |
| MDY State Street SPDR S&P Midcap | 0.16% | 705 | $402K | No change |
| PEP Pepsico Inc. | 0.16% | 2,350 | $400K | Reduce -0.3% |
| DFIV Dimensional International Va | 0.15% | 10,348 | $394K | Add +28.2% |
| EMB iShares JP Morgan Usd Emergi | 0.15% | 4,157 | $389K | Reduce -4.8% |
| PVAL Putnam Focused LRG Cap Value | 0.15% | 10,117 | $384K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.15% | 1,733 | $383K | Add +8.9% |
| GS Goldman Sachs Group Inc. | 0.15% | 760 | $376K | New |
| VTIP Vanguard Short-Term Tips | 0.13% | 6,518 | $321K | Add +3.6% |
| AEE Ameren Corporation | 0.12% | 3,547 | $310K | New |
| VZ Verizon Communications Inc. | 0.12% | 6,833 | $307K | New |
| IJR iShares Core S&P Small-Cap E | 0.12% | 2,618 | $306K | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.12% | 796 | $306K | Reduce -1.6% |
| ACWI iShares MSCI Acwi ETF | 0.12% | 2,549 | $305K | Reduce -2.1% |
| IEFA iShares Core MSCI Eafe ETF | 0.12% | 3,859 | $301K | No change |
| BND Vanguard Total Bond Market | 0.11% | 3,887 | $292K | Add +4.5% |
| VGK Vanguard Ftse Europe ETF | 0.11% | 4,064 | $289K | No change |
| NEE Nextera Energy Inc. | 0.11% | 3,316 | $280K | New |
| IVW iShares S&P 500 Growth ETF | 0.11% | 2,903 | $278K | No change |
| SMH Vaneck Semiconductor ETF | 0.11% | 1,129 | $277K | Add +3.6% |
| IMCG iShares Morningstar Mid-Cap | 0.11% | 3,746 | $273K | No change |
| SCHH Schwab US REIT ETF | 0.11% | 11,596 | $269K | Reduce -1.0% |
| SCHO Schwab Short-Term US Treas | 0.10% | 5,145 | $252K | New |
| XLP SS Consumer Staples Sel Sect | 0.10% | 3,000 | $249K | No change |
| META Meta Platforms Inc. Class A | 0.09% | 423 | $242K | New |
| AVGO Broadcom Inc. | 0.09% | 1,344 | $232K | Add +6.7% |
| VTWO Vanguard Russell 2000 ETF | 0.09% | 2,560 | $229K | Add +1.6% |
| VNQI Vanguard GLBL Ex-US Real Est | 0.09% | 4,822 | $226K | New |
| GOOGL Alphabet Inc. Class A | 0.09% | 1,317 | $218K | Add +12.5% |
| SMB Vaneck Short Muni ETF | 0.08% | 12,310 | $213K | Add +17.8% |
| CAT Caterpillar Inc. | 0.08% | 536 | $210K | New |
| SPMO Invesco S&P 500 Momentum ETF | 0.08% | 2,312 | $210K | New |
| PFE Pfizer Inc. | 0.08% | 6,943 | $201K | New |
Portfolio Sells Q2 2024 → Q3 2024
| VONG Vanguard Russell 1000 Growth | Reduce -3.5% | 5.23% | −0.46 |
| IWF iShares Russell 1000 Growth | Reduce -1.7% | 5.10% | −0.33 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -21.4% | 0.76% | −0.23 |
| VWO Vanguard Ftse Emerging Marke | Reduce -25.1% | 0.71% | −0.22 |
| SCHX Schwab US Large-Cap ETF | Reduce -2.4% | 3.29% | −0.15 |
| NVDA Nvidia Corp. | Reduce -19.7% | 0.41% | −0.15 |
| SCHM Schwab US Mid Cap ETF | Reduce -3.4% | 3.09% | −0.14 |
| SCHF Schwab Intl Equity ETF | Reduce -2.3% | 4.28% | −0.14 |
| IVV iShares Core S&P 500 ETF | Reduce -3.5% | 2.18% | −0.13 |
| XMHQ Invesco S&P Midcap Qual ETF | Sold out | 0.00% | −0.12 |
| SCHV Schwab US Large-Cap Value | Reduce -4.5% | 2.76% | −0.11 |
| SCHG Schwab US Large-Cap Growth | Reduce -3.8% | 1.21% | −0.10 |
| ASML ASML Holding NV-NY Reg SHS | Sold out | 0.00% | −0.10 |
| CRWD CrowdStrike Holdings Inc. Class A | Sold out | 0.00% | −0.10 |
| VONV Vanguard Russell 1000 Value | Reduce -3.3% | 3.39% | −0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.3% | 5.04% | −0.07 |
| ILCG iShares Morningstar Growth E | Reduce -1.1% | 1.18% | −0.07 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -21.1% | 0.18% | −0.06 |
| ILCB iShares Morningstar U.S. Equ | Reduce -0.5% | 1.73% | −0.05 |
| AMZN Amazon.com Inc. | Reduce -12.7% | 0.16% | −0.05 |
| IWC iShares Micro-Cap ETF | Reduce -9.7% | 0.21% | −0.02 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -0.1% | 0.35% | −0.02 |
| ISCB iShares Morningstar SM Cap | Reduce -3.9% | 0.68% | −0.02 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -9.3% | 0.18% | −0.02 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -5.3% | 0.28% | −0.02 |
| VT Vanguard Tot World STK ETF | Reduce -0.8% | 0.50% | −0.01 |
| ILCV iShares Morningstar Value Et | Reduce -2.3% | 0.46% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Reduce -4.8% | 0.15% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.6% | 0.12% | −0.01 |
| PEP Pepsico Inc. | Reduce -0.3% | 0.16% | −0.01 |
| IMCB iShares Morningstar Mid-Cap | Reduce -0.9% | 1.07% | −0.00 |
| ACWI iShares MSCI Acwi ETF | Reduce -2.1% | 0.12% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.8% | 1.17% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -1.3% | 0.42% | +0.00 |
| IWD iShares Russell 1000 Value E | Reduce -0.6% | 2.20% | +0.00 |
| UNH Unitedhealth Group Inc. | Reduce -5.3% | 0.68% | +0.01 |
| SCHH Schwab US REIT ETF | Reduce -1.0% | 0.11% | +0.01 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -0.8% | 3.43% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Reduce -19.3% | 0.94% | +0.08 |
Portfolio Buys Q2 2024 → Q3 2024
| IEMG iShares Core MSCI Emerging | Add +4.5% | 11.02% | +0.42 |
| AAPL Apple Inc. | Add +49.6% | 0.96% | +0.33 |
| IJH iShares Core S&P Midcap ETF | Add +3.6% | 10.23% | +0.22 |
| MSFT Microsoft Corp. | Add +49.0% | 0.85% | +0.21 |
| SCZ iShares MSCI Eafe Small-Cap | Add +0.6% | 8.16% | +0.19 |
| XMMO Invesco S&P Midcap Momentum | New | 0.17% | +0.17 |
| PVAL Putnam Focused LRG Cap Value | New | 0.15% | +0.15 |
| GS Goldman Sachs Group Inc. | New | 0.15% | +0.15 |
| AEE Ameren Corporation | New | 0.12% | +0.12 |
| VZ Verizon Communications Inc. | New | 0.12% | +0.12 |
| NEE Nextera Energy Inc. | New | 0.11% | +0.11 |
| SCHO Schwab Short-Term US Treas | New | 0.10% | +0.10 |
| META Meta Platforms Inc. Class A | New | 0.09% | +0.09 |
| VNQI Vanguard GLBL Ex-US Real Est | New | 0.09% | +0.09 |
| CAT Caterpillar Inc. | New | 0.08% | +0.08 |
| SPMO Invesco S&P 500 Momentum ETF | New | 0.08% | +0.08 |
| PFE Pfizer Inc. | New | 0.08% | +0.08 |
| FBCG Fidelity Blue Chip Grow ETF | Add +56.4% | 0.16% | +0.05 |
| SCHA Schwab US Small-Cap ETF | Add +1.2% | 2.19% | +0.04 |
| IBM Intl Business Machines Corp. | Add +8.9% | 0.15% | +0.03 |
| DFIV Dimensional International Va | Add +28.2% | 0.15% | +0.03 |
| SCHC Schwab Intl Small-Cap Equity | Add +0.5% | 2.79% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +6.6% | 0.22% | +0.02 |
| RWO State Street SPDR Dow Jones | Add +0.1% | 0.36% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +5.4% | 0.49% | +0.01 |
| PG The Procter & Gamble Co. | Add +7.0% | 0.28% | +0.01 |
| SMB Vaneck Short Muni ETF | Add +17.8% | 0.08% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +3.5% | 0.32% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +7.3% | 0.21% | +0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +9.4% | 0.19% | +0.01 |
| AVGO Broadcom Inc. | Add +6.7% | 0.09% | +0.01 |
| VTWO Vanguard Russell 2000 ETF | Add +1.6% | 0.09% | +0.00 |
| BND Vanguard Total Bond Market | Add +4.5% | 0.11% | +0.00 |
| VTIP Vanguard Short-Term Tips | Add +3.6% | 0.13% | −0.00 |
| BSV Vanguard Short-Term Bond ETF | Add +3.8% | 0.31% | −0.00 |
| GOOGL Alphabet Inc. Class A | Add +12.5% | 0.09% | −0.00 |
| SCHZ Schwab US Aggregate Bond ETF | Add +0.9% | 0.26% | −0.01 |
| SMH Vaneck Semiconductor ETF | Add +3.6% | 0.11% | −0.01 |
| IWB iShares Russell 1000 ETF | Add +0.1% | 0.91% | −0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |