Brand Asset Management Group, Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 12, 2025), Brand Asset Management Group, Inc. reported 165 stock positions worth $355.5 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 9.6% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 7.9%) and Vngrd Mrngstr MD-Cap ETF-Usd (VO, 4.4%). Compared with Q2 2025, it opened 76 new positions, sold out of 3, added to 46 and reduced 35. The biggest buy was Schwab US REIT ETF (SCHH, shares +1475%) and the biggest sale iShares Core MSCI Emerging (IEMG, shares −1%).

Most Recent 13F
Q2 2026
Location
CHESTERFIELD, MO
CIK
0001748766
Portfolio Value
$355.5M (Q3 2025)
SEC Filing
0001765380-25-000474 ↗ filed Nov 12, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $232.5M Q1 2024 Q2 2024: $236.8M Q2 2024 Q3 2024: $255.5M Q3 2024 Q4 2024: $246.3M Q4 2024 Q1 2025: $239.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $355.5M $355.5M Q3 2025 Q4 2025: $357.6M Q4 2025 Q1 2026: $384.5M Q1 2026 Q2 2026: $452.4M Q2 2026

Holdings 165 stocks · $355.5M
IEMG iShares Core MSCI Emerging 9.57% 516,036 $34.0M Reduce -1.3%
IJH iShares Core S&P Midcap ETF 7.85% 427,692 $27.9M Add +2.8%
VO Vngrd Mrngstr MD-Cap ETF-Usd 4.42% 53,438 $15.7M Reduce -1.3%
VONG Vanguard Russell 1000 Growth 4.37% 128,951 $15.5M Reduce -3.9%
IWF iShares Russell 1000 Growth 3.92% 29,771 $13.9M Reduce -1.7%
SCHF Schwab Intl Equity ETF 3.85% 587,910 $13.7M Add +12.3%
SCHX Schwab US Large-Cap ETF 3.55% 478,476 $12.6M Add +25.2%
DFIS Dimensional International SM 3.54% 398,014 $12.6M Add +12.4%
SCZ iShares MSCI Eafe Small-Cap 3.33% 154,236 $11.8M Reduce -13.3%
SCHM Schwab US Mid Cap ETF 3.18% 380,793 $11.3M Add +38.4%
SCHE Schwab Emrg Mrkts Eqty ETF 3.14% 334,392 $11.2M Add +15.0%
VONV Vanguard Russell 1000 Value 2.82% 111,978 $10.0M Add +3.5%
SCHA Schwab US Small-Cap ETF 2.57% 327,785 $9.1M Add +51.5%
SCHC Schwab Intl Small-Cap Equity 2.33% 182,236 $8.3M Add +3.6%
IVV iShares Core S&P 500 ETF 2.13% 11,333 $7.6M Add +26.4%
SCHV Schwab US Large-Cap Value 1.77% 215,995 $6.3M Add +8.9%
IWD iShares Russell 1000 Value E 1.64% 28,708 $5.8M Reduce -0.7%
PLTR Palantir Technologies Inc. Class A 1.60% 31,181 $5.7M Reduce -1.5%
VB Vanguard Most SM-Cap ETF-Usd 1.37% 19,138 $4.9M Add +2.6%
ILCB iShares Morningstar U.S. Equ 1.11% 42,840 $4.0M Reduce -1.6%
BSV Vanguard Short-Term Bond ETF 1.04% 46,826 $3.7M Add +609.0%
ILCG iShares Morningstar Growth E 1.02% 34,888 $3.6M Reduce -3.5%
SCHH Schwab US REIT ETF 0.98% 162,024 $3.5M Add +1474.7%
SCHG Schwab US Large-Cap Growth 0.95% 105,872 $3.4M Reduce -3.7%
MGC Vngrd Mrngstr MG Cap ETF-Usd 0.93% 13,563 $3.3M Reduce -0.0%
IMCB iShares Morningstar Mid-Cap 0.86% 36,758 $3.1M Add +1.0%
VWO Vanguard Ftse Emerging Marke 0.83% 54,711 $3.0M Add +46.2%
IWB iShares Russell 1000 ETF 0.75% 7,291 $2.7M Reduce -0.6%
AAPL Apple Inc. 0.71% 9,968 $2.5M Add +0.3%
SCHO Schwab Short-Term US Treas 0.70% 101,303 $2.5M Add +599.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.61% 3,251 $2.2M Add +0.9%
SHYG iShares 0-5 YR HY Corp. Bond 0.61% 49,764 $2.2M New
SCHJ Schwab 1-5 YR Corp. BND ETF 0.59% 84,118 $2.1M New
TSLA Tesla Inc. 0.58% 4,644 $2.1M New
QQQ Invesco QQQ Trust Series 1 0.50% 2,946 $1.8M Add +386.1%
IWM iShares Russell 2000 ETF 0.49% 7,192 $1.7M No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.48% 8,190 $1.7M Add +65.9%
MSFT Microsoft Corp. 0.48% 3,273 $1.7M Add +1.0%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.46% 37,744 $1.6M New
ISCB iShares Morningstar SM Cap 0.43% 24,255 $1.5M Reduce -2.4%
VEA Vanguard Ftse Developed ETF 0.42% 24,673 $1.5M Add +80.8%
FNDX Schwab Fndmntl US LRG Co. ETF 0.41% 54,917 $1.4M New
STIP iShares 0-5 Year Tips Bond E 0.40% 13,789 $1.4M New
VT Vanguard Tot World STK ETF 0.39% 10,004 $1.4M Reduce -2.0%
ILCV iShares Morningstar Value Et 0.39% 15,233 $1.4M No change
FLOT iShares Floating Rate Bond E 0.37% 25,492 $1.3M New
NVDA Nvidia Corp. 0.36% 6,938 $1.3M Reduce -54.5%
IVLU iShares MSCI International V 0.36% 36,412 $1.3M New
MSTR Strategy Inc. 0.36% 3,924 $1.3M New
SPDW Ste STR SPDR PT DW Eu ETF 0.33% 27,483 $1.2M New
RWO State Street SPDR Dow Jones 0.32% 25,237 $1.2M Add +16.1%
VOO Vanguard S&P 500 ETF 0.31% 1,827 $1.1M Reduce -8.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.31% 2,301 $1.1M Add +75.7%
QQQM Invesco Nasdaq 100 ETF 0.30% 4,297 $1.1M Reduce -2.3%
FNDE Schwab Fndmntl Em MRK Eq ETF 0.29% 28,373 $1.0M New
FNDC Schwab Fndmnt Intl SM Eq ETF 0.26% 20,902 $930K New
UNH Unitedhealth Group Inc. 0.26% 2,683 $926K Reduce -0.1%
XCEM Columbia Em Core Ex-China 0.26% 25,361 $921K Add +15.8%
SPMD SS SPDR P S&P 400 Midcap ETF 0.25% 15,791 $903K New
FNDA Schwab Fndmntl US SM Co. ETF 0.25% 28,847 $899K New
SCHD Schwab US DVD Equity ETF 0.24% 31,516 $860K New
IMCV iShares Morningstar Mid-Cap 0.23% 10,053 $808K New
AVES Avantis Emerging Markets Val 0.22% 13,741 $788K New
GSEW Goldman Sachs Eql WGHT Large 0.22% 9,198 $782K New
IAGG iShares Intl Aggregate Bond 0.22% 15,191 $778K New
ISHG iShares -3 Year Internationa 0.20% 9,563 $729K New
GWX State Street SPDR S&P Intern 0.20% 17,899 $719K Reduce -2.5%
SCHP Schwab U.S. Tips ETF 0.20% 26,352 $710K New
IWR iShares Russell Mid-Cap ETF 0.20% 7,250 $700K Add +0.0%
BRK.B Berkshire Hathaway Inc. Class B 0.20% 1,384 $696K Reduce -5.6%
JPM JPMorgan Chase & Co. 0.19% 2,193 $692K Add +1.6%
EFA iShares MSCI Eafe ETF 0.19% 7,237 $676K Add +7.5%
EEM iShares MSCI Emerging Market 0.19% 12,534 $669K No change
ICSH iShares Ultra Short Duration 0.19% 13,041 $662K New
AVGO Broadcom Inc. 0.18% 1,971 $650K Add +25.2%
IAUM iShares Gold Trust Micro 0.18% 16,320 $628K New
IWC iShares Micro-Cap ETF 0.17% 4,116 $614K No change
EPS Wisdomtree US Large Cap Fund 0.17% 8,706 $600K New
SPYV SS SPDR P S&P 500 Value ETF 0.17% 10,658 $590K New
XETYX Eaton Vance Tax-MGD Div Eqty 0.16% 36,659 $583K New
PG The Procter & Gamble Co. 0.16% 3,619 $556K Reduce -0.4%
SPMO Invesco S&P 500 Momentum ETF 0.15% 4,506 $545K Add +11.5%
GOOGL Alphabet Inc. Class A 0.15% 2,233 $543K Add +62.4%
IVW iShares S&P 500 Growth ETF 0.15% 4,459 $538K Add +52.6%
IDMO Invesco S&P International DE 0.15% 9,926 $536K Reduce -9.7%
FPEI First Trust Institutional PR 0.15% 26,958 $521K New
META Meta Platforms Inc. Class A 0.14% 663 $487K Add +66.6%
GLTR Abrdn Precious Metals Basket 0.14% 2,920 $483K New
DFIV Dimensional International Va 0.14% 10,430 $481K Add +0.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.13% 2,516 $469K New
AEE Ameren Corporation 0.13% 4,481 $468K Add +26.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.13% 1,652 $466K Add +2.4%
BND Vanguard Total Bond Market 0.13% 6,159 $458K Add +5.8%
BITB Bitwise Bitcoin ETF 0.13% 7,350 $457K New
EMXC iShares MSCI Emr MRK Ex Chna 0.12% 6,484 $438K New
VCSH Vanguard S/T Corp. Bond ETF 0.12% 5,350 $428K New
SMH Vaneck Semiconductor ETF 0.12% 1,306 $426K Add +11.5%
MDY State Street SPDR S&P Midcap 0.12% 701 $418K Add +1.6%
HAUZ Xtrackers Intl Real Estate 0.12% 17,718 $417K New
VTEB Vanguard Tax-Exempt Bond ETF 0.11% 7,678 $384K Add +36.5%

Show all 165 holdings

Portfolio Sells Q2 2025 → Q3 2025
IEMG iShares Core MSCI Emerging Reduce -1.3% 9.57% −2.15
SCZ iShares MSCI Eafe Small-Cap Reduce -13.3% 3.33% −1.50
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -1.3% 4.42% −1.25
VONG Vanguard Russell 1000 Growth Reduce -3.9% 4.37% −1.10
IWF iShares Russell 1000 Growth Reduce -1.7% 3.92% −0.88
NVDA Nvidia Corp. Reduce -54.5% 0.36% −0.54
IWD iShares Russell 1000 Value E Reduce -0.7% 1.64% −0.45
ILCG iShares Morningstar Growth E Reduce -3.5% 1.02% −0.29
ILCB iShares Morningstar U.S. Equ Reduce -1.6% 1.11% −0.28
SCHG Schwab US Large-Cap Growth Reduce -3.7% 0.95% −0.25
MGC Vngrd Mrngstr MG Cap ETF-Usd Reduce -0.0% 0.93% −0.21
IWB iShares Russell 1000 ETF Reduce -0.6% 0.75% −0.18
VOO Vanguard S&P 500 ETF Reduce -8.5% 0.31% −0.11
ISCB iShares Morningstar SM Cap Reduce -2.4% 0.43% −0.11
SCHZ Schwab US Aggregate Bond ETF Reduce -39.3% 0.09% −0.10
VT Vanguard Tot World STK ETF Reduce -2.0% 0.39% −0.10
CRCL Circle Internet Group Inc. Sold out 0.00% −0.10
VTIP Vanguard Short-Term Tips Sold out 0.00% −0.08
IBIT iShares Bitcoin Trust ETF Sold out 0.00% −0.08
QQQM Invesco Nasdaq 100 ETF Reduce -2.3% 0.30% −0.07
BRK.B Berkshire Hathaway Inc. Class B Reduce -5.6% 0.20% −0.07
PG The Procter & Gamble Co. Reduce -0.4% 0.16% −0.06
IDMO Invesco S&P International DE Reduce -9.7% 0.15% −0.06
GWX State Street SPDR S&P Intern Reduce -2.5% 0.20% −0.05
UNH Unitedhealth Group Inc. Reduce -0.1% 0.26% −0.05
AUSF Global X Adaptive US Factor Reduce -8.7% 0.10% −0.04
EMB iShares JP Morgan Usd Emergi Reduce -11.8% 0.07% −0.03
ACWI iShares MSCI Acwi ETF Reduce -1.9% 0.11% −0.03
IMCG iShares Morningstar Mid-Cap Reduce -1.7% 0.08% −0.03
NEE Nextera Energy Inc. Reduce -7.4% 0.07% −0.02
USB US Bancorp Reduce -1.7% 0.08% −0.02
VZ Verizon Communications Inc. Reduce -0.1% 0.07% −0.02
DIA SS SPDR Dow Jones Indus Avg Reduce -4.2% 0.07% −0.02
VSS Vanguard Ftse All Wo X-US SC Reduce -3.0% 0.06% −0.02
SCHB Schwab US Broad Market ETF Reduce -2.8% 0.06% −0.02
VTWO Vanguard Russell 2000 ETF Reduce -2.5% 0.08% −0.02
PLTR Palantir Technologies Inc. Class A Reduce -1.5% 1.60% −0.01
TLRY Tilray Brands Inc. Reduce -1.6% 0.01% +0.01

Portfolio Buys Q2 2025 → Q3 2025
SCHH Schwab US REIT ETF Add +1474.7% 0.98% +0.90
BSV Vanguard Short-Term Bond ETF Add +609.0% 1.04% +0.85
SHYG iShares 0-5 YR HY Corp. Bond New 0.61% +0.61
SCHJ Schwab 1-5 YR Corp. BND ETF New 0.59% +0.59
TSLA Tesla Inc. New 0.58% +0.58
SCHO Schwab Short-Term US Treas Add +599.6% 0.70% +0.56
SCHA Schwab US Small-Cap ETF Add +51.5% 2.57% +0.53
FNDF Schwab Fndmn Intl LRG Co. ETF New 0.46% +0.46
FNDX Schwab Fndmntl US LRG Co. ETF New 0.41% +0.41
STIP iShares 0-5 Year Tips Bond E New 0.40% +0.40
QQQ Invesco QQQ Trust Series 1 Add +386.1% 0.50% +0.37
FLOT iShares Floating Rate Bond E New 0.37% +0.37
IVLU iShares MSCI International V New 0.36% +0.36
MSTR Strategy Inc. New 0.36% +0.36
SPDW Ste STR SPDR PT DW Eu ETF New 0.33% +0.33
SCHM Schwab US Mid Cap ETF Add +38.4% 3.18% +0.29
FNDE Schwab Fndmntl Em MRK Eq ETF New 0.29% +0.29
FNDC Schwab Fndmnt Intl SM Eq ETF New 0.26% +0.26
SPMD SS SPDR P S&P 400 Midcap ETF New 0.25% +0.25
FNDA Schwab Fndmntl US SM Co. ETF New 0.25% +0.25
SCHD Schwab US DVD Equity ETF New 0.24% +0.24
IMCV iShares Morningstar Mid-Cap New 0.23% +0.23
AVES Avantis Emerging Markets Val New 0.22% +0.22
GSEW Goldman Sachs Eql WGHT Large New 0.22% +0.22
IAGG iShares Intl Aggregate Bond New 0.22% +0.22
ISHG iShares -3 Year Internationa New 0.20% +0.20
SCHP Schwab U.S. Tips ETF New 0.20% +0.20
ICSH iShares Ultra Short Duration New 0.19% +0.19
IAUM iShares Gold Trust Micro New 0.18% +0.18
EPS Wisdomtree US Large Cap Fund New 0.17% +0.17
SPYV SS SPDR P S&P 500 Value ETF New 0.17% +0.17
XETYX Eaton Vance Tax-MGD Div Eqty New 0.16% +0.16
FPEI First Trust Institutional PR New 0.15% +0.15
VWO Vanguard Ftse Emerging Marke Add +46.2% 0.83% +0.14
GLTR Abrdn Precious Metals Basket New 0.14% +0.14
VTV Vanguard Mrngstr Val ETF-Aui New 0.13% +0.13
BITB Bitwise Bitcoin ETF New 0.13% +0.13
VEA Vanguard Ftse Developed ETF Add +80.8% 0.42% +0.13
EMXC iShares MSCI Emr MRK Ex Chna New 0.12% +0.12
VBR Vngrd Mrngst SL-CP Val ETF-U Add +65.9% 0.48% +0.12
VCSH Vanguard S/T Corp. Bond ETF New 0.12% +0.12
HAUZ Xtrackers Intl Real Estate New 0.12% +0.12
ETH Grayscale Ethereum Staking M New 0.11% +0.11
VNQ Vanguard Real Estate ETF New 0.10% +0.10
VUG Vanguard Mrngstar GR ETF-Sui Add +75.7% 0.31% +0.10
FLRN SS SPDR BB Ig Float RT ETF New 0.09% +0.09
VOE Vngrd Mrngstr MD-Cap Val ETF New 0.09% +0.09
FTI Technipfmc PLC New 0.09% +0.09
MTZ Mastec Inc. New 0.09% +0.09
APTV Aptiv PLC New 0.08% +0.08

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 223$452.4MIEMG, IJH, VONG, VO, DFIS
Q1 2026 193$384.5MIEMG, IJH, VO, VONG, DFIS
Q4 2025 171$357.6MIEMG, IJH, VO, VONG, DFIS
Q3 2025 165$355.5MIEMG, IJH, VO, VONG, IWF
Q2 2025 92$267.8MIEMG, IJH, VO, VONG, SCZ
Q1 2025 89$239.7MIEMG, IJH, SCZ, VO, VONG
Q4 2024 89$246.3MIEMG, IJH, SCZ, VONG, IWF
Q3 2024 89$255.5MIEMG, IJH, SCZ, VONG, IWF
Q2 2024 80$236.8MIEMG, IJH, SCZ, VONG, IWF
Q1 2024 78$232.5MIJH, IEMG, SCZ, VO, VONG