Brand Asset Management Group, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 10, 2025), Brand Asset Management Group, Inc. reported 89 stock positions worth $239.7 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 11.5% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 10.0%) and iShares MSCI Eafe Small-Cap (SCZ, 6.6%). Compared with Q4 2024, it opened 5 new positions, sold out of 5, added to 29 and reduced 40. The biggest buy was a new position in Dimensional International SM (DFIS) and the biggest sale iShares MSCI Eafe Small-Cap (SCZ, shares −22%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $239.7M (Q1 2025)
- SEC Filing
- 0001748766-25-000002 ↗ filed Apr 10, 2025
Holdings Value
Holdings 89 stocks · $239.7M
| IEMG iShares Core MSCI Emerging | 11.46% | 508,890 | $27.5M | Add +1.7% |
| IJH iShares Core S&P Midcap ETF | 10.03% | 411,957 | $24.0M | Add +1.9% |
| SCZ iShares MSCI Eafe Small-Cap | 6.57% | 247,875 | $15.7M | Reduce -22.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 5.08% | 47,063 | $12.2M | Reduce -1.7% |
| VONG Vanguard Russell 1000 Growth | 4.95% | 127,972 | $11.9M | Reduce -4.7% |
| IWF iShares Russell 1000 Growth | 4.70% | 31,220 | $11.3M | Reduce -1.4% |
| SCHF Schwab Intl Equity ETF | 4.50% | 544,912 | $10.8M | Reduce -0.3% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.66% | 318,459 | $8.8M | Add +5.1% |
| VONV Vanguard Russell 1000 Value | 3.54% | 102,833 | $8.5M | Add +0.8% |
| SCHX Schwab US Large-Cap ETF | 3.15% | 342,365 | $7.6M | Reduce -4.5% |
| SCHM Schwab US Mid Cap ETF | 3.07% | 281,267 | $7.4M | Reduce -1.4% |
| SCHC Schwab Intl Small-Cap Equity | 2.86% | 190,972 | $6.9M | Add +0.9% |
| SCHV Schwab US Large-Cap Value | 2.30% | 207,187 | $5.5M | Reduce -10.9% |
| IWD iShares Russell 1000 Value E | 2.28% | 29,092 | $5.5M | Reduce -1.5% |
| SCHA Schwab US Small-Cap ETF | 2.16% | 221,206 | $5.2M | Add +1.6% |
| IVV iShares Core S&P 500 ETF | 2.15% | 9,169 | $5.2M | Reduce -4.5% |
| DFIS Dimensional International SM | 1.94% | 180,298 | $4.7M | New |
| ILCB iShares Morningstar U.S. Equ | 1.47% | 45,571 | $3.5M | Reduce -1.4% |
| ILCG iShares Morningstar Growth E | 1.27% | 37,544 | $3.0M | Add +5.2% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.22% | 14,565 | $2.9M | Add +7.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.19% | 12,826 | $2.8M | Reduce -1.1% |
| PLTR Palantir Technologies Inc. Class A | 1.12% | 31,930 | $2.7M | Reduce -22.2% |
| IMCB iShares Morningstar Mid-Cap | 1.11% | 35,970 | $2.7M | Reduce -0.0% |
| SCHG Schwab US Large-Cap Growth | 1.08% | 103,778 | $2.6M | Reduce -5.6% |
| AAPL Apple Inc. | 0.95% | 10,291 | $2.3M | Add +1.1% |
| IWB iShares Russell 1000 ETF | 0.94% | 7,372 | $2.3M | Reduce -0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.76% | 3,262 | $1.8M | Reduce -4.3% |
| MSFT Microsoft Corp. | 0.72% | 4,569 | $1.7M | Add +1.4% |
| VWO Vanguard Ftse Emerging Marke | 0.66% | 35,092 | $1.6M | Reduce -7.1% |
| ISCB iShares Morningstar SM Cap | 0.66% | 29,032 | $1.6M | Add +0.3% |
| NVDA Nvidia Corp. | 0.61% | 13,391 | $1.5M | Add +42.4% |
| UNH Unitedhealth Group Inc. | 0.60% | 2,754 | $1.4M | Reduce -2.8% |
| IWM iShares Russell 2000 ETF | 0.58% | 6,910 | $1.4M | No change |
| VOO Vanguard S&P 500 ETF | 0.54% | 2,533 | $1.3M | Add +27.4% |
| VT Vanguard Tot World STK ETF | 0.53% | 10,968 | $1.3M | Add +0.7% |
| ILCV iShares Morningstar Value Et | 0.50% | 14,628 | $1.2M | Add +3.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.44% | 5,679 | $1.1M | Add +6.5% |
| RWO State Street SPDR Dow Jones | 0.38% | 20,643 | $901K | Add +3.9% |
| QQQM Invesco Nasdaq 100 ETF | 0.36% | 4,499 | $868K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 1,542 | $821K | Add +28.7% |
| VEA Vanguard Ftse Developed ETF | 0.31% | 14,437 | $734K | Reduce -5.5% |
| BSV Vanguard Short-Term Bond ETF | 0.29% | 8,828 | $691K | Reduce -23.6% |
| SCHZ Schwab US Aggregate Bond ETF | 0.27% | 28,104 | $651K | Reduce -6.7% |
| XCEM Columbia Em Core Ex-China | 0.27% | 21,904 | $647K | No change |
| PG The Procter & Gamble Co. | 0.26% | 3,632 | $619K | Reduce -15.0% |
| JPM JPMorgan Chase & Co. | 0.25% | 2,471 | $606K | Reduce -2.4% |
| GWX State Street SPDR S&P Intern | 0.25% | 18,660 | $596K | Reduce -1.6% |
| EFA iShares MSCI Eafe ETF | 0.23% | 6,729 | $550K | No change |
| EEM iShares MSCI Emerging Market | 0.23% | 12,534 | $548K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.21% | 5,943 | $506K | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.21% | 9,911 | $492K | Add +8.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.20% | 7,966 | $483K | No change |
| DFIV Dimensional International Va | 0.20% | 12,257 | $482K | Add +18.2% |
| IWC iShares Micro-Cap ETF | 0.19% | 4,116 | $457K | Reduce -4.5% |
| PVAL Putnam Focused LRG Cap Value | 0.19% | 11,824 | $450K | Reduce -18.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.17% | 1,670 | $415K | No change |
| BND Vanguard Total Bond Market | 0.17% | 5,594 | $411K | Add +3.5% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.16% | 2,333 | $375K | New |
| PEP Pepsico Inc. | 0.15% | 2,474 | $371K | Reduce -2.4% |
| MDY State Street SPDR S&P Midcap | 0.15% | 694 | $370K | Reduce -1.6% |
| AEE Ameren Corporation | 0.15% | 3,547 | $356K | No change |
| SCHO Schwab Short-Term US Treas | 0.15% | 14,424 | $351K | Add +0.4% |
| ACWI iShares MSCI Acwi ETF | 0.13% | 2,756 | $321K | Reduce -2.1% |
| AMZN Amazon.com Inc. | 0.13% | 1,648 | $314K | Reduce -6.3% |
| VTIP Vanguard Short-Term Tips | 0.13% | 6,251 | $312K | Reduce -6.1% |
| EMB iShares JP Morgan Usd Emergi | 0.13% | 3,395 | $308K | Reduce -3.6% |
| VSS Vanguard Ftse All Wo X-US SC | 0.13% | 2,630 | $304K | Add +2.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.13% | 810 | $300K | Add +5.6% |
| VGK Vanguard Ftse Europe ETF | 0.12% | 4,064 | $285K | No change |
| VZ Verizon Communications Inc. | 0.12% | 6,279 | $285K | Reduce -9.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 606 | $284K | No change |
| AVGO Broadcom Inc. | 0.12% | 1,671 | $280K | Reduce -0.9% |
| AUSF Global X Adaptive US Factor | 0.11% | 6,290 | $275K | New |
| USB US Bancorp | 0.11% | 6,484 | $274K | Add +54.0% |
| IVW iShares S&P 500 Growth ETF | 0.11% | 2,903 | $269K | No change |
| IJR iShares Core S&P Small-Cap E | 0.11% | 2,518 | $263K | No change |
| IMCG iShares Morningstar Mid-Cap | 0.11% | 3,686 | $263K | No change |
| NEE Nextera Energy Inc. | 0.11% | 3,614 | $256K | Add +0.2% |
| SPMO Invesco S&P 500 Momentum ETF | 0.10% | 2,718 | $252K | Reduce -12.5% |
| XLP SS Consumer Staples Sel Sect | 0.10% | 3,000 | $245K | No change |
| META Meta Platforms Inc. Class A | 0.10% | 423 | $244K | Reduce -8.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.10% | 3,132 | $237K | Reduce -14.3% |
| SCHH Schwab US REIT ETF | 0.10% | 10,860 | $234K | Reduce -8.7% |
| GOOGL Alphabet Inc. Class A | 0.10% | 1,509 | $233K | Add +6.2% |
| WMT Walmart Inc. | 0.10% | 2,598 | $228K | Add +5.4% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.10% | 543 | $228K | New |
| CRWD CrowdStrike Holdings Inc. Class A | 0.09% | 617 | $217K | Add +0.2% |
| SMB Vaneck Short Muni ETF | 0.08% | 11,658 | $200K | Reduce -8.8% |
| TLRY Tilray Brands Inc. | 0.01% | 27,000 | $18K | New |
Portfolio Sells Q4 2024 → Q1 2025
| SCZ iShares MSCI Eafe Small-Cap | Reduce -22.0% | 6.57% | −1.27 |
| VONG Vanguard Russell 1000 Growth | Reduce -4.7% | 4.95% | −0.68 |
| IWF iShares Russell 1000 Growth | Reduce -1.4% | 4.70% | −0.46 |
| SCHX Schwab US Large-Cap ETF | Reduce -4.5% | 3.15% | −0.22 |
| XMMO Invesco S&P Midcap Momentum | Sold out | 0.00% | −0.18 |
| SCHV Schwab US Large-Cap Value | Reduce -10.9% | 2.30% | −0.16 |
| SCHG Schwab US Large-Cap Growth | Reduce -5.6% | 1.08% | −0.16 |
| FBCG Fidelity Blue Chip Grow ETF | Sold out | 0.00% | −0.15 |
| IVV iShares Core S&P 500 ETF | Reduce -4.5% | 2.15% | −0.15 |
| PLTR Palantir Technologies Inc. Class A | Reduce -22.2% | 1.12% | −0.14 |
| SCHM Schwab US Mid Cap ETF | Reduce -1.4% | 3.07% | −0.13 |
| SMH Vaneck Semiconductor ETF | Sold out | 0.00% | −0.11 |
| VNQI Vanguard GLBL Ex-US Real Est | Sold out | 0.00% | −0.08 |
| VTWO Vanguard Russell 2000 ETF | Sold out | 0.00% | −0.08 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -1.1% | 1.19% | −0.08 |
| BSV Vanguard Short-Term Bond ETF | Reduce -23.6% | 0.29% | −0.07 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.7% | 5.08% | −0.06 |
| ILCB iShares Morningstar U.S. Equ | Reduce -1.4% | 1.47% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.3% | 0.76% | −0.05 |
| AVGO Broadcom Inc. | Reduce -0.9% | 0.12% | −0.04 |
| IWC iShares Micro-Cap ETF | Reduce -4.5% | 0.19% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -15.0% | 0.26% | −0.03 |
| PVAL Putnam Focused LRG Cap Value | Reduce -18.9% | 0.19% | −0.03 |
| AMZN Amazon.com Inc. | Reduce -6.3% | 0.13% | −0.03 |
| IWB iShares Russell 1000 ETF | Reduce -0.3% | 0.94% | −0.02 |
| SPMO Invesco S&P 500 Momentum ETF | Reduce -12.5% | 0.10% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -7.1% | 0.66% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -1.6% | 0.15% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -8.2% | 0.10% | −0.01 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -6.7% | 0.27% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -14.3% | 0.10% | −0.01 |
| SMB Vaneck Short Muni ETF | Reduce -8.8% | 0.08% | −0.01 |
| SCHH Schwab US REIT ETF | Reduce -8.7% | 0.10% | −0.00 |
| PEP Pepsico Inc. | Reduce -2.4% | 0.15% | −0.00 |
| IMCB iShares Morningstar Mid-Cap | Reduce -0.0% | 1.11% | −0.00 |
| VTIP Vanguard Short-Term Tips | Reduce -6.1% | 0.13% | −0.00 |
| ACWI iShares MSCI Acwi ETF | Reduce -2.1% | 0.13% | −0.00 |
| EMB iShares JP Morgan Usd Emergi | Reduce -3.6% | 0.13% | +0.00 |
| JPM JPMorgan Chase & Co. | Reduce -2.4% | 0.25% | +0.01 |
| VZ Verizon Communications Inc. | Reduce -9.0% | 0.12% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -5.5% | 0.31% | +0.01 |
| GWX State Street SPDR S&P Intern | Reduce -1.6% | 0.25% | +0.01 |
| UNH Unitedhealth Group Inc. | Reduce -2.8% | 0.60% | +0.02 |
| IWD iShares Russell 1000 Value E | Reduce -1.5% | 2.28% | +0.06 |
| SCHF Schwab Intl Equity ETF | Reduce -0.3% | 4.50% | +0.39 |
Portfolio Buys Q4 2024 → Q1 2025
| DFIS Dimensional International SM | New | 1.94% | +1.94 |
| IEMG iShares Core MSCI Emerging | Add +1.7% | 11.46% | +0.85 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +5.1% | 3.66% | +0.39 |
| SCHC Schwab Intl Small-Cap Equity | Add +0.9% | 2.86% | +0.22 |
| VONV Vanguard Russell 1000 Value | Add +0.8% | 3.54% | +0.18 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.16% | +0.16 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +28.7% | 0.34% | +0.12 |
| AUSF Global X Adaptive US Factor | New | 0.11% | +0.11 |
| VOO Vanguard S&P 500 ETF | Add +27.4% | 0.54% | +0.11 |
| DIA SS SPDR Dow Jones Indus Avg | New | 0.10% | +0.10 |
| NVDA Nvidia Corp. | Add +42.4% | 0.61% | +0.09 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Add +7.4% | 1.22% | +0.05 |
| DFIV Dimensional International Va | Add +18.2% | 0.20% | +0.05 |
| ILCV iShares Morningstar Value Et | Add +3.9% | 0.50% | +0.03 |
| USB US Bancorp | Add +54.0% | 0.11% | +0.03 |
| RWO State Street SPDR Dow Jones | Add +3.9% | 0.38% | +0.03 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +8.2% | 0.21% | +0.02 |
| BND Vanguard Total Bond Market | Add +3.5% | 0.17% | +0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +6.5% | 0.44% | +0.01 |
| VT Vanguard Tot World STK ETF | Add +0.7% | 0.53% | +0.01 |
| VSS Vanguard Ftse All Wo X-US SC | Add +2.7% | 0.13% | +0.01 |
| TLRY Tilray Brands Inc. | New | 0.01% | +0.01 |
| SCHO Schwab Short-Term US Treas | Add +0.4% | 0.15% | +0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +0.2% | 0.09% | +0.01 |
| WMT Walmart Inc. | Add +5.4% | 0.10% | +0.00 |
| NEE Nextera Energy Inc. | Add +0.2% | 0.11% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +5.6% | 0.13% | −0.00 |
| GOOGL Alphabet Inc. Class A | Add +6.2% | 0.10% | −0.01 |
| ILCG iShares Morningstar Growth E | Add +5.2% | 1.27% | −0.03 |
| ISCB iShares Morningstar SM Cap | Add +0.3% | 0.66% | −0.03 |
| MSFT Microsoft Corp. | Add +1.4% | 0.72% | −0.06 |
| AAPL Apple Inc. | Add +1.1% | 0.95% | −0.08 |
| SCHA Schwab US Small-Cap ETF | Add +1.6% | 2.16% | −0.12 |
| IJH iShares Core S&P Midcap ETF | Add +1.9% | 10.03% | −0.20 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |