Brand Asset Management Group, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 11, 2026), Brand Asset Management Group, Inc. reported 171 stock positions worth $357.6 million. Its top holding was iShares Core MSCI Emerging (IEMG) at 9.6% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 8.4%) and Vngrd Mrngstr MD-Cap ETF-Usd (VO, 4.4%). Compared with Q3 2025, it opened 23 new positions, sold out of 17, added to 62 and reduced 76. The biggest buy was iShares Core S&P Midcap ETF (IJH, shares +6%) and the biggest sale Tesla (TSLA, shares −83%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTERFIELD, MO
- CIK
- 0001748766
- Portfolio Value
- $357.6M (Q4 2025)
- SEC Filing
- 0001765380-26-000102 ↗ filed Feb 11, 2026
Holdings Value
Holdings 171 stocks · $357.6M
| IEMG iShares Core MSCI Emerging | 9.63% | 512,391 | $34.4M | Reduce -0.7% |
| IJH iShares Core S&P Midcap ETF | 8.36% | 453,070 | $29.9M | Add +5.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 4.38% | 53,937 | $15.7M | Add +0.9% |
| VONG Vanguard Russell 1000 Growth | 4.31% | 126,731 | $15.4M | Reduce -1.7% |
| DFIS Dimensional International SM | 3.89% | 422,145 | $13.9M | Add +6.1% |
| IWF iShares Russell 1000 Growth | 3.88% | 29,340 | $13.9M | Reduce -1.4% |
| SCHF Schwab Intl Equity ETF | 3.75% | 558,370 | $13.4M | Reduce -5.0% |
| SCHX Schwab US Large-Cap ETF | 3.35% | 445,522 | $12.0M | Reduce -6.9% |
| SCZ iShares MSCI Eafe Small-Cap | 3.22% | 148,566 | $11.5M | Reduce -3.7% |
| SCHM Schwab US Mid Cap ETF | 3.20% | 380,554 | $11.4M | Reduce -0.1% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 3.00% | 328,061 | $10.7M | Reduce -1.9% |
| VONV Vanguard Russell 1000 Value | 2.95% | 114,313 | $10.6M | Add +2.1% |
| SCHA Schwab US Small-Cap ETF | 2.60% | 327,017 | $9.3M | Reduce -0.2% |
| SCHC Schwab Intl Small-Cap Equity | 2.25% | 176,574 | $8.0M | Reduce -3.1% |
| IVV iShares Core S&P 500 ETF | 2.17% | 11,319 | $7.8M | Reduce -0.1% |
| IWD iShares Russell 1000 Value E | 1.68% | 28,583 | $6.0M | Reduce -0.4% |
| SCHV Schwab US Large-Cap Value | 1.65% | 199,582 | $5.9M | Reduce -7.6% |
| PLTR Palantir Technologies Inc. Class A | 1.63% | 32,801 | $5.8M | Add +5.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.39% | 19,292 | $5.0M | Add +0.8% |
| ILCB iShares Morningstar U.S. Equ | 1.05% | 39,952 | $3.8M | Reduce -6.7% |
| ILCG iShares Morningstar Growth E | 0.97% | 33,376 | $3.5M | Reduce -4.3% |
| BSV Vanguard Short-Term Bond ETF | 0.96% | 43,680 | $3.4M | Reduce -6.7% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 0.95% | 13,563 | $3.4M | No change |
| SCHG Schwab US Large-Cap Growth | 0.88% | 96,452 | $3.1M | Reduce -8.9% |
| IMCB iShares Morningstar Mid-Cap | 0.83% | 36,080 | $3.0M | Reduce -1.8% |
| SCHH Schwab US REIT ETF | 0.82% | 140,202 | $2.9M | Reduce -13.5% |
| VWO Vanguard Ftse Emerging Marke | 0.77% | 51,522 | $2.8M | Reduce -5.8% |
| IWB iShares Russell 1000 ETF | 0.75% | 7,224 | $2.7M | Reduce -0.9% |
| AAPL Apple Inc. | 0.73% | 9,637 | $2.6M | Reduce -3.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.65% | 3,408 | $2.3M | Add +4.8% |
| SCHO Schwab Short-Term US Treas | 0.64% | 93,919 | $2.3M | Reduce -7.3% |
| SCHJ Schwab 1-5 YR Corp. BND ETF | 0.59% | 84,069 | $2.1M | Reduce -0.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.52% | 3,053 | $1.9M | Add +3.6% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.52% | 43,615 | $1.9M | Reduce -12.4% |
| IWM iShares Russell 2000 ETF | 0.49% | 7,191 | $1.8M | Reduce -0.0% |
| MSFT Microsoft Corp. | 0.47% | 3,440 | $1.7M | Add +5.1% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.43% | 56,351 | $1.5M | Add +2.6% |
| VEA Vanguard Ftse Developed ETF | 0.43% | 24,479 | $1.5M | Reduce -0.8% |
| NVDA Nvidia Corp. | 0.42% | 7,982 | $1.5M | Add +15.1% |
| ISCB iShares Morningstar SM Cap | 0.42% | 22,853 | $1.5M | Reduce -5.8% |
| VT Vanguard Tot World STK ETF | 0.40% | 10,141 | $1.4M | Add +1.4% |
| ILCV iShares Morningstar Value Et | 0.40% | 15,015 | $1.4M | Reduce -1.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.40% | 6,675 | $1.4M | Reduce -18.5% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.38% | 30,383 | $1.4M | Reduce -19.5% |
| STIP iShares 0-5 Year Tips Bond E | 0.37% | 12,934 | $1.3M | Reduce -6.2% |
| IVLU iShares MSCI International V | 0.35% | 32,971 | $1.3M | Reduce -9.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.34% | 27,558 | $1.2M | Add +0.3% |
| XCEM Columbia Em Core Ex-China | 0.34% | 31,452 | $1.2M | Add +24.0% |
| RWO State Street SPDR Dow Jones | 0.34% | 26,747 | $1.2M | Add +6.0% |
| FLOT iShares Floating Rate Bond E | 0.34% | 23,673 | $1.2M | Reduce -7.1% |
| QQQM Invesco Nasdaq 100 ETF | 0.30% | 4,290 | $1.1M | Reduce -0.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 2,087 | $1.0M | Add +50.8% |
| VOO Vanguard S&P 500 ETF | 0.29% | 1,628 | $1.0M | Reduce -10.9% |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.28% | 31,677 | $998K | Add +9.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.27% | 1,984 | $968K | Reduce -13.8% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.25% | 15,172 | $879K | Reduce -3.9% |
| UNH Unitedhealth Group Inc. | 0.23% | 2,538 | $838K | Reduce -5.4% |
| SCHD Schwab US DVD Equity ETF | 0.23% | 30,227 | $829K | Reduce -4.1% |
| FNDE Schwab Fndmntl Em MRK Eq ETF | 0.22% | 22,298 | $804K | Reduce -21.4% |
| IMCV iShares Morningstar Mid-Cap | 0.22% | 9,638 | $794K | Reduce -4.1% |
| AVGO Broadcom Inc. | 0.22% | 2,276 | $788K | Add +15.5% |
| GSEW Goldman Sachs Eql WGHT Large | 0.22% | 9,178 | $781K | Reduce -0.2% |
| IAGG iShares Intl Aggregate Bond | 0.22% | 15,580 | $779K | Add +2.6% |
| JPM JPMorgan Chase & Co. | 0.21% | 2,296 | $740K | Add +4.7% |
| IAUM iShares Gold Trust Micro | 0.21% | 17,089 | $735K | Add +4.7% |
| AVES Avantis Emerging Markets Val | 0.20% | 12,362 | $721K | Reduce -10.0% |
| GOOGL Alphabet Inc. Class A | 0.20% | 2,300 | $720K | Add +3.0% |
| EFA iShares MSCI Eafe ETF | 0.19% | 7,237 | $695K | No change |
| ISHG iShares -3 Year Internationa | 0.19% | 9,178 | $691K | Reduce -4.0% |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.19% | 15,381 | $685K | Reduce -26.4% |
| GWX State Street SPDR S&P Intern | 0.19% | 16,643 | $680K | Reduce -7.0% |
| IWR iShares Russell Mid-Cap ETF | 0.18% | 6,837 | $658K | Reduce -5.7% |
| SCHP Schwab U.S. Tips ETF | 0.18% | 24,693 | $654K | Reduce -6.3% |
| IWC iShares Micro-Cap ETF | 0.18% | 4,116 | $649K | No change |
| IVW iShares S&P 500 Growth ETF | 0.18% | 5,136 | $633K | Add +15.2% |
| EEM iShares MSCI Emerging Market | 0.17% | 11,316 | $619K | Reduce -9.7% |
| GLTR Abrdn Precious Metals Basket | 0.17% | 2,934 | $603K | Add +0.5% |
| EPS Wisdomtree US Large Cap Fund | 0.17% | 8,388 | $594K | Reduce -3.6% |
| HAUZ Xtrackers Intl Real Estate | 0.16% | 25,282 | $587K | Add +42.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.16% | 10,278 | $584K | Reduce -3.6% |
| ICSH iShares Ultra Short Duration | 0.16% | 11,160 | $564K | Reduce -14.4% |
| XETYX Eaton Vance Tax-MGD Div Eqty | 0.16% | 36,659 | $562K | No change |
| USB US Bancorp | 0.16% | 10,447 | $557K | Add +71.1% |
| AMZN Amazon.com Inc. | 0.15% | 2,364 | $546K | Add +49.4% |
| BND Vanguard Total Bond Market | 0.15% | 7,215 | $534K | Add +17.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.15% | 1,776 | $526K | Add +7.5% |
| FPEI First Trust Institutional PR | 0.15% | 26,958 | $523K | No change |
| DFIV Dimensional International Va | 0.15% | 10,448 | $521K | Add +0.2% |
| PG The Procter & Gamble Co. | 0.14% | 3,566 | $511K | Reduce -1.5% |
| SPMO Invesco S&P 500 Momentum ETF | 0.14% | 4,263 | $509K | Reduce -5.4% |
| SMH Vaneck Semiconductor ETF | 0.14% | 1,408 | $507K | Add +7.8% |
| META Meta Platforms Inc. Class A | 0.14% | 760 | $502K | Add +14.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 2,526 | $482K | Add +0.4% |
| PEP Pepsico Inc. | 0.13% | 3,237 | $465K | Add +42.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.13% | 6,371 | $463K | Reduce -1.7% |
| MDY State Street SPDR S&P Midcap | 0.12% | 701 | $423K | No change |
| AEE Ameren Corporation | 0.12% | 4,231 | $423K | Reduce -5.6% |
| IVE iShares S&P 500 Value ETF | 0.11% | 1,926 | $408K | New |
| FOXA Fox Corp. Class A | 0.11% | 5,584 | $408K | Add +27.1% |
| ACWI iShares MSCI Acwi ETF | 0.11% | 2,783 | $394K | Add +0.7% |
Portfolio Sells Q3 2025 → Q4 2025
| TSLA Tesla Inc. | Reduce -83.3% | 0.10% | −0.48 |
| MSTR Strategy Inc. | Sold out | 0.00% | −0.36 |
| SCHX Schwab US Large-Cap ETF | Reduce -6.9% | 3.35% | −0.19 |
| SCHH Schwab US REIT ETF | Reduce -13.5% | 0.82% | −0.16 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -1.9% | 3.00% | −0.13 |
| BITB Bitwise Bitcoin ETF | Sold out | 0.00% | −0.13 |
| VCSH Vanguard S/T Corp. Bond ETF | Sold out | 0.00% | −0.12 |
| SCHV Schwab US Large-Cap Value | Reduce -7.6% | 1.65% | −0.12 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -3.7% | 3.22% | −0.11 |
| SCHF Schwab Intl Equity ETF | Reduce -5.0% | 3.75% | −0.10 |
| SCHZ Schwab US Aggregate Bond ETF | Sold out | 0.00% | −0.09 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -18.5% | 0.40% | −0.09 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -3.1% | 2.25% | −0.08 |
| SHYG iShares 0-5 YR HY Corp. Bond | Reduce -12.4% | 0.52% | −0.08 |
| EME Emcor Group Inc. | Sold out | 0.00% | −0.08 |
| EBAY eBay Inc. | Sold out | 0.00% | −0.08 |
| LYFT LYFT Inc. Class A | Sold out | 0.00% | −0.08 |
| BSV Vanguard Short-Term Bond ETF | Reduce -6.7% | 0.96% | −0.08 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -19.5% | 0.38% | −0.07 |
| SCHG Schwab US Large-Cap Growth | Reduce -8.9% | 0.88% | −0.07 |
| FNDC Schwab Fndmnt Intl SM Eq ETF | Reduce -26.4% | 0.19% | −0.07 |
| OZK Bank Ozk | Sold out | 0.00% | −0.07 |
| EHC Encompass Health Corp. | Sold out | 0.00% | −0.07 |
| FFIV F5 Inc. | Sold out | 0.00% | −0.07 |
| TMUS T-Mobile US Inc. | Sold out | 0.00% | −0.07 |
| FNDE Schwab Fndmntl Em MRK Eq ETF | Reduce -21.4% | 0.22% | −0.06 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.06 |
| JHG Janus Henderson Group PLC | Sold out | 0.00% | −0.06 |
| SMB Vaneck Short Muni ETF | Sold out | 0.00% | −0.06 |
| ILCB iShares Morningstar U.S. Equ | Reduce -6.7% | 1.05% | −0.06 |
| VWO Vanguard Ftse Emerging Marke | Reduce -5.8% | 0.77% | −0.06 |
| MUB iShares National Muni Bond E | Sold out | 0.00% | −0.06 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.06 |
| VONG Vanguard Russell 1000 Growth | Reduce -1.7% | 4.31% | −0.06 |
| SCHO Schwab Short-Term US Treas | Reduce -7.3% | 0.64% | −0.06 |
| ILCG iShares Morningstar Growth E | Reduce -4.3% | 0.97% | −0.05 |
| IDMO Invesco S&P International DE | Reduce -30.4% | 0.11% | −0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -13.8% | 0.27% | −0.04 |
| IWF iShares Russell 1000 Growth | Reduce -1.4% | 3.88% | −0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -33.7% | 0.07% | −0.04 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -6.2% | 0.37% | −0.03 |
| FLOT iShares Floating Rate Bond E | Reduce -7.1% | 0.34% | −0.03 |
| VOO Vanguard S&P 500 ETF | Reduce -10.9% | 0.29% | −0.03 |
| ICSH iShares Ultra Short Duration | Reduce -14.4% | 0.16% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -5.4% | 0.23% | −0.03 |
| IMCB iShares Morningstar Mid-Cap | Reduce -1.8% | 0.83% | −0.02 |
| AVES Avantis Emerging Markets Val | Reduce -10.0% | 0.20% | −0.02 |
| ISCB iShares Morningstar SM Cap | Reduce -5.8% | 0.42% | −0.02 |
| SCHP Schwab U.S. Tips ETF | Reduce -6.3% | 0.18% | −0.02 |
| EEM iShares MSCI Emerging Market | Reduce -9.7% | 0.17% | −0.02 |
Portfolio Buys Q3 2025 → Q4 2025
| IJH iShares Core S&P Midcap ETF | Add +5.9% | 8.36% | +0.51 |
| DFIS Dimensional International SM | Add +6.1% | 3.89% | +0.35 |
| VONV Vanguard Russell 1000 Value | Add +2.1% | 2.95% | +0.14 |
| IVE iShares S&P 500 Value ETF | New | 0.11% | +0.11 |
| GS Goldman Sachs Group Inc. | New | 0.10% | +0.10 |
| EFV iShares MSCI Eafe Value ETF | New | 0.10% | +0.10 |
| TIGO Millicom Intl Cellular S.A. | New | 0.10% | +0.10 |
| JBL Jabil Inc. | New | 0.10% | +0.10 |
| JCPB JPMorgan Core Plus Bond ETF | New | 0.10% | +0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +50.8% | 0.29% | +0.10 |
| XCEM Columbia Em Core Ex-China | Add +24.0% | 0.34% | +0.08 |
| HII Huntington Ingalls Industrie | New | 0.08% | +0.08 |
| APH Amphenol Corp. Class A | New | 0.08% | +0.08 |
| CAH Cardinal Health Inc. | New | 0.08% | +0.08 |
| OEF iShares S&P 100 ETF | New | 0.08% | +0.08 |
| CART Maplebear Inc. | New | 0.07% | +0.07 |
| USB US Bancorp | Add +71.1% | 0.16% | +0.07 |
| BTC Grayscale Bitcoin Mini ETF | New | 0.07% | +0.07 |
| RL Ralph Lauren Corp. | New | 0.07% | +0.07 |
| CTSH Cognizant Tech Solutions-A | New | 0.07% | +0.07 |
| KLAC KLA Corp. | New | 0.07% | +0.07 |
| ABBV Abbvie Inc. | New | 0.07% | +0.07 |
| LLY Eli Lilly & Co. | New | 0.06% | +0.06 |
| GEN Gen Digital Inc. | New | 0.06% | +0.06 |
| ANET Arista Networks Inc. | New | 0.06% | +0.06 |
| DFGR Dim Global Real Estate ETF | New | 0.06% | +0.06 |
| COR Cencora Inc. | New | 0.06% | +0.06 |
| AMZN Amazon.com Inc. | Add +49.4% | 0.15% | +0.05 |
| VTRS Viatris Inc. | New | 0.05% | +0.05 |
| NVDA Nvidia Corp. | Add +15.1% | 0.42% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +3.0% | 0.20% | +0.05 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +74.5% | 0.11% | +0.05 |
| HAUZ Xtrackers Intl Real Estate | Add +42.7% | 0.16% | +0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +4.8% | 0.65% | +0.04 |
| PEP Pepsico Inc. | Add +42.0% | 0.13% | +0.04 |
| AVGO Broadcom Inc. | Add +15.5% | 0.22% | +0.04 |
| FOXA Fox Corp. Class A | Add +27.1% | 0.11% | +0.04 |
| GLTR Abrdn Precious Metals Basket | Add +0.5% | 0.17% | +0.03 |
| IVZ Invesco Ltd. | Add +27.7% | 0.10% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +5.2% | 1.63% | +0.03 |
| RBC RBC Bearings Inc. | Add +25.4% | 0.10% | +0.03 |
| IAUM iShares Gold Trust Micro | Add +4.7% | 0.21% | +0.03 |
| GTM Zoominfo Technologies Inc. | New | 0.03% | +0.03 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +41.9% | 0.10% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +3.6% | 0.52% | +0.03 |
| FNDA Schwab Fndmntl US SM Co. ETF | Add +9.8% | 0.28% | +0.03 |
| IVW iShares S&P 500 Growth ETF | Add +15.2% | 0.18% | +0.03 |
| UHS Universal Health Services-B | Add +30.8% | 0.08% | +0.02 |
| NTRS Northern Trust Corp. | Add +26.6% | 0.11% | +0.02 |
| CSCO Cisco Systems Inc. | Add +16.8% | 0.10% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 223 | $452.4M | IEMG, IJH, VONG, VO, DFIS |
| Q1 2026 | 193 | $384.5M | IEMG, IJH, VO, VONG, DFIS |
| Q4 2025 | 171 | $357.6M | IEMG, IJH, VO, VONG, DFIS |
| Q3 2025 | 165 | $355.5M | IEMG, IJH, VO, VONG, IWF |
| Q2 2025 | 92 | $267.8M | IEMG, IJH, VO, VONG, SCZ |
| Q1 2025 | 89 | $239.7M | IEMG, IJH, SCZ, VO, VONG |
| Q4 2024 | 89 | $246.3M | IEMG, IJH, SCZ, VONG, IWF |
| Q3 2024 | 89 | $255.5M | IEMG, IJH, SCZ, VONG, IWF |
| Q2 2024 | 80 | $236.8M | IEMG, IJH, SCZ, VONG, IWF |
| Q1 2024 | 78 | $232.5M | IJH, IEMG, SCZ, VO, VONG |