First Heartland Consultants, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 9, 2026), First Heartland Consultants, Inc. reported 533 stock positions worth $1.3 billion. Its top holding was Aptus Collared Invest Opp (ACIO) at 3.6% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 3.5%) and Invesco QQQ Trust Series 1 (QQQ, 3.4%). Compared with Q3 2025, it opened 48 new positions, sold out of 38, added to 269 and reduced 180. The biggest buy was Ste STR SPDR PT DW Eu ETF (SPDW, shares +26%) and the biggest sale Opus Small Cap Value ETF (OSCV, shares −16%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $1.3B (Q4 2025)
- SEC Filing
- 0001214659-26-000326 ↗ filed Jan 9, 2026
Holdings Value
Holdings 533 stocks · $1.3B
| ACIO Aptus Collared Invest Opp | 3.55% | 1,072,556 | $46.9M | Add +2.4% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.53% | 580,485 | $46.6M | Add +0.3% |
| QQQ Invesco QQQ Trust Series 1 | 3.44% | 73,919 | $45.4M | Add +4.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.65% | 51,325 | $35.0M | Reduce -2.3% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.43% | 721,548 | $32.0M | Add +25.9% |
| DRSK Aptus Defined Risk ETF | 2.08% | 964,963 | $27.5M | Add +6.9% |
| RDVY First Trust Rising Dividend | 2.03% | 384,922 | $26.7M | Add +0.6% |
| IVW iShares S&P 500 Growth ETF | 1.94% | 207,200 | $25.5M | Add +1.8% |
| BSV Vanguard Short-Term Bond ETF | 1.90% | 318,613 | $25.1M | Reduce -0.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.89% | 233,321 | $24.9M | Add +7.4% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.77% | 410,303 | $23.3M | Add +13.1% |
| PYLD PIMCO Multisector Bond Actv | 1.71% | 844,578 | $22.5M | Add +13.7% |
| OSCV Opus Small Cap Value ETF | 1.53% | 543,858 | $20.1M | Reduce -16.0% |
| FRDM Freedom 100 Emeging MRKT ETF | 1.38% | 356,220 | $18.3M | Reduce -7.0% |
| MINT PIMCO Enhanced Short Maturit | 1.27% | 167,646 | $16.8M | Add +6.7% |
| UCON First Trust Smith Unconstrai | 1.25% | 652,735 | $16.4M | Reduce -5.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.20% | 32,539 | $15.9M | Add +0.7% |
| FTCB FT Core Investment Grade ETF | 1.18% | 730,667 | $15.5M | Add +30.3% |
| GRNY Fundstr Gran SH US LRG Cap | 1.12% | 596,861 | $14.8M | Add +36.6% |
| VOO Vanguard S&P 500 ETF | 1.11% | 23,402 | $14.7M | Reduce -3.3% |
| AAPL Apple Inc. | 1.11% | 53,836 | $14.6M | Reduce -5.0% |
| GRID First TRST Nasd Class Edg Sgiif | 1.08% | 93,399 | $14.3M | Add +5.3% |
| NVDA Nvidia Corp. | 1.07% | 75,715 | $14.1M | Add +0.2% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.05% | 316,602 | $13.8M | Reduce -0.8% |
| QCAP FT NSDQ100CONSBUFFETF - Apr | 1.00% | 557,591 | $13.2M | Reduce -0.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.99% | 68,639 | $13.1M | Add +2.7% |
| PTRB Pgim Total Return Bond ETF | 0.95% | 299,429 | $12.6M | Add +14.3% |
| FBND Fidelity Total Bond ETF | 0.94% | 269,725 | $12.4M | Add +6.3% |
| VEA Vanguard Ftse Developed ETF | 0.93% | 195,414 | $12.2M | Add +2.4% |
| AMZN Amazon.com Inc. | 0.86% | 49,039 | $11.3M | Reduce -0.8% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.84% | 23,032 | $11.1M | Add +1.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.82% | 32,364 | $10.9M | Add +1.8% |
| CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL | 0.79% | 321,636 | $10.5M | Add +3.7% |
| IVES Dan Wedbush AI Rev ETF | 0.77% | 322,364 | $10.2M | Add +63.0% |
| RLY SS Multi-Asset Real Ret ETF | 0.73% | 305,276 | $9.6M | Add +0.8% |
| IWM iShares Russell 2000 ETF | 0.68% | 36,459 | $9.0M | Reduce -0.6% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.68% | 147,200 | $9.0M | Add +28.2% |
| SDVY First Trust Smid Cap Rising | 0.67% | 232,275 | $8.9M | Reduce -2.9% |
| BKAG BNY Mellon Core Bond ETF | 0.66% | 206,229 | $8.7M | Add +7.1% |
| FLGV Franklin U.S. Treasury Bond | 0.65% | 418,701 | $8.6M | Add +2.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.64% | 16,828 | $8.5M | Reduce -0.6% |
| SPMO Invesco S&P 500 Momentum ETF | 0.60% | 66,735 | $8.0M | Add +5.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.60% | 164,074 | $7.9M | Add +7.0% |
| EEM iShares MSCI Emerging Market | 0.59% | 143,265 | $7.8M | Add +0.6% |
| EFA iShares MSCI Eafe ETF | 0.59% | 80,514 | $7.7M | Reduce -24.7% |
| MSFT Microsoft Corp. | 0.56% | 15,372 | $7.4M | Reduce -0.4% |
| QQQM Invesco Nasdaq 100 ETF | 0.56% | 29,341 | $7.4M | Add +21.2% |
| FBCG Fidelity Blue Chip Grow ETF | 0.56% | 135,189 | $7.4M | Reduce -0.2% |
| IVE iShares S&P 500 Value ETF | 0.52% | 32,135 | $6.8M | Add +20.6% |
| FMB First Trust Managed Municipa | 0.50% | 130,249 | $6.7M | Add +11.9% |
| BIV Vanguard Intermediate-Term B | 0.50% | 85,114 | $6.6M | Add +11.3% |
| ITOT iShares Core S&P Total U.S. | 0.50% | 44,571 | $6.6M | Reduce -1.9% |
| IYW iShares Ustechnology ETF | 0.49% | 32,240 | $6.4M | Reduce -0.4% |
| VXUS Vanguard Total Intl Stock | 0.49% | 85,108 | $6.4M | Reduce -18.5% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.49% | 176,088 | $6.4M | Add +7.3% |
| IVV iShares Core S&P 500 ETF | 0.48% | 9,220 | $6.3M | Add +1.5% |
| EUSA iShares MSCI USA Equal Weigh | 0.46% | 59,174 | $6.1M | Add +2.0% |
| IUSG iShares Core S&P U.S. Growth | 0.46% | 36,173 | $6.1M | Reduce -0.9% |
| BND Vanguard Total Bond Market | 0.45% | 79,699 | $5.9M | Add +0.4% |
| TBIL F/M US Treasury 3 Month Bill | 0.44% | 116,159 | $5.8M | Add +9.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.43% | 93,594 | $5.6M | Add +2.6% |
| FESM Fidelity Enhanced Small Cap | 0.42% | 147,535 | $5.6M | Add +28.4% |
| HTRB Hartford TTL RTRN BND ETF | 0.40% | 155,617 | $5.3M | Add +3.8% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.40% | 17,406 | $5.3M | Add +0.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.39% | 20,032 | $5.2M | Reduce -1.0% |
| KAUG Inv US SML Cap PB ETF - Aug | 0.39% | 191,485 | $5.1M | Add +5.2% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 0.37% | 73,635 | $4.8M | Reduce -19.8% |
| VIG Vanguard Dividend Apprec ETF | 0.36% | 21,767 | $4.8M | Reduce -7.8% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.36% | 133,516 | $4.7M | Add +36.7% |
| WMT Walmart Inc. | 0.35% | 41,606 | $4.6M | Add +0.1% |
| QDEC FT Vest Nasdaq-100 Buffer Et | 0.32% | 131,419 | $4.3M | Add +4.4% |
| IWV iShares Russell 3000 ETF | 0.32% | 10,873 | $4.2M | Reduce -0.1% |
| JMOM JPMorgan US Momentum Factor | 0.32% | 61,365 | $4.2M | New |
| IEMG iShares Core MSCI Emerging | 0.31% | 61,360 | $4.1M | Add +71.0% |
| EDIV State Street SPDR S&P Emergi | 0.31% | 105,217 | $4.1M | Reduce -1.7% |
| VWO Vanguard Ftse Emerging Marke | 0.31% | 76,574 | $4.1M | Add +2.6% |
| IYF iShares US Financials ETF | 0.31% | 31,839 | $4.1M | Add +0.2% |
| LLY Eli Lilly & Co. | 0.30% | 3,731 | $4.0M | Add +0.7% |
| OEF iShares S&P 100 ETF | 0.30% | 11,659 | $4.0M | Add +1.4% |
| IYY iShares Dow Jones U.S. ETF | 0.30% | 23,950 | $4.0M | Reduce -1.7% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.30% | 85,192 | $4.0M | Reduce -0.9% |
| FBTC Fidelity Wise Origin Bitcoin | 0.30% | 51,651 | $3.9M | Add +11.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.29% | 112,750 | $3.9M | Reduce -36.8% |
| MTUM iShares MSCI USA Momentum Fa | 0.29% | 15,242 | $3.8M | Add +23.8% |
| BLV Vanguard Long-Term Bond ETF | 0.27% | 52,032 | $3.6M | Add +4.1% |
| VMBS Vanguard Mortgage-Backed Sec | 0.27% | 76,593 | $3.6M | Add +2.4% |
| SCHD Schwab US DVD Equity ETF | 0.26% | 125,858 | $3.5M | Add +1.9% |
| TPLC Timothy PLN US LRG/Mid Cap | 0.24% | 70,817 | $3.2M | Add +42.7% |
| PAVE Global X US Infrastructure | 0.24% | 67,318 | $3.2M | Add +3.5% |
| DNP DNP Select Income Fund Inc. | 0.24% | 320,816 | $3.2M | Add +2.4% |
| EELV Invesco S&P Emerging Markets | 0.24% | 115,033 | $3.2M | Add +14.7% |
| JAVA JPMorgan Active Value ETF | 0.23% | 41,884 | $3.0M | Add +3.9% |
| META Meta Platforms Inc. Class A | 0.23% | 4,496 | $3.0M | Add +6.5% |
| USMV iShares MSCI USA Min Vol Fac | 0.22% | 30,700 | $2.9M | Reduce -2.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.21% | 37,897 | $2.8M | Add +7.2% |
| GOOG Alphabet Inc. Class C | 0.21% | 8,653 | $2.7M | Reduce -1.1% |
| FV First Trust DW Focus 5 Fund | 0.21% | 43,109 | $2.7M | No change |
| TSLA Tesla Inc. | 0.20% | 5,986 | $2.7M | Add +5.0% |
| JPM JPMorgan Chase & Co. | 0.20% | 8,043 | $2.6M | Reduce -10.7% |
| GOOGL Alphabet Inc. Class A | 0.20% | 8,279 | $2.6M | Add +5.5% |
Portfolio Sells Q3 2025 → Q4 2025
| OSCV Opus Small Cap Value ETF | Reduce -16.0% | 1.53% | −0.47 |
| FXI iShares China Large-Cap ETF | Sold out | 0.00% | −0.46 |
| EFA iShares MSCI Eafe ETF | Reduce -24.7% | 0.59% | −0.22 |
| SHV iShares 0-1 Year Treasury Bo | Sold out | 0.00% | −0.20 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -36.8% | 0.29% | −0.19 |
| TLH iShares 10-20 Year Treasury | Reduce -56.8% | 0.12% | −0.18 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.3% | 2.65% | −0.17 |
| PJUN Innovator U.S. Equity Power | Sold out | 0.00% | −0.16 |
| UCON First Trust Smith Unconstrai | Reduce -5.3% | 1.25% | −0.16 |
| BSV Vanguard Short-Term Bond ETF | Reduce -0.4% | 1.90% | −0.13 |
| VXUS Vanguard Total Intl Stock | Reduce -18.5% | 0.49% | −0.13 |
| QUAL iShares MSCI USA Quality Fac | Reduce -41.6% | 0.14% | −0.11 |
| BUFQ FT VST Lad NSDQ Buf ETF-Usdi | Sold out | 0.00% | −0.10 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Reduce -19.8% | 0.37% | −0.09 |
| NOCT Innovator Growth-100 Power B | Reduce -34.2% | 0.15% | −0.09 |
| VOO Vanguard S&P 500 ETF | Reduce -3.3% | 1.11% | −0.08 |
| MSFT Microsoft Corp. | Reduce -0.4% | 0.56% | −0.08 |
| FTSM First Trust Enh Short Mat FD | Reduce -62.6% | 0.04% | −0.07 |
| SDVY First Trust Smid Cap Rising | Reduce -2.9% | 0.67% | −0.06 |
| AAPL Apple Inc. | Reduce -5.0% | 1.11% | −0.06 |
| TPSC Timothy Plan US Small Cap Co. | Reduce -33.8% | 0.09% | −0.05 |
| ZBH Zimmer Biomet Holdings Inc. | Sold out | 0.00% | −0.05 |
| OASC Oneascent Enhanced Small And | Reduce -40.5% | 0.07% | −0.05 |
| QCAP FT NSDQ100CONSBUFFETF - Apr | Reduce -0.5% | 1.00% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -7.8% | 0.36% | −0.05 |
| OWNS CCM Affordable Hous MBS ETF | Sold out | 0.00% | −0.05 |
| CGGR Cap Group Growth Equity | Reduce -25.1% | 0.12% | −0.05 |
| ORLY O'reilly Automotive Inc. | Reduce -1.5% | 0.17% | −0.05 |
| SUB iShares Short-Term National | Reduce -26.5% | 0.10% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.6% | 0.64% | −0.05 |
| ROP Roper Technologies Inc. | Sold out | 0.00% | −0.04 |
| BILZ PIMCO Ultra SHRT Govt Active | Sold out | 0.00% | −0.04 |
| XMHQ Invesco S&P Midcap Qual ETF | Sold out | 0.00% | −0.04 |
| IWM iShares Russell 2000 ETF | Reduce -0.6% | 0.68% | −0.04 |
| ELCV Eventide High Dividend ETF | Reduce -26.6% | 0.08% | −0.04 |
| CGDV Cap Group Dividend Value | Reduce -0.8% | 1.05% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -10.7% | 0.20% | −0.03 |
| TPHE Timothy Plan High Dividend S | Sold out | 0.00% | −0.03 |
| MSTR Strategy Inc. | Reduce -27.3% | 0.02% | −0.03 |
| TPLE Timothy Plan US Large/Mid Ca | Sold out | 0.00% | −0.03 |
| ITOT iShares Core S&P Total U.S. | Reduce -1.9% | 0.50% | −0.03 |
| SPGP Invesco S&P 500 Garp ETF | Reduce -53.5% | 0.02% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -3.6% | 0.14% | −0.03 |
| JULW Alianzim US Eq BFR20 Jul-Usd | Sold out | 0.00% | −0.03 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -58.5% | 0.02% | −0.03 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -0.2% | 0.56% | −0.02 |
| JUNW Alianzim US Eq BFR20 Jun-Usd | Sold out | 0.00% | −0.02 |
| IUSG iShares Core S&P U.S. Growth | Reduce -0.9% | 0.46% | −0.02 |
| IWO iShares Russell 2000 Growth | Sold out | 0.00% | −0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -1.0% | 0.39% | −0.02 |
Portfolio Buys Q3 2025 → Q4 2025
| SPDW Ste STR SPDR PT DW Eu ETF | Add +25.9% | 2.43% | +0.45 |
| JMOM JPMorgan US Momentum Factor | New | 0.32% | +0.32 |
| IVES Dan Wedbush AI Rev ETF | Add +63.0% | 0.77% | +0.26 |
| GRNY Fundstr Gran SH US LRG Cap | Add +36.6% | 1.12% | +0.24 |
| FTCB FT Core Investment Grade ETF | Add +30.3% | 1.18% | +0.21 |
| CGNG Cap Group New Geography Eq | New | 0.18% | +0.18 |
| BSEP Innovator U.S. Equity Buffer | New | 0.16% | +0.16 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +444.4% | 0.18% | +0.15 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +13.1% | 1.77% | +0.15 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +28.2% | 0.68% | +0.13 |
| IEMG iShares Core MSCI Emerging | Add +71.0% | 0.31% | +0.12 |
| FNX First Trust Mid Cap Core Alp | Add +270.8% | 0.17% | +0.12 |
| PYLD PIMCO Multisector Bond Actv | Add +13.7% | 1.71% | +0.10 |
| CGBL Cap Group Core Balanced | Add +36.7% | 0.36% | +0.08 |
| FESM Fidelity Enhanced Small Cap | Add +28.4% | 0.42% | +0.08 |
| QQQM Invesco Nasdaq 100 ETF | Add +21.2% | 0.56% | +0.08 |
| NAPR Innovator Growth 100 Power B | Add +508.8% | 0.10% | +0.08 |
| ASTS Ast Spacemobile Inc. | Add +31.1% | 0.17% | +0.08 |
| LLY Eli Lilly & Co. | Add +0.7% | 0.30% | +0.08 |
| GSEP FT Vest US Equity Moderate B | New | 0.07% | +0.07 |
| AOR iShares Core 60/40 Balanced | Add +81.1% | 0.18% | +0.07 |
| IVE iShares S&P 500 Value ETF | Add +20.6% | 0.52% | +0.07 |
| SCHP Schwab U.S. Tips ETF | Add +75.1% | 0.17% | +0.06 |
| PTRB Pgim Total Return Bond ETF | Add +14.3% | 0.95% | +0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +339.9% | 0.08% | +0.06 |
| TPLC Timothy PLN US LRG/Mid Cap | Add +42.7% | 0.24% | +0.06 |
| DOCT FT Vest U.S. Equity Deep Buf | New | 0.06% | +0.06 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +7.4% | 1.89% | +0.06 |
| GRNJ Fundstr Gran SH US SM & Mid | New | 0.05% | +0.05 |
| CNC Centene Corp. | New | 0.05% | +0.05 |
| DDFD Inno Eqt DD 15 Buff ETF Dec | New | 0.05% | +0.05 |
| QSPT FT Vest Nasdaq-100 Buffer Et | Add +207.1% | 0.08% | +0.05 |
| OAEM Oneascent Emrg Markets ETF | Add +83.8% | 0.11% | +0.05 |
| TPIF Timothy Plan Intl ETF | New | 0.05% | +0.05 |
| AKRE Akre Focus ETF | New | 0.05% | +0.05 |
| SLV iShares Silver Trust | Add +25.2% | 0.10% | +0.05 |
| CAT Caterpillar Inc. | Add +18.6% | 0.18% | +0.05 |
| TPHD Timothy Plan High DVD STCK | Add +51.0% | 0.16% | +0.04 |
| ESLG Eventide Larg Cap Growth ETF | New | 0.04% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +5.5% | 0.20% | +0.04 |
| APH Amphenol Corp. Class A | New | 0.04% | +0.04 |
| QCOC FT NDQ100 CNS Buff ETF - Oct | New | 0.04% | +0.04 |
| BWX SS SPDR BB Intl Treasury BD | New | 0.04% | +0.04 |
| QDF NT Qual Div ETF | New | 0.03% | +0.03 |
| MTUM iShares MSCI USA Momentum Fa | Add +23.8% | 0.29% | +0.03 |
| VWOB Vanguard Emerg MKTS Gov BND | Add +63.8% | 0.09% | +0.03 |
| PULS Pgim Ultra Short Bond ETF | Add +46.0% | 0.12% | +0.03 |
| PWV Invesco Large Cap Value ETF | New | 0.03% | +0.03 |
| ESUM Eventide US Market ETF | Add +48.8% | 0.11% | +0.03 |
| FMB First Trust Managed Municipa | Add +11.9% | 0.50% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |