First Heartland Consultants, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 25, 2024), First Heartland Consultants, Inc. reported 445 stock positions worth $1.0 billion. Its top holding was Ste STR SPDR PT S&P 500 ETF (SPYM) at 3.1% of the portfolio, followed by Aptus Collared Invest Opp (ACIO, 3.0%) and Vanguard Short-Term Bond ETF (BSV, 2.8%). Compared with Q1 2024, it opened 44 new positions, sold out of 21, added to 202 and reduced 171. The biggest buy was Vanguard Short-Term Bond ETF (BSV, shares +163%) and the biggest sale American Century Focused Lar (FLV, shares −96%).
- Most Recent 13F
- Q3 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $1.0B (Q2 2024)
- SEC Filing
- 0001214659-24-012977 ↗ filed Jul 25, 2024
Holdings Value
Holdings 445 stocks · $1.0B
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.13% | 492,419 | $31.5M | Add +5.2% |
| ACIO Aptus Collared Invest Opp | 3.02% | 807,500 | $30.4M | Add +2.4% |
| BSV Vanguard Short-Term Bond ETF | 2.85% | 373,391 | $28.6M | Add +162.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.45% | 45,352 | $24.7M | Add +12.7% |
| QQQ Invesco QQQ Trust Series 1 | 2.41% | 50,771 | $24.2M | Reduce -24.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.94% | 52,282 | $19.6M | Add +19.8% |
| OSCV Opus Small Cap Value ETF | 1.84% | 535,639 | $18.5M | Add +3.1% |
| PYLD PIMCO Multisector Bond Actv | 1.82% | 713,915 | $18.3M | Add +3.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.76% | 221,126 | $17.7M | Add +0.8% |
| JAAA Janus Henderson Aaa Clo ETF | 1.64% | 324,806 | $16.5M | Reduce -12.8% |
| FIXD First Trust Smith Opportunis | 1.62% | 379,235 | $16.3M | Add +60.6% |
| IVW iShares S&P 500 Growth ETF | 1.56% | 169,502 | $15.7M | Add +19.3% |
| AAPL Apple Inc. | 1.55% | 73,925 | $15.6M | Reduce -1.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.48% | 305,955 | $14.9M | New |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.46% | 419,558 | $14.7M | Add +5.0% |
| AMZN Amazon.com Inc. | 1.39% | 72,243 | $14.0M | Add +13.4% |
| JUCY Aptus Enhanced Yield ETF | 1.32% | 574,117 | $13.3M | Add +2.5% |
| NVDA Nvidia Corp. | 1.22% | 99,160 | $12.3M | Add +4.3% |
| DRSK Aptus Defined Risk ETF | 1.19% | 442,509 | $12.0M | Add +2.3% |
| IJK iShares S&P Mid-Cap 400 Grow | 1.16% | 132,293 | $11.7M | Add +608.4% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.15% | 195,944 | $11.6M | Add +4.8% |
| MDY State Street SPDR S&P Midcap | 1.11% | 20,956 | $11.2M | Add +3669.1% |
| VIG Vanguard Dividend Apprec ETF | 1.08% | 59,544 | $10.9M | Add +24.5% |
| RDVY First Trust Rising Dividend | 1.08% | 197,497 | $10.8M | Reduce -24.4% |
| UITB Victoryshares Core Intermedi | 1.07% | 234,150 | $10.8M | Reduce -13.8% |
| BND Vanguard Total Bond Market | 1.00% | 139,332 | $10.0M | Add +2.4% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.92% | 23,668 | $9.3M | Reduce -27.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.92% | 169,275 | $9.2M | Add +28.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.91% | 57,076 | $9.2M | Add +3.0% |
| ADME Aptus Drwdwn MGD Eqty ETF | 0.90% | 207,370 | $9.1M | Add +1.6% |
| FDL First Trust Morn DVD Lead Inc. | 0.90% | 238,741 | $9.1M | Add +348.2% |
| EFA iShares MSCI Eafe ETF | 0.89% | 113,656 | $8.9M | Add +15.3% |
| BKAG BNY Mellon Core Bond ETF | 0.88% | 212,476 | $8.8M | Add +3.8% |
| SDVY First Trust Smid Cap Rising | 0.80% | 240,805 | $8.0M | Reduce -9.0% |
| VEA Vanguard Ftse Developed ETF | 0.78% | 159,541 | $7.9M | Add +3.1% |
| IVV iShares Core S&P 500 ETF | 0.78% | 14,309 | $7.8M | Add +34.1% |
| MINT PIMCO Enhanced Short Maturit | 0.76% | 76,190 | $7.7M | Add +17.1% |
| IDUB Aptus Intl Enhan YLD ETF | 0.74% | 362,860 | $7.5M | Add +2.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.72% | 33,333 | $7.3M | Reduce -0.6% |
| IVE iShares S&P 500 Value ETF | 0.70% | 38,743 | $7.1M | Reduce -17.2% |
| SPGM State Street SPDR Portfolio | 0.69% | 114,061 | $6.9M | Add +3.1% |
| DJUL FT Vest US Equity Deep Buffe | 0.68% | 172,886 | $6.9M | Reduce -0.5% |
| MSFT Microsoft Corp. | 0.68% | 15,341 | $6.9M | Add +3.8% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.64% | 25,548 | $6.4M | Add +111.1% |
| ITOT iShares Core S&P Total U.S. | 0.61% | 51,579 | $6.1M | Reduce -1.8% |
| JMUB JPMorgan Municipal ETF | 0.60% | 119,875 | $6.0M | Reduce -2.8% |
| BNDX Vanguard Total Intl Bond ETF | 0.60% | 123,324 | $6.0M | Add +2.6% |
| IYW iShares Ustechnology ETF | 0.56% | 37,090 | $5.6M | Add +10.9% |
| TLT iShares 20+ Year Treasury BD | 0.54% | 58,644 | $5.4M | Reduce -10.8% |
| USFR Wisdomtree Floating Rate Tre | 0.53% | 105,355 | $5.3M | Add +26.6% |
| FVD First Trust Value Line DVD | 0.52% | 129,179 | $5.3M | Reduce -2.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.51% | 12,653 | $5.1M | Reduce -4.0% |
| FMB First Trust Managed Municipa | 0.51% | 100,753 | $5.1M | Add +5.6% |
| IUSG iShares Core S&P U.S. Growth | 0.49% | 38,282 | $4.9M | Reduce -3.4% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.48% | 50,220 | $4.9M | Add +35.3% |
| BIV Vanguard Intermediate-Term B | 0.48% | 65,048 | $4.9M | Add +3.9% |
| BTI British American Tob-SP ADR | 0.48% | 157,099 | $4.9M | Add +20.7% |
| SPGP Invesco S&P 500 Garp ETF | 0.47% | 46,373 | $4.8M | Add +56.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.47% | 17,657 | $4.7M | Add +4.7% |
| GRID First TRST Nasd Class Edg Sgiif | 0.44% | 38,300 | $4.4M | Add +146.9% |
| NAPR Innovator Growth 100 Power B | 0.42% | 89,572 | $4.3M | Reduce -0.2% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.42% | 83,172 | $4.2M | Reduce -23.9% |
| IWV iShares Russell 3000 ETF | 0.41% | 13,314 | $4.1M | Reduce -3.6% |
| TBIL F/M US Treasury 3 Month Bill | 0.41% | 81,977 | $4.1M | Reduce -15.6% |
| FNX First Trust Mid Cap Core Alp | 0.39% | 36,166 | $3.9M | Reduce -1.6% |
| QQQM Invesco Nasdaq 100 ETF | 0.39% | 19,733 | $3.9M | Add +20.0% |
| GOOG Alphabet Inc. Class C | 0.38% | 20,936 | $3.8M | Reduce -0.1% |
| VXUS Vanguard Total Intl Stock | 0.38% | 63,511 | $3.8M | Add +131.4% |
| LLY Eli Lilly & Co. | 0.37% | 4,165 | $3.8M | Reduce -0.7% |
| BUFF Innovator Laddered Allocatio | 0.35% | 83,051 | $3.6M | New |
| USMV iShares MSCI USA Min Vol Fac | 0.35% | 41,483 | $3.5M | Reduce -9.9% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.33% | 74,116 | $3.4M | Add +11.9% |
| IJS iShares S&P Small-Cap 600 Va | 0.33% | 34,245 | $3.3M | Reduce -63.3% |
| VOO Vanguard S&P 500 ETF | 0.33% | 6,648 | $3.3M | Reduce -0.3% |
| IHDG Wisdomtree International Hed | 0.32% | 71,239 | $3.2M | Add +787.4% |
| FV First Trust DW Focus 5 Fund | 0.31% | 55,056 | $3.2M | Reduce -0.7% |
| IYY iShares Dow Jones U.S. ETF | 0.31% | 23,345 | $3.1M | Reduce -1.1% |
| SCHD Schwab US DVD Equity ETF | 0.31% | 39,695 | $3.1M | Reduce -51.1% |
| PZA Invesco National Amt-Free Mu | 0.30% | 127,106 | $3.0M | Add +1.6% |
| BLV Vanguard Long-Term Bond ETF | 0.30% | 42,225 | $3.0M | Add +0.7% |
| IYF iShares US Financials ETF | 0.28% | 29,296 | $2.8M | Reduce -1.2% |
| VWO Vanguard Ftse Emerging Marke | 0.27% | 62,222 | $2.7M | Add +3.0% |
| NXST Nexstar Media Group Inc. | 0.27% | 16,412 | $2.7M | Add +1.2% |
| WMT Walmart Inc. | 0.27% | 40,135 | $2.7M | Reduce -3.2% |
| FMHI First Trust Municipal High I | 0.26% | 55,044 | $2.7M | Reduce -15.1% |
| UCON First Trust Smith Unconstrai | 0.26% | 107,852 | $2.6M | Reduce -81.7% |
| EAPR Innovator Emerging Markets P | 0.26% | 101,087 | $2.6M | Reduce -3.7% |
| EPD Enterprise Products Partners | 0.25% | 122,786 | $2.6M | Add +1.4% |
| VMBS Vanguard Mortgage-Backed Sec | 0.25% | 56,333 | $2.6M | Add +0.3% |
| TRP TC Energy Corp. | 0.25% | 66,931 | $2.5M | Add +3.6% |
| EUSA iShares MSCI USA Equal Weigh | 0.25% | 28,365 | $2.5M | Reduce -2.2% |
| FTSL First Trust Senior Loan ETF | 0.25% | 54,391 | $2.5M | Add +0.3% |
| PTLC Pacer Trendpilot US Large Ca | 0.24% | 48,568 | $2.4M | Reduce -0.4% |
| DGRW Wisdomtree U.S. Quality Divi | 0.24% | 30,414 | $2.4M | Add +4.7% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.24% | 87,131 | $2.4M | Reduce -3.9% |
| V Visa Inc. Class A | 0.23% | 8,791 | $2.3M | Add +1.4% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.23% | 29,011 | $2.3M | Add +19.7% |
| DNP DNP Select Income Fund Inc. | 0.23% | 276,153 | $2.3M | Reduce -1.6% |
| JPIE JPMorgan Income ETF | 0.22% | 49,722 | $2.3M | Reduce -1.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.22% | 78,092 | $2.3M | Reduce -1.3% |
Portfolio Sells Q1 2024 → Q2 2024
| FLV American Century Focused Lar | Reduce -95.7% | 0.06% | −1.54 |
| UCON First Trust Smith Unconstrai | Reduce -81.7% | 0.26% | −1.24 |
| VXF Vanguard Extended Market ETF | Reduce -94.4% | 0.05% | −0.88 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -24.4% | 2.41% | −0.69 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -63.3% | 0.33% | −0.66 |
| IYR iShares US Real Estate ETF | Sold out | 0.00% | −0.61 |
| LGOV First TR Long Duration O-ETF | Reduce -86.9% | 0.07% | −0.51 |
| KMLM Kraneshares MT LC MN FT Id S | Sold out | 0.00% | −0.46 |
| RDVY First Trust Rising Dividend | Reduce -24.4% | 1.08% | −0.45 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -27.8% | 0.92% | −0.43 |
| FPE FT-Preferred Secur & Inc. ETF | Reduce -85.2% | 0.07% | −0.42 |
| SCHD Schwab US DVD Equity ETF | Reduce -51.1% | 0.31% | −0.37 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -12.8% | 1.64% | −0.32 |
| EEM iShares MSCI Emerging Market | Sold out | 0.00% | −0.31 |
| FTCS First Trust Capital Strength | Reduce -56.0% | 0.21% | −0.30 |
| UITB Victoryshares Core Intermedi | Reduce -13.8% | 1.07% | −0.24 |
| TBF Proshares Short 20+ Treasury | Reduce -56.5% | 0.16% | −0.21 |
| IVE iShares S&P 500 Value ETF | Reduce -17.2% | 0.70% | −0.21 |
| IYJ iShares U.S. Industrials ETF | Sold out | 0.00% | −0.17 |
| SDVY First Trust Smid Cap Rising | Reduce -9.0% | 0.80% | −0.16 |
| JMST JPM Ultra-Short Muni Income | Reduce -23.9% | 0.42% | −0.16 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -44.8% | 0.13% | −0.15 |
| TPHE Timothy Plan High Dividend S | Reduce -55.9% | 0.09% | −0.14 |
| TPLE Timothy Plan US Large/Mid Ca | Reduce -54.2% | 0.09% | −0.13 |
| TLT iShares 20+ Year Treasury BD | Reduce -10.8% | 0.54% | −0.11 |
| TBIL F/M US Treasury 3 Month Bill | Reduce -15.6% | 0.41% | −0.10 |
| PTNQ Pacer Trendpilot 100 ETF | Reduce -45.3% | 0.12% | −0.10 |
| FDN First Trust DJ Internet Ind | Reduce -54.1% | 0.07% | −0.09 |
| VNQ Vanguard Real Estate ETF | Reduce -58.5% | 0.05% | −0.08 |
| AMT American Tower Corp. | Reduce -42.5% | 0.09% | −0.07 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.6% | 0.72% | −0.07 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -87.5% | 0.00% | −0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -4.0% | 0.51% | −0.06 |
| FVD First Trust Value Line DVD | Reduce -2.9% | 0.52% | −0.06 |
| FMHI First Trust Municipal High I | Reduce -15.1% | 0.26% | −0.06 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -9.9% | 0.35% | −0.05 |
| FTSM First Trust Enh Short Mat FD | Reduce -15.3% | 0.21% | −0.05 |
| JMUB JPMorgan Municipal ETF | Reduce -2.8% | 0.60% | −0.05 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -52.1% | 0.03% | −0.04 |
| DGRO iShares Core Dividend Growth | Reduce -25.2% | 0.11% | −0.04 |
| FNX First Trust Mid Cap Core Alp | Reduce -1.6% | 0.39% | −0.04 |
| BA The Boeing Co. | Reduce -20.3% | 0.11% | −0.04 |
| PII Polaris Inc. | Sold out | 0.00% | −0.04 |
| DNP DNP Select Income Fund Inc. | Reduce -1.6% | 0.23% | −0.04 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -64.1% | 0.02% | −0.04 |
| URTH iShares MSCI World ETF | Sold out | 0.00% | −0.04 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.03 |
| ORLY O'reilly Automotive Inc. | Reduce -1.2% | 0.21% | −0.03 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -3.9% | 0.24% | −0.03 |
| IXC iShares Global Energy ETF | Sold out | 0.00% | −0.03 |
Portfolio Buys Q1 2024 → Q2 2024
| BSV Vanguard Short-Term Bond ETF | Add +162.9% | 2.85% | +1.88 |
| SPYV SS SPDR P S&P 500 Value ETF | New | 1.48% | +1.48 |
| MDY State Street SPDR S&P Midcap | Add +3669.1% | 1.11% | +1.08 |
| IJK iShares S&P Mid-Cap 400 Grow | Add +608.4% | 1.16% | +0.98 |
| FDL First Trust Morn DVD Lead Inc. | Add +348.2% | 0.90% | +0.69 |
| FIXD First Trust Smith Opportunis | Add +60.6% | 1.62% | +0.55 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +19.8% | 1.94% | +0.39 |
| BUFF Innovator Laddered Allocatio | New | 0.35% | +0.35 |
| NVDA Nvidia Corp. | Add +4.3% | 1.22% | +0.33 |
| IVW iShares S&P 500 Growth ETF | Add +19.3% | 1.56% | +0.31 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +111.1% | 0.64% | +0.31 |
| IHDG Wisdomtree International Hed | Add +787.4% | 0.32% | +0.28 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +12.7% | 2.45% | +0.27 |
| GRID First TRST Nasd Class Edg Sgiif | Add +146.9% | 0.44% | +0.26 |
| VXUS Vanguard Total Intl Stock | Add +131.4% | 0.38% | +0.21 |
| IVV iShares Core S&P 500 ETF | Add +34.1% | 0.78% | +0.20 |
| AMZN Amazon.com Inc. | Add +13.4% | 1.39% | +0.20 |
| VIG Vanguard Dividend Apprec ETF | Add +24.5% | 1.08% | +0.17 |
| NOW ServiceNow Inc. | New | 0.16% | +0.16 |
| SPGP Invesco S&P 500 Garp ETF | Add +56.9% | 0.47% | +0.15 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +5.2% | 3.13% | +0.14 |
| IYZ iShares US Telecommunication | New | 0.13% | +0.13 |
| COWZ Pacer US Cash Cows 100 ETF | Add +28.9% | 0.92% | +0.12 |
| NEAR iShares SH Dba ETF Usd Inc. | New | 0.12% | +0.12 |
| MU Micron Technology Inc. | Add +227.2% | 0.16% | +0.12 |
| REXR Rexford Industrial Realty Inc. | New | 0.11% | +0.11 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +0.8% | 1.76% | +0.10 |
| USFR Wisdomtree Floating Rate Tre | Add +26.6% | 0.53% | +0.09 |
| IYW iShares Ustechnology ETF | Add +10.9% | 0.56% | +0.09 |
| MINT PIMCO Enhanced Short Maturit | Add +17.1% | 0.76% | +0.08 |
| AMD Advanced Micro Devices | Add +125.3% | 0.16% | +0.08 |
| TPLC Timothy PLN US LRG/Mid Cap | Add +105.9% | 0.16% | +0.08 |
| QQQM Invesco Nasdaq 100 ETF | Add +20.0% | 0.39% | +0.07 |
| ACIO Aptus Collared Invest Opp | Add +2.4% | 3.02% | +0.07 |
| BTI British American Tob-SP ADR | Add +20.7% | 0.48% | +0.07 |
| SCHP Schwab U.S. Tips ETF | New | 0.07% | +0.07 |
| EFG iShares MSCI Eafe Growth ETF | Add +164.0% | 0.12% | +0.07 |
| EFA iShares MSCI Eafe ETF | Add +15.3% | 0.89% | +0.07 |
| CMG Chipotle Mexican Grill Inc. | Add +142.8% | 0.11% | +0.07 |
| DOL Wisdomtree TR DVLP Intnl-Usd | New | 0.07% | +0.07 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +274.5% | 0.09% | +0.06 |
| GPN Global Payments Inc. | New | 0.06% | +0.06 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +35.3% | 0.48% | +0.06 |
| AVGO Broadcom Inc. | Add +44.5% | 0.14% | +0.06 |
| SPMO Invesco S&P 500 Momentum ETF | New | 0.06% | +0.06 |
| JQUA JPMorgan US Quality Factor | Add +47.1% | 0.18% | +0.05 |
| ARLU Allianzim US BF15 Uncap Apr | New | 0.05% | +0.05 |
| QUAL iShares MSCI USA Quality Fac | Add +44.0% | 0.16% | +0.05 |
| TPSC Timothy Plan US Small Cap Co. | Add +71.8% | 0.13% | +0.05 |
| FTLS First Trust Long/Short Eqty | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q3 2026 | 592 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |