First Heartland Consultants, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 15, 2025), First Heartland Consultants, Inc. reported 503 stock positions worth $1.1 billion. Its top holding was Aptus Collared Invest Opp (ACIO) at 3.7% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 3.7%) and Invesco QQQ Trust Series 1 (QQQ, 2.8%). Compared with Q1 2025, it opened 86 new positions, sold out of 22, added to 241 and reduced 149. The biggest buy was a new position in Freedom 100 Emeging MRKT ETF (FRDM) and the biggest sale an exit from iShares MSCI Emr MRK Ex Chna (EMXC).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $1.1B (Q2 2025)
- SEC Filing
- 0001214659-25-012366 ↗ filed Aug 15, 2025
Holdings Value
Holdings 503 stocks · $1.1B
| ACIO Aptus Collared Invest Opp | 3.70% | 1,005,865 | $41.6M | Add +19.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.69% | 570,503 | $41.5M | Add +14.1% |
| QQQ Invesco QQQ Trust Series 1 | 2.77% | 56,353 | $31.1M | Add +35.4% |
| IVW iShares S&P 500 Growth ETF | 2.53% | 258,099 | $28.4M | Add +48.0% |
| UCON First Trust Smith Unconstrai | 2.31% | 1,041,178 | $25.9M | Add +11.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.29% | 41,581 | $25.7M | Reduce -19.7% |
| DRSK Aptus Defined Risk ETF | 2.22% | 867,479 | $24.9M | Add +10.7% |
| RDVY First Trust Rising Dividend | 2.03% | 364,470 | $22.9M | Add +26.7% |
| OSCV Opus Small Cap Value ETF | 2.00% | 622,514 | $22.5M | Add +9.9% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.98% | 549,128 | $22.2M | Reduce -1.8% |
| BSV Vanguard Short-Term Bond ETF | 1.93% | 278,231 | $21.7M | Add +32.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.80% | 212,144 | $20.2M | Add +3.5% |
| PYLD PIMCO Multisector Bond Actv | 1.69% | 714,933 | $19.0M | Add +7.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.63% | 350,380 | $18.3M | Add +4.5% |
| MINT PIMCO Enhanced Short Maturit | 1.39% | 155,416 | $15.6M | Add +5.9% |
| FRDM Freedom 100 Emeging MRKT ETF | 1.30% | 362,182 | $14.6M | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.24% | 31,688 | $13.9M | Add +4.5% |
| NVDA Nvidia Corp. | 1.15% | 81,604 | $12.9M | Reduce -0.8% |
| VOO Vanguard S&P 500 ETF | 1.10% | 21,855 | $12.4M | Add +136.3% |
| QCAP FT NSDQ100CONSBUFFETF - Apr | 1.07% | 526,566 | $12.0M | Add +9.6% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.05% | 299,302 | $11.8M | Add +24.6% |
| AAPL Apple Inc. | 1.05% | 57,487 | $11.8M | Reduce -5.0% |
| AMZN Amazon.com Inc. | 1.00% | 51,235 | $11.2M | Reduce -3.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.00% | 63,403 | $11.2M | Add +19.8% |
| GRID First TRST Nasd Class Edg Sgiif | 0.96% | 77,445 | $10.8M | Add +6.8% |
| VEA Vanguard Ftse Developed ETF | 0.95% | 186,777 | $10.6M | Add +13.4% |
| SDVY First Trust Smid Cap Rising | 0.92% | 293,020 | $10.3M | Add +2.5% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.90% | 22,897 | $10.1M | Reduce -15.1% |
| FLGV Franklin U.S. Treasury Bond | 0.86% | 472,213 | $9.7M | Reduce -1.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.84% | 31,087 | $9.4M | Add +41.2% |
| FBCG Fidelity Blue Chip Grow ETF | 0.82% | 191,556 | $9.2M | Add +12.1% |
| CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL | 0.82% | 317,430 | $9.2M | Reduce -0.2% |
| RLY SS Multi-Asset Real Ret ETF | 0.81% | 311,211 | $9.1M | Add +18.9% |
| PTRB Pgim Total Return Bond ETF | 0.76% | 202,954 | $8.5M | Add +12.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.75% | 17,405 | $8.5M | Add +1.1% |
| VIG Vanguard Dividend Apprec ETF | 0.74% | 40,726 | $8.3M | Reduce -5.0% |
| BKAG BNY Mellon Core Bond ETF | 0.70% | 186,161 | $7.9M | Add +0.9% |
| BNDX Vanguard Total Intl Bond ETF | 0.65% | 147,478 | $7.3M | Add +18.3% |
| QDEC FT Vest Nasdaq-100 Buffer Et | 0.64% | 245,529 | $7.2M | Add +1.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.62% | 126,505 | $7.0M | Add +56.2% |
| MSFT Microsoft Corp. | 0.62% | 13,919 | $6.9M | Reduce -1.8% |
| VXUS Vanguard Total Intl Stock | 0.60% | 97,256 | $6.7M | Add +74.7% |
| IYW iShares Ustechnology ETF | 0.59% | 38,174 | $6.6M | Add +2.7% |
| FMB First Trust Managed Municipa | 0.57% | 129,347 | $6.4M | Add +0.1% |
| SHY iShares 1-3 Year Treasury Bo | 0.55% | 74,965 | $6.2M | Add +27.9% |
| ITOT iShares Core S&P Total U.S. | 0.55% | 45,707 | $6.2M | Reduce -0.9% |
| EDIV State Street SPDR S&P Emergi | 0.54% | 158,333 | $6.0M | Add +3.3% |
| BND Vanguard Total Bond Market | 0.51% | 77,997 | $5.7M | Add +117.2% |
| EUSA iShares MSCI USA Equal Weigh | 0.51% | 57,480 | $5.7M | Add +2.6% |
| IVV iShares Core S&P 500 ETF | 0.50% | 9,046 | $5.6M | Reduce -20.5% |
| LMBS First Trust Low Duration Opp | 0.50% | 113,939 | $5.6M | Reduce -13.5% |
| BIV Vanguard Intermediate-Term B | 0.50% | 72,568 | $5.6M | Add +0.6% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.50% | 176,369 | $5.6M | Add +65.9% |
| IUSG iShares Core S&P U.S. Growth | 0.49% | 36,887 | $5.5M | Reduce -1.9% |
| QQQM Invesco Nasdaq 100 ETF | 0.49% | 24,029 | $5.5M | Reduce -8.8% |
| IVE iShares S&P 500 Value ETF | 0.47% | 27,214 | $5.3M | Reduce -11.8% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.45% | 92,390 | $5.0M | Add +151.4% |
| SNOV FT Vest US Small Cap Moderat | 0.45% | 216,951 | $5.0M | Reduce -4.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.44% | 17,835 | $4.9M | Add +0.5% |
| TBIL F/M US Treasury 3 Month Bill | 0.44% | 98,035 | $4.9M | Reduce -2.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.43% | 20,327 | $4.8M | Add +18.8% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.42% | 101,388 | $4.7M | Add +18.5% |
| HTRB Hartford TTL RTRN BND ETF | 0.39% | 130,195 | $4.4M | Add +2003.7% |
| KAUG Inv US SML Cap PB ETF - Aug | 0.37% | 168,103 | $4.2M | Add +10.3% |
| GRNY Fundstr Gran SH US LRG Cap | 0.36% | 180,295 | $4.1M | Add +62.3% |
| XDEC FT Vest US Equity Enhance & | 0.36% | 103,878 | $4.0M | Reduce -8.4% |
| WMT Walmart Inc. | 0.36% | 41,250 | $4.0M | Add +2.4% |
| TLH iShares 10-20 Year Treasury | 0.35% | 39,101 | $4.0M | Reduce -57.6% |
| IYF iShares US Financials ETF | 0.35% | 32,205 | $3.9M | Add +4.2% |
| IWV iShares Russell 3000 ETF | 0.34% | 10,921 | $3.8M | Reduce -58.4% |
| SCHD Schwab US DVD Equity ETF | 0.33% | 140,578 | $3.7M | Reduce -14.7% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 0.33% | 61,990 | $3.7M | New |
| IYY iShares Dow Jones U.S. ETF | 0.33% | 24,354 | $3.7M | Reduce -0.2% |
| VWO Vanguard Ftse Emerging Marke | 0.32% | 72,341 | $3.6M | Add +6.4% |
| QUAL iShares MSCI USA Quality Fac | 0.30% | 18,671 | $3.4M | Add +51.5% |
| BLV Vanguard Long-Term Bond ETF | 0.30% | 48,940 | $3.4M | Add +2.8% |
| EFA iShares MSCI Eafe ETF | 0.30% | 38,018 | $3.4M | Add +32.0% |
| VMBS Vanguard Mortgage-Backed Sec | 0.30% | 72,479 | $3.4M | Add +3.6% |
| SHV iShares 0-1 Year Treasury Bo | 0.30% | 30,180 | $3.3M | Add +31.2% |
| SPMO Invesco S&P 500 Momentum ETF | 0.29% | 29,153 | $3.3M | Add +231.4% |
| META Meta Platforms Inc. Class A | 0.28% | 4,220 | $3.1M | Reduce -3.4% |
| FTSM First Trust Enh Short Mat FD | 0.26% | 49,724 | $3.0M | Add +39.5% |
| LLY Eli Lilly & Co. | 0.26% | 3,814 | $3.0M | Add +0.8% |
| USMV iShares MSCI USA Min Vol Fac | 0.26% | 30,850 | $2.9M | Add +0.6% |
| DNP DNP Select Income Fund Inc. | 0.26% | 294,246 | $2.9M | Add +3.2% |
| NOCT Innovator Growth-100 Power B | 0.25% | 52,412 | $2.9M | Reduce -7.6% |
| RSDE Ftvestuseqeqlwghtbuffetfdec | 0.25% | 134,234 | $2.8M | Reduce -3.6% |
| JAVA JPMorgan Active Value ETF | 0.25% | 42,523 | $2.8M | New |
| FBTC Fidelity Wise Origin Bitcoin | 0.25% | 29,457 | $2.8M | Add +14.6% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.24% | 79,452 | $2.7M | Add +52.7% |
| EFV iShares MSCI Eafe Value ETF | 0.24% | 45,490 | $2.7M | Add +147.3% |
| JPM JPMorgan Chase & Co. | 0.24% | 9,303 | $2.7M | Add +9.6% |
| MTUM iShares MSCI USA Momentum Fa | 0.24% | 11,136 | $2.7M | Reduce -57.6% |
| QTEC First Trust Nasdq 100 Tech I | 0.24% | 12,555 | $2.7M | Add +455.0% |
| CIBR First Trust Nasdaq Cybersecu | 0.24% | 35,075 | $2.7M | Reduce -0.6% |
| FV First Trust DW Focus 5 Fund | 0.23% | 43,110 | $2.6M | Reduce -27.9% |
| OEF iShares S&P 100 ETF | 0.22% | 8,308 | $2.5M | Add +434.6% |
| AIRR First Trust Rba American Ind | 0.22% | 30,614 | $2.5M | Add +44.5% |
| V Visa Inc. Class A | 0.22% | 6,851 | $2.4M | Reduce -0.7% |
| FEZ State Street SPDR Euro Stoxx | 0.22% | 40,522 | $2.4M | New |
Portfolio Sells Q1 2025 → Q2 2025
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −1.28 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -94.4% | 0.06% | −1.17 |
| ADME Aptus Drwdwn MGD Eqty ETF | Sold out | 0.00% | −0.91 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -19.7% | 2.29% | −0.70 |
| TLH iShares 10-20 Year Treasury | Reduce -57.6% | 0.35% | −0.63 |
| IWV iShares Russell 3000 ETF | Reduce -58.4% | 0.34% | −0.52 |
| GCC Wisdomtree Enhanced Commodit | Sold out | 0.00% | −0.50 |
| IEF iShares 7-10 Year Treasury B | Reduce -80.7% | 0.09% | −0.47 |
| AAPL Apple Inc. | Reduce -5.0% | 1.05% | −0.34 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -57.6% | 0.24% | −0.31 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -15.1% | 0.90% | −0.27 |
| JUCY Aptus Enhanced Yield ETF | Reduce -51.7% | 0.14% | −0.21 |
| IJT iShares S&P Small-Cap 600 GR | Sold out | 0.00% | −0.20 |
| FTSL First Trust Senior Loan ETF | Reduce -82.3% | 0.04% | −0.20 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -86.7% | 0.03% | −0.19 |
| IJS iShares S&P Small-Cap 600 Va | Sold out | 0.00% | −0.19 |
| IOCT Innovator Int Dev Power Buff | Sold out | 0.00% | −0.19 |
| JEPQ JPM Nasdaq Equity Premium | Sold out | 0.00% | −0.19 |
| LMBS First Trust Low Duration Opp | Reduce -13.5% | 0.50% | −0.17 |
| IVV iShares Core S&P 500 ETF | Reduce -20.5% | 0.50% | −0.16 |
| FLGV Franklin U.S. Treasury Bond | Reduce -1.0% | 0.86% | −0.15 |
| SCHD Schwab US DVD Equity ETF | Reduce -14.7% | 0.33% | −0.14 |
| NOBL Proshares S&P 500 Dividend A | Reduce -43.9% | 0.12% | −0.14 |
| IVE iShares S&P 500 Value ETF | Reduce -11.8% | 0.47% | −0.13 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.8% | 1.98% | −0.12 |
| VIG Vanguard Dividend Apprec ETF | Reduce -5.0% | 0.74% | −0.12 |
| FV First Trust DW Focus 5 Fund | Reduce -27.9% | 0.23% | −0.11 |
| SCHY Schwab International DVD ETF | Sold out | 0.00% | −0.10 |
| XSEP FT Vest U.S. Equity Enhance | Reduce -44.6% | 0.09% | −0.09 |
| FIW First Trust Water ETF | Reduce -61.1% | 0.05% | −0.09 |
| TBIL F/M US Treasury 3 Month Bill | Reduce -2.6% | 0.44% | −0.08 |
| CGUS Cap Group Core Equity | Reduce -53.1% | 0.06% | −0.08 |
| XDEC FT Vest US Equity Enhance & | Reduce -8.4% | 0.36% | −0.07 |
| IYK iShares US Consumer Staples | Sold out | 0.00% | −0.07 |
| SNOV FT Vest US Small Cap Moderat | Reduce -4.1% | 0.45% | −0.07 |
| FEBW Alianzim US Eq BFR20 Feb-Usd | Sold out | 0.00% | −0.07 |
| SEPW Alianzim US Eq BFR20 Sep-Usd | Reduce -65.6% | 0.03% | −0.06 |
| VPU Vanguard Utilities ETF | Reduce -40.8% | 0.07% | −0.06 |
| PBSE Pgim S&P 500 Buffer 20-Sep | Sold out | 0.00% | −0.06 |
| XLV SS Health Care Select Sector | Reduce -53.0% | 0.04% | −0.06 |
| PZA Invesco National Amt-Free Mu | Reduce -7.5% | 0.20% | −0.06 |
| INDA iShares MSCI India ETF | Sold out | 0.00% | −0.06 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -37.6% | 0.07% | −0.06 |
| FVD First Trust Value Line DVD | Reduce -14.7% | 0.14% | −0.05 |
| GOOG Alphabet Inc. Class C | Reduce -23.3% | 0.14% | −0.05 |
| FXZ First Trust Materials Alphad | Sold out | 0.00% | −0.04 |
| EJAN Innovator Emerging Markets P | Sold out | 0.00% | −0.04 |
| RSDE Ftvestuseqeqlwghtbuffetfdec | Reduce -3.6% | 0.25% | −0.04 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -8.8% | 0.49% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -3.1% | 1.00% | −0.04 |
Portfolio Buys Q1 2025 → Q2 2025
| FRDM Freedom 100 Emeging MRKT ETF | New | 1.30% | +1.30 |
| IVW iShares S&P 500 Growth ETF | Add +48.0% | 2.53% | +0.86 |
| QQQ Invesco QQQ Trust Series 1 | Add +35.4% | 2.77% | +0.75 |
| VOO Vanguard S&P 500 ETF | Add +136.3% | 1.10% | +0.61 |
| HTRB Hartford TTL RTRN BND ETF | Add +2003.7% | 0.39% | +0.37 |
| ACIO Aptus Collared Invest Opp | Add +19.8% | 3.70% | +0.35 |
| DOL Wisdomtree TR DVLP Intnl-Usd | New | 0.33% | +0.33 |
| RDVY First Trust Rising Dividend | Add +26.7% | 2.03% | +0.30 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +14.1% | 3.69% | +0.29 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +151.4% | 0.45% | +0.26 |
| JAVA JPMorgan Active Value ETF | New | 0.25% | +0.25 |
| VXUS Vanguard Total Intl Stock | Add +74.7% | 0.60% | +0.24 |
| BND Vanguard Total Bond Market | Add +117.2% | 0.51% | +0.24 |
| BSV Vanguard Short-Term Bond ETF | Add +32.5% | 1.93% | +0.24 |
| VTI VG Morningstar TS MKT ETF-US | Add +41.2% | 0.84% | +0.22 |
| FEZ State Street SPDR Euro Stoxx | New | 0.22% | +0.22 |
| SPMO Invesco S&P 500 Momentum ETF | Add +231.4% | 0.29% | +0.21 |
| QTEC First Trust Nasdq 100 Tech I | Add +455.0% | 0.24% | +0.20 |
| OEF iShares S&P 100 ETF | Add +434.6% | 0.22% | +0.18 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +65.9% | 0.50% | +0.17 |
| CGDV Cap Group Dividend Value | Add +24.6% | 1.05% | +0.17 |
| COWZ Pacer US Cash Cows 100 ETF | Add +56.2% | 0.62% | +0.16 |
| GRNY Fundstr Gran SH US LRG Cap | Add +62.3% | 0.36% | +0.16 |
| AIQ Global X Art Intel & Tech | New | 0.15% | +0.15 |
| OALC Oneascent Large Cap Core | Add +251.0% | 0.19% | +0.13 |
| EFV iShares MSCI Eafe Value ETF | Add +147.3% | 0.24% | +0.13 |
| VTEI Vanguard Int Tax-Exempt Bond | New | 0.12% | +0.12 |
| SUB iShares Short-Term National | New | 0.12% | +0.12 |
| COWG Pacer US LRG Cap Cows GR LD | New | 0.12% | +0.12 |
| FBCG Fidelity Blue Chip Grow ETF | Add +12.1% | 0.82% | +0.12 |
| GRID First TRST Nasd Class Edg Sgiif | Add +6.8% | 0.96% | +0.11 |
| RSP Invesco S&P 500 Equal Weight | Add +137.6% | 0.20% | +0.10 |
| EEM iShares MSCI Emerging Market | New | 0.10% | +0.10 |
| FTCB FT Core Investment Grade ETF | New | 0.10% | +0.10 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +3.5% | 1.80% | +0.10 |
| THRO iShares U.S. Thematic Rotati | New | 0.10% | +0.10 |
| IEMG iShares Core MSCI Emerging | Add +121.5% | 0.18% | +0.09 |
| PAVE Global X US Infrastructure | Add +120.6% | 0.17% | +0.09 |
| PJUN Innovator U.S. Equity Power | New | 0.09% | +0.09 |
| JPIE JPMorgan Income ETF | New | 0.09% | +0.09 |
| QUAL iShares MSCI USA Quality Fac | Add +51.5% | 0.30% | +0.09 |
| ESUM Eventide US Market ETF | New | 0.08% | +0.08 |
| VEA Vanguard Ftse Developed ETF | Add +13.4% | 0.95% | +0.08 |
| IAGG iShares Intl Aggregate Bond | New | 0.08% | +0.08 |
| FLTR Vaneck Ig Floating Rate ETF | Add +125.3% | 0.16% | +0.08 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +52.7% | 0.24% | +0.07 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +4.5% | 1.24% | +0.07 |
| AIRR First Trust Rba American Ind | Add +44.5% | 0.22% | +0.07 |
| EELV Invesco S&P Emerging Markets | New | 0.07% | +0.07 |
| D Dominion Energy Inc. | New | 0.06% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |