First Heartland Consultants, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 10, 2025), First Heartland Consultants, Inc. reported 523 stock positions worth $1.2 billion. Its top holding was Aptus Collared Invest Opp (ACIO) at 3.7% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 3.7%) and Invesco QQQ Trust Series 1 (QQQ, 3.4%). Compared with Q2 2025, it opened 46 new positions, sold out of 26, added to 252 and reduced 199. The biggest buy was a new position in Fidelity Total Bond ETF (FBND) and the biggest sale First Trust Smith Unconstrai (UCON, shares −34%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $1.2B (Q3 2025)
- SEC Filing
- 0001214659-25-016153 ↗ filed Nov 10, 2025
Holdings Value
Holdings 523 stocks · $1.2B
| ACIO Aptus Collared Invest Opp | 3.67% | 1,047,409 | $45.5M | Add +4.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.66% | 578,916 | $45.4M | Add +1.5% |
| QQQ Invesco QQQ Trust Series 1 | 3.42% | 70,545 | $42.4M | Add +25.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.82% | 52,541 | $35.0M | Add +26.4% |
| DRSK Aptus Defined Risk ETF | 2.10% | 902,423 | $26.0M | Add +4.0% |
| RDVY First Trust Rising Dividend | 2.08% | 382,462 | $25.7M | Add +4.9% |
| BSV Vanguard Short-Term Bond ETF | 2.04% | 319,789 | $25.2M | Add +14.9% |
| OSCV Opus Small Cap Value ETF | 2.00% | 647,614 | $24.8M | Add +4.0% |
| IVW iShares S&P 500 Growth ETF | 1.98% | 203,616 | $24.6M | Reduce -21.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.98% | 573,288 | $24.5M | Add +4.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.83% | 217,231 | $22.7M | Add +2.4% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.62% | 362,714 | $20.1M | Add +3.5% |
| PYLD PIMCO Multisector Bond Actv | 1.61% | 742,653 | $19.9M | Add +3.9% |
| UCON First Trust Smith Unconstrai | 1.40% | 689,421 | $17.4M | Reduce -33.8% |
| MINT PIMCO Enhanced Short Maturit | 1.28% | 157,065 | $15.8M | Add +1.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.25% | 32,316 | $15.5M | Add +2.0% |
| VOO Vanguard S&P 500 ETF | 1.20% | 24,201 | $14.8M | Add +10.7% |
| AAPL Apple Inc. | 1.16% | 56,692 | $14.4M | Reduce -1.4% |
| NVDA Nvidia Corp. | 1.14% | 75,546 | $14.1M | Reduce -7.4% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.08% | 319,080 | $13.4M | Add +6.6% |
| GRID First TRST Nasd Class Edg Sgiif | 1.08% | 88,733 | $13.4M | Add +14.6% |
| QCAP FT NSDQ100CONSBUFFETF - Apr | 1.05% | 560,271 | $13.1M | Add +6.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.01% | 66,839 | $12.5M | Add +5.4% |
| FTCB FT Core Investment Grade ETF | 0.96% | 560,966 | $12.0M | Add +963.2% |
| FBND Fidelity Total Bond ETF | 0.95% | 253,697 | $11.7M | New |
| VEA Vanguard Ftse Developed ETF | 0.92% | 190,841 | $11.4M | Add +2.2% |
| PTRB Pgim Total Return Bond ETF | 0.89% | 261,848 | $11.0M | Add +29.0% |
| GRNY Fundstr Gran SH US LRG Cap | 0.88% | 437,058 | $10.9M | Add +142.4% |
| AMZN Amazon.com Inc. | 0.88% | 49,425 | $10.9M | Reduce -3.5% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.85% | 22,715 | $10.5M | Reduce -0.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.84% | 31,791 | $10.4M | Add +2.3% |
| EFA iShares MSCI Eafe ETF | 0.81% | 106,910 | $10.0M | Add +181.2% |
| CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL | 0.77% | 310,092 | $9.6M | Reduce -2.3% |
| RLY SS Multi-Asset Real Ret ETF | 0.75% | 302,781 | $9.3M | Reduce -2.7% |
| SDVY First Trust Smid Cap Rising | 0.73% | 239,303 | $9.1M | Reduce -18.3% |
| IWM iShares Russell 2000 ETF | 0.72% | 36,666 | $8.9M | Add +1117.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.69% | 16,928 | $8.5M | Reduce -2.7% |
| FLGV Franklin U.S. Treasury Bond | 0.68% | 410,574 | $8.5M | Reduce -13.1% |
| BKAG BNY Mellon Core Bond ETF | 0.66% | 192,629 | $8.2M | Add +3.5% |
| MSFT Microsoft Corp. | 0.64% | 15,431 | $8.0M | Add +10.9% |
| VXUS Vanguard Total Intl Stock | 0.62% | 104,383 | $7.7M | Add +7.3% |
| SPMO Invesco S&P 500 Momentum ETF | 0.62% | 63,141 | $7.6M | Add +116.6% |
| EEM iShares MSCI Emerging Market | 0.61% | 142,485 | $7.6M | Add +517.2% |
| BNDX Vanguard Total Intl Bond ETF | 0.61% | 153,394 | $7.6M | Add +4.0% |
| FBCG Fidelity Blue Chip Grow ETF | 0.59% | 135,412 | $7.3M | Reduce -29.3% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.55% | 114,808 | $6.8M | Add +24.3% |
| ITOT iShares Core S&P Total U.S. | 0.53% | 45,440 | $6.6M | Reduce -0.6% |
| IVES Dan Wedbush AI Rev ETF | 0.51% | 197,721 | $6.4M | Add +1406.2% |
| IYW iShares Ustechnology ETF | 0.51% | 32,357 | $6.3M | Reduce -15.2% |
| IVV iShares Core S&P 500 ETF | 0.49% | 9,081 | $6.1M | Add +0.4% |
| IUSG iShares Core S&P U.S. Growth | 0.48% | 36,492 | $6.0M | Reduce -1.1% |
| QQQM Invesco Nasdaq 100 ETF | 0.48% | 24,217 | $6.0M | Add +0.8% |
| EUSA iShares MSCI USA Equal Weigh | 0.48% | 58,026 | $6.0M | Add +0.9% |
| BIV Vanguard Intermediate-Term B | 0.48% | 76,505 | $6.0M | Add +5.4% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.48% | 178,429 | $6.0M | Add +1.2% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.48% | 164,175 | $5.9M | Add +106.6% |
| BND Vanguard Total Bond Market | 0.48% | 79,392 | $5.9M | Add +1.8% |
| FMB First Trust Managed Municipa | 0.48% | 116,371 | $5.9M | Reduce -10.0% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 0.46% | 91,840 | $5.7M | Add +48.1% |
| FXI iShares China Large-Cap ETF | 0.46% | 137,305 | $5.6M | New |
| IVE iShares S&P 500 Value ETF | 0.44% | 26,643 | $5.5M | Reduce -2.1% |
| TBIL F/M US Treasury 3 Month Bill | 0.43% | 106,262 | $5.3M | Add +8.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.42% | 91,246 | $5.2M | Reduce -27.9% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.42% | 17,405 | $5.2M | Reduce -2.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.41% | 20,233 | $5.1M | Reduce -0.5% |
| HTRB Hartford TTL RTRN BND ETF | 0.41% | 149,998 | $5.1M | Add +15.2% |
| VIG Vanguard Dividend Apprec ETF | 0.41% | 23,616 | $5.1M | Reduce -42.0% |
| KAUG Inv US SML Cap PB ETF - Aug | 0.38% | 182,027 | $4.7M | Add +8.3% |
| FBTC Fidelity Wise Origin Bitcoin | 0.37% | 46,480 | $4.6M | Add +57.8% |
| WMT Walmart Inc. | 0.35% | 41,545 | $4.3M | Add +0.7% |
| FESM Fidelity Enhanced Small Cap | 0.34% | 114,889 | $4.2M | New |
| EDIV State Street SPDR S&P Emergi | 0.34% | 107,028 | $4.2M | Reduce -32.4% |
| IWV iShares Russell 3000 ETF | 0.33% | 10,884 | $4.1M | Reduce -0.3% |
| VWO Vanguard Ftse Emerging Marke | 0.33% | 74,665 | $4.0M | Add +3.2% |
| IYF iShares US Financials ETF | 0.32% | 31,777 | $4.0M | Reduce -1.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.32% | 85,927 | $4.0M | Reduce -15.3% |
| IYY iShares Dow Jones U.S. ETF | 0.32% | 24,366 | $4.0M | Add +0.1% |
| QDEC FT Vest Nasdaq-100 Buffer Et | 0.32% | 125,837 | $3.9M | Reduce -48.8% |
| OEF iShares S&P 100 ETF | 0.31% | 11,503 | $3.8M | Add +38.5% |
| TLH iShares 10-20 Year Treasury | 0.29% | 35,301 | $3.6M | Reduce -9.7% |
| BLV Vanguard Long-Term Bond ETF | 0.29% | 49,979 | $3.5M | Add +2.1% |
| VMBS Vanguard Mortgage-Backed Sec | 0.28% | 74,801 | $3.5M | Add +3.2% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.27% | 97,680 | $3.4M | Add +72.7% |
| SCHD Schwab US DVD Equity ETF | 0.27% | 123,486 | $3.4M | Reduce -12.2% |
| MTUM iShares MSCI USA Momentum Fa | 0.25% | 12,314 | $3.2M | Add +10.6% |
| DNP DNP Select Income Fund Inc. | 0.25% | 313,427 | $3.1M | Add +6.5% |
| META Meta Platforms Inc. Class A | 0.25% | 4,220 | $3.1M | No change |
| PAVE Global X US Infrastructure | 0.25% | 65,045 | $3.1M | Add +51.0% |
| QUAL iShares MSCI USA Quality Fac | 0.24% | 15,593 | $3.0M | Reduce -16.5% |
| USMV iShares MSCI USA Min Vol Fac | 0.24% | 31,423 | $3.0M | Add +1.9% |
| NOCT Innovator Growth-100 Power B | 0.23% | 50,804 | $2.9M | Reduce -3.1% |
| JPM JPMorgan Chase & Co. | 0.23% | 9,011 | $2.8M | Reduce -3.1% |
| LLY Eli Lilly & Co. | 0.23% | 3,704 | $2.8M | Reduce -2.9% |
| JAVA JPMorgan Active Value ETF | 0.22% | 40,318 | $2.8M | Reduce -5.2% |
| ORLY O'reilly Automotive Inc. | 0.22% | 25,344 | $2.7M | Add +18.4% |
| FETH Fidelity Ethereum Fund | 0.22% | 64,721 | $2.7M | New |
| EELV Invesco S&P Emerging Markets | 0.22% | 100,296 | $2.7M | Add +250.4% |
| FV First Trust DW Focus 5 Fund | 0.22% | 43,109 | $2.7M | Reduce 0.0% |
| TSLA Tesla Inc. | 0.20% | 5,698 | $2.5M | Reduce -4.5% |
| SHV iShares 0-1 Year Treasury Bo | 0.20% | 22,930 | $2.5M | Reduce -24.0% |
Portfolio Sells Q2 2025 → Q3 2025
| UCON First Trust Smith Unconstrai | Reduce -33.8% | 1.40% | −0.90 |
| IVW iShares S&P 500 Growth ETF | Reduce -21.1% | 1.98% | −0.54 |
| LMBS First Trust Low Duration Opp | Reduce -95.6% | 0.02% | −0.48 |
| SNOV FT Vest US Small Cap Moderat | Sold out | 0.00% | −0.45 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -72.5% | 0.14% | −0.41 |
| VIG Vanguard Dividend Apprec ETF | Reduce -42.0% | 0.41% | −0.33 |
| QDEC FT Vest Nasdaq-100 Buffer Et | Reduce -48.8% | 0.32% | −0.33 |
| XDEC FT Vest US Equity Enhance & | Reduce -77.9% | 0.07% | −0.28 |
| RSDE Ftvestuseqeqlwghtbuffetfdec | Sold out | 0.00% | −0.25 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -29.3% | 0.59% | −0.24 |
| FEZ State Street SPDR Euro Stoxx | Sold out | 0.00% | −0.22 |
| EDIV State Street SPDR S&P Emergi | Reduce -32.4% | 0.34% | −0.20 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -27.9% | 0.42% | −0.20 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -82.2% | 0.04% | −0.20 |
| SDVY First Trust Smid Cap Rising | Reduce -18.3% | 0.73% | −0.19 |
| FLGV Franklin U.S. Treasury Bond | Reduce -13.1% | 0.68% | −0.18 |
| XMHQ Invesco S&P Midcap Qual ETF | Reduce -81.9% | 0.04% | −0.17 |
| FTSM First Trust Enh Short Mat FD | Reduce -55.0% | 0.11% | −0.16 |
| CIBR First Trust Nasdaq Cybersecu | Reduce -48.8% | 0.11% | −0.13 |
| AMZN Amazon.com Inc. | Reduce -3.5% | 0.88% | −0.12 |
| RSP Invesco S&P 500 Equal Weight | Reduce -59.1% | 0.08% | −0.12 |
| EFG iShares MSCI Eafe Growth ETF | Sold out | 0.00% | −0.10 |
| FMB First Trust Managed Municipa | Reduce -10.0% | 0.48% | −0.10 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -15.3% | 0.32% | −0.09 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -24.0% | 0.20% | −0.09 |
| IYW iShares Ustechnology ETF | Reduce -15.2% | 0.51% | −0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.7% | 0.69% | −0.07 |
| D Dominion Energy Inc. | Sold out | 0.00% | −0.06 |
| AIQ Global X Art Intel & Tech | Reduce -42.6% | 0.09% | −0.06 |
| TPMN Timothy Plan MRKT NTRL ETF | Sold out | 0.00% | −0.06 |
| TLH iShares 10-20 Year Treasury | Reduce -9.7% | 0.29% | −0.06 |
| SCHD Schwab US DVD Equity ETF | Reduce -12.2% | 0.27% | −0.06 |
| QUAL iShares MSCI USA Quality Fac | Reduce -16.5% | 0.24% | −0.06 |
| CGIC Cap Group Intl Core Eq | Reduce -2.3% | 0.77% | −0.05 |
| RLY SS Multi-Asset Real Ret ETF | Reduce -2.7% | 0.75% | −0.05 |
| IEF iShares 7-10 Year Treasury B | Reduce -48.2% | 0.04% | −0.05 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -0.8% | 0.85% | −0.05 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -56.2% | 0.03% | −0.04 |
| CMG Chipotle Mexican Grill Inc. | Reduce -23.4% | 0.04% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -19.9% | 0.20% | −0.04 |
| FVD First Trust Value Line DVD | Reduce -24.3% | 0.10% | −0.04 |
| COST Costco Wholesale Corp. | Reduce -3.1% | 0.17% | −0.04 |
| PZA Invesco National Amt-Free Mu | Reduce -12.9% | 0.16% | −0.04 |
| LLY Eli Lilly & Co. | Reduce -2.9% | 0.23% | −0.04 |
| V Visa Inc. Class A | Reduce -4.4% | 0.18% | −0.04 |
| FICO Fair Isaac Corp. | Reduce -7.0% | 0.08% | −0.04 |
| MGOV FT Intermed Govt Oppt ETF | Sold out | 0.00% | −0.03 |
| AIRR First Trust Rba American Ind | Reduce -21.4% | 0.19% | −0.03 |
| ZIMMER BIOMET HOLDINGS INC | Sold out | 0.00% | −0.03 |
| IVE iShares S&P 500 Value ETF | Reduce -2.1% | 0.44% | −0.03 |
Portfolio Buys Q2 2025 → Q3 2025
| FBND Fidelity Total Bond ETF | New | 0.95% | +0.95 |
| FTCB FT Core Investment Grade ETF | Add +963.2% | 0.96% | +0.87 |
| IWM iShares Russell 2000 ETF | Add +1117.7% | 0.72% | +0.66 |
| QQQ Invesco QQQ Trust Series 1 | Add +25.2% | 3.42% | +0.65 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +26.4% | 2.82% | +0.54 |
| GRNY Fundstr Gran SH US LRG Cap | Add +142.4% | 0.88% | +0.52 |
| EEM iShares MSCI Emerging Market | Add +517.2% | 0.61% | +0.51 |
| EFA iShares MSCI Eafe ETF | Add +181.2% | 0.81% | +0.50 |
| IVES Dan Wedbush AI Rev ETF | Add +1406.2% | 0.51% | +0.48 |
| FXI iShares China Large-Cap ETF | New | 0.46% | +0.46 |
| FESM Fidelity Enhanced Small Cap | New | 0.34% | +0.34 |
| SPMO Invesco S&P 500 Momentum ETF | Add +116.6% | 0.62% | +0.33 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +106.6% | 0.48% | +0.24 |
| FETH Fidelity Ethereum Fund | New | 0.22% | +0.22 |
| EELV Invesco S&P Emerging Markets | Add +250.4% | 0.22% | +0.15 |
| PTRB Pgim Total Return Bond ETF | Add +29.0% | 0.89% | +0.14 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Add +48.1% | 0.46% | +0.13 |
| FBTC Fidelity Wise Origin Bitcoin | Add +57.8% | 0.37% | +0.13 |
| GRID First TRST Nasd Class Edg Sgiif | Add +14.6% | 1.08% | +0.12 |
| IHAK iShares Cybersecurity & Tech | New | 0.12% | +0.12 |
| CGBL Cap Group Core Balanced | Add +72.7% | 0.27% | +0.11 |
| BSV Vanguard Short-Term Bond ETF | Add +14.9% | 2.04% | +0.10 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +24.3% | 0.55% | +0.10 |
| VOO Vanguard S&P 500 ETF | Add +10.7% | 1.20% | +0.09 |
| OEF iShares S&P 100 ETF | Add +38.5% | 0.31% | +0.08 |
| PAVE Global X US Infrastructure | Add +51.0% | 0.25% | +0.08 |
| PJUN Innovator U.S. Equity Power | Add +90.7% | 0.16% | +0.07 |
| CGGR Cap Group Growth Equity | Add +68.6% | 0.17% | +0.07 |
| BAI Ishrs AI in and Tech Act ETF | Add +150.8% | 0.10% | +0.06 |
| AOR iShares Core 60/40 Balanced | Add +170.2% | 0.10% | +0.06 |
| GLD SPDR Gold Shares | Add +104.7% | 0.12% | +0.06 |
| PWRD TCW Transform Systems ETF | New | 0.06% | +0.06 |
| VWOB Vanguard Emerg MKTS Gov BND | New | 0.06% | +0.06 |
| FEBW Alianzim US Eq BFR20 Feb-Usd | New | 0.06% | +0.06 |
| ZBH Zimmer Biomet Holdings Inc. | New | 0.05% | +0.05 |
| ORLY O'reilly Automotive Inc. | Add +18.4% | 0.22% | +0.05 |
| MUB iShares National Muni Bond E | New | 0.05% | +0.05 |
| EOG EOG Resources Inc. | New | 0.04% | +0.04 |
| ITA iShares U.S. Aerospace & Def | Add +86.9% | 0.09% | +0.04 |
| RDVY First Trust Rising Dividend | Add +4.9% | 2.08% | +0.04 |
| FLTR Vaneck Ig Floating Rate ETF | Add +38.9% | 0.20% | +0.04 |
| SCHP Schwab U.S. Tips ETF | Add +78.0% | 0.10% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +4.6% | 0.15% | +0.04 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | New | 0.03% | +0.03 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +2.4% | 1.83% | +0.03 |
| PULS Pgim Ultra Short Bond ETF | Add +73.9% | 0.09% | +0.03 |
| BALT Inn Defined Wealth Shield | Add +53.6% | 0.11% | +0.03 |
| CGDV Cap Group Dividend Value | Add +6.6% | 1.08% | +0.03 |
| IAU iShares Gold Trust | Add +31.1% | 0.11% | +0.03 |
| SUB iShares Short-Term National | Add +36.6% | 0.15% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |