First Heartland Consultants, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 7, 2025), First Heartland Consultants, Inc. reported 439 stock positions worth $969.0 million. Its top holding was Ste STR SPDR PT S&P 500 ETF (SPYM) at 3.4% of the portfolio, followed by Aptus Collared Invest Opp (ACIO, 3.4%) and SS SPDR S&P 500 ETF Trust-US (SPY, 3.0%). Compared with Q4 2024, it opened 45 new positions, sold out of 54, added to 174 and reduced 197. The biggest buy was a new position in iShares 10-20 Year Treasury (TLH) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −34%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $969.0M (Q1 2025)
- SEC Filing
- 0001214659-25-007055 ↗ filed May 7, 2025
Holdings Value
Holdings 439 stocks · $969.0M
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.39% | 500,231 | $32.9M | Add +1.9% |
| ACIO Aptus Collared Invest Opp | 3.35% | 839,558 | $32.5M | Add +2.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.99% | 51,761 | $29.0M | Reduce -2.2% |
| UCON First Trust Smith Unconstrai | 2.38% | 931,294 | $23.0M | Add +54.7% |
| DRSK Aptus Defined Risk ETF | 2.21% | 783,654 | $21.4M | Add +2.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.10% | 559,202 | $20.4M | Add +0.8% |
| OSCV Opus Small Cap Value ETF | 2.04% | 566,643 | $19.7M | Add +2.4% |
| QQQ Invesco QQQ Trust Series 1 | 2.01% | 41,613 | $19.5M | Reduce -34.3% |
| PYLD PIMCO Multisector Bond Actv | 1.82% | 668,147 | $17.6M | Add +112.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.77% | 335,168 | $17.1M | Add +1.6% |
| RDVY First Trust Rising Dividend | 1.74% | 287,653 | $16.8M | Reduce -25.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.70% | 204,926 | $16.5M | Reduce -7.2% |
| BSV Vanguard Short-Term Bond ETF | 1.70% | 209,928 | $16.4M | Reduce -29.7% |
| IVW iShares S&P 500 Growth ETF | 1.67% | 174,349 | $16.2M | Add +6.0% |
| MINT PIMCO Enhanced Short Maturit | 1.52% | 146,811 | $14.8M | Add +66.9% |
| AAPL Apple Inc. | 1.39% | 60,495 | $13.4M | Reduce -8.7% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.28% | 224,510 | $12.4M | Reduce -1.0% |
| FDL First Trust Morn DVD Lead Inc. | 1.23% | 273,750 | $11.9M | Add +125.4% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 1.17% | 26,971 | $11.3M | Reduce -20.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.16% | 30,339 | $11.3M | Reduce -16.6% |
| QCAP FT NSDQ100CONSBUFFETF - Apr | 1.09% | 480,380 | $10.6M | Add +4.1% |
| AMZN Amazon.com Inc. | 1.04% | 52,896 | $10.1M | Reduce -3.9% |
| FLGV Franklin U.S. Treasury Bond | 1.01% | 476,871 | $9.8M | Reduce -37.6% |
| SDVY First Trust Smid Cap Rising | 0.99% | 285,780 | $9.6M | Reduce -6.0% |
| TLH iShares 10-20 Year Treasury | 0.99% | 92,123 | $9.6M | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.95% | 17,208 | $9.2M | Add +14.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.94% | 52,909 | $9.1M | Reduce -11.9% |
| NVDA Nvidia Corp. | 0.92% | 82,267 | $8.9M | Reduce -5.8% |
| ADME Aptus Drwdwn MGD Eqty ETF | 0.91% | 198,764 | $8.8M | Add +2.0% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.88% | 240,137 | $8.6M | Add +318.6% |
| VEA Vanguard Ftse Developed ETF | 0.86% | 164,730 | $8.4M | Reduce -7.9% |
| IWV iShares Russell 3000 ETF | 0.86% | 26,220 | $8.3M | Reduce -4.8% |
| VIG Vanguard Dividend Apprec ETF | 0.86% | 42,894 | $8.3M | Reduce -12.5% |
| CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL | 0.85% | 318,003 | $8.3M | Add +1452.3% |
| GRID First TRST Nasd Class Edg Sgiif | 0.85% | 72,519 | $8.2M | Add +3.2% |
| BKAG BNY Mellon Core Bond ETF | 0.80% | 184,431 | $7.8M | Add +1.4% |
| PTRB Pgim Total Return Bond ETF | 0.78% | 180,506 | $7.5M | Add +2563.1% |
| RLY SS Multi-Asset Real Ret ETF | 0.77% | 261,690 | $7.5M | Add +81.4% |
| FBCG Fidelity Blue Chip Grow ETF | 0.70% | 170,913 | $6.8M | Add +16.1% |
| FMB First Trust Managed Municipa | 0.67% | 129,230 | $6.5M | Add +22.2% |
| LMBS First Trust Low Duration Opp | 0.67% | 131,664 | $6.5M | Add +26.1% |
| IVV iShares Core S&P 500 ETF | 0.66% | 11,377 | $6.4M | Reduce -26.8% |
| QDEC FT Vest Nasdaq-100 Buffer Et | 0.65% | 240,855 | $6.3M | Add +154.9% |
| BNDX Vanguard Total Intl Bond ETF | 0.63% | 124,673 | $6.1M | Reduce -6.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.62% | 22,014 | $6.1M | Reduce -1.5% |
| IVE iShares S&P 500 Value ETF | 0.61% | 30,842 | $5.9M | Reduce -18.8% |
| ITOT iShares Core S&P Total U.S. | 0.58% | 46,145 | $5.6M | Add +1.0% |
| BIV Vanguard Intermediate-Term B | 0.57% | 72,144 | $5.5M | Add +4.3% |
| IEF iShares 7-10 Year Treasury B | 0.57% | 57,429 | $5.5M | Add +204.5% |
| EDIV State Street SPDR S&P Emergi | 0.56% | 153,273 | $5.5M | Reduce -3.9% |
| MSFT Microsoft Corp. | 0.55% | 14,174 | $5.3M | Reduce -2.6% |
| MTUM iShares MSCI USA Momentum Fa | 0.55% | 26,294 | $5.3M | Add +35.9% |
| EUSA iShares MSCI USA Equal Weigh | 0.54% | 55,994 | $5.2M | Add +103.8% |
| IYW iShares Ustechnology ETF | 0.54% | 37,167 | $5.2M | Reduce -8.6% |
| QQQM Invesco Nasdaq 100 ETF | 0.52% | 26,337 | $5.1M | Add +5.3% |
| TBIL F/M US Treasury 3 Month Bill | 0.52% | 100,618 | $5.0M | Add +22.1% |
| SNOV FT Vest US Small Cap Moderat | 0.51% | 226,152 | $5.0M | Add +37.5% |
| SHY iShares 1-3 Year Treasury Bo | 0.50% | 58,621 | $4.8M | Add +50.9% |
| GCC Wisdomtree Enhanced Commodit | 0.50% | 245,533 | $4.8M | New |
| IUSG iShares Core S&P U.S. Growth | 0.49% | 37,581 | $4.8M | Reduce -0.6% |
| VOO Vanguard S&P 500 ETF | 0.49% | 9,247 | $4.8M | Reduce -35.8% |
| SCHD Schwab US DVD Equity ETF | 0.48% | 164,829 | $4.6M | Add +70.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.46% | 17,755 | $4.5M | Reduce -23.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.46% | 80,973 | $4.4M | Reduce -21.8% |
| XDEC FT Vest US Equity Enhance & | 0.43% | 113,451 | $4.2M | Add +28.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.41% | 85,568 | $3.9M | Reduce -17.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.39% | 17,104 | $3.8M | Reduce -12.8% |
| KAUG Inv US SML Cap PB ETF - Aug | 0.38% | 152,403 | $3.7M | New |
| WMT Walmart Inc. | 0.36% | 40,287 | $3.5M | Add +7.3% |
| IYF iShares US Financials ETF | 0.36% | 30,918 | $3.5M | Reduce -0.9% |
| VXUS Vanguard Total Intl Stock | 0.36% | 55,669 | $3.5M | Add +20.5% |
| JUCY Aptus Enhanced Yield ETF | 0.35% | 147,120 | $3.4M | Reduce -5.7% |
| BLV Vanguard Long-Term Bond ETF | 0.35% | 47,622 | $3.4M | Add +4.6% |
| IYY iShares Dow Jones U.S. ETF | 0.34% | 24,406 | $3.3M | Add +3.3% |
| FV First Trust DW Focus 5 Fund | 0.34% | 59,762 | $3.3M | Add +4.2% |
| VMBS Vanguard Mortgage-Backed Sec | 0.33% | 69,987 | $3.2M | Add +7.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.33% | 106,324 | $3.2M | Add +16.4% |
| LLY Eli Lilly & Co. | 0.32% | 3,783 | $3.1M | Reduce -1.3% |
| VWO Vanguard Ftse Emerging Marke | 0.32% | 67,994 | $3.1M | Add +1.9% |
| USMV iShares MSCI USA Min Vol Fac | 0.30% | 30,665 | $2.9M | Add +1.2% |
| DNP DNP Select Income Fund Inc. | 0.29% | 285,178 | $2.8M | Add +0.2% |
| NOCT Innovator Growth-100 Power B | 0.29% | 56,729 | $2.8M | New |
| RSDE Ftvestuseqeqlwghtbuffetfdec | 0.29% | 139,218 | $2.8M | Add +32.3% |
| BND Vanguard Total Bond Market | 0.27% | 35,910 | $2.6M | Reduce -47.6% |
| SHV iShares 0-1 Year Treasury Bo | 0.26% | 23,009 | $2.5M | New |
| NOBL Proshares S&P 500 Dividend A | 0.26% | 24,790 | $2.5M | Add +8.0% |
| META Meta Platforms Inc. Class A | 0.26% | 4,367 | $2.5M | Add +11.4% |
| PZA Invesco National Amt-Free Mu | 0.26% | 107,656 | $2.5M | Reduce -6.4% |
| V Visa Inc. Class A | 0.25% | 6,900 | $2.4M | Reduce -2.2% |
| EFA iShares MSCI Eafe ETF | 0.24% | 28,794 | $2.4M | Reduce -11.0% |
| FTSL First Trust Senior Loan ETF | 0.23% | 49,654 | $2.3M | Reduce -0.5% |
| CIBR First Trust Nasdaq Cybersecu | 0.23% | 35,291 | $2.2M | Reduce -4.4% |
| COST Costco Wholesale Corp. | 0.23% | 2,323 | $2.2M | Add +3.8% |
| FTSM First Trust Enh Short Mat FD | 0.22% | 35,641 | $2.1M | Reduce -0.2% |
| QUAL iShares MSCI USA Quality Fac | 0.22% | 12,320 | $2.1M | Reduce -42.3% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.22% | 17,444 | $2.1M | Reduce -36.9% |
| JPM JPMorgan Chase & Co. | 0.21% | 8,486 | $2.1M | Add +1.1% |
| TPLC Timothy PLN US LRG/Mid Cap | 0.21% | 48,947 | $2.1M | Reduce -7.1% |
| GRNY Fundstr Gran SH US LRG Cap | 0.21% | 111,064 | $2.0M | Add +97.5% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.20% | 21,151 | $1.9M | Reduce -7.7% |
Portfolio Sells Q4 2024 → Q1 2025
| QQQ Invesco QQQ Trust Series 1 | Reduce -34.3% | 2.01% | −1.31 |
| VXF Vanguard Extended Market ETF | Reduce -93.2% | 0.06% | −0.97 |
| BSV Vanguard Short-Term Bond ETF | Reduce -29.7% | 1.70% | −0.67 |
| RDVY First Trust Rising Dividend | Reduce -25.3% | 1.74% | −0.60 |
| FLGV Franklin U.S. Treasury Bond | Reduce -37.6% | 1.01% | −0.56 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -16.6% | 1.16% | −0.37 |
| AAPL Apple Inc. | Reduce -8.7% | 1.39% | −0.31 |
| VOO Vanguard S&P 500 ETF | Reduce -35.8% | 0.49% | −0.31 |
| NJUL Innovator Growth 100 Power B | Reduce -92.5% | 0.02% | −0.30 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -20.0% | 1.17% | −0.30 |
| NAPR Innovator Growth 100 Power B | Sold out | 0.00% | −0.29 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -7.2% | 1.70% | −0.29 |
| NVDA Nvidia Corp. | Reduce -5.8% | 0.92% | −0.28 |
| IVV iShares Core S&P 500 ETF | Reduce -26.8% | 0.66% | −0.28 |
| JAVA JPMorgan Active Value ETF | Sold out | 0.00% | −0.26 |
| BND Vanguard Total Bond Market | Reduce -47.6% | 0.27% | −0.23 |
| DVY iShares Select Dividend ETF | Reduce -86.8% | 0.03% | −0.22 |
| RSP Invesco S&P 500 Equal Weight | Reduce -69.5% | 0.09% | −0.21 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -23.3% | 0.46% | −0.20 |
| AMZN Amazon.com Inc. | Reduce -3.9% | 1.04% | −0.20 |
| IYR iShares US Real Estate ETF | Sold out | 0.00% | −0.20 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.2% | 2.99% | −0.19 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Sold out | 0.00% | −0.17 |
| QUAL iShares MSCI USA Quality Fac | Reduce -42.3% | 0.22% | −0.17 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -43.8% | 0.18% | −0.16 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -21.8% | 0.46% | −0.14 |
| TSLA Tesla Inc. | Reduce -19.9% | 0.15% | −0.14 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -36.9% | 0.22% | −0.14 |
| IVE iShares S&P 500 Value ETF | Reduce -18.8% | 0.61% | −0.14 |
| FIXD First Trust Smith Opportunis | Reduce -74.0% | 0.05% | −0.14 |
| PAVE Global X US Infrastructure | Reduce -61.4% | 0.08% | −0.13 |
| IWM iShares Russell 2000 ETF | Reduce -54.2% | 0.10% | −0.13 |
| SDVY First Trust Smid Cap Rising | Reduce -6.0% | 0.99% | −0.13 |
| VTEI Vanguard Int Tax-Exempt Bond | Sold out | 0.00% | −0.13 |
| IYW iShares Ustechnology ETF | Reduce -8.6% | 0.54% | −0.13 |
| VIG Vanguard Dividend Apprec ETF | Reduce -12.5% | 0.86% | −0.13 |
| SPBO SS SPDR P Corp. Bond ETF | Reduce -82.2% | 0.03% | −0.11 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -62.7% | 0.07% | −0.11 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -11.9% | 0.94% | −0.10 |
| TLT iShares 20+ Year Treasury BD | Reduce -77.3% | 0.03% | −0.10 |
| FVD First Trust Value Line DVD | Reduce -34.8% | 0.19% | −0.09 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -12.8% | 0.39% | −0.09 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −0.09 |
| IWV iShares Russell 3000 ETF | Reduce -4.8% | 0.86% | −0.08 |
| IYZ iShares US Telecommunication | Sold out | 0.00% | −0.08 |
| VOOV Vanguard S&P 500 Value ETF | Sold out | 0.00% | −0.08 |
| MSFT Microsoft Corp. | Reduce -2.6% | 0.55% | −0.08 |
| PFI Invesco Dorsey Wright Financ | Sold out | 0.00% | −0.08 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -63.6% | 0.04% | −0.08 |
| SUB iShares Short-Term National | Sold out | 0.00% | −0.08 |
Portfolio Buys Q4 2024 → Q1 2025
| TLH iShares 10-20 Year Treasury | New | 0.99% | +0.99 |
| PYLD PIMCO Multisector Bond Actv | Add +112.8% | 1.82% | +0.98 |
| UCON First Trust Smith Unconstrai | Add +54.7% | 2.38% | +0.86 |
| CGIC Cap Group Intl Core Eq | Add +1452.3% | 0.85% | +0.80 |
| PTRB Pgim Total Return Bond ETF | Add +2563.1% | 0.78% | +0.75 |
| FDL First Trust Morn DVD Lead Inc. | Add +125.4% | 1.23% | +0.73 |
| CGDV Cap Group Dividend Value | Add +318.6% | 0.88% | +0.68 |
| MINT PIMCO Enhanced Short Maturit | Add +66.9% | 1.52% | +0.62 |
| EUSA iShares MSCI USA Equal Weigh | Add +103.8% | 0.54% | +0.51 |
| GCC Wisdomtree Enhanced Commodit | New | 0.50% | +0.50 |
| IEF iShares 7-10 Year Treasury B | Add +204.5% | 0.57% | +0.39 |
| QDEC FT Vest Nasdaq-100 Buffer Et | Add +154.9% | 0.65% | +0.38 |
| KAUG Inv US SML Cap PB ETF - Aug | New | 0.38% | +0.38 |
| RLY SS Multi-Asset Real Ret ETF | Add +81.4% | 0.77% | +0.37 |
| NOCT Innovator Growth-100 Power B | New | 0.29% | +0.29 |
| SHV iShares 0-1 Year Treasury Bo | New | 0.26% | +0.26 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +14.3% | 0.95% | +0.25 |
| SCHD Schwab US DVD Equity ETF | Add +70.3% | 0.48% | +0.20 |
| IJT iShares S&P Small-Cap 600 GR | New | 0.20% | +0.20 |
| IOCT Innovator Int Dev Power Buff | New | 0.19% | +0.19 |
| SHY iShares 1-3 Year Treasury Bo | Add +50.9% | 0.50% | +0.17 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +0.8% | 2.10% | +0.16 |
| LMBS First Trust Low Duration Opp | Add +26.1% | 0.67% | +0.15 |
| MTUM iShares MSCI USA Momentum Fa | Add +35.9% | 0.55% | +0.14 |
| SNOV FT Vest US Small Cap Moderat | Add +37.5% | 0.51% | +0.13 |
| FMB First Trust Managed Municipa | Add +22.2% | 0.67% | +0.12 |
| SCHY Schwab International DVD ETF | New | 0.10% | +0.10 |
| TBIL F/M US Treasury 3 Month Bill | Add +22.1% | 0.52% | +0.10 |
| GRNY Fundstr Gran SH US LRG Cap | Add +97.5% | 0.21% | +0.09 |
| XDEC FT Vest US Equity Enhance & | Add +28.3% | 0.43% | +0.09 |
| PTL Inspire 500 ETF | New | 0.08% | +0.08 |
| VDE Vanguard Energy ETF | Add +199.5% | 0.11% | +0.08 |
| VXUS Vanguard Total Intl Stock | Add +20.5% | 0.36% | +0.08 |
| RSDE Ftvestuseqeqlwghtbuffetfdec | Add +32.3% | 0.29% | +0.07 |
| IYK iShares US Consumer Staples | New | 0.07% | +0.07 |
| VPU Vanguard Utilities ETF | Add +92.2% | 0.14% | +0.07 |
| FEBW Alianzim US Eq BFR20 Feb-Usd | New | 0.07% | +0.07 |
| FXH First Trust Health Care Alph | Add +205.9% | 0.10% | +0.07 |
| CGBL Cap Group Core Balanced | Add +132.0% | 0.11% | +0.06 |
| PBSE Pgim S&P 500 Buffer 20-Sep | New | 0.06% | +0.06 |
| SEPW Alianzim US Eq BFR20 Sep-Usd | Add +190.5% | 0.09% | +0.06 |
| FTLS First Trust Long/Short Eqty | New | 0.06% | +0.06 |
| DRSK Aptus Defined Risk ETF | Add +2.7% | 2.21% | +0.06 |
| PEP Pepsico Inc. | New | 0.06% | +0.06 |
| XLV SS Health Care Select Sector | Add +114.4% | 0.10% | +0.05 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +53.6% | 0.17% | +0.05 |
| OALC Oneascent Large Cap Core | New | 0.05% | +0.05 |
| FLTR Vaneck Ig Floating Rate ETF | Add +192.2% | 0.08% | +0.05 |
| UDEC Innovator U.S. Equity Ultra | New | 0.05% | +0.05 |
| XSEP FT Vest U.S. Equity Enhance | Add +39.9% | 0.18% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |