First Heartland Consultants, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 7, 2024), First Heartland Consultants, Inc. reported 422 stock positions worth $963.4 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 3.1% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 3.0%) and Aptus Collared Invest Opp (ACIO, 2.9%). Compared with Q4 2023, it opened 87 new positions, sold out of 21, added to 168 and reduced 146. The biggest buy was a new position in Victoryshares Core Intermedi (UITB) and the biggest sale Wisdomtree Floating Rate Tre (USFR, shares −82%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $963.4M (Q1 2024)
- SEC Filing
- 0001214659-24-008480 ↗ filed May 7, 2024
Holdings Value
Holdings 422 stocks · $963.4M
| QQQ Invesco QQQ Trust Series 1 | 3.09% | 67,151 | $29.8M | Add +6.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 2.99% | 467,940 | $28.8M | Add +33.2% |
| ACIO Aptus Collared Invest Opp | 2.95% | 788,431 | $28.4M | Reduce -4.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.18% | 40,228 | $21.0M | Reduce -2.9% |
| JAAA Janus Henderson Aaa Clo ETF | 1.96% | 372,415 | $18.9M | Reduce -27.4% |
| OSCV Opus Small Cap Value ETF | 1.94% | 519,550 | $18.7M | Add +7.0% |
| PYLD PIMCO Multisector Bond Actv | 1.84% | 687,393 | $17.7M | Add +282.2% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.67% | 219,314 | $16.0M | Reduce -4.5% |
| FLV American Century Focused Lar | 1.61% | 238,578 | $15.5M | Reduce -10.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.56% | 43,633 | $15.0M | Add +34.6% |
| RDVY First Trust Rising Dividend | 1.52% | 261,381 | $14.7M | Add +9.6% |
| UCON First Trust Smith Unconstrai | 1.50% | 589,234 | $14.5M | Add +145.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.49% | 399,742 | $14.3M | Add +7.6% |
| JUCY Aptus Enhanced Yield ETF | 1.36% | 559,980 | $13.1M | Reduce -5.6% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 1.35% | 32,775 | $13.0M | Add +52.0% |
| AAPL Apple Inc. | 1.34% | 75,222 | $12.9M | Reduce -4.6% |
| UITB Victoryshares Core Intermedi | 1.31% | 271,612 | $12.6M | New |
| IVW iShares S&P 500 Growth ETF | 1.25% | 142,123 | $12.0M | Add +19.6% |
| DRSK Aptus Defined Risk ETF | 1.20% | 432,382 | $11.5M | Reduce -42.4% |
| AMZN Amazon.com Inc. | 1.19% | 63,686 | $11.5M | Add +4.2% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.12% | 186,952 | $10.8M | Add +8.3% |
| FIXD First Trust Smith Opportunis | 1.07% | 236,100 | $10.3M | Add +59.9% |
| BND Vanguard Total Bond Market | 1.03% | 136,136 | $9.9M | Reduce -25.8% |
| IJS iShares S&P Small-Cap 600 Va | 0.99% | 93,255 | $9.6M | Add +178.4% |
| BSV Vanguard Short-Term Bond ETF | 0.96% | 142,014 | $9.3M | Add +23.1% |
| SDVY First Trust Smid Cap Rising | 0.96% | 264,635 | $9.2M | Add +88.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.94% | 55,432 | $9.0M | Reduce -1.0% |
| VXF Vanguard Extended Market ETF | 0.93% | 51,187 | $9.0M | Add +1877.9% |
| IVE iShares S&P 500 Value ETF | 0.91% | 46,784 | $8.7M | Add +27.8% |
| VIG Vanguard Dividend Apprec ETF | 0.91% | 47,815 | $8.7M | Reduce -11.6% |
| NVDA Nvidia Corp. | 0.89% | 9,505 | $8.6M | Add +0.3% |
| BKAG BNY Mellon Core Bond ETF | 0.89% | 204,805 | $8.6M | Add +17.9% |
| ADME Aptus Drwdwn MGD Eqty ETF | 0.89% | 204,072 | $8.6M | Reduce -26.6% |
| EFA iShares MSCI Eafe ETF | 0.82% | 98,608 | $7.9M | Add +373.5% |
| VEA Vanguard Ftse Developed ETF | 0.81% | 154,809 | $7.8M | Add +1.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.80% | 33,519 | $7.7M | Add +4.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.79% | 131,375 | $7.6M | Add +9.3% |
| IDUB Aptus Intl Enhan YLD ETF | 0.76% | 353,982 | $7.4M | Reduce -4.5% |
| DJUL FT Vest US Equity Deep Buffe | 0.70% | 173,774 | $6.7M | Add +5.6% |
| SPGM State Street SPDR Portfolio | 0.69% | 110,639 | $6.6M | New |
| SCHD Schwab US DVD Equity ETF | 0.68% | 81,159 | $6.5M | Reduce -23.9% |
| MINT PIMCO Enhanced Short Maturit | 0.68% | 65,057 | $6.5M | Add +23.5% |
| JMUB JPMorgan Municipal ETF | 0.65% | 123,315 | $6.3M | Add +371.1% |
| TLT iShares 20+ Year Treasury BD | 0.65% | 65,718 | $6.2M | Add +1.0% |
| MSFT Microsoft Corp. | 0.65% | 14,776 | $6.2M | Add +4.4% |
| ITOT iShares Core S&P Total U.S. | 0.63% | 52,537 | $6.1M | Reduce -4.0% |
| BNDX Vanguard Total Intl Bond ETF | 0.61% | 120,205 | $5.9M | Add +10.4% |
| IYR iShares US Real Estate ETF | 0.61% | 65,168 | $5.9M | New |
| FVD First Trust Value Line DVD | 0.58% | 133,077 | $5.6M | Add +3.2% |
| IVV iShares Core S&P 500 ETF | 0.58% | 10,671 | $5.6M | Add +2.7% |
| LGOV First TR Long Duration O-ETF | 0.58% | 262,258 | $5.6M | Reduce -6.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.58% | 13,178 | $5.5M | Add +0.2% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.58% | 109,225 | $5.5M | Reduce -55.5% |
| FTCS First Trust Capital Strength | 0.51% | 57,782 | $4.9M | Add +16.3% |
| FMB First Trust Managed Municipa | 0.51% | 95,385 | $4.9M | Add +7.8% |
| TBIL F/M US Treasury 3 Month Bill | 0.50% | 97,170 | $4.9M | Reduce -1.6% |
| BIV Vanguard Intermediate-Term B | 0.49% | 62,586 | $4.7M | Add +5.0% |
| FPE FT-Preferred Secur & Inc. ETF | 0.49% | 269,916 | $4.7M | Add +20.6% |
| IUSG iShares Core S&P U.S. Growth | 0.48% | 39,629 | $4.6M | Reduce -0.1% |
| IYW iShares Ustechnology ETF | 0.47% | 33,450 | $4.5M | Add +241.9% |
| KMLM Kraneshares MT LC MN FT Id S | 0.46% | 148,699 | $4.4M | Add +3.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.45% | 16,858 | $4.4M | Add +25.0% |
| USFR Wisdomtree Floating Rate Tre | 0.43% | 83,249 | $4.2M | Reduce -82.5% |
| FNX First Trust Mid Cap Core Alp | 0.43% | 36,739 | $4.2M | Add +3.3% |
| IWV iShares Russell 3000 ETF | 0.43% | 13,815 | $4.1M | Reduce -63.1% |
| NAPR Innovator Growth 100 Power B | 0.42% | 89,786 | $4.1M | Add +8.9% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.42% | 37,111 | $4.1M | New |
| IJR iShares Core S&P Small-Cap E | 0.42% | 9,216 | $4.0M | Reduce -9.7% |
| BTI British American Tob-SP ADR | 0.41% | 130,187 | $4.0M | Add +311.5% |
| USMV iShares MSCI USA Min Vol Fac | 0.40% | 46,048 | $3.8M | Reduce -5.5% |
| EPD Enterprise Products Partners | 0.37% | 121,156 | $3.5M | Reduce -3.5% |
| TBF Proshares Short 20+ Treasury | 0.37% | 151,917 | $3.5M | New |
| LLY Eli Lilly & Co. | 0.34% | 4,194 | $3.3M | Add +4.4% |
| VOO Vanguard S&P 500 ETF | 0.33% | 6,669 | $3.2M | Add +1.4% |
| GOOG Alphabet Inc. Class C | 0.33% | 20,962 | $3.2M | Add +34.4% |
| FV First Trust DW Focus 5 Fund | 0.33% | 55,428 | $3.2M | Add +0.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.33% | 12,101 | $3.2M | New |
| SPGP Invesco S&P 500 Garp ETF | 0.33% | 29,564 | $3.1M | Add +25.2% |
| FMHI First Trust Municipal High I | 0.32% | 64,835 | $3.1M | New |
| BLV Vanguard Long-Term Bond ETF | 0.31% | 41,947 | $3.0M | Add +8.6% |
| EEM iShares MSCI Emerging Market | 0.31% | 73,769 | $3.0M | Add +450.6% |
| IYY iShares Dow Jones U.S. ETF | 0.31% | 23,601 | $3.0M | Reduce -9.0% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.31% | 66,258 | $3.0M | Add +70.3% |
| QQQM Invesco Nasdaq 100 ETF | 0.31% | 16,444 | $3.0M | Reduce -18.2% |
| PZA Invesco National Amt-Free Mu | 0.31% | 125,168 | $3.0M | Add +4.0% |
| IYF iShares US Financials ETF | 0.29% | 29,649 | $2.8M | New |
| NXST Nexstar Media Group Inc. | 0.29% | 16,219 | $2.8M | Add +223.8% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.28% | 54,005 | $2.7M | Reduce -1.9% |
| EUSA iShares MSCI USA Equal Weigh | 0.27% | 29,014 | $2.6M | Reduce -1.4% |
| EAPR Innovator Emerging Markets P | 0.27% | 104,939 | $2.6M | New |
| TRP TC Energy Corp. | 0.27% | 64,611 | $2.6M | Reduce -15.5% |
| VMBS Vanguard Mortgage-Backed Sec | 0.27% | 56,134 | $2.6M | Add +6.3% |
| DNP DNP Select Income Fund Inc. | 0.26% | 280,752 | $2.5M | Add +8.7% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.26% | 90,625 | $2.5M | Reduce -1.1% |
| VWO Vanguard Ftse Emerging Marke | 0.26% | 60,416 | $2.5M | Add +6.5% |
| FTSM First Trust Enh Short Mat FD | 0.26% | 42,198 | $2.5M | Add +55.3% |
| FTSL First Trust Senior Loan ETF | 0.26% | 54,220 | $2.5M | Add +0.1% |
| WMT Walmart Inc. | 0.26% | 41,458 | $2.5M | Add +4.3% |
| V Visa Inc. Class A | 0.25% | 8,667 | $2.4M | Add +6.5% |
| PTLC Pacer Trendpilot US Large Ca | 0.24% | 48,772 | $2.3M | New |
Portfolio Sells Q4 2023 → Q1 2024
| USFR Wisdomtree Floating Rate Tre | Reduce -82.5% | 0.43% | −2.44 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -94.9% | 0.06% | −1.21 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -27.4% | 1.96% | −1.15 |
| DRSK Aptus Defined Risk ETF | Reduce -42.4% | 1.20% | −1.08 |
| JMST JPM Ultra-Short Muni Income | Reduce -55.5% | 0.58% | −0.98 |
| DBC Invesco DB Commodity Index T | Sold out | 0.00% | −0.83 |
| IWV iShares Russell 3000 ETF | Reduce -63.1% | 0.43% | −0.81 |
| BND Vanguard Total Bond Market | Reduce -25.8% | 1.03% | −0.60 |
| GJUN FT Vest US Equity Moderate B | Reduce -90.3% | 0.05% | −0.51 |
| AAPL Apple Inc. | Reduce -4.6% | 1.34% | −0.49 |
| ADME Aptus Drwdwn MGD Eqty ETF | Reduce -26.6% | 0.89% | −0.40 |
| QJUN FT Vest Nasdaq-100 Buffer Et | Reduce -77.3% | 0.10% | −0.38 |
| FLV American Century Focused Lar | Reduce -10.9% | 1.61% | −0.36 |
| ACIO Aptus Collared Invest Opp | Reduce -4.5% | 2.95% | −0.35 |
| JUCY Aptus Enhanced Yield ETF | Reduce -5.6% | 1.36% | −0.33 |
| SCHD Schwab US DVD Equity ETF | Reduce -23.9% | 0.68% | −0.30 |
| GRID First TRST Nasd Class Edg Sgiif | Reduce -58.9% | 0.18% | −0.29 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -81.0% | 0.06% | −0.28 |
| OMFL Invesco Russell 1000 DYN M/F | Reduce -87.3% | 0.03% | −0.25 |
| VIG Vanguard Dividend Apprec ETF | Reduce -11.6% | 0.91% | −0.20 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.9% | 2.18% | −0.19 |
| TPHE Timothy Plan High Dividend S | Reduce -39.6% | 0.23% | −0.18 |
| LGOV First TR Long Duration O-ETF | Reduce -6.8% | 0.58% | −0.17 |
| KNG FT Vest S&P 500 DVD Arst TRG | Reduce -73.0% | 0.05% | −0.14 |
| TPLE Timothy Plan US Large/Mid Ca | Reduce -35.6% | 0.22% | −0.14 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -4.5% | 1.67% | −0.14 |
| IYC iShares US Consumer Discreti | Sold out | 0.00% | −0.13 |
| IDUB Aptus Intl Enhan YLD ETF | Reduce -4.5% | 0.76% | −0.13 |
| LOW Lowe's Cos Inc. | Reduce -67.2% | 0.05% | −0.11 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -22.6% | 0.23% | −0.10 |
| BA The Boeing Co. | Reduce -4.3% | 0.15% | −0.10 |
| TSLA Tesla Inc. | Reduce -9.4% | 0.12% | −0.10 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -34.0% | 0.18% | −0.09 |
| TRP TC Energy Corp. | Reduce -15.5% | 0.27% | −0.09 |
| TBIL F/M US Treasury 3 Month Bill | Reduce -1.6% | 0.50% | −0.09 |
| ROBT First Trust Nasdaq Artificia | Sold out | 0.00% | −0.09 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Reduce -38.9% | 0.10% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.0% | 0.94% | −0.07 |
| USB US Bancorp | Sold out | 0.00% | −0.07 |
| PNC PNC Financial Services Group | Sold out | 0.00% | −0.07 |
| ITOT iShares Core S&P Total U.S. | Reduce -4.0% | 0.63% | −0.07 |
| TFLO iShares Treasury Floating Ra | Sold out | 0.00% | −0.06 |
| FJUL FT Vest US Equity Buffer ETF | Reduce -68.6% | 0.02% | −0.06 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -5.5% | 0.40% | −0.06 |
| OBIL F/M US Treasury 12 Month Bil | Reduce -26.1% | 0.10% | −0.06 |
| MELI MercadoLibre Inc. | Reduce -34.8% | 0.07% | −0.06 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -1.1% | 0.26% | −0.06 |
| XDEC FT Vest US Equity Enhance & | Reduce -24.7% | 0.11% | −0.06 |
| IYY iShares Dow Jones U.S. ETF | Reduce -9.0% | 0.31% | −0.05 |
| XBIL F/M US Treasury 6 Month Bill | Reduce -18.0% | 0.11% | −0.05 |
Portfolio Buys Q4 2023 → Q1 2024
| UITB Victoryshares Core Intermedi | New | 1.31% | +1.31 |
| PYLD PIMCO Multisector Bond Actv | Add +282.2% | 1.84% | +1.28 |
| VXF Vanguard Extended Market ETF | Add +1877.9% | 0.93% | +0.88 |
| UCON First Trust Smith Unconstrai | Add +145.5% | 1.50% | +0.79 |
| SPGM State Street SPDR Portfolio | New | 0.69% | +0.69 |
| EFA iShares MSCI Eafe ETF | Add +373.5% | 0.82% | +0.63 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +33.2% | 2.99% | +0.62 |
| IYR iShares US Real Estate ETF | New | 0.61% | +0.61 |
| IJS iShares S&P Small-Cap 600 Va | Add +178.4% | 0.99% | +0.58 |
| JMUB JPMorgan Municipal ETF | Add +371.1% | 0.65% | +0.49 |
| XMHQ Invesco S&P Midcap Qual ETF | New | 0.42% | +0.42 |
| SDVY First Trust Smid Cap Rising | Add +88.2% | 0.96% | +0.40 |
| DIA SS SPDR Dow Jones Indus Avg | Add +52.0% | 1.35% | +0.37 |
| TBF Proshares Short 20+ Treasury | New | 0.37% | +0.37 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +34.6% | 1.56% | +0.34 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.33% | +0.33 |
| NVDA Nvidia Corp. | Add +0.3% | 0.89% | +0.33 |
| FMHI First Trust Municipal High I | New | 0.32% | +0.32 |
| IYW iShares Ustechnology ETF | Add +241.9% | 0.47% | +0.32 |
| BTI British American Tob-SP ADR | Add +311.5% | 0.41% | +0.30 |
| IYF iShares US Financials ETF | New | 0.29% | +0.29 |
| FIXD First Trust Smith Opportunis | Add +59.9% | 1.07% | +0.27 |
| EAPR Innovator Emerging Markets P | New | 0.27% | +0.27 |
| EEM iShares MSCI Emerging Market | Add +450.6% | 0.31% | +0.25 |
| PTLC Pacer Trendpilot US Large Ca | New | 0.24% | +0.24 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | New | 0.20% | +0.20 |
| NXST Nexstar Media Group Inc. | Add +223.8% | 0.29% | +0.20 |
| O Realty Income Corp. | New | 0.19% | +0.19 |
| IYJ iShares U.S. Industrials ETF | New | 0.17% | +0.17 |
| IWB iShares Russell 1000 ETF | New | 0.17% | +0.17 |
| IVW iShares S&P 500 Growth ETF | Add +19.6% | 1.25% | +0.17 |
| PTNQ Pacer Trendpilot 100 ETF | Add +640.8% | 0.21% | +0.17 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +465.8% | 0.21% | +0.17 |
| IWF iShares Russell 1000 Growth | New | 0.17% | +0.17 |
| NJUL Innovator Growth 100 Power B | New | 0.14% | +0.14 |
| IVE iShares S&P 500 Value ETF | Add +27.8% | 0.91% | +0.14 |
| JQUA JPMorgan US Quality Factor | New | 0.13% | +0.13 |
| PEP Pepsico Inc. | Add +120.3% | 0.23% | +0.11 |
| IYE iShares U.S. Energy ETF | New | 0.11% | +0.11 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 0.10% | +0.10 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +70.3% | 0.31% | +0.10 |
| TPLC Timothy PLN US LRG/Mid Cap | New | 0.09% | +0.09 |
| AUGT Allianzim US Eq BFFR10 AG-US | New | 0.08% | +0.08 |
| TPHD Timothy Plan High DVD STCK | New | 0.07% | +0.07 |
| VNQ Vanguard Real Estate ETF | Add +198.9% | 0.12% | +0.07 |
| AMZN Amazon.com Inc. | Add +4.2% | 1.19% | +0.07 |
| VTI VG Morningstar TS MKT ETF-US | Add +25.0% | 0.45% | +0.07 |
| GOOG Alphabet Inc. Class C | Add +34.4% | 0.33% | +0.07 |
| FTSM First Trust Enh Short Mat FD | Add +55.3% | 0.26% | +0.07 |
| RWL Invesco S&P 500 Revenue ETF | New | 0.06% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |