First Heartland Consultants, Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 8, 2026), First Heartland Consultants, Inc. reported 523 stock positions worth $1.3 billion. Its top holding was Ste STR SPDR PT S&P 500 ETF (SPYM) at 3.5% of the portfolio, followed by Aptus Collared Invest Opp (ACIO, 3.5%) and Invesco QQQ Trust Series 1 (QQQ, 2.7%). Compared with Q4 2025, it opened 46 new positions, sold out of 56, added to 224 and reduced 220. The biggest buy was a new position in FT Struct Credit Inc. Opp ETF (SCIO) and the biggest sale Fidelity Total Bond ETF (FBND, shares −94%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $1.3B (Q1 2026)
- SEC Filing
- 0001214659-26-004432 ↗ filed Apr 8, 2026
Holdings Value
Holdings 523 stocks · $1.3B
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.54% | 604,525 | $46.3M | Add +4.1% |
| ACIO Aptus Collared Invest Opp | 3.53% | 1,097,223 | $46.0M | Add +2.3% |
| QQQ Invesco QQQ Trust Series 1 | 2.69% | 60,777 | $35.1M | Reduce -17.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.57% | 733,830 | $33.5M | Add +1.7% |
| RDVY First Trust Rising Dividend | 2.51% | 480,671 | $32.8M | Add +24.9% |
| DRSK Aptus Defined Risk ETF | 2.07% | 988,042 | $27.0M | Add +2.4% |
| BSV Vanguard Short-Term Bond ETF | 1.98% | 330,177 | $25.9M | Add +3.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.88% | 37,815 | $24.6M | Reduce -26.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.82% | 418,811 | $23.7M | Add +2.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.79% | 238,066 | $23.3M | Add +2.0% |
| PYLD PIMCO Multisector Bond Actv | 1.78% | 888,723 | $23.3M | Add +5.2% |
| OSCV Opus Small Cap Value ETF | 1.67% | 552,154 | $21.8M | Add +1.5% |
| FRDM Freedom 100 Emeging MRKT ETF | 1.64% | 391,123 | $21.4M | Add +9.8% |
| IVW iShares S&P 500 Growth ETF | 1.56% | 179,696 | $20.3M | Reduce -13.3% |
| FTCB FT Core Investment Grade ETF | 1.54% | 959,188 | $20.1M | Add +31.3% |
| MINT PIMCO Enhanced Short Maturit | 1.31% | 170,459 | $17.1M | Add +1.7% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.28% | 392,982 | $16.7M | Add +24.1% |
| GRNY Fundstr Gran SH US LRG Cap | 1.16% | 634,351 | $15.1M | Add +6.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.16% | 34,517 | $15.1M | Add +6.1% |
| VOO Vanguard S&P 500 ETF | 1.09% | 23,719 | $14.2M | Add +1.4% |
| UCON First Trust Smith Unconstrai | 1.08% | 571,147 | $14.1M | Reduce -12.5% |
| EEM iShares MSCI Emerging Market | 1.06% | 243,141 | $13.8M | Add +69.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.06% | 70,319 | $13.8M | Add +2.5% |
| CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL | 1.02% | 400,919 | $13.3M | Add +24.6% |
| AAPL Apple Inc. | 1.00% | 51,530 | $13.1M | Reduce -4.3% |
| DIA SS SPDR Dow Jones Indus Avg filed as STATE STR SPDR DOW JONES IND | 0.98% | 27,720 | $12.8M | Add +20.4% |
| PTRB Pgim Total Return Bond ETF | 0.98% | 308,830 | $12.8M | Add +3.1% |
| NVDA Nvidia Corp. | 0.98% | 73,286 | $12.8M | Reduce -3.2% |
| VEA Vanguard Ftse Developed ETF | 0.97% | 197,943 | $12.7M | Add +1.3% |
| GRID First TRST Nasd Class Edg Sgiif | 0.91% | 72,329 | $11.8M | Reduce -22.6% |
| RLY SS Multi-Asset Real Ret ETF | 0.82% | 297,480 | $10.8M | Reduce -2.5% |
| SCIO FT Struct Credit Inc. Opp ETF | 0.81% | 513,852 | $10.6M | New |
| VTI VG Morningstar TS MKT ETF-US | 0.76% | 31,038 | $10.0M | Reduce -4.1% |
| AMZN Amazon.com Inc. | 0.75% | 46,816 | $9.8M | Reduce -4.5% |
| BNDX Vanguard Total Intl Bond ETF | 0.68% | 185,839 | $8.9M | Add +13.3% |
| BKAG BNY Mellon Core Bond ETF | 0.68% | 209,940 | $8.9M | Add +1.8% |
| FLGV Franklin U.S. Treasury Bond | 0.68% | 432,631 | $8.8M | Add +3.3% |
| IVV iShares Core S&P 500 ETF | 0.68% | 13,492 | $8.8M | Add +46.3% |
| QSPT FT Vest Nasdaq-100 Buffer Et | 0.66% | 281,151 | $8.6M | Add +789.8% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.63% | 141,291 | $8.2M | Reduce -4.0% |
| SDVY First Trust Smid Cap Rising | 0.62% | 206,615 | $8.1M | Reduce -11.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.62% | 16,915 | $8.1M | Add +0.5% |
| SHY iShares 1-3 Year Treasury Bo | 0.58% | 92,145 | $7.6M | Add +297.6% |
| FDMO Fidelity Momentum Factor ETF | 0.57% | 93,114 | $7.5M | New |
| FMB First Trust Managed Municipa | 0.56% | 145,146 | $7.4M | Add +11.4% |
| GRNJ Fundstr Gran SH US SM & Mid | 0.55% | 286,610 | $7.2M | Add +924.6% |
| BIV Vanguard Intermediate-Term B | 0.55% | 92,826 | $7.2M | Add +9.1% |
| QCAP FT NSDQ100CONSBUFFETF - Apr | 0.53% | 289,639 | $6.9M | Reduce -48.1% |
| VXUS Vanguard Total Intl Stock | 0.53% | 89,025 | $6.9M | Add +4.6% |
| TBIL F/M US Treasury 3 Month Bill | 0.52% | 135,140 | $6.7M | Add +16.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.50% | 104,171 | $6.5M | Add +11.3% |
| ITOT iShares Core S&P Total U.S. | 0.49% | 44,795 | $6.4M | Add +0.5% |
| IVE iShares S&P 500 Value ETF | 0.49% | 30,038 | $6.3M | Reduce -6.5% |
| EUSA iShares MSCI USA Equal Weigh | 0.47% | 60,835 | $6.2M | Add +2.8% |
| FBCG Fidelity Blue Chip Grow ETF | 0.44% | 115,009 | $5.8M | Reduce -14.9% |
| BND Vanguard Total Bond Market | 0.44% | 78,095 | $5.8M | Reduce -2.0% |
| IYW iShares Ustechnology ETF | 0.43% | 31,260 | $5.7M | Reduce -3.0% |
| MSFT Microsoft Corp. | 0.43% | 15,003 | $5.6M | Reduce -2.4% |
| QQQM Invesco Nasdaq 100 ETF | 0.42% | 23,301 | $5.5M | Reduce -20.6% |
| IUSG iShares Core S&P U.S. Growth | 0.42% | 35,559 | $5.5M | Reduce -1.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.42% | 20,763 | $5.4M | Add +3.6% |
| KAUG Inv US SML Cap PB ETF - Aug | 0.41% | 200,848 | $5.4M | Add +4.9% |
| IJS iShares S&P Small-Cap 600 Va | 0.40% | 44,551 | $5.3M | New |
| FESM Fidelity Enhanced Small Cap | 0.40% | 137,672 | $5.2M | Reduce -6.7% |
| WMT Walmart Inc. | 0.39% | 40,818 | $5.1M | Reduce -1.9% |
| IWM iShares Russell 2000 ETF | 0.39% | 20,380 | $5.1M | Reduce -44.1% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.38% | 146,005 | $5.0M | Add +9.3% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.38% | 136,466 | $4.9M | Reduce -22.5% |
| VIG Vanguard Dividend Apprec ETF | 0.35% | 21,531 | $4.6M | Reduce -1.1% |
| QDEC FT Vest Nasdaq-100 Buffer Et | 0.33% | 138,475 | $4.4M | Add +5.4% |
| VWO Vanguard Ftse Emerging Marke | 0.33% | 79,694 | $4.3M | Add +4.1% |
| SCHD Schwab US DVD Equity ETF | 0.32% | 134,485 | $4.1M | Add +6.8% |
| EELV Invesco S&P Emerging Markets | 0.32% | 146,796 | $4.1M | Add +27.6% |
| MTUM iShares MSCI USA Momentum Fa | 0.31% | 16,907 | $4.1M | Add +10.9% |
| IEMG iShares Core MSCI Emerging | 0.31% | 57,342 | $4.0M | Reduce -6.5% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.31% | 86,315 | $4.0M | Add +1.3% |
| IWV iShares Russell 3000 ETF | 0.31% | 10,743 | $4.0M | Reduce -1.2% |
| BLV Vanguard Long-Term Bond ETF | 0.30% | 57,165 | $3.9M | Add +9.9% |
| VMBS Vanguard Mortgage-Backed Sec | 0.30% | 83,679 | $3.9M | Add +9.3% |
| SPMO Invesco S&P 500 Momentum ETF | 0.29% | 33,985 | $3.8M | Reduce -49.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.29% | 112,348 | $3.8M | Reduce -0.4% |
| IYY iShares Dow Jones U.S. ETF | 0.29% | 23,572 | $3.7M | Reduce -1.6% |
| IYF iShares US Financials ETF | 0.28% | 31,137 | $3.7M | Reduce -2.2% |
| GJAN FT Vest US Equity Moderate B | 0.27% | 85,328 | $3.6M | New |
| USMV iShares MSCI USA Min Vol Fac | 0.27% | 37,637 | $3.5M | Add +22.6% |
| LLY Eli Lilly & Co. | 0.27% | 3,765 | $3.5M | Add +0.9% |
| TPLC Timothy PLN US LRG/Mid Cap | 0.25% | 71,246 | $3.3M | Add +0.6% |
| VEU Vanguard Ftse All-World Ex-U | 0.25% | 43,787 | $3.3M | Add +15.5% |
| DNP DNP Select Income Fund Inc. | 0.25% | 319,241 | $3.3M | Reduce -0.5% |
| EFA iShares MSCI Eafe ETF | 0.25% | 33,444 | $3.2M | Reduce -58.5% |
| FBTC Fidelity Wise Origin Bitcoin | 0.24% | 52,655 | $3.1M | Add +1.9% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 0.24% | 45,544 | $3.1M | Reduce -38.1% |
| CAT Caterpillar Inc. | 0.24% | 4,361 | $3.1M | Add +5.9% |
| AIRR First Trust Rba American Ind | 0.24% | 27,755 | $3.1M | Add +9.8% |
| JAVA JPMorgan Active Value ETF | 0.22% | 39,279 | $2.8M | Reduce -6.2% |
| EDIV State Street SPDR S&P Emergi | 0.22% | 71,148 | $2.8M | Reduce -32.4% |
| FLTR Vaneck Ig Floating Rate ETF | 0.21% | 105,119 | $2.7M | Add +6.8% |
| ASTS Ast Spacemobile Inc. | 0.20% | 32,262 | $2.7M | Add +1.9% |
| FV First Trust DW Focus 5 Fund | 0.20% | 43,109 | $2.6M | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 8,456 | $2.6M | Reduce -51.4% |
Portfolio Sells Q4 2025 → Q1 2026
| FBND Fidelity Total Bond ETF | Reduce -93.8% | 0.06% | −0.88 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -26.3% | 1.88% | −0.77 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -17.8% | 2.69% | −0.75 |
| IVES Dan Wedbush AI Rev ETF | Reduce -75.5% | 0.17% | −0.60 |
| QCAP FT NSDQ100CONSBUFFETF - Apr | Reduce -48.1% | 0.53% | −0.47 |
| IVW iShares S&P 500 Growth ETF | Reduce -13.3% | 1.56% | −0.38 |
| EFA iShares MSCI Eafe ETF | Reduce -58.5% | 0.25% | −0.34 |
| SPMO Invesco S&P 500 Momentum ETF | Reduce -49.1% | 0.29% | −0.31 |
| OEF iShares S&P 100 ETF | Sold out | 0.00% | −0.30 |
| IWM iShares Russell 2000 ETF | Reduce -44.1% | 0.39% | −0.29 |
| HTRB Hartford TTL RTRN BND ETF | Reduce -53.7% | 0.19% | −0.22 |
| JMOM JPMorgan US Momentum Factor | Reduce -66.4% | 0.11% | −0.21 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -51.4% | 0.20% | −0.20 |
| GRID First TRST Nasd Class Edg Sgiif | Reduce -22.6% | 0.91% | −0.18 |
| FNX First Trust Mid Cap Core Alp | Sold out | 0.00% | −0.17 |
| UCON First Trust Smith Unconstrai | Reduce -12.5% | 1.08% | −0.16 |
| BSEP Innovator U.S. Equity Buffer | Sold out | 0.00% | −0.16 |
| CGNG Cap Group New Geography Eq | Reduce -80.0% | 0.04% | −0.14 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -20.6% | 0.42% | −0.14 |
| MSFT Microsoft Corp. | Reduce -2.4% | 0.43% | −0.14 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Reduce -38.1% | 0.24% | −0.13 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -14.9% | 0.44% | −0.12 |
| AMZN Amazon.com Inc. | Reduce -4.5% | 0.75% | −0.11 |
| FMDE Fidelity Enhanced Mid Cap Co. | Reduce -22.5% | 0.38% | −0.11 |
| SCHP Schwab U.S. Tips ETF | Reduce -66.0% | 0.06% | −0.11 |
| AAPL Apple Inc. | Reduce -4.3% | 1.00% | −0.11 |
| IHAK iShares Cybersecurity & Tech | Sold out | 0.00% | −0.11 |
| EDIV State Street SPDR S&P Emergi | Reduce -32.4% | 0.22% | −0.10 |
| NVDA Nvidia Corp. | Reduce -3.2% | 0.98% | −0.09 |
| CIBR First Trust Nasdaq Cybersecu | Reduce -78.8% | 0.02% | −0.08 |
| NAPR Innovator Growth 100 Power B | Reduce -80.3% | 0.02% | −0.08 |
| AIQ Global X Art Intel & Tech | Reduce -79.3% | 0.02% | −0.07 |
| GLD SPDR Gold Shares | Reduce -54.0% | 0.07% | −0.06 |
| PAVE Global X US Infrastructure | Reduce -31.2% | 0.18% | −0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -76.0% | 0.02% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -4.1% | 0.76% | −0.06 |
| EAPR Innovator Emerging Markets P | Sold out | 0.00% | −0.06 |
| ARKF ARK Blockchain & Fintech Inn | Sold out | 0.00% | −0.05 |
| IYW iShares Ustechnology ETF | Reduce -3.0% | 0.43% | −0.05 |
| CNC Centene Corp. | Sold out | 0.00% | −0.05 |
| SDVY First Trust Smid Cap Rising | Reduce -11.1% | 0.62% | −0.05 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -4.0% | 0.63% | −0.05 |
| ORI Old Republic Intl Corp. | Sold out | 0.00% | −0.05 |
| META Meta Platforms Inc. Class A | Reduce -9.8% | 0.18% | −0.05 |
| GILD Gilead Sciences Inc. | Sold out | 0.00% | −0.05 |
| MPLX MPLX LP | Sold out | 0.00% | −0.05 |
| IAU iShares Gold Trust | Reduce -48.0% | 0.06% | −0.05 |
| EOG EOG Resources Inc. | Sold out | 0.00% | −0.04 |
| ITA iShares U.S. Aerospace & Def | Reduce -50.1% | 0.04% | −0.04 |
| ABBV Abbvie Inc. | Reduce -38.8% | 0.06% | −0.04 |
Portfolio Buys Q4 2025 → Q1 2026
| SCIO FT Struct Credit Inc. Opp ETF | New | 0.81% | +0.81 |
| QSPT FT Vest Nasdaq-100 Buffer Et | Add +789.8% | 0.66% | +0.58 |
| FDMO Fidelity Momentum Factor ETF | New | 0.57% | +0.57 |
| GRNJ Fundstr Gran SH US SM & Mid | Add +924.6% | 0.55% | +0.49 |
| RDVY First Trust Rising Dividend | Add +24.9% | 2.51% | +0.49 |
| EEM iShares MSCI Emerging Market | Add +69.7% | 1.06% | +0.46 |
| SHY iShares 1-3 Year Treasury Bo | Add +297.6% | 0.58% | +0.44 |
| IJS iShares S&P Small-Cap 600 Va | New | 0.40% | +0.40 |
| FTCB FT Core Investment Grade ETF | Add +31.3% | 1.54% | +0.36 |
| GJAN FT Vest US Equity Moderate B | New | 0.27% | +0.27 |
| FRDM Freedom 100 Emeging MRKT ETF | Add +9.8% | 1.64% | +0.25 |
| CGDV Cap Group Dividend Value | Add +24.1% | 1.28% | +0.23 |
| CGIC Cap Group Intl Core Eq | Add +24.6% | 1.02% | +0.22 |
| IVV iShares Core S&P 500 ETF | Add +46.3% | 0.68% | +0.20 |
| TAXF American Century Diver Muni | New | 0.20% | +0.20 |
| EJAN Innovator Emerging Markets P | New | 0.19% | +0.19 |
| DUHP Dimensional US High Profi Et | New | 0.18% | +0.18 |
| DDTJ Innovator Ed D10 Buff Jan | New | 0.16% | +0.16 |
| DIA SS SPDR Dow Jones Indus Avg | Add +20.4% | 0.98% | +0.14 |
| OSCV Opus Small Cap Value ETF | Add +1.5% | 1.67% | +0.14 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +1.7% | 2.57% | +0.14 |
| MNA Nylim Merger Arbtrage ETF-Ui | Add +660.8% | 0.15% | +0.13 |
| CARR Carrier Global Corp. | New | 0.12% | +0.12 |
| XME SS SPDR S&P Metals Mining | New | 0.12% | +0.12 |
| MUB iShares National Muni Bond E | Add +180.7% | 0.17% | +0.11 |
| GOVT iShares US Treasury Bond ETF | Add +160.9% | 0.14% | +0.09 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +134.9% | 0.15% | +0.08 |
| BNDX Vanguard Total Intl Bond ETF | Add +13.3% | 0.68% | +0.08 |
| BSV Vanguard Short-Term Bond ETF | Add +3.6% | 1.98% | +0.08 |
| TBIL F/M US Treasury 3 Month Bill | Add +16.3% | 0.52% | +0.08 |
| EELV Invesco S&P Emerging Markets | Add +27.6% | 0.32% | +0.08 |
| PYLD PIMCO Multisector Bond Actv | Add +5.2% | 1.78% | +0.08 |
| BLCR iShares LRG CP CR Act ETF-Ui | New | 0.08% | +0.08 |
| IDEF Ishars Def Ind TC Ac ETF-Ui | New | 0.07% | +0.07 |
| COWZ Pacer US Cash Cows 100 ETF | Add +11.3% | 0.50% | +0.07 |
| VWOB Vanguard Emerg MKTS Gov BND | Add +80.3% | 0.16% | +0.07 |
| WY Weyerhaeuser Co. | New | 0.07% | +0.07 |
| PSH Pgim Short Duration High YLD | New | 0.07% | +0.07 |
| VTIP Vanguard Short-Term Tips | New | 0.06% | +0.06 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +2.5% | 1.06% | +0.06 |
| QDF NT Qual Div ETF | Add +174.4% | 0.09% | +0.06 |
| FMB First Trust Managed Municipa | Add +11.4% | 0.56% | +0.06 |
| CAT Caterpillar Inc. | Add +5.9% | 0.24% | +0.06 |
| SCHD Schwab US DVD Equity ETF | Add +6.8% | 0.32% | +0.05 |
| FDVV Fidelity High Dividend ETF | New | 0.05% | +0.05 |
| IQDF NT Intl Qual Div ETF | Add +167.8% | 0.08% | +0.05 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +2.1% | 1.82% | +0.05 |
| USMV iShares MSCI USA Min Vol Fac | Add +22.6% | 0.27% | +0.05 |
| AIRR First Trust Rba American Ind | Add +9.8% | 0.24% | +0.05 |
| BIV Vanguard Intermediate-Term B | Add +9.1% | 0.55% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |