First Heartland Consultants, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 5, 2024), First Heartland Consultants, Inc. reported 453 stock positions worth $930.0 million. Its top holding was Aptus Collared Invest Opp (ACIO) at 3.7% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 3.6%) and Invesco QQQ Trust Series 1 (QQQ, 3.4%). Compared with Q2 2024, it opened 51 new positions, sold out of 43, added to 175 and reduced 205. The biggest buy was iShares S&P 500 Growth ETF (IVW, shares +66%) and the biggest sale PIMCO Multisector Bond Actv (PYLD, shares −79%).
- Most Recent 13F
- Q2 2026
- Location
- LAKE ST. LOUIS, MO
- CIK
- 0001428793
- Portfolio Value
- $930.0M (Q3 2024)
- SEC Filing
- 0001214659-24-018465 ↗ filed Nov 5, 2024
Holdings Value
Holdings 453 stocks · $930.0M
| ACIO Aptus Collared Invest Opp | 3.65% | 854,375 | $34.0M | Add +5.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.63% | 500,657 | $33.8M | Add +1.7% |
| QQQ Invesco QQQ Trust Series 1 | 3.44% | 65,592 | $32.0M | Add +29.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.14% | 50,868 | $29.2M | Add +12.2% |
| BSV Vanguard Short-Term Bond ETF | 3.03% | 358,005 | $28.2M | Reduce -4.1% |
| IVW iShares S&P 500 Growth ETF | 2.90% | 281,466 | $26.9M | Add +66.0% |
| RDVY First Trust Rising Dividend | 2.16% | 339,475 | $20.1M | Add +71.9% |
| OSCV Opus Small Cap Value ETF | 2.16% | 536,209 | $20.1M | Add +0.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.16% | 52,259 | $20.1M | Reduce -0.0% |
| SPYG SS SPDR P S&P 500 Growth ETF | 2.03% | 227,360 | $18.9M | Add +2.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.99% | 492,042 | $18.5M | Add +17.3% |
| FIXD First Trust Smith Opportunis | 1.92% | 393,695 | $17.8M | Add +3.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.75% | 307,562 | $16.3M | Add +0.5% |
| AAPL Apple Inc. | 1.74% | 69,536 | $16.2M | Reduce -5.9% |
| DRSK Aptus Defined Risk ETF | 1.71% | 561,739 | $15.9M | Add +26.9% |
| IWV iShares Russell 3000 ETF | 1.60% | 45,674 | $14.9M | Add +243.1% |
| VIG Vanguard Dividend Apprec ETF | 1.34% | 63,043 | $12.5M | Add +5.9% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.32% | 200,543 | $12.3M | Add +2.4% |
| SDVY First Trust Smid Cap Rising | 1.25% | 320,792 | $11.7M | Add +33.2% |
| AMZN Amazon.com Inc. | 1.24% | 62,021 | $11.6M | Reduce -14.2% |
| NVDA Nvidia Corp. | 1.22% | 93,739 | $11.4M | Reduce -5.5% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 1.14% | 25,162 | $10.6M | Add +6.3% |
| JUCY Aptus Enhanced Yield ETF | 1.11% | 444,753 | $10.3M | Reduce -22.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.07% | 57,268 | $10.0M | Add +0.3% |
| ADME Aptus Drwdwn MGD Eqty ETF | 1.03% | 207,115 | $9.6M | Reduce -0.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.97% | 33,701 | $9.0M | Add +31.9% |
| GRID First TRST Nasd Class Edg Sgiif | 0.95% | 69,580 | $8.9M | Add +81.7% |
| IVV iShares Core S&P 500 ETF | 0.91% | 14,666 | $8.5M | Add +2.5% |
| VEA Vanguard Ftse Developed ETF | 0.91% | 159,631 | $8.4M | Add +0.1% |
| MINT PIMCO Enhanced Short Maturit | 0.79% | 72,766 | $7.3M | Reduce -4.5% |
| IVE iShares S&P 500 Value ETF | 0.73% | 34,313 | $6.8M | Reduce -11.4% |
| BKAG BNY Mellon Core Bond ETF | 0.71% | 153,864 | $6.6M | Reduce -27.6% |
| MSFT Microsoft Corp. | 0.71% | 15,257 | $6.6M | Reduce -0.6% |
| SPGM State Street SPDR Portfolio | 0.67% | 95,480 | $6.2M | Reduce -16.3% |
| BNDX Vanguard Total Intl Bond ETF | 0.66% | 122,424 | $6.2M | Reduce -0.7% |
| ITOT iShares Core S&P Total U.S. | 0.66% | 48,813 | $6.1M | Reduce -5.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.63% | 20,807 | $5.9M | Add +17.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.61% | 12,297 | $5.7M | Reduce -2.8% |
| IYW iShares Ustechnology ETF | 0.58% | 35,310 | $5.4M | Reduce -4.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.57% | 91,996 | $5.3M | Reduce -45.6% |
| FMB First Trust Managed Municipa | 0.55% | 99,197 | $5.2M | Reduce -1.5% |
| BIV Vanguard Intermediate-Term B | 0.55% | 64,989 | $5.1M | Reduce -0.1% |
| EDIV State Street SPDR S&P Emergi | 0.55% | 134,863 | $5.1M | New |
| FDL First Trust Morn DVD Lead Inc. | 0.53% | 117,959 | $4.9M | Reduce -50.6% |
| IUSG iShares Core S&P U.S. Growth | 0.53% | 37,496 | $4.9M | Reduce -2.0% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.52% | 102,664 | $4.8M | Add +38.5% |
| TBIL F/M US Treasury 3 Month Bill | 0.52% | 96,670 | $4.8M | Add +17.9% |
| BND Vanguard Total Bond Market | 0.52% | 64,361 | $4.8M | Reduce -53.8% |
| QQQM Invesco Nasdaq 100 ETF | 0.52% | 23,921 | $4.8M | Add +21.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.48% | 18,842 | $4.5M | Reduce -43.5% |
| PYLD PIMCO Multisector Bond Actv | 0.44% | 152,615 | $4.1M | Reduce -78.6% |
| VOO Vanguard S&P 500 ETF | 0.41% | 7,276 | $3.8M | Add +9.4% |
| EFA iShares MSCI Eafe ETF | 0.41% | 45,154 | $3.8M | Reduce -60.3% |
| IJS iShares S&P Small-Cap 600 Va | 0.40% | 34,251 | $3.7M | Add +0.0% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.38% | 34,456 | $3.5M | Reduce -31.4% |
| LLY Eli Lilly & Co. | 0.37% | 3,931 | $3.5M | Reduce -5.6% |
| IYY iShares Dow Jones U.S. ETF | 0.36% | 23,742 | $3.3M | Add +1.7% |
| WMT Walmart Inc. | 0.35% | 39,750 | $3.2M | Reduce -1.0% |
| BLV Vanguard Long-Term Bond ETF | 0.34% | 42,642 | $3.2M | Add +1.0% |
| FV First Trust DW Focus 5 Fund | 0.34% | 54,431 | $3.2M | Reduce -1.1% |
| JAAA Janus Henderson Aaa Clo ETF | 0.34% | 62,042 | $3.2M | Reduce -80.9% |
| IWM iShares Russell 2000 ETF | 0.33% | 13,962 | $3.1M | Add +485.4% |
| NJUL Innovator Growth 100 Power B | 0.33% | 50,615 | $3.1M | Add +102.6% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.33% | 33,471 | $3.1M | Reduce -74.7% |
| PZA Invesco National Amt-Free Mu | 0.32% | 123,434 | $3.0M | Reduce -2.9% |
| IYF iShares US Financials ETF | 0.32% | 28,648 | $3.0M | Reduce -2.2% |
| VWO Vanguard Ftse Emerging Marke | 0.32% | 61,527 | $2.9M | Reduce -1.1% |
| NAPR Innovator Growth 100 Power B | 0.31% | 59,369 | $2.9M | Reduce -33.7% |
| XSEP FT Vest U.S. Equity Enhance | 0.31% | 74,736 | $2.9M | Add +82.4% |
| VMBS Vanguard Mortgage-Backed Sec | 0.30% | 60,003 | $2.8M | Add +6.5% |
| USMV iShares MSCI USA Min Vol Fac | 0.30% | 30,697 | $2.8M | Reduce -26.0% |
| DNP DNP Select Income Fund Inc. | 0.30% | 277,516 | $2.8M | Add +0.5% |
| GOOG Alphabet Inc. Class C | 0.29% | 15,966 | $2.7M | Reduce -23.7% |
| EUSA iShares MSCI USA Equal Weigh | 0.28% | 27,354 | $2.6M | Reduce -3.6% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.28% | 31,944 | $2.6M | New |
| SCHD Schwab US DVD Equity ETF | 0.27% | 29,400 | $2.5M | Reduce -25.9% |
| USFR Wisdomtree Floating Rate Tre | 0.26% | 47,888 | $2.4M | Reduce -54.5% |
| FTSL First Trust Senior Loan ETF | 0.25% | 51,414 | $2.4M | Reduce -5.5% |
| UCON First Trust Smith Unconstrai | 0.25% | 93,632 | $2.4M | Reduce -13.2% |
| NOBL Proshares S&P 500 Dividend A | 0.24% | 21,076 | $2.3M | Add +5.5% |
| CIBR First Trust Nasdaq Cybersecu | 0.24% | 37,214 | $2.2M | Add +135.9% |
| XLK SS Technology Select Sector | 0.23% | 9,594 | $2.2M | Add +4.4% |
| FTSM First Trust Enh Short Mat FD | 0.23% | 35,721 | $2.1M | No change |
| FBCG Fidelity Blue Chip Grow ETF | 0.23% | 49,740 | $2.1M | Add +5.1% |
| FVD First Trust Value Line DVD | 0.23% | 46,235 | $2.1M | Reduce -64.2% |
| META Meta Platforms Inc. Class A | 0.22% | 3,641 | $2.1M | Add +0.8% |
| V Visa Inc. Class A | 0.22% | 7,526 | $2.1M | Reduce -14.4% |
| JQUA JPMorgan US Quality Factor | 0.22% | 36,125 | $2.0M | Add +5.4% |
| QUAL iShares MSCI USA Quality Fac | 0.22% | 11,295 | $2.0M | Add +21.3% |
| VXUS Vanguard Total Intl Stock | 0.21% | 30,382 | $2.0M | Reduce -52.2% |
| IPG Interpublic Group of Cos Inc. | 0.21% | 11,948 | $1.9M | Add +49.0% |
| IEF iShares 7-10 Year Treasury B | 0.21% | 19,713 | $1.9M | Add +274.6% |
| QJUN FT Vest Nasdaq-100 Buffer Et | 0.21% | 70,764 | $1.9M | Add +95.7% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.20% | 62,472 | $1.9M | Reduce -20.0% |
| COST Costco Wholesale Corp. | 0.20% | 2,094 | $1.9M | Add +3.6% |
| IUSV iShares Core S&P U.S. Value | 0.20% | 19,195 | $1.8M | Reduce -2.9% |
| JPM JPMorgan Chase & Co. | 0.19% | 8,531 | $1.8M | Add +2.0% |
| FAUG FT Vest U.S. Equity Buffer E | 0.19% | 39,289 | $1.8M | Add +249.6% |
| TPLC Timothy PLN US LRG/Mid Cap | 0.19% | 40,570 | $1.8M | Add +0.6% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.19% | 35,475 | $1.8M | Add +22.9% |
Portfolio Sells Q2 2024 → Q3 2024
| PYLD PIMCO Multisector Bond Actv | Reduce -78.6% | 0.44% | −1.38 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -80.9% | 0.34% | −1.30 |
| MDY State Street SPDR S&P Midcap | Reduce -97.6% | 0.03% | −1.09 |
| UITB Victoryshares Core Intermedi | Reduce -98.0% | 0.02% | −1.05 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -74.7% | 0.33% | −0.83 |
| IDUB Aptus Intl Enhan YLD ETF | Reduce -96.4% | 0.03% | −0.71 |
| DJUL FT Vest US Equity Deep Buffe | Reduce -90.8% | 0.07% | −0.61 |
| JMUB JPMorgan Municipal ETF | Reduce -91.9% | 0.05% | −0.55 |
| EFA iShares MSCI Eafe ETF | Reduce -60.3% | 0.41% | −0.48 |
| BND Vanguard Total Bond Market | Reduce -53.8% | 0.52% | −0.48 |
| JMST JPM Ultra-Short Muni Income | Sold out | 0.00% | −0.42 |
| BTI British American Tob-SP ADR | Reduce -84.5% | 0.10% | −0.39 |
| SPGP Invesco S&P 500 Garp ETF | Reduce -80.7% | 0.10% | −0.37 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -50.6% | 0.53% | −0.37 |
| BUFF Innovator Laddered Allocatio | Sold out | 0.00% | −0.35 |
| TLT iShares 20+ Year Treasury BD | Reduce -69.9% | 0.19% | −0.35 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -45.6% | 0.57% | −0.34 |
| FNX First Trust Mid Cap Core Alp | Reduce -86.1% | 0.06% | −0.33 |
| FVD First Trust Value Line DVD | Reduce -64.2% | 0.23% | −0.30 |
| NXST Nexstar Media Group Inc. | Sold out | 0.00% | −0.27 |
| USFR Wisdomtree Floating Rate Tre | Reduce -54.5% | 0.26% | −0.27 |
| FMHI First Trust Municipal High I | Sold out | 0.00% | −0.26 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -43.5% | 0.48% | −0.24 |
| PTLC Pacer Trendpilot US Large Ca | Sold out | 0.00% | −0.24 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Sold out | 0.00% | −0.24 |
| JUCY Aptus Enhanced Yield ETF | Reduce -22.5% | 1.11% | −0.21 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -86.4% | 0.03% | −0.19 |
| TRP TC Energy Corp. | Reduce -82.5% | 0.06% | −0.19 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -91.0% | 0.02% | −0.19 |
| EAPR Innovator Emerging Markets P | Reduce -76.2% | 0.07% | −0.19 |
| EPD Enterprise Products Partners | Reduce -82.8% | 0.07% | −0.19 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −0.18 |
| IWF iShares Russell 1000 Growth | Sold out | 0.00% | −0.18 |
| VXUS Vanguard Total Intl Stock | Reduce -52.2% | 0.21% | −0.17 |
| IWB iShares Russell 1000 ETF | Sold out | 0.00% | −0.17 |
| JPIE JPMorgan Income ETF | Reduce -76.5% | 0.06% | −0.17 |
| RWM Proshares Short RUSSELL2000 | Sold out | 0.00% | −0.16 |
| BKAG BNY Mellon Core Bond ETF | Reduce -27.6% | 0.71% | −0.16 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -72.3% | 0.08% | −0.16 |
| TBF Proshares Short 20+ Treasury | Sold out | 0.00% | −0.16 |
| SPTI SS SPDR P Int Term TSY ETF | Sold out | 0.00% | −0.15 |
| FTCS First Trust Capital Strength | Reduce -76.0% | 0.06% | −0.15 |
| IHDG Wisdomtree International Hed | Reduce -50.3% | 0.17% | −0.15 |
| AMZN Amazon.com Inc. | Reduce -14.2% | 1.24% | −0.15 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -81.5% | 0.04% | −0.14 |
| PROSHARES SHORT S&P500 | Sold out | 0.00% | −0.14 |
| QDEC FT Vest Nasdaq-100 Buffer Et | Sold out | 0.00% | −0.13 |
| PEP Pepsico Inc. | Reduce -64.6% | 0.08% | −0.13 |
| IYZ iShares US Telecommunication | Sold out | 0.00% | −0.13 |
| RSP Invesco S&P 500 Equal Weight | Reduce -63.2% | 0.10% | −0.12 |
Portfolio Buys Q2 2024 → Q3 2024
| IVW iShares S&P 500 Growth ETF | Add +66.0% | 2.90% | +1.34 |
| IWV iShares Russell 3000 ETF | Add +243.1% | 1.60% | +1.20 |
| RDVY First Trust Rising Dividend | Add +71.9% | 2.16% | +1.09 |
| QQQ Invesco QQQ Trust Series 1 | Add +29.2% | 3.44% | +1.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +12.2% | 3.14% | +0.68 |
| ACIO Aptus Collared Invest Opp | Add +5.8% | 3.65% | +0.63 |
| EDIV State Street SPDR S&P Emergi | New | 0.55% | +0.55 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +17.3% | 1.99% | +0.52 |
| DRSK Aptus Defined Risk ETF | Add +26.9% | 1.71% | +0.52 |
| GRID First TRST Nasd Class Edg Sgiif | Add +81.7% | 0.95% | +0.51 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +1.7% | 3.63% | +0.50 |
| SDVY First Trust Smid Cap Rising | Add +33.2% | 1.25% | +0.46 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +31.9% | 0.97% | +0.33 |
| OSCV Opus Small Cap Value ETF | Add +0.1% | 2.16% | +0.32 |
| FIXD First Trust Smith Opportunis | Add +3.8% | 1.92% | +0.29 |
| IWM iShares Russell 2000 ETF | Add +485.4% | 0.33% | +0.28 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | New | 0.28% | +0.28 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +2.8% | 2.03% | +0.27 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +0.5% | 1.75% | +0.27 |
| VIG Vanguard Dividend Apprec ETF | Add +5.9% | 1.34% | +0.26 |
| DIA SS SPDR Dow Jones Indus Avg | Add +6.3% | 1.14% | +0.22 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +38.5% | 0.52% | +0.19 |
| IPG Interpublic Group of Cos Inc. | Add +49.0% | 0.21% | +0.18 |
| NJUL Innovator Growth 100 Power B | Add +102.6% | 0.33% | +0.18 |
| FXI iShares China Large-Cap ETF | New | 0.18% | +0.18 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +2.4% | 1.32% | +0.17 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.3% | 1.07% | +0.16 |
| VTI VG Morningstar TS MKT ETF-US | Add +17.8% | 0.63% | +0.16 |
| IEF iShares 7-10 Year Treasury B | Add +274.6% | 0.21% | +0.16 |
| XSEP FT Vest U.S. Equity Enhance | Add +82.4% | 0.31% | +0.15 |
| SPDR SER TR | New | 0.15% | +0.15 |
| TLH iShares 10-20 Year Treasury | New | 0.15% | +0.15 |
| IYM iShares U.S. Basic Materials | Add +579.1% | 0.17% | +0.15 |
| CIBR First Trust Nasdaq Cybersecu | Add +135.9% | 0.24% | +0.15 |
| SHV iShares 0-1 Year Treasury Bo | New | 0.14% | +0.14 |
| FAUG FT Vest U.S. Equity Buffer E | Add +249.6% | 0.19% | +0.14 |
| IVV iShares Core S&P 500 ETF | Add +2.5% | 0.91% | +0.13 |
| QQQM Invesco Nasdaq 100 ETF | Add +21.2% | 0.52% | +0.13 |
| VEA Vanguard Ftse Developed ETF | Add +0.1% | 0.91% | +0.12 |
| MBB iShares MBS ETF | Add +16.8% | 0.14% | +0.12 |
| EFV iShares MSCI Eafe Value ETF | Add +180.7% | 0.16% | +0.11 |
| TBIL F/M US Treasury 3 Month Bill | Add +17.9% | 0.52% | +0.11 |
| QJUN FT Vest Nasdaq-100 Buffer Et | Add +95.7% | 0.21% | +0.11 |
| VOO Vanguard S&P 500 ETF | Add +9.4% | 0.41% | +0.08 |
| DNP DNP Select Income Fund Inc. | Add +0.5% | 0.30% | +0.07 |
| SMAY FT Vest U.S. Small Cap Moder | Add +268.5% | 0.09% | +0.07 |
| VEU Vanguard Ftse All-World Ex-U | Add +121.5% | 0.11% | +0.07 |
| IJS iShares S&P Small-Cap 600 Va | Add +0.0% | 0.40% | +0.07 |
| QUAL iShares MSCI USA Quality Fac | Add +21.3% | 0.22% | +0.06 |
| IWN iShares Russell 2000 Value E | New | 0.06% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 589 | $1.5B | SPYM, ACIO, QQQ, RDVY, SPDW |
| Q1 2026 | 523 | $1.3B | SPYM, ACIO, QQQ, SPDW, RDVY |
| Q4 2025 | 533 | $1.3B | ACIO, SPYM, QQQ, SPY, SPDW |
| Q3 2025 | 523 | $1.2B | ACIO, SPYM, QQQ, SPY, DRSK |
| Q2 2025 | 503 | $1.1B | ACIO, SPYM, QQQ, IVW, UCON |
| Q1 2025 | 439 | $969.0M | SPYM, ACIO, SPY, UCON, DRSK |
| Q4 2024 | 448 | $975.3M | SPYM, ACIO, QQQ, SPY, BSV |
| Q3 2024 | 453 | $930.0M | ACIO, SPYM, QQQ, SPY, BSV |
| Q2 2024 | 445 | $1.0B | SPYM, ACIO, BSV, SPY, QQQ |
| Q1 2024 | 422 | $963.4M | QQQ, SPYM, ACIO, SPY, JAAA |