Herold Advisors, Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 22, 2026), Herold Advisors, Inc. reported 273 stock positions worth $505.9 million. Its top holding was Apple (AAPL) at 4.7% of the portfolio, followed by Nvidia (NVDA, 4.5%) and Microsoft (MSFT, 2.8%). Compared with Q1 2026, it opened 18 new positions, sold out of 8, added to 109 and reduced 90. The biggest buy was Eli Lilly (LLY, shares +4%) and the biggest sale Walmart (WMT, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $505.9M (Q2 2026)
- SEC Filing
- 0001172661-26-002737 ↗ filed Jul 22, 2026
Holdings Value
Holdings 273 stocks · $505.9M
| AAPL Apple Inc. | 4.72% | 82,587 | $23.9M | Reduce -1.6% |
| NVDA Nvidia Corp. | 4.51% | 114,077 | $22.8M | Add +0.3% |
| MSFT Microsoft Corp. | 2.75% | 37,327 | $13.9M | Add +1.9% |
| LLY Eli Lilly & Co. | 2.50% | 10,550 | $12.7M | Add +3.5% |
| DFUS Dimensional US Eq MKT ETF | 2.41% | 148,859 | $12.2M | Add +12.7% |
| AVUS Avantis U.S. Equity ETF | 2.06% | 81,375 | $10.4M | Reduce -3.5% |
| AVLC Avantis US LG Cap Eq ETF | 1.93% | 108,644 | $9.8M | Add +19.9% |
| JPM JPMorgan Chase & Co. | 1.89% | 29,211 | $9.6M | Add +1.1% |
| GOOGL Alphabet Inc. Class A | 1.77% | 25,060 | $9.0M | Add +0.6% |
| XOM Exxon Mobil Corp. | 1.77% | 65,431 | $8.9M | Add +0.1% |
| ABBV Abbvie Inc. | 1.75% | 35,123 | $8.8M | Add +0.1% |
| MA Mastercard Inc. Class A | 1.61% | 15,902 | $8.2M | Add +0.7% |
| WMT Walmart Inc. | 1.58% | 70,340 | $8.0M | Reduce -0.2% |
| DFCF Dimensional Core Fixed Inc. | 1.57% | 188,195 | $7.9M | Add +8.2% |
| AVIG Avantis Core Fixed Income | 1.54% | 188,219 | $7.8M | Add +7.9% |
| V Visa Inc. Class A | 1.51% | 22,213 | $7.6M | Reduce -1.9% |
| APH Amphenol Corp. Class A | 1.42% | 40,777 | $7.2M | Reduce -0.0% |
| IGIB iShares 5-10Y Inv Grade Corp. | 1.15% | 109,570 | $5.8M | Add +13.2% |
| QLC NT US Qual LC ETF | 1.15% | 64,695 | $5.8M | Add +14.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.10% | 19,748 | $5.5M | Add +0.7% |
| IQDY NT Intl Qual Div DYN ETF | 1.09% | 128,882 | $5.5M | Add +13.6% |
| SKOR NT Crdscr US Corp. BD ETF | 1.05% | 109,600 | $5.3M | Add +11.7% |
| AMZN Amazon.com Inc. | 1.02% | 21,589 | $5.2M | Reduce -0.6% |
| CVX Chevron Corp. | 0.97% | 29,727 | $4.9M | Add +8.1% |
| DFIV Dimensional International Va | 0.95% | 89,364 | $4.8M | Add +11.5% |
| HD Home Depot Inc. | 0.91% | 13,017 | $4.6M | Add +1.6% |
| QGRW Wisdomtree US Quality Growth | 0.88% | 67,404 | $4.5M | Add +11.2% |
| TSLA Tesla Inc. | 0.85% | 10,280 | $4.3M | Add +1.6% |
| META Meta Platforms Inc. Class A | 0.81% | 7,259 | $4.1M | Add +3.5% |
| MRK Merck & Co. Inc. | 0.80% | 31,620 | $4.1M | Reduce -0.1% |
| AVDE Avantis International Equity | 0.79% | 44,832 | $4.0M | Reduce -3.4% |
| AVUV Avantis US Small Cap Value | 0.78% | 31,860 | $4.0M | Add +5.8% |
| VZ Verizon Communications Inc. | 0.77% | 91,531 | $3.9M | Add +6.0% |
| JNJ Johnson & Johnson | 0.77% | 15,267 | $3.9M | Reduce -0.9% |
| AVLV Avantis US Large Cap Value | 0.74% | 41,231 | $3.8M | Add +16.2% |
| JEPI JPMorgan Equity Premium Inco | 0.70% | 62,700 | $3.5M | Add +4.7% |
| JPST JPMorgan Ultra-Short Income | 0.68% | 67,880 | $3.4M | Reduce -8.9% |
| PG The Procter & Gamble Co. | 0.66% | 22,951 | $3.4M | Reduce -1.9% |
| BIP Brookfield Infrastructure Pa | 0.65% | 90,061 | $3.3M | Reduce -4.4% |
| ETN Eaton Corp. PLC | 0.64% | 7,649 | $3.3M | Reduce -3.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.63% | 6,404 | $3.2M | Add +4.2% |
| XLE SS Energy Select Sector | 0.62% | 59,269 | $3.1M | Reduce -0.5% |
| CB Chubb Ltd. | 0.61% | 9,020 | $3.1M | Add +0.0% |
| AVGO Broadcom Inc. | 0.59% | 7,946 | $3.0M | Reduce -3.4% |
| DSTL Distillate US Fundamental St | 0.58% | 49,321 | $3.0M | Reduce -28.4% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.58% | 47,728 | $2.9M | Add +9.6% |
| GLW Corning Inc. | 0.58% | 11,415 | $2.9M | Reduce -5.0% |
| DFAU Dimensional US Core Equity M | 0.55% | 54,267 | $2.8M | Add +2.1% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.55% | 56,091 | $2.8M | Add +8.2% |
| PSX Phillips 66 | 0.53% | 15,842 | $2.7M | Reduce -1.7% |
| CAT Caterpillar Inc. | 0.52% | 2,493 | $2.7M | Reduce -5.3% |
| BN Brookfield Corp. | 0.52% | 62,014 | $2.6M | No change |
| CTAS Cintas Corp. | 0.51% | 15,092 | $2.6M | No change |
| ISRG Intuitive Surgical Inc. | 0.51% | 6,450 | $2.6M | No change |
| DGRW Wisdomtree U.S. Quality Divi | 0.48% | 25,654 | $2.5M | Reduce -12.0% |
| GOOG Alphabet Inc. Class C | 0.48% | 6,906 | $2.4M | Add +0.1% |
| COST Costco Wholesale Corp. | 0.48% | 2,590 | $2.4M | Add +0.9% |
| NEE Nextera Energy Inc. | 0.47% | 27,346 | $2.4M | Add +1.3% |
| KLAC KLA Corp. | 0.47% | 7,860 | $2.4M | Reduce -9.6% |
| LRCX Lam Research Corp. | 0.47% | 5,450 | $2.4M | Reduce -2.4% |
| QCOM Qualcomm Inc. | 0.46% | 12,744 | $2.4M | Reduce -2.1% |
| GLD SPDR Gold Shares | 0.45% | 6,129 | $2.3M | Reduce -2.5% |
| T AT&T Inc. | 0.44% | 109,149 | $2.2M | Add +7.4% |
| AVEM Avantis Emerging Markets Eq | 0.44% | 23,025 | $2.2M | Add +7.4% |
| SCHG Schwab US Large-Cap Growth | 0.44% | 65,482 | $2.2M | Add +7.9% |
| JPEF JPMorgan Equity Focus ETF | 0.43% | 27,188 | $2.2M | Add +29.7% |
| CSCO Cisco Systems Inc. | 0.42% | 18,185 | $2.1M | Reduce -4.2% |
| NUE Nucor Corp. | 0.42% | 9,440 | $2.1M | No change |
| BMY Bristol-Myers Squibb Co. | 0.41% | 35,910 | $2.1M | Reduce -0.2% |
| BAC Bank of America Corp. | 0.41% | 36,404 | $2.1M | Add +7.6% |
| PFE Pfizer Inc. | 0.39% | 81,250 | $2.0M | Add +8.3% |
| GE General Electric filed as GE AEROSPACE | 0.38% | 5,158 | $1.9M | Add +12.3% |
| ED Consolidated Edison Inc. | 0.38% | 17,334 | $1.9M | Add +0.6% |
| RTX RTX Corp. | 0.38% | 10,040 | $1.9M | Reduce -1.1% |
| OKE Oneok Inc. | 0.37% | 21,675 | $1.9M | Reduce -2.6% |
| GS Goldman Sachs Group Inc. | 0.36% | 1,825 | $1.8M | Add +2.2% |
| MU Micron Technology Inc. | 0.36% | 1,581 | $1.8M | Reduce -15.9% |
| SPGI S&P Global Inc. | 0.36% | 4,485 | $1.8M | Reduce -1.1% |
| AMD Advanced Micro Devices | 0.35% | 3,062 | $1.8M | Reduce -4.1% |
| MS Morgan Stanley | 0.34% | 8,232 | $1.7M | Add +0.8% |
| DE Deere & Co. | 0.34% | 2,704 | $1.7M | No change |
| BA The Boeing Co. | 0.34% | 7,901 | $1.7M | Reduce -3.1% |
| SHEL Shell PLC-ADR | 0.34% | 21,831 | $1.7M | Add +0.0% |
| LMT Lockheed Martin Corp. | 0.32% | 3,174 | $1.6M | Reduce -10.4% |
| BKLC BNY Mellon US LRG Cap Cor | 0.32% | 11,174 | $1.6M | Add +0.0% |
| AVGB Avantis Credit ETF | 0.31% | 30,981 | $1.6M | Add +45.3% |
| LRGF iShares US Equity Factor ETF | 0.31% | 20,506 | $1.6M | Add +61.0% |
| PLD Prologis Inc. | 0.30% | 11,047 | $1.5M | Reduce -1.4% |
| USFR Wisdomtree Floating Rate Tre | 0.29% | 29,446 | $1.5M | Reduce -21.6% |
| AMAT Applied Materials Inc. | 0.28% | 1,935 | $1.4M | Reduce -8.0% |
| AVMV Avantis US Mid Cap Val ETF | 0.27% | 17,046 | $1.4M | Add +16.9% |
| NTSX Wisdomtree US Efficient Core | 0.27% | 23,000 | $1.4M | Reduce -4.2% |
| BBBI BBLX BBB 5-10Y Corpbond ETF | 0.27% | 26,135 | $1.3M | Add +62.0% |
| MCD McDonald's Corp. | 0.26% | 4,945 | $1.3M | Reduce -0.3% |
| RDVY First Trust Rising Dividend | 0.26% | 16,543 | $1.3M | Reduce -1.1% |
| PEG Public Service Enterprise GP | 0.26% | 16,078 | $1.3M | Add +6.1% |
| JBND JPMorgan Active Bond ETF | 0.26% | 24,362 | $1.3M | Add +87.1% |
| C Citigroup Inc. | 0.26% | 9,285 | $1.3M | Add +1.4% |
| CWB SS SPDR BB Conv Sec ETF | 0.25% | 11,925 | $1.3M | No change |
| AMGN Amgen Inc. | 0.25% | 3,526 | $1.3M | Reduce -2.7% |
Portfolio Sells Q1 2026 → Q2 2026
| WMT Walmart Inc. | Reduce -0.2% | 1.58% | −0.35 |
| DSTL Distillate US Fundamental St | Reduce -28.4% | 0.58% | −0.29 |
| XLE SS Energy Select Sector | Reduce -0.5% | 0.62% | −0.18 |
| LMT Lockheed Martin Corp. | Reduce -10.4% | 0.32% | −0.15 |
| JPST JPMorgan Ultra-Short Income | Reduce -8.9% | 0.68% | −0.15 |
| GLD SPDR Gold Shares | Reduce -2.5% | 0.45% | −0.15 |
| USFR Wisdomtree Floating Rate Tre | Reduce -21.6% | 0.29% | −0.12 |
| PSX Phillips 66 | Reduce -1.7% | 0.53% | −0.12 |
| JPIE JPMorgan Income ETF | Reduce -25.4% | 0.23% | −0.11 |
| BIP Brookfield Infrastructure Pa | Reduce -4.4% | 0.65% | −0.10 |
| GSLC Goldman Activebeta US LC ETF | Reduce -27.9% | 0.24% | −0.08 |
| QLV NT US Qual Lowvol ETF | Reduce -45.0% | 0.09% | −0.08 |
| PG The Procter & Gamble Co. | Reduce -1.9% | 0.66% | −0.08 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -12.0% | 0.48% | −0.08 |
| AVDE Avantis International Equity | Reduce -3.4% | 0.79% | −0.07 |
| MCD McDonald's Corp. | Reduce -0.3% | 0.26% | −0.07 |
| JQUA JPMorgan US Quality Factor | Reduce -33.9% | 0.16% | −0.07 |
| BMY Bristol-Myers Squibb Co. | Reduce -0.2% | 0.41% | −0.07 |
| OKE Oneok Inc. | Reduce -2.6% | 0.37% | −0.07 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.06 |
| SPGI S&P Global Inc. | Reduce -1.1% | 0.36% | −0.06 |
| ABT Abbott Laboratories | Reduce -1.2% | 0.22% | −0.06 |
| JNJ Johnson & Johnson | Reduce -0.9% | 0.77% | −0.06 |
| TSCO Tractor Supply Company | Reduce -2.9% | 0.10% | −0.06 |
| BNDC NT Core Bond ETF | Reduce -43.0% | 0.06% | −0.06 |
| HYGV NT HY Val-SCRD BD ETF | Reduce -33.4% | 0.09% | −0.06 |
| SHAG Wsdmtree YLD En US St Agg | Sold out | 0.00% | −0.06 |
| CEG Constellation Energy | Sold out | 0.00% | −0.05 |
| IHDG Wisdomtree International Hed | Sold out | 0.00% | −0.05 |
| RTX RTX Corp. | Reduce -1.1% | 0.38% | −0.05 |
| TLTD NT Dev Exus Ftilt ETF | Reduce -36.0% | 0.08% | −0.05 |
| GUNR NT Mstar GLBL NR ETF | Sold out | 0.00% | −0.05 |
| SPGP Invesco S&P 500 Garp ETF | Reduce -51.8% | 0.05% | −0.05 |
| HSY The Hershey Co. | Reduce -3.0% | 0.14% | −0.05 |
| CMCSA Comcast Corp. Class A | Reduce -20.9% | 0.08% | −0.05 |
| CG The Carlyle Group Inc. | Sold out | 0.00% | −0.05 |
| QDEF NT Qual Div Def ETF | Reduce -34.9% | 0.08% | −0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Sold out | 0.00% | −0.05 |
| GILD Gilead Sciences Inc. | Reduce -4.1% | 0.17% | −0.05 |
| FDX FedEx Corp. | Sold out | 0.00% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -0.1% | 0.80% | −0.03 |
| ICE Intercontinental Exchange Inc. | Reduce -3.6% | 0.06% | −0.03 |
| TPL Texas Pacific Land Corp. | Reduce -2.6% | 0.13% | −0.03 |
| DIS The Walt Disney Co. | Reduce -6.5% | 0.16% | −0.03 |
| PLD Prologis Inc. | Reduce -1.4% | 0.30% | −0.03 |
| AMGN Amgen Inc. | Reduce -2.7% | 0.25% | −0.03 |
| NFG National Fuel Gas Co. | Reduce -2.5% | 0.06% | −0.02 |
| APD Air Products & Chemicals Inc. | Reduce -1.9% | 0.15% | −0.02 |
| AB Alliancebernstein Holding LP | Reduce -3.9% | 0.08% | −0.02 |
| BA The Boeing Co. | Reduce -3.1% | 0.34% | −0.02 |
Portfolio Buys Q1 2026 → Q2 2026
| LLY Eli Lilly & Co. | Add +3.5% | 2.50% | +0.44 |
| AVLC Avantis US LG Cap Eq ETF | Add +19.9% | 1.93% | +0.39 |
| DFUS Dimensional US Eq MKT ETF | Add +12.7% | 2.41% | +0.35 |
| GOOGL Alphabet Inc. Class A | Add +0.6% | 1.77% | +0.20 |
| QLC NT US Qual LC ETF | Add +14.0% | 1.15% | +0.18 |
| QGRW Wisdomtree US Quality Growth | Add +11.2% | 0.88% | +0.17 |
| NVDA Nvidia Corp. | Add +0.3% | 4.51% | +0.15 |
| IQDY NT Intl Qual Div DYN ETF | Add +13.6% | 1.09% | +0.14 |
| LRGF iShares US Equity Factor ETF | Add +61.0% | 0.31% | +0.12 |
| AVLV Avantis US Large Cap Value | Add +16.2% | 0.74% | +0.12 |
| DFSD Dimensional Short Duration | New | 0.11% | +0.11 |
| JBND JPMorgan Active Bond ETF | Add +87.1% | 0.26% | +0.10 |
| JPEF JPMorgan Equity Focus ETF | Add +29.7% | 0.43% | +0.10 |
| GE General Electric | Add +12.3% | 0.38% | +0.09 |
| BBBI BBLX BBB 5-10Y Corpbond ETF | Add +62.0% | 0.27% | +0.08 |
| AVGB Avantis Credit ETF | Add +45.3% | 0.31% | +0.08 |
| AEP American Electric Power | New | 0.07% | +0.07 |
| DUHP Dimensional US High Profi Et | Add +37.7% | 0.25% | +0.07 |
| PANW Palo Alto Networks Inc. | New | 0.07% | +0.07 |
| ABBV Abbvie Inc. | Add +0.1% | 1.75% | +0.07 |
| CGDV Cap Group Dividend Value | Add +8.2% | 0.55% | +0.06 |
| AVEM Avantis Emerging Markets Eq | Add +7.4% | 0.44% | +0.06 |
| GEV GE Vernova Inc. | Add +15.2% | 0.21% | +0.06 |
| CFG Citizens Financial Group | New | 0.06% | +0.06 |
| AVUV Avantis US Small Cap Value | Add +5.8% | 0.78% | +0.05 |
| IBM Intl Business Machines Corp. | Add +0.7% | 1.10% | +0.05 |
| SCHG Schwab US Large-Cap Growth | Add +7.9% | 0.44% | +0.05 |
| Q Qnity Electronics Inc. | New | 0.05% | +0.05 |
| UBER Uber Technologies Inc. | New | 0.05% | +0.05 |
| EPD Enterprise Products Partners | New | 0.05% | +0.05 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.48% | +0.05 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +48.3% | 0.17% | +0.05 |
| JEPQ JPM Nasdaq Equity Premium | Add +9.6% | 0.58% | +0.05 |
| BAC Bank of America Corp. | Add +7.6% | 0.41% | +0.05 |
| TTE Totalenergies SE | New | 0.05% | +0.05 |
| DKS Dick's Sporting Goods Inc. | New | 0.05% | +0.05 |
| MS Morgan Stanley | Add +0.8% | 0.34% | +0.04 |
| AXON Axon Enterprise Inc. | New | 0.04% | +0.04 |
| SPG Simon Property Group Inc. | New | 0.04% | +0.04 |
| QYLD Global X Nasd 100 Cov Call | New | 0.04% | +0.04 |
| AVUQ Avantis US Quality Eq ETF | Add +27.1% | 0.18% | +0.04 |
| GPIQ GS Nasdaq-100 PR Inc. ETF-Usd | Add +16.3% | 0.20% | +0.04 |
| SPCX Space Exploration Techn Class A | New | 0.04% | +0.04 |
| GPIX GLDM SA S&P 500 PR in ETF-US | Add +22.5% | 0.22% | +0.04 |
| FMNY First Trust NY Muni High Inc. | New | 0.04% | +0.04 |
| KHC The Kraft Heinz Co. | New | 0.04% | +0.04 |
| FALN iShares Fallen Angels ETF | Add +60.8% | 0.12% | +0.04 |
| SCHD Schwab US DVD Equity ETF | Add +59.5% | 0.11% | +0.04 |
| AVMV Avantis US Mid Cap Val ETF | Add +16.9% | 0.27% | +0.03 |
| GS Goldman Sachs Group Inc. | Add +2.2% | 0.36% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |