Herold Advisors, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Herold Advisors, Inc. reported 282 stock positions worth $455.4 million. Its top holding was Apple (AAPL) at 4.9% of the portfolio, followed by Avantis U.S. Equity ETF (AVUS, 3.2%) and Microsoft (MSFT, 3.1%). Compared with Q4 2024, it opened 16 new positions, sold out of 9, added to 110 and reduced 117. The biggest buy was iShares 5-10Y Inv Grade (IGIB, shares +111%) and the biggest sale Nvidia (NVDA, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $455.4M (Q1 2025)
- SEC Filing
- 0001172661-25-001744 ↗ filed May 13, 2025
Holdings Value
Holdings 282 stocks · $455.4M
| AAPL Apple Inc. | 4.86% | 99,670 | $22.1M | Add +4.3% |
| AVUS Avantis U.S. Equity ETF | 3.22% | 158,711 | $14.7M | Add +8.1% |
| MSFT Microsoft Corp. | 3.11% | 37,757 | $14.2M | Reduce -0.9% |
| NVDA Nvidia Corp. | 2.72% | 114,446 | $12.4M | Reduce -4.5% |
| V Visa Inc. Class A | 1.97% | 25,582 | $9.0M | Reduce -4.5% |
| MA Mastercard Inc. Class A | 1.93% | 16,049 | $8.8M | Reduce -3.9% |
| LLY Eli Lilly & Co. | 1.91% | 10,536 | $8.7M | Reduce -8.5% |
| XOM Exxon Mobil Corp. | 1.70% | 64,955 | $7.7M | Add +4.4% |
| ABBV Abbvie Inc. | 1.65% | 35,966 | $7.5M | Reduce -4.7% |
| JPM JPMorgan Chase & Co. | 1.64% | 30,396 | $7.5M | Add +0.5% |
| RSP Invesco S&P 500 Equal Weight | 1.50% | 39,410 | $6.8M | Add +3.1% |
| AVIG Avantis Core Fixed Income | 1.46% | 160,694 | $6.7M | Add +10.6% |
| AVUV Avantis US Small Cap Value | 1.45% | 75,690 | $6.6M | Add +2.9% |
| WMT Walmart Inc. | 1.41% | 72,898 | $6.4M | Reduce -8.1% |
| DFCF Dimensional Core Fixed Inc. | 1.39% | 150,714 | $6.3M | Add +11.2% |
| META Meta Platforms Inc. Class A | 1.25% | 9,879 | $5.7M | Reduce -3.4% |
| DFUS Dimensional US Eq MKT ETF | 1.19% | 89,900 | $5.4M | Add +19.9% |
| DSTL Distillate US Fundamental St | 1.16% | 97,578 | $5.3M | Reduce -2.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.13% | 20,779 | $5.2M | Add +1.0% |
| AMZN Amazon.com Inc. | 1.10% | 26,279 | $5.0M | Reduce -5.3% |
| JPST JPMorgan Ultra-Short Income | 1.02% | 91,419 | $4.6M | Add +7.7% |
| BND Vanguard Total Bond Market | 1.01% | 62,883 | $4.6M | Add +8.7% |
| GOOGL Alphabet Inc. Class A | 1.01% | 29,714 | $4.6M | Reduce -5.9% |
| HD Home Depot Inc. | 1.01% | 12,501 | $4.6M | Reduce -4.8% |
| CVX Chevron Corp. | 0.95% | 25,765 | $4.3M | Reduce -1.2% |
| PG The Procter & Gamble Co. | 0.94% | 25,042 | $4.3M | Add +9.8% |
| DGRO iShares Core Dividend Growth | 0.92% | 68,087 | $4.2M | Add +4.6% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.86% | 35,946 | $3.9M | Add +9.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.83% | 7,100 | $3.8M | Reduce -10.8% |
| DFAX Dimensional World Ex US Core | 0.73% | 126,896 | $3.3M | Add +3.1% |
| VZ Verizon Communications Inc. | 0.73% | 72,961 | $3.3M | Add +0.2% |
| AVLC Avantis US LG Cap Eq ETF | 0.71% | 50,117 | $3.2M | Add +47.4% |
| DGRW Wisdomtree U.S. Quality Divi | 0.70% | 40,124 | $3.2M | Add +7.4% |
| ISRG Intuitive Surgical Inc. | 0.70% | 6,450 | $3.2M | No change |
| OKE Oneok Inc. | 0.69% | 31,735 | $3.1M | Add +4.4% |
| CTAS Cintas Corp. | 0.68% | 15,136 | $3.1M | Reduce -19.3% |
| XLE SS Energy Select Sector | 0.68% | 33,078 | $3.1M | Add +0.7% |
| MRK Merck & Co. Inc. | 0.68% | 34,425 | $3.1M | Reduce -5.0% |
| JEPI JPMorgan Equity Premium Inco | 0.67% | 53,120 | $3.0M | Add +0.3% |
| USFR Wisdomtree Floating Rate Tre | 0.65% | 59,187 | $3.0M | Add +6.5% |
| BIP Brookfield Infrastructure Pa | 0.65% | 99,947 | $3.0M | Reduce -1.5% |
| JNJ Johnson & Johnson | 0.65% | 17,938 | $3.0M | Reduce -1.7% |
| AVDE Avantis International Equity | 0.65% | 44,818 | $3.0M | Add +18.4% |
| IQLT iShares MSCI International Q | 0.60% | 69,200 | $2.7M | Add +3.3% |
| SPGI S&P Global Inc. | 0.60% | 5,365 | $2.7M | Reduce -0.4% |
| INTU Intuit Inc. | 0.58% | 4,339 | $2.7M | Reduce -6.7% |
| QLC NT US Qual LC ETF | 0.58% | 41,634 | $2.7M | Add +12.3% |
| APH Amphenol Corp. Class A | 0.57% | 39,464 | $2.6M | Add +1.2% |
| TSLA Tesla Inc. | 0.57% | 9,934 | $2.6M | Reduce -17.2% |
| BN Brookfield Corp. | 0.54% | 47,284 | $2.5M | No change |
| PSX Phillips 66 | 0.54% | 19,923 | $2.5M | Reduce -18.8% |
| CB Chubb Ltd. | 0.54% | 8,087 | $2.4M | Add +9.5% |
| DFIV Dimensional International Va | 0.53% | 61,691 | $2.4M | Add +21.3% |
| T AT&T Inc. | 0.53% | 85,563 | $2.4M | Reduce -1.9% |
| SCHO Schwab Short-Term US Treas | 0.52% | 97,803 | $2.4M | Add +4.9% |
| GOOG Alphabet Inc. Class C | 0.52% | 15,197 | $2.4M | Reduce -2.2% |
| QGRW Wisdomtree US Quality Growth | 0.51% | 52,513 | $2.3M | Add +26.8% |
| IQDY NT Intl Qual Div DYN ETF | 0.49% | 77,110 | $2.2M | Add +24.6% |
| BMY Bristol-Myers Squibb Co. | 0.49% | 36,673 | $2.2M | Add +4.8% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.49% | 42,362 | $2.2M | Add +110.9% |
| SKOR NT Crdscr US Corp. BD ETF | 0.49% | 46,034 | $2.2M | Add +85.0% |
| ETN Eaton Corp. PLC | 0.47% | 7,861 | $2.1M | Reduce -13.3% |
| AVLV Avantis US Large Cap Value | 0.46% | 32,141 | $2.1M | Add +4.4% |
| QCOM Qualcomm Inc. | 0.45% | 13,214 | $2.0M | Add +0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.44% | 47,942 | $2.0M | Add +7.0% |
| ED Consolidated Edison Inc. | 0.43% | 17,847 | $2.0M | Reduce -0.5% |
| GSLC Goldman Activebeta US LC ETF | 0.43% | 17,926 | $2.0M | No change |
| NEE Nextera Energy Inc. | 0.43% | 27,485 | $1.9M | Add +19.3% |
| JPIE JPMorgan Income ETF | 0.42% | 41,753 | $1.9M | Reduce -1.7% |
| GLD SPDR Gold Shares | 0.42% | 6,614 | $1.9M | Reduce -0.8% |
| BKLC BNY Mellon US LRG Cap Cor | 0.41% | 17,550 | $1.9M | Add +17.8% |
| COST Costco Wholesale Corp. | 0.40% | 1,928 | $1.8M | Add +6.6% |
| COWZ Pacer US Cash Cows 100 ETF | 0.40% | 32,906 | $1.8M | Reduce -0.6% |
| STPZ PIMCO 1-5 Year US Tips Index | 0.39% | 33,257 | $1.8M | Add +6.8% |
| UNH Unitedhealth Group Inc. | 0.39% | 3,414 | $1.8M | Add +2.4% |
| FTSM First Trust Enh Short Mat FD | 0.38% | 29,130 | $1.7M | Add +193.9% |
| PFE Pfizer Inc. | 0.38% | 67,926 | $1.7M | Reduce -2.4% |
| SCHG Schwab US Large-Cap Growth | 0.38% | 68,196 | $1.7M | Add +3.6% |
| CMCSA Comcast Corp. Class A | 0.37% | 46,261 | $1.7M | Reduce -4.2% |
| MCD McDonald's Corp. | 0.37% | 5,457 | $1.7M | Add +3.6% |
| ABT Abbott Laboratories | 0.36% | 12,340 | $1.6M | No change |
| AVGO Broadcom Inc. | 0.36% | 9,737 | $1.6M | Reduce -27.5% |
| DFAU Dimensional US Core Equity M | 0.36% | 42,068 | $1.6M | Add +14.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.35% | 2 | $1.6M | No change |
| SPHY SS SPDR P High Yield ETF | 0.34% | 66,340 | $1.6M | Add +7.4% |
| JQUA JPMorgan US Quality Factor | 0.34% | 27,188 | $1.5M | Reduce -5.1% |
| SHEL Shell PLC-ADR | 0.34% | 20,939 | $1.5M | Add +0.0% |
| PLD Prologis Inc. | 0.34% | 13,708 | $1.5M | Reduce -1.8% |
| NKE Nike Inc. Class B | 0.33% | 23,928 | $1.5M | Reduce -1.0% |
| AMT American Tower Corp. | 0.33% | 6,840 | $1.5M | Reduce -1.0% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.32% | 28,302 | $1.5M | Add +15.2% |
| LMT Lockheed Martin Corp. | 0.32% | 3,262 | $1.5M | Reduce -1.1% |
| RTX RTX Corp. | 0.30% | 10,480 | $1.4M | Reduce -1.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.30% | 13,745 | $1.4M | Reduce -0.6% |
| RDVY First Trust Rising Dividend | 0.29% | 22,801 | $1.3M | Reduce -0.6% |
| NFLX Netflix Inc. | 0.29% | 1,402 | $1.3M | Add +44.2% |
| CSCO Cisco Systems Inc. | 0.28% | 20,993 | $1.3M | Reduce -8.1% |
| NUE Nucor Corp. | 0.28% | 10,740 | $1.3M | Reduce -1.4% |
| DE Deere & Co. | 0.28% | 2,752 | $1.3M | Add +4.5% |
| BA The Boeing Co. | 0.28% | 7,360 | $1.3M | Add +10.1% |
Portfolio Sells Q4 2024 → Q1 2025
| NVDA Nvidia Corp. | Reduce -4.5% | 2.72% | −0.78 |
| TSLA Tesla Inc. | Reduce -17.2% | 0.57% | −0.49 |
| MSFT Microsoft Corp. | Reduce -0.9% | 3.11% | −0.39 |
| AVGO Broadcom Inc. | Reduce -27.5% | 0.36% | −0.32 |
| GOOGL Alphabet Inc. Class A | Reduce -5.9% | 1.01% | −0.29 |
| AMZN Amazon.com Inc. | Reduce -5.3% | 1.10% | −0.23 |
| ETN Eaton Corp. PLC | Reduce -13.3% | 0.47% | −0.19 |
| PH Parker Hannifin Corp. | Reduce -64.0% | 0.09% | −0.16 |
| WMT Walmart Inc. | Reduce -8.1% | 1.41% | −0.16 |
| DKS Dick's Sporting Goods Inc. | Reduce -73.3% | 0.05% | −0.15 |
| IR Ingersoll-Rand Inc. | Reduce -67.8% | 0.06% | −0.15 |
| ODFL Old Dominion Freight Line | Sold out | 0.00% | −0.15 |
| GOOG Alphabet Inc. Class C | Reduce -2.2% | 0.52% | −0.12 |
| MLM Martin Marietta Materials | Reduce -43.6% | 0.13% | −0.12 |
| APD Air Products & Chemicals Inc. | Reduce -38.6% | 0.19% | −0.11 |
| HUBB Hubbell Inc. | Reduce -31.9% | 0.13% | −0.11 |
| HD Home Depot Inc. | Reduce -4.8% | 1.01% | −0.11 |
| MRK Merck & Co. Inc. | Reduce -5.0% | 0.68% | −0.11 |
| DHI D.R. Horton Inc. | Reduce -54.8% | 0.06% | −0.08 |
| MCHP Microchip Technology Inc. | Sold out | 0.00% | −0.08 |
| FTGS First Trust Grwth Strgth ETF | Reduce -32.8% | 0.13% | −0.07 |
| BLK BlackRock Inc. | Reduce -18.0% | 0.23% | −0.07 |
| PSX Phillips 66 | Reduce -18.8% | 0.54% | −0.07 |
| BEN Franklin Templeton Inc. | Sold out | 0.00% | −0.07 |
| NKE Nike Inc. Class B | Reduce -1.0% | 0.33% | −0.07 |
| CTAS Cintas Corp. | Reduce -19.3% | 0.68% | −0.06 |
| ACN Accenture PLC Class A | Reduce -27.5% | 0.11% | −0.06 |
| LW Lamb Weston Holdings Inc. | Sold out | 0.00% | −0.06 |
| COHR Coherent Corp. | Sold out | 0.00% | −0.06 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -53.2% | 0.05% | −0.06 |
| IVV iShares Core S&P 500 ETF | Reduce -17.8% | 0.21% | −0.06 |
| ALLE Allegion PLC | Reduce -27.2% | 0.15% | −0.06 |
| BX Blackstone Inc. | Reduce -4.1% | 0.20% | −0.05 |
| META Meta Platforms Inc. Class A | Reduce -3.4% | 1.25% | −0.05 |
| KLAC KLA Corp. | Reduce -31.8% | 0.16% | −0.05 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -19.8% | 0.21% | −0.05 |
| INTU Intuit Inc. | Reduce -6.7% | 0.58% | −0.05 |
| KR Kroger Co. | Sold out | 0.00% | −0.05 |
| TMUS T-Mobile US Inc. | Reduce -33.4% | 0.22% | −0.05 |
| BNDC NT Core Bond ETF | Reduce -24.4% | 0.18% | −0.05 |
| LRCX Lam Research Corp. | Reduce -29.9% | 0.12% | −0.05 |
| CG The Carlyle Group Inc. | Sold out | 0.00% | −0.05 |
| BIP Brookfield Infrastructure Pa | Reduce -1.5% | 0.65% | −0.05 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -47.6% | 0.06% | −0.05 |
| ICE Intercontinental Exchange Inc. | Reduce -30.6% | 0.20% | −0.05 |
| ELV Elevance Health Inc. | Reduce -48.7% | 0.07% | −0.05 |
| KNG FT Vest S&P 500 DVD Arst TRG | Reduce -23.2% | 0.15% | −0.04 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.04 |
| DSTL Distillate US Fundamental St | Reduce -2.8% | 1.16% | −0.04 |
Portfolio Buys Q4 2024 → Q1 2025
| IGIB iShares 5-10Y Inv Grade Corp. | Add +110.9% | 0.49% | +0.26 |
| FTSM First Trust Enh Short Mat FD | Add +193.9% | 0.38% | +0.25 |
| XOM Exxon Mobil Corp. | Add +4.4% | 1.70% | +0.24 |
| SKOR NT Crdscr US Corp. BD ETF | Add +85.0% | 0.49% | +0.23 |
| AVLC Avantis US LG Cap Eq ETF | Add +47.4% | 0.71% | +0.21 |
| AVIG Avantis Core Fixed Income | Add +10.6% | 1.46% | +0.18 |
| DFCF Dimensional Core Fixed Inc. | Add +11.2% | 1.39% | +0.17 |
| DFUS Dimensional US Eq MKT ETF | Add +19.9% | 1.19% | +0.15 |
| WMB Williams Cos Inc. | New | 0.15% | +0.15 |
| IBM Intl Business Machines Corp. | Add +1.0% | 1.13% | +0.15 |
| AVDE Avantis International Equity | Add +18.4% | 0.65% | +0.15 |
| DFIV Dimensional International Va | Add +21.3% | 0.53% | +0.14 |
| IQDY NT Intl Qual Div DYN ETF | Add +24.6% | 0.49% | +0.12 |
| JPEF JPMorgan Equity Focus ETF | Add +184.7% | 0.19% | +0.12 |
| AVUS Avantis U.S. Equity ETF | Add +8.1% | 3.22% | +0.12 |
| BND Vanguard Total Bond Market | Add +8.7% | 1.01% | +0.11 |
| AMAT Applied Materials Inc. | New | 0.11% | +0.11 |
| PG The Procter & Gamble Co. | Add +9.8% | 0.94% | +0.10 |
| NFLX Netflix Inc. | Add +44.2% | 0.29% | +0.10 |
| VZ Verizon Communications Inc. | Add +0.2% | 0.73% | +0.09 |
| CB Chubb Ltd. | Add +9.5% | 0.54% | +0.09 |
| CRM Salesforce Inc. | New | 0.09% | +0.09 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +9.0% | 0.86% | +0.09 |
| AVSD Avantis Reps Intern Equi ETF | New | 0.09% | +0.09 |
| TPL Texas Pacific Land Corp. | Add +77.4% | 0.16% | +0.09 |
| JPST JPMorgan Ultra-Short Income | Add +7.7% | 1.02% | +0.09 |
| NEE Nextera Energy Inc. | Add +19.3% | 0.43% | +0.07 |
| VST Vistra Corp. | New | 0.07% | +0.07 |
| XLE SS Energy Select Sector | Add +0.7% | 0.68% | +0.07 |
| DFAX Dimensional World Ex US Core | Add +3.1% | 0.73% | +0.06 |
| THRO iShares U.S. Thematic Rotati | New | 0.06% | +0.06 |
| VRT Vertiv Holdings Co. Class A | New | 0.06% | +0.06 |
| QGRW Wisdomtree US Quality Growth | Add +26.8% | 0.51% | +0.06 |
| IQLT iShares MSCI International Q | Add +3.3% | 0.60% | +0.06 |
| JPIB JPMorgan Intl BND ETF | New | 0.06% | +0.06 |
| UBER Uber Technologies Inc. | New | 0.06% | +0.06 |
| BMY Bristol-Myers Squibb Co. | Add +4.8% | 0.49% | +0.06 |
| MMM 3M Co. | Add +21.3% | 0.21% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +0.5% | 1.64% | +0.06 |
| CCI Crown Castle Inc. | Add +29.9% | 0.17% | +0.06 |
| DGRO iShares Core Dividend Growth | Add +4.6% | 0.92% | +0.05 |
| HES Hess Corp. | New | 0.05% | +0.05 |
| SHEL Shell PLC-ADR | Add +0.0% | 0.34% | +0.05 |
| AXP American Express Co. | Add +50.6% | 0.18% | +0.05 |
| IEMG iShares Core MSCI Emerging | New | 0.05% | +0.05 |
| DVN Devon Energy Corp. | New | 0.05% | +0.05 |
| SBUX Starbucks Corp. | New | 0.05% | +0.05 |
| QLC NT US Qual LC ETF | Add +12.3% | 0.58% | +0.05 |
| MINT PIMCO Enhanced Short Maturit | New | 0.05% | +0.05 |
| BKLC BNY Mellon US LRG Cap Cor | Add +17.8% | 0.41% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |