Herold Advisors, Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 15, 2026), Herold Advisors, Inc. reported 263 stock positions worth $455.3 million. Its top holding was Apple (AAPL) at 4.7% of the portfolio, followed by Nvidia (NVDA, 4.4%) and Microsoft (MSFT, 3.0%). Compared with Q4 2025, it opened 23 new positions, sold out of 7, added to 116 and reduced 81. The biggest buy was Verizon Communications (VZ, shares +3%) and the biggest sale Eli Lilly (LLY, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $455.3M (Q1 2026)
- SEC Filing
- 0001172661-26-001982 ↗ filed May 15, 2026
Holdings Value
Holdings 263 stocks · $455.3M
| AAPL Apple Inc. | 4.68% | 83,949 | $21.3M | Add +2.5% |
| NVDA Nvidia Corp. | 4.36% | 113,791 | $19.8M | Reduce -0.2% |
| MSFT Microsoft Corp. | 2.98% | 36,636 | $13.6M | Add +0.9% |
| XOM Exxon Mobil Corp. | 2.43% | 65,330 | $11.1M | Reduce -0.4% |
| LLY Eli Lilly & Co. | 2.06% | 10,193 | $9.4M | Reduce -2.4% |
| AVUS Avantis U.S. Equity ETF | 2.06% | 84,322 | $9.4M | Add +5.1% |
| DFUS Dimensional US Eq MKT ETF | 2.06% | 132,085 | $9.4M | Add +14.0% |
| WMT Walmart Inc. | 1.92% | 70,475 | $8.8M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 1.87% | 28,902 | $8.5M | Add +0.3% |
| MA Mastercard Inc. Class A | 1.73% | 15,793 | $7.9M | Add +2.8% |
| ABBV Abbvie Inc. | 1.68% | 35,090 | $7.6M | No change |
| DFCF Dimensional Core Fixed Inc. | 1.61% | 173,993 | $7.3M | Add +10.8% |
| AVIG Avantis Core Fixed Income | 1.59% | 174,440 | $7.2M | Add +6.8% |
| GOOGL Alphabet Inc. Class A | 1.57% | 24,907 | $7.2M | Reduce -4.0% |
| AVLC Avantis US LG Cap Eq ETF | 1.54% | 90,586 | $7.0M | Add +17.1% |
| V Visa Inc. Class A | 1.50% | 22,655 | $6.8M | Add +1.8% |
| CVX Chevron Corp. | 1.25% | 27,492 | $5.7M | Reduce -1.8% |
| APH Amphenol Corp. Class A | 1.13% | 40,788 | $5.2M | Add +7.1% |
| IGIB iShares 5-10Y Inv Grade Corp. | 1.13% | 96,818 | $5.2M | Add +17.6% |
| SKOR NT Crdscr US Corp. BD ETF | 1.05% | 98,157 | $4.8M | Add +17.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.04% | 19,616 | $4.8M | Add +1.7% |
| AMZN Amazon.com Inc. | 0.99% | 21,722 | $4.5M | Add +2.1% |
| QLC NT US Qual LC ETF | 0.97% | 56,744 | $4.4M | Add +11.8% |
| VZ Verizon Communications Inc. | 0.95% | 86,347 | $4.3M | Add +2.5% |
| IQDY NT Intl Qual Div DYN ETF | 0.94% | 113,433 | $4.3M | Add +11.0% |
| DFIV Dimensional International Va | 0.93% | 80,163 | $4.2M | Add +14.2% |
| HD Home Depot Inc. | 0.93% | 12,807 | $4.2M | Add +1.2% |
| META Meta Platforms Inc. Class A | 0.88% | 7,011 | $4.0M | Reduce -0.7% |
| DSTL Distillate US Fundamental St | 0.88% | 68,847 | $4.0M | Reduce -3.5% |
| AVDE Avantis International Equity | 0.86% | 46,426 | $3.9M | Add +5.9% |
| MRK Merck & Co. Inc. | 0.84% | 31,656 | $3.8M | Add +5.0% |
| JPST JPMorgan Ultra-Short Income | 0.83% | 74,506 | $3.8M | Reduce -10.3% |
| JNJ Johnson & Johnson | 0.83% | 15,405 | $3.8M | Add +1.8% |
| TSLA Tesla Inc. | 0.83% | 10,121 | $3.8M | Add +6.0% |
| XLE SS Energy Select Sector | 0.80% | 59,555 | $3.6M | Reduce -3.9% |
| BIP Brookfield Infrastructure Pa | 0.75% | 94,211 | $3.4M | Add +1.8% |
| JEPI JPMorgan Equity Premium Inco | 0.75% | 59,879 | $3.4M | Add +2.5% |
| PG The Procter & Gamble Co. | 0.74% | 23,395 | $3.4M | Reduce -5.7% |
| AVUV Avantis US Small Cap Value | 0.73% | 30,128 | $3.3M | Add +13.6% |
| QGRW Wisdomtree US Quality Growth | 0.71% | 60,598 | $3.2M | Add +9.9% |
| ISRG Intuitive Surgical Inc. | 0.65% | 6,450 | $3.0M | No change |
| T AT&T Inc. | 0.65% | 101,670 | $2.9M | Add +1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.65% | 6,146 | $2.9M | Add +5.9% |
| CB Chubb Ltd. | 0.65% | 9,019 | $2.9M | Add +18.2% |
| PSX Phillips 66 | 0.65% | 16,121 | $2.9M | Reduce -0.6% |
| AVLV Avantis US Large Cap Value | 0.63% | 35,473 | $2.9M | Add +9.7% |
| ETN Eaton Corp. PLC | 0.62% | 7,889 | $2.8M | Add +1.8% |
| GLD SPDR Gold Shares | 0.59% | 6,284 | $2.7M | No change |
| DGRW Wisdomtree U.S. Quality Divi | 0.56% | 29,154 | $2.6M | Reduce -7.3% |
| COST Costco Wholesale Corp. | 0.56% | 2,567 | $2.6M | Reduce -4.5% |
| CTAS Cintas Corp. | 0.56% | 15,092 | $2.6M | No change |
| AVGO Broadcom Inc. | 0.56% | 8,221 | $2.5M | Add +2.3% |
| NEE Nextera Energy Inc. | 0.55% | 26,990 | $2.5M | Add +13.9% |
| BN Brookfield Corp. | 0.55% | 62,014 | $2.5M | No change |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.53% | 43,533 | $2.4M | Add +4.0% |
| DFAU Dimensional US Core Equity M | 0.53% | 53,173 | $2.4M | Add +1.9% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.48% | 51,841 | $2.2M | Add +1.7% |
| BMY Bristol-Myers Squibb Co. | 0.48% | 35,977 | $2.2M | Reduce -0.4% |
| LMT Lockheed Martin Corp. | 0.47% | 3,541 | $2.1M | Add +11.0% |
| PFE Pfizer Inc. | 0.46% | 75,030 | $2.1M | Add +5.1% |
| SHEL Shell PLC-ADR | 0.45% | 21,822 | $2.0M | Add +0.0% |
| OKE Oneok Inc. | 0.44% | 22,251 | $2.0M | Reduce -8.2% |
| GOOG Alphabet Inc. Class C | 0.43% | 6,899 | $2.0M | Add +1.1% |
| RTX RTX Corp. | 0.43% | 10,148 | $2.0M | Add +3.1% |
| ED Consolidated Edison Inc. | 0.43% | 17,230 | $2.0M | Reduce -0.1% |
| SPGI S&P Global Inc. | 0.42% | 4,535 | $1.9M | No change |
| USFR Wisdomtree Floating Rate Tre | 0.42% | 37,562 | $1.9M | Reduce -13.0% |
| CAT Caterpillar Inc. | 0.41% | 2,631 | $1.9M | Reduce -6.5% |
| INTU Intuit Inc. | 0.40% | 4,247 | $1.8M | Reduce -0.2% |
| SCHG Schwab US Large-Cap Growth | 0.39% | 60,681 | $1.8M | Reduce -0.5% |
| AVEM Avantis Emerging Markets Eq | 0.38% | 21,442 | $1.7M | Add +16.2% |
| QCOM Qualcomm Inc. | 0.37% | 13,020 | $1.7M | Add +0.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.36% | 33,827 | $1.6M | Add +3.5% |
| GLW Corning Inc. | 0.36% | 12,019 | $1.6M | Add +3.0% |
| BA The Boeing Co. | 0.36% | 8,151 | $1.6M | Add +5.4% |
| NUE Nucor Corp. | 0.35% | 9,440 | $1.6M | No change |
| SLV iShares Silver Trust | 0.35% | 23,162 | $1.6M | Add +1.3% |
| JPIE JPMorgan Income ETF | 0.34% | 33,659 | $1.6M | Reduce -2.6% |
| MCD McDonald's Corp. | 0.34% | 4,960 | $1.5M | Reduce -0.2% |
| DE Deere & Co. | 0.33% | 2,704 | $1.5M | Add +0.0% |
| GS Goldman Sachs Group Inc. | 0.33% | 1,786 | $1.5M | Add +0.8% |
| JPEF JPMorgan Equity Focus ETF | 0.33% | 20,965 | $1.5M | Add +17.1% |
| PLD Prologis Inc. | 0.33% | 11,203 | $1.5M | Add +0.1% |
| CSCO Cisco Systems Inc. | 0.32% | 18,988 | $1.5M | Add +0.1% |
| GSLC Goldman Activebeta US LC ETF | 0.32% | 11,742 | $1.5M | Reduce -15.8% |
| BKLC BNY Mellon US LRG Cap Cor | 0.31% | 11,170 | $1.4M | Reduce -3.2% |
| MS Morgan Stanley | 0.30% | 8,168 | $1.3M | Add +0.0% |
| GE General Electric filed as GE AEROSPACE | 0.29% | 4,592 | $1.3M | Add +37.4% |
| ABT Abbott Laboratories | 0.28% | 12,502 | $1.3M | Add +0.1% |
| KLAC KLA Corp. | 0.28% | 869 | $1.3M | Reduce -14.2% |
| AMGN Amgen Inc. | 0.28% | 3,624 | $1.3M | Reduce -1.3% |
| NTSX Wisdomtree US Efficient Core | 0.27% | 24,000 | $1.3M | Reduce -4.0% |
| PEG Public Service Enterprise GP | 0.27% | 15,149 | $1.2M | Add +5.3% |
| NFLX Netflix Inc. | 0.26% | 12,470 | $1.2M | Add +11.6% |
| LRCX Lam Research Corp. | 0.26% | 5,581 | $1.2M | Reduce -24.9% |
| NKE Nike Inc. Class B | 0.26% | 21,999 | $1.2M | Add +2.1% |
| RDVY First Trust Rising Dividend | 0.25% | 16,718 | $1.1M | Reduce -1.2% |
| BP BP PLC-Spons ADR | 0.24% | 23,672 | $1.1M | Reduce -0.3% |
| CWB SS SPDR BB Conv Sec ETF | 0.24% | 11,925 | $1.1M | No change |
| AVMV Avantis US Mid Cap Val ETF | 0.24% | 14,581 | $1.1M | Add +15.0% |
Portfolio Sells Q4 2025 → Q1 2026
| LLY Eli Lilly & Co. | Reduce -2.4% | 2.06% | −0.45 |
| NVDA Nvidia Corp. | Reduce -0.2% | 4.36% | −0.39 |
| GOOGL Alphabet Inc. Class A | Reduce -4.0% | 1.57% | −0.24 |
| INTU Intuit Inc. | Reduce -0.2% | 0.40% | −0.23 |
| META Meta Platforms Inc. Class A | Reduce -0.7% | 0.88% | −0.16 |
| UNH Unitedhealth Group Inc. | Reduce -32.5% | 0.14% | −0.12 |
| BLK BlackRock Inc. | Reduce -41.4% | 0.12% | −0.11 |
| JPST JPMorgan Ultra-Short Income | Reduce -10.3% | 0.83% | −0.11 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.11 |
| DIS The Walt Disney Co. | Reduce -22.5% | 0.20% | −0.11 |
| GSLC Goldman Activebeta US LC ETF | Reduce -15.8% | 0.32% | −0.09 |
| ICE Intercontinental Exchange Inc. | Reduce -42.2% | 0.10% | −0.08 |
| USFR Wisdomtree Floating Rate Tre | Reduce -13.0% | 0.42% | −0.07 |
| F Ford Motor Co. | Reduce -37.6% | 0.08% | −0.07 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -7.3% | 0.56% | −0.07 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -11.7% | 0.22% | −0.06 |
| DSTL Distillate US Fundamental St | Reduce -3.5% | 0.88% | −0.06 |
| BX Blackstone Inc. | Reduce -0.6% | 0.17% | −0.06 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.06 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.5% | 0.39% | −0.06 |
| URI United Rentals Inc. | Sold out | 0.00% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -5.7% | 0.74% | −0.05 |
| DGRO iShares Core Dividend Growth | Reduce -21.6% | 0.18% | −0.05 |
| AXON Axon Enterprise Inc. | Sold out | 0.00% | −0.05 |
| MHN BlackRock Muniholding NY QLT | Sold out | 0.00% | −0.05 |
| KHC The Kraft Heinz Co. | Sold out | 0.00% | −0.05 |
| QBTS D-Wave Quantum Inc. | Sold out | 0.00% | −0.05 |
| QDEF NT Qual Div Def ETF | Reduce -21.3% | 0.13% | −0.04 |
| CMCSA Comcast Corp. Class A | Reduce -19.7% | 0.12% | −0.04 |
| AB Alliancebernstein Holding LP | Reduce -24.8% | 0.10% | −0.04 |
| NTSX Wisdomtree US Efficient Core | Reduce -4.0% | 0.27% | −0.03 |
| BKLC BNY Mellon US LRG Cap Cor | Reduce -3.2% | 0.31% | −0.03 |
| CVS CVS Health Corp. | Reduce -6.3% | 0.15% | −0.03 |
| EPS Wisdomtree US Large Cap Fund | Reduce -6.5% | 0.22% | −0.03 |
| MMM 3M Co. | Reduce -2.5% | 0.19% | −0.03 |
| JQUA JPMorgan US Quality Factor | Reduce -6.3% | 0.23% | −0.03 |
| MLM Martin Marietta Materials | Reduce -14.7% | 0.11% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -24.0% | 0.08% | −0.03 |
| FDRR Fidelity Div ETF Rise Rates | Reduce -10.2% | 0.14% | −0.03 |
| QLV NT US Qual Lowvol ETF | Reduce -10.1% | 0.17% | −0.02 |
| LRCX Lam Research Corp. | Reduce -24.9% | 0.26% | −0.02 |
| CGGR Cap Group Growth Equity | Reduce -17.0% | 0.06% | −0.02 |
| TSCO Tractor Supply Company | Reduce -0.6% | 0.16% | −0.02 |
| ICVT iShares Convertible Bond ETF | Reduce -8.8% | 0.23% | −0.02 |
| PM Philip Morris International | Reduce -9.6% | 0.18% | −0.02 |
| JPIE JPMorgan Income ETF | Reduce -2.6% | 0.34% | −0.02 |
| HYGV NT HY Val-SCRD BD ETF | Reduce -7.0% | 0.14% | −0.02 |
| PRU Prudential Financial Inc. | Reduce -9.7% | 0.05% | −0.02 |
| RDVY First Trust Rising Dividend | Reduce -1.2% | 0.25% | −0.01 |
| XLF SS Financial Select Sector | Reduce -0.3% | 0.08% | −0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| VZ Verizon Communications Inc. | Add +2.5% | 0.95% | +0.19 |
| AVLC Avantis US LG Cap Eq ETF | Add +17.1% | 1.54% | +0.18 |
| BBBI BBLX BBB 5-10Y Corpbond ETF | New | 0.18% | +0.18 |
| SGOV iShares 0-3 Month Treasury B | New | 0.15% | +0.15 |
| DFIV Dimensional International Va | Add +14.2% | 0.93% | +0.15 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +17.6% | 1.13% | +0.14 |
| BWXT BWX Technologies Inc. | New | 0.14% | +0.14 |
| DFUS Dimensional US Eq MKT ETF | Add +14.0% | 2.06% | +0.14 |
| GLW Corning Inc. | Add +3.0% | 0.36% | +0.13 |
| SKOR NT Crdscr US Corp. BD ETF | Add +17.4% | 1.05% | +0.13 |
| JNJ Johnson & Johnson | Add +1.8% | 0.83% | +0.13 |
| MRK Merck & Co. Inc. | Add +5.0% | 0.84% | +0.13 |
| AVUV Avantis US Small Cap Value | Add +13.6% | 0.73% | +0.13 |
| NEE Nextera Energy Inc. | Add +13.9% | 0.55% | +0.13 |
| EME Emcor Group Inc. | New | 0.13% | +0.13 |
| LMT Lockheed Martin Corp. | Add +11.0% | 0.47% | +0.13 |
| DFCF Dimensional Core Fixed Inc. | Add +10.8% | 1.61% | +0.12 |
| MYN BlackRock Muniyield NY QLTY | New | 0.12% | +0.12 |
| IVV iShares Core S&P 500 ETF | New | 0.11% | +0.11 |
| CB Chubb Ltd. | Add +18.2% | 0.65% | +0.11 |
| IQDY NT Intl Qual Div DYN ETF | Add +11.0% | 0.94% | +0.11 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.09% | +0.09 |
| T AT&T Inc. | Add +1.4% | 0.65% | +0.09 |
| AVGB Avantis Credit ETF | Add +62.1% | 0.24% | +0.09 |
| SHEL Shell PLC-ADR | Add +0.0% | 0.45% | +0.09 |
| TPL Texas Pacific Land Corp. | Add +27.7% | 0.16% | +0.08 |
| AVLV Avantis US Large Cap Value | Add +9.7% | 0.63% | +0.08 |
| SCHD Schwab US DVD Equity ETF | New | 0.07% | +0.07 |
| ETN Eaton Corp. PLC | Add +1.8% | 0.62% | +0.07 |
| DUK Duke Energy Corp. | New | 0.07% | +0.07 |
| PFE Pfizer Inc. | Add +5.1% | 0.46% | +0.07 |
| GEV GE Vernova Inc. | Add +29.9% | 0.15% | +0.06 |
| AVEM Avantis Emerging Markets Eq | Add +16.2% | 0.38% | +0.06 |
| FDVV Fidelity High Dividend ETF | New | 0.06% | +0.06 |
| AVIG Avantis Core Fixed Income | Add +6.8% | 1.59% | +0.06 |
| DOW Dow Inc. | Add +0.0% | 0.14% | +0.06 |
| AVDE Avantis International Equity | Add +5.9% | 0.86% | +0.06 |
| QQQ Invesco QQQ Trust Series 1 | Add +99.2% | 0.13% | +0.06 |
| GE General Electric | Add +37.4% | 0.29% | +0.06 |
| QLC NT US Qual LC ETF | Add +11.8% | 0.97% | +0.06 |
| AVUS Avantis U.S. Equity ETF | Add +5.1% | 2.06% | +0.06 |
| TECL Dire Dai Tec Bull 3X ETF-Usd | New | 0.05% | +0.05 |
| DE Deere & Co. | Add +0.0% | 0.33% | +0.05 |
| IAU iShares Gold Trust | New | 0.05% | +0.05 |
| GUNR NT Mstar GLBL NR ETF | New | 0.05% | +0.05 |
| VOO Vanguard S&P 500 ETF | Add +49.9% | 0.17% | +0.05 |
| DFAC Dimensional US Core Equity 2 | New | 0.05% | +0.05 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | New | 0.05% | +0.05 |
| XLK SS Technology Select Sector | New | 0.05% | +0.05 |
| NVST Envista Holdings Corp. | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |