Herold Advisors, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 14, 2025), Herold Advisors, Inc. reported 311 stock positions worth $477.0 million. Its top holding was Apple (AAPL) at 4.1% of the portfolio, followed by Microsoft (MSFT, 3.4%) and Avantis U.S. Equity ETF (AVUS, 3.4%). Compared with Q1 2025, it opened 39 new positions, sold out of 10, added to 114 and reduced 121. The biggest buy was a new position in SS SPDR BB 1-3M T-Bill ETF (BIL) and the biggest sale Apple (AAPL, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $477.0M (Q2 2025)
- SEC Filing
- 0001172661-25-003383 ↗ filed Aug 14, 2025
Holdings Value
Holdings 311 stocks · $477.0M
| AAPL Apple Inc. | 4.09% | 95,045 | $19.5M | Reduce -4.6% |
| MSFT Microsoft Corp. | 3.39% | 32,554 | $16.2M | Reduce -13.8% |
| AVUS Avantis U.S. Equity ETF | 3.36% | 159,120 | $16.0M | Add +0.3% |
| NVDA Nvidia Corp. | 3.06% | 92,374 | $14.6M | Reduce -19.3% |
| V Visa Inc. Class A | 1.83% | 24,613 | $8.7M | Reduce -3.8% |
| MA Mastercard Inc. Class A | 1.75% | 14,887 | $8.4M | Reduce -7.2% |
| JPM JPMorgan Chase & Co. | 1.73% | 28,425 | $8.2M | Reduce -6.5% |
| LLY Eli Lilly & Co. | 1.59% | 9,718 | $7.6M | Reduce -7.8% |
| XOM Exxon Mobil Corp. | 1.55% | 68,563 | $7.4M | Add +5.5% |
| RSP Invesco S&P 500 Equal Weight | 1.51% | 39,696 | $7.2M | Add +0.7% |
| AVUV Avantis US Small Cap Value | 1.48% | 77,351 | $7.0M | Add +2.2% |
| META Meta Platforms Inc. Class A | 1.46% | 9,404 | $6.9M | Reduce -4.8% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.45% | 75,161 | $6.9M | New |
| WMT Walmart Inc. | 1.35% | 65,651 | $6.4M | Reduce -9.9% |
| ABBV Abbvie Inc. | 1.33% | 34,164 | $6.3M | Reduce -5.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.29% | 20,935 | $6.2M | Add +0.8% |
| AMZN Amazon.com Inc. | 1.23% | 26,843 | $5.9M | Add +2.1% |
| AVIG Avantis Core Fixed Income | 1.20% | 137,227 | $5.7M | Reduce -14.6% |
| DFUS Dimensional US Eq MKT ETF | 1.20% | 85,199 | $5.7M | Reduce -5.2% |
| DFCF Dimensional Core Fixed Inc. | 1.14% | 129,089 | $5.5M | Reduce -14.3% |
| DSTL Distillate US Fundamental St | 1.06% | 91,377 | $5.1M | Reduce -6.3% |
| GOOGL Alphabet Inc. Class A | 1.04% | 28,209 | $5.0M | Reduce -5.1% |
| BND Vanguard Total Bond Market | 1.00% | 64,633 | $4.8M | Add +2.8% |
| JPST JPMorgan Ultra-Short Income | 0.99% | 93,525 | $4.7M | Add +2.3% |
| DGRO iShares Core Dividend Growth | 0.87% | 64,545 | $4.1M | Reduce -5.2% |
| AVLC Avantis US LG Cap Eq ETF | 0.86% | 57,833 | $4.1M | Add +15.4% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.86% | 37,306 | $4.1M | Add +3.8% |
| HD Home Depot Inc. | 0.86% | 11,148 | $4.1M | Reduce -10.8% |
| CVX Chevron Corp. | 0.85% | 28,194 | $4.0M | Add +9.4% |
| VZ Verizon Communications Inc. | 0.80% | 88,037 | $3.8M | Add +20.7% |
| PG The Procter & Gamble Co. | 0.79% | 23,569 | $3.8M | Reduce -5.9% |
| TSLA Tesla Inc. | 0.74% | 11,096 | $3.5M | Add +11.7% |
| ISRG Intuitive Surgical Inc. | 0.73% | 6,450 | $3.5M | No change |
| DFAX Dimensional World Ex US Core | 0.70% | 113,893 | $3.3M | Reduce -10.3% |
| T AT&T Inc. | 0.69% | 113,733 | $3.3M | Add +32.9% |
| BIP Brookfield Infrastructure Pa | 0.67% | 95,194 | $3.2M | Reduce -4.8% |
| APH Amphenol Corp. Class A | 0.66% | 31,976 | $3.2M | Reduce -19.0% |
| JEPI JPMorgan Equity Premium Inco | 0.66% | 54,970 | $3.1M | Add +3.5% |
| AVDE Avantis International Equity | 0.65% | 41,845 | $3.1M | Reduce -6.6% |
| USFR Wisdomtree Floating Rate Tre | 0.62% | 58,828 | $3.0M | Reduce -0.6% |
| DGRW Wisdomtree U.S. Quality Divi | 0.62% | 35,341 | $3.0M | Reduce -11.9% |
| BN Brookfield Corp. | 0.61% | 46,784 | $2.9M | Reduce -1.1% |
| QLC NT US Qual LC ETF | 0.61% | 40,575 | $2.9M | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.59% | 5,829 | $2.8M | Reduce -17.9% |
| ETN Eaton Corp. PLC | 0.58% | 7,778 | $2.8M | Reduce -1.1% |
| IQLT iShares MSCI International Q | 0.58% | 64,174 | $2.8M | Reduce -7.3% |
| CTAS Cintas Corp. | 0.57% | 12,120 | $2.7M | Reduce -19.9% |
| GOOG Alphabet Inc. Class C | 0.57% | 15,199 | $2.7M | Add +0.0% |
| INTU Intuit Inc. | 0.56% | 3,381 | $2.7M | Reduce -22.1% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.55% | 49,326 | $2.6M | Add +16.4% |
| QGRW Wisdomtree US Quality Growth | 0.54% | 48,930 | $2.6M | Reduce -6.8% |
| IQDY NT Intl Qual Div DYN ETF | 0.53% | 78,140 | $2.5M | Add +1.3% |
| OKE Oneok Inc. | 0.53% | 30,689 | $2.5M | Reduce -3.3% |
| MRK Merck & Co. Inc. | 0.52% | 31,566 | $2.5M | Reduce -8.3% |
| DFIV Dimensional International Va | 0.52% | 57,762 | $2.5M | Reduce -6.4% |
| SCHO Schwab Short-Term US Treas | 0.52% | 101,034 | $2.5M | Add +3.3% |
| SPGI S&P Global Inc. | 0.51% | 4,654 | $2.5M | Reduce -13.3% |
| SKOR NT Crdscr US Corp. BD ETF | 0.51% | 50,285 | $2.5M | Add +9.2% |
| JNJ Johnson & Johnson | 0.51% | 15,834 | $2.4M | Reduce -11.7% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.48% | 58,180 | $2.3M | New |
| AVGO Broadcom Inc. | 0.47% | 8,216 | $2.3M | Reduce -15.6% |
| XLE SS Energy Select Sector | 0.47% | 26,414 | $2.2M | Reduce -20.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.45% | 44,924 | $2.1M | Reduce -6.3% |
| QCOM Qualcomm Inc. | 0.44% | 13,291 | $2.1M | Add +0.6% |
| NFLX Netflix Inc. | 0.42% | 1,511 | $2.0M | Add +7.8% |
| COST Costco Wholesale Corp. | 0.42% | 2,024 | $2.0M | Add +5.0% |
| GSLC Goldman Activebeta US LC ETF | 0.42% | 16,426 | $2.0M | Reduce -8.4% |
| CB Chubb Ltd. | 0.41% | 6,788 | $2.0M | Reduce -16.1% |
| JPIE JPMorgan Income ETF | 0.41% | 42,358 | $2.0M | Add +1.4% |
| AVLV Avantis US Large Cap Value | 0.41% | 28,380 | $1.9M | Reduce -11.7% |
| DFAU Dimensional US Core Equity M | 0.41% | 45,679 | $1.9M | Add +8.6% |
| PSX Phillips 66 | 0.39% | 15,472 | $1.8M | Reduce -22.3% |
| PFE Pfizer Inc. | 0.39% | 75,855 | $1.8M | Add +11.7% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.38% | 33,277 | $1.8M | Add +17.6% |
| STPZ PIMCO 1-5 Year US Tips Index | 0.37% | 33,125 | $1.8M | Reduce -0.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.37% | 14,251 | $1.8M | Add +3.7% |
| GLD SPDR Gold Shares | 0.37% | 5,715 | $1.7M | Reduce -13.6% |
| ED Consolidated Edison Inc. | 0.37% | 17,355 | $1.7M | Reduce -2.8% |
| BMY Bristol-Myers Squibb Co. | 0.36% | 37,209 | $1.7M | Add +1.5% |
| BKLC BNY Mellon US LRG Cap Cor | 0.36% | 14,526 | $1.7M | Reduce -17.2% |
| JQUA JPMorgan US Quality Factor | 0.34% | 27,279 | $1.6M | Add +0.3% |
| SPHY SS SPDR P High Yield ETF | 0.34% | 68,594 | $1.6M | Add +3.4% |
| SCHG Schwab US Large-Cap Growth | 0.33% | 54,391 | $1.6M | Reduce -20.2% |
| NEE Nextera Energy Inc. | 0.33% | 22,703 | $1.6M | Reduce -17.4% |
| SHEL Shell PLC-ADR | 0.32% | 21,798 | $1.5M | Add +4.1% |
| AMT American Tower Corp. | 0.32% | 6,919 | $1.5M | Add +1.1% |
| RTX RTX Corp. | 0.32% | 10,432 | $1.5M | Reduce -0.5% |
| FTSM First Trust Enh Short Mat FD | 0.32% | 25,183 | $1.5M | Reduce -13.6% |
| CSCO Cisco Systems Inc. | 0.31% | 21,468 | $1.5M | Add +2.3% |
| CMCSA Comcast Corp. Class A | 0.31% | 41,228 | $1.5M | Reduce -10.9% |
| PM Philip Morris International | 0.31% | 8,061 | $1.5M | Add +8.4% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.31% | 2 | $1.5M | No change |
| ABT Abbott Laboratories | 0.30% | 10,640 | $1.4M | Reduce -13.8% |
| RDVY First Trust Rising Dividend | 0.30% | 22,805 | $1.4M | Add +0.0% |
| DSL Doubleline Income Solutions | 0.29% | 114,950 | $1.4M | New |
| MCD McDonald's Corp. | 0.29% | 4,785 | $1.4M | Reduce -12.3% |
| NKE Nike Inc. Class B | 0.29% | 19,297 | $1.4M | Reduce -19.4% |
| NTSX Wisdomtree US Efficient Core | 0.28% | 27,000 | $1.4M | No change |
| BA The Boeing Co. | 0.28% | 6,331 | $1.3M | Reduce -14.0% |
| ORCL Oracle Corp. | 0.27% | 5,856 | $1.3M | Add +0.1% |
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -4.6% | 4.09% | −0.77 |
| COWZ Pacer US Cash Cows 100 ETF | Sold out | 0.00% | −0.40 |
| ABBV Abbvie Inc. | Reduce -5.0% | 1.33% | −0.33 |
| LLY Eli Lilly & Co. | Reduce -7.8% | 1.59% | −0.32 |
| AVIG Avantis Core Fixed Income | Reduce -14.6% | 1.20% | −0.26 |
| DFCF Dimensional Core Fixed Inc. | Reduce -14.3% | 1.14% | −0.25 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -17.9% | 0.59% | −0.24 |
| XLE SS Energy Select Sector | Reduce -20.1% | 0.47% | −0.21 |
| UNH Unitedhealth Group Inc. | Reduce -10.5% | 0.20% | −0.19 |
| MA Mastercard Inc. Class A | Reduce -7.2% | 1.75% | −0.18 |
| PLD Prologis Inc. | Reduce -44.3% | 0.17% | −0.17 |
| OKE Oneok Inc. | Reduce -3.3% | 0.53% | −0.17 |
| MRK Merck & Co. Inc. | Reduce -8.3% | 0.52% | −0.15 |
| PSX Phillips 66 | Reduce -22.3% | 0.39% | −0.15 |
| PG The Procter & Gamble Co. | Reduce -5.9% | 0.79% | −0.15 |
| HD Home Depot Inc. | Reduce -10.8% | 0.86% | −0.15 |
| JNJ Johnson & Johnson | Reduce -11.7% | 0.51% | −0.15 |
| V Visa Inc. Class A | Reduce -3.8% | 1.83% | −0.14 |
| TSCO Tractor Supply Company | Reduce -50.1% | 0.11% | −0.13 |
| CB Chubb Ltd. | Reduce -16.1% | 0.41% | −0.12 |
| CTAS Cintas Corp. | Reduce -19.9% | 0.57% | −0.12 |
| RDVI FT Vest Rising Dividend Achi | Reduce -39.0% | 0.17% | −0.11 |
| DSTL Distillate US Fundamental St | Reduce -6.3% | 1.06% | −0.10 |
| NEE Nextera Energy Inc. | Reduce -17.4% | 0.33% | −0.10 |
| NUE Nucor Corp. | Reduce -35.4% | 0.19% | −0.10 |
| SPGI S&P Global Inc. | Reduce -13.3% | 0.51% | −0.08 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -11.9% | 0.62% | −0.08 |
| MCD McDonald's Corp. | Reduce -12.3% | 0.29% | −0.08 |
| TMUS T-Mobile US Inc. | Reduce -24.1% | 0.14% | −0.08 |
| UNP Union Pacific Corp. | Reduce -32.4% | 0.13% | −0.08 |
| LMT Lockheed Martin Corp. | Reduce -20.9% | 0.25% | −0.07 |
| ED Consolidated Edison Inc. | Reduce -2.8% | 0.37% | −0.07 |
| FTSM First Trust Enh Short Mat FD | Reduce -13.6% | 0.32% | −0.07 |
| APD Air Products & Chemicals Inc. | Reduce -28.8% | 0.12% | −0.07 |
| CMCSA Comcast Corp. Class A | Reduce -10.9% | 0.31% | −0.07 |
| AIRR First Trust Rba American Ind | Sold out | 0.00% | −0.07 |
| DE Deere & Co. | Reduce -24.3% | 0.22% | −0.06 |
| AVMV Avantis US Mid Cap Val ETF | Reduce -41.0% | 0.09% | −0.06 |
| MLM Martin Marietta Materials | Reduce -51.5% | 0.07% | −0.06 |
| IR Ingersoll-Rand Inc. | Sold out | 0.00% | −0.06 |
| ICE Intercontinental Exchange Inc. | Reduce -31.1% | 0.14% | −0.06 |
| GS Goldman Sachs Group Inc. | Reduce -37.8% | 0.20% | −0.06 |
| IYW iShares Ustechnology ETF | Sold out | 0.00% | −0.06 |
| WMT Walmart Inc. | Reduce -9.9% | 1.35% | −0.06 |
| DHI D.R. Horton Inc. | Sold out | 0.00% | −0.06 |
| DGRO iShares Core Dividend Growth | Reduce -5.2% | 0.87% | −0.06 |
| ABT Abbott Laboratories | Reduce -13.8% | 0.30% | −0.06 |
| AVLV Avantis US Large Cap Value | Reduce -11.7% | 0.41% | −0.05 |
| AMGN Amgen Inc. | Reduce -6.1% | 0.22% | −0.05 |
| GLD SPDR Gold Shares | Reduce -13.6% | 0.37% | −0.05 |
Portfolio Buys Q1 2025 → Q2 2025
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 1.45% | +1.45 |
| CGDV Cap Group Dividend Value | New | 0.48% | +0.48 |
| DSL Doubleline Income Solutions | New | 0.29% | +0.29 |
| TSLA Tesla Inc. | Add +11.7% | 0.74% | +0.17 |
| IBM Intl Business Machines Corp. | Add +0.8% | 1.29% | +0.16 |
| T AT&T Inc. | Add +32.9% | 0.69% | +0.16 |
| AVLC Avantis US LG Cap Eq ETF | Add +15.4% | 0.86% | +0.15 |
| CGGE Cap Group Global Eq | New | 0.15% | +0.15 |
| MU Micron Technology Inc. | New | 0.15% | +0.15 |
| AVUS Avantis U.S. Equity ETF | Add +0.3% | 3.36% | +0.14 |
| NFLX Netflix Inc. | Add +7.8% | 0.42% | +0.14 |
| AMZN Amazon.com Inc. | Add +2.1% | 1.23% | +0.14 |
| CGBL Cap Group Core Balanced | New | 0.13% | +0.13 |
| UTF Cohen & Steers Infrastructur | New | 0.10% | +0.10 |
| HWM Howmet Aerospace Inc. | New | 0.10% | +0.10 |
| ORCL Oracle Corp. | Add +0.1% | 0.27% | +0.09 |
| ECC Eagle Point Credit Co. | New | 0.09% | +0.09 |
| KYN Kayne Anderson Energy Infra | New | 0.08% | +0.08 |
| CGGR Cap Group Growth Equity | New | 0.08% | +0.08 |
| CGUS Cap Group Core Equity | New | 0.08% | +0.08 |
| PLTR Palantir Technologies Inc. Class A | New | 0.07% | +0.07 |
| DIS The Walt Disney Co. | Add +3.7% | 0.37% | +0.07 |
| VZ Verizon Communications Inc. | Add +20.7% | 0.80% | +0.07 |
| OEF iShares S&P 100 ETF | New | 0.07% | +0.07 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +16.4% | 0.55% | +0.06 |
| NET Cloudflare Inc. Class A | New | 0.06% | +0.06 |
| PFN PIMCO Income Strategy FD II | New | 0.06% | +0.06 |
| EFV iShares MSCI Eafe Value ETF | Add +78.6% | 0.14% | +0.06 |
| CGDG Cap Group Dividend Growers | New | 0.06% | +0.06 |
| GPIX GLDM SA S&P 500 PR in ETF-US | New | 0.06% | +0.06 |
| CAT Caterpillar Inc. | Add +16.6% | 0.26% | +0.06 |
| JBL Jabil Inc. | New | 0.06% | +0.06 |
| CGMS Cap Group US Multi-Sect Bond | New | 0.06% | +0.06 |
| JEPQ JPM Nasdaq Equity Premium | Add +17.6% | 0.38% | +0.06 |
| XEXGX Eaton Vance Tax-Managed Glob | Add +209.5% | 0.08% | +0.06 |
| AXON Axon Enterprise Inc. | New | 0.06% | +0.06 |
| OKLO Oklo Inc. | New | 0.06% | +0.06 |
| GE General Electric | Add +17.0% | 0.18% | +0.05 |
| COHR Coherent Corp. | New | 0.05% | +0.05 |
| VRT Vertiv Holdings Co. Class A | Add +8.8% | 0.12% | +0.05 |
| DFAU Dimensional US Core Equity M | Add +8.6% | 0.41% | +0.05 |
| LRCX Lam Research Corp. | Add +10.3% | 0.17% | +0.05 |
| PFL PIMCO Income Strategy Fund | New | 0.05% | +0.05 |
| CG The Carlyle Group Inc. | New | 0.05% | +0.05 |
| PM Philip Morris International | Add +8.4% | 0.31% | +0.05 |
| CGCB Cap Group Core Bond | New | 0.05% | +0.05 |
| AVUQ Avantis US Quality Eq ETF | New | 0.05% | +0.05 |
| VST Vistra Corp. | Add +8.6% | 0.11% | +0.05 |
| MS Morgan Stanley | Add +6.3% | 0.25% | +0.05 |
| IBIT iShares Bitcoin Trust ETF | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |